The modern marketer s guide to global content creation

Save this PDF as:
Size: px
Start display at page:

Download "The modern marketer s guide to global content creation"

Transcription

1 The modern marketer s guide to global content creation

2 The Modern Marketer s Guide to Global Content Creation As a modern marketer, you re already taking advantage of customer relationship management (CRM) software, a content management system (CMS), and tools for inbound marketing, outbound marketing, and analytics. These components are essential for finding new customers and delivering on your marketing goals. They also give you much-needed scalability and agility. What if you could reach international markets with the same degree of simplicity, efficiency and measurability? Sounds great, right? But to get there requires building marketing content for people who speak other languages. And that requires translation. For a long time, the process of managing and optimizing translation projects has been full of headaches for global marketers. Lots of manual, tedious steps in creating and managing translated content, challenges around reviewing it and ensuring its accuracy, and plenty of delays in getting it to market. Fortunately, a type of automation system has emerged to help today s global marketer a cloud-based translation management platform. A translation management platform takes the complexity, cost and time out of the content translation process and ensures you are delivering high-quality, professionally-built multilingual messaging for your international customers. The cloud-based translation management platform is quickly becoming a trusted and powerful part of today s marketing technology stack. Here are 11 important reasons why.

3 1 Improves your international SEO Having content in other languages can provide your company with a major SEO boost. Of course, having more content is beneficial in general, but not if it isn t quality content. Because most translations are produced by professional, human translators, search engines see these translations as unique content. Human translations are far more valuable than computer-generated translations, such as those provided by free online services, which are penalized by search engines. A translation management platform, with its visual in-context translation assistance, makes it easy for human translators to transform your content accurately, ensuring its high quality. Human translations are far more valuable than computergenerated translations.

4 2 Helps you convert more of your existing global traffic If you re online, you re already global. The question is, how well are you capturing and converting your global traffic? Companies today are finding ways to harness their international traffic and reach more customers directly in their languages. Translation management platforms are used by globally-minded, technology-driven marketers who realize that if they are already receiving a significant percentage of traffic from international locations and multilingual visitors, they might as well optimize their efforts to convert this traffic. Translation management platforms are used by globally-minded, technologydriven marketers.

5 3 Saves you time Translating your content without a translation management platform is time-consuming, manual, and inefficient. The time drain created by translation projects causes many marketers to simply say no way to the notion of translating in the first place. Without automation, translation diverts your team s energy from other work and can derail other projects. Using a translation management platform drastically reduces the amount of time you and your staff have to spend working on translation projects. Instead of managing your translations in spreadsheets and s, and instead of sending files back and forth for translation, the platform automates these steps and more just like other parts of your marketing tech stack prevent you from having to repeat the same steps over and over when you manage a nurture campaign or create a new registration form for each landing page on your website. Using a translation management platform drastically reduces the amount of time you and your staff have to spend working on translation projects.

6 4 Reduces your risk of missing a deadline DEC Are you dealing with translation providers who always deliver your projects too late? Struggling to figure out if a translation project will be delivered on time? A translation management platform gives you the ability to see exactly what the completion status is for each file, each language, and each project. This enables you to make adjustments, focus on areas of concern, and set expectations ahead of your deadlines. See exactly what the completion status is for each file, each language, and each project.

7 5 Boosts customer satisfaction Chances are, you already have customers in other countries. What are you doing for them today? Is your website, product information, and support content available in the languages your customers speak? What if you could immediately increase customer retention and overall lifetime value by providing information to them in the languages they prefer? Accelerate your translation efforts while keeping your costs from skyrocketing. If you re not using a translation management platform, it s likely you are only translating the bare minimum of your content. Just imagine if you had scalability and efficiency working on your side what else would you translate to make your customers happy? A translation management platform can help you accelerate your translation efforts while keeping costs from skyrocketing. Your international customers stand to benefit.

8 6 Gives you control over your global content Obviously, you don t want to spend more time than you have to managing translation projects. But you also don t want to rely too heavily on third parties to manage your company s translated content to the point where you can t easily control and repurpose assets that a vendor has translated for you. Your multilingual content assets are extremely valuable you ve paid to produce them, and you can repurpose the translations again in the future, but only if you have full control over your content in other languages. You can t obtain that at least not easily and at scale without a translation management platform. Your multilingual content assets are extremely valuable you ve paid to produce them.

