2015 Switzerland and Credit Suisse

Transcription

1 2015 Switzerland and Credit Suisse

2 How We Contribute to Switzerland s Success Major changes are under way in the global financial industry. Credit Suisse has prepared for these changes and positioned itself for long-term success as a business. As a bank with global operations and roots in Switzerland, it is substantially contributing to our country s wellbeing by using key values such as reliability, competency, and responsibility. Since it was established in 1856, Credit Suisse has substantially contributed to the success of the Swiss economy, thereby taking ownership of its social responsibility. Our integrated business model is compelling: Our bank s clients benefit from our international presence, extensive expertise, and solid footing in our home market of Switzerland. For instance, by helping companies to finance their growth plans and to manage investments, liquidity, and risks, we assist them with creating jobs even in challenging economic circumstances. The financial industry itself is facing fundamental changes, both within Switzerland and around the globe: Interest rates are at all-time lows, there are increasing regulatory requirements, and the bank s earnings are coming under increasing pressure. As such, qualified services and customized advisory services are becoming increasingly important for asset management. We are meeting today s demands by using transparent invoicing for services and tailor-made advisory services. We will do everything we can to continue to be a reliable, competent partner in the future as well. We do so for our clients and for Switzerland. Hans-Ulrich Meister Head Private Banking & Wealth Management and Chief Executive Officer Region Switzerland

3 Enduring Values for State and Business Switzerland and Credit Suisse benefit from one another in myriad ways. A large number of Swiss people choose to bank with Credit Suisse, while the bank provides jobs and training places for more than 17,000 individuals in Switzerland. Thousands of Jobs. Roughly one out of every seven employees in the Swiss banking sector works for Credit Suisse. The bank is one of the biggest employers in Switzerland, and provides training and career opportunities in many areas of the financial sector. ((Mitarbeiter Credit Suisse)) Employees (45,800 around the world) Switzerland (17,100) Europe, Middle East, Africa (9,900) Asia Pacific (7,900) Americas (10,900) As at the end of 2014

4 Work for Swiss Businesses. Credit Suisse is one of Switzerland s largest purchasers of products and services as well as one of its largest builder-owners. In 2014, its roughly 11,000 suppliers including many Swiss SMEs turned over goods, services, and licenses worth approximately 1.7 billion francs, thanks to the bank. Credit Suisse: purchaser and builder-owner in Switzerland Taxes for the Community. Credit Suisse is one of the largest taxpayers in Switzerland. Over the past ten years, the bank has paid 3.2 billion francs in taxes on earnings and taxes on capital to the federal government, the cantons, and the municipalities. In addition to this, 11.2 billion francs in social insurance contributions and employee income tax have been paid. Many employees are major taxpayers within their home communities as well bn Expenditure in 2014 on goods, services, and licenses in Switzerland (CHF) 255 mn Annual expenditure on the expansion, maintenance, and management of its building portfolio (CHF, average ) 11,000 Number of suppliers in 2014, including many Swiss SMEs

5 Reliable Partner for Our Clients Every year, Credit Suisse enables many Swiss people to buy or build their own homes. Credit Suisse helps large and small companies to finance their business activities and investments. The bank s high-quality advice, expertise, and capital strength ensure its reliability as a partner. redit Suisse)) Lending for Growth and Prosperity. Credit Suisse grants loans totaling roughly 156 billion francs within Switzerland. Two-thirds of these consist of mortgages, the majority of which are used to finance home ownership. We provide companies in Switzerland with roughly 68 billion francs in the form of operating loans and mortgages. ((Anteile am Kreditvolumen)) Share of credit volume (roughly CHF 156 bn total) Private clients (57%) Corporate clients (43%) As at the end of 2014 (excludes Neue Aargauer Bank)

6 Capital Strength for Stability and Security. Credit Suisse is continuously improving its capital strength. Its common equity tier 1 ratio and Swiss total capital ratio have risen, both of which are measured based on risk-weighted assets. This further enhances the bank s ability to cushion losses despite challenging circumstances. Stable Assets. Credit Suisse s total client assets under management amounted to 1,367 billion francs at the end of More than one-third of this is managed in Switzerland. Those who entrust their money to the bank are private clients, businesses, institutional clients (e.g. pension funds), and public-sector organizations. ((Eigenkapital)) Capital ratios Assets under management ((Netto-Neugelder) ((Hauptsorgen)) by Credit Suisse % CHF bn 1,600 1, % der Befragten Swiss total capital ratio Common equity ratio (CET 1) Asset management Corporate and institutional clients Private clients As at the end of 2014 (Basel III look-through basis) Excludes non-strategic assets

