Knowledge Management: A CA Service Management Process Map. Lynda Rees
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1 TECHNOLOGY brief: KNOWLEDGE MANAGEMENT Knowledge : A CA Service Process Map Lynda Rees Principal Consultant January 2010
2 Table of Contents Executive Summary 1 Section 1: Challenge 2 Simplifying ITIL How to Use the CA Service Process Maps SECTION 2: Opportunity 3 The Knowledge Process Capture Information The flow from data to wisdom Storing Information Transform To Useable Knowledge Transfer/Disseminate Informed Decisions Integrating Knowledge with other Processes Optimizing the Knowledge Journey SECTION 3: Benefits 9 Benefits of Knowledge Best Practices Section 4: Conclusions 9 Section 5: About the Author 10 Copyright 2010 CA. All rights reserved. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies. ITIL is a Registered Trademark and a Registered Community Trademark of the Office of Government Commerce, and is Registered in the U.S. Patent and Trademark Office. This document is for your informational purposes only. To the extent permitted by applicable law, CA provides this document As Is without warranty of any kind, including, without limitation, any implied warranties of merchantability or fitness for a particular purpose, or non-infringement. In no event will CA be liable for any loss or damage, direct or indirect, from the use of this document including, without limitation, lost profits, business interruption, goodwill or lost data, even if CA is expressly advised of such damages.
3 Executive Summary Challenge The Information Technology Infrastructure Library version 3 (ITIL V3) process framework approaches IT Service (ITSM) from the lifecycle of a service. ITIL V3 best practice guidelines are complex and challenging to interpret across all five phases of the service lifecycle. Moreover, they are not designed to provide definitive advice about implementing ITSM processes. Many IT organizations consequently undertake an ITIL journey without a firm idea of their goals or path toward achieving said goals. Although most organizations have vast amounts of knowledge across the enterprise in the form of individual expertise and data it may not be easy to query or find. Knowledge provides a framework to transform data into useable knowledge that supports the service lifecycle. Opportunity By implementing Knowledge, you have the opportunity to improve the quality of service delivered to your customers, increase customer satisfaction, and reduce the cost of maintaining and managing services enabling more informed decision making throughout the enterprise. Knowledge focuses on ensuring that the right information is delivered to the right place or person, at the right time, enabling informed and timely decisions. By transforming the data in the enterprise into knowledge that is dynamic and context based, other processes within the ITIL framework also benefit. CA has developed a unique approach to charting the ITIL journey through a visual representation of the ITIL framework and its interdependent ITSM processes in the form of a subway map. This map is an ideal starting point for understanding and communicating about ITIL. It helps you successfully plan and implement Incident programs. Benefits The CA Knowledge process map enables IT organizations to support services and better align IT to business needs. Following the Knowledge map helps generate: Improved quality of service and higher user satisfaction Increased adoption of self service Reduced time to diagnose incidents and problems, higher first-call resolutions Reduced training time and costs Faster adoption of new or changed services Increased responsiveness to changing business demands TECHNOLOGY brief: KN OWLEDGE MANAGEMENT 1
4 Section 1: Challenge Simplifying ITIL The ITIL V3 process framework focuses on the service lifecycle and the way that service management components are structured and linked. It embodies critical guidance for IT organizations seeking to improve service quality and align more closely with business goals in order to create value for their business and its customers. But the ITIL V3 best practice guidelines are complex and challenging to interpret across all five stages of the service lifecycle. Moreover, they are not designed to provide definitive advice about implementing ITSM processes. Many IT organizations consequently undertake an ITIL journey without a firm idea of their goals or path toward achieving said goals. CA has developed a unique approach to charting the ITIL journey through a visual representation of the ITIL framework and its interdependent ITSM processes in the form of a subway map. These maps present an easy-to-navigate, high-level view of the ITIL terrain. IT executives, strategists, and implementers can use these ITSM process maps along with the family of CA ITSM Process Map Technology Briefs that expands on them. The maps and technology briefs provide a common reference point for understanding and communicating about ITIL. They also help you with program planning and implementation. How to Use the CA Service Process Maps CA s ITSM Process Maps use the analogy of subway system maps to illustrate how best to navigate a continual service improvement journey guided by strategic controls throughout the service lifecycle. Each map describes the relevant ITIL processes (tracks) the ITIL process activities (stations) that you will need to navigate to achieve ITIL process goals (your destination), and the integration points (junctions) that you need to consider for process optimization. CA has developed three maps (Figure A) that portray the critical ITIL disciplines that most ITSM discussions focus on: Service Design, Service Transition, and Service Operation. Figure A The Service Operations phase of the lifecycle, as shown by the CA ITSM Process Map for Service Operation (Figure B), is where organizations have typically begun the ITIL journey simply addressing the complexities of keeping the lights on. Its role in the service lifecycle has a far-reaching impact, as its tracks are responsible for executing processes that optimize the cost and quality of services. CA ITSM PROCESS MAPS 2 TECHNOLOGY brief: KN OWLEDGE MANAGEMENT