9 7 Eliminates your global content silos If you re already in multiple languages, you likely have translated content in various repositories all around your company or scattered across multiple translation providers you ve worked with over the years. Having your global content centralized all in one place improves overall efficiency. Instead of translating the same product name or keyword different ways across multiple vendors, you ll benefit from greater consistency and quality. A translation management platform puts all of your translated content into a single location, so you can access it easily and share it with all parties who may need to use it. Put all of your translated content into a single location, so you can access it easily and share it with all parties who may need to use it.

10 8 Gives you a full content audit trail If you want to keep tabs on who has made changes to your content, you can t easily do that without a translation management platform. Using technology enables you to track each and every change made to every single translation. This way, if you need to revert to an earlier translation, you can do so easily, without having to hunt for the files. In any industry where protecting and monitoring content is important, a translation management platform gives you the security you require. Use technology to track each and every change made to every single translation.

11 9 Gives you visibility into your data One of the greatest things about using marketing technology in general is the ability to spot trends in your data and make swift decisions to change things. You can decide whether or not to put a stop to a campaign that isn t working, replicate a landing page that is converting traffic well, or apply a subject line for an that outperformed others in testing. Similarly, a translation management platform gives you visibility and insight into what is working and what isn t working with your global content, so you can continually improve results. Get visibility and insight into what is working and what isn t working with your global content.

12 10 Your competitors are doing it Envious of a competitor s global and multilingual website? They didn t necessarily spend an incredible amount of money or invest a lot of time to make it happen. Chances are they are already using a translation management platform to streamline their multilingual content and make it more manageable. And if your competitors aren t already using a translation management platform, having one before they do gives you a competitive edge, enabling you to beat them in the race for new customers. If your competitors aren t already using a translation management platform, having one before they do gives you a competitive edge.

13 11 It s empowering Translation is notoriously difficult for many marketing departments, but using a translation management platform actually makes it a joy to watch your content leap past barriers of language and culture. Seeing your conversion metrics rise for visitors from other countries? Watching your customer satisfaction levels go up? Witnessing your revenue grow from your multilingual customer base? Game-changing. Watch your content leap past barriers of language and culture. A translation management platform takes the headaches out of creating global content, turning your inefficient and frustrating translation projects into a powerful, streamlined part of your marketing technology stack. You really can t afford to be marketing globally without it.

14 About Smartling Smartling takes the complexity, cost and time out of the translation process by providing companies with an automated, cloud-based translation management platform that lets them focus on their growth strategy, knowing their content is being accurately localized for the customers they wish to serve. Our software improves the accuracy of translation while decreasing costs and offering complete visibility into projects for greater transparency and control. Smartling consolidates the many moving parts of translation into a single platform for ultimate efficiency and accuracy. Translation just got easy. Let Smartling show you how. To learn more, contact us SMART

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

Christopher Seder Affiliate Marketer

Christopher Seder Affiliate Marketer This Report Has Been Brought To You By: Christopher Seder Affiliate Marketer TABLE OF CONTENTS INTRODUCTION... 3 NOT BUILDING A LIST... 3 POOR CHOICE OF AFFILIATE PROGRAMS... 5 PUTTING TOO MANY OR TOO

More information

CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS

CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS CATAPULT YOUR SALES AND MARKETING EFFORTS TO NEW HEIGHTS WITH MARKETING AUTOMATION THE CASE FOR MARKETING AUTOMATION A Publication of Catapult your Sales and Marketing Efforts to New Heights with Marketing

More information

to Maximize Return on Investment with Marketing Automation

to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online

More information

Courtesy of D W A R D M A R K E T I N G. www.dwardmarketing.com. david@dwardmarketing.com (413) 306-4500

Courtesy of D W A R D M A R K E T I N G. www.dwardmarketing.com. david@dwardmarketing.com (413) 306-4500 Courtesy of D. W A R D M A R K E T I N G www.dwardmarketing.com david@dwardmarketing.com (413) 306-4500 Introduction As a business owner, you may have been hearing about this internet thing called Google

More information

Greater visibility and better business decisions with Business Intelligence

Greater visibility and better business decisions with Business Intelligence Greater visibility and better business decisions with Business Intelligence 3 Table of contents Introduction 3 Introduction 5 Your challenge: too much data 6 Five key aspects when considering Business

More information

In this issue. Using cloud collaboration to deliver superior client engagement. Making the tax review process less taxing. www.aituk.co.

