IMS Learning and Development Products & Services Course Catalog

Transcription

1 IMS Learning and Development Products & Services Course Catalog

2 Dataview Analyzer 4 Dataview Cross-Audit 5 Dataview 4.0 Advanced 6 Dataview 4.0 Building Queries 7 DDD Product Orientation and Overview 8 In Search of Solutions 9 Introduction to IMS Managed Care Solutions 10 SMART MVP Basics 11 National Sales Perspectives Product Orientation 12 National Prescription Product Orientation 13 Integrated Prescription Product Orientation 14 National Disease and Therapeutic Index 15 National Sales Perspectives Overview 16 National Prescription Overview 17 Integrated Promotional Services Overview 18 National Disease and Therapeutic Index 19 Xponent Product Orientation and Overview 20 Basics of IMS International Data 21 Harness the Power of Medical Data 22 MIDAS Dataview 23

3 In today s rapidly changing pharmaceutical industry, the successful professional needs highly developed skills to interpret and use a broad array of market information. IMS provides training programs to clients all over the world. These training courses introduce clients to the wealth of information available, helping them improve their job-related analytical skills through real-world exercises, case studies, and simulations. The training objectives are met through a variety of delivery methods and blended classroom learning. IMS provides highlevel data and tool overviews via computer-based tutorials, webinars, and other elearning platforms, as well as in-depth instructor-led workshops. Each course varies based on content and client need. In the U.S. courses are scheduled at our Pennsylvania and New Jersey offices, but courses can be offered at our Deerfield, IL. and Redwood City, CA. locations if request meet minimum class size. IMS also offers adhoc classes at client sites, which can be customized to meet the client s individual needs and requirements.. The U.S. product training courses examine the IMS Syndicated Product Offerings. The focus is on IMS data and decision support systems (PC-based software applications), as well as several pharmaceutical industry topics. The Global Services product training courses examine the areas of market research data/information applications and IMS PC-based software applications for our global products and services. We suggest that you register early as courses frequently fill up. A confirmation letter will be sent to you after registration and will include directions, hotel recommendations, etc. Please note that the arrangements and cost of any required hotel accommodations are the responsibility of the client. Since we often have waiting lists for our training courses, we ask that you abide by the cancellation policy outlined in your confirmation letter or a cancellation fee will be charged. We reserve the right to cancel any courses in the event of low attendance..

4 Dataview Analyzer is an IMS Windows -based database analysis tool. This course teaches you how to use Analyzer to create market research reports and manipulate them from the National Disease and Therapeutic Index (NDTI ) database. Create reports from the NDTI database using Dataview Analyzer Build simple reports and use refinement features Calculate statistics quickly within IMS data Export data in three different formats Generate graphs from Analyzer spreadsheets Build complex reports that require the crosstabulation, redefining, and/or grouping of data This course has been designed for market research analysts, data technicians, product managers, and others who need to analyze IMS market research audit data. Recommended for clients that utilize Dataview Analyzer. An overview knowledge of IMS pharmaceutical audits and PC literacy are required. You can gain a basic understanding of NDTI by completing the NDTI Overview via live meeting or attend the instructor led NDTI Product Orientation training.. This course is scheduled in conjunction with the course, so you may attend the complete three-days of Dataview courses at one time. When registering, please indicate if you will be attending one or both Dataview courses. This course utilizes the NDTI database only.

5 Dataview Cross-Audit uses Dataview Analyzer, which is an IMS Windows -based database analysis tool. This course teaches you how to use Analyzer to create market research reports and manipulate data from the market research audits. Create reports from a database using National Sales Perspectives (NSP ): Retail and Non-Retail, Integrated Promotional Services (IPS ), or National Prescription Audit (NPA ) Build simple reports and use refinement features Calculate statistics quickly within IMS data Export data in three different formats Generate graphs from Analyzer spreadsheets Build complex reports that require the crosstabulation, redefining, and/or grouping of data This course has been designed for market research analysts, data technicians, product managers, and others who need to analyze IMS market research audit data. Recommended for clients that utilize the Dataview Analyzer version. An overview knowledge of IMS pharmaceutical audits and PC literacy are required. You can gain a basic understanding of the IMS Market Research Audits by completing the NSP, NPA, IPS and NDTI Product Overviews via live meeting or attend the instructor led Product Orientation trainings.

