KEELE MANAGEMENT SCHOOL

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1 KEELE MANAGEMENT SCHOOL Programme Specification INTERNATIONAL BUSINESS AND MARKETING KMS/SEGI 3+0 Introduction This document describes the main features of the and Programme that may be studied as part of the undergraduate Dual Honours degree at SEGI College Malaysia as part of a 3+0 franchise arrangement with Keele University. The programme is offered as part of Keele University s Overseas Collaborative provision, and subject to Keele s Code of Practice on Collaborative Provision (2011) which is informed by the Quality Assurance Agency (QAA) Code of Practice for the assurance of academic quality and standards in Higher Education (2010). The programme set out below is a bespoke design that draws on a portfolio of programmes delivered on campus by Keele School (KMS). In designing the programme KMS have drawn upon their extensive experience of delivering programmes with partners and broad knowledge base of Transnational Education from across the sector. The purpose of this document is to set out the nature of the programme, explain what students may expect by studying and at SEGI and provide information about what is available for students should they choose to take full advantage of the opportunities that are provided throughout the programme. The document provides an overview of the programme as well as information relating to teaching methods, staff and skill development. Name of programme Mode of study Dual Honours Duration BA (Hons) and Full Time Dual Honours Three Years (BA Hons) As part of the HEFCE Wider Information Set (WIS) requirements, we provide a table detailing the External iner and their home institution by programme. The table also provides the last examiners report and the school response to that report. The report and response are only available to internal users (with Keele University login and password). What is a 'Dual Honours Principal Programme'? The Dual Honours degree provides a broad undergraduate curriculum and allows students to study two subjects to degree level. Each subject area is known as a "Principal Programme" and is studied throughout the student's three years on the degree programme. This document describes the three-year and programme. The philosophy of the and Programme at Keele is strongly grounded in the social sciences and provides an 1

2 understanding of management and organization that is more academically and critically informed than the more common managerial and functionally-based courses. The teaching of at Keele provides a distinctive approach to teaching and is informed by contemporary research undertaken in the school and beyond. The approach adopted considers that the most productive way of studying the subject is to take a critical perspective on organizations, along with a thorough application of theory to practices of management and the development of essential analytical skills and knowledge. For this reason, our teaching and research moves between a framework of basic practices used in particular functions of management (such as accounting, marketing, human resource management) and their critical evaluation. We believe that it is important to think about and debate not just technical issues, but also national and international social trends, cultural specificities and ethical issues, reflecting a concern to understand these techniques within their historical and situational context. Through extensive reading and discussion of the broad range of social science, we encourage students to engage critically with management practice in a way that is grounded in a thorough appreciation of the mechanics of contemporary organizations. We try to foster creative thinking with the belief that business and organizational futures can only be realised by considering the wider issues raised by current practice. Engagement with this programme will enable students to develop their intellectual, personal and professional capabilities. Our ten Graduate Attributes include independent thinking, synthesizing information, creative problem solving, communicating clearly, and appreciating the social, environmental and global implications of your studies and activities. Our educational programme and learning environment is designed to help students become a well-rounded graduate who are capable of making a positive and valued contribution in a complex and rapidly changing world, whichever spheres of life they engage in after their studies are completed. The Programme offers a unique training in the use of marketing by a range of organisations, including businesses and the non-profit or public sectors. Whilst covering the basic principles of marketing, the range of options offered enables students to tailor the degree to suit their own interests. is taught at Keele from a critical perspective encouraging students to develop independent thinking as well as a thorough knowledge of marketing theory and practice. is a research-led, topical course that considers the role of the consumer in today s society, the impact of marketing on the culture and management of organizations and the widening influence of marketing tools and concepts in the non-profit as well as the for profit sectors. In addition, it aims to develop a systematic understanding of the practical tools and techniques used in the commercial sector to identify and communicate with the potential market. Aims of the Programme The aim of the programme is to enable students to: Describe and explain a diverse range of issues in international business utilising a core of competing marketing theories Understand, evaluate and combine theoretical analysis with up-to-date factual knowledge about business and management developments and behaviours in organisations in the private, public and voluntary sectors Develop the capability to undertake and report on their own research using relevant and marketing concepts and methods in a well-balanced and concise manner, exercising appropriate levels of scholarship Acquire knowledge and skills that enable them to develop independence and selfconfidence in their work and the ability to cooperate with colleagues Develop an ability to draw from relevant disciplines (such as sociology, psychology and 2

