THE MULTICHANNEL MOVEMENT HOW THE RISE OF MULTICHANNEL GROCERY SHOPPING IS CHANGING THE WAY CONSUMERS BUY
|
|
- Gordon O’Brien’
- 8 years ago
- Views:
Transcription
1 THE MULTICHANNEL MOVEMENT HOW THE RISE OF MULTICHANNEL GROCERY SHOPPING IS CHANGING THE WAY CONSUMERS BUY Julian Highley, Jason Nathan, Akshay Nigam, Kamal Verma
2 THE MULTICHANNEL MOVEMENT Online and multichannel shopping has become one of the most discussed retail trends of our time. Commentary around multichannel shopping in the grocery space gravitates quickly to extremes. Many have made profound and hyperbolic statements about how online will fundamentally change grocery shopping, while others are more sceptical about widespread consumer adoption of online shopping in this category. This bipolar debate isn t particularly helpful, nor are the discussions about growth rates for online shopping in other industries. The fact is, consumers are making significant changes in the way they shop for groceries across online and in-store channels and this has important implications for brands and retailers. In the grocery retail category, many brands now see one-fifth to almost half of their sales from online purchases. Growth is expected in all aspects of the market. 20% of total growth in established markets will come from online over the next 5 years. Even the most highly penetrated categories are still enjoying significant growth. The three categories with the highest share of online sales have an average annual online growth rate of 21%. This study presents the findings from a global study of consumer shopping behaviours carried out by dunnhumby. Key Findings Across all levels of market maturity, there is rapid growth in online grocery shopping. Even in established markets growth exceeds 30%. 90%+ in emerging & nascent markets Numerous Brands are now seeing 20% to 50% of sales through online. Brands that develop a winning online strategy now are set to capitalise on future growth. As multichannel shopping continues to mature in grocery, shoppers will shift from upmarket to be increasingly mainstream The impact of online shopping on a brand will translate into changes in behaviour across other channels, as the vast majority of customers will also continue to spend in physical stores. Bulky, shelf stable, frozen and predictable consumption categories particularly are set to shift online most rapidly. Shopping behaviour online and in store has fundamental differences (for example level of healthy purchasing, engagement with promotions). It is critical to understand these fundamental shifts. The path to purchase online is significantly different across and even within categories. Understanding the detail behind these differences is critical for brands & retailers who want to stay ahead of the growth curve. 7 Brands operating in categories popular with new-to-channel customers are especially well positioned to build deeper loyalty. 2
3 DEFINING ONLINE AND MULTICHANNEL SHOPPERS There are many differing definitions of a multichannel transaction and shopper. For clarity, we define this as: Transactions and shoppers who buy in either, or both, physical and digital channels. If a customer completes a transaction on a PC, through a mobile phone app, or on a tablet, this is considered an online transaction, even if the products were home delivered or picked up In the store. If the transaction was completed in the store, this is considered a physical (or in-store) sale. It doesn t matter if the customer created a shopping list online, used digital vouchers delivered through the app or any other digital method. A multichannel customer is therefore understood to be one who shops both online and in-store. 3
4 MARKETS AT ALL LEVELS OF MATURITY ARE EXPERIENCING DRAMATIC GROWTH Online grocery shopping is growing dramatically in all geographic markets. However, online grocery shopping doesn t have the same penetration levels in each area, so it is important to understand how growth varies by the online sales maturity of the market. The 14 countries we evaluated were classified into three groups based on their online sales penetration. Penetration and Growth Rates of Online Grocery Shopping by Market Maturity Market Category Online Sales Penetration (2014) %YoY Growth Countries classified in this category Established 4.8% 31% UK, South Korea, France Emerging 0.9% 97% Nascent 0.5% 89% China, Slovakia, Czech Republic, Poland, Ireland, USA, Japan, South Africa Thailand, Hungary, Malaysia, Turkey, Brazil, Colombia As one would expect, online grocery sales penetration is higher in the established markets and lowest in the nascent markets, but the rate of growth is phenomenally high across all market groups. Nascent markets see 0.5% of their population shop for groceries online, but this is growing at an extraordinary 89% rate. Emerging markets see 0.9% penetration, with growth at an even higher rate, 97%. Even in established markets, where penetration is as strong as 4.8%, year-over-year growth rates exceed 30%. This is outstanding growth in a highly challenging economic environment. 4
5 MARKETS AT ALL LEVELS OF MATURITY ARE EXPERIENCING DRAMATIC GROWTH There are four important facts about customer behaviour that are consistent across all markets: Very few customers shop exclusively online - most who shop online are multichannel customers The percentage of multichannel customers far exceeds their sales penetration percentage implying that the impact of an online shopping experience is larger than the sales numbers would suggest Multichannel customers are worth more to retailers across all market category levels (between 30% and 67% more than average) Multichannel customers are also more valuable to brands, (28% more than average) Percentage of Shoppers by Type and Index of Multichannel Sales Market Category In-store Only Online Only Multichannel Shoppers Multichannel Sales Index Established 83.5% 0.2% 16.3% 130 Emerging 96.8% 0.1% 3.2% 127 Nascent 97.5% 0.1% 2.4% 167 5
6 MULTICHANNEL SHOPPERS ARE FROM UPMARKET HOUSEHOLDS The multichannel customer is more likely to be an upmarket household and least likely to be categorized as less affluent in each market category. Upmarket households, those who typically buy more expensive and high end products, index at significantly higher rates in both emerging and nascent markets. In established markets where grocery shopping enters the mainstream, mid-market customers become a more established group of shoppers. Comparing Multichannel Shoppers by Household Income Levels 250 ESTABLISHED EMERGING NASCENT 217 Less Affluent Mid Market Up Market dunnhumby