5 Figure B SERVICE OPERATIONS MAP This map depicts the major ITIL processes as the stations en route to an organizational process or goal (destination). The ITIL process stations are served by tracks, which are positioned relative to one another to illustrate how they support the goal of continuous improvement. The ITIL continuous improvement cycle takes the form of a circle or central line, with each Plan-Do-Check-Act (P-D-C-A) step as a process integration point or junction on the line. Junctions serve both as reference points when assessing process maturity and as a means to consider the implications of implementing a process in isolation. Service Operation Request Fulfillment Service Request (Incl. Self-Service) Verify Provide Rights Access Request Monitor / Track Informed Decisions Executive Policy DO Secure Service Access Error Control Transfer/ Disseminate Transform to Usable Knowledge Demand Record Service Portfolio Store Info. Prevent and Eliminate Problems Resolve Review/ Action CHECK Automate and Control Financial ACT Raise Incident Record Incident Investigate Diagnose Escalate Filter / Correlate Select Response Detect (Incl. Fault Detection) Event Problem Access PLAN Problem Control Known Errors Capture Info. Approval (Financial, Compliance) Work Around Fulfillment Deliver Standardized Services Resolve/ Recover Problem Incident Event Key Intersections Strategic Controls Restore Service Knowledge Request Fulfillment Strategic Inputs Knowledge Access Continual Service Improvement This paper is part of a series of ITSM Process Map Technology Briefs. Each technology brief explains how to navigate a particular ITIL process journey, reviewing each process activity that must be addressed to achieve process goals. Along each journey, careful attention is paid to how technology plays a critical role in both integrating ITIL processes and automating ITIL. SECTION 2: Opportunity The Knowledge Process The purpose of Knowledge is to provide the right information to the right people at the right time to enable informed decision making. Informed decision making enables service providers to be more efficient and improve the quality of service delivered. In order to provide this information, context-driven knowledge needs to be created. A Service Knowledge System (SKMS) becomes the single system to both manage and access this information. The Configuration System (CMS), Configuration Database (CMDB), other data repositories in the enterprise, and the experience of staff all underpin the SKMS. Data goes through a transformation process before it truly becomes useful knowledge. Data is captured, stored, analyzed, transformed into information that is useful, and made available for use. TECHNOLOGY brief: KN OWLEDGE MANAGEMENT 3
6 The SKMS is not intended to be one physical database, rather a virtual database able to access various data sources that exist in the enterprise, transform them for use, and present them to the right audience at the right time. The idea behind the SKMS is similar to that of the CMDB; the data comes from various places such as the CMDB, CMS, Availability data, human resource data, Service Portfolio data, supplier and contracts, and any unstructured data. So, in essence, the SKMS is a federated database, relating all of these pieces and providing the information needed to manage the full lifecycle of the IT service. ITIL v3 introduced the concept of capturing information throughout the entire service lifecycle. But while information is captured throughout the lifecycle, the transition phase acts as the gateway for knowledge to be introduced into the production environment. Service Transition uses information from Service Design, such as configuration baselines, and updates the CMDB and thus the CMS. In addition, valuable information is captured during development and testing, and eventually goes through Change controls. This phase ensures that the right knowledge is in place to equip Service Operation. To provide a practical example of Knowledge embedded in an ITIL process, this paper will demonstrate its relationship with Incident as a capturing mechanism and data source. For the purpose of this paper, Knowledge is addressed in the Service Operation set in the subway map. Knowledge is a lifecycle-wide process and has key intersections with other ITIL processes, such as Incident and Problem. For instance, Incident is dependent on useful information to enable timely handling of incidents, and contributes to the SKMS by providing workaround information. When addressing Knowledge from a Service Operations perspective, the major activities include: Capture Information Store Information Transform to Usable Knowledge Transfer/Disseminate Make Informed Decisions 4 TECHNOLOGY brief: KN OWLEDGE MANAGEMENT
7 Figure C Figure C illustrates the Knowledge process line on the CA Service Operation subway map, which serves as a basis for the discussion to follow. THE KNOWLEDGE MANAGEMENT PROCESS Informed Decisions DO CHECK Transfer/ Disseminate Transform to Usable Knowledge Store Info. PLAN ACT Capture Info. Knowledge Capture Information ITIL describes the Data-to-Information-to-Knowledge-to-Wisdom (DIKW) structure, where information is captured, stored, analyzed, and transformed into useable knowledge before it is transferred for use. Knowledge is built from data, but data has little meaning by itself. To provide meaning, some kind of relationship or context needs to be put around the data to transform it for use in order to put it to action. The flow from data to wisdom As all knowledge starts with data, an organization can take advantage of the data captured from the various IT Systems. For instance, the first station on the Knowledge journey is Capture Information. During this stage, information is captured from processes within the ITIL framework (as depicted in the ACT junction on the Incident track). During the Incident Workaround activity, information is captured and recorded in context to the user, affecting Configuration Item (CI) and all workaround detail. All of this information provides a foundation for putting this into relevant context during the next stages of Knowledge. Problem also intersects with Incident at this stage and provides information on any known errors in the environment. The workaround may be required until a permanent fix has been determined by Problem, or it could become the permanent fix if the resolution is deemed too costly to implement. For this purpose, the workaround will then need to move through the next stage of the Knowledge lifecycle in order for the organization to use it. Storing Information At this stage the Analyst creates, in context, a draft knowledge artifact directly from the Incident or Problem. Information is captured and stored from the Incident or Problem record, TECHNOLOGY brief: KN OWLEDGE MANAGEMENT 5
8 Informed Decisions Secure Service Access Monitor / Track Prevent and Eliminate Problems Resolve Raise Incident Request Fulfillment Service Request (Incl. Self-Service) Verify including the effected end user, detail and Record summary information, the workaround detail, affected CI, and links to any other information. Ideally, this artifact is stored in a central repository for the next phase of the process to take place. Provide Rights Executive Policy DO Error Control Transfer/ Disseminate Transform to Usable Knowledge Service Portfolio Review/ Action CHECK Record Select Response Filter / Correlate Detect (Incl. Fau Access Request Automate and Control Investigate Store Info. Diagnose PLAN Demand Financial Escalate blem ident ent quest Fulfillment owledge cess Key Intersections Strategic Controls Strategic Inputs Continual Service Improvement By including this as part of the Incident process, the analyst is not performing Problem Known an extra or separate task for Control Knowledge, Errors but an integrated, overlapping activity that benefits IT Service as a whole. The content has become easy to capture, and the IT organization will soon be learning from its own experiences. In addition to the CMS and CMDB, the Incident and Problem Capture Info. system Work (or Approval Around integrated Service Desk) underpins the SKMS, (Financial, providing Compliance) a source of data, and should therefore be integrated with the knowledge management system. Useful integration points include: Deliver Standardized Access CA CMDB to a knowledge-authoring Services tool from an Incident or Problem record A Configuration Ability to automatically Database populate information into the knowledge artifact (CMDB) is a critical element of an ITIL implementation. Restore A link to the draft knowledge artifact in the Incident or Problem record CA CMDB provides a single source Service of truth about Configuration Item A link to the CI in the knowledge artifact information and the relationships between them. Fulfillment Resolve/ Recover Transform To Useable Knowledge During this stop in the Knowledge journey, the knowledge artifact is ready for formatting, routing to a subject matter expert(s) for review and amendment, final approval, and publication. The information captured and stored by Incident and Problem provides the foundation for transforming knowledge into a useable form by providing relationships and context to the data. The incident should include details such as the type, the effected end user, how the user reported the incident (their description), and CI (accessed from the CMDB). For instance, the knowledge artifact should include workaround details related to an impacted Service (CI) captured from the incident. If a knowledge artifact was created without relevant CI information, there would be no context around the application or service related to the ACT M Access Knowledg Manageme 6 TECHNOLOGY brief: KN OWLEDGE MANAGEMENT