6 This course is for Dataview users who have taken the Building Queries class, and are now ready to explore the more advanced features in Dataview. The user will be instructed on the logic of how Dataview processes the customization features in your more complex reports. Formulate and create customized report queries to support complex situation-based market research questions Understand how the limit and exclusions features are structured Explore further into the Redefinitions and Groupings features Identify how the Factor function can be used to customize reported data Explore the Selected Segment feature to focus on specific targets of your market definition Understand and utilize the Elements of Growth Statistic to gain insight into the market dynamics behind the growth or decline of a particular category Understand and utilize the allocation statistics to examine a portion of a market s Sales and Prescriptions that are associated with a particular disease using the National Disease and Therapeutic Index (NDTI ) audit Understand and utilize the New to Brand metrics for analyzing prescription activity of first-time use or continuation of pharmaceutical products This course has been designed for market research analysts, data technicians, product managers, financial analysts, and others who need to analyze IMS market research audit data. You must first attend the course, as well as have worked with the Dataview tool for a minimum of six months. An overview knowledge of IMS pharmaceutical audits and PC literacy are required.

7 Dataview is an IMS Windows -based, PC data delivery system. This course teaches you how to use Dataview to obtain market research data from the IMS central mainframe system, and download it to a PC. Recognize how Dataview can be used to facilitate market research Identify the two methods for accessing IMS data using Dataview Formulate and create report queries in response to market research questions Recognize several ways in which you can customize IMS data Calculate statistics within IMS data Save markets, columns, rows, and customizations for future queries Submit queries, both individually and via batch queuing, to the IMS mainframe Submit databases to be delivered to hard drive, CD-ROM, or through File Express Schedule reports or databases to run / update after an audit has updated Download the query results to a PC and view report query results using Microsoft Excel This course has been designed for market research analysts, data technicians, product managers, and others who need to analyze IMS market research audit data. Recommended for clients that utilize the Dataview 4.0 Query Builder version. An overview knowledge of IMS pharmaceutical audits and PC literacy are required. You can gain an understanding of IMS information by attending the and/or courses. This course is scheduled in conjunction with the course, so you may attend the complete three-days of Dataview courses at one time. When registering, please indicate if you will be attending one or both Dataview courses.

8 This course introduces you to the DDD product, database, reports, and data applications. The data collection process is reviewed, and quality assurance procedures are discussed. You will use subnational data to address typical data applications (e.g., territory planning, analyzing trends, monitoring performance). Describe the history of DDD and the various database elements Understand the DDD data collection process Discuss DDD data confidentiality and available report levels Describe the quality control methods in place Read and interpret common DDD reports Utilize DDD reports to address business questions Understand different types of report options and how they will benefit your business strategies This course is designed for anyone working with DDD. It is recommended as an initial overview of the product and its capabilities. None This course should not be taken in lieu of the full DDD Product Orientation class if you are working with the DDD data, as it is a high-level overview. The topics listed above are covered very briefly. This course does not get into the detail of the caveats, reports, or uses of DDD data. This course is designed for senior management, procurement, or other individuals not working with the data, but who want a high-level understanding of the product.

9 This course teaches you how to address typical market research questions. Through lecture and workshop exercises, you will learn to analyze requests for information in a way that will direct you to the appropriate data sources. Using data derived from computer-based applications, you will complete a market analysis case study, which will allow you to interpret market research reports that will enhance your understanding of the IMS market research data. Determine whether the following audits are appropriate for a given research task: National Disease and Therapeutic Index (NDTI ) National Sales Perspectives (NSP ): Retail and Non-Retail National Prescription Audit (NPA ) Integrated Promotional Services (IPS ) Apply confidence intervals to audit data Dissect marketing questions for analysis Interpret data to perform a market analysis and plan a marketing strategy in a case study assignment Gain a basic familiarity with the Source of Business metrics contained within NPA Market Dynamics Additionally you will review data sources extracted from the IMS. Customer Portal. These additional data sources provide content from IMS Knowledge Link, investigator.web, NPA Market Dynamics, and SMART applications.. This course has been designed for those who need an introduction on how to use IMS pharmaceutical audits in market research. None

10 This course provides an overview of the Managed Care environment and IMS Managed Care Solutions. You will learn about current managed care issues and how to utilize these solutions to address typical business questions in the managed care marketplace using Managed Care Intellect. Identify different managed care issues impacting various pharmaceutical departments Explain the different data elements and data sources for each IMS Managed Care Solution Determine which of the following IMS Managed Care Solutions, or combination of solutions, are appropriate for a given information request. PlanTrak PlanTrak Co-Pay PlanTrak Market Dynamics Retail Method-of-Payment Report Xponent PlanTrak This course has been designed for anyone who wants to learn about the different IMS Managed Care offerings, and understand how these services can best be applied to managed care information requests. None.

11 SMART MVP Basics Course Description This course teaches you the basic functionality on how to use the SMART MVP Solutions web based application to obtain data from various IMS datasets. This course will enable you to: $700 For registration contact your Customer Support Analyst Understand how to access IMS SMART MVP Solutions Recognize the various IMS datasets you can use to extract data Formulate and create queries in order to address pharmaceutical market research questions Identify ways in which you can filter IMS data in rows and columns. Display data as a grid or graph Save market definitions to use for future queries Schedule reports to automatically update and after an audit has updated Customize queries using Redefines Export query results to a Microsoft Excel, PDF,.CSV flat file, and PowerPoint format Share reports with internal associates or keep them private Audience This course has been designed for first time users of IMS SMART MVP Solutions and those who need to analyze IMS pharmaceutical market research audit data. This course is recommended for clients who subscribe to this application. Prerequisites An understanding of the IMS pharmaceutical audits and PC literacy are required. You can gain an understanding of IMS information by attending the Market Research Product Overviews, In Search Of Solutions or any of the Market Research Product Orientation programs. 11

12 This course provides an in-depth review of the National Sales Perspectives audit offered by IMS. This orientation will show you how to recognize, locate, and apply national-level sales data to your market research questions. Students will receive instructional exercises that will teach them how to interpret and analyze the NSP data. Universe and sample design Data collection and sources of pricing Data coverage Data elements and measures Projection methodology Confidence intervals Delivery frequency Reporting and access options Data applications This course is designed for subscribers of IMS National Sales Perspectives audit, whose responsibilities include the analysis and interpretation of sales regarding competitive activity in the healthcare industry. None.

13 This course provides an in-depth review of the National Prescriptions Audit offered by IMS. This orientation will show you how to recognize, locate, and apply national-level prescription data to your market research questions. Students will receive instructional exercises that will teach them how to interpret and analyze the NPA data Universe and sample design Data collection and Coverage Data elements and measuers Projection methodology Confidence intervals Delivery frequency Reporting and access options Data applications This course is designed for subscribers of the National Prescription Audit, whose responsibilities include the analysis and interpretation of national level prescriptions regarding competitive activity in the healthcare industry None.

14 This course provides an in-depth review of a comprehensive series of the Integrated Promotional Services ; such as Office and Hospital, Total Sampling, Direct to Consumer, National Journal Audit, Message IQ, Meeting and Events offered by IMS. This orientation will show you how to recognize, locate, and use the various promotional data to answer your market research questions. Students will receive instructional exercises that will teach them how to interpret and analyze the IPS data. Universe and sample design. GData collection and source documents Data elements and measures Projection methodology. Confidence intervals Delivery frequency. Data applications This course is designed for subscribers of the Integrated Promotional Services, whose responsibilities include the analysis and interpretation of marketing and promotional activity in the healthcare industry None

15 This course provides an in-depth review of the patterns and treatment of disease encountered by office based physicians offered by IMS. This orientation will show you how to recognize, locate, and use this medical data to answer your market research questions. Students will receive instructional exercises that will teach them how to interpret and analyze the NDTI data. Universe and sample design Data collection and source document Data elements and measures Projection methodology Confidence intervals Read and interpret common Xponent and Xponent PlanTrak data reports Reporting and access options Delivery frequency Data applications This course is designed for subscribers of the National Disease and Therapeutic Index, whose responsibilities include the analysis and interpretation of office based medical information in the healthcare industry. None

16 This course is an overview of the National Sales Perspectives that is conducted on-line via Live Meeting. It is a high-level overview and should not be taken in lieu of the full product orientation.. Data collection Data elements and measures Projection Methodology Delivery frequency Reporting and access options Data applications This course is designed for senior management, or individuals not working closely with the data, but who want a high-level understanding of the of IMS National Sales Perspectives. None.

