PUBLIC ROADS. City-Light-Poster MEDIA DATA. Campaign media. Poster

Transcription

1 2015 Campaign media. Poster MEDIA DATA

2 Campaign media. Poster s have a direct advertising impact all over the city, from downtown, at bus stops and in front of parking garages to pedestrian zones and in front of shopping malls. These high-quality posters lend a certain appeal to every advertising message and underscore brand and product excellence, promoting a positive image. The networks, in which you can book weekly advertising space, ensure extensive coverage throughout the urban area and increase product awareness. In surrounding areas where travelers can expect to wait, s provide detailed product information and incite the target group to further action. Backlighting in the glazed display cases means that advertising campaigns have a high impact well into the evening and night. Effective immediately in many cities there is the possibility of adding so-called Digital CLP to the main networks in an effort to give traditional advertising campaigns a digital highlight and to maximize performance values. Technical information/formats 2 m 2, backlit* motif, glass-encased, free standing, integrated into passenger shelters (e.g. bus stops) or as wall displays, some posters not permanently fixed due to scrolling technology Booking Period ly, display every Tuesday Booking Details Pre-defined city networks (network booking) Cancellation possible up to 60 days before start of display The minimum order value amounts is EUR 250 net per order Valid as of august / 6

3 / / 1) Bad Homburg, Oberursel main network , , , ,28 - Bamberg main network , , , ,52 336,00 Bautzen main network , , Bergisch Gladbach main network , , , ,47 - Berlin # U , , POS -Bahnhöfe , , S-Bahnhöfe , , S-Bahnhöfe Berlin , , ,90 Dominanznetz main station , , Brandenburg Umlandnetz , , Bielefeld main network , , , ,65 963,90 Bocholt main network , , Bochum main network , , , ,40 739,20 Bonn, Umland main network (incl. airport) 2) , , , ,59 533,40 airport network Köln/Bonn , , Brandenburg an der Havel main network , , , ,68 - Braunschweig, Wolfenbüttel main network , , , ,22 529,20 Bremen # S-Bahn-network , , ,60 Bremerhaven main network , , , ,00 182,00 Chemnitz main network , , , ,22 683,20 Coswig main network 1 2 9,50 133, Cottbus # main network ,30 344, ,30 Cuxhaven main network , , , ,99 - Darmstadt, Umland main network , , , ,00 350,00 Delmenhorst main network , , , ,92 - Dessau main network , , , ,00 168,00 Dortmund # S-Bahn-network (incl. airport) , , ,80 airport network ,70 617, Dresden, Umland main network , , , , ,20 airport network , , Duisburg main network , , , , ,20 Düsseldorf # S-Bahn-network , , , , ,50 Eberswalde main network , , , ,00 - Eisenach main network , , Emden main network ,40 145, Erfurt main network , , , ,60 - Erlangen main network , , , ,92 193,20 Eschweiler main network , , Essen main network , , , , ,40 Esslingen am Neckar main network , , , ,01 744,80 Frankfurt am Main main network , , , , ,50 subnetwork S-Bahn , ,75 - Frankfurt an der Oder main network , , , ,95 336,00 Frechen main network , , , ,26 - Freiberg main network , , Fulda main network , , , ,18 336,00 Fürstenwalde # main network ,10 141, Gelsenkirchen main network , , , , ,00 Gießen # main network ,40 291, ,00 Gladbeck main network , , , ,82 - Gotha main network , , , ,02 - Göttingen main network , , , , ,00 Valid as of august / 6

4 / / 1) Greifswald main network , , , ,82 - Haan main network ,50 955, Hagen, Umland main network , , , ,40 - Halle a. d. Saale, Merseburg main network , , , ,80 338,80 Haltern am See main network ,40 291, Hamburg Premium , , , , ,90 Umlandnetz , , , ,30 - main network S- und U-Bahn , , , ,30 - subnetwork S-Bahn , ,60 - subnetwork U-Bahn , ,00 - Hanau main network , , , ,28 924,00 Hannover main network , , , ,00 484,40 Hattingen main network ,50 661, Hechingen main network ,10 424, Heidelberg main network , , , ,25 189,00 Helmstedt main network ,80 823, Herford main network , , , ,51 336,00 Herne main network , , , ,40 347,20 Hildesheim main network , , , ,90 - Hürth main network , , Ingolstadt main network , , , ,40 252,00 Kamp-Lintfort main network ,90 833, Karlsruhe main network , , , , ,00 regional network , ,40 Kassel, Baunatal, Vellmar main network , , , ,76 924,00 airport network ,20 646,80 Kerpen main network , , Kiel main network , , , ,36 358,40 Kirchheim unter Teck main network , , Köln # main network , , , , ,00 Krefeld main network , , , ,85 338,80 Landshut main network , , ,00 Leinfelden-Echterdingen main network , , , ,13 - Leipzig # S-Bahn-Netz , , ,80 Leonberg main network , , Lippstadt main network , , Lübeck, Bad Schwartau main network , , Ludwigshafen # S-Bahn-Netz , , ,80 Lüneburg main network , , , ,30 252,00 Magdeburg main network , , , ,80 252,00 Main-Taunus Region main network , , , ,00 - Mainz main network , , , ,85 789,60 Mannheim # S-Bahn-Netz , , ,60 Marburg main network , , , ,80 - Marl main network , , , ,84 - Meinerzhagen main network ,20 428, Meißen main network , , Memmingen # main network ,00 280, Mettmann main network , , , ,16 Metzingen main network ,00 70, Mönchengladbach main network , , , ,55 - Valid as of august / 6