In this issue. Using cloud collaboration to deliver superior client engagement. Making the tax review process less taxing. www.aituk.co. The publication of the AITUK, the association for Accountancy IT Directors February 2016 In this issue Using cloud collaboration to deliver superior client engagement. Making the tax review process less

More information

white paper No More Spreadsheets: Top 5 Reasons to STOP using Excel for Planning and Performance Management Executive Summary

white paper No More Spreadsheets: Top 5 Reasons to STOP using Excel for Planning and Performance Management Executive Summary white paper No More Spreadsheets: Top 5 Reasons to STOP using Excel for Planning and Performance Management Executive Summary Running a successful business starts with effective planning and performance

More information

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo 1 CONTENTS 1. Introduction 3 2. Call tracking Case Study Abbott Moore 4 3. Call Tracking tools For Financial Services 6 4. Testimonials 9 5. The Mediahawk Experience 10 6. conclusion 12 7. Request a Demo

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

Fundamentals Every B2B Marketer Must Know

Fundamentals Every B2B Marketer Must Know Account-Based Marketing: Fundamentals Every B2B Marketer Must Know Demandbase.com Introduction If you re a B2B marketer today, you re in a tough spot. You d love to be an innovative marketer who impresses

More information

Become A Paperless Company In Less Than 90 Days

Become A Paperless Company In Less Than 90 Days Become A Paperless Company In Less Than 90 Days www.docuware.com Become A Paperless Company...... In Less Than 90 Days Organizations around the world feel the pressure to accomplish more and more with

More information

ROI TRACKING STRATEGIES

ROI TRACKING STRATEGIES TM ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE ROI TRACKING STRATEGIES YOUR FRANCHISE CAN T AFFORD TO IGNORE www.scorpionfranchise.com IN THIS GUIDE, YOU WILL LEARN: What ROI is How ROI

More information

PIVOTAL CONNECTOR FOR MARKETO. Copyright 2015 Tokara Solutions. All Rights Reserved.

PIVOTAL CONNECTOR FOR MARKETO. Copyright 2015 Tokara Solutions. All Rights Reserved. PIVOTAL CONNECTOR FOR MARKETO CRM & Marketing Integration: Why It s Needed In addition to generating brand buzz and creating campaign collateral, your marketing teams are working hard at contact management

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

How To Optimize your Marketing Strategy with Smart WiFi

How To Optimize your Marketing Strategy with Smart WiFi How To Optimize your Marketing Strategy with Smart WiFi The Case for Smart WiFi When it comes to acquiring fans, large corporations like Nike may be at an advantage compared to a neighborhood ice cream

More information

CONTENT MARKETING Planning Template

CONTENT MARKETING Planning Template 2015 CONTENT MARKETING Planning Template 2015 CONTENT MARKETING PLANNING TEMPLATE Why You Need a Content Marketing Plan The adoption rate of inbound marketing has risen dramatically in 2014. The numbers

More information

OUTGROWING MICROSOFT DYNAMICS GP

OUTGROWING MICROSOFT DYNAMICS GP OUTGROWING MICROSOFT DYNAMICS GP Why Companies Move Up to Microsoft Dynamics AX AN ARMANINO WHITE PAPER ARE YOU TOO SUCCESSFUL FOR YOUR CURRENT ERP SYSTEM? Whether you re expanding your product lines,

More information

Translation Management System. Product Brief

Translation Management System. Product Brief Translation Management System Product Brief Contents Who s Using Smartling Who s Using Smartling The world s leading businesses use Smartling s cloud-based software platform to create, manage, and deliver

More information

How to Build a Service Management Hub for Digital Service Innovation

How to Build a Service Management Hub for Digital Service Innovation solution white paper How to Build a Service Management Hub for Digital Service Innovation Empower IT and business agility by taking ITSM to the cloud Table of Contents 1 EXECUTIVE SUMMARY The Mission:

More information

HOW A MOBILE CRM MAKES YOU MORE SUCCESSFUL

HOW A MOBILE CRM MAKES YOU MORE SUCCESSFUL Book 2 of 4 HOW A MOBILE CRM MAKES YOU MORE SUCCESSFUL PART OF THE CRM SUCCESS SERIES Introduction THE MODERN CRM Customer relationship management (CRM) solutions have been used by companies to sell, service,

More information

Marketing Automation. Why It Makes Sense. Big Data for Small Businesses Compare Business Products 2013 1

Marketing Automation. Why It Makes Sense. Big Data for Small Businesses Compare Business Products 2013 1 Marketing Automation Why It Makes Sense Big Data for Small Businesses Compare Business Products 2013 1 Table of Contents Introduction... 3 What is Marketing Automation?... 3 Reasons to Start Using Marketing

More information

Sales and Marketing Alignment

Sales and Marketing Alignment INTRODUCTION TO INTEGRATED MARKETING Sales and Marketing Alignment A company s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that

More information

Cinda Daly. Who is the champion of knowledge sharing in your organization?

