SAGE SOFTWARE BUSINESS PARTNER BRANDING POLICY. A comprehensive resource for Sage Software business partners

Transcription

1 SAGE SOFTWARE BUSINESS PARTNER BRANDING POLICY A comprehensive resource for Sage Software business partners September 2007

2 Sage Software Business Partner Branding Policy A comprehensive resource for Sage Software business partners September 2007 Table of Contents Overview... 3 Rules and Guidelines for the Use of Trademarks and Trade Names... 3 Introduction... 3 Definitions... 4 Use of Sage Software Trade Names and Subsidiary Names... 4 General Use of Sage Software Marks... 4 Proper Use of Third Party Marks... 6 Credit Lines... 6 Sage Software Product Description and Module Listings... 7 Logo Usage and Intellectual Property Guidelines... 7 Partner Logos... 8 Product Logos... 9 Partner and Product Logos Do s and Don ts Logo Specifications Letterhead Samples Business Card Sample Yellow Page Advertising Internet Policy Use of Sage Software Trademarks Advertising and Discounts on Web Sites Sage Software Promotions Use of Graphics, Logos, and Other Intellectual Property Penalties Web Resource Guide Web Graphics Samples Web Graphics Usage Sage Software Product Naming Conventions

3 Overview The goal of the Sage Software Business Partner Branding Policy is to provide our business partners with the ability to communicate in tandem with Sage Software. Together, as one consistent, unified voice we can increase the effectiveness of our marketing efforts while maintaining the integrity of the Sage Software brand. The intent is for you to adhere to this Policy to strengthen marketing and Web strategies over the long term. Using these directives designed to help Sage Software uniformly brand its Mid-Market software solutions through its business partner channel, we can successfully reach out to our installed base of customers in addition to prospects in targeted markets (small and midsized businesses). This Policy took effect March 1, 2006; this is a revised version of the policy and you ll need to immediately comply with the rules in the new Sage Software Business Partner Branding Policy. Sage Software follows seven strategic goals and objectives, including One Face to Our Customers and Partners. Your marketing communication efforts are an important part of the endeavor to present one face and to build a strong brand. For that reason, compliance with this policy is required. If you are managing a vendor who is creating marketing materials, you are responsible for seeing that the policy is followed. If you have questions, contact: [email protected] Your help and cooperation to accurately and consistently apply the Sage Software Business Partner Branding Policy adds considerable strength to our collective efforts. Sage is a powerful brand. This change will make it easier for us to communicate that we are part of a leading global company with deep resources, one that truly understands and serves small and midsized businesses. It will help us compete more effectively. Thank you for your support in making this happen! Rules and Guidelines for the Use of Trademarks and Trade Names I. Introduction To protect the valuable trademarks, service marks, and trade name rights owned by the Sage Software family of companies (collectively Sage Software ), please follow these guidelines. These guidelines will answer most questions regarding the use of the Sage Software marks and trade names. When in doubt, however, please contact us at [email protected] for clarification. The proper use of the Sage Software marks and trade names is critical to the continued success of our collective commercial efforts. Sage Software has devoted significant resources to promoting its products, services, and corporate identity. By adhering to these guidelines for proper use of marks and trade names, Sage Software authorized business partners, authorized consultant partners, distributors, master developers, software integration partners, and other colleagues along with Sage Software employees will ensure that customers continue to recognize the quality and value of Sage Software products and services. If you become aware of any unauthorized use of a Sage Software mark or trade name, please contact us immediately at: [email protected] 3

