Des$na$on La$n America Wellness Tourism Overview Tourism Boards Suppliers Sellers
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1 Des$na$on La$n America Wellness Tourism Overview Tourism Boards Suppliers Sellers Presented by: Camille Hoheb Wellness Tourism Worldwide Wellness Travel Journal
2 How wellness tourism is understood in America Examples of wellness travel products Branding, Campaigns & USP s Challenges & Opportuni@es
3 Interviews & Travel Sellers Site Visits Tourism Boards Travel Suppliers Wellness Travel La Guia Para Vender Viajes de Salud & Bienestar
4 Why America? Travel Trends Wellness Travel LA s traveling + Lifestyle Experien@al Momentum & growth New Lux Wellness Growing faster than Europe Growing faster than N. America
5 Wellness Tourism Has Its Own Legs Psychological Social Wellness Physical Health Environmental Spiritual Medical Treatment
6 Dimensionality of Wellness Tumbes Cajamarca Amazonas Peru Piura Loreto Lambayeque La Libertad San Martín Huánuco >7% 4% - 6% 0.1% - 3% No hay Ancash Pasco Ucayali Lima Junín Madre de Dios Cusco Huancavelica Apurímac Ica Ayacucho Arequipa Puno Moquegua Tacna
7 Thermal Hot Springs & Spas
8 Wellness Traveler Profiles in America Peru HHI USD K Chile, US, Spain (3 mil 57% flow S. America) Supplier Costa Rica 25-70, Highly Educated HHI USD 120K Europe & US D & R Des@na@on Mexico US, Canada, Brazil HHI + (29 mil) Supplier Brazil 90% Domes@c 65% F, 48% 50-70, Educated Professionals
9 How Wellness Travel is Understood Peru Indigenous Culture Spirituality & Healers Nature Food Spas
10 Peru Wellness Peru Healing Spirit Wisdom of The Incas 10 days /9 nights Lima - Cusco 11 days/10 nights Lima - Cusco 10 days /9 nights Lima - Cusco Day 1: Arrival day Day 2: Lima Cooking classes - City Tour Day 3: Sacred Valley Ollantaytambo Day4-5- 6: Wellness Program Day 7: Chinchero tex@les Maras & Moray Day 8: Machu Picchu and Sun Gate hike Day 9: City tour of Cusco Day 10: Departure day 2015 Fixed Departure March 16th - August 17th - November 16th Day 1: Arrival day Day 2-3: Healing & NutriConal program Day 4: Ancient Wisdom ceremony & Pachamama Day : Wellness & nutriconal program Day 8: Chinchero tex@les Maras & Moray Day 9: Machu Picchu and Sun Gate hike Day 10: Walking city tour of Cusco Day 11: Lima City tour - Departure Day 2015 Fixed Departure January 30th - March 27th - May 29th - August 28th. Day 1: Arrival day Day 2: Colonial city tour & Pachacamac Day 3: Spa Therapy Day 4: Visit Pisac & Ollantaytambo Complex Day 5: Moray- Maras & Pachamama ceremony Day 6-7:Machu Picchu tour Day 8:Cusco city tour & Surroundings ruins Day 9: Visit the Land of the Healers Day 10: Departure day 2015 Fixed Departure April 07th - September 07th - December 07th
11 How Wellness Travel is Understood Mexico Spas Indigenous Healing Nature
12 How Wellness Travel is Understood Costa Rica Adventure Eco Food Volun- tourism
13 Press Trip Wellness Day 1: Arrival Day 2: Nosara Beach: Paddleboard, yoga, surfing, hiking Day 3: Waterfall & Wildlife Adventure Hike, visit Yoga & Center Day 4: Visit Nicoya environs & with locals Day 5 & 6: Depart for Rincon de la Vieja volcano. Horse back riding & hiking. Mud bath, thermal waters & massage treatments. Day 7: Departure
14 Costa Rican Tourism Board Campaign
15 Looking Towards the Future OpportuniCes Challenges Reach Demand Reducing to beauty & pampering Movement Assets Stewards Categories Seasonality Place Accuracy Responsible Sustainable Training Concept
16 A New of Wellness Travel Emerges Wellness Tourism Worldwide offers the following Wellness Tourism is purpose driven travel Encompassing discovery, and fulfillment Through engagement with people, cultures and nature.
17 Muchas Gracias Thank You Danke Obrigada Special thanks to the photographers. Image usage was granted by tourism boards & suppliers WELLNESS TOURISM WORLDWIDE Facebook.com/WellnessTourismWorldwide
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