Azure and Its Competitors
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1 Azure and Its Competitors The Big Copyright 2014 Chappell & Associates
2 The Three Most Important IT Events In the last decade Salesforce.com IPO, 2004 Showed that Software as a Service (SaaS) works As both a technology and a business model Launch of Amazon Web Services, 2006 Introduced public cloud platforms Provided a new technology and a new business model Release of Apple iphone, 2007 The first truly successful smartphone Provided a new technology and a new business model
3 IT Platforms The traditional world Packaged Custom Datacenter Infrastructure PCs/Laptops
4 IT Platforms The new default On-premises packaged applications are becoming SaaS applications SaaS Custom Public Cloud Platform Cloud platforms are the new foundation for competitive advantage PCs/Laptops Tablets Phones This isn t the post-pc era, but it is the PC+ era
5 Public Cloud Platforms A survey
6 Cloud Platform Technologies A simple summary Compute Data Everything else Run new applications Might run existing packaged and custom applications Store and access information Analyze information Identity, mobile services, VPNs, media services, integration, This category keeps on growing
7 Cloud Platform Technologies Compute services Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Application VM VM VM VM Create and use virtual machines Provide applications VM Images
8 Why IaaS is More Important Than PaaS An aside Support new cloud-native apps Run existing websites Run on-premises packaged or custom applications Run a standard DBMS, e.g., SQL Server IaaS Yes Yes Yes Yes PaaS Yes Maybe No Provide VMs for dev/test Yes No No Many think PaaS is much better for this Support disaster recovery Yes No
9 Cloud Platform Technologies Data services Sometimes called object storage Blobs Relational NoSQL Can also run a DBMS in IaaS VMs
10 Cloud Platform Technologies Others Identity Mobile Backend as a Service (MBaaS) Others Directory SaaS and On-Premises Authn Notify Logic Data... Service
11 Public Cloud Platforms Example vendors and technologies Compute Data Others IaaS PaaS Blobs Relational NoSQL Identity MBaaS Microsoft Azure Amazon Web Services Google Cloud Platform OpenStack Salesforce.com Force.com
12 Gartner Public Cloud IaaS MQ October 2012 AWS is out in front Microsoft and Google don t yet offer IaaS What?
13 Gartner Public Cloud IaaS MQ August 2013 Google doesn t yet offer IaaS AWS is further out in front The most visible OpenStack supporters Microsoft began offering IaaS two months earlier IBM is in real trouble
14 Gartner Public Cloud IaaS MQ May 2014 AWS is still out in front But it s a twohorse race Google has finally entered the market Look where the other big enterprise vendors are
15 Public Cloud Platforms Microsoft Compute Data Others IaaS PaaS Blobs Relational NoSQL Identity MBaaS Microsoft Azure Virtual Machines Web Sites, Cloud Services Blobs SQL Database Tables, DocumentDB Azure Active Directory Mobile Services Amazon Web Services Google Cloud Platform OpenStack Salesforce.com Force.com
16 DocumentDB Application A cloud service with schemafree data, a SQL-based query language, indexing of every element, and more JSON Request Database Collection Collection Collection Collection Collection JSON Document
17 MICROSOFT AZURE OTHER CLOUD ENVIRONMENT ENTERPRISE Azure Active Directory Premium Single sign-on for SaaS applications IT Admin Windows Server Active Directory 2 Login User On-Premises Application 3 Access on-premises and SaaS applications 1 Configure link Azure Active Directory SaaS Application SaaS Application
18 Public Cloud Platforms Amazon Microsoft Azure Compute Data Others IaaS PaaS Blobs Relational NoSQL Identity MBaaS Amazon Web Services Elastic Compute Cloud (EC2) Elastic Beanstalk Simple Storage Service (S3) Relational Database Service (RDS) DynamoDB Mobile Services Google Cloud Platform OpenStack Salesforce.com Force.com
19 Amazon An assessment AWS is a startup that got it right immediately Their first offerings were IaaS and blobs These are still the two most widely used cloud platform technologies Microsoft is inspired by AWS technology Azure eventually made IaaS a primary service Azure eventually made blob storage a focus of its business Amazon is inspired by Microsoft organization AWS often uses a partner-led model AWS Activate is like Microsoft BizSpark, a program for startups
20 Public Cloud Platforms Google Microsoft Azure Amazon Web Services Compute Data Others IaaS PaaS Blobs Relational NoSQL Identity MBaaS Google Cloud Platform Compute Engine App Engine Cloud Storage Cloud SQL Cloud Datastore Mobile Backend Starter OpenStack Salesforce.com Force.com
21 Google An assessment Google began with App Engine Like Microsoft, Google initially bet that the market wanted PaaS They ve just gotten started with IaaS Google appears serious about cloud platforms (finally) They ve announced support for Windows Server in Compute Engine But only for Windows Server 2008 R2 Expect them to be a price leader They ve said that cloud platform prices should follow Moore s Law They ve innovated with pricing, e.g., reservation-like pricing once consumption hits a certain amount
22 Public Cloud Platforms OpenStack Microsoft Azure Amazon Web Services Google Cloud Platform Compute Data Others IaaS PaaS Blobs Relational NoSQL Identity MBaaS OpenStack Compute Object Storage Database Salesforce.com Force.com
