Sports Analytics: Market Shares, Strategies, and Forecasts, Worldwide, 2015 to 2021

Transcription

1 Sports Analytics: Market Shares, Strategies, and Forecasts, Worldwide, 2015 to 2021 Mountains of Opportunity Picture by Susan Eustis

2 Lexington, Massachusetts

3 CHECK OUT THESE KEY TOPICS Sports Analytics: Used In Every Aspect Of Sports, Planning, Training, Coaching, Winning, Player Selection, Betting, Fantasy Games Smart Analytics Products Sports Analysis Software Sports Health Consultant Sports Medicine Clinic Sports Video Analysis Software Sports Software Sports Performance Video Analysis Software Baseball Swing Analysis Software Golf Swing Analysis Software Motion Analysis Software Football Analysis Software Soccer Analysis Software Sports Cloud Architecture Sports Analysis Mobile Architecture SOA Cloud Computing Sports Sports Planning Sports Training Sports Coaching Sports Winning Sports Player Selection Sports Betting Sports Fantasy Games Sports Application Middleware Sports Analysis Forecasts Sports Analysis Market Shares Sports Analysis Web Services SOA Governance SOA ESB SOA Repository SOA Directory SOA Advances In Technology Services Oriented Architecture (SOA) Flexible Applications Middleware Application Service Levels Sports Analytics Flexible Response To Changing Market Conditions Innovation For Leagues Sports Management Innovation For Team Sports Management Innovation Sports Software Localization Sports Analysis Software and Devices:: Economies of Scale and Shift to Tablets, Smart Phones, and Cloud Computing for Team Management Drive Markets Sports Analytics: Market Shares, Strategies, and Forecasts, Worldwide, LEXINGTON, Massachusetts (May 16, 2015) WinterGreen Research announces that it has published a new study Sports Analytics: Market Shares, Strategy, and Forecasts, Worldwide, 2015 to The 2015 study has 472 pages, 177 tables and figures. Worldwide markets are poised to achieve significant growth as the cloud computing for utility infrastructure and the tablets and smart phone communications systems make training information more cogent and more available, remaking all sporting everywhere. Information services will leverage automated process to leverage cloud computing: services

4 The value of sports analytics is the predictive capabilities provided. The best sports teams are the ones using the power of real-time information to their advantage. What to measure? What real time information is the best? Can the players game the analytics systems? Lets start with the story of Babe Ruth. The Babe used to come to every at bat with the desire to win the game. So early in the game, aware that at the end of the game it would fall on him to win the game, the Babe would deliberately strike out on pitches that he really could hit. Later in the game, the pitcher would remember the pitches that had gotten the Babe out and Babe Ruth could hit with ease, winning the game defying the statisticians. So, Babe Ruth used sports analytics in the 1930 s in reverse, hoping to entice the pitcher to throw that very pitch he could hit in a tight situation later in the game. His very success illustrates that in sports analytics sophistication is needed. For sports analytics to track Babe Ruth, it would have been necessary to look at the pitches he could hit at the end of the game, not just everything that came at him. How sophisticated is that? You have to know your players to do good sports analytics. Babe Ruth is at the center of one of the sad stories of sporting in Boston. The Boston Red Sox baseball team, in 2003, had not won a world series since Babe Ruth was sold to New York, the so called Curse of the Bambino. John Henry, a financial analytics wizard came along and purchased the Boston Red Sox along with other partners and he took the team to three world series using sports analytics as the dominant force for running the team and building fan enthusiasm. Sports become the model for predictive business decision making. Business has been reorganized among teams, inspired by sports. Analytics, developed by businesses are finding innovative use in sports, leading to models for business to organize and manage teams. Sports analytics market driving forces relate to the ability to improve winning percentages and decrease the cost of paying players. By implementing metrics functions that describe how to put together a winning team without a very high payroll, sports analytics provide a winning edge to team management. Analytics are used to figure out how a team can improve fan appeal. Sports analytics are used for creating fantasy leagues, giving sports fantasy players access to statistics that enhances their play of the game. It is used to improve scouting, to detect new player unusual talent and evaluate players competitive capability. Using the system, the agent gains competitive advantage with teams when they present analysis about the players they represent Shift charts represent an image of changing data. In the chart above, the numbers along the top represent the shifts played during the game.. The black lines represent goals scored and show what line was on the ice offensively and defensively for each goal scored in each period, period one, period two, and period three.