Cinda Daly. Who is the champion of knowledge sharing in your organization? This interview is recreated here by permission from HDI, a UBM Americas company. The interview first appeared in SupportWorld, November/December, 2014. Knowledge Management at Coveo: Transparency and Collaboration

More information

7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever!

7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever! WINDOW FILM CUTTING SYSTEM 7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever! 2012 Tint Tek The automobile window tinting industry is a highly profitable trade and, for

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

Special Reports. Finding Actionable Insights through AdWords Reporting

Special Reports. Finding Actionable Insights through AdWords Reporting Special Reports Finding Actionable Insights through AdWords Reporting Introduction We re closer than we ve ever been to understanding which aspects of our marketing work. Impressions, clicks, conversions

More information

Brochure HP Workflow Discovery for FSI

Brochure HP Workflow Discovery for FSI Brochure HP Workflow Discovery for FSI Enhance productivity, improve processes and reduce costs Businesses today need to run more efficiently, and you re probably considering every alternative to help

More information

Software Industry KPIs that Matter

Software Industry KPIs that Matter Software Companies Run Better on NetSuite. Software Industry KPIs that Matter Sponsored by Improved Results from Businesses Like Yours Business Visibility 360 o Visibility & Actionable Insight Increased

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

The Beginner s Guide to CRM

The Beginner s Guide to CRM The Beginner s Guide to CRM Customer relationship management can sound intimidating to small- and mid-sized businesses. After all, if your company only has a handful of customers, why do you need a dedicated

More information

Personalization is a hot topic among digital marketers

Personalization is a hot topic among digital marketers Personalization is a hot topic among digital marketers today and for good reason. Customers are bombarded by far more marketing messages than ever before across a broader breadth of channels. Fortunately,

More information

30 Ways To Do Real-Time Personalization

30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized

More information

Outperform Financial Objectives and Enable Regulatory Compliance

Outperform Financial Objectives and Enable Regulatory Compliance SAP Brief Analytics s from SAP SAP s for Enterprise Performance Management Objectives Outperform Financial Objectives and Enable Regulatory Compliance Drive better decisions and streamline the close-to-disclose

More information

INTRODUCTION TO INTEGRATED MARKETING SALES AND MARKETING ALIGNMENT

INTRODUCTION TO INTEGRATED MARKETING SALES AND MARKETING ALIGNMENT INTRODUCTION TO INTEGRATED MARKETING SALES AND MARKETING ALIGNMENT A company s sales and marketing teams often have a complex, sometimes contentious, relationship. On one hand, both sides realize that

More information

Sage ERP I White Paper. An ERP Guide to Driving Efficiency

Sage ERP I White Paper. An ERP Guide to Driving Efficiency I White Paper An ERP Guide to Driving Efficiency Table of Contents Executive Summary... 3 Best-in-Class Organizations Look to Enhance Efficiency... 3 How ERP Improves Efficiency... 3 Results... 6 Conclusion...

More information

cprax Internet Marketing

cprax Internet Marketing cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top

More information

IBM Software White paper. Sales crediting. Strategies to help you succeed

IBM Software White paper. Sales crediting. Strategies to help you succeed IBM Software White paper Sales crediting Strategies to help you succeed 2 Sales crediting Contents 2 Highlights 3 Growing hierarchies, growing headaches 3 Territories and crediting: A par t of your sales

More information

Inbound Marketing Report for Anchor Computer Systems. September 2015

Inbound Marketing Report for Anchor Computer Systems. September 2015 Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove

More information

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you...

