Canadian Private Label:
|
|
- Shon Dorsey
- 7 years ago
- Views:
Transcription
1 Canadian Private Label: The Value Alternative 2011
2 Canadian Private Label: The Value Alternative Carman Allison Director of Consumer Insights, Nielsen Overview Open just about any cupboard in Canada, and you ll find a private label product on the shelf. Despite posting $11.6 billion in sales and achieving nearly 100 percent penetration, Canadian private label products lagged behind total market growth as of August National brands managed to fend off the private label onslaught in Canada thanks to a savvy pricing strategy coupling regular price increases with dramatic temporary price reductions that narrowed the gap between private label pricing and promotional national brand pricing to less than ten percent. In some cases, aggressive national brand promotional prices lasted for extended periods of time, sometimes two or even three months, with the unintended effect of teaching consumers to wait for deals. Value-oriented Canadian consumers deployed an entire portfolio of penny-pinching strategies, with buying private label relatively low on the list, behind shopping sales, using coupons, stocking-up during promotions and store hopping for best prices. Highlights The universal drive to stretch every dollar prompted Canadians to buy more national brands on deal rather than switch to private label products Private label 2011 sales may be rebounding to 2009 levels, although a front-loaded pattern of heavier Q1 and Q2 sales may obscure the actual trend Deep price cuts and extended discount timelines have enabled national brands to hold their own at retail despite the recession Private label products have migrated from their foothold in the grocery channel to drug stores and mass merchandisers Canadian private label consumers trend toward smaller, older, high income households that spend an average of $833 per year on store brands purchased during 67.7 trips annually 2 Copyright 2011 The Nielsen Company.
3 Discussion Early indicators suggest Canadian private label products may be re-gaining some momentum in 2011 with dollar and unit sales up slightly (one percent) as of June The reported store brand dollar share of 18.3 percent for the first two quarters of 2011 registered well above shares for the preceding two quarters. One possible explanation behind the nudge upward may be the increase in commodity food costs that has triggered price hikes across the board for both national and store brands, raising consumer consciousness about the need to scrutinize spending. Chalk up the fact that almost one-third of all sales at checkout represented a price deal to the brand protection strategies employed by Canadian consumer packaged goods [CPG] companies. Deep, extended price cuts enable Canadians to avoid compromise and afford their favourite, established brands in tough economic times. Price Gap Narrows To illustrate the narrowing gap between national and store brands in Canada, consider the case of national Brand X. The Brand X temporary price of $3.49 per unit was just pennies more than the store brand regular price of $3.41. Given consumer quality perceptions and brand preferences, shoppers who could stock-up on sale or wait for the promotion opted for the salepriced national brand. However, the store brand sales price was so dramatically lower at $2.84 than either national brand price [regular or reduced], that cash-strapped consumers sometimes chose to wait for this ultimate deal. On average, Canadian private label products were priced 28 percent below national brands, almost 36 percent below regular prices and just 19 percent less than national brands at temporary price reductions. The gap between national and store brands varies depending on a product s placement within the private label quality hierarchy. Super premium tier store brands sometimes price even higher than national brands. Premium tier store brands price the closest to national brands. Mid-tier products deliver good value just under national brand pricing and the lowest tier, lowest-priced generic private label goods represent a real bargain. Copyright 2011 The Nielsen Company. 3
4 Regions and Retailers From a geographic perspective, Western Canada and the Maritimes demonstrate the strongest interest in private label, with the highest brand development indices, while Quebec store brand share trails significantly. From a channel perspective, private label has the greatest share in grocery accounting for almost one-quarter of sales, followed by drug stores at a distant 17 percent. However, mass merchandisers are emerging as a viable distribution channel, registering a 22 percent increase in dollar share for the year ending July 2011, roughly equal to the warehouse club private label sales contribution. Much of that increase can be attributed to the number of stores opening across Canada. Private label sales in Canada remained relatively static overall for a typical basket of grocery items, with discount store gains offsetting conventional format losses. 4 Copyright 2011 The Nielsen Company.
