HR Professional Competency Model: A Road Map for Success

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1 HR Professional Competency Model: A Road Map for Success Presented by Scott D. Ferrin, SPHR, PMP HR05 11/3/2014 4:15 PM - 5:30 PM The handouts and presentations attached are copyright and trademark protected and provided for individual use only.

2 SHRM s HR Professional Competency Model: A Road Map for Success ALA HR Conference November 3, 2014 Scott D. Ferrin, SPHR, PMP SHRM 2014 Tolstoy s Words CHANGE IS GOOD Everyone thinks of changing the world, but no one thinks of changing himself. --- Leo Tolstoy SHRM

3 Forces for Change WHY COMPETENCIES? New ways of doing business require new ways of managing people Globalization; Speed and Flexibility; Government Regulation; Demographic Shifts New ways of managing people require new skills, competencies and behaviors from HR Advance the HR Profession Identifying successful performance across career levels Highlighting technical skills and behavioral attributes Focus on observable measurable behaviors and proficiency standards SHRM What is a Competency? COMPETENCIES DEFINED Competency: A collection of knowledge, skills, abilities, and other characteristics (KSAOs) that are needed for effective performance in the jobs in question (Campion et al., 2011). SHRM

4 HR Competencies ORGANIZATIONS DON T EXIST IN A VACUUM Align with and accomplish business outcomes Empower the HR community to contribute more strategically to the organization s business goals Behaviors and proficiency standards the entire HR function must embody in order to be successful in the future Mission and Vision Technical and Non-technical Competencies Tasks and KSA Statements SHRM Our Process DEVELOPMENT AND VALIDATION START FUTURE Model Development Content Validation Competency Assessment Criterion Validation & Toolkit Refinement SHRM

5 Research DEVELOPMENT DEEP DIVE Model Development Literature Review 35 different competency models Development 111 Focus Groups o 29 cities globally; 1200 HR Pros Survey of 640 CHROs Content Validation 2012 Competency Validation Survey 32,000 HR Professionals globally at all career levels 33 Nations represented in total SHRM How Much of HR is HR? TECHNICAL EXPERTISE When you think of HR you think of technical areas of expertise or technical competencies including: Talent Acquisition Employee Engagement Learning and Development Total Rewards Labor Relations Employment Law Foundational HR = Technical Expertise Larger companies have specialists who handle these areas and smaller companies have generalists who handle a variety of HR activities SHRM

6 How Much of HR is HR? NON-TECHNICAL COMPETENCIES When you think of HR you should also think of behavioral and leadership competencies: Ethical Practice Communication Consultation Critical Evaluation Global & Cultural Effectiveness Relationship Management Leadership & Navigation Business Acumen To be successful in HR and grow your career you need more than technical competencies Regardless of the size organization you are in you need all of these skills, developed over time, to be successful in HR SHRM Knowledge + Behavior = Success BICYCLE MODEL Relationship Between Technical and Behavioral Competencies Technical Competencies Power What s Being Performed Behavioral Competencies Direction How You Perform Your Job SHRM

7 Elements for HR Success: The HR Competency Model HR Competency Model COMPETENCY IMAGE SHRM HR Competency Model SHRM Body of Competency and Knowledge Model IN APPLICATION SHRM

8 SHRM SHRM

9 SHRM The Core COMPETENCY DOMAIN #1: HR EXPERTISE Definition: Application of the principles and practices of human resource management to contribute to the success of the business HR Expertise describes the technical expertise needed by HR professionals to design, enact, evaluate, and maintain sound HRM practices Includes the policies, practices, laws/regulations, and principles that underlie effective HRM Talent Acquisition, Employee Engagement, Learning & Development, Total Rewards, Risk Management, & Labor Relations SHRM