4 II. Definitions As used in these guidelines, the terms are defined below as follows: Trademark: Any word, phrase, symbol, logo, or other device (or any combination thereof) that is used by Sage Software to identify and distinguish its products (for example: Sage Abra HRMS software). Service Mark: Any word, phrase, symbol, logo, or other device (or any combination thereof) that is used by Sage Software to identify and distinguish its services (for example: Sage Payroll Services fullservice payroll or SimplyCARE update and upgrade service). A service mark is a trademark the term simply makes a distinction between products and services. Trade Name: Any name that is used by Sage Software to identify and distinguish the business entity (for example: Sage Software, Inc., and Sage Software SB, Inc.). III. Use of Sage Software Trade Names and Subsidiary Names A. Company Name Correct usage of the Sage Software name in materials is important to maintaining corporate identity and reinforcing branding efforts. The company should be referred to as Sage Software in all marketing documents and similar literature. It should never be referred to simply as Sage; Sage is used without Software only when it is part of the name of a product or service, such as Peachtree by Sage, or Sage MAS 90 ERP. See more details regarding product naming guidelines in the Sage Software Product Descriptions and Modules Listings document at: IV. Use of Trademark and Registration Symbols ( ) Our policy is that trademark symbols do not have to be used with any of the Sage Software business lines except in the two instances where we are contractually obligated to do so. Currently there are two such instances, specifically Crystal Reports and UPS. Please add a symbol to these two brand trademarks for every first reference in body copy only, as well as attribute their corresponding legal credit line (see sections V and VI). This policy applies to all materials, including advertising, marketing collateral, documentation, user interface elements, and logos used in any media. Please adhere to respective trademark owners trademark usage guideline for all other third-party trademarks. If such symbols are used in user interface elements or materials already published or frozen, there is no need to redo the materials to remove the symbols. A. Logos Use all business partner logos in the same manner you would use any other Sage Software trademark, including the Sage Software business partner logos. The Sage Software corporate logo should never appear on business partner-produced marketing materials, packaging, or collateral. Follow the guidelines outlined herein. All business partner-approved logos can be found at under the Logos and Branding tab. B. Proper Use of Sage Software Marks Trademark rights can be jeopardized if marks are not used properly. Accordingly, in all print and electronic publications (for example: press releases, advertisements, marketing materials) and product packaging, please follow these guidelines. 1) Use Sage Software marks as adjectives, followed immediately by an appropriate noun. The brand name should describe the type of product (see examples below). In general, the full names of our products include the category of software the marks are intended to modify. 4

5 Correct: Peachtree by Sage accounting software Sage Software business applications Sage Accpac ERP solutions 2) Do not use marks as nouns. Incorrect: To employ Sage MAS 90, activate the license key You can manage multiple projects with Sage Timberline Office. Correct: To employ the Sage MAS 90 software, activate the license key You can manage multiple projects with Sage Timberline Office financial and operations software. 3) Trademarks or service marks should be not be abbreviated. For example, Sage Accpac is the trademark for the ERP software solution, not simply Accpac. Incorrect: Accpac ERP can be used with other Sage Software products. For example, Abra HRMS can work seamlessly with it. Accpac and Pro are complete accounting solutions. They may be used with numerous add-on modules. Advantage Series Order Entry is one of the most popular modules. Correct: Sage Accpac ERP software solutions can be used with other Sage Software products. For example, Sage Abra HRMS can work seamlessly with it. Sage Accpac and Sage Pro applications are complete accounting solutions. They may be used with numerous add-on modules. Sage Accpac Order Entry is one of the most popular modules. 4) Do not use marks in the possessive or plural form. Incorrect: Sage Software s efficiency is outstanding. Five Simply Accountings were sent out yesterday. Correct: Sage Software financial services are highly efficient. Five Simply Accounting programs were sent out yesterday. 5) NEVER combine a Sage Software trademark or product name with a third-party trademark or product name. Incorrect: Sage MAS 500 Crystal Reports is available Primavera Sage Timberline Office products are integrated. Correct: Crystal Reports is available for your Sage MAS 500 software system Primavera products are integrated with Sage Timberline Office software. 5