5 Department Patterns While the store brand dollar share varied by department, private label results only trumped the national brand sales rate in a single area: the grocery department. Store brands accounted for roughly one-third of total deli and produce department sales for the year ending August 2011 and more than one-quarter of bakery, meat and seafood department results. Grocery was the only other department where private label dollar share exceeded the 18.2 percent total CPG average. National brands achieved a higher dollar sales growth rate on an annual basis than private label offerings in the non-grocery and health and beauty departments [four percent], the deli and produce departments [three percent], the bakery department and aggregate all-department total [one percent]. Meat and seafood department national and store brand sales increases stood at parity. In the grocery department alone, private label dollar sales increases outpaced the national brand rate by one percent. Those results flipped at the sub-category level for certain sectors such as confectionery, where the private label dollar share bettered national brand performance by a sweet 12 percent margin. Oral hygiene private label products brushed off national brands with eight percent greater share growth. Store brand cosmetics and snack foods attained six percent greater share growth than competitive national brands, followed by baked desserts at four percent, baking needs and desserts at three percent each. Poor private label share performers reversing that trend include the baby care department at 13 percent below the national brand share, household products with a 12 percent differential, hair care at nine percent below, shaving and over-the-counter products at a negative four percent, followed by home meal replacements, condiments/ sauces and paper products at minus three percent each. Copyright 2011 The Nielsen Company. 5
6 Basket Case Canadian shoppers logged total shopping trips per buyer last year, purchasing private label goods on 41 percent of those trips. The average basket cost $34.87, and when the shopping cart included a private label product, those items accounted for more than 35 percent of the total register ring. Typically, shoppers picked up 9.1 items and when the basket included private label, roughly 43 percent of those items were store brand goods. Based on household penetration and buying rates, the top 10 private label departments in Canada were: refrigerated and dairy [$134 per household per year], frozen food [$121], prepared food [$58], condiments/sauces [$45], bakery [$56], snacks [$55], UPC-coded produce [$49], beverages [$57], paper products [$32] and baking [$29]. The relatively low penetration and buying rates associated with image products like hair care and cosmetics indicate reluctance among shoppers to switch brands when it comes to personal appearance. Private label isn t just for very young, very large or very frugal families anymore. There has been a marked uptick in the number of one to two person households, those with a head of household aged years [think empty nester Baby Boomers] and households with incomes between $70,000 and $99,000 per year who all purchase more private label goods than the average family. 6 Copyright 2011 The Nielsen Company.
7 Super Segmentation Nielsen created a private label usage segmentation that placed Canadian private label consumers into one of five segments, each comprising 20 percent of the store brand universe: super heavy buyers, heavy buyers, medium buyers, low buyers and super low buyers. The super heavy [41 percent] and heavy buyer [25 percent] contingents together account for two-thirds of total private label sales on a dollar basis. The super heavy segment private label sale of $1,738 per buyer per year is more than double the average store brand buyer spend of $833. Heavy buyers purchase $1,001 worth of private label goods annually, 20 percent more than the average shopper. Both the super heavy shopping pattern of 99 private label buying trips and the heavy private label segment s 81 trips represent more than the all-shopper average of 68 private label buying excursions per year. Regardless of their private label consumer segment or the category purchased, consumers exhibit very similar deal behaviour, with the number of products purchased on promotion comprising approximately 25 percent of total products purchased. Copyright 2011 The Nielsen Company. 7
8 A Positive Attitude Private label products have earned the respect of shoppers thanks to improvements in product quality and merchandising. A recent Nielsen survey determined that store brands deliver on their value proposition, with 84 percent of consumers agreeing that private label products demonstrated mainstream appeal and, delivered good value [69 percent], and 39 percent were willing to pay more for [their] favourite private label product. Quality concerns have melted away as well, with three-quarters of shoppers citing private label products as a good alternative to national brands, two-thirds stating that store brands were of equal quality to national brands and more than 40 percent believing that some [private label products had] better quality than national brands. Key Influencers Different factors influence the private label purchase decision, and the relative importance of those factors changes depending on the department. The top five purchase influencers include price, trusted/previous experience, product label, family/friend recommendation and in-store display. Price ranks paramount as an influencer across the board, most particularly in the household goods department, and becomes least important when purchasing an over-the-counter [OTC] product. Trusted/previous experience matters most for food shopping decisions and least for OTC items. Product labels, family/friend recommendations and in-store displays each represent a relatively insignificant factor in purchase decisions, influencing fewer than five percent of decisions. One outlier worthy of note is the importance of a pharmacist recommendation to Canadian OTC purchases [16 percent on average], especially in Quebec [26 percent]. A pharmacist recommendation ranked as high as seven times more important than that of a physician in making an OTC decision. Manufacturer Strategies To remain competitive against private label offerings, manufacturers should embrace differentiation strategies, leading the way with product innovation, attractive packaging, convenient new forms and desirable special ingredients that appeal to the upscale store brand buyer. Perhaps the one arena where manufacturers enjoy a distinct advantage is marketing. Deep brand management experience, comparatively large budgets and campaigns deploying a more diverse array of promotional vehicles help national brands to tell their story and keep buyers loyal. Engaging consumers at multiple contact points, including social media, helps legitimize the brand tax of higher prices. Pricing remains a challenge and an issue that requires constant monitoring to maintain an acceptable gap between private label and national brands. On a cautionary note, the recent spate of deep discounts and longer promotional periods may be educating an entire generation of consumers to hold out for a deal before purchasing an established brand. 8 Copyright 2011 The Nielsen Company.
