IAP. How to write a proposal. Bremen, 03/06/2014. Document Number: ESA-TIAA-HO ESA UNCLASSIFIED For Official Use

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1 IAP How to write a proposal Bremen, 03/06/2014 Document Number: ESA-TIAA-HO ESA Presentation 03/06/2014 Slide 1

2 ESA s Integrated Applications Promotion Programme (ARTES 20) The goal : Foster new utilization of existing space capacity and capability, in close partnership with end-users, through the development of integrated (different space and non space technologies) applications projects which demonstrate a potential for sustainable services. Addressing global challenges in different thematic areas: Space for: Health, Security, Safety, Transport, Energy, Environment, Agriculture, Insurance, Incubator of Services ESA Presentation 03/06/2014 Slide 2

3 ESA s Integrated Applications Promotion Programme (ARTES 20) Earth Observation Telecommunication - Narrowband: Inmarsat, Iridium, Globalstar - Broadband: SES Astra, Inmarsat, Avanti, Eutelsat, Intelsat, etc. Navigation GPS, GLONASS (Galileo) Developing new- services for new user communities - Optical: Geoeye, Landsat, Spot - Radar: Radarsat, Terrasar-X, Cosmo Skymed (GMES Sentinels) - Biological, medical science - Physical science - Experimental Platform - Processes, procedures - Manned Space Flight e.g. algorithms: - Anomaly detection - Data ompression Other technologies ESA Presentation 03/06/2014 Slide 3

4 ESA s Integrated Applications Promotion Programme (ARTES 20) ESA IAP Involvement User Demand Feasibility Study Demo Operational Service User with demand but no contact to industry Contact with ESA: iap.esa.int conferences ambassadors call for user ideas Funding by ESA: 100% - ESA initiated activities in close collaboration with users / stakeholders 50% * - Partner / industry initiated activities in close collaboration with users / stakeholders Funding by ESA: 50% - initiated by ESA or industry Support etc. * For Feasibility Studies only: Work carried out by universities and research institutes and justifying no further commercial interest in the final solution may be funded 100% by the Agency Fast Track studies - 50 keuro max - fast implementation (within 2 months) - short duration (3-6 months) ESA Presentation 03/06/2014 Slide 4

5 ESA s IAP Programme (ARTES 20) Project Lifecycle & ESA Processes Co-funded Activities Coordination Competitive Tenders Letter of Support Monitoring ESA Member States National Delegates Industry Preliminary Definition Outline Proposal Full Proposal Project Execution ESA Contract Market Development Commercial Phase The Project Lifecycle ESA-IAP Programme Rules and ITT ARTES Apps Office TEB Contract Execution ESA committees The ESA Processes ITT:= Invitation to Tender TEB:= Tender Evaluation Board ESA Presentation 03/06/2014 Slide 5

6 ESA s IAP Programme (ARTES 20) Project Lifecycle & ESA Processes Co-funded Activities Coordination Competitive Tenders Letter of Support Monitoring ESA Member States National Delegates Industry Outline Proposal Preliminary Definition Outline Proposal Full Proposal Project Execution ESA Contract Market Development Commercial Phase The Project Lifecycle ESA-IAP Programme Rules and ITT ARTES Apps Office TEB Contract Execution ESA committees The ESA Processes ITT:= Invitation to Tender TEB:= Tender Evaluation Board ESA Presentation 03/06/2014 Slide 6

7 Outline Proposal Direct Negotiation (1) Purpose of Outline Proposal Check if idea and content fits with the eligibility criteria of the ARTES 20 programme ESA to point out pitfalls Opportunity to improve the proposition and create links with value adding partners (match making) Starting point for coordination with related national delegations of involved industries, as they have to authorise their involvement and budgets before the tenderer / consortium invests more effort in the generation of a full proposal Input information for ESA approval processes (e.g. JCB, AC / IPC) which are required before the procurement process can be completed ESA Presentation 03/06/2014 Slide 7