5 Sport analytics are about patterns, detecting patterns and attaching value to them by being able to predict better what players will succeed and what players will do well in a certain system. The patterns apply to teams, to players and to fans. The data about the sport is relevant in a lot of different ways, some teams are more able than others to harness the patterns to their benefit. Does it make a difference? Do the teams with better analytics win? Apparently so. The MIT sports analytics conference is a testament to the value of technology in sports. In hockey, analytics has been adopted big time, the trend this summer of 2015 has been for NHL clubs to hire bloggers and website operators so their content is proprietary. Play of the Game is what makes sports entertainment, and the players entertainers. Hockey is a particularly appealing sport because it has so much player contact. It is a contact sport. Some of the better plyers play with finesse. Ovechkin for example, who had 27 even-strength goals this season (fifth in the league) and who scored a league-leading 24 power play goals is fun to watch. He is a premier player because of style and this makes him a fan favorite. According to Susan Eustis, principal author of the market research study, Sports teams have discovered that with intelligent use of sports analytics they can dominate a league. As the early adopters prove that analytics makes the difference between winning and losing, all teams, mangers, and fantasy sports players need to adopt use of the solutions creating market growth opportunities.. Sports analytics market size at $125 million in 2014 is anticipated to reach $4.7 billion by Significant growth is driven by the smart phone and social media in addition to cloud computing market penetration. With smart phones and tablets beginning to get significant uptake all over the world sports analytics play into that market expansion. Growth is a result of sports league and team department efforts. WinterGreen Research is an independent research organization funded by the sale of market research studies all over the world and by the implementation of ROI models that are used to calculate the total cost of ownership of equipment, services, and software. The company has 35 distributors worldwide, including Global Information Info Shop, Market Research.com, Research and Markets, Electronics.CA, Bloomberg, and Thompson Financial. WinterGreen Research is positioned to help customers face challenges that define the modern enterprises. The increasingly global nature of science, technology and engineering is a reflection of the implementation of the globally integrated enterprise. Customers trust WinterGreen Research to work alongside them to ensure the success of the participation in a particular market segment. WinterGreen Research supports various market segment programs; provides trusted technical services to the marketing departments. It carries out accurate market share and forecast analysis services for a range of commercial and government customers globally. These are all vital market research support solutions requiring trust and integrity.

6 Key words: Smart Analytics Products, Sports Analysis Software, Sports Health Consultant, Sports Medicine Clinic, Sports Video Analysis Software, Sports Software, Sports Performance, Video Analysis Software, Baseball Swing Analysis Software, Golf Swing Analysis Software, Motion Analysis Software, Football Analysis Software, Soccer Analysis Software, Sports Cloud Architecture, Sports Analysis Mobile Architecture, SOA, Cloud Computing, Sports, Sports Planning, Sports Training, Sports Coaching, Sports Winning, Sports Player Selection, Sports Betting, Sports Fantasy Games, Sports Application Middleware, Sports Analysis Forecasts, Sports Analysis Market Shares, Sports Analysis Web Services, SOA Governance, SOA ESB, SOA Repository, SOA Directory, SOA Advances In Technology, Services Oriented Architecture (SOA), Flexible Applications, Middleware, Application Service Levels, Sports Analytics Flexible Response To Changing Market Conditions, Innovation For Leagues, Sports Management Innovation For Team, Sports Management Innovation, Sports Software Localization,,, Companies Profiled Market Leaders Stats / Prozone Perform / Opta TruMedia Catapult Advanced Sports Analytics Analytics Educational Associated Press Bodybuilding.com Catapult: NHL Technology Competitive Sports Analysis IBM, Robotic Harvesters, Economies of Scale, Powering Robotic Tractor Market Participants Major League Baseball (MLB) Teams Motor Sports Analytics National Football League (NFL) Oracle Perform / Opta Pro Ramp Holdings SmartSports SmartSports / Sportvision Sports Vision Technologies Statistical Sports Consulting Synergy Sports TruMedia Networks Vista Equity Partners / STATS