3 anthropology amongst others) in order to better understand study and research consumption, Acquire a critical understanding of the role and impact of marketing activities in society the influence of the changing external environment on marketing activity and the relevant responsibility of marketers. What students will learn What students on the Programme will know, understand and be able to do can be described under three main headings: Subject knowledge and understanding Subject specific skills Key or transferable skills (including employability skills). Students who complete all three years of the Programme and graduate with a BA (Hons) in and will be able to: Subject knowledge and understanding Demonstrate knowledge and understanding of organisations, the external environment in which they operate and how they are managed Demonstrate knowledge and understanding of markets and the agents that operate in markets, organisations, the people they employ and their operations, business policy and strategies Demonstrate knowledge and understanding of issues affecting the business environment such as globalisation, innovation, corporate social responsibility and diversity Evaluate evidence, viewpoints and assumptions and creatively synthesise them in order to develop arguments and plan marketing activities and communicate them effectively Understand, describe and evaluate key concepts, models, theories and analytical tools relevant to the field of marketing and its topical developments Explain and analyse, through relevant analytical techniques and problem solving skills they have acquired, consumption, as well as organizational activities, within a wider social context Comment on and utilise particular aspects of research in the field of marketing and consumption Subject-specific skills Utilise a variety of theories to analyse developments in the world of business and the management of organisations Utilise different methods of communicating ideas in business and management including graphical, poster-based, and essay exposition Apply logical reasoning based on knowledge of business and management to a variety of theoretical and applied topics Organise, present and analyse data drawing appropriate inference Be able to frame a research problem, deciding upon the factors that may be considered fixed for the purpose of the problem at hand Formulate research questions relevant to the field of marketing, identify appropriate research strategies to answer them thus enabling them to conduct an independent study project Use the knowledge and skills acquired in employment situations to understand and evaluate the diverse factors affecting complex decisions in a socially responsible way. Key or transferable skills Communicate and make effective oral presentations Work effectively within a team, contribute both as an individual and as part of a group, respecting the viewpoints and contributions of others Work with data from a wide range of sources Manage their own learning, develop the ability to investigate, gather and collect 3

4 relevant information and draw upon relevant research to analyse marketing problems. Work effectively with information technology Demonstrate effective skills in problem-solving Demonstrate and sustain effective approaches to learning and study, including time management, flexibility, creativity and intellectual integrity Keele Graduate Attributes Engagement with this programme will enable students to develop their intellectual, personal and professional capabilities. At Keele, we call these our ten Graduate Attributes and they include independent thinking, synthesizing information, creative problem solving, communicating clearly, and appreciating the social, environmental and global implications of your studies and activities. Our educational programme and learning environment is designed to help you to become a well-rounded graduate who is capable of making a positive and valued contribution in a complex and rapidly changing world, whichever spheres of life you engage in after your studies are completed. Please refer to the programme webpages for a statement of how you can achieve the Keele Graduate Attributes through full engagement in the programme and other educational opportunities at Keele. How the Programme is taught Learning and teaching methods used on the Programme vary according to the subject matter and level of the module. They include the following: Traditional lectures where the lecturer provides students with a framework for reading and independent study. Tutorials and seminars allow students to work in groups where key issues can be explored and discussed in more depth. Students are expected to play a full part, and often, to lead these discussions. Some tutorials and seminars consist largely of student presentations and many are based on the application of key ideas and research to case studies. Independent study based on directed reading from textbooks, research monographs, and academic journals. Web-based learning using the University's virtual learning environment (KLE). The KLE is used to give students easy access to a wide range of resources and research tools, and as a platform for online discussions, quizzes and blogs. Apart from these formal activities, students are also provided with regular opportunities to talk through particular areas of difficulty, and any individual learning needs they may have, with their module, seminar and tutorial group leaders on a one-to-one basis. These learning and teaching methods enable students to achieve the learning outcomes of the programme in a variety of ways. For example:- Lectures and independent study allow students to gain a systematic understanding of and how its methods of analysis may be used to investigate a variety of contemporary social problems. Seminars, tutorials and online discussions provide opportunities for students to ask questions about, and suggest answers to problems in a responsible way, and to present their own ideas to members of staff and other students using an appropriate medium of communication. Seminars, tutorials and web-based activities encourage students to reflect on their own learning and take responsibility for its development by addressing areas of difficulty, perhaps by discussing them with their fellow students or by getting additional help from a member of staff. Teaching staff 4

