tourism performance during 2008

Transcription

1 tourism facts 2008 northern ireland tourism performance during 2008 nitb.com/research

2 summary Staying visitors spent over 1 million per day in Northern Ireland in 2008 resulting in revenue of 396m. When we add to this figure the 144m from domestic spending, the Northern Ireland tourist industry earned 540m in The Republic of Ireland was the only main market to record growth (+14%; +45,000) in Great Britain declined by 6% (-83,000) while Europe and North America each showed declines of 2% (-5,000 and -3,000 respectively). Visitors from the Elsewhere market increased by 15,000 (+21%). The 3% growth recorded for holiday/leisure/recreation trips in 2008 was due to a huge growth in holiday/leisure/recreation trips by Republic of Ireland residents (+26%; +32,000). Visitor tourism (Million) % change with 2007 Total Trips Total Nights Total Spend (+2 in real terms) visitor tourism revenue * Million * A change in methodology occurred in NITB adopted figures produced by the Central Statistics Office (CSO) for Republic of Ireland residents visiting Northern Ireland figures have been revised for comparison purposes. Other methodological changes occurred in 2003 and consequently data are not directly comparable with data pre 2003.

3 northern ireland s key markets 2008 Trips (000s) % change with 2007 Great Britain 1,202-6 Republic of Ireland Europe North America Australia/New Zealand Other Overseas total domestic trips & domestic holiday trips in northern ireland % Change Total Trips 1,024,000 1,154,000-11% Total Nights 2,207,000 2,828,000-22% Total Spend 144m 159m -9% Holiday Trips 815, ,000-8% Holiday Nights 1,909,000 2,363,000-19% Holiday Spend 127m 134m -5% what were the total staying visitor figures and revenue? Trips (000s) Nights (000s) Revenue m ,896 8, ,985 8, ,972 9, ,979 9, ,107 10, ,076 10, what was the main purpose of their visit? Total Trips (000s) 1,896 1,985 1,972 1,979 2,107 2,076 Visiting friends & relatives (VFR) Holiday (holiday/leisure/recreation) Business Other (45%) (43%) (49%) (46%) (45%) (45%) (17%) (19%) (18%) (20%) (23%) (25%) (30%) (30%) (27%) (29%) (26%) (23%) (7%) (8%) (6%) (5%) (6%) (7%) A change in methodology occurred in NITB adopted figures produced by the Central Statistics Office (CSO) for Republic of Ireland residents visiting Northern Ireland and 2004 figures have been revised for comparison purposes.

4 where did the staying visitors come from? England Scotland Wales Great Britain Republic of Ireland North America Europe Australia / New Zealand Other Overseas Total Staying Visitors Trips (000) Nights (000) 4,120 4,178 3,991 3,852 3,784 3,616 Spend ( m) Trips (000) Nights (000) 1,720 1,582 1,653 1,591 1,492 1,420 Spend ( m) Trips (000) Nights (000) Spend ( m) Trips (000) 1,379 1,408 1,308 1,281 1,285 1,202 Nights (000) 6,031 5,876 5,766 5,585 5,422 5,178 Spend ( m) Trips (000) Nights ( 000) Spend ( m) Trips (000) Nights (000) ,051 Spend ( m) Trips (000) Nights (000) ,626 1,670 2,703 2,517 Spend ( m) Trips (000) Nights (000) Spend ( m) Trips (000) Nights (000) Spend ( m) Trips (000) 1,896 1,985 1,972 1,979 2,107 2,076 Nights (000) 8,947 8,504 9,561 9,618 10,486 10,469 Spend ( m) what percentage of the market did each region take? Total Trips (000s) 1,896 1,985 1,972 1,979 2,107 2,076 England Scotland Wales (Great Britain) (73) (71) (66) (65) (61) (58) Republic of Ireland North America Europe Australia/New Zealand Other Overseas A change in methodology occurred in NITB adopted figures produced by the Central Statistics Office (CSO) for Republic of Ireland residents visiting Northern Ireland and 2004 figures have been revised for comparison purposes.

5 how important was purpose of visit in terms of nights and spend (%)? Trips 2,076,000 Nights 10,469,000 Revenue 396m Visiting friends & relatives Holiday/leisure/recreation Business Other what was the main purpose of visit for the main market areas (%)? VFR Holiday/leisure/ /recreation Business Other England Scotland Wales Republic of Ireland North America Europe Australia/New Zealand Elsewhere how did visitors arrive/depart (%)? By Air By Sea Via Republic of Ireland Great Britain Europe North America Australia/New Zealand Elsewhere Total what type of accommodation did they stay in (%)? ** Trips 2,076,000 Nights 10,469,000 Revenue 396m Hotel Guesthouse/Bed and breakfast Caravan/Camping Rented accommodation Staying with friends/relatives Other (e.g. youth hostels) Visiting friends/relatives. Excludes Republic of Ireland residents. * * Table should be treated with caution due to limitations with information sources.

