SPORTS MANAGEMENT AND MARKETING (EBI MASTER) LEVEL 1-3RD EDITION A.Y

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1 SPORTS MANAGEMENT AND MARKETING (EBI MASTER) LEVEL 1-3RD EDITION A.Y Presentation The Master in Sports Management and Marketing (EBI) represents the transformation of a higher education course first held by Ca Foscari University of Venice in collaboration with Euroleague Basketball in 2007 into a university Master. The request to develop and provide a Master s Programme comes directly from the sports business world which requires increasingly high levels of professional managerial expertise, in particular Euroleague Basketball, which has realized the need to increase the skills of European sports club managers with regard to marketing and communication. The Master represents an innovative solution to training and learning based on an e-learning approach, which enables the necessary quality and flexibility for working students from different countries to participate. It deals with subjects concerning the management and marketing of sports businesses as well as the marketing of companies producing sports, products and services, including communication agencies. The course, in English, aims to give students the ability to learn and use the methods and tools for market analysis and planning marketing activities required by sports clubs and firms producing goods and services for sport, in a highly internationalized context. Aims The Course aims to develop four professional profiles: sports club marketing managers, sports club communication managers, sports arena and event managers, and marketing managers of sports product companies. It should be pointed out that the relevant employment market and educational requirement relate to the international and in particular European context, and not solely the Italian one. Italian students to date have accounted for 10% of enrolments. The course is highly international in character. 1

2 Didactic activities MODULE 1 General management for sport business The module provides students with the essential tools for assessing the economic, financial and organizational aspects of marketing decisions in the sport business and for managing human resources in sports clubs. MODULE 2 Marketing management for sport business The module aims to provide students with the basic concepts of marketing management and specific notions of marketing for sport business, including commercial management of sports arenas and ticketing policies. MODULE 3 Web marketing and communication The module provides students with knowledge of web marketing tools, examining in further detail the subjects of e-commerce and social web marketing. MODULE 4 Marketing planning The module provides the methodology and instruments necessary for developing a marketing and communication plan for sport business. MODULE 5 Marketing communication in sport business The module examines commercial communication strategies and techniques in the world of sport, including relations with the media. 2

3 MODULE 6 Media relationship and management The module analyzes the relations between the business of sport and the world of the media, in the areas communication and brand image as well as business relations connected with the sports broadcasting rights. Duration and summary of course activities and credits (crediti formativi, CFUs) / Course duration: annual / Total course activities Didactic hours: 280 Individual study hours: 770 Hours for final assessment preparation: 150 Credits (CFUs): 48 / Placement / project work activities Hours: 300 Credits: 12 / TOTALS Total hours: 1500 Total CFU/ECTS: 60 Qualification awarded Students who have attended the course activities, completed their placement and drawn up their final dissertation will be awarded the qualification of universitary Master of first-level in Sports Management and Marketing (EBI Master). Period from October 2015 to July

4 Course calendar In addition to online activities, four sessions of classroom-based lessons are scheduled, each lasting 3-4 days* * The course calendar will be finalized in detail sufficiently in advance of commencement of course activities and can be consulted on the official website of the Master Teaching method online + 4 sessions of classroom-based lessons Language ENGLISH Attendance Attendance is monitored through signature of the course register. Successful completion and passing of each module is conditional upon regular attendance. Students must not in any case be absent from more than 20% of the total number of hours of lessons. Credits are awarded upon passing the individual modules, with the completion of placement/project work activities and passing of the final assessment. Course venue Ca Foscari Venice, Barcelona, Final Four s city, Venice (graduation for the 3 classroom-based sessions) Admission requirements FIRST LEVEL /Pre-reform unversity degree/diploma / Three-year degree / Equivalent foreign university qualification in an appropriate subject, subject to approval by the teaching staff / Good knowledge of English 4

5 Admission applications Applications must be submitted by filling in the online admission application, details of which are outlined in the article 3 of the Announcement of selection. Only applications accompanied by all required documentation will be considered. The call for applications and related documentation can be found and downloaded on the information webpage about the Master. Selection procedure Candidates applications will be assessed on the basis of qualifications held (including certification of the candidate s sound knowledge of English). Candidates will be notified directly of any admission tests set by the course teaching staff. Admissibility of undergraduates Undergraduates may be admitted to the course on condition that they obtain their degree necessarily within one month of the commencement of course activities (November 2015). In such a case enrolment on the Master course may be completed only after the qualification required for admission is awarded. Number of places available / The maximum number of places available is 30 / The Master programme will be held subject to a minimum number of 15 enrolments Fee: / 1st installment October, : / 2nd installmen Genuary, : Loans and financial assistance The information regarding eventual scholarships (if granted) wholly or partially covering the course fee is updated on the page dedicated to the Master at In addition, loans are available from the university s partner banks. 5

6 Enrolment SUBMISSION OF ADMISSION APPLICATIONS September, COMMUNICATION OF SELECTION RESULTS October, COMPLETION OF ENROLMENT PROCEDURE October, Director Prof. Tiziano Vescovi Website Information / For information about submission of admission applications, registration, admission requirements, please contact the Coordinating Office: Ca' Foscari Challenge School: tel (9am - 1pm) fax master.challengeschool@unive.it / for information about the course contents and calendar please contact: ebi.master@unive.it 6