7 Sports Analytics: Market Shares, Strategies, and Forecasts, Worldwide, 2015 to 2021 Report Methodology This is the 638th report in a series of primary market research reports that provide forecasts in communications, telecommunications, the Internet, computer, software, telephone equipment, health equipment, and energy. Automated process and significant growth potential are priorities in topic selection. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. This services oriented architecture (SOA) study is based on tracking integration software and dynamic processing that provides significant insight into the technology of SOA. Experience implementing cloud computing and mobile systems for different OS using the SOA has been evaluated in many different contexts. Evaluation of the changes brought to the supply chain and transaction processing by the Internet are among factors that contribute to development of triangulation regarding market forecasts for the sector. The primary research is conducted by talking to customers, distributors and companies. The survey data is not enough to make accurate assessment of market size, so WinterGreen Research looks at the value of shipments and the average price to achieve market assessments. Our track record in achieving accuracy is unsurpassed in the industry. We are known for being able to develop accurate market shares and projections. This is our specialty. The analyst process is concentrated on getting good market numbers. This process involves looking at the markets from several different perspectives, including vendor shipments. The interview process is an essential aspect as well. We do have a lot of granular analysis of the different shipments by vendor in the study and addenda prepared after the study was published if that is appropriate. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participant in the segment. Installed base analysis and unit analysis is based on interviews and an information search. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, opinion leaders, and companies seeking to develop measurable market share.

8 Over 200 in depth interviews are conducted for each report with a broad range of key participants and industry leaders in the market segment. We establish accurate market forecasts based on economic and market conditions as a base. Use input/output ratios, flow charts, and other economic methods to quantify data. Use in-house analysts who meet stringent quality standards. Interviewing key industry participants, experts and end-users is a central part of the study. Our research includes access to large proprietary databases. Literature search includes analysis of trade publications, government reports, and corporate literature. Findings and conclusions of this report are based on information gathered from industry sources, including manufacturers, distributors, partners, opinion leaders, and users. Interview data was combined with information gathered through an extensive review of internet and printed sources such as trade publications, trade associations, company literature, and online databases. The projections contained in this report are checked from top down and bottom up analysis to be sure there is congruence from that perspective. The base year for analysis and projection is With 2010 and several years prior to that as a baseline, market projections were developed for 2011 through These projections are based on a combination of a consensus among the opinion leader contacts interviewed combined with understanding of the key market drivers and their impact from a historical and analytical perspective. The analytical methodologies used to generate the market estimates are based on penetration analyses, similar market analyses, and delta calculations to supplement independent and dependent variable analysis. All analyses are displaying selected descriptions of products and services. This research includes reference to an ROI model that is part of a series that provides IT systems financial planners access to information that supports analysis of all the numbers that impact management of a product launch or large and complex data center. The methodology used in the models relates to having a sophisticated analytical technique for understanding the impact of workload on processor consumption and cost. WinterGreen Research has looked at the metrics and independent research to develop assumptions that reflect the actual anticipated usage and cost of systems. Comparative analyses reflect the input of these values into models. The variables and assumptions provided in the market research study and the ROI models are based on extensive experience in providing research to large enterprise organizations and data centers. The ROI models have lists of servers from different manufacturers, Systems z models from IBM, and labor costs by category around the world.

9 This information has been developed from WinterGreen research proprietary data bases constructed as a result of preparing market research studies that address the software, energy, healthcare, telecommunications, and hardware businesses. YOU MUST HAVE THIS STUDY Sports Analytics: Market Shares, Strategies, and Forecasts, Worldwide, Table of Contents Sports analytics infrastructure creates efficiency for leagues, media, and teams with developers seeking to modernize systems for cloud computing. The ability to interconnect APIs using automated process without point to point solutions is a compelling competitive advantage for data center managers seeking to achieve the ability to provide flexible response to changing market conditions. Software Analytics: Executive Summary The study is designed to give a comprehensive overview of the Sports analytics: software and device market segment. Research represents a selection from the mountains of data available of the most relevant and cogent market materials, with selections made by the most senior analysts. Commentary on every aspect of the market from independent analysts creates an independent perspective in the evaluation of the market. In this manner the study presents a comprehensive overview of what is going on in this market, assisting managers with designing market strategies likely to succeed. Table of Contents and List of Tables and Figures Source: Sportvision. SPORTS ANALYTICS EXECUTIVE SUMMARY 28

