Online Real Estate Advertising

Transcription

1 Online Real Estate Advertising 1 st Half Year FY 2009 (1 st HY09) Results Presentation REA Group Ltd 25

2 The first half of F09 was another record period in the history of REA Group REA GROUP KEY METRICS Revenues ($m) EBITDA ($m) Closing number of Paying Agents Unique Browsers (millions) $71.4 $91.3 $ ,931 22, $47.7 $ , $24.5 $8.5 7, $4.5 1H06 1H07 1H08 1H09 1H06 1H07 1H08 1H09 Dec-06 Dec-07 Dec-08 Dec-09 Dec-06 Dec-07 Dec-08 Dec-09 Source: REA Group, Nielsen, Google Analytics, Omniture REA Group - H Results Presentation 2

3 The REA Group continues to deliver strong year-on-year growth across all key metrics FINANCIAL PERFORMANCE OF THE REA GROUP Financial Comparative Data FY 2006 FY 2006 FY 2007 FY 2007 FY 2008 FY 2008 FY 2009 ($ 000) 1 st Half-Yr 2 nd Half-Yr 1 st Half-Yr 2 nd Half-Yr 1 st Half-Yr 2 nd Half-Yr 1 st Half-Yr Revenues from Services* 24,507 35,884 47,733 59,560 71,396 84,237 91,285 Operating Expenses (18,419) (27,022) (39,253) (44,540) (57,152) (61,906) (71,242) Takeover Defence Costs (1,607) EBITDA 4,481 8,862 8,480 15,020 14,244 22,331 20,043 Depreciation and Amortisation (848) (1,449) (2,119) (2,855) (3,366) (3,970) (5,542) EBIT 3,633 7,413 6,361 12,165 10,878 18,361 14,501 Net Interest (Expense) / Income (258) (204) 139 (208) (118) (21) 112 Earnings Before Tax 3,375 7,209 6,500 11,957 10,760 18,340 14,613 Income Tax (Expense) (765) (3,178) (3,215) (4,254) (5,802) (7,535) (7,783) * Profit attributable to members 2,610 4,031 3,285 7,703 4,958 10,805 6,830 Minority Interest (net of taxes) 252 1,329 2,392 1,684 2,809 3,772 4,616 Profit attributable to members of parent 2,862 5,360 5,677 9,387 7,767 14,577 11,446 Employees (FTE) Subscribing Paying Agents 7,058 10,713 12,140 17,011 18,931 22,478 22,099 * Excludes Interest Income Note: Income Tax Expense is relatively high as most of the overseas tax losses are not being recognised. Source: REA Group REA Group - H Results Presentation 3

4 The REA Group operates a global network of real estate websites LOCATIONS OF WEBSITE OPERATIONS Traffic agreement replacing former residential site Source: REA Group REA Group - H Results Presentation 4

5 78% of total revenues were derived from Real Estate Agents REVENUE SPLIT BY CUSTOMER FOR 1 st HY 2009 $10.3M (11%) DEVELOPERS REAL ESTATE AGENTS $71.0M (78%) $9.4M (10%) THIRD PARTIES $0.6M (1%) CONSUMERS Total = $91.3M Source: REA Group REA Group - H Results Presentation 5

6 Key driver of the growth in revenues and profits is Australia COUNTRY SEGMENT INFORMATION Country in $ 000 Revenue EBITDA Margin 1 st Half Year 2009 Australia 73,258 40,257 55% United Kingdom 10,129 (6,999) -69% Italy 2,958 (2,815) -95% Luxembourg 2, % Other countries 2,832 (3,067) -108% * Loss of associate (homeguru.com.au) - Unallocated overhead (7,985) Total 91,285 20,043 22% 1 st Half Year 2008 Australia 54,936 25,707 47% United Kingdom 10,989 (4,582) -42% Italy 2,284 (1,249) -55% Luxembourg 1, % Other countries 1,618 (1,308) -81% Loss of associate (homeguru.com.au) (185) Unallocated overhead (4,478) Total 71,396 14,244 20% * Fully consolidated Source: REA Group REA Group - H Results Presentation 6

7 The Australian business delivered 80% of revenues (78% in 1 st HY08) REVENUE SPLIT BY COUNTRY FOR 1 st HY 2009 UNITED KINGDOM Residential sites Print publications $3.0M (3%) ITALY Residential site AUSTRALIA Residential sites Commercial sites Holiday Rental sites Agent office solutions $73.3M (80%) Total = $91.3M $10.1M (11%) $2.1M (2%) $2.8M (3%) LUXEMBOURG Residential site Commercial site Print publications Agent office solutions OTHER Belgium Germany France Hong Kong United Arab Emirates New Zealand Source: REA Group REA Group - H Results Presentation 7

