LIST OF CONTENTS AND TABLES

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2 LIST OF CONTENTS AND TABLES Apparel Specialist Retailers in Italy - Category analysis... 1 Headlines... 1 Trends... 1 Channel Formats... 3 Chart 1 Apparel Specialist Retailers: Stefanel in Padova... 3 Chart 2 Apparel Specialist Retailers: Stefanel in Padova... 4 Channel Data... 5 Table 1 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space Table 2 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth Table 3 Apparel Specialist Retailers Company Shares by Value Table 4 Apparel Specialist Retailers Brand Shares by Value Table 5 Apparel Specialist Retailers Brand Shares by Outlets Table 6 Apparel Specialist Retailers Brand Shares by Selling Space Table 7 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space Table 8 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth Apparel Specialist Retailers in Italy - Company Profiles... 9 Coin Spa, Gruppo in Retailing (italy)... 9 Strategic Direction... 9 Key Facts... 9 Summary 1 Coin SpA, Gruppo: Key Facts... 9 Summary 2 Coin SpA, Gruppo: Operational Indicators... 9 Internet Strategy... 9 Company Background Chart 3 Coin SpA, Gruppo: Coin in Padova Private Label Summary 3 Coin SpA, Gruppo: Private Label Portfolio Competitive Positioning Summary 4 Coin SpA, Gruppo: Competitive Position Retailing in Italy - Industry Overview Executive Summary Retail Sales Recover Slightly in 2010 and M-commerce Increasing in Importance in Italy Italians Habits Shift Towards Day-to-day Shopping Coop and Conad Lead in A Highly Fragmented Landscape Chains To Expand Despite Poor Economic Outlook Key Trends and Developments the Economic Outlook Remains Poor Internet Retailing Government Regulation of Retailing Gradually Being Relaxed... 15

3 Private Label Misses Opportunities Franchising and Other Types of Association Cash Is Still the Most Important Mean of Payment Market Indicators Table 9 Employment in Retailing Market Data Table 10 Sales in Retailing by Category: Value Table 11 Sales in Retailing by Category: % Value Growth Table 12 Sales in Retailing by Grocery vs Non-Grocery Table 13 Sales in Store-Based Retailing by Category: Value Table 14 Sales in Store-Based Retailing by Category: % Value Growth Table 15 Sales in Non-Grocery Retailers by Category: Value Table 16 Sales in Non-Grocery Retailers by Category: % Value Growth Table 17 Sales in Non-store Retailing by Category: Value Table 18 Sales in Non-store Retailing by Category: % Value Growth Table 19 Retailing Company Shares: % Value Table 20 Retailing Brand Shares: % Value Table 21 Store-Based Retailing Company Shares: % Value Table 22 Store-Based Retailing Brand Shares: % Value Table 23 Non-Grocery Retailers Company Shares: % Value Table 24 Non-Grocery Retailers Brand Shares: % Value Table 25 Non-store Retailing Company Shares: % Value Table 26 Non-store Retailing Brand Shares: % Value Table 27 Forecast Sales in Retailing by Category: Value Table 28 Forecast Sales in Retailing by Category: % Value Growth Table 29 Forecast Sales in Store-Based Retailing by Category: Value Table 30 Forecast Sales in Store-Based Retailing by Category: % Value Growth Table 31 Forecast Sales in Non-Grocery Retailers by Category: Value Table 32 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth Table 33 Forecast Sales in Non-store Retailing by Category: Value Table 34 Forecast Sales in Non-store Retailing by Category: % Value Growth Appendix Operating Environment Table 35 Cash and Carry: Sales Value Table 36 Cash and Carry: Sales by National Brand Owner: Sales Value Definitions Summary 5 Research Sources... 33