HOW TO. to Executives. You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... HOW TO Sell Marketing to Executives Automation You know that marketing automation is the greatest thing since sliced bread. After all, what else can help you... 1 making inroads with the corner office

More information

VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1. Content Marketing - Analyzing Your Efforts:

VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1. Content Marketing - Analyzing Your Efforts: VIDEO TRANSCRIPT: Content Marketing Analyzing Your Efforts 1 Content Marketing - Analyzing Your Efforts: This is a transcript of a presentation originally given live at the Growth Powered by Risdall Fall

More information

Introduction to Customer Relationship Management

Introduction to Customer Relationship Management White Paper Introduction to Customer Relationship Management Contents Introduction....2 The Decision....2 The Expectations....3 The Transition....6 The Results....7 About Ziff Davis B2B Ziff Davis B2B

More information

Rawson Internet Marketing

Rawson Internet Marketing Introduction: Connect Connecting with the right prospects is the first step to sales and marketing automation success. Let s cover how to identify your ideal buyer and connect with leads that come to your

More information

Customer Engagement Platform. Engage your audience in cross-channel conversations

Customer Engagement Platform. Engage your audience in cross-channel conversations Customer Engagement Platform Engage your audience in cross-channel conversations Customer Engagement Platform Engage Audiences Across Web, Email, Mobile and Social Today audiences are crossing digital

More information

Do you wish you could attract plenty of clients, so you never have to sell again?

Do you wish you could attract plenty of clients, so you never have to sell again? The 9 Secrets to Signing up Clients Without Selling Do you wish you could attract plenty of clients, so you never have to sell again? Imagine having an endless supply of great clients who approach you

More information

Making Sense of Your Organization s Big Data. A Guide for Small and Medium Businesses

Making Sense of Your Organization s Big Data. A Guide for Small and Medium Businesses Making Sense of Your Organization s Big Data A Guide for Small and Medium Businesses emagazine May 2013 contents 3 Winning with insight 4 Karaoke service provider sings Tableau s praises 5 Two minutes

More information

Don t put it off! Five reasons why you shouldn t defer

Don t put it off! Five reasons why you shouldn t defer 1 Don t put it off! Five reasons why you shouldn t defer your CRM project Don t put it off! Five reasons why you shouldn t defer your CRM project 85% 25-30% Here s a frank disclosure: many businesses that

More information

TRANSFORM YOUR HOTEL PROGRAM USING LANYON

TRANSFORM YOUR HOTEL PROGRAM USING LANYON TRANSFORM YOUR HOTEL PROGRAM USING LANYON As a corporate travel manager, you face constant pressure to keep travel costs down. Yet inefficient hotel sourcing, inadequate negotiating leverage, and noncompliant

More information

Turn Your Business Vision into Reality with Microsoft Dynamics GP

Turn Your Business Vision into Reality with Microsoft Dynamics GP Turn Your Business Vision into Reality with Microsoft Dynamics GP You have worked hard to build a vision for your business. With a business solution from Microsoft, you can turn that vision into reality.

More information

The Travel and Expense Management Guide for 2014

The Travel and Expense Management Guide for 2014 The Travel and Expense Management Guide for 2014 Trends for the Future March 2014 Louis Berard The Travel and Expense Management Guide for 2014: Trends for the Future In December 2013 and January 2014,

More information

TEST MANAGEMENT SOLUTION Buyer s Guide WHITEPAPER. Real-Time Test Management

TEST MANAGEMENT SOLUTION Buyer s Guide WHITEPAPER. Real-Time Test Management TEST MANAGEMENT SOLUTION Buyer s Guide WHITEPAPER Real-Time Test Management How to Select the Best Test Management Vendor? The implementation of a Test Management system to automate business processes

More information

Introduction 2 // THE 3 TYPES OF KEY PERFORMANCE INDICATORS FOR SUCCESS

Introduction 2 // THE 3 TYPES OF KEY PERFORMANCE INDICATORS FOR SUCCESS Introduction We ve been hearing it for some time now marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving and improving marketing s contribution

More information

IBM Cognos FSR Internal reporting process automation

IBM Cognos FSR Internal reporting process automation IBM Software Business Analytics Reporting IBM Cognos FSR Internal reporting process automation 2 IBM Cognos FSR Internal reporting process automation IBM Cognos Financial Statement Reporting (FSR) automates

More information

The. The Marketing Agency s Guide to Call Tracking

The. The Marketing Agency s Guide to Call Tracking The Marketing Agency s Guide to Call Tracking 1 CONTENTS 1. Introduction 3 2. Why Marketing Agencies use Call tracking 4 3. Call Tracking tools 6 4. The Mediahawk Experience 8 5. Conclusion 11 6. call

More information

InforCloudSuite. Business. Overview INFOR CLOUDSUITE BUSINESS 1

InforCloudSuite. Business. Overview INFOR CLOUDSUITE BUSINESS 1 InforCloudSuite Business Overview INFOR CLOUDSUITE BUSINESS 1 What if... You could implement a highly flexible ERP solution that was built to manage all of your business needs, from financials and human