7 Important to Businesses One in every three Swiss businesses is a Credit Suisse client. Most of them are SMEs. These businesses play a crucial role in Switzerland. As employers, they ensure widespread prosperity. Through their innovation, they also secure growth and prospects for the Swiss economy. As a bank for entrepreneurs, Credit Suisse supports entrepreneurship in myriad ways. Unsecured Loans for Working Capital Finance. Loans are important for many SMEs in order to finance their operations. If companies are unable to furnish securities for this purpose, banks can issue unsecured loans. Credit Suisse is one of the top providers of unsecured loans, thus evidencing its risk tolerance. Relationships with Swiss corporate clients 159 Years business experience of Credit Suisse > 100,000 Corporate clients of Credit Suisse 30 bn Credit Suisse loans for Swiss SMEs (CHF) Status 2014

8 Venture Capital for Innovative SMEs. As a bank for entrepreneurs, Credit Suisse founded in 2010 SVC Ltd. for Risk Capital for SMEs in collaboration with the Swiss Venture Club. It provides a total of up to 100 million francs. By 2014, 71 million francs was invested in 33 SMEs. ((Förderung)) Cooperation for the Export Sector. Switzerland is home to many internationally oriented SMEs. These businesses benefit from Credit Suisse s partnership with Switzerland Global Enterprise, which works to promote Switzerland as a business location. This collaboration provides SMEs with access to networks and security for foreign trade. Investments by SVC Ltd. for Risk Capital for SMEs IT, communication (25%) Machinery, electrical (20%) Consumer goods (13%) Pharma, cosmetics (12%) Cleantech (12%) Others (18%) As at the end of 2014

9 Part of Everyday Life in Switzerland Credit Suisse operates 204 branches throughout the country and serves 1,7 million clients. This proximity to its Swiss clients enables the bank to understand their individual needs and concerns. Local Service. Credit Suisse s 1,800 advisors help up to 35,000 clients every day, from Renens to Romanshorn, and from Laufen to Lamone. Credit Suisse also operates around 600 ATMs in Switzerland. Banking without Barriers. Credit Suisse is continuously improving access for people with disabilities. The bank s online services are barrier-free. It has 500 voice-activated ATMs. Account statements are available in braille. Credit Suisse locations

10 Committed to Young People, Culture, and Sports Credit Suisse aims to create added value not only for clients, shareholders, and employees, but also for society as a whole. The bank therefore promotes sports, art, and culture in a multitude of ways. Employees receive support when contributing to their community or undertaking voluntary work for charities. Opportunities for Young Talent. Credit Suisse nurtures artistic and sporting talent in young people. Every year, more than 150,000 children and young people participate in the Credit Suisse Cup the official Swiss schools football championship. Together with its partners, the bank awards a number of prizes, e.g. for video art. Key partnerships Sports: Swiss Football Association, Credit Suisse Sports Awards, Omega European Masters, White Turf Kultur: Zurich Opera House, Lucerne Festival, Orchestre de la Suisse Romande, Estival Jazz Lugano, Fondation Pierre Gianadda, Kunstmuseum Basel, Zurich Film Festival, Kunstmuseum Bern Status 2014 Status 2014

11 Commitment to the Community. Credit Suisse generally offers all its employees one paid working day every year to take part in a voluntary charitable activity with a partner organization. Employees who hold an elected public office can count on generous flexible working time models. Prospects for Employees. Credit Suisse attaches particular importance to Switzerland s history of success using vocational apprenticeships. The bank offers up to 700 apprenticeships to young career-starters. It also places a major emphasis on ensuring that employees can access internal as well as external professional development programs. Social and political commitment Career starts and continuing education 360 Employees who hold elected public office 20,562 Employee days spent on youth and sports projects, or serving in the military or civil defense 62,270 Number of hours of charitable work performed by employees (e.g. with Swiss Red Cross) 2.85 mn Donated by Credit Suisse Jubilee Fund to non-profit organizations (CHF) 100 High school graduates in training > 150 Student internships 250 University graduates in training 700 Apprentices 1,200 Employees enrolled in external certified degree programs 112,800 Internal professional development days (worldwide) 680,000 Compulsory and voluntary e-learning courses completed (worldwide) Status 2014