8 Key highlights from the Group s Australian operations AUSTRALIA ITALY UNITED KINGDOM LUXEMBOURG OTHER COUNTRIES REA Group - H Results Presentation 8

9 The Australian business has delivered significant growth across all key dimensions AUSTRALIA AT A GLANCE 10,000 9,000 8,000 7,000 6,000 Paying Agents 9,284 5,000 4,000 3,000 2,000 1,000 0 Dec-01 Dec-02 Dec-03 Dec-04 Dec-05 Dec-06 Dec-07 Dec-08 ARPA (Average Revenue Per Agent) 1,200 1, $ Dec-05 Dec-06 Dec-07 Dec-08 residential online advertising commercial online/ advertising holiday rentals online/ advertising Key Information Revenues up from $55m (1 st HY08) to $73m (1 st HY09) EBITDA up from $26m (1 st HY08) to $40m (1 st HY09) Increased EBITDA margin from 47% (1 st HY08) to 55% (1 st HY09) Average revenue per agent (ARPA) per month up from $758 (Dec07) to $926 (Dec08). A seasonal highpoint of $1,001 was reached in Sep08 Number of agents using one of the Australian sites up from 8,945 (31 December 07) to 9,284 as at 31 December 08 Source: REA Group REA Group - H Results Presentation 9

10 realestate.com.au continues to be the leading Australian realestate site Paying Subscribers Listings 8,500 8,400 8,300 8,200 8,100 8,000 7,900 7,800 7,700 7,600 7,500 Jun-07 Dec-07 Jun-08 Dec-08 8, , , , , , , , , , , , ,000 Jun-07 Dec-07 Jun-08 Dec-08 The new Renovate section on REA Key Information #1 Australian residential real estate site with revenues of $64m for 1 st HY09 (1 st HY08: $48m) Estimated 95% of agents use the site Unique Browsers in Dec08 considerably higher than all major competitors in Australia put together Depth products represent 38% of the agent spend Property developer and third party advertiser segments continue to perform strongly and generate $18m of revenues in 1 st HY09 (1 st HY08: $14m) REA Group - H Results Presentation 10

11 In December 2008, realestate.com.au had more than two times the Australian unique browsers than the number two, domain.com.au Total no of Australian Unique Browsers (000s) Dec 08 realestate.com.au 3,509 domain.com.au 1,591 realestateview.com.au 267 homehound.com.au ,000 1,500 2,000 2,500 3,000 3,500 Source: Nielsen MarketIntelligence REA Group - H Results Presentation 11

12 In December 2008, visitors to realestate.com.au looked at nearly three times the pages of information compared to visitors to domain.com.au Comparison of Page Impressions to Top 2 Australian Residential Property sites December 2008 millions m m domain.com.au realestate.com.au Source: Nielsen MarketIntelligence REA Group - H Results Presentation 12

13 realcommercial.com.au has continued to consolidate its position as the number one commercial realestate site in Australia Paying Subscribers 1,300 1,250 1,200 1,150 1,208 1,100 1,050 1, Jun-07 Dec-07 Jun-08 Dec , , ,000 95,000 90,000 85,000 80,000 75,000 70,000 65,000 60,000 Listings 102,441 Jun-07 Dec-07 Jun-08 Dec-08 Unique Browsers 300, , , , ,000 50,000 0 Jan-07 Jul-07 Jan-08 Jul-08 Jan-09 Key Information #1 Australian commercial real estate site with revenues of $7m for 1 st HY09 (1 st HY08: $4m) Estimated 95% of agents use the site Unique browsers during approximately twice as high as those of the number 2 site, commercialrealestate.com.au Listings and Subscribers continue to perform strongly despite current economic conditions realcommercial.com.au commercialrealestate.com.au Source: Nielsen MarketIntelligence, REA Group REA Group - H Results Presentation 13

14 realholidays.com.au has shown significant growth in a declining economy Paying Subscribers Listings ,400 22,304 22,200 22,000 21,800 21, Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 21,400 21,200 21,000 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 1,900,000 1,700,000 1,500,000 1,300,000 1,100, , , , , ,000 Source: Nielsen MarketIntelligence, REA Group Unique Browsers 1,875,689 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Key Information Paying subscribers doubled during 1HY09 Conversion of real estate agents from non-paying via REA subs to 'paying' holiday subs has been consistent Dec 08 saw a record number of subscriptions signed as part of a end of year wine offer. Recent UB spike caused by Nude Dude, an online viral marketing campaign which massively exceeded expectations which saw RHA significantly overtake nearest rival Stayz, who only had 66% of RHA s UBs in December 2008 and 32% in January 2009 Total number of listings now match Stayz, whose pay-on-performance business model has steadily lost listings through 1HY09 REA Group - H Results Presentation 14

