Guldsmeden Hotels Sustainable Management Plan 2016
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- Beatrice Powell
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1 Guldsmeden Hotels Sustainable Management Plan 2016 The Sustainability Management Plan covers 4 key areas: I Environmental II Socio cultural III Quality IV Health & Safety A. Sustainable Management A.1 Implement a Sustainability Management Plan This is the full Sustainable Management Plan that gives a comprehensive insight into our hotels long term policy towards a sustainable management of our property covering 4 key areas of the Guldsmeden Hotels business: Environment, Socio cultural, Quality and Health & Safety. The Sustainable Management Plan has been developed by Guldsmeden Hotels Green Team by following the Green Globe Certification Standard. The Green Team, which manages both new and ongoing sustainability initiatives, worked together with all departments and colleagues to invent and identify sustainability initiatives at the hotels thus creating a bottom up approach which will simplify the integration of the Sustainability Management Plan in all departments. This is a continual process and the Sustainability Management Plan is to be used both internally and externally. Internally, in every department, as a guide to the staff s work at Guldsmeden Hotels and externally for our stakeholders, may they be guests or suppliers, to understand the way the business is run considering the triple bottom line. The sustainability Management Plan, including the environmental policy, is communicated both externally and internally through different mediums. Internally, it is accessible to all the staff through the Guldsmeden Hotels intranet whilst it is available
2 externally to any stakeholders, be it guests, suppliers or press, through the Guldsmeden Hotels website. Furthermore, the sustainability message is communicated to everyone present in all the hotels through small messages and actions. One example is all the serviettes/napkins in the restaurant have Love Food, Hate Waste printed on them which grows awareness and sparking sustainability discussions. In addition, the Guldsmeden Hotels group understands that there is always room for improvement in our sustainability efforts. A.2 Legal Compliance Guldsmeden Hotels is licensed according to Danish law and in compliance with all relevant international or local legislation and regulations, including health, safety, labor, and environmental aspects, and insurance policies and other guest and staff protection instruments are up to date and in order. A.3 Employee Training Due to the relatively small size of the hotels and the different locations which these lie in, the employee training is based on on the job training. Depending on which department the employee is employed in, they are given instructions pertaining to their duties (environmental and purchasing policies, waste and energy management, proper recycling, not throwing out food, use of cleaning products etc.). All new employees are given a thorough introduction to our concept and our commitment to sustainability. In addition, all employees are instructed in the information that we give out to guests regarding our sustainability efforts, in order to be able to answer questions from guests and visitors. Key employee with responsibility for safety measures is responsible for introducing all employees to response on emergencies. All employees are informed about our efforts in the neighborhood and local community, and encouraged to support them. All recent new initiatives have been thoroughly communicated throughout the organization and the appropriate staff has been trained to ensure maximum implementation. A.4 Customer Satisfaction The satisfaction of guests is naturally a priority and we do our utmost to ensure that the customer has a satisfactory stay. We interact with guests to a great degree in that guests have to be let in the door by staff, thereby being greeted personally without the option for electronic check in. Furthermore, no employees wear uniforms, and are therefore required to be more proactive and intuitive in regards to guests needs, as employees are not instantly obvious. This constant interaction with guests makes it very
3 simple to register any dissatisfaction or complaints. In case of complaints, it is our policy to do whatever it takes to turn the situation around, regardless of whether or not we find the complaint reasonable. We want all our guests to leave the house in as satisfied a frame of mind as possible. A.5 Accuracy of Promotional Materials All communication at Guldsmeden Hotels goes through the PR & Communication Manager, who is also the person in charge of the environmental accreditations and certification by Green Globe Certification and others. Therefore, there is no risk of lack of information regarding the sustainability efforts of the hotel group. We are very strict about not overselling our product, and prefer to underplay, rather than the opposite, thereby always surprising in a positive manner. A.6 Local Zoning, Design and Construction Our buildings are from between 1880 and 1950, and have all been renovated in a manner compatible with the surrounding neighborhoods. No local significant sites, water courses, wildlife of any sort, vegetation or local residents have been disturbed in an adverse manner. Ongoing maintenance and repairs are performed regularly. The renovation includes re using as much of the original structure as possible. Renovation/interior design is always performed with the purpose of being as sustainable, energy saving and long lasting as possible, and includes use of environmentally sound materials. We use long life natural materials such as stone and wood (teak and bamboo from plantations), as these materials age well, and do not require frequent substitution. We combine elements from Asia with traditional Nordic features and native vegetation in our interior design. All appliances that are purchased for operating the hotels, are energy and water saving. The buildings are accessible for persons with special needs, but access varies from hotel to hotel, as some have stairs leading up to reception, and others have elevators. Where there are stairs to enter the building, we rely on manpower to carry the guest inside we always have staff available to perform this action. The buildings are all licensed to be used as hotels. A.7 Interpretation As we are a hotel chain, and have guests of many nationalities, our main language is English. Of course, we attempt to be able to communicate in as many languages as possible our native Danish, Norwegian, Italian, French, German, Arabic and Polish is spoken in our hotels.
