The Pillars of a Next-Generation Enterprise Mobility Solution

Transcription

1 White Paper The Pillars of a Next-Generation Enterprise Mobility Solution Prepared by Ari Banerjee, Principal Analyst, Service Provider IT Sarah Wallace, Analyst Heavy Reading on behalf of September 2014

2 Executive Summary As smart devices become more ubiquitous, consumer behavior has now translated to the corporate environment, and enterprise customers are now asking that their employees have access to company information anytime, anywhere. This is in part because of employees' demands, but also, from a production standpoint, because enterprises want to be able to provide services in any environment or enable their employees to be productive on the move. Today, the notion of a mobile enterprise is equated to increased productivity, enhanced efficiency and thus cost savings. So of course, communications service providers are seeing increasing demand from their customers for mobile enterprise solutions. Enterprise customers represent "bulk" sales, covering multiple subscribers in a single sale. This is an attractive opportunity for service providers, which are eager to increase their ARPU. This is the underlying motivation for any small to midsize business (SMB) or enterprise-class offering. However, making a mistake in terms of product or vendor choice can have a devastating impact. Flawlessly accommodating the demands of a mobile enterprise is easier said than done, as service providers are grappling with dated, legacy systems and lack expertise in areas such as device security and niche application management. Service providers are looking for a comprehensive enterprise mobility solution provider that will enable them to overcome such hurdles and provide enhanced services. Enterprises have high expectations when it comes to enterprise mobility. Service providers must have capabilities such as device and application management in place, ensure a highly secure mobile environment and give enterprise customers peace of mind as they allow employees to bring their own devices to work or download non-work-related applications. In order to provide such capabilities, service providers must have pillars in their operations such as embedded advanced analytics, which will enable real-time actionable insight as it allows for a more granular look at an enterprise customer's applications, network and data. Service providers must also have a more modular approach to mobile services that allows for the independent development of different mobile areas (such as device and applications) which will, in the end, enable greater agility in serving enterprise customers. It is also essential that service providers provide a flexible environment that is easily able to roll out new mobile applications to an enterprise as their needs quickly change. In order for the industry to provide a more robust and flexible mobile enterprise ecosystem, the key requirements are that service providers have a more innovative yet secure environment that will easily allow for the management of mobile services without jeopardizing the enterprise customer's valued network or proprietary corporate information. Service providers must select a solution provider that will keep them up to date on modern-day device and application management. For example, today's service provider should be able to offer their enterprise customers such capabilities as app wrapping for policy and application management, and device management that prevents jailbreaking. Additionally, a next-generation enterprise mobility solution must easily integrate with a service provider's existing solutions. This will enable both the service provider and the end user to have a seamless, real-time mobile experience, which will promote efficiency and cost savings in the long run. HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 2

3 Drivers for Enterprise Mobility More and more, communications service providers are finding that their business customers are asking for services to support or enhance mobility, to allow for a more flexible work environment that enables productivity on the move. This demand for mobility grows every day, alongside the increased penetration of smart devices, increased use of mobile broadband and increased expectation of anytime, anywhere access to customer information. Productivity on the Move Increased mobility means an enterprise customer's employees will be able to work and access their organization's applications no matter where they are, and from any device. Heavy Reading recently conducted a survey of 61 unique service providers worldwide, examining respondents' attitudes, perceptions and plans for how to better serve their enterprise and SMB customers. Survey respondents indicate that enterprises and SMBs most want mobility application services such as videoconferencing, field workforce automation, integrated business process automation and document editing and sharing (Figure 1). Figure 1: What Types of Mobility Application Services Are Enterprises & SMBs Asking Your Company For? Source: Heavy Reading Field workforce automation increases the effectiveness of the mobile workforce by delivering integrated forecasting, scheduling, dispatch and reporting. These solutions are designed to create an efficient mobile workforce by transforming the way in which field technicians process orders, by taking business processes to the service site and allowing them to complete work on time. Integrated business process automation is the strategy a business uses to automate processes in order to contain costs. It consists of integrating applications, restructuring labor resources and using software applications throughout the organization. Document workflow automation HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 3