5 Teaching staff on the SEGI programme are approved by Keele University to teach on the programme and are qualified to Masters level and work closely with module leaders based at Keele. The Programme structure All modules are worth 15 credits, students must accumulate at least 120 credits in and 120 credits in to graduate with a named Dual Honours Degree in and. The Programme is designed to deliver a progressive structure and the modules have to be taken in the sequence outlined above. The table below sets out what students learn in each year of the Programme, the modules in which that learning takes place, and the main ways in which students are assessed on their learning. Year/ Semester 1 Semester 2 FHEQ Level 1/4 Global Environment in Introduction to Quantitative Methods 2 Economics for 2/5 Managing in the MNC Understanding the Consumer Services 3/6 Comparative Cultures in Emerging Economies Strategic Contemporary Retail Environments Operations and Quality Supply Chain Communications in Society Strategies Managing Projects and Globalization Brands and Branding YEAR 1 (FHEQ Level 4) First year modules present students the context within which marketing activities take place at an organizational level but also at a societal level. They provide students with a solid introduction to the various functions of organizations (including marketing) and offer a comprehensive overview of the basic concepts and theories relevant to organizational activities. They also provide a foundation to the nature and scope of marketing in a variety of contexts (such as services, business to business, social and not-for-profit) and offer students a foundation the essential study skills. Subject Knowledge Outcome Students will be able to Explain how different aspects of management have developed historically Relate historical aspects of management such as Fordism, bureaucracy, alienation and conflict to the contemporary workplace and explain how they present enduring problems in terms of how to organise work and how to motivate and manage employees Explain fundamental concepts of accounting Apply the basic principles of accounting Explain the role of financial institutions and their service Module in in Assessment, Presentation, Presentation Class Test, Unseen Class Test, Unseen Class Test, Unseen 5

6 Describe and interpret economic and business data in a broader context Define and explain concepts associated with markets and organizations, understand the operation of 'real world' markets Solve simple economically framed problems Interpret theories of international trade, investment and management. Comprehend the advantages of, and barriers to, running companies on an international basis Evaluate the way businesses work, develop, expand internationally, and interact with each other. Appreciate the evolution of the global market and current topical debates surrounding globalization. Describe and explain key theories that underpin marketing Describe the basic functioning of financial markets Recognise and apply the concept of arbitrage Utilize a variety of mathematical tools to apply to a range of problems in finance Explain the factors influencing investment behaviour and opportunities of individuals Explain the role of financial institutions and their service Introduction to Introduction to Global Environment Global Environment Class Test, Unseen Plan,, Closed Book Plan,, Closed Book Bibliography, Bibliography, Online Tasks, Group Online Tasks, Group Online Exercise, Online Exercise,, Online Exercise, Online Exercise, Online Exercise, Subject Specific Skills Outcome Students will be able to Identify relevant research materials and apply their content to various aspects of the modern world of work Communicate, orally, theories and research materials in relation to a number of related issues Engage convincingly in contemporary debates around areas of management, societal impact of work technology development and sustainable management practice Relate specific applications of accounting information to a business context Use appropriate bibliographic search tools to find relevant economic, finance and management materials in hard copy and electronic formats Apply numerical and literacy skills to accounting topics Identify the main points of key texts and use them in developing arguments and making judgements about finance Describe, analyse and interpret quantitative information Module in in in Assessment Online Exercise, annotated bibliography,, Presentation, Presentation Class Test, Class Test, Class Test, Class Test, Class test, Present written work in finance in a scholarly style using Class test, 6