7 BROADBAND INTERNET GROWTH DRIVES MULTICHANNEL SHOPPING When looking at some external factors which impact the evolution of multichannel retailing, the strongest factor is the evolution of internet, both in terms of usage penetration and speed. The urban population percentage is a strong indicator of potential success of an online grocery retail offer. Broadband internet coverage is forecast to increase rapidly in emerging and nascent markets over the next five years. This growth will bolster the near 100% year-over-year growth we are seeing in these markets today. Influence of Internet Users on Multichannel Shopping Market Category % Urban Population Internet Users (%) Broadband Users (%) Average Annual Working Hours Established 81% 86% 38% 1,784 Emerging 61% 68% 17% 1,892 Nascent 70% 50% 12% 1,996 Average annual working hours is the annual hours actually worked per person in total employment according to national accounts. Source: OECD & National Statistics offices. 7
8 TOP PRODUCT CATEGORIES PURCHASED Consumers are purchasing a wide array of grocery products online. While purchases in some areas are negligible, the influence of online shopping in categories like canned foods, frozen meat and vegetables, and baby care is profound. The following chart summarizes the product categories that have a global online share in excess of 3.5%. Most Purchased Grocery Items by Multichannel Shoppers ONLINE SALES PENETRATION % Frozen Meat 16.8% 4.4% 0% 7.4% Baby Food & Care 16.4% 5.8% 1.9% 7.3% Canned Food 18.7% 4.6% 0.1% 7.2% Frozen Vegetables 13.4% 4.7% 0% 6.2% Tobacco 14.4% 2.9% 0% 6.2% Morning Goods (e.g. Bagels, Croissant, Danish Pasties) 11.9% 3.9% 0% 5.2% Tea & Coffee 12.9% 3.3% 1.5% 5.2% Cabinet Provisions 8.6% 3.6% 1.5% 5.2% Vegetables 8.5% 3.8% 0% 5.1% Ready to Eat 6.1% 1.4% 0% 4.9% Breakfast Cereals 14.1% 5.0% 1.5% 4.9% Eating Aids 11.1% 3.5% 0% 4.8% Household Cleaning 10.3% 4.5% 2.7% 4.7% Meat, Fish & Poultry 8.1% 2.9% 0% 4.0% Eggs 5.2% 0% 0% 4.5% Frozen Fish 13.6% 6.1% 0.9% 4.3% Noodles, Pasta & Rice 7.24% 4.7% 1.7% 4.3% Toiletries 10.37% 2.9% 0% 4.1% Biscuits 8.8% 3.7% 1.0% 3.8% Baking Needs 8.8% 2.9% 0.2% 3.7% Soft Drinks 10.8% 3.6% 2.1% 3.6% Frozen Food 10.3% 3.3% 1.1% 3.5% 8
9 TOP PRODUCT CATEGORIES PURCHASED Fresh produce trails frozen in all instances, and is a relatively under developed, even in the most established markets. This supports the abundance of qualitative data that suggests that customers want to see, touch and smell fresh produce. A number of consistent features stand out among items in the store that already have a healthy online presence or are growing strongly to achieve one. Bulky, homogenous, shelf stable or frozen categories consistently perform well online across all markets. Entry Level Categories for New Online Shoppers BABY MILK WATER SPIRITS CIDER CHAMPAGNE & SPARKLING WINE FROZEN DIETARY NEEDS There are clearly categories that serve as entry points for customers starting to buy groceries online. The most significant is also one of the most joyful life events; having a baby. Time (and sleep) starved parents are drawn to the convenience of being able to shop literally any time they wish, without leaving the family home. Baby food and care products appear in the top three categories across all online development stages. We also see that baby categories are gateway categories for new online shoppers. BABY FOOD FROZEN PIZZA LAGER NAPPIES WHITE WINE FROZEN VEGETABLES SNACK MEALS FREE FROM RANGE Looking at the categories where new online shoppers over-index compared to established online shoppers, three key themes emerge: Baby categories such as milk, food and nappies are all of significance for the new online shopper Alcoholic drinks of pretty much any description are gateway items (bulky & heavy) Frozen / convenience products are of substantial importance RED WINE 112 There are some categories where having a well-defined online strategy with a clear understanding of shopper purchasing dynamics is key. This includes soft drinks; tobacco; household; frozen meat, fish and vegetables; canned food; breakfast cereals; and baby food & care. Given the importance that having young children has on the decision to start using the online channel, we would suggest any brand that has a bias towards young families should consider developing their multichannel strategy. 1. New online shoppers were classified as those customers that had bought at least 3 times in the previous 52 weeks. Established online shoppers bought in both 52 week periods (analysis for the UK only) 9
10 THE WAY PEOPLE SHOP FUNDAMENTALLY CHANGES ONLINE Brands are accustomed to traditional laws of merchandising to maximise the likelihood of selling their products in the physical environment - eye level product placement, end of aisle support for promotions, etc. With the lack of an in-store stimulus online, consumers shopping for groceries in this channel have fundamentally altered the way they purchase items. Without the same visual stimulus and temptations, online shopping purchases are significantly healthier than instore shopping trips 2. This change in purchase behaviour is clear when you look at the path a customer takes to select a product and place it in his or her basket. 53% of purchases are of products that have been bought previously. This great news if you are one of their chosen brands, but a difficult challenge for brands trying to break into the consideration set. How Consumers Make Grocery Product Selections Online PERCENTAGE OF PURCHASES FAVOURITES SEARCH DEPARTMENT 11% SPECIAL OFFERS 6% 31% 53% Only 6% of purchases are the result of shoppers visiting the special offers area of the site. 2 Online shopping trips using the FSA (Ofcom) product scoring criteria are 42% healthier than the average shopping basket. dunnhumby