10 Behavioral Competencies COMPETENCY DOMAIN #2: ETHICAL PRACTICE Definition: Integration of integrity and accountability throughout all organizational and business practices Adherence to organizations core values and ethical guidelines Help to drive your organization s ethical climate by responding to ethical issues E.g., Conducting thorough and confidential investigations into reports of unethical behavior and recommending further action E.g., Developing policies and procedures for employees to report unethical behavior SHRM Behavioral Competencies: Business Partner Cluster COMPETENCY DOMAIN #3: BUSINESS ACUMEN Definition: Ability to understand all business functions within the organization and industry Think in terms of the business and operations first and then apply the HR lens to their work Systems thinking and economic awareness based upon four areas of knowledge: business administration, finance, marketing, and operations expertise Most proficient HR Practitioner are able to draw a link between HR metrics and business outcomes like key performance indicators SHRM

11 Behavioral Competencies: Interpersonal Cluster COMPETENCY DOMAIN #4: LEADERSHIP & NAVIGATION Definition: Lead or maneuver initiatives and processes within the organization with great agility HR professionals at each career level can demonstrate Leadership and Navigation. Foster collaboration with coworkers Develop strategies to implement HR initiatives Establish a vision for HR initiatives Employ a results-oriented approach based upon SMART goals to manage resources, projects and products Navigating potential obstacles with extreme political savvy SHRM Behavioral Competencies: Business Partner Cluster COMPETENCY DOMAIN #5: CONSULTATION Definition: Providing direct guidance to organizational stakeholders seeking expert advice on a variety of situations or circumstances Unique set of attributes to translate complicated information about HRM practices into actionable recommendations 1. Technical Skills: HR Expertise 2. Consulting Skills: Entry and contracting, discovery and dialogue, feedback and decision to act, engagement and implementation, and extension, recycle, or termination 3. Interpersonal Skills: Building Relationships, listening, effectively communicating SHRM

12 Behavioral Competencies: Interpersonal Cluster COMPETENCY DOMAIN #6 RELATIONSHIP MANAGEMENT Definition: Developing and managing interactions with and between others Job success for an HR professional is largely a function of his or her ability to maintain productive interpersonal relationships Increased performance, team cohesion, and engagement Negotiating both information/task conflict and relationship conflict SHRM Behavioral Competencies: Interpersonal Cluster COMPETENCY DOMAIN #7: COMMUNICATION Definition: Communicating with purpose for all possible audiences Effective communication is one of the building blocks of personal and career success When HR information is communicated well, employees better understand the purpose and value of policies and practices HRM viewed to be more effective Positive impact on EE satisfaction and business unit performance SHRM

13 Behavioral Competencies: Business Partner Cluster COMPETENCY DOMAIN #8: CRITICAL EVALUATION Definition: Skill in digesting large amounts of data and assessing the value to your work and organization HR is all about numbers, metrics, stats, and research! Mastery of measurement and assessment, critical thinking, and research design with the expressed aim of answering workforce and business questions Evaluate the data, analyze it from different perspectives until you have a good grasp of the details SHRM Behavioral Competencies: Interpersonal Cluster COMPETENCY DOMAIN #9: GLOBAL & CULTURAL EFFECTIVENESS Definition: Managing human resource regardless of cultural differences both within and across borders Ability to effectively and respectfully interact with colleagues, customers, and clients of varying backgrounds and cultures Compliance with inclusive hiring practices 67% of U.S. organizations and 74% of Fortune 500 companies utilize diversity training programs SHRM

14 Closer Look: Levels of Experience CAREER LEVEL DEFINITIONS Career Level/Years Executive 15 or more Typically is the most experienced person in HR Holds the top HR job in the organization or VP role. Senior 8-14 Very experienced generalist or specialist Holds a formal title such as but not limited to, director or principal. Mid 3-7 Generalist or experienced specialist Manages projects or programs Titles include, but not limited to, HR manager, generalist, or specialists Entry 0-2 Specialist in a specific support function Titles include, but not limited, to HR assistant, junior recruiter, or benefits clerk SHRM Closer Look: Business Acumen SHIFTING STANDARDS Competency: Business Acumen The ability to understand business functions and metrics within the organization and industry. Career Level/Years Executive 15 or more Proficiencies: Defines strategy for managing talent within the confines of the labor market and the business model Senior 8-14 Creates an action plan for managing talent within the confines of the labor market Mid 3-7 Implements strategy for managing talent across business lines as well as competitive market Entry 0-2 Gathers, assembles, and reports HR metrics and labor market trends SHRM

