Social Media: An Effective Web Based CAD Training Tool

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1 Social Media: An Effective Web Based CAD Training Tool Richard Cozzens Abstract In this paper, I briefly review the findings of Phase I (Ethicomp2008 conference i ) and Phase II (Ethicomp2010 conference ii ). As a result of Phase II research, I could see that social media was having a huge impact on web-based training. In this paper, which is Phase III of my research, I discuss the viability of Social Media as an effective web-based CAD Training Tool. I address this issue by presenting some examples of companies/schools that are using social media not only as a marketing tool but as training tool and class room management tool. I then present and discuss the data I collected from classes that have used social media as a training tool. I also discuss how this data has helped me improve my courses by applying the Double-Loop Learning Theory by Aygris (Aygris 2011). Finally, I close the paper summarizing my conclusions and comment on the how social media will affect webbased CAD training. 1. Introduction This paper is a continuation of my research in the area of web-based CAD training. Phase I of my research was Feasibility of Web-Based Training for CAD presented at the Ethicomp2008. Phase II of my research was What is Quality Web-Based CAD (Computer Aided Design) Training presented at the Ethicomp2010. This paper is organized in the following order: 1. Introduction, 2. Overview of this Research, 3. Methodology, 4. Results/Data, 5.Conclusion and Future Direction followed by References. Section 2 (Overview of this Research) describes the main motivation behind my research. 2. Overview of this Research In this section, I discuss the various studies conducted in this field of study, including a brief history of this research and a discussion of Phase I, Phase II and Phase III of this research. 2.1 Phase I In 2008, I presented a paper at ETHICOMP titled Feasibility of Web-Based Training. The paper was based on research I conducted as the CATIA V5 Workbook iii (Cozzens 2000) was first published and released. Data collection continued as I developed a web-based training site CATIA V5 Workbook.com in 2003 iv. Until about 2006, the number of customers purchasing the book and using the web-based training increased. Throughout the world over 150 colleges and universities utilized the book for their CAD (Computer Aided Design) course curriculum. The web-based training site had about 1,500 users. The research conducted indicated that web-based CAD training was a feasible method of training given the training had the right components. This brought up the question of What is Quality Web- Based Training. I addressed this question in Phase II of my research.

2 2.2 Phase II In 2010, I presented a paper at ETHICOMP titled What is Quality Web-Based CAD (Computer Aided Design) Training. The paper was a continuation of the 2008 paper. In the paper, I reviewed the history of the development of the market for CAD web-based training. In the year 2001 there was virtually no web-based CAD training. By the year 2005, there was an abundance of Web-Based CAD Training companies. The training companies grew, the amount of curriculum increased, and the technology for web-based training improved. In the year 2007 and later, the market for this training had shifted slowly, yet dramatically. The number of companies had declined slightly, but the biggest shift was in the volume of business the companies were experiencing. The volume has declined significantly. The data found in this research was recorded from observations and conversations only. Listed below are some of the reasons mentioned for this reduced volume in web-based CAD training: a.) The need for retraining the experienced CAD users to the new version/technology created a bubble in the training market and that bubble has now passed. b.) The CAD Software developers had created and made some web-based training available with the purchase of the software. The quality of this web-based training curriculum has improved significantly. Initially the company resources were used to develop the new version of software. Later the company resources were shifted more to developing training materials. c.) The market has been flooded with free tutorials, training videos and exercises on home grown sites as well as websites such as YouTube.com v. In the Ethicomp2010 paper, I mentioned that web-based CAD training would never completely replace face-to-face training but with the advanced web-based curriculum and technology, it had become a viable substitute for traditional training. In certain instances Web-Based CAD Training was a more economical/practical way of training. At the very minimum it was a great supplement to traditional face to face training (hybrid course). The rapid growth in the market is proof that it was an accepted method of training. If the training was not sufficient all the web-based training companies would have gone out of business. The biggest reason for the decline was the availability of free web-based knowledge and training. The availability of free quality knowledge and training has had such a significant impact on the market that I decided to look in depth. This in depth look at free web-based CAD knowledge and training via the social media has become Phase III of this ongoing research. 2.3 Phase III It is clear that technology is changing the way web-based training in general is managed and accessed. An example, a recent article in Time Magazine (Rosedale 2010) Philip Rosedale stated Anything that can be made and recorded becomes essentially free. Anita Hamilton in another Time Magazine article stated, What s certain is that the $4 billion college text book market is ripe for a digital makeover (Hamilton 2010). The market is changing and will continue to change. The time magazine article did not specifically state that web-based training would be the replacement but my research shows that it has and will have a significant part in the digital makeover.