4 A.8 Communications Strategy We communicate with our guests and visitors to the hotels and the website in a comprehensive manner. Our plans and strategy for a sustainable operation, as well as our specific implementations are clearly communicated, as is our involvement with the local community and other charity work. Our sustainable operations involve our guests, and we inform and advise them as to food, energy and water saving practices. Our room information also includes information as to how to recycle paper, cardboard, glass and batteries, see Checklist guests. All visitors are given a hotel specific newspaper with practical information regarding their stay as well as information as to how to make their stay as environmentally low impact as possible. We also involve our guests by, in this newspaper, asking for their best recycling/sustainable tip, so that they can help us to continuously improve. We are active on various social media platforms, which we use to raise our brand recognition, and to spread the word about social, political and environmental issues that we find important. We are members of various social and sustainability initiatives on the part of the government and municipality, and Guldsmeden Hotels have gained a reputation for being on the forefront of sustainability in the hospitality sector. We are therefore often asked to speak at conferences with a sustainability angle, which we are always happy to do. We are members of GoGreen, a Danish initiative, local for Aarhus and Copenhagen, who run a website and produce maps with listings of green choices for tourists and other travellers. See gogreencopenhagen.dk. Guests are encouraged to support our cooperation with the Children s Heart Foundation, whom we have supported since 2008 we have given several hundred thousand DKK to the foundation over the years. The CHF have a yearly bicycle race for their children members, we have connected our efforts to all things bike related: we host their participants, families and doctor free of charge, and we donate approximately half of the proceeds from our considerable bike rental to the Foundation. A.9 Health and Safety Purchase and operating policy for all mechanisms, equipment and facilities is that they be as environmentally friendly as possible: low emission and consuming minimum energy. We have an experienced team of handymen and electricians who maintain the facilities etc., so that we have constant check on them being in good working condition. All necessary and mandatory safety requirements for handymen are in order. National laws and regulations entail twice yearly check on all kitchen equipment and food processing procedures, which we always pass at the highest level. (smiley evaluation). New kitchen staff is trained on safety and procedures, and must undergo a 1 day mandatory course in food handling. B. SOCIAL / ECONOMIC
5 B.1 Community Development All the 6 Green Globe certified Guldsmeden Hotels are located in urban areas with a strong and lively community surrounding us. The area surrounding 3 of our Copenhagen hotels is, in addition to being central and a very attractive destination for tourists, also challenged by elements of prostitution and drug dealing in the neighborhood. Guldsmeden Hotels have always been vocal and active in the efforts against human trafficking, and we support HopeNow.dk by providing rooms for guest lecturers or others that they may need put up. We are also active participants in a group of local entrepreneurs in collaboration with police and government representatives to address these issues in the best and most humane way possible. All guests are in no doubt as to our position on prostitution and trafficking. All our locations are in urban areas with many new and developing initiatives. We produce local guides, and encourage guests to visit the local shops, galleries and restaurants, especially focusing on the green and sustainable options. We communicate extensively with the local inhabitants as well as the local businesses. B.2 Local Employment Guldsmeden Hotels employs many local Danish or Norwegian staff in the hotels but we are also very proud to have a diverse working culture and therefore also employ people from other countries and cultures. B.3 Fair Trade Purchasing policy is that Guldsmeden Hotels only works with suppliers who are organic and/or fair trade. Purchasing policy is prominently displayed on the door of restaurant and on our homepage. All of the Guldsmeden Hotels Green Globe certified properties either have the Danish Gold Ø label, signifying above 90% organic food, or the Debio Ø label. These properties have an estimated percentage of organic produce in kitchen which is 98% or higher. The remaining percentage is food by suppliers, who are not eco certified, but local and sustainable. All products purchased by or produced for Guldsmeden Hotels come from organic and/or fair trade suppliers. All food and drink is organic, including coffee, tea and all liquor. Also bathroom products (creams and shampoos), linen, towels and textiles, paper, toilet paper, napkins, cleaning products, candles. Our suppliers are many, due to our demands for organic/sustainable products. B.4 Local entrepreneurs