17 This course is an overview of the National Prescriptions Audit that is conducted on-line via live meeting. It is a high-level overview and should not be taken in lieu of the full product orientation. Universe and sample design Data collection Data elements and measures Projection Methodology Delivery frequency Data applications This course is designed for senior management, or individuals not working closely with the data, but who want a high-level understanding of the of National Prescription Audit. None

18 This course is an overview of the Integrated Promotional Services that is conducted on-line via Live Meeting. It is a high-level overview and should not be taken in lieu of the full product orientation. Data collection Data elements and measures Projection Methodology Delivery frequency Data applications This course is designed for senior management, or individuals not working closely with the data, but who want a high-level understanding of the of Integrated Promotional Services. None

19 This course is an overview of the National Disease and Therapeutic Index that is conducted on-line via Live Meeting. It is a high-level overview and should not be taken in lieu of the full product orientation. Data collection and source document Data elements and measures Projection Methodology Delivery frequency Data applications This course is designed for senior management, or individuals not working closely with the data, but who want a high-level understanding of the of National Disease and Therapeutic Index. None

20 This course introduces you to the prescriber-level Xponent and Xponent PlanTrak products, database collection process, data quality procedures, reports, and data applications. State the purposes, uses, and users of Xponent and Xponent PlanTrak Compare offerings from the prescription database List the types of suppliers included in the prescription database, and discuss the IMS recruitment policy List the types of prescriber, plan, and prescription data IMS captures Discuss the critical issue of confidentiality, which includes an overview of the American Medical Association Prescriber Data Restriction Program and state legislation and how these initiatives effect client deliverables Read and interpret common Xponent and Xponent PlanTrak data reports Use Xponent and Xponent PlanTrak reports to address business questions Know different types of report options Discuss the concept of prescription matching to prescribers, and its importance Understand the Prescription Services Estimation Methodology This course is designed for anyone working with Xponent and Xponent PlanTrak data, IMS subnational prescription data services. None This course should not be taken in lieu of the full Xponent/Xponent PlanTrak Product Orientation class if you are working with the Xponent data, as it is a high-level overview. The topics listed above are covered very briefly. This course does not get into the detailed caveats, reports, or uses of Xponent data. This course is designed for senior management, procurement, or other individuals not working with the data, but who want a high-level understanding of the product.

21 This course provides an overview of the global IMS data available on MIDAS for secondary market research, as well as related issues and nuances. Describe the data types available on MIDAS and how they are collected Define your market using the international classification systems Identify the key data measures (Standard Units, Diagnosis Value, etc.) available on MIDAS and any related caveats Explain the different price margins at which IMS data can be reported Define parallel imports and how they impact the data This course has been designed for anyone who will be requesting or working with IMS international data. This course should be taken prior to other Global Services data or software courses.

22 This interactive course introduces the vast array of IMS international medical data sources, discussing the potential use of medical data at different stages of a product s development. Medical services, including: Country Medical Audits MIDAS Prescribing Insights IMS World Review Medical IMS Disease Analyzer Oncology Analyzer Understand the medical data collection methodology and how it affects your interpretation of the data Know which medical data elements to use or request to address a specific data need Recognize nuances of the data and how they impact your analysis Analyze data from a number of different IMS international medical data sources This course has been designed for marketing research, R&D, or marketing professionals whose responsibilities include the analysis and interpretation of international medical data. Prior to attending this course, it is recommended that you attend the course.

