Master of Arts in Business Education (MA) 29 January Module 1 Introduction to Business Education (6 ECTS) Content. Learning Outcomes F01 BE01

Transcription

1 Module 1 Introduction to Business Education (6 ECTS) F01 BE01 I) Basic ideas and fundamental theories of Educational Sciences Introduction to the Study of Learning Behaviourism Information Processing Theory Cognitivism Constructivism Motivation Self Regulated Learning II) Areas of educational interactions Family, (Pre )School, Business, Adult Education, Lifelong Learning III) Individual, social, political and legal conditions for educational interactions Cognitive development, demographic change, social change, gender relations, generation change, life career IV) Basics of curriculum design and development V) Vocational fields of education Public child education, youth work, andragogy, vocational training, educational work for the cause of women, educational work for persons with special needs, cross cultural education, media education, consultancy, continuing education, universities and non university institutions, educational research summarise the most important theories of learning describe their paradigmatic claim explain the differences and discuss them in relation to each other place learning theories in their historical contexts place learning theories in the context of current society and enumerate their educational practices explain requirements and conditions of education describe different areas of educational interactions use educational basic notions in their context outline individual, social, political and legal conditions for education explore and reflect educational developments in different areas describe the main aspects and most important paradigms of curriculum design F Foundation S Scientific C Core P Project T Thesis page 1 of 20

2 develop a curriculum in due consideration of paradigms, policies and principles conformable to Bologna summarise necessary competences for the different professional fields describe educational interactions in the field describe institutional requirements and educational expectations of stakeholders outline major content areas and necessary competences Univ. Prof. Dr. Peter Baumgartner Em. o. Univ. Prof. Dr. Werner Lenz Tuesday, September 27 th, 2016 Wednesday, September 28 th, 2016 F Foundation S Scientific C Core P Project T Thesis page 2 of 20

3 Module 2 Philosophy of Science (6 ECTS) S01 BE02 I) Basic concepts Postulate of value neutrality (discovery, justification, and utilisation) Inductive and deductive inference; verification and falsification Science as a system of believes Threefold references to the world and validity claims of science Practise inspired science: planning, various preliminary studies, material collection and material elaboration, reflexion and interpretation Literature research, quotation and principles for structure II) Theories of knowledge Knowledge as individualised process of construction Knowledge as cognitive operation Knowledge as social construction of reality Knowledge through experience III) Research methodologies Empiricism Phenomenology Hermeneutic Dialectic use philosophic concepts differentiated and appropriately describe the significant philosophical theories, including the rational justification of those theories argue scientifically and rigorous examine critically scientific arguments and detect fallacies and wrong conclusion develop and defend a position on a major argument/position. reflect requirements and contingencies of scientific arguments propose adequate research methods for selected examples research in their respective subject and value literature concerning scientific claims F Foundation S Scientific C Core P Project T Thesis page 3 of 20

4 Em. o. Univ. Prof. Dr. Johann Götschl Thursday, September 29 th, 2016 Friday, September 30 th, 2016 F Foundation S Scientific C Core P Project T Thesis page 4 of 20

5 Module 3 Research Methodology (6 ECTS) T01 BE03 I) Definition of research, research terms, the research process and the principle activities, skills and ethics associated with the research process II) Relationship between theory and research III) Quantitative and qualitative research methods in mass communication research IV) Case studies to assess and critique theory and methodological decisions V) Construction of effective questionnaires that employ several types of survey questions VI) Basics of statistics VII) Find a research question and develop a research methodology suitable for master s thesis. Construct an effective research proposal. define research, explain and apply research terms, describe the research process and the principle activities, skills and ethics associated with the research process explain the relationship between theory and research describe and compare the major quantitative and qualitative research methods in mass communication research select appropriate quantitative methodologies for their study (e.g. experimental, survey and content analysis) describe basic approaches to qualitative research (e.g. case studies, indepth interviews and focus groups) propose a research study and justify the theory as well as the methodological decisions, including sampling and measurement assess and critique published journal articles based on different research methods construct an effective questionnaire that employs several types of survey questions explain and use basics of statistics choose a suitable educational subject outline a relevant research gap construct an effective research proposal with time table that will serve as the launching point for the student s master s thesis F Foundation S Scientific C Core P Project T Thesis page 5 of 20

6 Univ. Prof. Dr. Peter Baumgartner Dr. Ingrid Bergner Monday, February 20 th, 2017 Tuesday, February 21 st, 2017 F Foundation S Scientific C Core P Project T Thesis page 6 of 20