4 APPAREL SPECIALIST RETAILERS IN ITALY - CATEGORY ANALYSIS HEADLINES Sales of apparel specialist retailers declined slightly in current value terms in 2011, to 39 billion The low-cost fast fashion trend is here to stay Benetton Group retains its lead in a highly fragmented category in 2011, with 3% of value sales Apparel specialist retailers are expected to post a slight annual average decline of1% in constant value terms over the forecast period TRENDS Since the recessions, Italian consumers have been reducing their expenditure as a result of the difficult economic situation which has enveloped the country. As consumers remained unsure about their futures in terms of job and salary security in 2011, their expenditure on apparel was negatively affected. In addition, the country suffers from structural problems in its business framework, as the Italian economy is based on small and medium sized family-based companies. Players such as these do not invest enough in innovation and research, and are becoming less competitive as, in panic; they have cut costs and therefore investment in innovation and design. Fast fashion became the buzzword in 2009 and 2010, as big fashion chains (both local and international) started to focus on offering cheap but reasonably high quality apparel. It continued to boom in 2010 and 2011, as it is a perfect match for young Italians, who view clothing as disposable rather than durable goods. According to industry sources, the rise of recession brands reflects a longer term shift in fashion preferences. Despite the gradual recovery of the Italian economy, consumers will not go back to pre-crisis purchasing patterns. Sales of premium bags and other high-end fashion items plummeted in 2010, as consumers tightened their purse strings. On the other hand, sales of Sweden s H&M Hennes & Mauritz Srl and Zara continued to rise, aided by the opening of new outlets. Italian consumers have become cleverer about dressing well with relatively cheap clothes, and are very sensitive to the best quality-price ratio available. In sales terms, the effect of a decrease in mid-priced apparel shopping has been compensated for by a steep increase of fast fashion items, helping to restrict value declines in 2010 and In the longer term, once the economy recovers and disposable incomes rise, the popularity of high quality clothing and footwear is expected to grow. In clothing and footwear, as in many other product categories, consumption is expected to be hourglass shaped, which means that demand for premium and economy products will grow at the expense of mid-priced alternatives. So-called hourglass consumption requires retailers to profile their brands more clearly towards either economy products, or higher quality and higher priced premium clothing and footwear. In 2011, the number of store openings posted a net increase of 1%. Nevertheless among the leading retailers in the channel, Stefanel saw a further decline in outlet numbers, as the

5 company continued to rationalise underperforming stores. Brands like Benetton, H&M, Original Marines and Zara, by contrast, continued to see a rise in the number of their outlets. The competitive landscape in clothing and footwear specialist retailers is fragmented. In 2011, the 10 leading companies held for a combined share of 11% of retail value sales. Independent outlets or smaller, local chains (comprising others ) accounted for just below 87% share of retail value sales in 2011, although this share has decreased continuously since 2006.

6 CHANNEL FORMATS Chart 1 Apparel Specialist Retailers: Stefanel in Padova

7 Chart 2 Euromonitor International Apparel Specialist Retailers: Stefanel in Padova

8 Euromonitor International CHANNEL DATA Table 1 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space Value sales EUR million Outlets 1 Selling Space '000 sq m Table 2 Apparel Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth % growth Value sales EUR million Outlets Selling Space '000 sq m 2010/ CAGR 2006/11 TOTAL

9 Table 3 Apparel Specialist Retailers Company Shares by Value % retail value rsp excl sales tax Company Others Total Table 4 Apparel Specialist Retailers Brand Shares by Value % retail value rsp excl sales tax Brand Company

10 Total Table 5 Apparel Specialist Retailers Brand Shares by Outlets sites/outlets Company Table 6 Apparel Specialist Retailers Brand Shares by Selling Space surface area '000 sq m Company

11 Total Total 11, , , ,217.4 Table 7 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space Value sales EUR million Outlets Selling Space '000 sq m Euromonitor Interna ional from trade associations, trade press, company research, trade interviews, trade sources Table 8 Apparel Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth % growth Value sales EUR million Outlets Selling Space '000 sq m 2015/ CAGR 2011/16 TOTAL Euromonitor Interna ional from trade associations, trade press, company research, trade interviews, trade sources