10 Sports Analytics Market Driving Forces 29 Sports Analytics Organizational Market Driving Forces 31 Play of the Game 39 Sports Analytics Market Shares 40 Sports Analytics Market Forecasts SPORTS ANALYTICS MARKET DESCRIPTION AND MARKET DYNAMICS All Teams Crunch Numbers Sports Analytics That Appeal to the Fan Base Hockey Analyses Take Into Account Situations (Even-Strength, Power Play, Shorthanded) Analytics Change the Outcome of the Games Seriously Flawed Sports Analytics Team Sports Analytics Red Sox Sports Analytics Information Services Red Sox Win the World Series Three Times Red Sox Value Patient Hitters New York Yankees Moneyball Is Alive And Well in Oakland Oakland A's General Manager Billy Beane Moneyball MLB Tampa Bay Rays Hockey Analytics Soccer Sports Analytics Liverpool And The Director Of Football Global Football Has Fundamental Shift Going On NFL Stats Football Analytics Media Sports Analytics Auto Racing Stats and Analytics Spurs of the National Basketball Association NBA Corner Shot For Three Points Resting Aging Stars For Deep Playoff Runs NBA Rockets Team Investment in Analytics Defensive Shifts In Baseball vs. Defensive Shifts in Hockey MLB Tampa Bay Rays Dallas Mavericks Basketball Team NHL Hockey Los Angeles LA Kings Professional Golfers Road Cycling Sports Data Visualization Data Visualization Sports Analytics for Fans Sports Team Ownership SPORTS ANALYTICS MARKET SHARES AND MARKET FORECASTS Sports Analytics Market Driving Forces Sports Analytics Organizational Market Driving Forces Play of the Game NHL Shift Charts Sports Analytics Market Shares Companies and Media Focused on Sports Analytics Stats Stats / Prozone Describes Performance Perform / Opta OptaPro Portal TruMedia Catapult Team Catapult: National Hockey League NHL Catapult Total Revenue QSTC 108

11 Bodybuilding.com Sportvision Fox NFL Predictions Synergy Basketball Designed for Coaches By Coaches Sports Analytics Market Forecasts Sports Analytics Market Segments Personal Analytics Sports Analytics Regional Market Analysis US SPORTS ANALYTICS PRODUCT DESCRIPTION STATS Stats SportVU Technology Stats ICE - Basketball Operations Solutions Stats Fantasy Sports Stats Fantasy Games Stats Pick / Predictor Fantasy Stats Salary Cap Fantasy Stats Leagure Stype Fantasy Stats Commissioner Fantasy Stats Bracket Fantasy Stats' Sports Solutions Group Stats Player Tracking STATS MatchCast Stats Prozone Prozone World Cup Prozone Data, Information, Insights Prozone s Football Heritage Prozone Describes Performance Prozone Opposition Scouting Prozone Team Analysis Prozone Physiological Monitoring Prozone Player Recruitment Stats Global Network Stats Strategic Support Stats Case Studies Stats Football Stats Rugby Union Stats Rugby League Perform / OptaPro OptaPro VideoHub Elite OptaPro VideoHub Elite Competitions Covered OptaPro Portal Opta Opta Sports Data Opta Sportsbook Predictive Analytics & Data Modelling Opta Analytics In Action TruMedia Sports Analytics TruMedia's MLB Analytics Platform TruMedia MiLB Minor League Analytics TruMedia Soccer Analytics TruMedia Crossing Pattern Football Analytics Platform / ESPN Sportvision Sportvision Motorsports Driving Innovation ESPN Commits to Sportvision K-Zone Live on Every Pitch for MLB Coverage SmartSports, Boston-Based Parent Company of SmartKage, and Sportvision NHL, Sportvision Progress in Chip-Based Player Tracking NHL Website Advanced Statistics Sports Vision Technologies P3ProSwing Professional Golfers 180

12 3.6 Fox What If Embraces Technology as It Redefines Sports Competition Fox What If Sports Simulations Fox Sports Analytics STATS LLC Global Sports Statistics Stats Quarterbacks Stats Running Backs Stats Tackle FoxSports.com Foxsports.com / Whatifsports.com FoxSports.com WhatIfSports.com: Positioned As Sports Simulation Destination Foxsports NFL Prediction Widgets Foxsports CFB Predictions Foxsports SimMatchup Foxsports MLB Power Rankings ESPN Analytics ESPN NFL National Football League ESPN Major League Baseball Sports Analytics National Basketball Association ESPN Blackhawks Hockey Analytics Effectiveness ESPN Stats & Information ESPN Stats & Info CBS Sports Analytics St. Louis Blues Coach Ken Hitchcock Uses Analytics To Help Make Better Line Combinations NHL Shot Location Data Cognitive Computing Real Time Sports Analytics Pro Football Focus SportVU Football Solutions IBM Watson Cognitive Computing IBM Golf TryTracker IBM Grand Slam Tennis Sports Analytics Institute: Player Evaluation System Sports Analytics Institute Growing an Organization's Sports Analytics Competency Sports Analytics Institute: Hockey Baseball Swing Analysis MLB myhits 6 Key Hitting Stages MLB League Tools and Services games Catapult Catapult Team Customer Base Catapult Monitoring Elite Athletes Real Sports Analytics Real Sports Analytics Player Performance Scorecards Sports Business Intelligence SAS SAS Sports Analytics SAS Customer Intelligence Analytics SAP Hawk-eye Nike Nike Personal Analytics QSTC Synergy Sports CSA Competitive Sports Analysis Sports Analytics Institute Sports Analytics Institute Player Evaluation System Oracle 320

