CRA and DDA. Overview and Project Updates

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1 CRA and DDA Overview and Project Updates

2 Community Redevelopment Agency ( CRA( CRA )

3 WHAT IS A CRA? Public Agency - Dependent, Special District created pursuant to Florida Statute (F.S. Chapter 163, Part III) Support the prevention and elimination of slum and blight in order to spur redevelopment (by private enterprise). Support the preservation and/or enhancement of the tax base.

4 WHAT CAN CRAs DO? ACQUIRE / SELL / DEVELOP PROPERTIES ISSUE BONDS TO FUND DEVELOPMENT INSTALL, CONSTRUCT, AND REPAIR streets parks utilities playgrounds other public improvements PROVIDE INCENTIVES MARKET / PROMOTE AREAS ENCOURAGE PRIVATE ENTERPRISE IN HOUSING, COMMERCIAL and/or RETAIL DEVELOPMENT (Private enterprise or Public/Private partnerships)

5 Tax Increment Financing Tax Increment Financing ( TIF ) is used to leverage public funds to promote private sector activity in the targeted area. Ad valorem tax is a tax based on the value of real estate or personal property. TIF is calculated by taking 95% of the difference of the ad valorem taxes on real taxable property located within the geographic area of development (minus) the amount of ad valorem taxes which would have been produced by the levied tax rate upon the total assessment value of the taxable property in the redevelopment area.

6 STATE OF FLORIDA CRAs = 205 PALM BEACH COUNTY CRAs = 10 City of Belle Glade City of Boca Raton City of Boynton Beach Delray Beach Town of Jupiter Town of Lake Park Lake Worth Riviera Beach West Palm Beach Westgate / Belvedere Homes (Palm Beach County)

7 Partnerships City Departments and Staff Community Leaders Neighborhood Associations Business Leaders Business or Merchant Associations Other partnerships Governmental Agencies Not-for-Profits

8 City of West Palm Beach CRA - 2 Districts Downtown / City Center Northwood / Pleasant City

9 CRA Staff - Organization Chart

10 Strategic Finance Plans approved annually Board and staff Executive Summary Target area maps and initiatives Management and Operations Finance Plan

11 Programs and Incentives Broadway Façade ade Beautification Program Capital Improvement Program Contributing Structure Rehabilitation Grant Program Façade ade and Exterior Improvement Program Grand Opening Assistance Program Housing Investment Program Merchant Assistance Program Northwest Façade ade Beautification Program Northwest Parking Lot Beautification Program Paint Plant and Pave Program Real Estate Development Accelerator (REDA) Relocation and Development Assistance Program Strategic Investment Program Strategic Investment Streetscape Program Tamarind Façade ade and Exterior Improvement Program

12 940 Acres +/- Downtown / City Center District $25M Annual Budget Created 1984, Expanded 1997 Brelsford/ Providencia Park Northwest DDA Boundary Downtown Clearlake Okeechobee

13 Northwood / Pleasant City District 459 Acres +/- $3.4M Annual Budget Created 1995 Broadway Northwood Village Industrial District Currie Corridor Pleasant City

14 Programs and Incentives Broadway Façade ade Beautification Program Capital Improvement Program Contributing Structure Rehabilitation Grant Program Façade ade and Exterior Improvement Program Grand Opening Assistance Program Housing Investment Program Merchant Assistance Program Northwest Façade ade Beautification Program Northwest Parking Lot Beautification Program Paint Plant and Pave Program Real Estate Development Accelerator (REDA) Relocation and Development Assistance Program Strategic Investment Program Strategic Investment Streetscape Program Tamarind Façade ade and Exterior Improvement Program

15 Capital Projects Waterfront

16 Capital Projects

17 Capital Projects Before PAL (Police Athletic League) After

18 Public Private Partnerships Digital Domain / Tent Site CRA Board approved grant agreement and development agreement with Digital Domain Holdings Corp. for development of 150,000 square feet Phase 1 and 350,000 additional future development.

19 Public Private Partnerships Palm Beach Dramaworks CRA Board approved purchase agreement with Cuillo Enterprises to purchase the vacant Cuillo Theater for $2.85M and development agreement for lease with option to purchase with Palm Beach Dramaworks.

20 INCENTIVES Before After

21 INCENTIVES Project Beauty State of Florida s QTI Program (BDB) $72,800 grant (5 years) 91 jobs projected

22 Upcoming Projects

23 Waterfront Phase II

24 Old City Hall site

25 7 th Street Square Streetscape Restaurant Incubator Infill Housing

26 7 th Street Square Before Vision

27 Quadrille Streetscape Existing Proposed

28 Property Acquisition = CRA owned = City owned

29 infill housing

30 Downtown Development Authority ( DDA( DDA )

31 WHAT IS A DDA? Independent, Special District created pursuant to Florida Statute (F.S. Chapter 189) Special district created for use by the private and public sectors to manage, own, operate, construct, maintain and finance basic capital infrastructure, facilities, and services DDAs have governing boards with policy-making powers, provide essential governmental services and facilities, and operate in a limited geographical area

32 Independent Special Districts can assess millage to pay for providing additional services, facilities, and infrastructure - only those who benefit from the special district's services actually pay can provide services when growth and development issues transcend the boundaries, responsibilities, and authority of individual municipalities and counties can sell tax-exempt bonds (to provide financing), purchasing essential goods and services tax-free, and participating in state programs and initiatives, such as state-term contracting provide highly specialized local governmental services - often in response to citizen demand - that a municipality or county is unable or unwilling to provide. can be governed by a board of appointed or elected members who have the expertise to focus on the specialized function of the special district. This allows municipalities and counties to focus on general governmental issues. provide opportunities for citizens to get involved in government at the neighborhood/community level since it is often possible for them to serve on the district's governing board ensure accountability of public resources because special districts and their governing boards are held to the same high standards as municipalities and counties and their governing boards. Examples of accountability standards include requirements to comply with financial reporting, Government-in-the-Sunshine, and ethics laws