4 also simplifies collaboration and improves employee efficiency by automatically directing documents and business content to the right place at the right time with notifications. These are all prime examples of how service providers can enhance their enterprise customers' productivity and operations by enabling increased mobility. Digital Lifestyle Translates From Consumer to Corporate As previously mentioned, customer behaviors are changing, and customers are seeking a digital lifestyle. This means providing services bundled in an ecosystem across many devices, along with a digital content landscape that should ideally offer subscribers virtually unlimited choice. Consumer habits have brought this demand for a digital lifestyle into the corporate environment. Service providers from around the globe attest that enterprise customers are now behaving like consumers, and this is one of the main drivers behind the demand for increased mobility. Leading examples of these lifestyle demands are employees' requesting to be able to bring their own device (BYOD) or choose their own device (CYOD). Enterprise customers are getting to the point where they have no choice but to meet these needs of their employees, but supporting various platforms (i.e., Apple and Android) is not easy, and service providers currently lack the expertise, and thus find the task daunting. When looking for an enterprise mobility solution, service providers must work with a vendor that will support the rapidly changing needs of their enterprise customers and allow for quick implementation of new products and services. The reason is that consumer needs are changing at breakneck speed, and as the consumer lifestyle now translates into the corporate world, the expectations of the two environments are now rapidly changing, but in parallel. Service providers must also work with a vendor that will help them with risk protection in areas such as identity, device loss, corporate data loss, authentication, network threats, etc. Cost Enterprise customers also see increased mobility as a critical mechanism to save money through improved productivity. The aforementioned use cases of videoconferencing, field workforce automation, integrated business process automation and document editing and sharing help employees such as sales or field workers become more efficient. For example, sales employees that spend a lot of time traveling or field workers who are offsite will be able to update their work data instantly, rather than having to wait to get back to a desk. The use of tablets by field workers is becoming quite common, giving them immediate access to their companies' applications. However, in order for these mobile initiatives to be successful and really increase productivity, the applications themselves must be properly managed, or the initiatives may be moot. By offering enterprise services that enable increased mobility and productivity, service providers will find that cost savings on their end will create cost savings for the end user as well, increasing customer satisfaction and customer loyalty. Time to Market There is no doubt that service providers face the increasing challenge of sharing the market with over-the-top (OTT) players. Not only are service providers seeing their traditional voice revenues shrinking due to OTT players, but services such as SMS are taking a hit as well. OTT players are able to circumvent the service provider network HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 4

5 by offering free communications services via a user's WiFi connection, and they are not burdened with dated, legacy systems. Traditional OTT providers such as Google, Skype and Facebook have always been a threat, but small app-based players such as WhatsApp [now part of Facebook] and Nimbus are increasingly present. This market environment creates greater pressure for service providers to rapidly introduce their own new technologies and services in order to survive. In the past, service providers' dated, legacy systems were their excuse for slow time to market. Another Heavy Reading survey asked 60 service providers worldwide, "What is the top competitive challenge for your company?" The top answer, with 76% of respondents, was slow time to market with product launches and changes to plans. This shows that service providers are well aware that time to market is a competitive challenge. In the age of mobility, service providers now have the ability to deliver services faster via mobile apps that can be released or updated more easily. However, in order to remain relevant in today's digital world, service providers also need to capitalize on the real-time intelligence and customer insight that can be enabled through the use of advanced analytics. HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 5

6 Enterprise Mobility 'Must Haves' As enterprises ask for more mobility, they are becoming more selective in the service providers they choose. The following are key "must haves" to differentiate service providers' enterprise mobility solutions. Embedded Advanced Analytics Traditional, static business intelligence solutions no longer apply to service providers' modern-day needs. Enterprise mobility solutions must have embedded advanced analytics that can perform tasks such as pull data from existing CRM and self-service portals to enable data mining and reporting, and ultimately create actionable insight. Data pulled from these systems, or from the resource management layer itself, provide insight into areas such as customer usage patterns, trends of service consumption and changing demands, and planning of resources such as applications. Advanced analytics closely aligned with service providers' IT systems should enable enterprises to optimize or configure mobile services, predict and prevent failures, and provide more customized services depending on an enterprise customer's needs or even offer virtual profile exchange with third parties to enhance their position in the value chain. Heavy Reading recently conducted a survey of 65 unique service providers worldwide that examined their attitudes, perceptions and plans for their enterprise and SMB customers. When asked what kinds of requests they were getting from business customers regarding the consumerization of IT, most respondents pointed to having separate price plans for personal and business use, along with the ability to disable certain services when a user switches from business to personal mode (Figure 2). Figure 2: What Requests Does Your Company Get From Business Customers Regarding the Consumerization of IT? Source: Heavy Reading These capabilities along with the other responses, such as reporting can all be enabled by the use of embedded advanced analytics, which will allow for more HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 6