7 an appropriate system of citation and referencing Evaluate and make use of theories in analysing and resolving problems Present written work in marketing in a scholarly style using an appropriate system of citation and referencing Use appropriate bibliographic search tools to find relevant economic, finance and management materials in hard copy and electronic formats Identify the main points of key texts and use them in developing arguments and making judgements about finance Describe, analyse and interpret quantitative information Engage convincingly in contemporary debates in the areas of globalisation, societal impacts, cultural adaptation, technology development, and transfer and sustainability. Begin to develop a critical perspective to their basic understanding of international business, as a basis for their further studies. Demonstrate an awareness of the legal, political, cultural and technological environments that constitute today s international business environment. Analyse marketing situations using appropriate marketing tools and concepts Find appropriate material relevant to marketing research and practice through relevant bibliographical and other research and utilise this information to support analysis of marketing problems Apply marketing ideas to a variety of organisations and marketing settings Identify key arguments of academic literature relevant to marketing and utilise them for the purposes of analysis of marketing issues Explain risk-taking behaviour Analyse the efficiency of financial markets Introduction to Introduction to Global Environment Class test, Online exercise, Online exercise, Online exercise, Online exercise, Bibliography, Bibliography, Online Tasks, Group Online exercise,,, Online Exercise, Key or transferable skills (including employability skills) Outcome Module Students will be able to Communicate, orally, theories and research materials in in relation to a number of management related issues Demonstrate an understanding of academic scholarship in and good research practice Use search tools to locate relevant information. Use this information to construct arguments or support analysis Communicate ideas and present arguments in a written format Organise and reflect on own learning through receiving feedback in in in Assessment Presentation Online Exercises, Annotated Bibliography,, Presentation Annotated Bibliography, Annotated Bibliography, Annotated Bibliography,, Online Exercise 7

8 Identify the main points of key texts and use them in developing arguments and making judgements about management issues Communicate complex arguments effectively supported by appropriate evidence both orally and in writing Evaluate and make use of theories in analysing and resolving problems Present written work in a scholarly style using an appropriate system of citation and referencing Find and make use of information from closed and open sources using online search tools Develop and sustain effective approaches to learning and study, including time management and creativity and intellectual integrity Communicate complex arguments effectively supported by appropriate evidence both orally and in writing Find and make use of information from closed and open sources using online search tools Reflect on and plan their own learning by acting appropriately on feedback Develop and sustain effective approaches to learning and study, including time management and creativity and intellectual integrity Use appropriate bibliographic search tools to find relevant materials in hard copy and electronic formats Identify the main points of key texts and use them in developing arguments and making judgements about management issues Communicate complex arguments effectively supported by appropriate evidence both orally and in writing Evaluate and make use of theories in analysing and resolving problems Present written work in a scholarly style using an appropriate system of citation and referencing Find and make use of information from closed and open sources using online search tools Reflect on and plan their own learning by acting appropriately on feedback Develop and sustain effective approaches to learning and study, including time management and creativity and intellectual integrity Develop individual study skills: reading, writing and oral presentation. Conceptualise and then communicate international business issues in a convincing and meaningful way. Develop skills in peer assessment and self-reflection. Work effectively as a member of a study group. Foster ability to handle information using techniques in in in in in in Introduction to Introduction to Introduction to Introduction to Global Annotated Bibliography,,, Presentation,, Presentation Annotated Bibliography,, Presentation Online Exercise, Annotated Bibliography,, Presentation Class test, Class Test, Class Test Class Test, Group Group Group Presentation Group Presentation 8

