Show your tail feathers. Trade show hints, tips, & tricks.
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1 1 of 8 8/8/2012 9:51 AM Having trouble viewing this ? Click here Speedpro Signs & Imaging May Issue 8 In This Issue Why People Exhibit Trade Show Design Display Products Tips & Tricks Trade Show Tool Kit Testimonials Show your tail feathers. Trade show hints, tips, & tricks. Dear Mary Jane, It's Trade show season! That means you and your business will be pulling the display boards, folding tables, and information booklets out of storage. Dusting them off and getting them ready for the road. The wonderful thing about a trade show display, is that it doesn't have to be hidden away when you're not touring with it. It can become the back drop for your office, an eye catching display in your store or a portable shop for weekly markets or events. In our Kentville office our trade show display doubles as a room divider. The possibilities are endless. And if you spend the time to design it with other uses in mind, it can have many lives. ~ Charlie & Mary Jane Aubie May 31 T.A.N. Coffee 8:30am 40 Water St Windsor June 7 Cafe Central at 8am 2 Webster Street Kentville The 4 main reasons people exhibit: 1. Building brand awareness 2. Launching new products 3. Generating qualified leads and sales 4. Build relationships and/or networking June 13 Stems Cafe at 9am Hwy 1 Wolfville
2 2 of 8 8/8/2012 9:51 AM June 19 Oink Cafe at 9am 165 Hammonds Plains Road, Bedford Contact Us info@speedprons.com If you like this newsletter please share it with a friend. If you received this newsletter from a friend, please click here to sign up yourself. Bedford P Dartmouth Road Windsor P Water Street Shop Talk - Trade show design Good design starts with clear ideas. Once you know why you're going to a trade show, designing an effective display becomes faster and easier. Know what kinds of products you'll have there. Will there be displays? Demonstrations? LCD screens? Knowledge will help your designer fine tune your display so you're getting the most out of your dollar. For our own trade show display it was: Eye catching design; Banners that work together as well as separately; Minimal high impact text; Large business logo; and Stay within our current branding. Trade Show Products Take a moment to browse some of the many available styles or trade show displays on our website. The options are endless. Kentville P Main Street We hope our monthly newsletter is providing you with useful and valuable information. If not, you may unsubscribe by clicking the link below. Speedpro NS maintains strict confidentiality and will not distribute your contact information to a third party. Happy reading, and remember... It all starts with an idea! Banner Stands Flags & Outdoor Stands Back walls Information Centers Folding Panel Display Pop-up Displays Literature Racks
3 3 of 8 8/8/2012 9:51 AM ~ Your Speedpro Team Tips & Tricks Testimonials I just had to write you a quick note to let you know how much I appreciate you and your staff. Aside from providing a great product, you also offer some of the best customer service I have ever received. You coming out to install the wall decal on a Friday night; Tristan's absolutely positive attitude and cheerfulness whenever he works on a project for us... you just don't get this everywhere. 3 to 6 months before the Trade Show: Create a "Main Message" Come up with something that catches the eye of the passers by. Try not to be too predictable. Pick your Spot Booths sell quickly. Look at the booths that are sold. You don't necessarily want to be next to direct competitors. Aisles can be cramped, while corners seem to have more breathing room and are often visible from two sides. Plan your crew Don't try to do it alone. You should have at least two people in the booth for busy times. Adding a third person to the crew allows for breaks, and having someone moving around the trade show floor, and working people in the aisles. I wanted you to know I see it, I appreciate it, I value it, and I will tell the world! ~ Janette from Peopleworx Consultation If you would like help with your trade show display, feel free to contact us for help. Come in for a free half hour consultation. Enjoy good service and professional results from our qualified staff. 1 month before the Trade Show: Promote the show
4 4 of 8 8/8/2012 9:51 AM Use social media. Promote not only yourself, but the show itself and other vendors. Get your name on other peoples facebook and twitter pages. This kind of linking is often returned in kind. Add a line in your signature with a link to the show website and information about when and where. Set up meetings This is a good chance to have face time with other vendors, potential clients, and industry people during off hours at the show. Be proactive. Create a tool box Like a good scout, come prepared for the unexpected. Because you just never know. See Below. The Day of the Show: Ask questions rather then pitch This isn't a car lot. Approach customers with conversation. Avoid the yes/no questions too. The more you can get them talking the more you'll learn. Stand -Simple but effective It makes you look like you want to be there. You're looking forward to talking to people as they pass. Make eye contact as they walk by. Leave your booth Get out there and mingle. Talk to people in the aisles, invite them to come and see your work. Personal contact is effective.
5 5 of 8 8/8/2012 9:51 AM LCD Screens We've all been distracted from conversations in our house when the TV is on. It's no different at a show. It piques curiosity and also allows you to cram a lot of content into your space without being cluttered. Be able to Demo Have products on hand that people can touch and try. Show people how things work and why they're unique. Take Notes On business cards, a little personal message to help them remember who you are. And at the end of your day, when you have a box filled with other peoples cards, the little notes you've made will help you remember them. Don't be a "sales guy" People don't want to talk to a sales rep. Show them the inside scoop. Allow them to connect to your business on a personal level. Let them feel like they're "In the Club". Don't depend on the Internet We've all been stuck mid presentation without our "clip" or "site" to make our point. Be ready to go offline... gracefully.
6 6 of 8 8/8/2012 9:51 AM Your Trade Show Survival Kit Pens, Sharpie & Highlighter Scotch tape, Masking tape & Stapler Extension cords & Power Bars Post-it notes, Rubber bands & Paper clips Scissors, Crazy glue & Zip ties Tide pen & Medicine All-in-one tool
7 7 of 8 8/8/2012 9:51 AM Information Sources Most of the information gathered for this newsletter is based on our own experience, we like to give credit where credit is due. This month we got some information for the "Tips & Tricks" section from A Smart Bear.com Skyline.com Trade Show Joe.com
8 8 of 8 8/8/2012 9:51 AM Forward this This was sent to mclowry@speedprons.com by mclowry@speedprons.com Update Profile/ Address Instant removal with SafeUnsubscribe Privacy Policy. Speedpro NS 325 Main Street, Kentville NS B4N 3X7 Canada
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