8 Outline Proposal Direct Negotiation (2) General information Tenderers can approach ESA already at an early stage of an idea ( / telephone + sketch of the idea early discussion) Official element to initiate the process is submission of Outline Proposal to the IAP account: iap@esa.int Outline Proposal templates (FS & DP) accessible under 3 basic Eligibility Criteria: - user driven initiative involvement of representative users / customers not technology push but market demand - aiming for sustainable services market opportunity + service provider not technology development but business development - integration of more than one space asset (Satcom, Satnav, Earth Observation, Human Spaceflight, others) substantiated, added value of space assets ESA Presentation 03/06/2014 Slide 8

9 Outline Proposal Direct Negotiation (3) Structure of Outline Proposal for Feasibility Study Chapter 1 Introduction: Scope: «elevator pitch» concise summary including the proposed service, intended user, space assets Background: - background trends / issues - specific context where the service applies (current situation, focus, etc.) - challenge addressed by the service Typically no issues / problems with this chapter hint: give the activity a name / title ESA Presentation 03/06/2014 Slide 9

10 Outline Proposal Direct Negotiation (4) Structure of Outline Proposal for Feasibility Study Chapter 2 User Needs and Conditions: User description: - presentation of the users which will be involved in the study, including information on their market position hint: representative of the targeted market domain (e.g. leader, pioneer) - letter of interest: why they are interested and what they contribute Current situation: - how the users currently handle their operations - what are the challenges and shortcomings User needs: - essential, driving user needs (e.g. functionality, quality, price, performance) Other stakeholders and constraints: - major stakeholders required for successful deployment of operational services (e.g. regulatory, economic, policy, safety, environment, public) - relevance of the stakeholders and information when they need to be involved ESA Presentation 03/06/2014 Slide 10

11 Outline Proposal Direct Negotiation (5) Structure of Outline Proposal for Feasibility Study Chapter 3 Solution: Service description: - identification and preliminary description of the proposed services - identification of the targeted service value chain - planned approach to service provision - expected service provider observations: - thoughts limited to feasibility study but not to operational service - R&D / technology driven activity - no plan for service provision (incl. service provider) Integrated solution: - what the space assets are and their added value is - how the solution integrates space and terrestrial assets - high level architecture observation: good know how on one space asset, but not on others ESA Presentation 03/06/2014 Slide 11

12 Outline Proposal Direct Negotiation (6) Structure of Outline Proposal for Feasibility Study Chapter 4 Service Assessment (1): Added value: - of the service for the user observations: - technology driven argumentation - no appreciation / knowledge what the motivation of the user is (e.g. reduction of operational efforts, cost savings, business expansion to other customers / markets, image improvement) Viability: - most important aspects influencing the viability of the service - critical success factors - work approach to viability analysis observations: - tenderer is technology company (SME) with limited know-how on this subject - no business development expertise in the team - no market domain know-how in the team ESA Presentation 03/06/2014 Slide 12

13 Outline Proposal Direct Negotiation (7) Structure of Outline Proposal for Feasibility Study Chapter 4 Service Assessment (2): Risks: - main risks endangering the sustainability / viability of the service observations: - technology driven argumentation - no appreciation / knowledge of the commercial / non-technical aspects most of the issues for service roll-out are of non-technical nature! Roadmap: - roadmap towards operational service provision (what comes after the study, when is market entry required / envisaged, what partnership agreements might be required, what about fund raising, etc) - plans for a potential follow-on demonstration project - vision and role of consortium partenrs with respect to operational service observations: - no thoughts beyond feasibility study - no awareness about funding needs for next steps and related own capabilities ESA Presentation 03/06/2014 Slide 13

14 Outline Proposal Direct Negotiation (8) Structure of Outline Proposal for Feasibility Study Chapter 5 Proposed Study (1): Study logic and content: - overview of the tasks planned (see study logic in Management Requirements ) - most critical and important issues per task ESA Presentation 03/06/2014 Slide 14

15 IAP Feasibility Studies (fully funded and co-funded) New Study Logic of an IAP Feasibility Study Task 1: Stakeholder/User Analysis & User Requirements Def. Task 2: Service and System Definition Task 3: Proof-of-Concept / Prototype Task 4: Viability Analysis (economic & non-economic) Task 5: Roadmap / Recommendations & Preparation of Demo Project Negotiation Meeting / Kick-off (KO) User Requirements Review (URR) Service & System Design Review (SSDR) Final Review (FR) Task 1 consolidating the interest of the related stakeholders and users, analysing their problems and needs, and defining the user requirements, Task 2 defining the services and the service value chain, generating the specifications and architecture of the related system including design justification, identifying the critical elements Task 3 proving the feasibility of critical technical and non-technical elements of the system and/or of parts thereof (Proof of Concept) in collaboration with the users Task 4 analysing the economic and noneconomic viability of the services and the associated system Task 5 preparing the roadmap for the further implementation, defining a potential demonstration project, securing the involvement of users/stakeholders ESA Presentation 03/06/2014 Slide 15

16 Outline Proposal Direct Negotiation (8) Structure of Outline Proposal for Feasibility Study Chapter 5 Proposed Study (1): Study logic and content: - overview of the tasks planned (see study logic in Management Requirements ) - perceived most critical and important issues per task Consortium and partners: - introduction of consortium partners - and their capabilities / experiences for the activity observations: - missing domain know-how, - missing business development expertise, - very good know-how on only one space asset ESA Presentation 03/06/2014 Slide 16

17 ESA s Integrated Applications Promotion Programme (ARTES 20) Ideal characteristics of involved parties: User: representing / leading broader markets (champion) enabling the market access communicator to spread the message open for new solutions and systems willing to engage as stakeholder / customer / client Service provider: familiar with the market (already in the market) provider of operational services (24/7) various technologies to address the specific user demand Industrial team: strong leadership and good management right mix of know-how (completeness of the team) ESA Presentation 03/06/2014 Slide 17

18 ESA s Integrated Applications Promotion Programme (ARTES 20) Ideal know-how / composition of consortium (depending on the subject): Subject / domain specific expertise Business development expertise Earth Observation value adding services GIS & mapping services In-situ sensors & data collection Satcom products & service provisioning GNSS products and service provisioning Data fusion & modelling Service provisioning in the subject area ESA Presentation 03/06/2014 Slide 18

19 Outline Proposal Direct Negotiation (8) Structure of Outline Proposal for Feasibility Study Chapter 5 Proposed Study (1): Study logic and content: - overview of the tasks planned (see study logic in Management Requirements ) - perceived most critical and important issues per task Consortium and partners: - introduction of consortium partners - and their capabilities / experiences for the activity observations: - missing domain know-how, - missing business development expertise, - very good know-how on only one space asset Scheduling: - study duration, planning and duration of tasks observations: - tasks with user engagement (user requirements, proof of concept) are always underestimated in terms of effort and schedule ESA Presentation 03/06/2014 Slide 19

20 Outline Proposal Direct Negotiation (9) Structure of Outline Proposal for Feasibility Study Chapter 5 Proposed Study (2): Project risks: - main risks for study implementation and execution (e.g. funding, involvement of users, missing expertise) Cost and price: - total cost of the study & funding requested from ESA - indication of source of co-funding - 100% funding possible only for universities and R&D institutes - if they justify no further commercial interest in the exploitation of service observations: - only information regarding cost, but not on ESA funding - 100% funding required by organisations other than universities and R&D institutes, because they claim no further commercial interest Information on contact established with related national delegations (new aspect to be included in template) ESA Presentation 03/06/2014 Slide 20

21 Outline Proposal Direct Negotiation (9) Outline Proposal Process (general) Generation of Outline Proposal by tenderer / consortium (about 25 pages) Outline Proposal submission to IAP account: iap@esa.int Information on reception of Outline Proposal to related national delegations Feedback to Outline Proposal within 2 weeks start of further iteration process with IAP On completion of iteration process, information to related national delegations if they are o.k. with proceeding to next step, i.e. full proposal invitation Invitation to tenderer / consortium to submit a full proposal Formal ESA approval processes with ESA Committees (handled by IAP) Offer to check of draft full proposal by IAP for major non-compliances before official submission of full proposal ESA Presentation 03/06/2014 Slide 21