3 Interestingly, I attended a conference recently Solidworks World 2011 in San Antonio, Texas. vi A conference like this usually has at least four to five web-based CAD training vendors. This year there was only one web-based CAD training vendor SolidProfessor vii. There are two main reasons for this decline in market share. The first is a mature and shrinking market. The second reason is what I refer to as the phenomena of CAD training using social media platforms such as YouTube, podcasting, and blogs. Training on YouTube is essentially free and the quality is getting better as the content grows. Web-based CAD training is also being accepted as a viable method of training. At the SolidWorks World 2011 conference, I had the opportunity to attend several training sessions. In those training sessions, references to YouTube Channels, podcasts, and blogs were listed as external references and/or additional training for the specific SolidWorks tool being presented in the session. January 2011, I attended a UACTE (Utah Association for Career and Technical Education) Conference. At this conference, the training for all the state CAD instructors included how to access and use free web-based training material. All the instructors were eager to view and sample the training. Most of the instructors were eager to implement the training into their class rooms. Keeping this in mind, in this paper I describe changes implemented in my web-based CAD training used at a university level for students. I have also implemented these changes into the training outside of the university such as the Solidworks training I conducted at ITSON (Insituto Technologico De Sonora) in Ciudad Obregon, Mexico May I am implementing these changes into my YouTube and elearning (blackboard) accounts as well. During this training, students have access to social media platforms such as YouTube which includes tools and techniques. During the semester, students were interviewed and asked to provide feedback on the usefulness of the training material. This paper uses Double Loop Learning by Aygris (Aygris 2011) to best describe the different phases of this on-going research. This will help to provide an insight into web-based training by reevaluating the underlying assumptions (as stated in the theory) from the results of the on-going research. 2.4 Summary of the Research History My motivation for this paper started with an attempt to supply needed training material to the students, instructors and practitioners so they could learn CAD in the most efficient method possible. My attempt to do this has been a journey because of the continuous advances in technology; starting with a book moving to WebCT, to my own web site CATIA V5 Workbook.com and now to social media such as YouTube and Facebook. Phase I of my research answered the question as to the effectiveness of Web-Based CAD Training. In Phase II, I provided a definition of and explored the characteristics of Quality Web-Based CAD Training. In Phase III I explore the effectiveness and practicality of using social media as an effective web-based CAD training tool. 2.5 Updated Literature Review Since the initial literature review and data collection of Phase I, the technology, curriculum, student and teacher perception and philosophies have matured shifted and/or changed. A majority of the literature was from existing books that discussed what a web-based course should look like and what components the site should contain. A majority of the literature review used in Phase II was the web-based training sites themselves such as I Get It CATIA V5 Training, Practical CATIA Training, and CATIA V5 Companion. The literature review for Phase III is so new because of the ongoing evolution that the knowledge is being discussed mostly in the digital world such as blogs and forums created for that specific technology such as the I Get It CATIA V5 Training viii. As referenced earlier some current

4 magazine articles are discussing the changes and discussing how it might change the way we currently do business particularly in the college and university level. Table one was included in the earlier research phases but has been updated to include the Phase III information. The last two columns display the results of the web-based component in relation to YouTube and Facebook. Web-Based Component Phase I of web-based CAD training Phase II of web-based CAD Training Phase III YouTube Phase III Facebook Certification None existing Yes No No Limited problem User dependent User dependent User dependent Technology and resources Communication problem Site dependent Yes No New Way to procrastinate Problem Student dependent * Student dependent Student dependent Course problem Improved Limited Limited management Dissemination Site & Student Improved with Limited Limited of information dependent technology Student Site dependent Improved None None management Grading Site dependent Improved None None Accessibility and flexibility Site dependent Improved with technology Improved with technology Improved with technology Cost efficient Expensive Greatly Yes Yes improved Surfing/Skimmi ng Not included in phase I Site dependent. Yes Yes Table 1: Comparison between Phase I, Phase II and Phase III *(Artino and Stephens (2009) stated To succeed in autonomous online learning environments, it helps to be a highly motivated, self-regulated learner. ) 3. Methodology 3.1 The Process This information was obtained using action research. Action research is the best method because it allows you to design a plan, put the plan into action, observe the results of the action, reflect on what you observed/learned. The information learned from Phase I and Phase II of this research has been implemented using the Double Loop Learning Theory by Argyris (Argyris 2011). This is a continuous process until you are able to come to some sort of conclusion. This process is exactly what I have been doing starting with Phase I and continuing to Phase II as shown in the Double-Loop Learning graphic.