13 3.27 Google Analytics Google Analytics Used In Loyalty Program SPORTS ANALYTICS TECHNOLOGY Legislation: UEFA s Financial Fair Play (FFP), Premier League s Elite Player Performance Plan (EPPP) UEFA s Financial Fair Play (FFP) Elite Player Performance Plan (EPPP) Elite Player Performance Plan (EPPP) Focus on Youth Development Major League Baseball MLB Analytics US National Football League NFL John Henry Owner of Boston Red Sox Uses Sports Analytics to Win World Series Stats Technology STATS Servers STATS RESTful API Stats Interactive Sports Analytics Dynamic Architecture Google Search Engine Dynamic Architecture BigFiles Repository Microsoft.Net Defines Reusable Modules Dynamically Microsoft Combines Managed Modules into Assemblies Microsoft Architecture Dynamic Modular Processing IBM SOA Architecture is Dynamic for the Transport Layer IBM WebSphere MQ Dynamic Architecture is Base for SOA IBM Software Enterprise Service Bus IBM ESB and SOA Electromagnetic 12 Sensor 6 DOF Golf System Golf Electromagnetic Flexible Screen Experts Can Note Needed Improvements, Create Database Of A Person s Own Swings SPORTS ANALYTICS COMPANY PROFILES Advanced Sports Analytics Analytics Educational Associated Press AP Positioning Associated Press Not-For-Profit Cooperative Bodybuilding.com Catapult: NHL Technology Reduces Injuries Catapult Focused on US College Sports System Catapult Data Collection Catapult Revenue Catapult Regional Revenue Catapult Total Revenue Catapult US: Catapult EU Catapult ROW Catapult Total Units Ordered Catapult Player Tracking in Australian Rules Football Catapult Hockey Player Tracking Catapult Device Catapult in the NFL Catapult Can Help Trainers Understand How Much Stress Of The Game Catapult Measuring Intense Play Big Wave Surfers Use Catapult to Ready for Event Competitive Sports Analysis Major League Baseball (MLB) Teams MLB.com Digital Academy Instructional Center MLB Coaches Corner Youth Baseball Leagues 393

14 5.7.4 MLB my Hits MLB mypitch Motor Sports Analytics National Football League (NFL) AFC-North AFC-South AFC-East AFC-West NFC-North NFC-South NFC-East NFC-West NFL Stats Perform / Opta Pro Opta Opta Partner Clients Opta Partners for Betting Opta Partners for Broadcast Opta Partners for Online and Mobil Opta Partners for Print Perform Revenue Perform Acquires Opta Ramp Holdings RAMP Holdings ROI RAMP Holdings Capital Investment and Revenue RAMP Holdings Partners SmartSports SmartSports / Sportvision Sportvision MLS Teams Seek Edge With Player-Tracking Technology Sports Vision Technologies Statistical Sports Consulting Synergy Sports Synergy Basketball Designed for Coaches By Coaches Synergy Changes The Game TruMedia Networks Tony Khan Acquires Sports Analytics Firm TruMedia Networks TruMedia Networks / Detroit Tigers Long Term Licensing Agreement TruMedia Partners with Harvard Sports Analysis Collective Jacksonville Jaguars Executive Tony Khan makes Strategic Investment in TruMedia Networks TruMedia Networks Baseball Analytics Site In Partnership With Journalist Peter Gammons TruMedia Networks and ESPN Power NFL Crossing Pattern Analytics Product Vista Equity Partners STATS Stats Was Part of News Corporation (the parent of FOXSports.com) and the Associated Press Stats Customers STATS / Prozone Prozone Software Tracks In-Game Player Performance Stats Revenue Stats Locations Worldwide STATS Sports Public Relations STATS Data And Content Company Stats Data Centers Stats Acquisitions STATS / Sportz Interactive STATS Projections for Daily Fantasy Sports Vista Equity Partners And STATS Acquire Automated Insights STATS Acquires The Sports Network 456