6 C. Internet Absent express written authorization from Sage Software, no party may use Sage, Sage Software, any Sage Software trademark, any Sage Software product or service names, or any confusingly similar marks or names as its domain name or portions thereof. V. Specific Attribution of Third-Party Marks Sage Software and its business partners are contractually obligated to include specific credits in the credit line and insert appropriate trademark symbols on specific third-party marks. Please use the exact wording below as part of your legal credit line if your piece or packaging contains the following third-party trademarks. Crystal Reports is the registered trademark and technology of Business Objects SA. UPS, the UPS brandmark and the Color Brown are trademarks of United Parcel Service of America, Inc. GoToMyPC and GoToMeeting are trademarks or Citrix Systems, Inc. and/or one or more of its affiliates and may be registered in the United State Patent and Trademark Office and in other countries. Windows Vista and Windows logo are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. VI. Credit Lines All uses of Sage Software marks must be accompanied by a credit line towards the bottom of the piece (for example: packaging, electronic communications or other collateral). Please use the language outlined below. Each credit line should lead with Sage Software. Credit lines must also include any specific attribution of third-party marks that Sage Software is contractually obligated to list in the credit line (see Section V above). Lastly, a general attribution should be included to cover all other third-party marks. The following credit line should appear in a type size of at least eight points: Sage Software, the Sage Software logos, and the Sage Software product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc., or its affiliated entities. All other trademarks are property of their respective owners. 6

7 Sage Software Product Descriptions and Module Listings The Sage Software Product Descriptions and Module Listings document provides business partners with instructions on how to use Sage Software-branded products and services in copy. Examples of product descriptions that are 25 words, 50 words, and longer, along with module listings (if applicable) and specific usage rules for writing about Sage Software products are available on the Sage Software Product Descriptions and Module Listings document that s housed on the Business Partner Marketing Web site, under the Logos and Branding tab. ACT! by Sage Advanced Managed Care by Sage DacEasy HealthPro XL by Sage Intergy by Sage Intergy EHR by Sage Intergy PACS by Sage Intergy RIS by Sage Medware by Sage One Write Plus PCN Health Network by Sage PCN Mends by Sage Peachtree by Sage Practice Analytics by Sage ProvideX Sage Abra HRMS Sage Abra Suite Sage Accpac ERP Sage Active Planner Sage Bank Card Sage BusinessVision Accounting Sage BusinessWorks Accounting Sage Carpe Diem Sage Collect Direct Sage Compliance Services SageCRM Sage Endowment Management Sage FAS Fixed Assets Sage FAS Gov Fixed Assets Sage FAS Nonprofit Fixed Assets Sage Fundraising Sage Gateway Sage MAS 90 ERP Sage MAS 200 ERP Sage MAS 500 ERP Sage Master Builder Sage Master Contractor Sage MIP Fund Accounting Sage Payroll Services Sage PFW ERP Sage Pro ERP Sage SalesLogix Sage Timberline Office Sage TimeSheet Sage Virtual Check Simply Accounting by Sage The Medical Manager by Sage Timeslips by Sage Logo Usage and Intellectual Property Guidelines As a Sage Software business partner, you are authorized to use the partner logos for which your company is authorized (for example: authorized partner logo, plus any logos that require special certification, such as Master Developer, Certified Trainer, and other logos). The term intellectual property is defined as anything of commercial value, including trademarks, images, audio/visual effects, copyrights, patents and trade secrets. And in the case of these guidelines, it also refers to products and other works that are owned and distributed by Sage Software and its business partner channel. To reproduce and display Sage Software trademarks, service marks, copyrighted works, and other intellectual property, please follow the guidelines below. For your own company logo and tagline, it is necessary to provide ample space away from the partner logo. Also, your company logo should be larger and taller than the partner logos. Make sure your company logo is more prominent. 7

8 Please do not add a colored background, boxes, or borders of any kind to the partner logo. Please do not add any graphical treatments or elements to partner logos, (for example: no lightening bolts coming out of the logo) or combining a mixture of your company logo and the authorized partner logo. Please do not add any graphical overlays to partner logos. Any use of Sage Software business partner logos shall not be smaller than one-half inch (or 36 pixels) in height. Any use of the product logos must be at least one-quarter inch (or 18 pixels) tall and should never be taller than the partner logos. Partner and product logos should always be used right side up. See the Logo Specifications section for specific examples. Remember, you cannot combine the Sage Software partner logos with any other graphic element or logo, aside from Sage Software-authorized product logos. Partner Logos You may use the Sage Software partner logos for which your company is authorized, provided that they appear (1) on a standalone basis; for example, spaced from any other logo or other graphic element (except for authorized product logos), and (2) in all other respects in accordance with the requirements described on the following pages (see** on page 12). Some of the logos are shown below. Any use of Sage Software partner logos shall not be smaller than one-half inch (or 36 pixels) in height. Please use the official logo artwork rather than attempting to create your own version. Original artwork can be found on the Channel Marketing Web site, under the Logos and Branding tab, or in the case of logos that require special certification, from the appropriate department within Sage Software. 8