More information

6 Ways Social Collaboration Can Boost Employee Engagement

6 Ways Social Collaboration Can Boost Employee Engagement 6 Ways Social Collaboration Can Boost Employee Engagement 6 Ways Social Collaboration Can Boost Employee Engagement In today s demanding corporate environment, businesses are struggling to boost employee

More information

Your Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved

Your Guide to Successful Digital B2B Marketing. www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Your Guide to Successful Digital B2B Marketing www.nmpilondon.com 2016 Net Media Planet Ltd. All Rights Reserved Introduction How does a business create sustainable and successful B2B marketing in a world

More information

Turn Your Business Vision into Reality with Microsoft Dynamics GP

Turn Your Business Vision into Reality with Microsoft Dynamics GP Turn Your Business Vision into Reality with Microsoft Dynamics GP You have worked hard to build a vision for your business. With a business solution from Microsoft, you can turn that vision into reality.

More information

The State of SEO within Retail Ecommerce Research Report

The State of SEO within Retail Ecommerce Research Report The State of SEO within Retail Ecommerce Research Report August 2014 www.onehydra.com The state of SEO within retail ecommerce Research Report Something s not quite right in SEO Warren Cowan, CEO & Founder,

More information

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process

Email Marketing for Success. A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing for Success A practical guide to growing your customer base, nurturing leads, and building trust throughout the purchase process Email Marketing The Email Marketer's Challenge The Email

More information

Business ByDesign. The SAP Business ByDesign solution helps you optimize project management

Business ByDesign. The SAP Business ByDesign solution helps you optimize project management SAP Functions in Detail SAP Solutions for Small Businesses and Midsize Companies Efficient Project Management Drive Project Success with SAP Business ByDesign The SAP Business ByDesign solution helps you

More information

Greater visibility and better business decisions with Business Intelligence

Greater visibility and better business decisions with Business Intelligence Greater visibility and better business decisions with Business Intelligence 3 Table of contents Introduction 3 Introduction 5 Your challenge: too much data 6 Four key aspects when considering Business

More information

C a p a b i l i t i e s

C a p a b i l i t i e s S o u t h p o r t s B u s i n e s s I n t e l l i g e n c e C a p a b i l i t i e s At Southport, we help our clients easily transform data into intuitive dashboards and reports for greater analytical

More information

ANALYTICS PAYS BACK $13.01 FOR EVERY DOLLAR SPENT

ANALYTICS PAYS BACK $13.01 FOR EVERY DOLLAR SPENT RESEARCH NOTE September 2014 ANALYTICS PAYS BACK $13.01 FOR EVERY DOLLAR SPENT THE BOTTOM LINE Organizations are continuing to make investments in analytics to meet the growing demands of the user community

More information

Strategic Account Planning How to Get from Good to Great?

Strategic Account Planning How to Get from Good to Great? White Paper Strategic Account Planning How to Get from Good to Great? Developed by Revegy, Inc. 300 Galleria Pkwy Suite 1850 Atlanta, GA 30339 Tel:+1.770.999.1570 www.revegy.com Investing in Strategic

More information

report in association with: The State of B2B

report in association with: The State of B2B 2012 report in association with: The State of B2B Lead Generation: 2012 Results WHAT S INSIDE Introduction & Methodology pg 03 Lead Sources & Volumes pg 11 Who s Using CRM pg 04 Lead Response Times, Volumes

More information

Seamless Customer Conversations

Seamless Customer Conversations Seamless Customer Conversations Driving Intelligent Interactions in the Contact Center executive brief TABLE OF CONTENTS: PAGE Effective Contact Center Operations: A Strategic Imperative...3 Challenges

More information

3 Steps to an Effective Retrospective December 2012

3 Steps to an Effective Retrospective December 2012 3 Steps to an Effective Retrospective December 2012 REVAMPING YOUR RETROSPECTIVE Scrum is a simple framework that includes some specific roles, artifacts and meetings. Scrum teams often implement the Daily

More information

OPERATIONALIZING EXCELLENCE IN THE GLOBAL REGULATORY SUBMISSIONS PROCESS

OPERATIONALIZING EXCELLENCE IN THE GLOBAL REGULATORY SUBMISSIONS PROCESS OPERATIONALIZING EXCELLENCE IN THE GLOBAL REGULATORY SUBMISSIONS PROCESS INTRODUCTION As life sciences companies face expiring patents and shrinking drug-development pipelines, it s never been more important