11 THE ONLINE PATH TO PURCHASE VARIES WITHIN PRODUCT CATEGORIES While the reliance on favourites is the predominant method that shoppers use to place items in their basket, we see a very high degree of product variety, not only across categories, but within categories. It is critically important to understand how customers purchase within the category they operate in, and how the path to purchase between their products and those of their competitors differ. If the predominant purchase path within a category is consistently search, (i.e. low variability) then it becomes vital for marketers to understand what search terms result in their products being purchased. If there is high variability across search, favourites and department then there is a much more complex path to purchase in the category. In this case, marketers need to know about all three purchase paths and what is driving the variability to ensure they can maximise the uptake of their product in customers baskets The chart below illustrates the variability of the ways consumers add products to their basket - favourites, department and search. The closer the spike is to the outer circle, the greater the variability of that method. Conversely, the closer the spike is to the centre, the less variability is seen in adding products to baskets. Comparing the Variability of Purchases in Popular Product Categories SPIKES FARTHEST FROM THE CENTER REPRESENT HIGH LEVELS OF VARIABILITY SPIRITS & LIQUEURS BAKERY PRODUCTS TOBACCO KIOSKS BEER & CIDER TABLE WINES CAKES CEREALS AND SPREADS SNACKS CLOTHING AND FOOTWEAR PROVISIONS COOKING AND EATING AIDS POULTRY DESSERTS PLANTS AND FLOWERS DRINKS AND BEVERAGES PET PRODUCTS OTHER NON FOOD GROCERY FRESH FRUIT/VEG/SALAD FROZEN FOODS & ICE CREAM OTHER B W & S MEAT MAIN MEALS INSTORE BAKERY PRODUCTS HOUSEHOLD HOUSEWARES HEALTH & BEAUTY Favourites Department Search 11
12 THE ONLINE PATH TO PURCHASE VARIES WITHIN PRODUCT CATEGORIES For example, frozen foods & ice cream has the greatest variability within favourites. Beer & cider, spirits and liqueurs have the least variability in search. Search in general sees the least amount of variability in its use. To bring this to life and underscore the importance of understanding the path to purchase, we examined two of the more pedestrian categories - drinks & beverages, and household products. Neither category has particularly high variations in the use of favourites or search. While variability in the use of department is high for household, it is low for drinks & beverages. In the this table, we detail tea products and the index of usage of favourites, search and department relative to their usage overall. While this is a category driven by search (far more than other areas of the store), instant and leaf tea do not follow this rule of thumb. These are far more likely to be added to the basket through use of favourites. Speciality teas, on the other hand, under index on the use of favourites and are far more likely to be shopped by department. Unsurprisingly, the more homogeneous the category, the less variability we see in the use of favourites, department and search Food & Beverage Products: Methods for Purchase Selection RELATIVE INDEX OF PRODUCTS BY PURCHASE SELECTION METHOD Subcategory Favourites Search Department Decaf Standard Tea Bag Fruit & Herb Tea Bags Green Tea Instant Teas Leaf Tea Rooibos Tea Specialty Tea Specialty Tea Bags Standard Tea Bags
13 THE ONLINE PATH TO PURCHASE VARIES WITHIN PRODUCT CATEGORIES Looking at the laundry category, we are again confronted with significant variability. While overall this category is driven by shopping by department, there are several areas (laundry aids, stain removers and washing powders) that are more dominated by search. Interestingly, while the use of favourites is relatively in line with shopping across the store, laundry tablets over index on the use of favourites and laundry aids significantly under index. Laundry Products: Methods for Purchase Selection RELATIVE INDEX OF PRODUCTS BY PURCHASE SELECTION METHOD Subcategory Favourites Search Department Laundry Aids Laundry Tablets Laundry Detergents Liquid Laundry Capsules Stain Removers Washing Powders Even the most consistent categories in shopper online purchasing behaviour have high levels of variability in how shoppers navigate various areas of the ecommerce site. Brands need to understand these various paths to purchase to ensure they succeed online. 13
14 ONLINE GROWTH (%) DETERMINING LEADERS AND LAGGARDS IN MULTICHANNEL SALES When we asked which brands are leading and lagging online, and if patterns exist across the categories they operate in, our initial hypothesis was that the leaders were dominated by brands within categories that have strong online growth, and that the converse is true for the laggards. We found that this is not necessarily the case. To determine brand leaders and laggards, we looked at all sizable brands (above average sales) in the UK, and the top and bottom 30 brands in online growth relative to in-store performance. A repeating pattern emerged that is best illustrated by brands within the beer, wine and spirits (BWS) category. While BWS has a relatively small online penetration globally (1.9%), in established markets it has a penetration of 6%, growing at an impressive 31% annually. Given this very strong growth rate, it is not surprising that brands in the BWS category feature strongly in the list. However, as one can see from this chart, a rising tide does not lift all ships. Some brands are sinking. 41% of the list is outperforming the category, while 44% are either posting negative online growth or their online performance is worse than instore. The brand showing the largest fall yearon-year is 50 percentage points adrift of the category growth rate. Leading and Lagging Beer, Wine and Spirit Categories Online in the UK Wine 100% Whiskey Beer Cider Other Spirits & Liqueurs 2% 12% -20% ONLINE PENETRATION (%) We see this pattern repeating itself across the brands in many product categories. Regardless of the category performance online, we see wide variance in the leading brands across tobacco, soft drinks, dairy, health & beauty and many others. The message is clear; even in high growth categories success is far from guaranteed. 14