5 / / 1) München # main network S- and U-Bahn , , ,80 subnetwork S-Bahn , ,00 - subnetwork U-Bahn , ,40 - Neumünster main network , , , ,35 168,00 Neuss main network , , , ,20 338,80 Neukirchen-Vluyn main network ,60 352, Nürnberg main network , , ,40 subnetwork S-Bahn , ,08 - subnetwork city , ,78 - Nürtingen main network , , Oberhausen main network , , , ,30 338,80 Offenbach am Main main network , , , ,02 504,00 Osnabrück main network , , , ,92 277,20 Ostfildern main network , , Paderborn main network , , , ,50 189,00 Passau main network , , Pforzheim main network , , , ,03 84,70 Potsdam # S-Bahn-network , , Ravensburg main network , , Rheine main network , , , ,68 252,00 Rosenheim main network , , , ,50 504,00 Rostock # S-Bahn-network , , Rutesheim main network 1 4 9,90 277, Salzgitter main network , , , ,82 - Schwedt/Oder main network , , Schweinfurt main network ,10 141, Schwerin main network , , , ,35 - Siegburg main network , , , ,53 168,00 Siegen main network , , , ,90 352,80 Sindelfingen, Böblingen main network , , , ,49 - Soest main network , , Solingen main network , , , ,70 86,10 Stralsund main network , , , ,00 - Stuttgart Ströer Hauptnetz 3) , , ,44 -Netz , , Traffic-CLP-network, Region , , airport/fair network , , subnetwork Traffic-CLP , ,00 - Trier main network , , , ,00 168,00 Troisdorf main network 1 1 9,50 66, ,00 Tübingen main network , , , ,60 336,00 Uelzen main network , , Velbert main network , , , ,82 - Villingen-Schwenningen main network , , , ,12 84,00 Weilheim in Oberbayern # main network ,40 145, Weimar main network , , , ,54 - Werl main network ,20 714, Wesel main network , , , ,00 - Wetzlar main network , , , ,30 - Wiesbaden main network , , , ,58 493,50 Valid as of august / 6

6 / / 1) Wilhelmshaven main network , , , ,50 - Wismar main network , , Witten main network , , , ,56 - Wittenberg main network , , , ,00 - Wolfsburg (main networks available from ) main network , , , ,80 336,00 Worms main network , , , ,50 168,00 Wuppertal, Umland main network , , , ,76 361,20 Wuppertal Schwebebahn network , , Würselen main network , , Würzburg # S-Bahn-network ,90 916, ,00 National offers Amount Classic CLP Amount Digital CLP Netprice/ Classic CLP Digital-CLP 1) Combined campaign price/ National ICE-network , , ,04 Traffic--network , , ,49 Traffic--netw. & ICE-netw. combination , , ,49 Offer conditions: Further information: 1)The offer is only available once per calendar week and location. The digital booster can only be booked in combination with the CLP main network at the location in question. More information on the Digital CLP offer by city is available in the separate media data brochure with Digital Booster. In the fourth quarter a surcharge of 50 % will be levied on the Digital CLP. 2) Bonn: Main network incl. max. 39 s at the airport. The daily charge for booking the airport network on its own is per day and point. 3) Stuttgart: Main network includes -Light posters (daily price of 26.00), -Light columns (daily price of 52.00) and Traffic-s (daily price of 16.00). # Offer is marketed via DERG Vertriebs GmbH. During the CeBIT fair (in Hanover, calendar week 11 and 12) and Octoberfest (in Munich, calendar weeks 38-40) and IAA (Frankfurt/Main, calendar weeks 38 and 39) we add a surcharge of 10% in each city. * Nighttime deactivation: We power down the lights for some of our illuminated and backlit advertising media at night. Subnetwork offers depend on availability. Campaign costs may vary according to network configuration. Booking details: cancellation period 60 days prior to the start of advertising. The current valid prices are available at The General Terms and Conditions of Electronic Media (AGB für elektronische Medien) of Infoscreen GmbH apply to Digital-CLP ( All prices stated are in euros and exclusive of VAT. Valid as of august / 6. Media data 2015