7 granular usage of both customer and network data. Service providers that use advanced analytics will have a distinct edge in providing enterprise mobility services. Solution Modularity Modularity in design is an approach that subdivides a system into smaller parts (modules) that can be independently created and then used in different systems to drive multiple functions. For a service provider's enterprise mobility solution, the advantage of modularity is that the solution can be divided into functions such as application or device management (which allows for more flexibility), but these functions are still integrated on the back end and are relating to one another. So even though modules are independent of one another, they can still communicate with each other, which makes it easier for service providers to develop, test, deploy and maintain services for their customers. The advantage of this approach versus a monolithic one is that each module can be managed independently, making the overall solution architecture more flexible and making integration with third-party applications easier, without the requirement of integrating with all the other solution functions. A modular approach will create more flexibility for both the service provider and enterprise customer when enabling mobile services. Detecting & Reporting Jailbroken Devices Many smartphone, tablet and game console makers include a layer of digital rights management (DRM) software on their products. This DRM exists to limit the software you can run on it and is simply there for security reasons. However, many device owners prefer to jailbreak (or hack) their device so that they may bypass the DRM restrictions and run unauthorized software or make tweaks to their operating system. iphone hackers first coined the term "jailbreaking," in reference to breaking the phone out of Apple's itunes "jail." The term has since been (somewhat erroneously) used in a more general sense to refer to similar hacks made to other platforms such as Android, where it's also known as "rooting." In any case, regardless of what you call it, the basic concept is the same: Once a user jailbreaks a phone or tablet, the device can be altered and unofficial apps or console emulators can be installed. This can be very dangerous, as many applications today are malware in disguise. This can also be a threat in terms of a virus or malicious application that may fish for information and infiltrate a company's proprietary information. Just one compromised device can lead to a massive security breach. Since jailbroken devices have zero security, this can allow hackers to obtain access to corporate networks (since many company phones have VPN capabilities) and hackers can gain access to company data such as s, passwords and address books. Service providers that intend to provide comprehensive mobile service to its enterprise customers must be able to ensure the detecting and reporting of jailbroken devices. App Wrapping & Policy Enforcement One of the most important elements in providing mobile service to enterprise customers are the mobile applications themselves. These applications are crucial in enabling easy access and mobility to employees, thus enhancing their work experience and enabling efficiency. The key to making the use of these applications successful, however, will be proper management. HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 7

8 The two primary methods of managing and securing mobile apps are software development kits (SDKs) and app wrapping. Only some vendors are able to do app wrapping; most require SDK integration of an app to leverage centralized policy management. App wrapping is the process of applying a policy-based management layer to a mobile app without requiring any changes to the underlying application. App wrapping allows a mobile application management administrator to set specific policy elements such as user authentication or file sharing that can be applied to an application or group of applications. In the enterprise, app wrapping allows an administrator to take an application, associate extra security and management features with it, and re-deploy it as a single, containerized program in an enterprise app store. App wrapping may also aid in the separating of personal and corporate data at the app level, so the granularity of app wrapping makes it well suited to a BYOD environment. The main difference between an SDK and app wrapping is that an SDK must be included while the application is being developed, whereas app wrapping can happen after an application is developed and allows business customers to easily modify and secure third-party apps. Heavy Reading believes that app wrapping, thanks to this flexibility, is better than a policy SDK approach. One of the other key benefits of app wrapping is that the app developer does not have to be an expert in security; they can leverage the expertise of the industry leaders to provide that layer. A service provider offering a flexible mobility suite will allow for both methods, or at least have app wrapping capability. Differentiating From OTT Competition Service providers are in a vulnerable position as they try to compete with OTT players that are well established in serving business customers and offer ready-to-use applications in an SaaS/cloud model, as well as pre-integrated apps on mobile devices and disruptive pricing models. OTT cloud service providers such as Amazon Web Services, Rackspace, Google, etc., are the market leaders in the cloud space and continue to provide tough competition to service providers. There are certain attributes that service providers believe they can provide better than their OTT competitors. For example, their closeness to the network enables them to provide 24/7 support and network-enabled failover between locations and network ownership, as well as the ability to bundle connectivity services with cloud services. This bundling may help reduce cost, which service providers believe will help them to differentiate their enterprise offerings from the competition. Service providers are also able to integrate services in a single application (i.e., messaging and video) with secured data, which gives them an advantage. And as the trend accelerates toward the Internet of Things in which an array of devices will have their own IP addresses the role of service providers becomes more relevant in terms of connection and device management. As more and more OTT players come on the scene every day, it is crucial that service providers highlight their strengths and distinguish themselves from such competition. Their proximity to the network and the enterprise customer's user history and data help them to provide more customer-specific service and support. HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 8