15 CONCLUSION Online grocery is set to become increasingly important to shoppers, and the way people shop on line vs. in store is fundamentally different. It is clear that the pace of change will vary significantly across categories, and that the most popular categories online are still enjoying very healthy online growth rights with little evidence of slow down. Despite the high growth rates brands are not guaranteed success. Brands in entry categories (the first to move online in nascent and emerging markets and trigger categories in established markets) are well advised to establish their online strategy now. Key to this is to understand the path to purchase online for all the areas within the categories they operate. ABOUT THIS STUDY The dunnhumby Global Trends Unit identifies the consumer trends that will shape the future of the retail industry. It uses dunnhumby s behavioural and attitudinal data on over 700 million consumers worldwide to enable decision makers, in both manufacturers and retailers, to formulate superior forward looking strategies. METHODOLOGY To better understand the dynamics behind online grocery shopping, the online and in store behaviour of over seven million shoppers across 14 countries was analysed across South America; Western & Central Europe and Asia. We defined the online development taxonomy of Established, Emerging and Nascent using online sales penetration data by country from Planet Retail and the IGD. While there is obviously variation across countries we have summarised the themes where we saw consistency across all countries in the study (and called out some useful variations). If you would like more information regarding this study, please contact julian.highley@dunnhumby.com jason.nathan@dunnhumby.com VISIT US AT DUNNHUMBY.COM TO PUT THE CUSTOMER AT THE CENTRE OF YOUR BUSINESS DECISIONS dunnhumby
Canada s Organic Market National Highlights, 2013
Canada s Organic Market National Highlights, 2013 IN LATE 2012, THE CANADA ORGANIC TRADE ASSOCIATION LAUNCHED THE ORGANIC MARKET RESEARCH PROGRAM, THE MOST COMPREHENSIVE STUDY OF CANADA S ORGANIC MARKETPLACE
More informationBaked Products in South Africa
Feedback Baked Products in South Africa Food 2012 Baked Products Product Definitions Products Bread Rolls Speciality Breads Baked Confectionery Definitions This category is divided into white bread, brown
More informationCanada s Organic Market National Highlights, 2013
Canada s Organic Market National Highlights, 2013 IN LATE 2012, THE CANADA ORGANIC TRADE ASSOCIATION LAUNCHED THE ORGANIC MARKET RESEARCH PROGRAM, THE MOST COMPREHENSIVE STUDY OF CANADA S ORGANIC MARKETPLACE
More informationCollaborative CRM Workshop. 02 Partner Alignment & Project Objectives
Collaborative CRM Workshop 02 Partner Alignment & Project Objectives 1 Collaborative CRM 2005 02 Partner Alignment & Project Objectives Copyright ECR Europe 2005. All rights reserved. Version 7.0 June
More informationState of Mobile Commerce Growing like a weed
State of Mobile Commerce Growing like a weed Q1 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is 29% of ecommerce transactions in the US and 34% globally. By the end of 2015, mobile
More informationFoods With Healthy Supplements and Organics Have Room for Growth
Foods With Healthy Supplements and Organics Have Room for Growth Major Perception Gaps Across the Globe Towards Fortified and Organic Foods Popularity Held Back by Pricy Image, Niche Distribution and Credibility
More informationState of Mobile Commerce. Q1 2015
State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce
More informationEXPERIAN FOOTFALL: FASHION CONVERSION BENCHMARKING REPORT: 2014
EXPERIAN FOOTFALL: FASHION CONVERSION BENCHMARKING REPORT: 2014 An overall look into fashion conversion performance across different countries, sectors and categories. OVERVIEW The fashion conversion benchmark
More informationo Presentation Guide o What s On the Shelf? o Healthy Meal Planner (Side A) / Healthy Meal Planner Worksheet (Side B)
INGREDIENTS FOR A DYNAMITE PRESENTATION o Presentation Guide o What s On the Shelf? o Healthy Meal Planner (Side A) / Healthy Meal Planner Worksheet (Side B) o Smart Shopper Price Comparison o Blank paper
More informationBRIDGING THE OMNICHANNEL DIVIDE
BRIDGING THE OMNICHANNEL DIVIDE BRIDGING THE OMNICHANNEL DIVIDE While ecommerce is recognized as one of the most exciting opportunities in the Consumer Packaged Goods industry, poised to make up 5% of
More informationConfectionery Online. What You ll Gain from this Report ONLINE SHOPPER INTELLIGENCE - UK
ONLINE SHOPPER INTELLIGENCE - UK Confectionery Online What You ll Gain from this Report This report focuses on the online confectionery shopping market in the UK, looking at data from February to July
More informationLisa Byfield-Green Senior Retail Analyst, Online & Digital. 25 November 2015
Lisa Byfield-Green Senior Retail Analyst, Online & Digital 25 November 2015 Today s presentation UK channel overview Drivers of growth Future trends Winning strategies for retailers / suppliers Source:
More informationGLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures
GLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures Individual presentation from session 1: EVOLUTION OF FORECOURT CONVENIENCE STORES IN SOUTH AFRICA EVOLUTION OF FORECOURT CONVENIENCE STORES
More informationSelection and Preparation of Foods Management of the Food Budget*
Selection and Preparation of Foods Management of the Food Budget* Healthy meals on a limited budget! How can you serve healthy meals on a limited budget? It takes some time and planning, but you and your
More informationPointofview. The Modern Day Food Gatherer. Colin Ho and Junmeng Chen
Pointofview The Modern Day Food Gatherer Colin Ho and Junmeng Chen Connecting What s Now to What s Next While we generally gravitate towards what is simple and efficient, there is mounting evidence that
More informationMatt Simister - Commercial Director for Group Food Sourcing Chris Holmes - Commercial Director for Central Europe General Merchandise
Group Sourcing Matt Simister - Commercial Director for Group Food Sourcing Chris Holmes - Commercial Director for Central Europe General Merchandise June 2011 Agenda Winning locally, by applying the Group
More informationYour NEW. recycling service. household waste. and. Your new recycling guide What to recycle How to recycle Find out more inside
Your NEW household waste and recycling service Your new recycling guide What to recycle How to recycle Find out more inside Your new service We have made changes to your household waste and recycling service