7 Module 4 Educational Management & Leadership (6 ECTS) C01 BE04 I) The nature of leadership and management The visionary leader Dispositions of leadership The critical importance of communication, effective communication skills II) Important tasks of leadership Quality assurance: rethinking issues of quality Legal issues Occupational health and safety issues Ethical issues III) Management functions Strategic planning Change management Project management Financial management Human resource management IV) Marketing and promotion V) Administration in schools and educational institutions VI) Policies and governance VII) Policy development discuss the contribution which management theory can make to understanding management practice explain the meaning of the terms: management, organisation, administration, supervision, and leadership in education understand how to apply knowledge, skills and attitudes in educational management to enable more effective and efficient planning of resources for schools, educational institutions and educational departments of companies describe and evaluate concepts of management in education develop a systems view of organisations, examining organisations as part of a context, including but not limited to environment, strategy, structure, culture, tasks, people and outputs define and explain key themes of institutional effectiveness and educational improvement and change F Foundation S Scientific C Core P Project T Thesis page 7 of 20

8 Dr. Mitra Arami Wednesday, February 22 nd, 2017 Thursday, February 23 rd, 2017 F Foundation S Scientific C Core P Project T Thesis page 8 of 20

9 Module 5 Educational Controlling & Evaluation (6 ECTS) C02 BE05 I) Basics, patterns and strategies of educational controlling II) Quantitative and qualitative factors of success, limits and problems of human resource development III) Process of educational controlling from planning and realisation up to transfer in special consideration of e learning IV) Control of success and assurance of transfer V) Models and tools for measuring the ROI of e learning VI) Case studies and experiences VII) Draughts, models, blocks and tools of knowledge management VIII) Overview of the topical methods of knowledge management IX) Relation between knowledge management and e learning X) Dimensions of influence and design, factors of motivation (e.g. social currency, gamification) explain basics, patterns and strategies of educational controlling and can apply well chosen models (e.g. ROI, COM) describe and explain the relation between educational controlling, quality management, development of the educational quality and corporate management present the functional cycle of systematic human resource development, in particular the control of success and assurance of transfer explain and apply tools for educational controlling with e learning design and evaluate educational controlling (key figures and measuring methods) at operational and strategical level within the scope of in firm training discuss the central draughts, models and instruments of knowledge management explain the available methods and modules and can identify their respective areas of application specifically apply various methods of the base tool case of knowledge management establish understanding for the increasing importance of knowledge management in the modern society by discussing and interpreting case studies specify the determining motivation factors for a successful implementation of knowledge management in a company F Foundation S Scientific C Core P Project T Thesis page 9 of 20

10 Em. Prof. Dr. Rolf Schulmeister Mag. Horst Krieger Friday, February 24 th, 2017 Saturday, February 25 th, 2017 F Foundation S Scientific C Core P Project T Thesis page 10 of 20

11 Module 6 Educational Technologies & Innovation (6 ECTS) C03 BE06 I) Introduction to information technology and architecture II) Development of e learning from computer based trainings, competence oriented models of work based learning up to future developments of learning in the cloud and in the semantic web III) Basic knowledge for e learning and blended learning from empiricism and experience IV) Social software and future developments for e learning V) Potentials and challenges of mobile learning scenarios VI) Design and layout of mobile learning scenarios VII) Inquiry learning VIII) Use of different systems and software for enterprise learning: management systems Wikis Weblogs Socil Software eportfolios describe and analyse the technological requirements and potentials of e learning describe and explain the essential aspects for the strategical integration of e learning in a company design and layout their own (mobile) blended learning scenarios in consideration of their special potentials and challenges identify the relevance of and evaluate different (mobile) web 2.0 applications and social software for work based learning and for project oriented development of competences provide for quality control relating to e learning handle various social media applications as for example social networks, weblogs, wikis, microlearning, microblogging and twitter, social bookmarking, MOOCS, gamebased learning and gamification reflect about the applicability of the above mentioned applications for competence oriented learning activities in companies reflect about existing scenarios and applications and develop their own innovative, creative learning environments F Foundation S Scientific C Core P Project T Thesis page 11 of 20

12 Prof. Reinhold Behringer Univ. Prof. Dr. Gerald Steiner Monday, June 19 th, 2017 Tuesday, June 20 th, 2017 F Foundation S Scientific C Core P Project T Thesis page 12 of 20

13 Module 7 Human Resource Development & Work Based Learning (6 ECTS) C04 BE07 I) Basic concepts for learning and education of adults Learning in formal settings Learning in non formal settings Learning in informal settings II) Theoretical approaches of adult education and continuing education Learning and behavioural theoretical approaches System theoretical approaches Socialisation theoretical approaches Social science and cultural theoretical approaches Structuralistic approaches III) Immersion of learning and education of adults Self directed learning Reflective Learning Work based learning Lifelong Learning Distance education & blended learning IV) Design of frameworks for adult learning Curriculum theory and development Methods of exams and evaluation Didactics of adult education use basic concepts for learning and education of adults differentiated and in the right context describe the major theoretical approaches of adult and continuing education, state their paradigmatic assumptions and explain the differences to each other classify the theories in their historical and social context and list their pedagogical practices put conditions and restrictions of self directed and reflective learning present concepts for work based learning, lifelong learning, distance education and blended learning explain the principles of curriculum theory and development as well as the main assessment methods develop an adult oriented didactical design for a selected question F Foundation S Scientific C Core P Project T Thesis page 13 of 20