15 STATS Acquires TVTI STATS Acquires Bloomberg Sports STATS / Automated Insights Sports Analytics Companies Sports Analytics Vendors PRINT MEDIA DIGITAL MEDIA Television/Video 465 List of Tables and Figures Table ES-1 30 Types of Organizations Using Sports Analytics 30 Table ES-2 32 Sports Analytics Market Driving Forces 32 Table ES-3 33 Sports Analytics Market Driving Factors for Player s Agents 33 Table ES-4 34 Sports Analytics Market Aspects 34 Table ES-5 35 Sports Analytics Market Forces 35 Table ES-6 36 Sports Video Analytics Market Driving Forces 36 Table ES-7 37 Sports Analytics Fantasy Game Market Driving Forces 37 Table ES-8 38 Sports Analytics Uses 38 Figure ES-9 39 Sidney Crosby #87 Of The Pittsburgh Penguins Celebrates A Second Period Goal With Teammate 39 Figure ES Sports Analytics Market Shares, Dollars, Worldwide, Figure ES Sports Analytics Market Forecasts Dollars, Worldwide, Figure Hockey Goal Scoring 46 Table Owner John Henry and the Red Sox Leverage Sports Analytics 50 Table Red Sox Sports Analytics Positioning 51

16 Figure Red Sox Value Patient Hitters 53 Table Sports Analytics in the Context of Physicality 57 Figure Major League Baseball Average Roster Cost Per Win 59 Table Web Sites Dedicated To Hockey Analytics 60 Figure Rockets Lowest Percentage Of Midrange Shots 68 Figure Major League Baseball Average Roster Cost Per Win 70 Figure NHL Hockey Los Angeles LA Kings 72 Table Cycling Computer Output 74 Table Factors that Impact Ownership Use of Analytics for Sports Management 79 Table Types of Organizations Using Sports Analytics 82 Table Sports Analytics Market Driving Forces 84 Table Sports Analytics Market Driving Factors for Player s Agents 85 Table Sports Analytics Market Aspects 86 Table Sports Analytics Market Forces 87 Table Sports Video Analytics Market Driving Forces 88 Table Sports Analytics Fantasy Game Market Driving Forces 89 Table Sports Analytics Uses 90 Figure Sidney Crosby #87 Of The Pittsburgh Penguins Celebrates A Second Period Goal With Teammate 91 Figure NHL Shift Chart Player Statistics 92

17 Figure NHL Shift Chart Goals Scored Line Statistics 93 Figure NHL Entire Game Shift Chart 95 Figure Sports Analytics Market Shares, Dollars, Worldwide, Table Sports Analytics Market Shares, Dollars, Worldwide, Figure MIT Sloan Sports Analytics Conference Attendees 98 Table MIT Sloan Sports Analytics Conference Attendees 99 Table Media Using Sports Analytics 100 Table Digital Media Using Sports Analytics 102 Table Television / Video Media Using Sports Analytics 104 Figure Sports Analytics Market Forecasts Dollars, Worldwide, Table Sports Analytics Market Forecasts Dollars, Worldwide, Table Sports Analytics Market Segments, Worldwide, Dollars, Figure Sports Analytics Market Segments, Worldwide, Percent, Table Sports Analytics Technology Target Markets 116 Figure Sports Analytics Regional Market Segments, Dollars, Table Sports Analytics Regional Market Segments, Figure Stats SportVU Technology 121 Table STATS SportVU Technology Target Markets 122 Table Stats Turn-Key Fantasy Solution Functions: 124