9 and frameworks to build employability skills Formulate logical and coherent arguments, appraise theoretical ideas, and assimilate and synthesise advanced theories and concepts from a variety of relevant frameworks. Develop ability to critically engage, to a deep level, with the theories, concepts and tools in the area of. Present written work in marketing in a scholarly manner Use search tools to locate relevant information. Use this information to construct arguments or support analysis Organise and reflect on own learning through receiving feedback Apply elementary financial calculus Use appropriate bibliographic search tools to find relevant materials in hard copy and electronic formats Communicate complex arguments effectively supported by appropriate evidence both orally and in writing Evaluate and make use of theories in analysing and resolving problems Find and make use of information from closed and open sources using online search tools Reflect on and plan their own learning by acting appropriately on feedback Develop and sustain effective approaches to learning and study, including time management and creativity and intellectual integrity Environment Global Environment Global Environment Online Tasks, Group Online Tasks, Group Online exercise, Online exercise,, Online exercise, Online exercise,, YEAR 2 (FHEQ Level 5) In the second year students, build on the fundamental elements introduced in the first year and specialise further in the field of. The second year provides students with a firm grounding in consumer behaviour and the ways in which an understanding of consumers can inform decision-making in a marketing context. Subject Knowledge Outcome Students will be able to Describe and critically analyse the relevant issues in organizational behaviour Explain the management practices associated with Taylorism and Human Relations and analyse their relevance to work organisation Explain the foundations of labour process theory and compare these to Taylorism and Human Relations Explain and evaluate the role of quality management as a pervasive issue in organisations, in the public, private and not for profit sectors and its contribution to the future development of such organisations Apply and evaluate theories of consumer behaviour in various consumption situations. Analyse the various determinants of behaviour in the context of consumption Module Operations and Quality Assessment, Assignment Assignment, Assignment, Tutorial Understanding the Consumer Literature Review, Understanding Literature Review, the Consumer Recognise the usefulness of an understanding of Understanding Literature Review, 9

10 consumer behaviour in shaping commercial decisions the Consumer Evaluate the antecedents of buying behaviour in an in individual and social context Society Describe and evaluate the central role of buyer behaviour theory in marketing Understanding the Consumer Literature Review, Reflect upon services marketing experiences from a Services Literature Review customer's standpoint, and use and apply theory to underpin those reflections Evaluate the different tools and models available to Services Literature Review marketing managers Evaluate/ critically appraise information and ideas both academic and industry based to build a piece of coherent research. Communications Audit Subject Specific Skills Outcome Students will be able to Evaluate theories of organizational behaviour, the operations of organisations and their methods of managing quality Assess the applicability of the theories studied to empirical studies of organizational behaviour, operations and quality management Evaluate cultural and post-structural perspectives on traditional theories of organizational behaviour Relate the contribution of feminist perspectives to theoretical developments in organizational behaviour Relate case studies of organisations to theories of organisations and their behaviour Integrate the theory and practice of operations and quality management and apply them in production and service contexts Identify and assess wider societal perspectives on quality and quality management such as the impact of ISO certification and Corporate Social Responsibility. Evaluate the tools and processes available for delivering quality in a contemporary business context Compare and evaluate different approaches to understanding consumer behaviour Evaluate various theories relevant to consumer behaviour and synthesise concepts and theories during the process of application to marketing problems Identify and analyse the application of services marketing theory and practice in a variety of services settings Analyse the managerial/marketing factors that influence customer satisfaction in a services marketing setting Develop and evaluate ideas and strategies for improving services marketing experiences for customers Module Operations and Quality Operations and Quality Operations and Quality Understanding the Consumer Understanding the consumer Services Services Services Assessment, Assignment, Assignment, Assignment, Assignment, Assignment. Tutorial. Tutorial. Tutorial Literature Review, Literature Review, Unseen exam, literature review,, Literature Review Literature Review Key or transferable skills (including employability skills) Outcome Module Assessment 10