15 Competency Importance Ratings: Overall All but Global and Cultural Effectiveness were rated as IMPORTANT by more than 32,000 HR professionals; when looking specifically at MNCs, Global and Cultural Effectiveness jumps to over 2 out of 3 the threshold for importance HR Expertise Relationship Consultation Leadership Comm Global & Ethical Business Critical Management & Navigation Cultural Eff Practice Acumen Evaluation SHRM Competency Importance: United States US SAMPLE 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Critical Important SHRM

16 Competency Importance: Puerto Rico PUERTO RICO SAMPLE 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Critical Important SHRM Competency Importance: India INDIA SAMPLE 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Critical Important SHRM

17 Competency Importance: International Member Sample INTERNATIONAL MEMBER SAMPLE 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Critical Important SHRM Competency Required Upon Entry to HR: Overall Using 65% as a cutoff (standard in Organizational Psychology) we see that all but Global and Cultural Effectiveness is REQUIRED upon entry to the field. Looking just at MNCs, the Global competency would also be included. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% HR Expertise Relationship Consultation Leadership Comm Global & Ethical Business Critical Management & Navigation Cultural Eff Practice Acumen Evaluation SHRM

18 Competency Importance by Organization Size Looking at 5 breakdowns by size we see virtually no difference in Importance as a function of organizational size HR Expertise Relationship Consultation Leadership Comm Global & Ethical Business Critical Management & Navigation Cultural Eff Practice Acumen Evaluation SHRM Competency Importance by Sector Looking at breakdowns by sector again we see virtually no difference in Importance as a function of organizational sector HR Expertise Relationship Consultation Leadership Comm Global & Ethical Business Critical Management & Navigation Cultural Eff Practice Acumen Evaluation SHRM

19 Different Levels, Different responsibilities, Different needs Executive Develops HR strategy; Peer group are the other executives in the organization Senior Operationalizes HR strategy; Translates strategy into a plan Mid Implements plan and contributes to the refinement of the plan Entry Carries out the plan at the transactional level SHRM Entry Level CAREER LEVEL DIFFERENCES Entry Ethical Practice Communication Relationship Management HR Expertise Business Acumen Critical Evaluation Consultation Global & Cultural Effectiveness Leadership and Navigation SHRM

20 Mid Level CAREER LEVEL DIFFERENCES Mid Ethical Practice Relationship Management Communication HR Expertise Consultation Business Acumen Critical Evaluation Leadership & Navigation Global & Cultural Effectiveness SHRM Senior Level CAREER LEVEL DIFFERENCES Senior Ethical Practice HR Expertise Relationship Management Communication Consultation Leadership & Navigation Business Acumen Critical Evaluation Global & Cultural Effectiveness SHRM

21 Executive CAREER LEVEL DIFFERENCES Executive Ethical Practice HR Expertise Relationship Management Communication Consultation Leadership & Navigation Business Acumen Critical Evaluation Global & Cultural Effectiveness SHRM Competency Implementation HOW CAN YOU AND YOUR ORGANIZATION USE COMPETENCIES? SHRM

22 Competency-based Talent Management COMPETENCY-BASED SERVICES SHRM Effectiveness SHRM Self SHRM 180 SHRM 360 Behavioral Interview Guide Questions, Anchored Responses, and Scoring Reference Book SHRM-SCP Certification SHRM-CP Certification Career Paths and Seminars SHRM Let s Prove Tolstoy wrong CHANGE IS GOOD Everyone thinks of changing the world; but no one thinks of changing themselves - except those in HR. SHRM

23 SHRM SHRM

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