Marketing of UWM Graduate Programs
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1 Marketing of UWM Graduate Programs Erin Fox, Assistant Dean of Graduate Education Laura Glawe, Assistant Vice Chancellor of Integrated Marketing Communications
2 Recruitment & Public Relations Andrew Palen, Public Services Coordinator Elizabeth Farrow, Graduate Education Recruiter Shane Haensgen, Admission Examiner Ellen Daly, PAWS Specialist Admissions & Student Records applications processed annually Chris Parks, Admission Examiner Molly Wierzbiki, Asst. Dir. For Ad & Student Records & Prog Serv Rep Joan Hayes, Admission Examiner Erin Fox, Assistant Dean of Graduate Education Diversity Prog Advsr Joyce Hamm, Admission Examiner Shanna Horne, TerraDotta Implementation Graduate Diversity & Opportunities Program Thoy Bouakongxaya, Asst. Dir. For the Grad Div & Opp Prog Amber Tucker, Prof Dvpmt. Coord. Des Liddell, Diversity Prog Assoc. Student Development & Support Sarah Hayes, Front Desk Reception Cristi Bergles, Master s Specialist Graduation Pat Hayes, Asst. Dir for Graduation & Doctoral Student Specialist Jenna Jazna, Master s & Cert Specialist
3 Where we started. - Graduate School logotype
4 Graduate School hallways : :
5 Graduate School hallways
6 Graduate School hallways
7 Graduate School hallways
8 Graduate School hallways to be continued:
9 Graduate School hallways to be continued:
10 Graduate School hallways to be continued:
11 Social Media: Facebook : 88 followers : 1,872 followers
12 Social Media: Twitter : 314 followers : 1,160 followers
13 Banners
14 Recruitment Trips Fall Domestic, 2 fairs internationally (Brazil and China) Spring Domestic, 8 fairs internationally (one was two days, so could be considered 8 fairs) (Brazil and India) Fall Domestic Total AY and Fall 14: 64 Domestic, 10 International fairs
15 Promotional materials created:
16 Materials created for use by faculty, students, and staff:
17 Posters
18 State Fair UWM Day:
19 2014 sponsoring partnership with UWM Athletics: Vomitory Signage / Backlit, x 24 Radio sponsor in Men s & Women s basketball broadcast on WISN-AM & BIG920 :30 sec
20 The Shipmate May 2014 ¼ page ad Milwaukee Magazine May 2015 ½ page ad
21 1 st Annual Graduate School Open House Thursday, November 20 th, p.m. UWM Union, Wisconsin Rooms
22 FIRST Graduate School Open House 2014: May 2014: Sent to Sophomores, Juniors, and Seniors (before graduation) October 2015: Sent to 25,700+ UWM Juniors, Seniors, non-degree Graduate Students, and all inquiries in Talisma database (Laura) Met with BVK for Media plan to increase Open House Age range: Working adults with a bachelor degree Who live within a minute drive from campus Breakdown: 35% paid search, 15% Facebook and 50% MNI.pus Ads ran from 10/27 to 11/20/14
23 Purchased table skirts To create a unified look, polled graduate programs to identify need Purchased table skirts for 35 departments Cost shared between the Graduate School, Student Affairs, Provost
24 300 minimum goal 600+ registrations 170+ walk-ins 511 TOTAL 154/141 application fee waivers All evaluations overall excellent
25 Graduate School Open House 2015:
26 GRE/ETS Search Service - Graduate School purchased for all graduate programs - Departments can choose to purchase names both domestic and international. (Physics experienced an increase in applications.) - You can search for students who have taken the GRE and limit the criteria by a number of categories: Including (but not exclusive) location of test taker, residency, undergraduate major, GPA, program of interest, degree of interest, etc. - Your cost is 43 cents/prospect. You are provided contact information in an excel file, and you are able to use and keep the information for multiple use.
27 Donuts for Graduate Students in Fall 2014 Pizza for Graduate Students in Spring 2015
28 Website Revamp:
29 New website - July 1, 2015 roll out:
30 New website - July 1, 2015 roll out:
31 Thanks! Any Questions for us? Erin Fox Andrew Palen
Marketing of UWM Graduate Programs. Erin Fox, Assistant Dean of Graduate Education
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