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13 Coin Home is the only brand line currently sold on-line through the company s e-commerce website The site was launched in 2008, and Coin provides a delivery service throughout Europe. Coin s internet retailing net sales account for a very marginal percentage of company s total retailing net sales. Over the forecast period, Coin might well decide to extend its e-commerce operations to its Coin, OVS Industry and Upim Pop concepts. Company Background Gruppo Coin can trace its origins back to Founded by the Coin brothers, it has been one of the major players on the Italian retail scene for decades. The company is one of the largest non-food retailers in Italy, and offers one of the widest product ranges. Gruppo Coin s principal activity is the retailing of clothing and accessories for men, women and children, and household goods. Coin stores can be found throughout Italy. The group also owns clothing chain stores, such as OVS Industry, which was previously called Oviesse. In 2004, Gruppo Coin completed a major restructuring and reorganisation process, with the disposal of all non-core activities and the transformation of the store brands Coin and Oviesse into autonomous companies. In 2006, the group approved the projected merger with Bellini Investimenti SpA, with a simultaneous listing of the Bellini shares on the Electronic Equity Market (MTA), organised and managed by Borsa Italiana SpA (the Italian Stock Exchange). The transaction saw Gruppo Coin and its majority shareholder Bellini Investimenti merge into a single entity, with a view to optimising the resources of both companies. In 2007, Gruppo Coin invested significantly to reposition its Oviesse brand, which became OVS Industry, in line with a strategy to develop a new fresher and younger concept. In 2008, the group focused on the relaunch of the Coin brand, with the purpose of creating a boutique full of mass corners. The relaunch plan included the expansion of the home wares and perfumery departments; a focus on its women s clothing range, with a particular emphasis on plus sizes, which are recording impressive growth rates in the market as a whole; and a reduction in store space dedicated to women s underwear, since margins on this product are unsatisfactory. In 2008, the offer of clothes under the private label Luca D Altieri more than doubled. Moreover, in the same year, Gruppo Coin signed an exclusive licence agreement for the Love Therapy brand, created by Elio Fiorucci. Gruppo Coin will manufacture and distribute Love Therapy clothing and accessories for women and children all over the world In December 2009, Coin, through its controlled company Oviesse, acquired Tre.bi SpA for a price of 18.8 million. The company owns the fashion store chain Melablu. This acquisition will further increase Oviesse s penetration throughout the Italian territory. At the end of 2009, all Melablu stores had been converted into the format OVS Industry. At the beginning of 2010, Coin acquired Upim, bringing 135 directly operated stores and more than 200 franchised stores. 30% of Upim directly operated stores have a class A location, versus 12% for OVS Industry. Some of the 135 directly operated Upim outlets will be converted into either OVS Industry or Coin outlets; some into Upim Pop and the remaining stores will be sold or closed. The 200 franchised stores will be integrated into the group s current franchising network and will maintain their Upim branding. Upim Pop, launched in the second quarter of 2010, is a pilot project aimed at evaluating market potential. As part of the project, four Upim stores were converted into the new Upim Pop fascia in more stores are planned to be converted by Upim Pop is a mid-

14 market department store concept based on concessions and complementary house brands. Almost 30% of the overall space will be allocated to clothing, while 20-30% will be accounted for by home products and cosmetics. The remaining space will be accounted for by concession brands and formats in complementary segments to the new offering. Chart 3 Coin SpA, Gruppo: Coin in Padova Euromonitor International Private Label The OVS Industry private label offers different clothing items, such as outdoor clothing, underwear and accessories for men, women and children. The products are positioned in the low-mid price range. OVS Industry targets young families who are looking for high quality clothing at low prices. Over 2009, the fascia developed new product lines: perfumery and home products. The company was also working on the launch of a footwear line. The launch is planned for 2010 or Coin channels its product offering through three main private label brands: Koan, Jct and Luca D Altieri. Coin s private label offers mid- to high-priced products, such as clothing, lingerie and accessories for men, women and children. The emphasis is, however, on women. The Coin and OVS Industry fascias private label products target different consumer segments. Coin offers more upmarket products, targeting mainly women, while OVS Industry targets families looking for lower priced products for the whole family. OVS Industry therefore has a higher market penetration.

