Dishwashing in Brazil

Transcription

1 Brochure More information from Dishwashing in Brazil Description: Dishwashing has high penetration in Brazilian households, although it continued to have positive results in The volume growth for this year was 1%, indicating market stabilisation. The trend of substitution of bar detergents for dish care with liquid detergents ended in 2014 due to the reduction of consumer disposable income. Current value growth was 10%. This was due to inflation, which was greater in cleaning products than overall inflation in The Dishwashing in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change. Product coverage: Automatic Dishwashing, Hand Dishwashing. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? - Get a detailed picture of the Dishwashing market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop. Contents: DISHWASHING IN BRAZIL April 2015 LIST OF CONTENTS AND TABLES Headlines Trends Competitive Landscape Prospects Category Indicators Table 1 Household Possession of Dishwashers Category Data Table 2 Sales of Dishwashing by Category: Value Table 3 Sales of Dishwashing by Category: % Value Growth Table 4 NBO Company Shares of Dishwashing: % Value Table 5 LBN Brand Shares of Dishwashing: % Value Table 6 Forecast Sales of Dishwashing by Category: Value Table 7 Forecast Sales of Dishwashing by Category: % Value Growth Bombril SA in Home Care (brazil) Summary 1 Bombril SA: Summary 2 Bombril SA: Operational Indicators Summary 3 Bombril SA: Statistics 2014 Summary 4 Bombril SA: Competitive Position 2014 Flora Produtos De Higiene E Limpeza Ltda in Home Care (brazil)

2 Summary 5 Flora Produtos de Higiene e Limpeza Ltda: Summary 6 Flora Produtos de Higiene e Limpeza: Statistics 2014 Summary 7 Flora Produtos de Higiene e Limpeza: Competitive Position 2014 Química Amparo Ltda in Home Care (brazil) Summary 8 Química Amparo Ltda: Summary 9 Química Amparo Ltda: Statistics 2014 Summary 10 Química Amparo Ltda: Competitive Position 2014 Reckitt Benckiser (brasil) Ltda in Home Care (brazil) Summary 11 Reckitt Benckiser (Brasil) Ltda: Summary 12 Reckitt Benckiser (Brasil) Ltda: Statistics 2014 Summary 13 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2014 Unilever Brasil Ltda in Home Care (brazil) Summary 14 Unilever Brasil Ltda: Summary 15 Unilever Brasil Ltda: Operational Indicators Summary 16 Unilever Brasil Ltda: Statistics 2014 Summary 17 Unilever Brasil Ltda: Competitive Position 2014 Executive Summary Home Care Sees Positive Growth in 2014 Purchase of High Added-value Products Slows Down Home Care Is Led by Unilever, Reckitt Benckiser and Química Amparo Consumption of Home Care Products Faces Concentrated Distribution Moderate Volume Growth Expected in Forecast Period Key Trends and Developments Rising Income in Lower Classes Favours Home Care Informality Continues To Be Popular Regulation of Domestic Employees Does Not Affect Home Care Purchases Market Indicators Table 8 Households Market Data Table 9 Sales of Home Care by Category: Value Table 10 Sales of Home Care by Category: % Value Growth Table 11 NBO Company Shares of Home Care: % Value Table 12 LBN Brand Shares of Home Care: % Value Table 13 Penetration of Private Label in Home Care by Category: % Value Table 14 Distribution of Home Care by Format: % Value Table 15 Distribution of Home Care by Format and Category: % Value 2014 Table 16 Forecast Sales of Home Care by Category: Value Table 17 Forecast Sales of Home Care by Category: % Value Growth Definitions Sources Summary 18 Research Sources

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