5 3.2 Double Loop Learning Double-Loop Learning requires you to design a plan as shown in the Double-Loop Learning Figure. This design could include Goal, Values and Strategies. Phase I research referenced as 1 st Paper Ethicomp2008 in the Figure required a goal. The goal was to find the most efficient method of delivering CAD training. In the beginning the only method was the book (CATIA V5 Workbook), then the online training (CATIA V5 Workbook.com), then WebCT and elearning (Blackboard). The second step was presented in the 2 nd Paper (Ethicomp 2010). This step required and evaluation of the results of the plan. Was the quality accepted (i.e. used). The second loop (3 rd Paper Ethicomp 2011) provides an opportunity to compare the results to some underlying assumptions or governing variables. In this case the effect that social media is having on the web-based CAD training market. This framework is a near perfect fit for my research and situation. I have laid out a plan, implemented my plan into my training courses. I have collected and evaluated the resultant data. I have revised my training as a result of what I have learned from this continuous process of improvement. 3.3 The Underlying Assumptions The underlying assumptions for Phase II of my research was that web-based training was available only from companies such as (CATIA V5 Companion, I Get It, Practical CATIA) and from university supported web-based courses on elearning and/or Blackboard. I attempted to experience and document as many different types of CAD Training as possible. In Phase III the guidelines or underlying assumptions were changed. These changes implemented social media as the access method to the knowledge and training. I attempted to implement social media tools into my classes and document the results and opinions of the students. Since there are so many different forms and applications to social media I also surveyed classes (instructors and students) from Southern Utah area to collect data on how social media was being used and if it was being used successfully. The action portion of this research was to incorporate YouTube links to My CCET (CAD/CAM Engineering Technology) 1040 AutoCAD class into elearning course management tool for the Spring Semester of YouTube links were also used in my CCET 1030 Introduction to CAD/CAM Engineering Technology class, also in the Spring Semester of I also surveyed the students from the ENGR 1010 Introduction to Engineering class that used Facebook as the classroom management tool (Spring Semester 2011).

6 As I have attended numerous workshops and training seminars over the past two years I have had the opportunity to discuss this topic with professors and administrators from all over the world. These discussions have provided me with valuable information and insight regarding this subject. As in the previous phases documented this research has allowed me the opportunity to reflect on the different types of training and the advantages and disadvantages of each. Table II contains the components being compared between the different types of training. This is a continuous process, reflecting on the findings will help plan the next needed action and start the process again. Online Components Class Room Training CATIA V5 Companion I Get it Practical CATIA Training CATIA Forum Training Cost $1,200 w/ $2,8 $1,20 Free Tuition Free Free software Travel Cost $1,500 None No None None None None None Certification Yes No Yes Yes No Some No No Table of contents Yes Yes Yes Yes No Yes No No (Training road map) Instruction (Video) Yes Some Yes Yes Some Some Links Yes Documentation Yes Some Yes No No Yes Links No Power Point Yes Some Yes No No Some Links No Examples (Tutorials) Yes Yes Yes Yes Some Some Links Some Definitions & Terms Yes Yes Yes Some Some Yes No Some exercises w/feedback Yes Some Yes Some No Yes No No Exercise flexibility Yes Yes No Yes Yes Some Limit Yes ed Exercises (Key) Yes Yes Yes Yes Some Yes No No Tests (assessments) No No Yes Some No Yes No No Access to Instructor Yes No Yes No No Yes Yes No (Questions) Grade No No Yes No No Yes Links No Certificate Yes No Yes No No No No No Learning Objectives? Yes Some Yes Yes No Yes Links Some Allows Skimming No Yes Limi yes Yes No Limit Yes ted ed Table 2: Findings of Phase II updated with Findings of Phase III SUU elearning Facebook YouTube