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16 RETAILING IN ITALY - INDUSTRY OVERVIEW EXECUTIVE SUMMARY Retail Sales Recover Slightly in 2010 and 2011 The Italian economy has been slow to recover and remains volatile, with unemployment continuing to rise and consumers still holding back on discretionary spending. Nevertheless, retail sales saw slight growth in current value terms in 2010 and Retailers such as discounters, which provide value with discounted lines and private label goods, performed better than mid-price retailers, while sales of luxury and premium branded retailers were also resilient, an evident signal of polarisation in consumption habits. M-commerce Increasing in Importance in Italy Companies which already operate through the web are becoming more aware of the importance of purchasing made through mobile devices, particularly mobile phones. 13 million Italians own a smartphone, representing a big target for companies. In 2010 and 2011, internet retailing posted double-digit growth rates, although as a percentage of total retailing sales, the category remains underdeveloped in Italy compared with some of its European neighbours. The bestselling categories are digital content, consumer electronics products, books and apparel. Italians Habits Shift Towards Day-to-day Shopping Because of increasing promotional activities, both in grocery and non-grocery, increasing private label penetration and an increase in the number of convenience stores, the retailing scenario in Italy is seeing a shift towards more frequent shopping. Due to low consumer confidence and increasing hectic lifestyles, Italians want more control over their expenditure and to reduce their shopping baskets, and are opting for convenience stores and small supermarkets for grocery shopping, and seeking out products offering the best quality-price ratio in non-grocery shopping, which is often available in modern chains rather than traditional retailers. The hardest hit areas have been apparel specialist retailers, variety stores, department stores, media products, furniture and furnishings retailers, stationers/office supply and jewellers. Conversely, electronics and appliances retailers have returned to a positive trend, beauty specialist retailers are stable, with perfumeries coming back on track after a negative 2010, while pet shops and superstores are performing well, as pets are increasingly popular in Italy despite external economic conditions. Coop and Conad Lead in A Highly Fragmented Landscape The grocery domestic retailers Coop and CONAD continued to fight for leadership in retail sales in 2011, with Coop slightly ahead of CONAD. Coop s most important brand is still Super Coop supermarkets, followed by Ipercoop hypermarkets. Coop s other brands include Coop convenience stores, Dico discounters, the La Spesa che non Pesa e-commerce site and Librerie.coop internet media stores. CONAD supermarkets, Margherita convenience stores, E Leclerc hypermarkets and Todis discounters comprise CONAD s portfolio. However, both Coop and CONAD hold only small value shares in retailing as a whole. The market continues to be dominated by independent retailers, with the leading retailers seeking to improve their positions in retailing through acquisitions.

17 Chains To Expand Despite Poor Economic Outlook KEY TRENDS AND DEVELOPMENTS the Economic Outlook Remains Poor Current impact Outlook Future impact

18 Internet Retailing Current impact Outlook Government Regulation of Retailing Gradually Being Relaxed

19 Current impact Outlook Future impact Private Label Misses Opportunities Current impact

20 Outlook Future impact Franchising and Other Types of Association Current Impact Outlook Future Impact

21 Cash Is Still the Most Important Mean of Payment Current Impact Future Impact Table 1 Employment in Retailing Total employment ('000 people) Employment in retailing ('000 people) Employment in retailing (%) (% of total employment) trade interviews

22 MARKET DATA Table 2 Sales in Retailing by Category: Value EUR million Store-based Retailing Non-Store Retailing Retailing Table 3 Sales in Retailing by Category: % Value Growth % current value growth Store-based Retailing Non-Store Retailing Retailing 2010/ CAGR 2006/11 Total Table 4 Sales in Retailing by Grocery vs Non-Grocery % retail value rsp excl sales tax Grocery Non-Grocery Total Table 5 Sales in Store-Based Retailing by Category: Value EUR million Grocery Retailers Non-Grocery Retailers Store-based Retailing Table 6 Sales in Store-Based Retailing by Category: % Value Growth % current value growth 2010/ CAGR 2006/11 Total

23 Grocery Retailers Non-Grocery Retailers Store-based Retailing Table 7 Sales in Non-Grocery Retailers by Category: Value EUR million Apparel Specialist Retailers Electronics and Appliance Specialist Retailers Health and Beauty Specialist Retailers Home and Garden Specialist Retailers Leisure and Personal Goods Specialist Retailers Mixed Retailers Other Non-Grocery Retailers Non-Grocery Retailers Table 8 Sales in Non-Grocery Retailers by Category: % Value Growth % current value growth Apparel Specialist Retailers Electronics and Appliance Specialist Retailers Health and Beauty Specialist Retailers Home and Garden Specialist Retailers Leisure and Personal Goods Specialist Retailers Mixed Retailers Other Non-Grocery Retailers Non-Grocery Retailers 2010/ CAGR 2006/11 Total Table 9 Sales in Non-store Retailing by Category: Value EUR million Direct Selling Homeshopping

24 Internet Retailing Vending Non-Store Retailing Table 10 Sales in Non-store Retailing by Category: % Value Growth % current value growth Direct Selling Homeshopping Internet Retailing Vending Non-Store Retailing 2010/ CAGR 2006/11 Total Table 11 Retailing Company Shares: % Value % retail value rsp excl sales tax Company C It li l

25 Table 12 Retailing Brand Shares: % Value % retail value rsp excl sales tax Brand Company Total Table 13 Store-Based Retailing Company Shares: % Value % retail value rsp excl sales tax Company