More information

The Beginner s Guide to Local Internet Marketing

The Beginner s Guide to Local Internet Marketing The Beginner s Guide to Local Internet Marketing Presented By: Ponte Marketing Local Marketing in 2013 Not too long ago it used to be really simple to market your business.but pretty expensive. You had

More information

MEASURING THE SUCCESS

MEASURING THE SUCCESS THE COMPLETE GUIDE TO MEASURING THE SUCCESS OF DIRECT MAIL MARKETING Everything you need for success in the modern marketing organization 1 Contents Introduction 3 Measure the effectiveness Part I 5 Driving

More information

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT INTRODUCTION Marketing and sales analytics are vital to any inbound marketing strategy, as they arm businesses with significant decision-making

More information

AN INTRODUCTION TO CONTENT MARKETING SOFTWARE

AN INTRODUCTION TO CONTENT MARKETING SOFTWARE AN INTRODUCTION TO CONTENT MARKETING SOFTWARE Like anything new, first comes the concept, then come the tools. Just about everyone claims to be doing content marketing, but far fewer organizations have

More information

Good Call. A Guide to Driving Calls with AdWords

Good Call. A Guide to Driving Calls with AdWords Good Call A Guide to Driving Calls with AdWords Introduction Some people want to talk to a real person when they re looking for information. In fact, 70% of mobile searchers have called a business directly

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Successfully Implementing a CRM

Successfully Implementing a CRM Guide to Successfully Implementing a CRM www.salesnexus.com Table of Contents Introduction 3 How To Sell It To Your Sales People 4 Deciding Upon Fields to Create 5 CRM Field Customization Worksheet 6 Reports

More information

Marketing Agency Training Series May 2011 Hash Tag: #AgencyTransform

Marketing Agency Training Series May 2011 Hash Tag: #AgencyTransform Writing the Contract & Closing the Business Marketing Agency Training Series May 2011 Hash Tag: #AgencyTransform Peter Caputa IV Director, Value Added Reseller Program Twitter: @pc4media pcaputa@hubspot.com

More information

Sage 300 Distribution

Sage 300 Distribution Sage 300 Distribution Win new markets, satisfy your customers, deliver high-quality products and services and steer your business in the right direction with Sage 300 Distribution! In this ever increasing

More information

Top 10 Ways. Operational Software Can Boost a Contractor s Bottom Line

Top 10 Ways. Operational Software Can Boost a Contractor s Bottom Line Top 10 Ways Operational Software Can Boost a Contractor s Bottom Line Top 10 Ways Operational Software Can Boost a Contractor s Bottom Line Switching to a new operational software solution is a big step

More information

Drop Shipping ebook. What s the Deal with Drop Shipping?

Drop Shipping ebook. What s the Deal with Drop Shipping? What s the Deal with Drop Shipping? How would you like to start an online store with minimal upfront investment and be able to run your business from anywhere in the world? Better yet, have someone else

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

Building a leading e-commerce business: The 3 Pillars

Building a leading e-commerce business: The 3 Pillars Building a leading e-commerce business: The 3 Pillars Get em, convert em, get em back! How should we organise our e-commerce team? Sales are growing, visits to the web site are up, we re recently launched

More information

BUILDING A HOLISTIC MARKETING STRATEGY

BUILDING A HOLISTIC MARKETING STRATEGY Introduction To Integrated Marketing: BUILDING A HOLISTIC MARKETING STRATEGY Email Social Media Online Events Blogs Web S ite Intelligence Landing Pages Integrated Analytics Many B2B marketers invest fortunes

More information

Online Lead Generation:

Online Lead Generation: Online Lead Generation: A Guide for B2B Owners & Marketers Online Lead Generation: A Guide for B2B Owners & Marketers Table of Contents Introduction 21 Key Research Findings About Lead Gen The Role of

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

HOW TO MARKET A TECHNOLOGY BUSINESS.