15 Key highlights from the Group s overseas operations AUSTRALIA ITALY UNITED KINGDOM LUXEMBOURG OTHER COUNTRIES REA Group - H Results Presentation 15

16 Casa.it continues to lead in the emerging Italian market ITALY AT A GLANCE Paying Agents Market share As per June ,000 6,002 Not on casa.it 36% 37% 5,500 5,000 4,500 4,000 3,500 Trials 24% Added in 1 st HY % 3,000 Feb-07 Aug-07 Feb-08 Aug-08 Dec-08 Total = 15,000 agents (est.) Italian Unique Visitors (Panel Data*) Aug-07 Feb-08 Aug-08 casa.it Immobiliare.it 774k 511k Jan-09 Key Information Casa.it defended its market leading position in UBs by the end of the period 34% recognition of the brand as online advertising portal for real estate (Source: Oto Research) Paying agents increased significantly from 4,489 (Dec07) to 6,002 (Dec08), consolidating Casa.it s position following further investment in sales and marketing Additional 3,560 agents on trial subscriptions. Historically up to 40% of agents convert to paying subscriptions after 3 month trials Source: Nielsen NetView, REA Group * Based on panel data and estimates Italian visitors only to be used for comparison only REA Group - H Results Presentation 16

17 Propertyfinder with its sister sites continue to make progress in the UK market and have clearly moved into second place UNITED KINGDOM AT A GLANCE Paying Agents Market share 6,000 5,500 5,000 4,500 5,049 Not on PF <50% As per June % 4,000 3,500 3,000 2,500 Jan-06 Jul-06 Jan-07 Jul-07 Jan-08 Jul-08 Dec-08 Effect of reduction in market size through 1 st HY09 5% Total = 10,000 agents (est.) 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000, ,000 - Jul-07 Aug-07 Sep-07 Oct-07 Nov-07 Dec-07 Jan-08 UK Unique Browsers* * Based on panel data and estimates UK visitors only Source: Comscore, REA Group Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 rightmove.co.uk primelocation.com findaproperty.com propertyfinder network Key Information Propertyfinder UBs remain strong despite poor economic conditions, moving into second place in the market. Paying agents offices remain steady over 5,000 agent offices (sales, lettings, or combined offices) despite very adverse market conditions; market reports suggest total number of sales agents decreased from 12,500 to 9,000 to 10,000 over the year. Relaunch of newly designed website in July 2008 Acquisition of estate agent directory ukpropertyshop.co.uk in July 2008 Launch of platinum website for premium properties REA Group - H Results Presentation 17

18 The Luxembourg market is small but very profitable LUXEMBOURG AT A GLANCE Paying subscribers Not on athome 15% Market share Added in 1H09 5% As per June 08 80% Feb-07 Aug-07 Feb-08 Aug-08 Dec-08 Total = 550 agents (est.) 120, ,000 80,000 60,000 40,000 20,000 Luxembourg Unique Browsers Key Information Profitable operation with EBITDA margin 31% for 1 st HY09 (1 st HY08: 22%) Market leader in Luxembourg Very low agent churn rate (~0.2% per month) 0 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 athome.lu immostar.lu * Based on panel data and estimates LUX visitors only Source: Metriweb, REA Group REA Group - H Results Presentation 18

19 REA Group is managing a portfolio of growth options OTHER MARKETS France Belgium United Arab Emirates Acquired with athome.lu in Feb 2007 Both websites are leaders in their region Only residential agent revenues Number of paying agents increased by 44% in 1H09 Acquired with athome.lu in Feb 2007 Paying agent numbers increased by 14% to 209 in 1H09 Residential agent revenues only Exit of Altowin business Acquired Feb 2008 Initial Focus on Dubai and entry into Abu Dhabi but now expanding to other emirates Focus on Developer and Residential Agents During 1HY09 transformation from a print to online business Content deals signed with Maktoob.com and MSN Arabia Germany New Zealand Hong Kong Acquired with athome.lu in Feb % growth in paying agents in 1H09 Focus on residential agent revenues Exited residential business allrealestate.co.nz in November 2008 and entered into a strategic partnership with realestate.co.nz Maintained commercial site as the newest commercial real estate site in New Zealand Acquired Sep 2008 Two publications squarefoot.com.hk and Inside Discovery Bay Residential website targeting the English speaking users continues to attract customers and consumers REA Group - H Results Presentation 19