26 Total Table 14 Store-Based Retailing Brand Shares: % Value % retail value rsp excl sales tax Brand Company

27 Total Table 15 Non-Grocery Retailers Company Shares: % Value % retail value rsp excl sales tax Company Total Table 16 Non-Grocery Retailers Brand Shares: % Value % retail value rsp excl sales tax Brand Company

28 Total Table 17 Non-store Retailing Company Shares: % Value % retail value rsp excl sales tax Company

29 Total Table 18 Non-store Retailing Brand Shares: % Value % retail value rsp excl sales tax Brand Company Total Table 19 Forecast Sales in Retailing by Category: Value EUR million Store-based Retailing Non-Store Retailing Retailing Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 20 Forecast Sales in Retailing by Category: % Value Growth % constant value growth CAGR 2011/16 TOTAL

30 Store-based Retailing Non-Store Retailing Retailing Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 21 Forecast Sales in Store-Based Retailing by Category: Value EUR million Grocery Retailers Non-Grocery Retailers Store-based Retailing Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth % constant value growth Grocery Retailers Non-Grocery Retailers Store-based Retailing CAGR 2011/16 TOTAL Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 23 Forecast Sales in Non-Grocery Retailers by Category: Value EUR million Apparel Specialist Retailers Electronics and Appliance Specialist Retailers Health and Beauty Specialist Retailers Home and Garden Specialist Retailers Leisure and Personal Goods Specialist Retailers Mixed Retailers Other Non-Grocery Retailers Non-Grocery Retailers

31 Table 24 Forecast Sales in Non-Grocery Retailers by Category: % Value Growth % constant value growth Apparel Specialist Retailers Electronics and Appliance Specialist Retailers Health and Beauty Specialist Retailers Home and Garden Specialist Retailers Leisure and Personal Goods Specialist Retailers Mixed Retailers Other Non-Grocery Retailers Non-Grocery Retailers CAGR 2011/16 TOTAL Data removed from sample Table 25 Forecast Sales in Non-store Retailing by Category: Value EUR million Direct Selling Homeshopping Internet Retailing Vending Non-Store Retailing Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth % constant value growth Direct Selling Homeshopping Internet Retailing Vending Non-Store Retailing CAGR 2011/16 TOTAL Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources APPENDIX Operating Environment Foreign Direct Investment in Retail No specific law governing foreign direct investment which might impact the retailing market has been introduced in Italy. However, attitudes towards international retailers with major

32 Informal Retailing Opening Hours Retail Landscape

33 Cash and Carry

34 Table 27 Cash and Carry: Sales Value 2010 Million, current prices Cash and carry % growth Note: Official statistics, Federdistribuzione, trade press, company research, trade interviews, Euromonitor International estimates Sales value excludes VAT, sales tax Table 28 Cash and Carry: Sales by National Brand Owner: Sales Value 2010 % value TOTAL 100 Note: Federdistribuzione, trade press, company research, trade interviews, Euromonitor International estimates Sales value excludes VAT, sales tax DEFINITIONS This report analyses the market for Retailing in Italy. For the purposes of the study, the market has been defined as follows: Store-based retailing Grocery retailers Modern grocery retailers Hypermarkets Supermarkets Discounters Convenience stores Forecourt retailers

35 Chained forecourt retailers Independent forecourt retailers Traditional grocery retailers Independent small grocers Food/drink/tobacco specialists Other grocery retailers Non-grocery retailers Mixed retailers Department stores Variety stores Mass merchandisers Warehouse clubs Health and beauty specialist retailers Chemists/pharmacies Parapharmacies/drugstores Beauty specialist retailers Other healthcare specialist retailers Apparel specialist retailers Home and garden specialist retailers Furniture and furnishings stores DIY, home improvement and garden centres Electronics and appliance specialist retailers Leisure and personal goods specialist retailers Media product stores Stationers/office supply stores Traditional toys and games stores Sports goods stores Pet shops and superstores Jewellers Other leisure and personal goods specialist retailers Other non-grocery retailers Non-store retailing Vending Homeshopping Internet retailing Direct selling Explanations of words and/or terminology used in this report are as follows: Grande Distribuzione Organizzata (GDO) is an umbrella term covering all types of large format retailer belonging to the modern retailing channel. Other terminology: GBO refers to global brand owner, which is the ultimate owner of a brand. NBO refers to national brand owner, which is the company licensed to distr bute a brand on behalf of a GBO. The NBO may be a subsidiary of a GBO or it may be a completely separate company. Share tables at both GBO and at NBO level are provided in the report. Reference to shares in the report analysis is at NBO level. Sources used during research include the following:

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