9 Retailer Insights Private label offerings have morphed into more than the low cost option. They now compete with national brands at multiple quality levels and price points. Retailers need to determine how to build store equity based on private label offerings and how to differentiate their banner via private label positioning. One advantage retailers enjoy with respect to marketing is that they control in-store channels and media where messaging often has the highest impact on purchase decisions. Many predict that mobile marketing is the wave of the future, delivering immediate, on-site, content rich information along with discounts and special offers. As Baby Boomers age in to private label, savvy marketers will re-examine their product lines, adjusting to mature tastes, physical limitations, smaller households and larger wallets. Conclusion Now that quality and assortment have achieved parity with national brands, private label products enjoy a 30 percent average price advantage over national brands. But the price differential is starting to narrow as manufacturers implement aggressive promotional strategies and retailers like Walmart and Loblaws respond with their own premium tier lines. Marketing holds the key for both manufacturer and retailer success in staging, or staving off, successful private label campaigns. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2011 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks Copyright of their respective 2011 The companies. Nielsen Company. 11/4200 9
NEXT WINNING AT THE SHELF: DRIVING NEW VALUE THROUGH OPTIMAL ASSORTMENT WHAT S BY STUART TAYLOR AND PHIL TEDESCO
WHAT S NEXT WINNING AT THE SHELF: DRIVING NEW VALUE THROUGH OPTIMAL ASSORTMENT BY STUART TAYLOR AND PHIL TEDESCO The shelf is perhaps the most important link in the value chain from manufacturer to retailer
More informationCanada s Organic Market National Highlights, 2013
Canada s Organic Market National Highlights, 2013 IN LATE 2012, THE CANADA ORGANIC TRADE ASSOCIATION LAUNCHED THE ORGANIC MARKET RESEARCH PROGRAM, THE MOST COMPREHENSIVE STUDY OF CANADA S ORGANIC MARKETPLACE
More informationMasterIndex Report: Grocery Shopping Experience
2008 MasterIndex Report: Checking Out the Canadian Grocery Shopping Experience 2008 MasterIndex Report: Checking Out the Canadian Grocery Shopping Experience [ 1 ] 2008 MasterIndex Report Grocery shopping
More informationIn-Store Merchandising Innovation
In-Store Merchandising Innovation Table Stakes or Differentiators? June 12, 2013 1 Overview Today s webinar highlights merchandising insights and opportunity areas identified as a component of Food Retailing
More informationCanada s Organic Market National Highlights, 2013
Canada s Organic Market National Highlights, 2013 IN LATE 2012, THE CANADA ORGANIC TRADE ASSOCIATION LAUNCHED THE ORGANIC MARKET RESEARCH PROGRAM, THE MOST COMPREHENSIVE STUDY OF CANADA S ORGANIC MARKETPLACE
More informationThe Trend Behind the Spend:
The Trend Behind the Spend: A Study of Trade Promotion and Merchandising Spending in the Consumer Packaged Goods (CPG) Industry The Trend Behind the Spend reveals insights into today s CPG trade promotion
More informationCold Facts About Frozen Foods
Cold Facts About Frozen Foods HOT TOPIC REPORT October 2012 Update ver since Clarence Birdseye first developed a process to freeze and preserve food nutrients and flavor in 1944, the frozen food industry
More informationNielsen Featured Insights
Nielsen Featured Insights Delivering consumer clarity Decoding Investment Attitudes of the Online Indian Consumer By Subhash Chandra, Director, Client Solutions Finance n n n Online Indian customers well
More informationTHE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET
THE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET Copyright 2014 The Nielsen Company 1 CONTENTS EXECUTIVE SUMMARY... 03 WESTERN EUROPE S ONLINE GROCERY LANDSCAPE... 05 A NEW BATTLEFIELD...10
More informationThe National Organic Market
The National Organic Market Growth, Trends & Opportunities, 2013 November 2013 by Shauna MacKinnon Canada Organic Trade Association Research supported by: The Canadian Organic Market: Growth, Trends &
More informationUSA & CANADA WILD BIRD FEEDING INDUSTRY BENCHMARK RESEARCH 2013
WILD BIRD FEEDING INDUSTRY RESEARCH FOUNDATION USA & CANADA WILD BIRD FEEDING INDUSTRY BENCHMARK RESEARCH By Ask Your Target Market - AYTM.com 1 PAST RESEARCH RESEARCH METHODOLOGY AND KNOWN FACTS WILD
More informationINDUSTRY METRICS. Members of the food supply chain have. Eye on Economics: Do the Math. Private labels add up ROBERTA COOK, PH.D. Sharing Information
BY ROBERTA COOK, PH.D. Eye on Economics: Private labels add up Members of the food supply chain have competed in one of the toughest economic downturns in decades. Restaurants lost sales as did many fast
More information2015 8 TH ANNUAL GLOBAL SHOPPER STUDY. June 2015