6 Guldsmeden Hotels supports local entrepreneurs by buying products or services from them when needed. For example, most of the fresh food bought by the hotels is from local farmers and entrepreneurs and the bicycle shops maintain the hotel bicycles. Furthermore, by supporting and offering free GoGreen maps to the guests, Guldsmeden Hotels supports local and environmentally aware businesses and entrepreneurs from Copenhagen and Aarhus. B.5 Respect local population Although Guldsmeden Hotels is an increasing chain of hotels, each property is solidly anchored within its local community. Given that a large amount of the hotels staff are local, each hotel has a great understanding and respect of local culture and customs. B.6 Exploitation The area surrounding 3 of our Copenhagen hotels is, in addition to being central and a very attractive destination for tourists, also challenged by elements of prostitution and drug dealing in the neighborhood. Guldsmeden Hotels have always been vocal and active in the efforts against human trafficking, and we support HopeNow.dk by providing rooms for guest lecturers or others that they may need put up. We are also active participants in a group of local entrepreneurs in collaboration with police and government representatives to address these issues in the best and most humane way possible. All guests are in no doubt as to our position on prostitution and trafficking and are obviously not allowed to bring prostitutes into our properties. B.7 Equitable hiring Guldsmeden Hotels promotes diversity and equality on all levels of the business, and no employees or applicants are discriminated against in any way. All positions are filled on the basis of competence. Guldsmeden Hotels adheres to all local and international laws and regulations concerning labor laws, and offer conditions and wages superior to the minimum requirements. Guldsmeden Hotels employs people of many nationalities at one point we counted no less than 18 different nationalities in the group, but the number varies quite a lot and more women than men are employed. Out of approximately 30 management positions at the Guldsmeden Hotels, approximately 80% are covered by women. Denmark has strict and extensive rules and regulations on minimum wage, max weekly working hours and other labor law related issues, which we adhere to in full. B.8 Employee protection
7 Salaries and benefits exceed national regulations, and all payments required by law into insurance and holiday funds are made on behalf of all employees. Overtime is paid for hours worked beyond the established work in accordance with Danish labor law. Week hours and working hours do not exceed the legal maximums established by the national labor organization, and is sometimes less than maximum, although always at full time salary. All employees have the right to 6 weeks annual paid vacation and free health insurance is provided to all Danish citizens through taxes. Employees receive training and capacity building when relevant and wished for by the employee. B.9 Basic services The activities of the business have not impacted or jeopardized resources or services in the local area or neighboring communities in any negative manner. The activities of the business generate a number of secure jobs and is a positive influence in the community. C. CULTURAL HERITAGE The reception staff at Guldsmeden Hotels properties is trained to guide guests towards the cultural sights and events and/or entertainment/restaurants that the guests are most interested in. Danish or Norwegian culture and idiosyncrasies can be explained and discussed with guests, but mainly in a nice to know form, as culture is not significantly different from anywhere else in the western/developed part of the world, where our guests come from. Historical and archeological artifacts are not sold, traded, or displayed, except as permitted by law. Business complies with laws, standards and regulations concerning the protection of historical sites and cultural heritage. Guldsmeden Hotels places great emphasis on being a part of the local environment in regards to cultural and social activities, as well as incorporating use of local food and competencies from local businesses. We take great pride in our vast network, and spend a lot of time and energy explaining our collaboration with local suppliers and businesses to guests. D. ENVIRONMENTAL Purchasing policy states that Guldsmeden Hotels only work with suppliers who are organic and/or fair trade. All GG certified hotels have been awarded the official Danish or Norwegian Gold Ø label, signifying above 90% organic food. Latest check by Ministry of Food officials showed a percentage between 98% and 100% organic food in all our kitchens. Suppliers must be on official government list of organic and sustainable suppliers in order to qualify. Remaining percentage is food by suppliers, who are not eco certified, but local and sustainable, and known to us personally.