9 Next-Generation Enterprise Mobility Solutions Service providers must ensure that their vendor's next-generation mobile enterprise solution enables the following capabilities. Includes Device & Application Management A service provider's enterprise mobility solution should also allow for mobile device management (MDM) especially in the era of BYOD and CYOD. In terms of enterprise mobility, MDM means the management of smartphones, tablets and laptops in the workplace. The goal of proper MDM is to optimize the functionality and security of mobile devices within the enterprise, while simultaneously protecting an enterprise's network and proprietary data. MDM software enables the distribution of applications, data and configuration settings and patches for all the company's devices, and allows an administrator to oversee the devices (as easily from their desktop computer) and monitor the enterprise's users. MDM tools should include application management, file synchronization and sharing, data security tools, and support for either corporate-owned or personal devices. Application management is critical for enterprise mobility and can enable automatic policies through techniques such as app wrapping. Application management also enables functions such as application planning, which can allow for the assignment of certain applications to certain groups of employees, and determine which applications are being downloaded, corporate or personal. Being able to differentiate and steer when apps are downloaded helps optimize bandwidth and bolsters security. And, of course, the ability to detect failure in the application layer helps ensure that the customer's application environment is stable and reliable. Enables Flexibility A next-generation mobile enterprise solution must allow service providers to have a flexible environment. Service providers must be able to meet enterprise customers' changing needs by allowing for quick rollout of new mobile applications or quickly customize enterprise services to accommodate their customer's needs. After new services are rolled out, service providers must be able to quickly confirm whether the services are successful, and then either alter or stop them. In order to remain relevant, service providers must be able to do all of this in real time. A next-generation mobile enterprise solution vendor must enable service providers to quickly make informed decisions based on the customer data collected in the network, application or service layer. These types of flexible capabilities will be enabled through the use of embedded advanced analytics. And since there is also strong demand among service providers for strategic solution partners, being able to easily integrate with these partners will enable them to provide more services to their enterprise customers and remain innovative. Overall, service providers are looking for a solution that both enables flexibility within their own operations and easily interfaces with other providers. Device Security & Jailbreaking Detection The era of BYOD and CYOD makes companies' mobile strategies much more complex, as they now have a multitude of devices and platforms, making their networks and applications more susceptible to security risks. Device attacks are becoming HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 9

10 more common, and the smaller memory of mobile devices makes security more difficult than a PC environment: Virus scanning on mobile devices has constraints, security functions such as administrative updates can be difficult, and connectivity and bandwidth can be issues as well. Service providers must pick a solution that will enable mobile threat protection and enable comprehensive device security policies. As with other types of attacks, the ultimate target is usually the network, rather than the device itself. For example, if an attacker can gain complete (root or admin) access to an employee's device, they will have access to all of the sensitive data on the device, which poses the worst risk to the enterprise. This allows an easy back door for attacks to get into the corporate network, which can wreak havoc. This is one of the biggest challenges that enterprises face as they allow BYOD and CYOD. A next-generation enterprise mobility solution provider must enable service providers to offer such security, as it is now a standard and essential requirement. Doesn't Compromise Operations/Easily Integrates Obviously, the ideal solution for any service provider, no matter what the task, would be one that does not compromise operations and easily integrates with existing systems to give the service provider and its customers a seamless experience, regardless of any changes behind the scenes. In the case of a next-generation mobile enterprise solution, it should easily integrate with a service provider's billing and customer care systems, and it should also be easily managed, both from the service provider and business customer perspective. Remote monitoring and over-the-air management of remote devices is a critical feature, as a poor interface and/or lack of a centralized management console will, in the end, provide a poor customer experience. In today's competitive telecom environment, service providers must aim to enhance the customer experience, not degrade it. The solution vendor will have to enable a seamless implementation and integration for both the service provider and end customer. Policy Enforcement via App Wrapping App wrapping is the process of applying a policy-based management layer to a mobile app without requiring any changes to the underlying application. This means that a specific set of policy elements can be applied automatically, which allows for heightened security. Apps can be wrapped with policies to enhance it with various security capabilities such as encryption, authentication, VPN connection or geo-location. This will allow service providers to differentiate their solutions for enterprise customers by protecting data in transit via app proxy by driving corporate apps through the corporate VPN, but leaving personal traffic on the user's data plan. Users have no idea that their application has been wrapped but on an administrative level for corporate apps it adds more security, priority and added peace of mind. When choosing a next-generation mobile enterprise vendor, service providers should look for a solution provider that will offer policy enforcement via app wrapping. Heavy Reading believes this approach to policy management is more flexible, and this flexibility will allow for continual security to an enterprise customer's devices and network. A more static model, such as an SDK, will take longer to update and not be as agile for both the service provider and the enterprise customer. HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 10