12 Actively Combating Youth Unemployment For many years now, Credit Suisse has used its Worry Barometer and Youth Barometer to gauge sentiment in Switzerland. Unemployment is the biggest concern. The bank systematically helps young people in particular to find a job. Constant Main Concern. For more than 40 years, Credit Suisse has researched the concerns of people in Switzerland, and in doing so, it has contributed to the public debate. Unemployment and youth unemployment in particular are always the most commonly cited concerns, despite low unemployment figures. Combined Effort. In 2010, Credit Suisse launched the initiative Together We Can Tackle Youth Unemployment and provided it with up to 30 million francs in support. In 2014, this initiative was successfully converted into an independent association named Check Your Chance. ((Hauptsorgen)) Key Concerns of People in Switzerland % of those surveyed Unemployment and youth unemployment Immigration Retirement provision /AHV Credit Suisse youth unemployment initiative > 8,300 Young people received training and individual advice > 5,300 Young people who successfully completed a program 70% Of all program participants who enter a career, training program, or professional development program > 3,200 Young people with indefinite employment relationships after completion of program Source: Credit Suisse Worry Barometer survey Status 2014

13 Responsibility for the Environment Credit Suisse is thoroughly committed to the sustainable use of natural resources. The bank has been greenhouse gas-neutral on a worldwide basis since 2010, and is purposefully increasing its own energy efficiency. It also considers environmental concerns for its products. Efforts to Reduce Energy Consumption. In Switzerland, Credit Suisse obtains all of its electricity exclusively from renewable energy sources. At the same time, the bank is constantly optimizing its own energy consumption in cooperation with the Swiss Energy Agency for Industry. Investment in Eco-Friendly Buildings. With more than one million square meters of Minergie-standard floor area, Credit Suisse is one of Switzerland s largest investors in environmentally friendly construction. The bank hopes to increase the energy efficiency of its operating premises by two percent each year up until Credit Suisse environmental record in figures 142 million Energy from kwh certified hydropower plants 6,900 t 2014 reduction of greenhouse gas emissions year-onyear 8,974 million Amount of assets under management with significant benefits for society and the environment (CHF) Status 2014

14 Deeply Rooted and Committed to This Day Credit Suisse was founded almost 160 years ago by Alfred Escher, a politician, business leader, and railroad pioneer. His vision was to build a modern Switzerland: a strong center for industry and research, and an important center for banking and insurance. Paving the Way for Change. In the mid-19th century, Switzerland was in danger of missing the boat. Railroads were expanding across Europe, but development was faltering in Switzerland. Under the leadership of Alfred Escher, the Swiss parliament decided that private enterprise should be responsible for building and operating the railroads. This courageous decision led very rapidly to the opening of rail links with Switzerland s Mittelland, created countless jobs, and stimulated Switzerland s development. The Financing of Economic Development. In 1856, Alfred Escher founded the Schweizerische Kreditanstalt today s Credit Suisse in order to finance his own railroad company. Switzerland s first major bank established Zurich as a banking center and became the engine driving the Swiss economy. Gradually, the bank developed into the full-service bank that it is today, with its roots in its home market of Switzerland. In addition to its core business, Credit Suisse has been involved with Switzerland s success story by participating in analysis and dialogue, as well as in associations. Alfred Escher ( )

15 App for Facts & Figures You can find additional facts on the significance of the financial center for the Swiss economy and on the role of the financial sector in Switzerland on the Financial Center app. This app is accessible for smartphones and tablets that use Apple or Android operating systems. It can be downloaded at: financialcenter

16 CREDIT SUISSE AG Public Policy /IP Bleicherweg Zurich Switzerland [email protected] This document was prepared by the Public Policy unit of Credit Suisse, solely for information purposes and for use by the recipient. The information contained herein is indicative and subject to change at any time. No guarantee is made regarding the reliability or completeness of this document, nor will any liability be accepted for losses that may arise from its use. Copyright 2015 Credit Suisse Group AG and/or its affiliates. Apple and iphone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc