HELLO I M MARIKA BEINDORFF AND THIS IS MY PRESENTATION FOR THE HOSPITALITY AWARDS 2015

Transcription

1 HELLO I M MARIKA BEINDORFF AND THIS IS MY PRESENTATION FOR THE HOSPITALITY AWARDS 2015

2 L uv W R ENZ BJB $^., YY V-.- -.j FOQG BhB I dxcy $ A LITTLE ABOUT ME y 24 YEARS OLD y SWISS & BRITISH y RAISED IN SWITZERLAND y FLUENT IN ENGLISH & GERMAN

3 BORN IN LONDON January 1991 GREW UP IN SWITZERLAND FELL IN LOVE WITH READING & BOOKS GRADUATED HIGHSCHOOL MAJORING IN LANGUAGES 2009 DISCOVERED MY PASSION FOR TRAVELLING WORKED AS A WAITRESS SUMMER 2009 PREVIOUSLY..

4 GOT ACCEPTED TO ECOLE HÔTELIERE DE LAUSANNE APRIL 2009 F&B INTERN AT ELOUNDA BEACH HOTEL - GREECE SUMMER 2010 HEAD OF INTERNAL COORDINATION FOR FÊTE FINALE SEP 2011 JUN 2012 SALES & MARKETING INTERN FOR 2 STARTUPS IN MIAMI JUN NOVEMBER 2012 PREVIOUSLY..

5 BECAME INFATUATED WITH DIGITAL MARKETING HEAD OF MARKETING FOR TEDxEHL NOV 2013 JUN 2013 GRADUATED BSC IN INTERNATIONAL HOSPITALITY MANAGEMENT JULY 2013 PREVIOUSLY.. STUDENT DELEGATE AT THE LUXURY HOSPITALITY EVENT MAY JUN 2013

6 STUDENT ECOLE HOTELIERE DE LAUSANNE AUG 2013 DEC , LAUSANNE HEAD OF MARKETING FOR TEDxEHL IN CHARGE OF A GREAT TEAM OF 5 PEOPLE TO PROMOTE THE TEDxEHL EVENT, RESULTING IN GREAT DIGITAL COVERAGE & ONLINE AWARENESS FOR THE EVENT ITSELF & OVER 45K YOUTUBE VIEWS POST-EVENT. BEEN THERE, DONE THAT..* 2012, MIAMI SETUP A COMPANY BLOG & SOCIAL MEDIA IN AN EFFORT TO INCREASE AWARENESS & DRIVE TRAFFIC TO THEIR WEBSITE. 2013, LAUSANNE STRATEGIC INVESTMENT DAYS CHALLENGE WINNER WINNING TEAM OF NEGOTIATING THE MOST BENEFICIAL MANAGEMENT CONTRACT TERMS WITH NICOLAS MAYER, PWC, & TOM HAWLEY, HYATT, AS JUDGES. * AND MORE..

7 DIGITAL FIELD MARKETING EXECUTIVE GERMANY, AUSTRIA & SWITZERLAND AUG 2013 DEC 2014 MANAGE A PORTFOLIO OF 5 HOTELS INCLUDING THE LARGEST CONFERENCE HOTELS IN SOUTHERN GERMANY & THE W HOTEL IN SWITZERLAND MAXIMISE REVENUE THROUGH PUSHING WEB INTERNAL CHANNELS vs. OTAs EXECUTE ONLINE MARKETING STRATEGIES PREVIOUSLY.. DRIVE REVENUE THROUGH MARKETING CONTENT MARKETING TEMPORARILY RESPONSIBLE FOR SOCIAL MEDIA FOR 2 HOTELS IN MUNICH WORK ON STARWOOD S EMERGING DIGITAL PLATFORMS STRATEGIZE & EXECUTE SEO

8 DIGITAL FIELD MARKETING EXECUTIVE GERMANY, AUSTRIA & SWITZERLAND AUG 2013 DEC 2014 BEEN THERE, DONE THAT..* MEETING SITES HELPED PILOT A PROJECT FOR NEW MEETING WEBSITES THAT WAS THEN ROLLED OUT TO HOTELS IN EAME `THE EARLY BIRD CATCHES THE WORM` CAMPAIGN TO COMBAT OTA BOOKINGS AIM WAS TO GENERATE MORE BOOKIGS VIA WEB INTENRAL CHANNELS BY OFFERING UP TO 40% OFF WHEN BOOKING AT LEAST 30 DAYS IN ADVANCE. RESULTS: +33.5% REVENUE VIA INTERNAL CHANNELS WEBSITE REVAMP ACTIVELY PARTICIPATED IN STRATEGIZING THE REVAMP OF HOTEL S WEBSITES INCLUDING USER EXPERIENCES, DESIGN ELEMENTS, SEO & ENHANCED CONTENT, WHICH WAS ROLLED OUT TO 34 HOTELS * AND MORE..

9 DIGITAL FIELD MARKETING MANAGER MIDDLE EAST JAN PRESENT HELP OPEN NEW HOTELS IN THE REGION INCLUDING CURRENTLY.. GRAND HILLS BROUMANA, STARWOOD`S FIRST LUXURY COLLECTION HOTEL IN LEBANON & ST. REGIS DUBAI, W DUBAI & WESTIN DUBAI AL HABTOOR CITY STARWOOD`S LARGEST COMPLEX OUTSIDE OF LAS VEGAS & MACAU WITH 1600 ROOMS INDEPENDENTLY MANAGE A PORTFOLIO OF HOTELS INCLUDING 3 HOTELS IN BAHRAIN & 2 MAJOR HOTELS IN DUBAI TOTALING 2000 ROOMS & MAKING 14`000K REVENUE YTD`15 THROUGH WEB INTERNAL CHANNELS ALONE SPECIALIZE ON DESTINATION MARKETING FOR MIDDLE EAST

10 DIGITAL FIELD MARKETING MANAGER MIDDLE EAST JAN PRESENT IDEATE & EXECUTE ONLINE MARKETING STRATEGIES CURRENTLY.. WORK ON STARWOOD S EMERGING DIGITAL PLATFORMS HELP HOTELS BUDGET FOR 2016 DRIVE REVENUE THROUGH ONLINE PLATFORMS STRATEGIZE & EXECUTE CAMPAIGN MANAGEMENT & MARKETING HELP TRAIN NEW HOTEL MARKETING MANAGERS & COLLEAGUES MANAGE THE HOTELS ONLINE PRESENCE INCL. OTAS, WEBSITES HEAVILY FOCUS ON F&B MARKETING OVERSEE SOCIAL MEDIA ACT AS A CONSULTANTS FOR THE SALES, REVENUE & MARKETING TEAMS ON PROPERTY

11 DIGITAL FIELD MARKETING MANAGER MIDDLE EAST JAN PRESENT INCREASED REVENUE +30% 4`672K REVENUE GENERATED YTD JUL`15 THROUGH DIGITAL PLATFORMS ALONE FOR MY HOTELS AN INCREASE OF +30% COMPARED TO LAST YEAR BEEN THERE, DONE THAT..* COMING SOON PATICIPATE IN WEBSITE RELAUNCH TASKFORCE BEEN SELECTED TO PARTICIPATE IN A TASKFORCE TO RELAUNCH OVER 400 WEBSITES IN EAME IN 1.5 WEEKS ONGOING #DISCOVER ARABIA CAMPAIGN ONE OF THE MAIN TEAM LEADERS IN DEVELOPING A DESTINATION MARKETING STRATEGY FOR SPG MIDDLE EAST. GREW INSTAGRAM FOLLOWERS IN 5 MONTHS. STARTING TUMBLR BLOGGING TO INCREASE AWARENESS THROUGH UNIQUE DESTINATION CONTENT. ORGANIZING #DISCOVER ARABIA EVENTS TO INVOLVE THE LOCAL COMMUNITY & HOTELS TO CREATE MOMENTUM. * AND MORE..

12 I worked very closely with Marika for 1.5 years, in which she quickly learnt the trade & excelled with her day to day tasks. This led to her being lead on three major digital initiatives by Starwood. Marika helped plan, design, optimize and ultimately distribute the new meeting sites. ENDORSEMENTS.. Furthermore, she worked on driving revenue through a new segmental platform called Rooms With A View, and used her SEO knowledge to strategize the best way to revamp all our hotel s websites. - by Sascha Ross, Senior Digital Field Marketing Manager, Germany, Austria & Switzerland

13 Since Marika joined us here in Dubai, she has been a valued team member and has successfully taken care of her portfolio of up to 11 hotels, including the recent opening of Grand Hills Broumana in Lebanon. Currently, she is intensively working with other colleagues on planning & conducting a destination marketing strategy for our region, which includes the Instagram & Tumblr account Discover Arabia where they are continuously growing followers & awareness. ENDORSEMENTS.. Several future activities are yet to come, which will result in more awareness for the Middle East as a one-of-a-the-kind travel destination. - By Jeremie Lannoy, Senior Digital Field Marketing Manager, Middle East

14 Marika set up all relevant social media platforms, grew our audience, created content and continuously communicated throughout all channels. Finally, she set up an additional tool (Hootsuite) that allows for easy and structured posting going forward. I can say that Marika created and maintained social media for two companies from scratch and exceeded our expectations in doing so. I only provided objectives and all tools necessary to perform the tasks at hand but did not give much directive aside from occasional update meetings. Because of her highly structured and apprehensive behavior she solved all tasks assigned very quickly. - by Sebastian Lang, President of Lang & Schwander and system4 ENDORSEMENTS..