HOW TO MARKET A TECHNOLOGY BUSINESS. HOW TO MARKET A TECHNOLOGY BUSINESS. An Incisive Edge publication CONTENTS. INTRODUCTION. HOW TO MARKET A TECHNOLOGY BUSINESS INTRODUCTION The UK Technology Sector According to KPMG, the UK technology

More information

TAKING CONTROL OF YOUR SHORT CODE. twilio.com

TAKING CONTROL OF YOUR SHORT CODE. twilio.com TAKING CONTROL OF YOUR SHORT CODE twilio.com Twilio makes it easier than ever to utilize short code marketing, the new normal in marketing outreach, by handling complicated carrier relationships and engaging

More information

Digital Methodologies & Efficiencies that Empower your Business

Digital Methodologies & Efficiencies that Empower your Business Digital Methodologies & Efficiencies that Empower your Business 1.888.380.9439 www.freshfocusmedia.com 1 Welcome to Fresh Focus Media Strategy Creative Design Development Execution Our Core Focus: Fresh

More information

BIG DATA S BIG FAILURE: The struggles businesses face in accessing the information they need

BIG DATA S BIG FAILURE: The struggles businesses face in accessing the information they need BIG DATA S BIG FAILURE: The struggles businesses face in accessing the information they need Great ideas, inspired people and outstanding companies can rise or fall for all kinds of reasons. Navigating

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

WE RE A MARKETING AGENCY FOR THE TREATMENT INDUSTRY

WE RE A MARKETING AGENCY FOR THE TREATMENT INDUSTRY WE RE A MARKETING AGENCY FOR THE TREATMENT INDUSTRY We help you reach the people you heal. WE ATTRACT QUALIFIED CLIENTS TO YOUR PROGRAM. WE CONVERT THEM INTO QUALIFIED LEADS. YOU CLOSE MORE BUSINESS. Our

More information

Why consider Marketing Automation?

Why consider Marketing Automation? What is inbox25? Why consider Marketing Automation? Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates

More information

A 2012 Company B2C B2B B2C B2B

A 2012 Company B2C B2B B2C B2B A 2012 Company 2 These are the results of the 2nd annual Webmarketing123 State of Digital Marketing Survey. Over 500 U.S. marketing professionals two-thirds, one-third answered questions about their objectives,

More information

: 71870 ELEANORA LN RANCHO MIRAGE, CA 92270, USA.

: 71870 ELEANORA LN RANCHO MIRAGE, CA 92270, USA. G r o w Y o u r B u s i n e s s, i n c r e a s e y o u r p r o f i t & s a t i s f y y o u r c u s t o m e r s Call Center Services ERA TECH Call Centers helps large and small Business in every industry

More information

Chapter 6. Attracting Buyers with Search, Semantic, and Recommendation Technology

Chapter 6. Attracting Buyers with Search, Semantic, and Recommendation Technology Attracting Buyers with Search, Semantic, and Recommendation Technology Learning Objectives Using Search Technology for Business Success Organic Search and Search Engine Optimization Recommendation Engines

More information

APPROACHES TO SPEND ANALYSIS AND SOURCING WITH IMMEDIATE ROI THAT NO ONE TOLD YOU ABOUT, UNTIL NOW

APPROACHES TO SPEND ANALYSIS AND SOURCING WITH IMMEDIATE ROI THAT NO ONE TOLD YOU ABOUT, UNTIL NOW APPROACHES TO SPEND ANALYSIS AND SOURCING WITH IMMEDIATE ROI THAT NO ONE TOLD YOU ABOUT, UNTIL NOW Enporion, Inc. September, 2008 www.enporion.com TABLE OF CONTENTS Introduction... 3 With benefits like

More information

HOW TO GET THE MOST OUT OF YOUR ACCOUNTANT

HOW TO GET THE MOST OUT OF YOUR ACCOUNTANT Prepared by HOW TO GET THE MOST OUT OF YOUR ACCOUNTANT Do you find dealing with your accountant confusing? Not exactly sure what services an accountant can provide for you? Do you have expensive accounting

More information

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM

YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM YOUR COMPLETE CRM HANDBOOK EVERYTHING YOU NEED TO KNOW TO GET STARTED WITH CRM Introduction WHAT IS CRM? CRM is much more than a buzzy acronym that s been tossed around the business and sales world for

More information

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating

The Kentico EMS. value. Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Easy to use for creating Gain more leads, create compelling content, and optimize your marketing with Kentico EMS. Built on a scalable enterprise platform as part of Kentico CMS 7 Easy to use for creating online campaigns, forms,

More information

Analytics in the Finance Organization

Analytics in the Finance Organization Analytics in the Finance Organization Kathleen Wilhide Industry Analyst - GRC & Performance Management, Better-Insight Background In an era of new economic challenges, how companies manage the quality

More information