More informationA GUIDE TO HELP PLAN, PURCHASE & PREPARE YOUR OWN HEALTHY FOOD. FOOD SENSE HEALTHY MEALS ON A BUDGET
A GUIDE TO HELP PLAN, PURCHASE & PREPARE YOUR OWN HEALTHY FOOD. FOOD SENSE HEALTHY MEALS ON A BUDGET You ll be surprised at how affordable, delicious & convenient your own meals can be! the Great Plate:
More informationDigital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014
Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014 Digital Commerce in Retail: Supporting a Common Mobile Customer Journey CONTENTS 1. Background
More informationGrocery Shopping Within a Budget
Grocery Shopping Within a Budget Lesson Plan Grade Level 10-12 Take Charge of Your Finances National Content Standards Family and Consumer Science Standards: 1.1.6, 2.1.1, 2.1.2, 2.1.3, 2.5.1, 2.6.1, 2.6.2,
More informationState of Mobile Commerce. Cross-device shopping starts and ends on mobile Q3 2015
State of Mobile Commerce Cross-device shopping starts and ends on mobile Q3 2015 Brazil State of Mobile Commerce Q3 Highlights Criteo s analysis of shopping data from Q3 2015 demonstrates that smartphones
More informationMILLENNIALS EXPECTATIONS VS RETAILERS PRIORITIES BRIDGING THE OMNI-CHANNEL REALITY GAP TO DRIVE GROWTH A CHASE PAYMENTECH BLUEPRINT
MILLENNIALS EXPECTATIONS VS RETAILERS PRIORITIES BRIDGING THE OMNI-CHANNEL REALITY GAP TO DRIVE GROWTH A CHASE PAYMENTECH BLUEPRINT AT A GLANCE 2015 is the Year of the socalled Millennial (18-34 year olds)
More informationSave Time and Money at the Grocery Store
Save Time and Money at the Grocery Store Plan a Grocery List Making a list helps you recall items you need and also saves you time. Organize your list according to the layout of the grocery store. For
More informationYou can eat healthy on any budget
You can eat healthy on any budget Is eating healthy food going to cost me more money? Eating healthy meals and snacks does not have to cost you more money. In fact, eating healthy can even save you money.
More informationMaking Leaders Successful Every Day
Making Leaders Successful Every Day Succeeding In Global ecommerce Forrester Research Benjamin Ensor Research Director, ebusiness & Channel Strategy March 13, 2013 For internal use only Agenda What s the
More informationGrocery Shopping Within a Budget Grade Level 10-12
1.8.2 Grocery Shopping Within a Budget Grade Level 10-12 Take Charge of Your Finances Materials provided by: Heide Mankin, Billings Senior High School, Billings, Montana Janice Denson, Twin Bridges High
More informationThe National Organic Market
The National Organic Market Growth, Trends & Opportunities, 2013 November 2013 by Shauna MacKinnon Canada Organic Trade Association Research supported by: The Canadian Organic Market: Growth, Trends &
More informationGROCERY SHOPPING (BEING A SMART CONSUMER) &
GROCERY SHOPPING (BEING A SMART CONSUMER) & Mrs. Anthony CONVENIENCE FOODS VS. SCRATCH DO YOU EAT WITH YOUR FAMILY Once a month? Once a week? 2-3 times a week? Every night? FAMILY DINNER STATISTICS The
More informationExclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results
Exclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results unveil the internal goals and external pressures driving
More informationCommBank Retail Insights. Edition 1
CommBank Retail Insights 1 Contents Welcome 3 Key insights 5 State by state view 6 Online 7 Online retail gaining momentum 8 Transaction sizes up 9 Digital natives drive growth for now 10 Brand loyalty
More informationHYPERMARKET OF TOMORROW J. DUBOC. Executive Managing Director, Hypermarkets
THE GEANT CASINO HYPERMARKET OF TOMORROW J. DUBOC Executive Managing Director, Hypermarkets OVERVIEW Vision Challenges Concept-based differentiation Operating excellence Improving margins Performance of
More informationChina. The Retail and Shopper Specialists
China The Retail and Shopper Specialists Introduction Since 2010, the ecommerce industry in China has developed tremendously. Kantar Retail s China Digital Power Study was the result of strong client interest
More informationIn-Store Merchandising Innovation
In-Store Merchandising Innovation Table Stakes or Differentiators? June 12, 2013 1 Overview Today s webinar highlights merchandising insights and opportunity areas identified as a component of Food Retailing
More informationST 2004-01 Food Definition, Issued May, 2004; Revised June, 2007 and May, 2015
Business Tax Division Sales & Use Tax P.O. Box 530 Columbus; Ohio 43216-0530 www.tax.ohio.gov ST 2004-01 Food Definition, Issued May, 2004; Revised June, 2007 and May, 2015 The purpose of this information
More informationCold Facts About Frozen Foods
Cold Facts About Frozen Foods HOT TOPIC REPORT October 2012 Update ver since Clarence Birdseye first developed a process to freeze and preserve food nutrients and flavor in 1944, the frozen food industry
More informationYour Cholesterol Lowering Guide
1 Your Cholesterol Lowering Guide Cholesterol plays a vital role in the day-to-day functioning of your body. However, too much cholesterol in the blood can affect your heart health. The good news is that
More information9 Million SKUs and counting
OMNI-CHANNEL TRACK 9 Million SKUs and counting Agenda History of Online Grocery Fulfillment Market Trends Types of Online Grocery Fulfillment Click & Collect (personal shopper) Home Delivery (from store)
More informationTHE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing
THE CHANGING RETAIL WORLD The rise and challenges of omnichannel retailing WHITEPAPER 2015 CitiXsys. All Rights Reserved. Page: 1 PREFACE The world is constantly evolving and so are the habits of people
More informationBringing Website-like Experience Inside the Stores
www.wipro.com Bringing Website-like Experience Inside the Stores Gaurav Mittal Head, CES (RCTG) - BAS Table of Contents Abstract...3 Current State of Retailers... 4 Intelligent Store Associates Increasing
More informationCustomer intimacy in the baking industry
14 Customer intimacy in the baking industry CSM, WORLDWIDE LEADING SUPPLIER OF BAKERY INGREDIENTS, HAS LAUNCHED A STRUCTURAL CHANGE TO ITS EUROPEAN ORGANIZATION. GERARD HOETMER (51), CEO OF CSM TALKED
More information2015 - THE YEAR MOBILE PHONE OVERTAKES DESKTOP/TABLET TRAFFIC
Results-Driven Dealer Marketing Results-Driven Dealer Marketing 2015 2015 - THE YEAR MOBILE PHONE OVERTAKES DESKTOP/TABLET TRAFFIC It s Redefining Dealership Marketing, Customer Acquisition & Business