22 ESA s IAP Programme (ARTES 20) Project Lifecycle & ESA Processes Co-funded Activities Coordination Competitive Tenders Letter of Support Monitoring ESA Member States National Delegates Industry Preliminary Definition Outline Proposal Full Proposal Project Execution Full Proposal ESA Contract Market Development Commercial Phase The Project Lifecycle ESA-IAP Programme Rules and ITT ARTES Apps Office TEB Contract Execution ESA committees The ESA Processes ITT:= Invitation to Tender TEB:= Tender Evaluation Board ESA Presentation 03/06/2014 Slide 22

23 Full Proposal Direct Negotiation (1) General information Full Proposal required as input for formal evaluation by ESA Tender Evaluation Board (TEB) Full Proposal will become part of the contract describing the work to be carried out by the contractor / consortium Applicable documentation available on ESA s Electronic Tender System EMITS under AO/1-6124/09/NL/US: ARTES 20 Integrated Applications Promotion (IAP) Programme - Feasibility Studies/Demonstration Projects CALL FOR PROPOSALS Special Conditions of Tender (SCT) regulate content of Full Proposal, Management Requirements provide information on study execution Regular duration of a Feasibility Study = 9 months Maximum cost envelope of a Feasibility Study = 500 keuro related ESA funding 50% (except universities / R&D institutes 100%, their involvement shall not exceed 50% of total cost) ESA Presentation 03/06/2014 Slide 23

24 Full Proposal Direct Negotiation (2) Evaluation Criteria 1. Compliance with the ARTES 20 Programme Objectives: - user driven initiative - preparing for sustainable operational services - value of using multiple space assets 2. Suitability of the proposed study logic vs. project objectives, Quality and completeness of technical proposal 3. Company experience and competence, Completeness of team in all areas required for proposed programme of work, Calibre of key personnel, Adequacy of facilities 4. Adequacy of management (incl. completeness of work package descriptions), Planning and costing (incl. completeness of cost data), Assessment of financial risk versus company resources, Value for money 5. Compliance with contract conditions and other tender conditions ESA Presentation 03/06/2014 Slide 24

25 Full Proposal Direct Negotiation (3) Structure of Full Proposal (general) A) Cover Letter: General paragraph introducing the proposed activity Completed Tables Bidder s Information and Statements (reference tables in Annex 2 of the SCT): - Table i) Bidding Team and Price Breakdown Information - Table ii) Geographical Distribution within bidding consortium - Table iii) Contact Details, Representatives Completed and signed forms and statement(s) (reference forms in Annex 3 of the SCT): - Form A Declarations on Key Acceptance Factors - Form B Declarations on Compliances Letter(s) of support from relevant National Delegation(s) Start coordination process with National Delegations as soon as possible, as Delegations have different approval processes (can last up to 2 months) [contact information: Delegations require a rather mature proposal to take decisions ESA Presentation 03/06/2014 Slide 25

26 Full Proposal Direct Negotiation (4) Structure of Full Proposal for Feasibility Studies B) Executive Summary (max. 3 pages): objective(s) of the feasibility study, context and background information, overview of the involved users and their interest / involvement, overview of the users perspective, their operational scenarios and needs, Short presentation of the intended solution (services and system), Space assets proposed for integration, Expected added-value brought to the users, Strategic roadmap including information on potential follow-on demo project, Initial information on the major economic and non-economic elements impacting the viability, Plans for organisation and execution of the feasibility study All information available from the Outline Proposal ESA Presentation 03/06/2014 Slide 26