11 Students will be able to Demonstrate an ability to collate, prepare, evaluate and disseminate a variety of types of material Develop ICT skills in utilising the KLE and using the Internet to access relevant module information Analyse and evaluate information from a wide range of sources both academic and industry based. Consider academic theory and understand its practical implications Conduct research, summarise, and compare and contrast perspectives. in Society in Society Services Literature Review Literature Review Literature Review YEAR 3 (FHEQ Level 6) In the third year students further advance their knowledge in marketing sub-fields. Students will firstly develop a critical understanding of strategic marketing management. They will be able to analyse, plan and evaluate a marketing strategy within a given context and appreciate the critical factors for the effectiveness of the strategy. In addition, students will also be introduced to the main concepts and theories relevant to globalisation and the effect of globalisation on marketing decisions. Subject Knowledge Outcome Students will be able to Identify and explain the emergence of distinctive business cultures Critically evaluate what constitutes a business culture and how it can be defined and assessed, using contemporary literature on national and organizational culture Critically evaluate the impact of international business strategies on a given community, industry, region or nation state Explain and evaluate the impact of large business conglomerates on both established and developing business communities will be achieved by assessment Critically evaluate of the nature of the retail sector and its role in society Assemble appropriate marketing concepts,in a focused and critical way to the particular firms and their sectors Critically evaluate strengths and limitations of each particular component of the marketing mix Critically evaluate different marketing media and their use in communication campaigns Assess factors affecting the design and performance of the marketing mix Module Comparative Cultures Comparative Cultures Strategies Strategies Contemporary Retail Environments Strategic Strategic Strategic Strategic Assessment Poster Poster Exercise,, Literature Review Poster Presentation Group Case study, Case study, Case study, 11

12 Evaluate the impact of global marketing activities on a broad range of stakeholders Globalization and Explain and critically analyse brands and branding as a managerial process and assess the interplay of brands within the wider society Critically analyse current ideas in marketing in order to inform the development of marketing practices Brands and Branding Brands and Branding Reflective Diary, Reflective Diary, Understand contemporary theories and viewpoints at the forefront of current research relevant to the concept of contemporary retail environments Contemporary Retail Environments Poster Presentation and Literature Review Subject Specific Skills Outcome Students will be able to Critically evaluate what constitutes a business culture and how it can be defined and assessed, using contemporary literature on national and organizational culture Critically analyse and compare business cultures to assess what constitutes "success" in given cases Apply existing theoretical literature on business culture to a study of a distinctive case Module Comparative Cultures Comparative Cultures Comparative Cultures Assessment Poster Poster Poster Explain and critically analyse contemporary retail environments Contemporary Environments Retail Literature Review, Poster Presentation Use and acquire more advanced marketing concepts of particular relevance to marketing strategy Analyse the global marketplace in order to inform the development of marketing strategies and programmes Evaluate marketing strategies using the whole range of marketing tools and techniques Describe and make critical judgements about different theories and models describing how marketing strategies works in the context of marketing Identify possible directions in which marketing may develop in light of global factors and relevant developments Recommend solutions to marketers in light of developments in the global marketplace Evaluate marketing strategies using the whole range of marketing tools and techniques Critically evaluate the relevance of Branding theories in understanding developments in marketing Critically evaluate the theory of marketing applications and apply it to practical examples will be achieved by assessments Strategic Strategic Strategic Strategic and Globalisation and Globalisation and Globalisation Brands and Branding Brands and Branding Group Group Group Critical case analysis case study Group Critical case analysis, case study exam and Reflective Diary Reflective Diary 12

13 Research, analyse, evaluate and present information related to brands and branding from a wide range of sources, both academic and industry based Brands and Branding Reflective Diary, Key or transferable skills (including employability skills) Outcome Students will be able to Provide a practical insight to working internationally, including expatriation and managing culturally diverse organisations and teams Work productively in a largely unstructured context exercising initiative Module Comparative Cultures Comparative Cultures Assessment Poster Presentation Poster Presentation Make decisions and plan activity in uncertain and unpredictable contexts Undertake appropriate further training of an academic, professional or practical nature Communicate complex arguments and empirical findings in writing and orally Critically assess the implications of theoretical exhortations such as " internationalise!", "globalise!" for businesses and institutions. Work productively in a largely unstructured context exercising initiative Make decisions and plan activity in uncertain and unpredictable contexts Communicate complex arguments and empirical findings in writing and orally Apply a range of theoretical concepts to the practical problems of retail marketing Comparative Cultures Comparative Cultures Comparative Cultures Strategies Strategies Strategies Strategies Contemporary Retail Environments Poster Presentation Poster Presentation Poster Presentation Poster Presentation Communicate complex ideas effectively in a written format Contemporary Environments Retail Literature Review Critically evaluate the appropriateness of particular theories and models, as well as the marketing perspective, in analysing marketing management issues Think creatively and take decisions in uncertain and volatile contexts in a responsible manner Strategic Strategic Group Case study exam Critical Analysis, Presentation Case Group Work in a professional manner to complete projects that resemble real-work situations Strategic Critical Analysis, study Case Group Case 13