2015 8 TH ANNUAL GLOBAL SHOPPER STUDY June 2015 2015 Global Shopper Study One of the most important insights from the 2015 Shopper s Study is that in the world of channel convergence, shoppers are demanding
More informationEVERY BREAKTHROUGH PRODUCT NEEDS AN AUDIENCE
EVERY BREAKTHROUGH PRODUCT NEEDS AN AUDIENCE FIND YOURS IN ALL CORNERS OF THE WORLD JANUARY 2013 Copyright 2013 The Nielsen Company 1 NEW PRODUCT PURCHASE INTENTIONS AROUND THE WORLD New products are a
More informationINVESTING FOR A BETTER LIFE
FEATURED INSIGHTS DELIVERING CONSUMER CLARITY INVESTING FOR A BETTER LIFE A LIFE INSURANCE LANDSCAPE STUDY IN INDIA BY: SUBHASH CHANDRA, EXECUTIVE DIRECTOR, NIELSEN INTENTION TO INVEST IN LIFE INSURANCE
More informationInternet PIN Debit: Aligning the Needs of Merchants, FIs and Consumers for Online Payments
Internet PIN Debit: Aligning the Needs of Merchants, FIs and Consumers for Online Payments By Javelin Strategy & Research June 2009 2009 Javelin Strategy & Research All Rights Reserved Executive Summary
More informationMSU Product Center Strategic Marketing Institute. The Market for Orange Juice Challenges and Opportunities. Getachew Abate
MSU Product Center Strategic Marketing Institute Working Paper 2-102605 The Market for Orange Juice Challenges and Opportunities Getachew Abate MSU Product Center For Agriculture and Natural Resources
More informationHOT TOPIC REPORT November 2012
Key Factors Influencing Trade Promotion Effectiveness The Birth of an Industry Phenomenon On August 15, 1971, a spontaneous economic decision was made that would have a 44-year impact on the consumer products
More informationRetailers Keeping. Fresh Foods Not Spoiled
Why Retailers are Keeping it Fresh Fresh Foods Not Spoiled by Inflationary Heat March 2013 Copyright 2013 The Nielsen Company 1 FRESH FOODS COMPRISe 30-60% OF TOTAL GROCERY SPENDING FRESH FOODS: Contribute
More informationConfectionery Online. What You ll Gain from this Report ONLINE SHOPPER INTELLIGENCE - UK
ONLINE SHOPPER INTELLIGENCE - UK Confectionery Online What You ll Gain from this Report This report focuses on the online confectionery shopping market in the UK, looking at data from February to July
More informationDads Buy Diapers, Too:
: UNDERSTANDING THE NEW MALE HOUSEHOLD SHOPPER July 2011 WHITE PAPER CHANGING GENDER ROLES Men are undertaking an unprecedented level of responsibility in managing their households. According to new statistics
More informationTrust in Advertising and Brand Messages
Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still
More informationThe. imperative. New insights on consumer expectations October 2015. Copyright 2015 The Nielsen Company
The sustainability imperative New insights on consumer expectations October 2015 Copyright 2015 The Nielsen Company 1 CONSUMER Brands that demonstrate commitment to sustainability outperform those that
More informationHelping Shoppers Overcome the Barriers to Choosing Healthful Foods
Helping Shoppers Overcome the Barriers to Choosing Healthful Foods Table of Contents Introduction...3 Are We Meeting Shopper Needs?...4 Providing Guidance in the Store...6 Eating Healthy or Not?...7 Minding
More informationThe Asian media landscape is turning digital
The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise
More informationExecutive Cover Memo. The Allround brand is in a favorable position, but the cold medicine is also becoming a
Executive Cover Memo The Allround brand is in a favorable position, but the cold medicine is also becoming a cash cow. I believe that Allround needs to increase its unit sales with both grocery stores
More informationThe evolution of TPM: Genpact rethinks its approach
Brochure Generating TRADE PROMOTION Impact The evolution of TPM: Genpact rethinks its approach In the past five years, the typical consumer products manufacturer has started three trade promotion projects
More informationPaid Social Media Advertising. Industry update and best practices 2013
Paid Social Media Advertising Industry update and best practices 2013 Methodology A survey commissioned by Vizu, a Nielsen company, of more than 500 U.S. digital marketing and media professionals was conducted
More informationThe State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save
The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save February 2016 KEY FINDINGS This study of 10,843 consumers uncovered four key findings around how shoppers use coupons for
More informationMonitoring the Online Marketplace
Market Track s Actionable Insights Monitoring the Online Marketplace Developing a plan to stay on top of fluctuations in products and pricing online Key Questions Do you know how your products are priced
More informationDIGITAL TERMS GLOSSARY 2013
DIGITAL TERMS GLOSSARY 2013 ACTIVE DIGITAL MEDIA UNIVERSE People who are 2+ and used an Internet enabled computer within the time period. ACTIVE REACH (%) The percentage of all active 2+ unique persons