27 Full Proposal Direct Negotiation (5) Structure of Full Proposal for Feasibility Studies C) Technical Proposal (1): C.1 Study objective and background C.2 Compliance with ARTES 20 Programme Objectives User driven initiative: - relevanct general stakeholder and user community - involved users, major needs, interest, and involvement - representativeness of users for sustainable business case - user letter(s) of interest / commitments Preparing for sustainable operational services: - targeted solution (proposed services and integrated system), and their expected added value for the users / customers - consortium motivation and ideas regarding the future service provider, vision regarding position and role of consortium partners for operational - intention and capabilities of consortium partners for potential demo project Value of using multiple space assets: - space assets envisaged for integration, shortlist of relevant technologies - expected added value in proposed applications / services above other technologies Most information available from the Outline Proposal Information of C.2 relevant for Evaluation Criterion 1 ESA Presentation 03/06/2014 Slide 27

28 Full Proposal Direct Negotiation (6) Structure of Full Proposal for Feasibility Studies C) Technical Proposal (2): C.3 Study Logic: - Study logic and flow chart - Study logic proposed by ESA, but other study logic can be proposed Task 1: Stakeholder/User Analysis & User Requirements Def. Task 2: Service and System Definition Task 3: Proof-of-Concept / Prototype Task 4: Viability Analysis (economic & non-economic) Task 5: Roadmap / Recommendations & Preparation of Demo Project Negotiation Meeting / Kick-off (KO) User Requirements Review (URR) Service & System Design Review (SSDR) Final Review (FR) If information on specific tasks exists, this task can be skipped, but evidence needs to be provided in the proposal ESA Presentation 03/06/2014 Slide 28

29 Full Proposal Direct Negotiation (7) Structure of Full Proposal for Feasibility Studies C) Technical Proposal (3): C.4 Study Tasks: For each study task the following information has to be provided the starting point for the work to be done (e.g. existing contacts / partnerships, existing services, existing technologies, existing experience / know-how, existing business plan) the planned outcome(s) / target(s) of the individual tasks (e.g. which questions need to be answered at the end of a task that will help to take an informed decision on the further implementation of the targeted application / service and the related investments) the critical elements of each task that will be subject for investigation (e.g. specific unproven technologies, trade off of business models, partnership agreements, buy in of users / customers, specific regulatory situation) the work, methodology and approach to reach the planned outcomes / results (e.g. how to interact with the users in task 1, how to define services / technical solution in task 2, how to involve the users in task 3, how to elaborate the business case / model in task 4, how to secure partner involvement for follow-on activities in task 5) planned interactions with user community in each task ESA Presentation 03/06/2014 Slide 29

30 Full Proposal Direct Negotiation (8) Structure of Full Proposal for Feasibility Studies C) Technical Proposal (4): C.5 Potential Problem Areas - main problem(s) or problem area(s) likely to be encountered in performing the feasibility study (insufficient capacity, loss of partner / key person, missing know-how, time criticality / delays, dependency on other aspects, etc.) - potential solutions / mitigation measures C.6 Opportunity to access Satcom Capacity / Services at preferential conditions (SES Astra, Avanti Communications) - reference: artes-apps.esa.int/satellite_capacity - Information in proposal if tenderer intends to make use of this ESA offer Information of C.3 C.5 relevant for Evaluation Criterion 2 Most problems with incomplete information on C.3 «Study Tasks» (especially starting point, planned outcome, critical elements ) ESA Presentation 03/06/2014 Slide 30

31 Full Proposal Direct Negotiation (9) Structure of Full Proposal (general) D) Management and Administrative Proposal (1): D.1 Description and Background Experience of the Company(ies) - Organisational structure including key company details such as ownership, turnover, number of employees, business lines, etc. - Relevant experience for the planned work, especially on technologies subject for integration, application domain know-how, service provisioning, business development - Summary description of results of previous relevant ESA activities where the company(ies) have been involved D.2 Organisation and Management of the Activity - Study team and structure (organogram) - Lines of communication and reporting, including involved users and ESA - rationale for the proposed industrial organisation, especially with view to the targeted future service provisioning - involvement of potential service provider strongly recommended - management plans, policies and procedures ESA Presentation 03/06/2014 Slide 31