More information1111111 Anthem Marketing Solutions 549 W. Randolph, Suite 700, Chicago IL, 60661 312.441.0382 www.anthemedge.com
Executive Summary Anthem Marketing Solutions has completed its seventh semiannual market basket analysis of in-store and online pricing trends for a commonly purchased bundle of consumer products. Consistent
More informationDuke Center for Metabolic and Weight Loss Surgery Pre-op Nutrition Questionnaire
Duke Center for Metabolic and Weight Loss Surgery Pre-op Nutrition Questionnaire Name Date How long have you been considering weight loss surgery? Which procedure are you interested in having? Gastric
More informationUseful Websites for more information. www.eatwell.gov.uk. www.lovefoodhatewaste.com. www.nutrition.org.uk. www.bda.uk.com
Useful Websites for more information www.eatwell.gov.uk www.lovefoodhatewaste.com www.nutrition.org.uk www.bda.uk.com Community Development Dietitians 2010 This Leaflet has been awarded: Commendation from
More informationDOWN SYNDROME PROGRAM www.massgeneral.org/downsyndrome. Living a Healthier Lifestyle
DOWN SYNDROME PROGRAM www.massgeneral.org/downsyndrome Living a Healthier Lifestyle DOWN SYNDROME PROGRAM www.massgeneral.org/downsyndrome Living a healthier lifestyle has many benefits, which means it
More informationWhere do I begin? Shopping at the. Start with a Plan. Find the Deals
Shopping at the Grocery by Sarah Muntel, RD Where do I begin? S hopping for groceries can be a daunting task. Many people feel overwhelmed the minute they pull up to the store. For some, the goal is to
More informationInvestec India Digital Media & E-Commerce Building momentum in a rapidly evolving market
Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market Why India? Demographic Headwinds all point towards colossal growth By 2030, India will be the 3 rd largest economy
More informationFood Market Diversification Approach Lithuanian case
Food Market Diversification Approach Lithuanian case Jolanta Drozdz, Artiom Volkov Agricultural Policy and Foreign Trade Division, Lithuanian Institute of Agrarian Economics CAP and the Competitiveness
More informationGLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015
PUBLICATION DATE: JULY 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE
More informationThe. imperative. New insights on consumer expectations October 2015. Copyright 2015 The Nielsen Company
The sustainability imperative New insights on consumer expectations October 2015 Copyright 2015 The Nielsen Company 1 CONSUMER Brands that demonstrate commitment to sustainability outperform those that
More informationHow To Understand The Canadian Consumer
THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW 1 1 Canada is home to interesting and diverse markets and boasts one of the most dynamic economies in the world. However, even today, there is an oversimplified
More informationDietary advice for people starting treatment for Hepatitis C. Information for patients Sheffield Dietetics
Dietary advice for people starting treatment for Hepatitis C Information for patients Sheffield Dietetics Do I need to follow a special diet? You don t need to have a special diet but you should try and
More informationMAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015
MAXIMISING TRADITIONS THE SHOP. SHOPPER. SHOPKEEPER OCTOBER 2015 THE MANY FACES OF TRADITIONAL TRADE IN SOUTHEAST ASIA... WARUNG kedai runcit sari-sari stores 杂 货 店 chap foh tim Tu-ra-kij-ka-pleek-bab-dang-derm
More informationCollaborative CRM Workshop. 03 Segmentation and Scorecard
Collaborative CRM Workshop 03 Segmentation and Scorecard 1 Collaborative CRM 2005 03 Segmentation & Scorecard Copyright ECR Europe 2005. All rights reserved. Version 7.0 June 2005 Collaborative CRM Workshop
More informationFlorida Department of Health WIC Program. This institution is an equal opportunity provider. 1/2016 1
Florida Department of Health WIC Program This institution is an equal opportunity provider. 1/2016 1 EBT stands for Electronic Benefits Transfer. EBT is a simple, secure, and convenient way to buy your
More informationMaximizing Nutrition at Minimal Cost
Maximizing Nutrition at Minimal Cost Outline: Get down to the nutrition basics Identify health issues at hand Understand the challenges & barriers Practical application & solutions Rate Your Plate What
More informationAn RIS News Whitepaper
An RIS News Whitepaper The Omnichannel PRODUCED BY There is abundant evidence that the shopper preference for buying online and picking up in a store has become part of mainstream retailing. It is a logical
More informationSucceeding in Grocery e-commerce
GMA Leadership Forum Succeeding in Grocery e-commerce August 23, 2014 Grocery delivery has been around for a while McCall s Magazine New York City 1913 A.T. Kearney 7/08.2014/GMA/52465 2 ..but we are still
More informationPOPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY. Executive Summary Report An official POPAI publication
POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY Executive Summary Report An official POPAI publication A letter from POPAI Dear POPAI Members, For more than 65 years, POPAI has emphasized the importance
More information10 TRADE SHOWS IN ONE
www.anuga.com NEWS 2015 COLOGNE, 10. 14.10.2015 10 TRADE SHOWS IN ONE Anuga News 2015 The very good result of the 32nd Anuga in Cologne is reflected in the around 155,000 trade visitors from 187 countries
More information15-18 September 2013 Riyadh International Convention and
The 20 th International Trade Show for Food Products, Processing & Packaging Technologies 15-18 September 2013 Riyadh International Convention and Exhibition Center (RICEC) Held concurrently with: The
More informationOmni-Channel Retailing By James Rowell james.rowell@buckingham.ac.uk
Omni-Channel Retailing By James Rowell james.rowell@buckingham.ac.uk Abstract Since the advent of the internet, shopping has been a key component in its commercial use and usefulness. Products and services
More informationAlcohol Consumption in Ireland 1986-2006 A Report for the Health Service Executive
Alcohol Consumption in Ireland 1986-2006 A Report for the Health Service Executive Prepared by Dr. Ann Hope This report should be referenced: Hope, A. (2007). Alcohol consumption in Ireland 1986-2006.