6 what time of year did they visit (%)? ** VFR Holiday /leisure/ recreation Business Other Total Total Trips (000s) ,076 January-March April-June July-September October-December how did visitors spend their money in northern ireland (%)? ** VFR Holiday /leisure/ recreation Business Other Total Total Revenue ( m) Bed & Board Food & Drink Other Entertainment Internal travel Shopping (presents) (8) (6) (5) (8) (7) Incidental expenditure ** Table should be treated with caution due to limitations with information sources. Visiting friends/relatives.

7 accommodation provision / demand The occupancy rate represents the number of rooms or bedspaces taken in a given period as a percentage of the total rooms or bedspaces on offer. Double or twin-bedded rooms count as having two bedspaces. what sort of accommodation was available for tourists? Hotels Guesthouse & Bed & Breakfast Establishments Self-catering Youth Hostels No. Bedrooms No. Bedrooms No. Bedrooms No. Bedrooms ,893 1,054 7, , ,013 1,035 7, , , , , , , , , , , , , , , , , , , , , , , , ,371 1,034 4, ,084 hotels how busy were northern ireland's hotels (%)? Room occupancy Bedspace occupancy Non-Northern Ireland Guests what were the monthly occupancy rates of hotels in 2008 (%)? Room occupancy Bedspace occupancy Non-Northern Ireland Guests January February March April May June July August September October November December Table includes university and college stock which offer accommodation.

8 how did the different hotel classifications perform in 2008 (%)? Classification Room occupancy Bedspace occupancy Non-Northern Ireland Guests Five/four star Three star Two star One star Na where did hotel guests come from (%)? Area of residence Northern Ireland Republic of Ireland Great Britain Europe North America Other guesthouses / b&bs how busy were northern ireland's guesthouses and bed & breakfast establishments (%)? Room occupancy Bedspace occupancy Non-Northern Ireland Guests what were the monthly occupancy rates in guesthouse and bed and breakfast establishments in 2008 (%)? Room occupancy Bedspace occupancy Non-Northern Ireland Guests January February March April May June July August September October November December

9 how did guesthouses and bed and breakfast establishments in different regions perform in 2008 (%)? Region Room occupancy Bedspace occupancy Non-Northern Ireland Guests Belfast North West North East South West South East where did guesthouse and bed and breakfast establishments guests come from (%)? Area of residence Northern Ireland Republic of Ireland Great Britain Europe North America Other Sample size too small for accurate results.

10 visitor attractions how many people visited northern ireland s main tourist attractions? Rank Attraction Visitor numbers % change on Giant s Causeway Visitor Centre 751, Oxford Island National Nature Reserve F 341, W5 282, Island Arts Centre F 276, Belfast Zoological Gardens 275, Carrick-a-Rede Rope Bridge 241, Historic Walls of Derry F 215, Ulster Folk & Transport Museum 190, Portstewart Strand F 170, Ulster American Folk Park 152,717-3 how many people visited forest / country parks and gardens? Rank Attraction Visitor numbers % change on Crawfordsburn Country Park, Belfast F 710, Botanic Gardens, Belfast F 660, Lagan Valley Regional Park F 500,000 n/a 4 Roe Valley Country Park, Limavady F 300, Colin Glen Forest Park F 237,294 n/a 6 Scrabo Country Park, Newtownards F 230, Delamont Country Park, Killyleagh 189, Carnfunnock Country Park 187, Castle Archdale Country Park F 175, Tollymore Forest Park 146,553-6 F Denotes no admission or parking charge.

11 sources All of the information contained within this fact card is based on data from the following sources: Northern Ireland Tourist Board s Passenger Survey Northern Ireland Tourist Board s Visitor Attraction Survey United Kingdom Occupancy Survey Fáilte Ireland s Survey of Overseas Travellers CSO s Country of Residence Survey CSO s Household Travel Survey United Kingdom Tourism Survey definitions a visitor Any person visiting - for any reason other than following an occupation remunerated from within the country - any country other than that in which he/she has his/her usual place of residence. a tourist The internationally accepted definition is: Any visitor staying at least twenty-four hours in the country visited. Tourists, as defined, may then be sub-divided into three groups: 1. Those engaged in leisure pursuits - the holidaymakers. 2. Business people. 3. Those visiting friends and relatives (VFR traffic). To these three categories is added a fourth - the home tourist - the Northern Ireland resident holidaying away from home but in his/her own country.

12 For further information or guidance visit or contact: Anne-Marie Montgomery at the Northern Ireland Tourist Board Tel: This document can be made available on request in Braille, audio, large print, computer disk or PDF. Every care has been taken to ensure accuracy in the compilation of this document. NITB cannot accept responsibility for omissions or errors but these will be rectified in future publications when brought to our attention. nitb.com/research