32 Full Proposal Direct Negotiation (10) Structure of Full Proposal (general) D) Management and Administrative Proposal (2): D.3 Facilities - NB: mainly relevant if Proof of Concept is foreseen as study task - facilities may include, as applicable, hardware, software, manufacturing equipment, test equipment, production and integration lines, service centres, as well as infrastructures hosted by the involved users/stakeholders - access to space assets (e.g. EO products / imagery, Satcom services, Satnav services) and information resources (such as libraries, databases, etc.) D.4 Key Personnel - Key persons, i.e. study manager and work package managers - Request for key person with relevant business development expertise - Per key person:. curriculum vitae, relevant work experience, current job and responsibilities, position in the tenderer's organisation, assignment to study tasks. average percentage of the total working time. man-hours assigned to Work Packages D.5 Travel and Subsistence Plan - Exhibit B of its PSS A2 form of the prime and its subcontractors ESA Presentation 03/06/2014 Slide 32

33 Full Proposal Direct Negotiation (11) Structure of Full Proposal (general) E) Implementation Proposal: E.1 List Of Items To Be Produced, To Be Delivered - Documentation: as defined in Management Requirements - Hardware (to be procured or produced): ownership of hardware below 10 keuro is with the contractor, ownership of hardware above 10 keuro typically left to the contractor when completing the contract (condition: utilisation for purposes connected with the objectives of the contract) - Software: in feasibility studies not expected as deliverable E.2 Work Breakdown Structure and Work Package Descriptions - Work Breakdown Structure (WBS): for feasibility studies a WBS on the first level is considered sufficient including a separate Work Package on Study Management - Work Package Description (WPD): utilising PSS-A20 form as available on EMITS under Reference Documentation Administrative Documents PSS Forms E.3 Planning - Proposed schedule and milestones (typical duration of 9 months), incl. planning assumptions, e.g. envisaged study start date, holidays, etc. - Bar chart incl. work packages, meetings (e.g. user workshop), review milestones ESA Presentation 03/06/2014 Slide 33

34 Full Proposal Direct Negotiation (12) Structure of Full Proposal (general) F) Financial Proposal / Cost Price Data (1): F.1 PSS Forms - PSS A1, PSS A2 including Exhibit A (other direct cost elements) and Exhibit B (travel plan and cost detail), PSS A8 PSS forms are available on EMITS under Reference Documentation Administrative Documents PSS Forms. - PSS forms shall be completed and signed by Prime and each Subcontractor, including the share to be funded by the tenderer F.2 Funding Principles and Source of Company Contribution - Agency contribution is 50%, except for universities and R&D institutes justifying no further commercial interest in the exploitation of the service / product - Company contribution: source of the company contribution shall be explicitly stated, can be private and/or public sector direct or indirect, in cash or in kind, cofinancing; can be treated as loss against contract or may be contributed by Third Party - For recently founded companies, financial information & capabilities to be presented F.3 Statement of Profit - In co-funded activities, no profit is allowed to be included in the price ESA Presentation 03/06/2014 Slide 34

35 Full Proposal Direct Negotiation (13) Structure of Full Proposal (general) F) Financial Proposal / Cost Price Data (2): F.4 Conversion rates - Proposals must be presented in EURO, and conversation rate to be stated: base exchange rate published on EMITS for the month of the base economic conditions required in the tender under "Reference Documentation" "Administrative Documents" National Price and Salary Statistics Annual Publications section 3 Exchange Rates F.5 Type of Price = firm fixed price F.6 Quotations free of taxes and customs duties F.7 Milestone Payments Plan - Milestone Payment Plan (MPP), broken down per subcontractor (if applicable), in the form shown in the relevant appendix of the Draft Contract Information of E F relevant for Evaluation Criterion 4 ESA Presentation 03/06/2014 Slide 35