14 Take responsibility of their own learning and seek for additional information, manage their time and make use of a range of sources for information to understand a problem Critically evaluate marketing concepts and issues (for example as studied in the modules: marketing communications, understanding the consumer, marketing management) within the context of the global marketplace Take responsibility of their own learning and seek for additional information, manage their time and make use of a range of sources for information to understand a problem Think creatively and take decisions in uncertain and volatile contexts in a responsible manner Awards Strategic Globalization Brands and Branding and Globalisation and Critical Case Analysis, Case Study Reflective Diary Students may leave the and Programme with one of three final awards: 1. Honours Degree (360 credits). To be awarded a Dual Honours Degree in and a student normally requires a total of at least 360 credits. Of these 360 credits 120 must be obtained in and 120 in. Students must normally obtain a total of 120 credits at each level of study (i.e. in each of the three years of their degree). Of these 120 credits at each level of study at least 30 credits must be obtained in and 30 in their other Principal Programme Subject. 2. Diploma in Higher Education (240 credits). To be awarded a Diploma in Higher Education a student requires a total of at least 240 credits. Of these 240 credits at least 120 must be obtained at Level 5 (Year 2) or higher. 3. Certificate in Higher Education (120 credits). To be awarded a Certificate in Higher Education a student requires a total of at least 120 credits at Level 4 (Year 1) or higher. How is the Programme assessed? The function of the assessments listed in the table above is to test students' attainment of the learning outcomes of the Principal Programme. For example: Unseen closed book examinations in different formats test students' knowledge of key concepts, ideas and research and their ability to apply that knowledge responsibly in understanding social problems. inations may consist of essay, short answer and/or multiple choice questions. s, including those based on case study material, also test the quality and application of subject knowledge. In addition they allow students to demonstrate their ability to carry out basic bibliographic research and to communicate their ideas effectively in writing in an appropriate scholarly style using the Harvard system of referencing. Short research papers test student's knowledge of different research methodologies and the limits and provisional nature of economic knowledge. They also enable students to demonstrate their ability to formulate research questions and to answer them using an appropriate strategy. Oral and poster presentations and reports assess students' subject knowledge and understanding. They also test their ability to work effectively as members of a team, to communicate what they know orally and visually, and to reflect on these processes as 14