33 State of Florida Downtown Special Districts = 14 Bradenton DDA Clearwater Downtown Development Board Daytona Beach DDA Downtown Development Authority City of Delray Beach Downtown Development Authority City of Miami Downtown Development Board - Orlando Downtown Improvement District - Sarasota Fort Lauderdale DDA Lakeland DDA Ocala Downtown Development District Panama City Downtown Improvement Board Pensacola Downtown Improvement Board Tallahassee Downtown Improvement Authority West Palm Beach DDA

34 West Palm Beach DDA MISSION Promote and enhance a safe, vibrant Downtown for our residents, businesses and visitors through the strategic development of economic, social and cultural opportunities

35 West Palm Beach DDA ECONOMIC DEVELOPMENT Community and Cultural Events Merchant Promotions Five-Year Work Plan Retail Recruitment Plan

36 West Palm Beach DDA District Created 1967

37 DDA Board Bruce Lewis, Chair Business Owner Howard Pincus, Vice Chair Resident Robert Samuels Business Owner Roy Assad Resident Mary Hurley Lane Business Owner Linda Casey Business Representative Clint Fowlkes Resident

38 DDA Staff Raphael Clemente Executive Director Teneka James Associate Director Penny DeStefano Director of Administration Belen Woods Marketing Coordinator Catherine Ast Community Coordinator Judy Rinehart Administrative Assistant

39 DDA WorkPlan Improve the Business Environment Enhance the Physical Environment Market the downtown to investors, visitors, and tourists Improve Residential Quality of Life

40 Improve the Business Environment New Businesses in FY 2011/ open 9 scheduled to open soon 30% are retail businesses 20% are service oriented businesses

41 New Businesses and Jobs 2008 Present 9 *To Date

42 Leveraging Private Investment 2011 Current Program DDA Incentives Private Investment Grand Opening $13,400 $26,800 Business Incentives $309,000 $3,329,000 Façade $78,000 $185,500 Large Project $100,000 $565,000 Total: $500,400 $4,105,800

43 Work Plan Update Leveraging private investment FY 2011 to Present DDA $500K Private $4.1M

44 Incentive Program Success Stories: Palm Sugar & Duffy s

45 Improve the Business Environment Recruitment and Outreach Direct outreach to target businesses Advertising Attendance at events and conferences Strategic Alliances CRA BDB BBIC Chamber

46 Improve the Business Environment Business Training and Support DDAcclerate Program Issue resolution Permitting Code violations Community liaison Advocacy

47 Improve the Business Environment Physical Environment Maintenance Sanitation District wide Surveys Trolley Operations Safety Lighting Improvements

48 Improve the Business Environment Physical Environment Maintenance Pressure washing Graffiti Removal Landscaping & Beautification Private property when necessary

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51 Improve the Business Environment

52 Sanitation Enhance the Physical Environment New Compactors Education for back of house staff Additional cleaning in critical areas

53 Enhance the Physical Environment Downtown Surveys Maintenance Items CPTED improvements Lighting

54 Enhance the Physical Environment Trolley Operations Management Route Signage Marketing

55 Safety Enhance the Physical Environment Security Cameras at Residential Locations Security Ambassadors CPTED Surveys

56 Enhance the Physical Environment District Lighting District wide surveys Flagler Drive Critical locations: alleys, parking lots, residential areas

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58 Market the Downtown to Investors, Visitors, and Tourists Marketing and PR Marketing Plan Advertising Value Added Events Web & Social Media Newsletters Web-based marketing and Social Media westpalmbeachdda.com 2,500 visits per month (27% increase) 2,000 Unique Visitors 6,000 Page views 78% % New Visits wpbgo.com visits from SF Region & NE US 25% increase in downloads for iphone app

59 Marketing and PR Market Study Intercept survey Phone survey 5, 10, 20 mile radius

60 Market the Downtown to Investors, Visitors, and Tourists Marketing and PR Advertising Ad placements reaching over 3 million people in FY2012 Earned media placements averaging $50K per month PB Pulse Palm Beach Illustrated Palms West Monthly New Times Visit Florida Online

61 Market the Downtown to Investors, Visitors, and Tourists Marketing and PR Value Added Events

62 Glass Front Gallery

63 Market the Downtown to Investors, Visitors, and Tourists Marketing and PR Social Media & Newsletters Facebook: 6,000 Twitter: 2,500 DDA Weekly Newsletter: 3,500

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65 Work Plan Update CNU and Deco Bike Over 1000 attendees during CNU Provided sponsorship, support, and assistance for CNU including outreach and marketing Coordinated the Deco Bike demo project

66 Improve Residential Quality of Life Coordinated efforts to address quality of life issues Homelessness Noise Entertainment District Impacts Safety DNA Partnership Sponsorship of DNA Events

67 Improve Residential Quality of Life Improved safety Security Camera Program in partnership with WPB Police Department & Target Corporation Additional Cameras Installed at Residential Locations Crime Prevention Advocacy/Court Liaison

68 Improve Residential Quality of Life DNA Partnership Success Story DNA Downtown Deals Program

69 Work Plan Update Looking ahead Increased residential services Expanded maintenance programs Broadened incentive program boundaries Improved marketing programs Higher impact value added events

70 Questions and Comments