More informationAugust 2012. Factors that impact how we grocery shop worldwide
August 2012 Factors that impact how we grocery shop worldwide Factors impacting grocery shopping worldwide 85% of consumers worldwide say rising food prices are impacting product choice The influence of
More informationConsumers Tell All. Part 1: Online Shopping Frequency
Consumers Tell All Part 1: Online Shopping Frequency Online Shopping Frequency Overview 3 Methodology 4 Shopping Frequency All Online Shoppers 5 Shopping Frequency by Gender 6 Shopping Frequency by Age
More information1111111 Anthem Marketing Solutions 549 W. Randolph, Suite 700, Chicago IL, 60661 312.441.0382 www.anthemedge.com
Executive Summary Anthem Marketing Solutions has completed its seventh semiannual market basket analysis of in-store and online pricing trends for a commonly purchased bundle of consumer products. Consistent
More informationFOOD MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS
CAREER CLUSTER Marketing CAREER PATHWAY Marketing Management INSTRUCTIONAL AREA Product/Service Management FMS-15 FOOD MARKETING SERIES EVENT PARTICIPANT INSTRUCTIONS PROCEDURES 1. The event will be presented
More informationMobile Youth Around the World
Mobile Youth Around the World December 2010 Overview From texting to video to social networking, mobile phones are taking an ever-expanding role in our daily lives. And young people around the world are
More informationHYPERMARKET OF TOMORROW J. DUBOC. Executive Managing Director, Hypermarkets
THE GEANT CASINO HYPERMARKET OF TOMORROW J. DUBOC Executive Managing Director, Hypermarkets OVERVIEW Vision Challenges Concept-based differentiation Operating excellence Improving margins Performance of
More informationWhat s ahead for online grocery?
What s ahead for online grocery? Growth forecast and implications October 2014 By Steve Bishop Co- founder and Managing Director, Brick Meets Click Brick Meets Click helps organizations understand, plan
More informationTHE ART OF EFFECTIVE ADVERTISING
FEATURED INSIGHTS DELIVERING CONSUMER CLARITY THE ART OF EFFECTIVE ADVERTISING THE 3-C FRAMEWORK OF CONTENT, CONTEXT AND CONSUMER Only one out of five advertising campaigns on television turn out efficient
More informationHow America Shops and Spends 2014
NEWSPAPER ASSOCIATION OF AMERICA How America Shops and Spends 2014 Consumers, Advertising & Media Newspaper Association of America www.naa.org 1 Table of Contents 1. Executive Briefing 3 2. Advertising,
More informationCollaborative CRM Workshop. 02 Partner Alignment & Project Objectives
Collaborative CRM Workshop 02 Partner Alignment & Project Objectives 1 Collaborative CRM 2005 02 Partner Alignment & Project Objectives Copyright ECR Europe 2005. All rights reserved. Version 7.0 June
More informationONLINE INSIGHTS. Mobile Devices and Marketing. A Look at User Preferences and Behaviors for Advertiser Opportunities. August 2014
A Look at User Preferences and Behaviors for Advertiser Opportunities August 2014 Copyright 2014 Burst Media LLC A Look at User Preferences and Behaviors for Advertiser Opportunities Fifty-one percent
More informationA Nielsen Report Global Trust in Advertising and Brand Messages. April 2012
A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN EARNED ADVERTISING GROWS IN IMPORTANCE Earned media sources remain most credible Trust in traditional paid advertising
More informationJune 17, 2015. The Future of Food Retailing
June 17, 2015 The Future of Food Retailing Moderator Brian Todd Hosts Jim Hertel & Craig Rosenblum Agenda Trends Macro Industry Digital Omni-Channel Promotion Shopping Fulfillment ecommerce and Digital
More informationIS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009
IS YOUR MARKETING INVESTMENT DELIVERING EXPECTED RETURNS? October 2009 Is your marketing investment delivering expected returns? Just ask Nielsen by Chang Park, Executive Director, Nielsen Analytic Consulting,
More informationBeyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building
Beyond Clicks and Impressions: Examining the Relationship Between Online Advertising and Brand Building Executive Summary Advertisers increasingly think of online as a place to build their brands, but
More informationNCR LOYALTY PRO. For more information visit ncr.com
NCR LOYALTY PRO For more information visit ncr.com NCR Loyalty Pro: fulfilling any marketing whim and want The food, drug, and mass merchandise segment is characterized by fierce competition, with customers
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES Away-from-home Tissue and Hygiene in Thailand - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Table 1 Away-From-Home
More informationCreative Innovation - The Impact of Collaboration on Product Performance
AN UNCOMMON SENSE OF THE CONSUMER HOW COLLABORATION DRIVES INNOVATION SUCCESS A BENCHMARK STUDY ON COLLABORATIVE IDEATION AND ITS IMPACT ON INNOVATION PERFORMANCE MARCH 2015 CONTENTS 03. INTRODUCTION 12.
More informationCARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING
DIGITAL FACTS AUTOMOBILES CARS ARE THE TOP DRIVER OF INTERNET ADVERTISING CARS ARE STRONG IN MOBILE DISPLAY ADVERTISING ONE IN EVERY TEN INTERNET USERS VISITS AUTO MANUFACTURER SITES NINE OUT OF TEN USERS
More informationAdvertising Effectiveness:
Advertising Effectiveness: Understanding the Value of a Social Media Impression APRIL 2010 INSIDE: How social networking and consumer engagement have changed how brand marketing works An approach for understanding
More informationPERFORMANCE MATTERS CONSUMER INSIGHTS FROM THE UNITED KINGDOM
PERFORMANCE MATTERS CONSUMER INSIGHTS FROM THE UNITED KINGDOM In the new hyperconnected world, we no longer go online, we are online. The ubiquity of mobile devices, the increase in WiFi availability and
More information2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by:
2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK *Survey fielded by: EXECUTIVE SUMMARY Over the past several years, digital media has continued to develop as a branding medium, growing beyond its roots as a
More informationProduct-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success
Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success As the education market matures, companies seeking to sell to ever-moresavvy product and service buyers are
More informationMaking Leaders Successful Every Day
January 23, 2012 Understanding Customer Service Satisfaction To Inform Your 2012 ebusiness Strategy by Diane Clarkson for ebusiness & Channel Strategy Professionals Making Leaders Successful Every Day
More informationAccenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty
Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate
More informationThe Power of Private Brands. Kit Vale Global Director March 19, 2014
The Power of Private Brands 1 Kit Vale Global Director March 19, 2014 2 3 Europe Outpaces the US in PB Share (all Categories) Private Brand Value Share by Country - CY 2013 Global Growth of Private Brands
More informationPointofview. The Modern Day Food Gatherer. Colin Ho and Junmeng Chen
Pointofview The Modern Day Food Gatherer Colin Ho and Junmeng Chen Connecting What s Now to What s Next While we generally gravitate towards what is simple and efficient, there is mounting evidence that
More informationLoyalty Marketing Solutions
Loyalty Marketing Solutions WHITE PAPER Advanced Techniques in Loyalty Marketing As the basic principles of loyalty marketing have gained wide adoption across the grocery and drug store industry, retailers
More informationAccenture 2010 Global Consumer Research executive summary
Accenture Global Consumer Research executive summary Introduction Accenture annually surveys consumers across geographies and industries about their experiences and behaviors. The Accenture Global Consumer
More informationTIBCO Industry Analytics: Consumer Packaged Goods and Retail Solutions
TIBCO Industry Analytics: Consumer Packaged Goods and Retail Solutions TIBCO s robust, standardsbased infrastructure technologies are used by successful retailers around the world, including five of the
More informationUsing Advertising to Engage the Price Sensitive Consumer
Using Advertising to Engage the Price Sensitive Consumer The level of a consumer s sensitivity to price has a significant impact on how they respond to advertising online and in traditional media. As more
More informationBest practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
More informationAn Oracle White Paper April 2011. Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers
An Oracle White Paper April 2011 Mobile Trends: Consumer Views of Mobile Shopping and Mobile Service Providers Introduction Mobile commerce, in all its forms, is growing exponentially. U.S. consumers of
More information= =The video will take place in a Buy & Save store and will be narrated by an actor playing a Buy & Save manager.= =
Nash Finch Companies Buy & Save Video Script = =The video will take place in a Buy & Save store and will be narrated by an actor playing a Buy & Save manager.= = Welcome to my store it may look a little
More informationThe best of both worlds: marketing mix models. By NEIL CANTER, ROSS LINK, AND SCOTT MCKINLEY
WHAT S NEXT The best of both worlds: integrating online data into marketing mix models By NEIL CANTER, ROSS LINK, AND SCOTT MCKINLEY VOLUME 2, NO. 1 Marketing mix modeling has never been more valuable
More informationThink Smaller for. How to thrive in the new retail landscape. June 2016. Copyright 2016 The Nielsen Company
Think Smaller for Big Growth How to thrive in the new retail landscape June 2016 Copyright 2016 The Nielsen Company 1 Retail evolution: Why marketing to the middle doesn t work anymore Around the world
More information2012 Executive Summary
The International Food Information Council Foundation s 2012 Food & Health Survey takes an extensive look at what Americans are doing regarding their eating and health habits and food safety practices.