18 Figure Stats Fan Experience 129 Table Stats Leveraging The Timeline 133 Figure Opta Sport Analytics Advanced Layer, Next Level Of Data Provision 149 Figure Opta VideoHub Elite Data-Led Video Analysis 151 Table Opta VideoHub s Key Strengths 152 Figure OptaPro VideoHub Elite Competitions Covered 153 Figure OptaPro Portal 155 Figure Opta Cricket Wagon Wheel Graphic, Created Using Data For BBC Sport 157 Figure Opta Analytics Charting Success, Unsuccessful, and Assists 158 Figure Investec Leveraging Opta Data Analytics 159 Figure TruMedia's MLB Analytics Platform 161 Figure TruMedia Networks Albert Pujols Batting Pattern 162 Table TruMedia Analytics Platform Positioning 163 Figure TruMedia Heat Zone Analytics 164 Figure TruMedia Soccer 166 Table TruMedia's Soccer Analytics Platform League Coverage 167 Figure ESPN uses TruMedia's Soccer Analytics Platform 168 Table TruMedia / ESPN Crossing Pattern NCAA Conferences Covered: 169 Figure Sportvision Sports Tracked 172

19 Figure Sportvision NHL Puck Tracking System 176 Figure Sportvision NHL Game Tracking System 178 Figure Sports Vision Technologies P3ProSwing In-depth Golf Swing Analysis 180 Table Golf Courses Available on P3ProSwing Golf Analytics Simulator 181 Table Fox Sports Analytics Types of Simulations 184 Figure Foxsports Dream Team SimMatchup 192 Table Foxsports Whatifsports.com 194 Table ESPN NFL Top 10 Analytics Use Ranking 195 Table ESPN Major League Baseball MLB Analytics Use Ranking 197 Table ESPN National Basketball Association NBA Analytics Use Ranking 199 Table ESPN NHL National Hockey League Analytics Use Ranking 202 Table ESPN Insider Knowledge Blog Posts 204 Figure Hockey Analytics To Help Make Better Line Combinations 207 Table Analytics Use as a Coaching Tool 209 Table NHL Team Activities That Depend On Analytics 210 Table Cognitive Computing Real Time Sports Analytics 211 Table Cognitive Computing Sports Analytics Functions 212 Figure IBM Augusta National Golf Try Tracker 217 Figure IBM Predictive Analytics Technology Used In Rugby 218

20 Figure IBM Sports Analytics Tennis Slam Tracker 220 Figure IBM Sports Analytics Player Tracker 221 Figure IBM Sports Analytics Tennis Stats COmparisons 221 Figure IBM Sports Analytics Tennis Set Comparisons 222 Figure IBM Sports Analytics Tennis Keys to the Match Tracker 222 Figure Sports Analytics Institute Player Lifetime Value Evaluation System Components 223 Table Sports Analytics Institute Player Evaluation System Stages 224 Figure Major League Baseball MLB Baseball Swing Analysis 227 Figure Key Hitting Stages 237 Table Baseball Key Hitting Stages 238 Figure Teaching Young Players Analytics 239 Figure MLB Hitting Analytics for Young Players, Comparison to Big League Hitting Stars 241 Table MLB.com Digital Academy Youth League Management Tools And Instructional Resources 244 Table games Types of Basketball Numbers 245 Table games Stats Collected on Each Player in a Game 246 Table Catapult Team Customer Base 250 Table Catapult for Coaches Providing Scientifically-Validated Metrics on Athlete Performance 301 Figure Real Sports Analytics Player Performance Scorecard 306 Figure Real Sports Analytics Player Detail View 307

21 Figure Real Sports Analytics Player Weekly Performance Scorecard 308 Table Real Sports Analytics Game Metric Player Measure 309 Figure Real Sports Analytics Player Color Coded Performance Scorecard 310 Table SAS Sports Analytics Functions 312 Table Hawk-eye Sports Analytics Features 314 Table Sports Analytics Institute Player Evaluation System Features 318 Table Google Analytics Used In Loyalty Program 321 Table UEFA s Financial Fair Play (FFP) 323 Table Elite Player Performance Plan (EPPP) Fundamental Principles: 325 Table Elite Player Performance Plan (EPPP) Focus Areas 326 Table Elite Player Performance Plan (EPPP) Grading Factors 327 Table Key Areas of EPPP Focus 329 Table Major League Baseball MLB Streaming Media Analytics Functions 330 Figure Stats Data Center Technology 333 Table STATS Data Delivery Protocols: 334 Table STATS Servers Modules 335 Figure Stats Content Delivery 336 Figure Oracle Powers Stats Databases 336 Figure Stats Secure Connection 338