9 workaround. It is critical that as much information as possible is captured to help frame usable knowledge. Well written knowledge will facilitate the use, reuse, or adoption of the knowledge base, and usually includes clear instructions or steps. These steps can be bulleted or numbered and include screenshots and Knowledge Trees which ask the user specific questions, eventually leading to resolution steps. Automated solutions can also be embedded into artifacts that include scripted fixes that the technician or end user can click to execute the fix. Solution templates can help enforce required information as well as provide a consistent format. The knowledge artifact will then go through a review process. Normally, at least one role is assigned to managing knowledge from a review standpoint. A typical role for this part of the process is a Knowledge Engineer (or Knowledge Worker). The Knowledge Engineer may have responsibility for reviewing the format of the knowledge artifact, then consult with an SME for technical accuracy and relevance. The use of SMEs in the Knowledge process is paramount as they provide, as the name implies, the expertise. This responsibility should not be mixed with that of the Knowledge Engineers; their responsibility is to engage the SMEs at the appropriate time. At this stage it is important to consider the targeted audience of the knowledge. For instance, if a developer provided knowledge content that is highly technical, and is intended for end users to view through self service, it may need to be reworded. Another point to consider is the wording end users use to report Incidents, as these can be used for retrieval purposes (particularly if made available via self service). Organizations tend to re-word users descriptions to include more technical or business terms, and unfortunately lose valuable context. The wording customers use to describe or ask for things should be included within the knowledge. Transfer/Disseminate The final station is Transfer/Disseminate, which moves toward the Do junction. Here, decisions are made on who will have access to the knowledge and how they will have access to it. The knowledge will need to be transferred to the right part of the organization. Again, the audience must be clearly understood to ensure that the appropriate method of delivery is defined, and security is applied to the knowledge. The audience may include end users and various levels of technicians throughout the enterprise. If the audience is IT only (highly technical in nature for instance), then the knowledge may not be suitable for use via self service. If the intended audience are end users, the knowledge should be made available through a self service mechanism which has search and retrieval capabilities, dynamic FAQs, and links to announcement boards. Technicians should have easy access to knowledge through an integrated Service Desk, so searches return results in context to Incidents, their descriptions, categories, and CIs. If knowledge is divided between IT levels or groups, security will need to be applied. TECHNOLOGY brief: KN OWLEDGE MANAGEMENT 7
10 Informed Decisions Now that knowledge has been dispersed, the organization has reached its destination on the Knowledge journey and can make informed decisions to support services, based on previous organizational learning. Knowledge is a cyclical process, therefore this is not really the end of the track for knowledge. As part of Continual Service Improvement, measurements and improvements will need to take place to ensure that knowledge is kept valid. A SKMS can quickly become overloaded with old and irrelevant knowledge if it is not measured for effectiveness, and the knowledge program can fail. activities that need to be undertaken include: Review knowledge due for review/retirement Amend or retire knowledge when necessary Undertake periodical knowledge gap analysis Review metrics for knowledge effectiveness Integrating Knowledge with other Processes Knowledge becomes truly optimized when integrated with other processes such as Incident, as well as Request Fulfillment, Problem, Access, and Event. The close relationships between these processes are represented visually in the CA Service Process Map for Service Operation (Figure B). Some of the support processes cross each other at different intersections. This indicates a relationship between those processes where the outputs from one become the inputs to another. There are also integration points with other processes such as Change and Release and Deployment, as well as processes from Service Design. For instance, Service Transition serves as the gateway for Knowledge, ensuring adequate knowledge is captured, tested and released when a new or changed service is introduced into the production environment. Release and Deployment captures valuable information from development and testing, any accepted known errors, as well as information from the Design phases, such as service level, availability, capacity, configuration baselines, etc. Change ensures that adequate knowledge is available for the new or changed service before it is released into production. Release could also be used to test knowledge before it is introduced for consumption. Optimizing the Knowledge Journey Since the primary goal of the Knowledge process is to ensure that users have access to reliable and secure information to make informed decisions, activities should incorporate technologies that support the functions: capture, storing information, transform to usable knowledge, transfer/disseminate. Tools that help enhance the Incident process should provide: Tight integration and controls between supporting processes, for example, the capture of information from Incidents and Problem records (workaround information) Ability to search external repositories for unstructured knowledge Ability to link to other sources of knowledge 8 TECHNOLOGY brief: KN OWLEDGE MANAGEMENT