7 YouTube: The quality and amount of information is spotty but over all there is an amazing amount of quality information available. For CAD this training is not organized or sequential. If it is just information you are seeking and you are a motivated learner, this is a powerful resource. If you are looking for structure and sequence this type of training would not meet the learner s needs. Facebook: This tool is a good social tool but seems to be very limited in its application to classroom management and administrating and/or distributing student learning material. Other Social Media Tools: There are many other social media tools available and many have been investigated. The results showed that the main tools that are having a significant impact on the market, were at the time of investigation, YouTube and Facebook. 4. Results/Data As I mentioned in the previous section I have implemented YouTube into two of my Spring 2011 Semester classes. Near the end of the semester I had the students fill out survey regarding their experience with using YouTube in the class. YouTube was used in some cases in the place of lecture and in other cases just as supplemental information. Table three CCET 1040 AutoCAD Statement/Question No Not Yes Sure General Learning Techniques 1) I prefer learning on my own and at my own pace? ) I am a self-motivated and disciplined learner? ) I am open to new and innovative learning strategies? ) I learn best from reading the material (words)? ) I learn best from watching someone else (instructor working examples)? ) I have used elearning or other types of web-based training before? ) If you have experienced some type of web-based training was it a good experience? ) Please justify your answer to the previous question. Reference the list following this table 9) I read the requirements for each assignment on elearning prior to submitting my homework? ) The assignment requirements are helpful in understanding the objective of the assignment? ) Is feedback on assignments important information (will you or do you use it?)? ) Is there sufficient feedback on assignments? ) Have you used YouTube to learn more about a tool or process in this class? ) If so, was it helpful? ) Have you used YouTube to learn more about any other subject? ) If so, was if helpful? Table 3 contains the captured information.

8 Table 4 contains the survey data collected from the Spring 2011 Introduction to Engineering course that used Facebook as the course management tool. Facebook was where the Syllabus was listed. Homework was assigned and comments on assignments were posted. Grades were accessed and viewed by Google Docs. Supplemental information such as YouTube videos were linked to the Facebook Group Created and administrated by the professor. - Could go either way, some were good, some were bad. - Just gives me more options to evaluate where I am in the class and what's due + I can see where I need to improve. - On the last assignment I liked watching the movie on how to do the dynamic block. If I had a question or missed something I could go back over it. - YouTube has helped me a lot. - It is very impersonal. There is quite a lot of good detailed info on web based training. - It allows you to have examples to work along with. - So I know how to use it. - I was kind of indifferent to the web training. - It was for my business law class and it was an e learning lecture. - I like that all my scores and assignments are all in and when I have a question there are learning modules. - For some classes it worked really well for others there were so many internet problems that it wasn't worth it. - I enjoyed being able to study and do work on my time... Helps allow a student have a set job. - The information is always available online and the is more information to be accessed. - It's easy to have everything online because it limits the amount of paper we have to keep track of. - It was good because I could access it anywhere. - I have not had any web based learning. - I can turn in my assignment from my own computer and not worry about paper. - Work training on the internet. If you don't understand right away you can watch it over and over. - I have taken CSIS 1000 and I have also been a tutor for the class. - I am not motivated enough for an online class. With e-learning if the class does not actively use e-learning in class time I have a hard time with it.

9 ENGR 1010 Facebook Statement/Question No Not Yes Sure General Learning Techniques 1) I prefer learning on my own and at my own pace? ) I am a self-motivated and disciplined learner? ) I am open to new and innovative learning strategies? ) I learn best from reading the material (words)? ) I learn best from watching someone else (instructor working examples)? ) I have used elearning or other types of web-based training before? ) If you have experienced some type of web-based training was it a good experience? ) Have you used YouTube to learn more about a tool or process in this class? ) If so, was it helpful? ) Have you used YouTube to learn more about any other subject? ) If so, was if helpful? Book (course)..5 Internet (YouTube)...14 Professor..12 Google ) List top three references in order that you use when attempting to Wiki..1 answer engineering related problems Other.1 Friend 6 Classmate..1 Library ) Did you have a Facebook account before this class? ) Did you have any difficulty learning how to navigate through Facebook? ) Has Facebook been used in any of your other classes? ) If so, which classroom management tool do you favor? Facebook 8 elearning 19 17) Was the class schedule clear and available on Facebook? ) Were the requirements for the assignments clearly defined on Facebook? ) Did you use the discussion board on Facebook? ) If so, was it helpful? ) Did you use the videos and additional information loaded or linked to Facebook? ) If so, was it helpful? Excellent 3 Good ) How would you rate your experience using Facebook this Okay..6 semester as a classroom management tool? Not so good...4 Terrible ) Do you have anything else that you would like to add in relation to your experience using Facebook in this class? For the student comments please refer to the list shown after this table. Table 4