8 All products purchased by or produced for Guldsmeden Hotels come from organic and/or fair trade suppliers. All food and drink is organic, including coffee, tea and all liquor. Also bathroom products (creams and shampoos), linen, towels and textiles, wooden keycards and business cards, paper, toilet paper, napkins, cleaning products, candles. Our suppliers are many, due to our demands for organic/sustainable products. We cooperate with suppliers in the manner that they help us to serve local and seasonal food, by letting us know what is available before we order. This means that we must be flexible, and prepared to change menu according to availability and season. We know all our suppliers personally. GENERAL HIGHLIGHTS: FOOD & FOOD MANAGEMENT Policy in restaurant is to serve approximately 20% meat dishes max. vegetarian and vegan options always available. Refrigerator and freezer temperatures are measured and monitored on a constant basis by the Danish Ministry of Food. Our most recent implementation regarding food waste, is sorting all food from other trash, and sending it to recycling for production of biodiesel and biogas. This also enables us to weigh our food waste more accurately, and have an added focus on minimizing further. Paper napkins are unbleached and made of recycled paper. Printed with our Love Food, Hate Waste message, to support guest understanding of our less waste programme. No disposable cutlery or other eating utensils are used in Guldsmeden Hotels. All water is tap water only, as both clean and healthy in Denmark. This also goes for sparkling water, as we have installed machine for carbonating tap water. No bottled water. We have developed a number of dishes, particularly salads, that have long lasting qualities, thereby prolonging their lifespan. These dishes can be served at all meals, and if not finished at one meal, they can enter as an element into another dish. No portion servings, all buffet. We recommend to guests that they take smaller portions, and several trips to the buffet, in order to minimize waste. (for larger groups) "To go" coffee cups made from recycled material Water and ice for human consumption is provided by national water supply, and checked by appropriate legislative body.
9 DAILY OPERATIONS Goods are mostly purchased locally, and delivered by car or bike. We own a carrier bicycle, that is used for additional light shopping. Trash can liners are made of fully compostable material. We almost exclusively use fair trade and eco certified suppliers we will usually choose to not have a service, rather than compromise our integrity. No air condition, only fans in warm weather. Windows can open. We communicate extensively through our CO2 neutral website and social media. We do not produce printed matter unnecessarily, and all printed matter is eco certified. All bathroom products are organic, packaging is sustainable. Our products are made for us by a Latvian supplier, who is Eco cert certified (Madara). Our suppliers often bring their products in crates and cases, which are reused and taken back. In house linen is dried outside on clothes lines, weather permitting, dryer only used when raining or freezing. No Styrofoam, paper towels, CFC based refrigerants or waxed cardboard is used in hotel. Bed linen, duvets and towels that are too used for hotel use but still usable, are resown into pillow covers or donated to charity. No yellow pages, but guest computer available for information gathering. No guest newspapers are delivered, only common use in common areas. No uniforms for employees exist in Guldsmeden Hotels. Dry cleaning service for guests is by sustainable supplier, and coat hangers are reused. Towel reuse program in place Linen reuse program in place Printer cartridges are refilled.
10 We have a checklist for housekeeping team, with rules for how to clean our rooms for maximum re usability and minimum negative environmental impact, see Housekeeping Golden Rules. New and replacement equipment is completely free of CFC based refrigerants No paper towels. Amenity dispensers in all rooms, minimal use of separately packaged toiletries. All employee laundry (no uniforms) is washed in house with environmentally friendly detergents. Recycling bins for paper are placed around the communal areas in hotel, and housekeeping sorts trash in rooms. Program for evening light reduction in lobby is in place, and all back office computer and electronic equipment is shut down when work day is over. Meeting room s lights and equipment is shut down when not in use. We only use certified wood cards for business cards, provided by sustainablecards.com. Property is 100% non smoking. We offer allergy friendly bedding for guests with chemical sensitivities or allergies. GUEST RECOMMENDATIONS Guldsmeden Hotels supply bikes for rent, and the turnover goes to charity. Our taxi service is the most environmentally friendly option available, and we prefer service suppliers with a strong CSR profile. No airport pick up, we advise our guests to use public transportation. We have a checklist for guests, with tips for a more sustainable stay, see doc. Checklist guests. We recommend guests to use gogreencopenhagen.com and gogreenaarhus.com for guides for a sustainable stay in our cities. Visitoslo.com, the official city guide, has a green guide built in. ENERGY, WATER,WASTE & MAINTENANCE Black and gray waste water is managed by the city in a non polluting way, and does not affect public health. This is mandatory and unavoidable by Danish law.
11 Energy is supplied by Natur Energi (natur energi.dk), who supply 100% sustainable energy from renewable sources. Greenhouse gas emissions for buildings are calculated Waste goals are monitored by monthly invoices by renovation company. Energy usage is specified and recorded. Only low energy light bulbs are used throughout the property, and outdoor lighting is controlled by a timer. Motion sensors are established in all hallways. Furthermore, 2 of our hotels need room key in order to turn on lights whereby all electric appliances are turned off when guest is not in room. Energy efficient equipment is purchased wherever available, and only used when needed. Hard to recycle items are recycled in city s communal recycling. Thermal windows throughout to ensure minimal loss of heating. Faucets and dual flush toilets are low flush. Monthly water usage and costs are recorded Active system in place to detect and repair leaking toilets, faucets and showerheads in guest rooms, and is run by housekeeping department. Active system in place to detect and repair all machinery and equipment on a regular monthly basis, and is run by handyman department. Native plants or low water plants used in landscaping to minimize water use in outdoor garden. Rainwater is captured for use, and used for watering plants. No exotic species are introduced to hotel areas. No captive wildlife, endangered species, products thereof or any other form of unethical items are used, sold or allowed on Guldsmeden Hotels properties. Property vehicle fleet is bicycles, and 1 car. No bodies of water are polluted with toxic and/or hazardous products Properly treated wastewater or effluents are reused, when feasible (irrigation, toilet or other)
12 Measures have been implemented for storm water adequate channelling, use and disposal. Stormwater managed to avoid contamination, erosion and siltation and maintain catchment integrity. Guldsmeden Hotels recycles above and beyond the national requirements. We have asked for specific glass, cardboard, paper and food waste recycle bins, and encourage guests to help us with our recycling. Water usage is monitored and specified. All appliances are set at the most efficient level, to save energy, money and appliances. No insecticides or pest management is required at the hotel and the plants are watered with rainwater. All paint is environmentally friendly and lead free. Yearly improvement report In 2015, our guest occupancy has continued increasing. The largest increase has been seen at Babette which is explained by the fact that it is still a considerably new hotel and it takes time to settle down and to be known also by the businesses in the area. Even though there has been an increase in number of guests, the electricity use has been at the lowest in the past 3 years 9 out of 12 months at Axel Guldsmeden and Carlton Guldsmeden. At Babette all consumptions have gone up but this is due to a 40% increase which we still see in the beginning months of Whilst the electricity use at Bertrams has been on similar levels as previous years, only slightly lower. In 2015 we started a very comprehensive food recycling programme, in addition to all the other recycling that we do with Daka ReFood. Daka ReFood remove our organic waste and reuse it to make biodiesel and biogas. We already are very careful about not wasting food, and so proud of our new collaboration with Daka, putting our waste to good use. Read more about Daka ReFood here: In addition to this, Axel Guldsmeden and Carlton Guldsmeden started, in April, giving their used coffee grounds to Beyond Coffee ( ). This is a new project which uses old coffee grounds to grow organic mushrooms which we plan to buy and use in the kitchen to close the circle! Furthermore, at Axel and Carlton we installed new flush systems in the bathrooms which saves 40% water consumption from the toilets.
13 On the social section, in 2015 we started a collaboration with DIF (The Danish sports confederation) to support Danish and refugee families with children who cannot pay for sports memberships or clothing since sports is such an important mean for integration and to improve health. The primary source of income for this collaboration comes from our bicycle rentals which are so popular! This concludes the Sustainability Management Plan for the Guldsmeden Hotels in We aim to reduce our use of water, electricity and waste by 3 5% in the course of the next year, and actions are already in place to this effect. We also aim to update the SMP and start yearly improvement reports for each separate hotel at the end of The Guldsmeden Hotels group operates with a flat organizational structure with little distance between colleagues in operations and decision makers. We are able to make decisions and changes, and implement them throughout the organization without delay. Furthermore, our very large portfolio of selected organic and sustainable local suppliers, who are a constant source of information and inspiration to us, play a great part in educating us regarding new and improved products and operational processes. We avail ourselves of the possibilities for being voluntarily checked and approved by the authorities that we find sufficiently serious and dedicated: Green Globe certification ( greenglobe.com ) and the Danish and Norwegian Ministry of Food and Agriculture regarding our organic kitchen, which is above 90% certified organic. These organizations motivate us to constantly raise the bar for our ambitions for running a seriously sustainable chain of hotels. We do also find it important to take an active part in the society around us, and not only focus on our own situation and viewpoint. We have in recent years been vocal about issues regarding social problems in one of our areas in Copenhagen problems that are present everywhere in the world and have collaborated with and supported organizations that work to improve conditions for the people who suffer under these conditions. We will continue to give our thoughts, time, money and effort to improve living conditions for vulnerable groups of people. Finally we thank our guests, the heart of the Guldsmeden Hotels existence, for your support, your company and your loyalty. You are a daily inspiration to do better. Kirsten Skovgaard Aggersborg PR & Communication Manager Environmental officer for the Guldsmeden Hotels group
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