23 OpenStack An assessment It s an open source project, but not really standard Users love standards, so vendors claim to follow them But they also add proprietary extensions A few vendors offer public IaaS based on OpenStack None of them has substantial market share OpenStack gets more press attention than it deserves At most, one or two vendors will dominate OpenStack And it s unclear who they ll be - HP s Helion public cloud hasn t gotten much traction - Rackspace has largely left the IaaS market
24 Cloud APIs An aside Cloud Management Platform (CMP) Tools and Tools and Tools and Start VM, Stop VM, Get blob, put blob, VMs VMs VMs Blobs
25 Public Cloud Platforms Salesforce Microsoft Azure Amazon Web Services Google Cloud Platform Compute Data Others IaaS PaaS Blobs Relational NoSQL Identity MBaaS OpenStack Salesforce.com Force.com Force.com App Logic Force.com Database Salesforce Identity
26 Salesforce An assessment Force.com is typically sold as an adjunct to Salesforce CRM It s PaaS, so it s intended for new custom apps Since your customer data is in the Salesforce cloud, why not build your apps there, too? Force.com is aimed at enterprise developers Some apps can be built solely with point-and-click tools Developers can also use Apex, a Salesforce language Customer lock-in to Force.com is total The platform, language, and tools are all proprietary There s no lock-in like cloud lock-in
27 Gartner Enterprise PaaS MQ January 2014 In front because this MQ is focused on enterprise applications Released in 2008, yet still a challenger But it s a twohorse race Where is Amazon? The rest of the PaaS market is a crowded mess
28 IBM An assessment IBM began with various halfhearted cloud initiatives None seemed serious None got much traction with customers IBM bought SoftLayer for $2 billion in mid-2013 SoftLayer was half hoster, half cloud provider IBM highlights SoftLayer s ability to provide both VMs and physical servers IBM announced a plan to spend $1.2 billion on cloud But it will be spread across many datacenters Google and Microsoft spend this to build a single datacenter I think we ve entered cloud at a perfect time. - Michael Rhodin, IBM Senior VP, Spring 2014
29 VMware An assessment Formerly called vcloud Hybrid Service Initially planned for hosters to offer IaaS with vcloud Hosters didn t much like this Uptake was limited Currently offer vcloud Air themselves It offers IaaS based on vsphere in VMware datacenters vcloud Air isn t really a full public cloud platform Offers VMs only No blobs, identity, etc.
30 Gartner Public Cloud Storage MQ July 2014 AWS is in the Leaders Quadrant So is Azure Google is a ways behind The traditional enterprise vendors
31 Microsoft in the Public Cloud MQs A summary Microsoft IaaS PaaS Storage
32 Public Clouds for Enterprises Cloud strength, enterprise strength Google Amazon Salesforce.com Microsoft HP VMware IBM
33 The Big Picture
34 IT Today: The New Default A more detailed look Collaboration Productivity SaaS Custom Public Cloud Platform IaaS PaaS Blobs NoSQL Identity MBaaS CRM... Relational... PCs/Laptops Clients Tablets Phones
35 IT Today: The New Default Microsoft Exchange Online SharePoint Online Office Online SaaS Custom Microsoft Azure Virtual Machines Web Sites, Cloud Services Blobs Tables, DocumentDB Azure AD Mobile Services Dynamics CRM... SQL Database... Windows 8 Clients Windows 8 Windows Phone 8
36 IT Today: The New Default Amazon SaaS Custom Amazon Web Services EC2 Elastic Beanstalk S3 DynamoDB Identity Mobile Services RDS... Clients Kindle Fire Fire Phone
37 IT Today: The New Default Google Gmail Google Docs SaaS Custom Google Cloud Platform Compute Engine App Engine Cloud Storage Cloud Datastore Identity Mobile Backend... Cloud SQL... Chrome Clients Android Android
38 IT Today: The New Default OpenStack (HP, ) SaaS Custom OpenStack Compute PaaS Object Storage NoSQL Identity MBaaS Database... Clients
39 IT Today: The New Default Salesforce.com SaaS Custom Force.com IaaS App Logic Blobs Database Identity MBaaS CRM Relational... Clients
40 IT Today: The New Default IBM SaaS Custom SoftLayer Virtual Servers Bluemix Object Storage Cloudant Identity MBaaS Relational... Clients
41 IT Today: The New Default VMware SaaS Custom vcloud Air IaaS PaaS Blobs NoSQL Identity MBaaS Relational... Clients
42 Conclusion We re seeing a huge change in platforms Everything s changing at the same time Everybody must choose their partners for this new world Public cloud platforms are an important part of this It s a great time to be in technology
43 About the Speaker David Chappell is Principal of Chappell & Associates ( in San Francisco, California. Through his speaking, writing, and consulting, he helps people around the world understand, use, and make better decisions about new technology. David has been the keynote speaker for more than a hundred events and conferences on five continents, and his seminars have been attended by tens of thousands of business and IT leaders, architects, and developers in forty-five countries. His books have been published in a dozen languages and used regularly in courses at MIT, ETH Zurich, and other universities. In his consulting practice, he has helped clients such as Hewlett-Packard, IBM, Microsoft, Stanford University, and Target Corporation adopt new technologies, market new products, and educate their customers and staff. Earlier in his career, David wrote networking software, chaired a U.S. national standards working group, and played keyboards with the Peabody-award-winning Children s Radio Theater. He holds a B.S. in Economics and an M.S. in Computer Science, both from the University of Wisconsin-Madison.
44 Copyright 2014 Chappell & Associates
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