11 Tight integration with a Service Desk tool for in-context search purposes Workflow capabilities to streamline the review and approval process Review and Retirement date features Knowledge calendar functionality Easy-to-use editing capabilities Decision Trees Template Collaboration capabilities Categorization features SECTION 3: Benefits Benefits of Knowledge Best Practices The benefits of implementing an effective Knowledge process in line with ITIL best practices include: Improved quality of service to users Improved user satisfaction Increased adoption of self service Higher first call resolution rates Reduced time to diagnose incidents and problems Reduction in training time and costs Faster adoption of new or changed services Increased responsiveness to changing business demands Section 4: Conclusions The objective of Knowledge is to provide the right information to the right place or person at the right time. By embedding Knowledge into other ITIL processes, knowledge becomes a by-product which is in context, timely and relevant to the organization. Technology can play a critical role in optimizing the Knowledge process by automating the actual process activities themselves, and by accessing the outputs from other related processes (such as capturing workaround data from Incident ). Self Service plays a key role in improving support, and increasing user satisfaction by delivering quality information to customers when they need it. TECHNOLOGY brief: KN OWLEDGE MANAGEMENT 9
12 Section 5: About the Author Lynda Rees has over 10 years experience in the IT industry, predominately working in the Service arena. Rees has been both a Service practitioner and a consultant for large companies in the US, Asia Pacific and Europe, and has authored several Service whitepapers. Rees is an ITIL Service Manager, a Certified Help Desk Manager by HDI, and a member of the Help Desk Institute (HDI) and the IT Service Forum (itsmf). 10 TECHNOLOGY brief: KN OWLEDGE MANAGEMENT
13 About CA: CA (NASDAQ: CA) is the world s leading independent IT management software company. With CA s Enterprise IT (EITM) vision and expertise, organizations can more effectively govern, manage and secure IT to optimize business performance and sustain competitive advantage. For more information, visit CA, one of the world s largest information technology (IT) management software companies, unifies and simplifies the management of enterprise-wide IT for greater business results. Our vision, tools and expertise help customers manage risk, improve service, manage costs and align their IT investments with their business needs. This document shall not serve to (i) affect the rights and/or obligations of CA or its licensees under any existing or future license agreement or services agreement relating to any CA software product; or (ii) amend any product documentation or specifications for any CA software product. The development, release and timing of any features or functionality described in this document remain at CA s sole discretion. Notwithstanding anything in this document to the contrary, upon the general availability of any future CA product release referenced in this document, CA may make such release available to new licensees in the form of a regularly scheduled major product release. Such releases may be made available to current licensees of the product who are active subscribers to CA maintenance and support, on a when and if-available basis. In the event of a conflict between the terms of this paragraph and any other information contained in this document, the terms of this paragraph shall govern. Copyright 2009 CA. All rights reserved. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Intel and Intel Itanium are trademarks or registered trademarks of Intel Corporation in the United States and other countries. Microsoft, SQL Server.Net, Visual Studio, Internet Explorer, Windows Vista and Windows are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. UNIX is a registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks and logos are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. ITIL is a Registered Trade Mark, and a Registered Community Trade Mark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. Red Hat and Red Hat Enterprise Linux are trademarks or registered trademarks of Red Hat, Inc in the United States and/or other countries. SUSE is a registered trademark of Novell, Inc., in the United States and other countries. Eclipse is a trademark of the Eclipse Foundation, Inc. SPARC is a trademark or registered trademark of SPARC International, Inc. in the United States and other countries. Adobe and Dreamweaver are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Mozilla and Firefox are registered trademarks of The Mozilla Foundation in the United States and/or other countries. Solaris is a register trademark of Sun Microsystems in the United States and other countries. IBM, z/os, z/architecture, CICS, WebSphere. DB2, MQSeries, System p5, System p6, AIX and DB2 Universal Database are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. All trademarks, trade names, service marks and logos referenced herein belong to their respective companies. THIS DOCUMENT IS FOR YOUR INFORMATIONAL PURPOSES ONLY. TO THE EXTENT PERMITTED BY APPLICABLE LAW, CA PROVIDES THIS DOCUMENT AS IS WITHOUT WARRANTY OF ANY KIND, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT WILL CA BE LIABLE FOR ANY LOSS OR DAMAGE, DIRECT OR INDIRECT, FROM THE USE OF THIS DOCUMENT, INCLUDING, WITHOUT LIMITATION, LOST PROFITS, LOST INVESTMENT, BUSINESS INTERRUPTION, GOODWILL OR LOST DATA, EVEN IF CA IS EXPRESSLY ADVISED IN ADVANCE OF THE POSSIBILITY OF SUCH DAMAGES
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