More informationMarket Data Analytics.
Market Data Analytics. Marketplace assessment for consumer packaged goods Market Assessment Contents About Market Data Analytics Who should use Market Data Analytics How Market Data Analytics can help
More informationfor children ages 3 4½
for children ages 3 4½ concept Introduce children to the layout of a grocery store, its various sections, and the different types of foods and where they come from. Let s Take atrip to the Grocery Store
More informationDIABETES & HEALTHY EATING
DIABETES & HEALTHY EATING Food gives you the energy you need for healthy living. Your body changes most of the food you eat into a sugar called glucose. (glucose) Insulin helps your cells get the sugar
More informationCONSUMER PRICE INDEX
CONSUMER PRICE INDEX 1 st quarter 2008 1. Introduction This issue of Economic and Social Indicators presents the Consumer Price Index (CPI) during the first quarter of 2008. A new CPI series, based on
More informationPASTA IN EUROPE: OPPORTUNITIES AND CHALLENGES FOR MANUFACTURERS
PASTA IN EUROPE: OPPORTUNITIES AND CHALLENGES FOR MANUFACTURERS UNAFPA/SEMOULIERS AND IPO BOARD MEETING 23 MAY 2014 - LYON ILDIKO SZALAI SENIOR ANALYST EUROMONITOR INTERNATIONAL About Euromonitor International
More informationGLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015
PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE
More informationMeal Planning for a Mushy Soft Diet After Nissen Fundoplication
Meal Planning for a Mushy Soft Diet After Nissen Fundoplication Name: Date: Dietitian: Telephone: Questions? CALL YOUR DIETITIAN! Patient Food and Nutrition Services University of Michigan Hospital 1500
More informationCUSTOMER-FIRST MERCHANDISING STRATEGY
CUSTOMER-FIRST MERCHANDISING STRATEGY Price and promotion are two of the most important levers a retailer can pull but doing them right isn t easy. Competition is fierce as discounters and pure online
More informationInformation Kit. 100 Corporate Office Drive St. Louis, MO 63045 save-a-lot.com
Information Kit 100 Corporate Office Drive St. Louis, MO 63045 save-a-lot.com Contents FACT SHEET COMPANY MISSION COMPANY HISTORY BIOGRAPHY: BILL SHANER, PRESIDENT & CEO SAVE-A-LOT INTRODUCTION BUYING
More informationFood & Drink Industry Austria. Bord Bia, Frankfurt November 27 th 2008
Food & Drink Industry Austria Bord Bia, Frankfurt November 27 th 2008 Austrian Market Overview Population: 8.26 million (OECD, 2008) Capital: Vienna (1.65 million), Graz (244,537), Linz (188,407) and Salzburg
More informationThe Alcoholic Beverage Menu continued
The Alcoholic Beverage Menu continued Menu Marketing and Management OH 5-1 Alcoholic Beverages Are Part of the Dining Experience Many customers enjoy an alcoholic beverage with their food. Food and alcoholic
More informationPHILIPPINES B2C E-COMMERCE MARKET 2015
PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9
More information2014 Holiday Shopping Prediction Adobe Digital Index
2014 Holiday Shopping Prediction Adobe Digital Index Methodology Most comprehensive report of its kind in industry Data from Adobe Marketing Cloud Adobe Analytics, Adobe Mobile Services, Adobe Media Optimizer,
More informationImpacting Product Presentation, Merchandising and the Customer Experience
Impacting Product Presentation, Merchandising and the Customer Experience January 2014 January 2014 2014 Center for Advancing Retail & Technology LLC 1 Report Structure Section I Section II Section III
More informationGWI Commerce Summary Q2 2014
GWI Commerce Summary Q2 2014 GlobalWebIndex s quarterly report on the latest trends in e-, m- and t-commerce 1 Introduction GWI Commerce is where GlobalWebIndex presents the very latest figures for online
More informationACCELERATING THE GROWTH OF ECOMMERCE IN FMCG SHOPPER & RETAIL
ACCELERATING THE GROWTH OF ECOMMERCE IN FMCG SHOPPER & RETAIL ACCELERATING THE GROWTH OF ECOMMERCE IN FMCG ECOMMERCE 2013 KEY FACTS By 2017 nearly half (48%) of the world s population will have internet
More informationHealthy Grocery Shopping On A Budget
Healthy Grocery Shopping On A Budget 1 Click Understanding to edit Master Grocery title style Stores Over 50,000 products Strategically placed items and traffic flow Lighting, music, color used strategically
More informationMETHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY.