10 - Difficult to use as a teaching tool. - It is a horrible idea. - It just seems to be convoluted. - I like the class--not the Facebook. - Facebook is social--not educational. It is too simple and unorganized to be convenient or useful. - Facebook is very distracting and the organization makes it hard to access old links posted of Facebook. - Grades weren't available often enough and I don't go on Facebook for to check for homework. - Interesting. - I don't like Facebook. - Facebook is a good way to see your homework. - If Facebook s me when new things got posted, this would be excellent too. - It was good. - It was easy and convenient; it was nice to have stuff on Facebook because 90% of us probably are on it daily and can look what is due. - Facebook is distracting. I would log on and end up wasting quite a bit of time before I remembered that I was doing school work. 5. Conclusion and Future Direction My experience working with students and professors at the different workshops around the world along with the collected data (table 3) strongly suggest that social media particularly YouTube has and will continue to play a growing role in web-based CAD training. YouTube is still missing many critical components needed to be a complete training tool and training option. The fact that YouTube is free to use and free to host training video makes it difficult to ignore. The training quality and quantity is growing at an astounding rate. The data shows that students use it even if it is not linked to elearning (blackboard). It can be a valuable (free) resource. Facebook on the other had seems to have more limitations when applied to applications to web-based CAD training. Question 16 in Table 4 and the comments listed after Table 4 seem to speak volumes to limitations to Facebook. It is clearly a tool developed for social applications and is very limited in course management attributes. The information gathered and processed in this phase of my research has motivated me to take the next step in web-based CAD training. That next step is to use YouTube and elearning to host my entire curriculum for the ENGR1030 Introduction to Solidworks course for the Fall Semester This means that the students will have full access to a free digital form of my Solidworks Workbook (PDF format). The students will have access to the Power Point Presentations and all the lecture videos. The course will be organized on elearning and linked to my YouTube Station. The students experience will be documented and evaluated. This new information will be used to make the needed adjustments to the course. In this paper, I have covered a history and a development of web-based CAD training for a period of about 12 years. During those 12 years, data has been collected which is represented in Phase I, Phase II and Phase III of this research. I have compared the findings between the different phases and included the new data for Phase III. Incorporated YouTube into my

11 courses and asked the students to evaluate the results. I have surveyed students that used Facebook as a classroom management tool. I have investigated other social media websites. I have attended numerous workshops and Seminars where social media was the main topic of discussion and/or training. I will continue to apply the framework of Double-Loop Learning to my research. The technology is continually improving. Teachers as well as student s perception and thus their acceptance of social media as a training tool will continually be changing. All these variables make for a moving target. The conclusion reached in today s research may not be so valid or pertinent next year or the year after. Double Loop Learning will keep the plan, results and the underlying assumptions relevant. References Cozzens, R. Effectiveness of Web-based Training. Proceedings of ETHICOMP 2008, Pavia Matua, Italy. Cozzens, R. What is Quality Web-Based CAD (Computer Aided Design) Training. Proceedings of ETHICOMP 2010, Tarragona, Spain. Rosedale, P., The Future of Content, Time Magazine, November 11, Hamilton, A., Global Business, Time Magazine, November 11, Batista, Ed, Double-Loop Learning and Executive Coaching online at accessed Argyris, C. Theories of action, double-loop learning and organizational learning. accessed Artino, Anthony & Stephens, Jason (2009), Academic Motivation and Self-Regulation: A Comparative Analysis of Undergraduate and Graduate Students Learning Online, Internet and Higher Education, V12, n3-4 p Endnotes i See Feasibility of Web-Based CAD Training. ii See What is Quality Web-Based CAD (Computer Aided Design) Training. iii CATIA V5 Workbook Author Richard Cozzens Publisher Schroff Development Corporation iv v For details, see SolidWorks World vi For details, see Solidprofessor vii viii

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