23 MIDAS Dataview is a PC-based market research tool that lets you explore MIDAS data, and create market research reports and graphs. This interactive course provides an in-depth view of the functionality of MIDAS Dataview, teaching not only how to use the MIDAS Dataview software, but also the methodology for how to design reports that provide actionable information. Use MIDAS Dataview to access global market research data Create and print reports of the data Fine tune and focus your reports Graph the data Export the data to spreadsheet programs Save templates of the data for future use This course has been designed for market research analysts, data/information technicians, product managers, and others who use MIDAS Dataview. An overview knowledge of IMS international audit data and familiarity with the Windows PC environment are required. You can gain an understanding of IMS international data by attending the coursemidas Dataview should be installed at your company prior to attending this course.

24 IMS Health provides this reference guide as is without warranty of any kind, either expressed or implied, including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose. IMS may make improvements and/or changes in the product(s) and/or program(s) described in this manual at any time without notice. IMS shall not be liable for technical inaccuracies or typographical errors contained in this manual. Changes are periodically made to the information herein; these changes will be incorporated in new editions and/or updates for this publication. The following products are trademarks of IMS: Consortium Dataview DDD DDDIV DDD Integrated Views DDDGPlanTrak Diagnostic Market Report DMR DrScrub EarlyView e-prescribing Information Services Formulary Focus Group Practice Monitor Growth Dynamics Hospital Contact Report Hospital Effectiveness Report Hospital Promotion Report Hospital Segmentation Report Hospital Supply Index IMS Competitive Intelligence IMS Early Insight IMS Integrated Segmentation IMS Longitudinal Performance Management IMS Longitudinal Prescriber Profiler IMS Market Assessment IMS Market Dynamics IMS Marketing Effectiveness Suite IMS National Sales Perspectives: Retail and Non-Retail IMS Performance Tracker IMS Precision Segmentation IMS Prescriber Dynamics IMS Sales Insights IMS Therapy Forecaster IMSView Integrated Promotional Services Integrated Share of Voice Report IPS JARscan Life Cycle and Portfolio Pricing Strategies LifeLink LTC Managed Care Intellect Managed Care Profiles Managed Care Strategic Summary Report Message INsight National Disease and Therapeutic Index NDTI National Journal Audit NJA National Prescription Audit National Prescription Audit Weekly National Prescription Audit Monthly NPA NPA Advanced Weekly NPA Long-Term Care NPA Mail Service NPA Market Dynamics NPA Monthly NPA Weekly New Product Digest New Product Spectra NPD NPS NSP Office Contact Report Office Effectiveness Report Office Promotion Report Office Segmentation Report Operation Scrub OPR PBSA Pharmaceutical Pricing UPDATE Pharma Pricing USA Physician Affiliations Pipeline Research PlanTrak Prescriber Brand Switching Application Prescriber Validation Services Prescriber Web Validation RDM Relational Data Model Retail Method-of-Payment Report Retail State Medicaid Report RxDM RxInsight Spectra Total Sampling Wrxite Decision Xponent Hospital Xponent Long-Term Care Xponent Mail Service Xponent PlanTrak Xponent Profiler Xponent Puerto Rico Xponent Specialty Retail The following products are REGISTERED trademarks of IMS: Fastview investigator.web PriceEdge IMS National Sales MIDAS Xplorer Perspectives: PriceTrak Pipeline Xponent IMS Longitudinal Performance Management, IMS Precision Segmentation, and LAMDA are service marks of IMS. All other trademarks are property of their respective owners. All reproduction rights, quotations, broadcasting, and publication reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information retrieval system without the express written consent of IMS, except as otherwise expressly permitted in this publication.

25 Operating in more than 100 countries, IMS provides clients with evidence-based, customized intelligence about the pharmaceutical and healthcare markets delivering critical information, analytics and consulting that drive superior client business strategies, decisions, and results. One IMS Drive Plymouth Meeting, PA Campus Road Collegeville, PA Waterview Boulevard Parsippany, NJ Nine Parkway North, Suite 350 Parkway North Center Deerfield, IL Bridge Pky. Suite 102 Redwood City, CA Visit the IMS Health Website at IMS Health Incorporated or its affiliates. All rights reserved.