More informationBaked Products in South Africa
Feedback Baked Products in South Africa Food 2012 Baked Products Product Definitions Products Bread Rolls Speciality Breads Baked Confectionery Definitions This category is divided into white bread, brown
More informationThe Retail Customer Experience Which elements of the shopping experience matter most?
The Retail Customer Experience Which elements of the shopping experience matter most? September 2015 When it comes to shopping behavior, price is always a key motivator. However, to sustain a customer
More informationJuly 2012 Decoding Global Investment Attitudes
July 2012 Decoding Global Investment Attitudes Investment decisions and matters of personal wealth vary by gender, age and geographic region Globally, men are 36% more active than women with investments
More informationNew Challenges and Opportunities in Food Marketing to Children and Youth The Retail Perspective
New Challenges and Opportunities in Food Marketing to Children and Youth The Retail Perspective Cathy Polley, RPh Vice President, Health & Wellness Executive Director, FMI Foundation Food Marketing Institute
More informationTapping the $7.5 Trillion Mass Affluent Market MARKETING SERVICES
Tapping the $7.5 Trillion Mass Affluent Market MARKETING SERVICES Mass Affluents are growing in their importance to financial institutions. They ve spent a lifetime working to build successful careers.
More informationDriving shopper engagement through digital technology
Driving shopper engagement through digital technology Third annual study of the impact of digital technology on the retail landscape. June 2015 The habits of many retail shoppers are changing. Some key
More informationPOPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY. Executive Summary Report An official POPAI publication
POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY Executive Summary Report An official POPAI publication A letter from POPAI Dear POPAI Members, For more than 65 years, POPAI has emphasized the importance
More informationWebinar Series. 1 st Annual BABY PRODUCTS US MARKET STUDY
Webinar Series 1 st Annual BABY PRODUCTS US MARKET STUDY March 30 th, 2016 METHODOLOGY Consumer Survey fielded by Toluna to 2,000 Adults 18-75 in March 2016 Areas of Questioning: Product Types purchased
More informationGETTING SMART ABOUT TODAYS MOBILE SAVVY SHOPPERS
GETTING SMART ABOUT TODAYS MOBILE SAVVY SHOPPERS What Really Matters in a Mobile Shopping Application 2014 Catalina About This Study Engaging today s smartphone-empowered shoppers to build loyalty and
More informationRESEARCH APRIL 2014. Health & Life Sciences. AUTHORS Graegar Smith Principal. Chris Bernene Partner
Health & Life Sciences RESEARCH APRIL 2014 ARE CONSUMERS READY FOR RETAIL HEALTHCARE? A new Oliver Wyman survey finds strong interest, little familiarity, and complex preferences. The verdict for retailers,
More informationTODAY S PRIMARY SHOPPER
TODAY S PRIMARY SHOPPER Society may be radically changing but women still dominate the marketplace Based on an exclusive survey of shopping attitudes by GfK Custom Research North America for PLMA Private
More informationSTATE OF THE MEDIA: CONSUMER USAGE REPORT
STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages
More informationTHE STATE OF PRIVATE LABEL AROUND THE WORLD WHERE IT S GROWING, WHERE IT S NOT, AND WHAT THE FUTURE HOLDS NOVEMBER 2014
THE STATE OF PRIVATE LABEL AROUND THE WORLD WHERE IT S GROWING, WHERE IT S NOT, AND WHAT THE FUTURE HOLDS NOVEMBER 2014 Copyright 2014 The Nielsen Company 1 CONTENTS INTRODUCTION / SURVEY METHODOLOGY...4
More informationTrier 5. Segmentation and positioning
Trier 5 Segmentation and positioning Previewing concepts (1) Define the steps in designing a customerdriven marketing strategy: market segmentation, market targeting, differentiation, and positioning (STP)
More informationTHE MULTICHANNEL MOVEMENT HOW THE RISE OF MULTICHANNEL GROCERY SHOPPING IS CHANGING THE WAY CONSUMERS BUY
THE MULTICHANNEL MOVEMENT HOW THE RISE OF MULTICHANNEL GROCERY SHOPPING IS CHANGING THE WAY CONSUMERS BUY Julian Highley, Jason Nathan, Akshay Nigam, Kamal Verma THE MULTICHANNEL MOVEMENT Online and multichannel
More information2012 Vermont Household Health Insurance Survey: Comprehensive Report
Vermont Department of Financial Regulation Insurance Division 2012 Vermont Household Health Insurance Survey: Comprehensive Report Brian Robertson, Ph.D. Jason Maurice, Ph.D. Table of Contents Page I.