11 Highly Secure As service providers offer enterprise mobility services and enable capabilities such as BYOD and CYOD, one of the biggest concerns for all parties involved is security. Security is especially a concern when employees download third-party apps that may cause issues on enterprise networks. Figure 3 drawn from the same survey as Figure 2 shows that service providers see security as the biggest problem in supporting their business customers' BYOD initiatives. And as device security is complex, service providers may look to experts to help them in areas such as malware detection, app reputation, and performance and reputation analysis, as all of these will help in heightening enterprise security. Figure 3: What Key Problems Do You Envision in Supporting Your Business Customers BYOD Initiatives? Source: Heavy Reading So, a next-generation mobile enterprise solution provider will have to enable high security for both the device and application layers and engender confidence in service providers as they offer new mobile services. BYOD/CYOD initiatives are very appealing in terms of cost savings and productivity, but both enterprise customers and service providers still have many concerns in providing or enabling such services. A next-generation enterprise mobility solution provider will have to ensure that all aspects of their solution are highly secure to both the end user and service provider. This will help solidify the service provider's trust with its enterprise customers and also ensure regulatory compliance by securing customer and transaction data. Enables Multi-Tenancy Multi-tenancy means the ability to utilize the same software/hardware to serve a number of tenants. A next-generation mobile enterprise solution must enable multitenancy, so that a service provider's application can serve multiple customers and ultimately provide the ability for tenants to customize some parts of the application, such as user interface color or certain business rules. In the end, multi-tenancy can be economical for both the service provider and their enterprise customers, because software development and maintenance costs are shared. In terms of operational efficiency, with a multi-tenancy architecture, the provider only has to make updates once. And with cloud computing models, multi-tenancy architecture has been virtualized and includes remote access. It is crucial that service providers have this ability, and that their solution provider deems it just as important. This will be key in enabling the service provider to handle growth in the future as well. HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 11

12 Vendor Profile Symantec Symantec's Mobility Suite is a next-generation mobile management solution that service providers may use to enable anytime, anywhere productivity for their enterprise customers. Symantec Mobility Suite is designed to make mobility manageable and secure and integrate mobile device management (MDM), mobile application management (MAM) and threat protection into one centrally-controlled console. By targeting mobile security at multiple layers, Mobility Suite enables enterprises to embrace BYOD and CYOD policies without compromising security or infringing on user privacy. Through its unique app wrapping technology, Mobility Suite applies a security and policy management layer around mobile apps and content, while enabling a clear separation of enterprise and personal data on the device. Because it does not require source code changes or an SDK, administrators can wrap an app in a matter of minutes, accelerating the time to deployment. To further reduce IT overhead, Mobility Suite allows end users to choose new mobile apps and content from an intuitive enterprise "app store," which enables self-service support of mobile application and computing needs. Figure 4: Symantec Mobility Suite An Integrated, Modular Solution for Multiple Use Cases Source: Symantec Symantec's modular approach allows companies to deploy MAM or Threat Protection in conjunction with an existing MDM solution or without one, giving enterprises optimal protection and flexibility. The MDM module offers broad mobile platform support, including ios, Android, Samsung SAFE and Windows Phone, allowing companies to support a greater range of user-chosen devices. By deploying Symantec's Mobility Threat Protection, end users and enterprises can gain greater visibility into app use HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 12

