ARI: Driving Results in Fleet Management on SAP HANA
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- Rosalyn Stewart
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1 Partner ARI: Driving Results in Fleet Management on SAP HANA For more than 60 years, ARI has managed some of the most complex vehicle fleets on the road. The company does this through deep business insight and a portfolio of industry-leading solutions. With help from the SAP HANA platform, ARI is delivering new value-add services to its global customers while cutting its own operating costs.
2 Company ARI Headquarters Mount Laurel, New Jersey Industry Automotive Products and Services Fleet management services Employees 2,400 Revenue US$2.6 billion Web Site Partner Hewlett-Packard Company (HP) Business Transformation The company s top objectives Maintain high service levels and provide differentiating customer value Help customers reduce costs and gain fleet efficiencies Improve ARI operations and day-to-day decision making The resolution Evaluated the SAP HANA platform using ARI data Rolled out comprehensive data strategy that includes SAP HANA, SAP Data Services software, SAP Information Steward software, and SAP BusinessObjects business intelligence (BI) solutions Looked to Hewlett-Packard Company for hardware platform and installation support The key benefits Increased productivity at customer contact centers with lower cost per transaction Ability to provide customers real-time actionable data Support for next-generation customer service Read more Reducing overhead costs by 5%, while increasing the impact our contact centers have on customers, has been a huge win for us. Bob White, Senior Vice President, Client and Fleet Services, ARI Top Benefits Achieved 5% Reduction in total overhead costs 21,600x Faster year-end activity reporting 3 week Implementation of SAP HANA environment See more metrics 2 / 6
3 Providing unrivaled value in fleet management The vehicles that many companies use every day represent a vital business asset and a major investment that must be managed effectively. That s something ARI a global fleet management company knows all about. This family-owned business manages more than 952,000 vehicles in the United States, Puerto Rico, Canada, Mexico, and the United Kingdom, and together with its global partners, more than 2 million vehicles worldwide. ARI s customers include delivery companies, government agencies, power utilities, even large railroads. We actually target more complicated markets, says ARI s Bob White, senior vice president of client and fleet services. And we offer these customers high-value solutions. Certified technicians in ARI s customer contact centers, for example, can diagnose a vehicle breakdown and quickly determine the best way to handle the problem. Other solutions range from complete maintenance services to helping companies gain better fuel economy. In part, the company maintains its reputation for superior service and value by making the most of its vast data resources. ARI can tap more than 14,000 data points associated with vehicle maintenance alone to help companies answer the question: should I repair this truck or replace it? We have a lot of data, notes White. The challenge was how to leverage that data to differentiate ourselves and increase the quantifiable value we deliver to customers. For ARI, the solution included the SAP HANA platform and a suite of SAP software. The transformation of our data environment was as much about enabling innovative new solutions for our customers as it was about bringing existing services into the real-time world. Tony Candeloro, Vice President, Product Development, ARI 3 / 6
4 Partnering for success: ARI, SAP, and HP With multiple transactional systems, clients located around the world, and data volumes doubling every 14 months, it was clear to ARI leadership that the company needed a comprehensive data management strategy. Further, ARI wanted highperformance analytics capabilities in order to better serve the company s still growing customer base. We looked not only at SAP HANA but at the entire stack, says Bill Powell, ARI s director of information systems. Ultimately, ARI decided to use SAP Data Services software to move its transactional data into an SAP HANA environment and SAP Information Steward software to help ensure data quality. For their hardware platform, ARI leaders turned to the Hewlett-Packard Company (HP). With HP AppSystems for SAP HANA, HP handled much of the initial setup even before the system was delivered. Knowing that HP could install, configure, and test the system really gave us the confidence to move forward with this technology stack, says Powell. Personnel from ARI, SAP, and HP rolled up their collective sleeves and worked in close partnership to ensure a successful project. The implementation and initial transfer of some three terabytes of data was completed in just three weeks an accomplishment that White recalls was very impressive. Today, this data system, along with SAP BusinessObjects business intelligence (BI) solutions, is delivering actionable information to ARI personnel at seven global customer contact centers and decision makers across the company. We weren t looking for a technology solution but rather for a business solution. With SAP HANA, ARI now has a platform that can support running, growing, and transforming our business. Steve Haindl, Senior Vice President and Chief Information Officer, ARI 4 / 6
5 Unlocking the power of data ARI s customer contact centers handle up to 4 million calls a year and do so with industry-leading service metrics. Today, these centers use real-time information to help ensure that customers receive roadside assistance even faster. ARI can also perform cost analysis and benchmarking in a matter of seconds enabling customers to reduce their costs and gain greater fleet efficiencies. ARI is operating its call centers with greater staff productivity, a higher first-call resolution rate, and a lower cost per transaction. Company officials estimate a 5% reduction in total overhead costs. Other benefits include a 360-degree customer view and the ability to make faster and smarter business decisions. For example, a year-end activities report used for business planning that once took more than 24 hours to run now can be completed in just 3 or 4 seconds. It is so fast, we second-guessed the numbers at first, notes Powell. Key benefits 5% Reduction in total overhead costs ~1M Managed vehicles on the road 21,600x Faster year-end activity reporting 2.5 billion Total records managed in the SAP software environment 3-week Implementation of SAP HANA 5 / 6
6 ARI Driving future improvements Moving forward, ARI s product road map includes analytical and predictive solutions to enable more proactive strategic consulting. Such in-depth analysis is also expected to help ARI determine customer profitability, spot trends in customer behavior, and target marketing efforts. In addition, ARI intends to make improvements to the selfservice portal that gives clients direct access to information about their fleet. The result: real-time data for the customer, lower cost-to-serve for ARI. Another focus area is telematics and the massive amounts of real-time data that can be fed back by cars and trucks equipped with integrated telecommunications. ARI will be able to combine data such as exact positioning, complete diagnostics, and even the location of the closest specialized service center to provide customers the nextgeneration of fleet management. For ARI, it s all part of keeping nearly a million customer vehicles on the road and on the job. CMP22415 (13/03) 6 / 6
7 2013 SAP AG or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ( SAP Group ) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see for additional trademark information and notices.
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