14 Dr. Jon Talbot Em. Prof. David Major Wednesday, June 21 st, 2017 Thursday, June 22 nd, 2017 F Foundation S Scientific C Core P Project T Thesis page 14 of 20

15 Module 8 Educational Entrepreneurship (6 ECTS) C05 BE08 I) Introduction to educational entrepreneurship (public/private/for profit and non profit educational and social organisations) II) Entrepreneurial solutions in education III) Marketing strategies IV) Financing of early stage entrepreneurial ventures and entrepreneurship in established educational organisations V) Business plan design VI) Management of educational resources VII) Legal and political aspects in education Definition of OER categories, types and models OER quality and purpose development and use Legal and commercial framework Open content licensing Creative Commons License find entrepreneurial solutions for educational problems and challenges in schools, educational institutions and educational departments of companies describe different methods of market communication and combine them in optimised portfolios to get a professional marketing plan analyse a marketing problem and develop a strategy for a marketing campaign analyse and control the performance of launched campaigns and give advice for optimisation explain the main characteristics and specialities of financing of educational organisations analyse and asses a business plan concerning feasibility, economic efficiency and customer benefits design a business plan for an educational idea, including visions, market analysis, assumptions and forecasts manage educational resources in an effective and efficient way describe technical, social, organisational and legal aspects of IT security issues list the most relevant areas of law for the internet and can explain their key aspects recognize the legal limits of active and passive participation in the internet and shape their participation accordingly explain the main aspects of identity management, identity theft and misuse of identities F Foundation S Scientific C Core P Project T Thesis page 15 of 20

16 Univ. Prof. Dr. Peter Parycek, MAS MSc Mag. Andrea Schlager Monday, October 16 th, 2017 Tuesday, October 17 th, 2017 F Foundation S Scientific C Core P Project T Thesis page 16 of 20

17 Module 9 Organisational Learning (6 ECTS) C06 BE09 I) Organisational theories, stages of development of organisations, organisational and operational structure, corporate culture, change management and knowledge management II) Focus on organisational learning and the concept of "The Learning Organisation" III) Conditions and obstacles for the development or the existence of a learning organisations as well as the necessary steps and appropriate measures IV) Relation to the current corporate culture V) Interactions between the phenomenon of a learning organisation and new media explain theories and principles of an organisation and the term learning organisation as well as illustrate them using personal practical examples recognize and reflect the relation between organisation, human resource development, organisational learning, skills development, knowledge management, corporate culture and new media recognize the relevance and influence of new media for learning organisations and select them purposive for their personal requirements analyse the actual situation of an organisation, make suggestions for becoming a learning organisation and identify possible obstacles that can occur as well as appropriate countermeasures Prof. Dr. Wolfgang Stark Dr. Ingrid Bergner Wednesday, October 18 th, 2017 Thursday, October 19 th, 2017 F Foundation S Scientific C Core P Project T Thesis page 17 of 20

18 Module 10 Trends in Business Education (6 ECTS) C07 BE10 I) Research on learning and instruction II) Evaluation research III) Research for inclusive education IV) Continuing education research V) Intercultural and diversity research VI) Media research outline the current research state in the specified area determine research gaps make proposals for further research to overcome research gaps Univ. Prof. Dr. Peter Baumgartner Em. Prof. Dr. Rolf Schulmeister Friday, October 20 th, 2017 Saturday, October 21 st, 2017 F Foundation S Scientific C Core P Project T Thesis page 18 of 20

19 Module 11 Project (12 ECTS) P01/P02 BE11 Project based Learning (PBL) Define an educational question or task Develop an educational design for solution Carry out the project Document the project (including other relevant material like guide lines, video, web based material, software etc.) develop and execute a project within a certain time constraint analyse content and context of the project task design a possible solution with the required activities list possible problems organise resources for the project reflect learnings Dr. Ingrid Bergner Kick off: Friday, June 23 rd, rd term: individual supervisor for each student Presentation: January 2018 F Foundation S Scientific C Core P Project T Thesis page 19 of 20

20 Module 12 Master s Thesis (18 ECTS) T02/T03/T04 BE12 The master s thesis means writing a conceptual or empiric scientific paper with thematically reference to Business Education. In their master s thesis the students show that they are able to analyse a topic from the area of Business Education with scientific methods within a given term, as well as to concisely develop scientific findings, to evaluate and interpret them competently. demonstrate scientific argumentation demonstrate scientific writing individual supervisor for each student Kick off: January th term: individual supervisor for each student Defensio: June 2018 F Foundation S Scientific C Core P Project T Thesis page 20 of 20