More informationLancôme. Jill Rose Lauren Ruegemer
Lancôme Jill Rose Lauren Ruegemer Solution We suggest: Lancôme follow a differentiated market coverage strategy by introducing Lancôme Hyp. Lancôme change consumers perceptions and preferences for higher
More informationBest of the Best Benchmark. Adobe Digital Index APAC 2015
Best of the Best Benchmark Adobe Digital Index APAC 2015 ADOBE DIGITAL INDEX Best of the Best Benchmark (APAC) This report covers the performance of companies in Asia Pacific region, including Japan (APAC).
More informationLesson 5: Advertising and Marketing Strategy Influences on Food Purchases
Lesson 5: Advertising and Marketing Strategy Influences on Food Purchases Introduction In this lesson students investigate the diverse and complex advertising and marketing strategies that the food industry
More informationDesigning a promotional strategy that works for apparel retailers
Designing a promotional strategy that works for apparel retailers Francesco Fiorese Kristen St. Martin-Lipton Michelle Verwest June 2014 www.simon-kucher.com Consumers purchase behavior for fashion and
More informationThe OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV
The OMVC Mobile TV Study: Live, Local Programming Will Drive Demand For Mobile TV INTRODUCTION U.S. mobile consumers appear ready to embrace live mobile TV, with nearly half saying that watching live digital
More informationSix Secrets to Simply Sell More Wine. Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show
Six Secrets to Simply Sell More Wine Texas Wine & Grape Growers Association 2013 Annual Conference & Trade Show Case Study: WHY SELL MORE WINE? Facts Winery X was selling 3,000 cases per year, virtually
More informationSPECIALTY FOODS MARKETING WHAT S IT ALL ABOUT?
SPECIALTY FOODS MARKETING WHAT S IT ALL ABOUT? Shermain Hardesty, UC Davis Ag Economics & UC Small Farm Program Specialty Crop Block Grant Program MARKETING IS ALL ABOUT. Market research & planning Target
More informationMicromarketing to Microbusiness Owners Experian hits the target
Micromarketing to Microbusiness Owners Experian hits the target Bring your customers into sharper focus An Experian white paper Small businesses represent more than 50 percent of the nation s gross domestic
More informationExpanding the Conversation Leveraging Social Media for Brand Interaction. April 2013. Copyright 2013
Expanding the Conversation Leveraging Social Media for Brand Interaction April 2013 Copyright 2013 Overview Turn on the television or open up your local newspaper. Chances are you will see brands highlighting
More informationCollaborative CRM Workshop. 03 Segmentation and Scorecard
Collaborative CRM Workshop 03 Segmentation and Scorecard 1 Collaborative CRM 2005 03 Segmentation & Scorecard Copyright ECR Europe 2005. All rights reserved. Version 7.0 June 2005 Collaborative CRM Workshop
More informationFour Generations in the Aisle: How Generational Differences Impact Grocery Shopping. HOT TOPIC REPORT July 2013
: How Generational Differences Impact Grocery Shopping Copyright 2013 Acosta. All Rights Reserved n a shopping landscape that is rapidly shifting and evolving based on technology advances, economic influences,
More informationMobility in Retail. RapidValue Solutions
Mobility in Retail Retail Industry : Changing Landscape Why Go Mobile? Increased penetration of mobile Increased need to focus on the mobile market. M-commerce growth is outpacing traditional E-commerce
More informationBest Practices: Advertising and Marketing
Market Track Best Practice Series Best Practices: Advertising and Marketing Insight into developing a plan for cadence, volume, themes and versions Before Category Managers and Merchants pick and choose
More informationApplying Customer Analytics to Promotion Decisions WHITE PAPER
Applying Customer Analytics to Promotion Decisions WHITE PAPER SAS White Paper Table of Contents INTRODUCTION... 1 MEASURING EFFECTIVENESS OF MASS PROMOTIONS.... 1 ASKING THE RIGHT QUESTIONS.... 2 GETTING
More information