36 Full Proposal Direct Negotiation (14) Structure of Full Proposal (general) G) Contractual Proposal (1): G.1 Compliance with management requirements - Explicit statement that Management Requirements in Appendix 3 to draft contract (the draft contract is presented in Appendix 2 to Call for Proposals) will be met - Any reservation must be clearly identified G.2 Compliance with contract conditions - Explicit statement that the contract conditions have been read, are understood and accepted, and that any sales conditions do not apply - Any reservation / modifications must be clearly identified, and reasoning provided G.3 Insurance waiver - Either: waiver of subrogation rights from the contractor s insurance company (see Clause of the GCC) - Or: hold harmless agreement between the parties in accordance with Clause of the ESA GCC (NB: easier to obtain) G.4 Statement relating to Export/Import licences/authorisations - State any particular conditions related to Export/Import licences/authorisations and related documentation Information of G relevant for Evaluation Criterion 5 ESA Presentation 03/06/2014 Slide 36

37 Full Proposal Open Competition Preparation of Full Proposal for competitive ITTs Competitive ITTs are prepared and initiated by ESA-IAP in collaboration with dedicated user communities Such ITTs are 100% funded by ESA These initiatives are first announced as Intended Invitations to Tender (IITT) on EMITS (a few weeks in advance of ITT publication) The preparation of proposal is regulated by a dedicated set of tender documents, i.e. Cover letter, Statement of Work, Special Conditions of Tender, Draft Contract Full Proposal content is similar to Full Proposal for studies in Direct Negotiation During the opening period (10-12 weeks), ESA is not allowed to interact with any interested tenderer (to observe the nature of a competitive tender) but interaction with ESA is possible before publication of ITT Current opportunities (feasibility studies) in preparation: - Space Applications for Future Cities in preparation (July 2014) - Space Applications supported by Open Data and Crowdsourcing in preparation (August 2014) - Space based Services for Railway Signaling (Q3 / 2014) ESA Presentation 03/06/2014 Slide 37

38 IAP Feasibility Studies Transition feasibility study demo project Transition of feasibility study to demo project During execution of the Feasibility Study, information for a potential followon demonstration project will be collected and aligned with inputs required for the Demonstration Project via online tool «Outline Proposal Tool for Demo Projects» as accessible under (registration on website telecom.esa.int required to get access) Goal: Decision at Final Review / Final Presentation of Study to proceed with preparation of Full Proposal for Demonstration Project in order to reduce idle time between feasibility study and demo project ESA Presentation 03/06/2014 Slide 38

39 IAP Demonstration Projects Outline Proposal Tool for Demo Projects Tool accessible under Outputs of Feasibility Study shall be adequate to fill modules 1-8a Modules 8b-11 are specific for content and execution of a potential follow-on demonstration project This tool has been created as interactive learning tool, including explanations, examples, and worksheets and is considered useful especially for newcomers to the ARTES 20 Programme ESA Presentation 03/06/2014 Slide 39

40 IAP Feasibility Studies Transition feasibility study demo project Preparation of follow-on Demo Project Feasibility Study Task Demo Project Outline Proposal Module Progress / Review Meeting Task 1: User Requirements Task 3: Service and System Definition Task 4: Viability Analysis Task 5: Roadmap / Recommendations Module 2: Major Project Stakeholders Module 7: User Requirements Module 3: Service Value Chain Module 8a: System/Service Architecture Module 5: Market Analysis Module 4: Competitive Positioning Module 1: System/Service Opportunity Module 6: Financial Indicators Module 8b: System/Service Architecture Module 9: Implementation Approach Module 10: Pilot Service Module 11: Finance, Management & Administrative (FMA) (first / final) URR / FR SSDR / FR URR / FR URR / FR SSDR / FR SSDR / FR FR ESA Presentation 03/06/2014 Slide 40

41 Contact If you do not know what to do, contact us! Norbert Hübner Head of Feasibility Studies Section Department of Integrated and Telecommunications-related Applications Tel: +33 (0) URL: ESA Presentation 03/06/2014 Slide 41