20 Appendix - Further investor data REA Group - H Results Presentation 20

21 As at 31 December 2008, 22,099 paying agents used at least one of the REA Group sites PAYING RESIDENTIAL AND COMMERCIAL AGENTS USING REA GROUP SITES Country Site June 2008 December 2008 Growth realestate.com.au Australia realcommercial.com.au 9,190 9,284 1% propertylook.com.au allrealestate.co.nz New Zealand propertylook.co.nz % realcommercial.co.nz Italy casa.it 5,514 6,002 9% United Kingdom Propertyfinder.com 5,633 5,049-10% Luxembourg athome.lu % France athomelorraine.fr % Germany athome54.de % Belgium athome.be % Hong Kong squarefoot.com.hk % United Emirates Propertyfinder.ae % All Other International section % Total Paying Agents 22,478 22,099* -2% * additional 4,239 agents on trials Source: REA Group REA Group - H Results Presentation 21

22 During 1HY09, property listings across the group have only grown slightly LISTINGS ON REA GROUP SITES AS AT DECEMBER 2008 Country Site June 2008 Dec 2008 realestate.com.au 432, ,846 Australia realcommercial.com.au 86, ,441 realholidays.com.au 21,474 22,304 New Zealand allrealestate.co.nz realcommercial.co.nz 40,725 5,999 16,044 9,851 Italy Casa.it 298, ,712 United Kingdom propertyfinder.com 417, ,190 Luxembourg athome.lu atoffice.lu 17,110 1,019 20,603 1,214 France athomelorraine.fr athomealsace.fr 15,966 7,122 21,007 10,463 Germany athome54.de 5,479 7,353 Belgium athome.be 15,641 22,573 Hong Kong squarefoot.com.hk 5,912 12,216 United Emirates propertyfinder.ae 7,817 18,671 All Other International section 78,996 93,566 Total 1,458,053 1,555,054 Source: REA Group REA Group - H Results Presentation 22

23 January 2009 was a record month across many sites REA GROUP PERFORMANCE IN DECEMBER 2008 AND JANUARY 2009 Source: SITE UNIQUE VISITORS PAGE VIEWS Jan-09 Dec-08 Grow th % Jan-09 Dec-08 Grow th % rea-group.com 3,813 2,854 34% 11,425 8,968 27% realestate.com.au 4,830,725 3,867,163 25% 555,176, ,922,730 40% property.com.au 58,914 39,211 50% 1,078, ,828 65% realcommercial.com.au 275, ,742 33% 6,616,862 4,736,678 40% realholidays.com.au 1,875, , % 7,851,666 3,842, % homeguru.com.au 52,785 39,931 32% 142, ,078 40% ozhomevalue.com.au 12,183 17,068-29% 58,565 58, % realcommercial.co.nz 5,973 3,647 64% 61,782 39,835 55% propertyfinder.com 2,477,200 1,625,970 52% 37,103,672 21,996,761 69% hotproperty.co.uk 413, ,432 73% 3,339,978 1,843,820 81% ukpropertyshop.co.uk 622, ,661 80% 2,095,250 1,062,407 97% casa.it 1,258, ,829 52% 33,531,274 20,194,682 66% athome.lu 65,595 49,020 34% 3,566,212 2,375,796 50% atoffice.lu 4,627 3,018 53% 94,653 59,862 58% athome.be 64,439 52,561 23% 1,300, ,190 33% athomealsace.fr 24,141 16,645 45% 451, ,732 65% athomelorraine.fr 32,903 24,480 34% 769, ,584 46% athome.de 26,322 17,961 47% 367, ,463 47% squarefoot.com.hk 20,871 18,487 13% 394, ,179 16% propertyfinder.ae 56,823 44,056 29% 508, ,795 35% allglobalproperties.com 34,806 23,823 46% 576, ,407 40% TOTAL (accumulated) 12,218,406 8,115,294 51% 655,097, ,056,481 43% Total (unduplicated) 11,527,377 7,713,563 49% 654,865, ,520,538 43% Nielsen Market Intelligence (REA, PCA, RCA, RHA) Nielsen SiteCensus (REA Group, RCNZ, Casa, AtHome, SQF, AGP, Homeguru, Ozhomevalue) Omniture (PFUK, HotProperty) Google Analytics (UkPropertyShop) Google Analytics / Nielsen SiteCensus derived data (PFAE) Bold indicates record high REA Group - H Results Presentation 23

24 Disclaimer The material herein is a presentation of non-specific background information about the Company s current activities. It is information given in summary form and does not purport to be complete. Investors or potential investors should seek their own independent advice. This material is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of a particular investor. These should be considered when deciding if a particular investment is appropriate. REA Group - H Results Presentation 24