13 and their device impact. Leveraging Norton Mobile Insight and Symantec's Security Technology and Response (STAR) experts, companies can secure personal and corporate-owned Android devices without the fear of compromised information. Symantec Mobility Suite is designed to address all the critical aspects of enterprise mobility, including: Device Management: Mobility Suite includes comprehensive and scalable MDM, providing visibility and control over ios, Android and Windows Phone smartphones and tablets. Users can enroll devices in their enterprise environment, configure and update device settings over the air, and protect their mobile devices with certificatebased security. Enterprises can prevent non-compliant devices (such as jailbroken/ rooted devices, or devices missing required apps) from connecting to corporate assets, helping ensure compliance to internal and external security requirements. Application Management: Corporate apps and data are protected using a technology that wraps a layer of security and policy management around mobile apps, without any source code changes or SDK embedding. This powerful technology provides granular control of corporate apps and data with comprehensive per-app policies for connectivity, authentication, encryption, data access and document/ data sharing. Enterprise App Store: The enterprise app store lets system administrators/it easily distribute and manage in-house or third-party apps to employees and other authorized users. Employees, contractors and partners can view only the apps they are authorized to use based upon their roles. Users can rate and review apps, while administrators can get reports on app downloads. Secure Productivity Apps: Mobility Suite includes Symantec Secure and Symantec Secure Web, which allows IT to accelerate mobile productivity with a protected mobile workspace. Secure , a Microsoft Exchange ActiveSync-based app, allows secure syncing and storage of corporate . Secure Web, a secure Web browser, provides safe access to internal Web-based applications and content. The Symantec Sealed marketplace, an ecosystem of secured third-party mobile apps, provides wrapped apps for document editing, file sync and share, note taking and more. With this secured ecosystem, content cannot transverse to an unsecured domain (i.e., personal ), unless specifically permitted in the ITmanaged profile. Content Management: Mobility Suite's mission is to make it easier for enterprises to distribute files and manage content on end-users mobile devices. Employees and partners have a common place to get critical documents where and when they need them. Documents and multimedia content can be distributed in different file formats, and appropriate corporate security policies can be applied at a per-file level. In addition, content can be updated and revoked seamlessly, easily supporting the dynamic nature of every organization. Threat Protection: Mobility Suite provides protection against malicious threats and unauthorized access to sensitive corporate information. Leveraging technology, research and intelligence from Norton Mobile Insight and Symantec STAR experts, the suite protects Android devices from privacy and performance risks, mobile malware and fraudulent websites. HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 13

14 Conclusion As the consumer digital lifestyle translates into the corporate setting, enterprise customers are expecting and demanding ease of access and mobility. Service providers are well aware of this demand and are more than willing to accommodate their enterprise customers, as they need to make up for revenue losses in more traditional services. However, there are many hurdles that prevent service providers from enabling enterprise mobility, such as dated back-office systems and lack of expertise in areas such as security or application and device management. Service providers must look to a next-generation enterprise mobility solution provider that will enable a flexible and innovative, yet secure environment that will easily allow for the rollout of new mobile applications and services without jeopardizing the enterprise customer's valued network or proprietary corporate information. They must select a solution provider that uses modern, agile techniques such as app wrapping for policy and application management, and device management that can preemptively prevent jailbreaking or the compromise of the corporate device. These capabilities, paired with the use of embedded advanced analytics to enable real-time actionable insight, are imperative traits for a next-generation enterprise mobility solution, providing the end user with a seamless, real-time mobile experience that will promote efficiency and cost savings in the long run. In Heavy Reading's opinion, Symantec Mobility Suite is very well aligned with our vision of a next-generation mobile enterprise solution for service providers. Symantec's solution provides App Management, Device Management and Threat Protection modules to give service providers choice in deploying the right solution for their needs. The Symantec Mobility Suite is available as a hosted solution that allows the delivery of advanced application, device control and multi-tenant administration from service provider-branded portals. HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 14

15 About Symantec Symantec Corporation (Nasdaq: SYMC) is an information protection expert that helps people, businesses and governments seeking the freedom to unlock the opportunities technology brings anytime, anywhere. Founded in April 1982, Symantec, a Fortune 500 company, operating one of the largest global data-intelligence networks, has provided leading security, backup and availability solutions for where vital information is stored, accessed and shared. The company's more than 20,000 employees reside in more than 50 countries. Ninety-nine percent of Fortune 500 companies are Symantec customers. In fiscal 2014, it recorded revenue of $6.7 billion. To learn more go to or connect with Symantec at: go.symantec.com/socialmedia. HEAVY READING SEPTEMBER 2014 WHITE PAPER THE PILLARS OF A NEXT-GENERATION ENTERPRISE MOBILITY SOLUTION 15