15 part of their own personal development. Portfolios may consist of a range of different pieces of work but routinely include a requirement that students provide some evidence of critical reflection on the development of their own learning. Marks are awarded for summative assessments designed to assess students' achievement of learning outcomes. Students are also assessed formatively to enable them to monitor their own progress and to assist staff in identifying and addressing any specific learning needs. Formative assessment is not formally marked or moderated. Formative assessment occurs throughout the programme and provided with extensive feedback - on both the quality of their academic work and the development of their subject knowledge and understanding. Feedback, including guidance on how students can improve the quality of their work, is provided on all summative assessments and more informally in the course of tutorial and seminar discussions. What are the typical admission requirements for the Programme? SEGI set policies and procedures for the recruitment and admission of applicants to the programme and these must be consistent with the policies and procedures operated by Keele University. SEGI assess all applicants and take responsibility for ensuring that each student applying to join the programme is of suitable academic standing and meets entry requirements as stipulated by Keele University. In addition to the University s general entry requirements, the tariff points needed to study and are likely to fall in the point range. There are no specific subject or additional GCSE requirements. Keele welcomes applications from students with qualifications other than A-levels and where students do not meet the requirements SEGI are able to make a case to Keele for admission on the basis of the individual application. Admission to the programme is subject to a satisfactory level of English Language proficiency and attainment of an IELTS score of 6.5 overall or equivalent. Students can also progress onto Level 2 of the programme through successful completion of the SEGI Foundation Diploma Programme. How are students supported on the Programme? Support for student learning on the Programme is provided in the following ways: Module and tutorial group leaders are responsible for providing support for learning on the modules and in the tutorial groups. They also give individual feedback on incourse assessments and more general feedback on examinations. The learning resources available to students on the Programme include: The extensive collection of business and management materials relevant to undergraduate study held in the SEGI Library. Built up over an extensive period of delivering the subject at this level, these materials include books, journals and government publications. Much of this material is also accessible online to Keele students from anywhere in the world with a University username and password. The Keele Learning Environment (KLE) which provides easy access to a wide range of learning resources including lecture notes, electronic materials available in a repository maintained by the University Library. Quality management and enhancement The Programme Director at Keele is responsible for the overall direction of learning and teaching on the Programme supported by the Programmes Board. The Programmes Board consists of student representatives plus all members of staff teaching on undergraduate and taught postgraduate programmes in. 15

16 The quality and standards of learning in are subject to a continuous process of monitoring, review and enhancement. The Learning and Teaching Committee of the Keele School is responsible for reviewing and monitoring quality management and enhancement procedures and activities across the School. Individual modules and the Principal Programme as a whole are reviewed and enhanced every year as part of the University's Curriculum Annual Review and Development (CARD) process. The Programme is run in accordance with the standards set out in the University's Statutes, Ordinances and Regulations and UK Quality Code for Higher Education and is subject to review of its compliance by the University and externally by the Quality Assurance Agency for Higher Education. Student evaluation of, and feedback on, the quality of learning in takes place in several ways: The results of student evaluations of all modules are reported to module leaders and reviewed by the Programmes Board as part of the Curriculum Annual Review and Development (CARD) process referred to earlier. Findings related to the Principal Programme from the annual National Student Survey (NSS), and from regular surveys of the student experience conducted by both Keele and SEGi, are subjected to careful analysis and a planned response at Programme and School level. Feedback received from representatives of students in all three years of the Principal Programme is considered and acted on at regular meetings of the Programme's Staff/Student Liaison Committee. In addition to this, the quality and standards of learning are regularly discussed and monitored by the Programmes Board and by the School Learning & Teaching Committee. Two senior members of academic staff from other universities are appointed by the University's Senate to act as external examiners on the Principal Programme. They are responsible for: Approving all examination questions Confirming all marks which contribute to a student's degree Reviewing and giving advice on the structure and content of the Programme and assessment procedures. External examiners see all work marked internally as a 'fail', or 'first class' standard or on the borderline between two classes (e.g. between a '2:1' and a '2:2'). They also see work when there is substantial disagreement between internal markers and moderate a sample of work from all modules in Years 2 and 3. Each year External iners report their findings to the University and Programme Boards are required to respond. The principles of programme design The Principal Programme described in this document has been drawn up with reference to, and in accordance with the guidance set out in, the following documents: 16

17 Programme Specification Template: Undergraduate, Keele University, Guidelines for preparing programme specifications, Quality Assurance Agency for Higher Education,. Part A: Setting and maintaining threshold academic standards, Chapter A3: The programme level, The framework for higher education Qualifications in England, Wales and Northern Ireland, Quality Assurance Agency for Higher Education, Part A: Setting and maintaining threshold academic standards, Chapter A2: The subject and qualification level, Subject Benchmark Statement: General and, Quality Assurance Agency for Higher Education, Learning and Teaching Strategy , Keele University,

18 Programme Version History Version History Date CHANGES / NOTES Date first created (if known) MJB Date last reviewed / revised Last reviewed by? Name Date last approved at SLTC Date last approved at FLTC 18