22 Table Stats Information Provided 339 Table Stats Sports Covered 340 Table Stats Sports Leagues Covered 341 Table Stats Interactive Functionality 348 Table Google Dynamic Architecture 349 Figure Microsoft.Net Dynamic Definition of Reusable Modules 353 Figure Microsoft.NET Compiling Source Code into Managed Assemblies 355 Figure Microsoft Architecture Dynamic Modular Processing 356 Table Process Of SOA Implementation Depends On N-Dimensional Interaction Of Layers That Can Be Modeled by Business Analyst 358 Table IBM SOA Business I Services Layers 359 Figure IBM Smart SOA Continuum 360 Table SOA Foundation Reference Architecture 361 Figure IBM WebSphere MQ WMQ Providing a Universal Messaging Backbone 362 Figure Golf Swing Analyzer 366 Table Golf Biomechanics Report Features: 368 Table Motion Measurement Analysis Functions 369 Figure

23 AP Global Reach Statistics 372 Figure AP Image Statistics 373 Figure AP Revenue By Customer and Format 374 Figure AP Download Statistics 375 Figure AP Growth in Sales 375 Figure AP Newsroom Profile 376 Table Catapult System Device Description and Components 384 Table Catapult System Device Positioning 385 Table Catapult System Device Functions 385 Figure Catapult Trending on The Daily Cut 386 Figure Catapult Trending on The MLB Stress 387

24 Table Motor Sports Analytics Features 396 Figure Opta Partners for Betting 405 Figure Opta Partners for Broadcast 406 Figure Opta Partners for Online and Mobil 407 Figure Opta Partners for Clubs and Governing Bodies 409 Figure Opta Partners for Print 415 Figure Opta Sponsors and Brands 417 Figure Opta Partners 418 Figure RAMP Holdings Investors 424 Figure RAMP Holdings Integration Partners 425 Figure RAMP Holdings Technology Partners 426 Table Sportvision Credentials: Sports Broadcasting Technology 430 Table TruMedia Networks Platform Components 437 Table TruMedia Networks Analytics Solutions Target Markets 438 Figure Stats Companies 443 Table STATS Sports Technology Target Markets 444 Figure Stats Customers 445 Figure Prozone Cameras 448 Table Prozone Optical Player Tracking 449

25 ABOUT THE COMPANY WinterGreen Research, research strategy relates to identifying market trends through reading and interviewing opinion leaders. By using analysis of published materials, interview material, private research, detailed research, social network materials, blogs, and electronic analytics, the market size, shares, and trends are identified. Analysis of the published materials and interviews permits WinterGreen Research senior analysts to learn a lot more about markets. Discovering, tracking, and thinking about market trends is a high priority at WinterGreen Research. As with all research, the value proposition for competitive analysis comes from intellectual input. WinterGreen Research, founded in 1985, provides strategic market assessments in telecommunications, communications equipment, health care, Software, Internet, Energy Generation, Energy Storage, Renewable energy, and advanced computer technology. Industry reports focus on opportunities that expand existing markets or develop major new markets. The reports access new product and service positioning strategies, new and evolving technologies, and technological impact on products, services, and markets. Innovation that drives markets is explored. Market shares are provided. Leading market participants are profiled, and their marketing strategies, acquisitions, and strategic alliances are discussed. The principals of WinterGreen Research have been involved in analysis and forecasting of international business opportunities in telecommunications and advanced computer technology markets for over 30 years. The studies provide primary analytical insight about the market participants. By publishing material relevant to the positioning of each company, readers can look at the basis for analysis. By providing descriptions of each major participant in the market, the reader is not dependent on analyst assumptions, the information backing the assumptions is provided, permitting readers to examine the basis for the conclusions. About The Principal Authors Ellen T. Curtiss, Technical Director, co-founder of WinterGreen Research, conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets, the top ten internet equipment companies, the top ten contract manufacturing companies, and the Top Ten Telecommunications market analysis and forecasts. Susan Eustis, President, co-founder of WinterGreen Research is a senior analyst. She has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She has the original patents in electronic voting machines where she was featured in People Magazine in She has new patent applications in format varying, mulitprocessing, and electronic voting. She is the author of recent studies of the Solar Renewable Energy, Wind Energy, Thin Film Batteries, Business Process Management marketing strategies, Internet equipment, biometrics, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, Web Services, and Application Integration markets. Ms. Eustis is a graduate of Barnard College. Susan Eustis was named as top female executive of the year by Who s Who Worldwide in She was named page one of the top 100 Industry leaders in Who s Who Worldwide in 2013.