METHODOLOGY THANKS TO CONNECTED DEVICES LIKE TABLETS AND SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING DRAMATICALLY. We aim to better prepare brands for the future of retail. So for the second consecutive
More informationHow To Reinvent The Store Shelf Edge
IN Rethinking Retail Series: Reinventing the store shelf edge in the age of omni-channel shopping STORE E SL Product $4.99 Reinventing the store shelf edge in the age of omni-channel shopping The meteoric
More informationMeal Planning for a Mushy Soft Diet After Laparoscopic Myotomy
Meal Planning for a Mushy Soft Diet After Laparoscopic Myotomy Name: Date: Dietitian: Telephone: Why is it necessary to follow this diet? This diet is necessary for individuals who have had some types
More informationCross-border ecommerce
Cross-border ecommerce Opening doors for Victorian businesses around the world ecommerce into China 9 March 2016 Charles Thompson General Manager, International Australia Post StarTrack Group A changing
More informationMobile Devices. & Behaviour. How devices and operating systems influence the mcommerce journey. tradedoubler.com
Mobile Devices & Behaviour How devices and operating systems influence the mcommerce journey Know your phone: the key to effective mobile commerce Mobile consumers are not created equal. If advertisers
More informationAllergy Obesity Cardiovascular diseases Diabetes. Source: internal data
Specific nutrition/health needs High Low Growth/ Capital building Babies/ Toddlers Maintenance/ early prevention Adulthood Life stage Aging/ problem solving Elderly/ pathology Source: internal data size
More informationHealthy Eating During Pregnancy
Healthy Eating During Pregnancy Pregnancy is a time of great change. Your body is changing to allow your baby to grow and develop. Good nutrition will help you meet the extra demands of pregnancy while
More informationValue of production of agricultural products and foodstuffs, wines, aromatised wines and spirits protected by a geographical indication (GI)
Value of production of agricultural products and foodstuffs, wines, aromatised wines and spirits protected by a geographical indication (GI) TENDER N AGRI 2011 EVAL 04 Leaflet October 2012 The information
More informationAugust 2012. Factors that impact how we grocery shop worldwide
August 2012 Factors that impact how we grocery shop worldwide Factors impacting grocery shopping worldwide 85% of consumers worldwide say rising food prices are impacting product choice The influence of
More informationWelcome to the convenience of online grocery shopping we hope you are as excited as we are!
Welcome to the convenience of online grocery shopping we hope you are as excited as we are! At SPUD, we are committed to providing you with quality certified organic and local, sustainably produced foods.
More informationGuide from ShopperVista Channel Focus Online Channel. www.shoppervista.igd.com shopper@igd.com +44 (0) 1923 851 956 @igdshoppernews
Guide from ShopperVista Channel Focus Online Channel www.shoppervista.igd.com shopper@igd.com +44 (0) 1923 851 956 @igdshoppernews Hello and welcome This guide is from IGD s ShopperVista Channel Focus
More informationWHAT S IN OUR SHOPPING CART?
Theme: Me and My Choices WHAT S IN OUR SHOPPING CART? Overview: In this series of activities, students will set up an imaginary grocery store. They will discuss food choices and create a shopping list
More informationLearning ZoneXpress P.O. Box 1022, Owatonna, MN 55060 888-455-7003 www.learningzonexpress.com
Name Hour 1. What is a good thing to have when you go shopping? 2. Name three of the many departments in a grocery store: a. b. c. 3. "Staples" are products you use everyday. Name three staples: a. b.
More informationConsumer trends in online shopping and shipping
Consumer trends in online shopping and shipping What today s consumers in the US and Europe are buying online, and how businesses can position themselves to capture this international market Introduction
More informationSee also: http://healthyrecipes.oregonstate.edu/
See also: http://healthyrecipes.oregonstate.edu/ http://extension.oregonstate.edu/fcd/nutrition/ewfl/module_03/intro_02.php healthy recipes: http://healthyrecipes.oregonstate.edu/recipes Planning ahead
More informationGWI Commerce Summary
GWI Commerce Summary March 2014 GlobalWebIndex s quarterly report on the latest trends in online commerce providing insights on topline and regional levels of engagement, the rise of multi-channel buying
More informationChanging trends in multichannel shopping and browsing preferences. October 2013
Changing trends in multichannel shopping and browsing preferences October 2013 Page 1 Overview Since June 2010, edigitalresearch and Portaltech Reply have been tracking the changes in multichannel shopping
More informationphasing out ARTIFICIAL TRANS FAT How to Comply: What Restaurants, Caterers, Mobile Food Vendors, and Others Need to Know
phasing out ARTIFICIAL TRANS FAT in Cambridge Food Service Establishments How to Comply: What Restaurants, Caterers, Mobile Food Vendors, and Others Need to Know SUMMARY OF REGULATION In 2009, the City
More informationTHE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET
THE DIGITAL CONSUMER S JOURNEY IN THE WESTERN EUROPE GROCERY MARKET Copyright 2014 The Nielsen Company 1 CONTENTS EXECUTIVE SUMMARY... 03 WESTERN EUROPE S ONLINE GROCERY LANDSCAPE... 05 A NEW BATTLEFIELD...10
More information