9 Product Logos Only use the Sage Software product logos for product lines that you are authorized to represent. In addition, the product logos should always: appear in close proximity (on the same page in the case of a Web page) to a standalone display of a partner logo be used in conjunction with, yet spaced away from the Sage Software authorized partner logo by a minimum distance at least equal to the height of the "e" in the word "sage" in the partner logo (Due to space constraints, one exception to this rule would be to display product logos on the back of business cards) be at least one-half inch long, one-quarter inch (or 18 pixels) tall, and should never be taller than the partner logos come from Sage Software-provided approved art be right-side up Product logos should not: be reproduced and displayed if you are not authorized to carry the product lines being displayed exceed the height of the partner logos appear to have any prominence over the partner logos, or appear more often than the partner logos appear as part of body copy text See the Logo Specifications section for more information. The artwork is available on the Channel Marketing Web site, under the Logos and Branding tab. Product Logos for the Business Management Division (BMD) (as of 6/1/07) Strategic Business Unit: ACT! BY SAGE SAGECRM.COM PEACHTREE BY SAGE SIMPLY ACCOUNTING BY SAGE SAGE MAS 90 SAGE MAS 200 SAGE MAS 500 SAGE ACCPAC SAGE SALESLOGIX SAGE FAS SAGE FAS GOV SAGE FAS NONPROFIT PROVIDEX SAGE SOFTWARE ONLINE SAGECRM Value Business Unit: SAGE BUSINESSVISION SAGE BUSINESSWORKS SAGE PFW SAGE ACTIVE PLANNER DACEASY TIMESLIPS BY SAGE SAGE PRO 9

10 Product Logos for the Industry & Specialized Solutions Division (ISSD) (as of 6/1/07) Construction & Real Estate Business Unit: Employer Solutions Business Unit: SAGE TIMBERLINE OFFICE SAGE ABRA SAGE MASTER BUILDER SAGE MASTER CONTRACTOR Nonprofit Solutions Business Unit: SAGE NONPROFIT SOLUTIONS SAGE CARPE DIEM SAGE COMPLIANCE SERVICES SAGE PAYROLL SERVICES SAGE TIMESHEET MILLENNIUM SAGE ENDOWMENT MANAGEMENT SAGE FUNDRAISING SAGE MIP FUND ACCOUNTING Product Logos for the Sage Software Healthcare Division (SHD) (as of 6/1/07) SAGE SOFTWARE HEALTHCARE ADVANCED MANAGED CARE BY SAGE HEALTHPRO XL BY SAGE INTERGY BY SAGE INTERGY EHR BY SAGE MEDWARE BY SAGE PCN HEALTH NETWORK BY SAGE PCN MENDS BY SAGE PRACTICE ANALYTICS BY SAGE THE MEDICAL MANAGER BY SAGE INTERGY PACS BY SAGE INTERGY RIS BY SAGE Product Logos for the Payment Solutions Division (PSD) (as of 6/1/07) SAGE PAYMENT SOLUTIONS SAGE CARD PROCESSING SAGE VIRTUAL TERMINAL SAGE GATEWAY SAGE ELECTRONIC CHECK SERVICES SAGE ONLINE REPORTING SAGE GIFT CARD SAGE ADVANCE FUNDING SAGE COLLECT DIRECT SAGE VAULT SAGE COMMUNITY BANKING SAGE INTEGRATED PAYMENTS 10

11 Please do not use the Sage Software corporate logo (which is shown on the front and back of this document). Newly created business partner material should never use the Sage Software corporate logo. **Clearly indicate your company name and branding elements on all Web pages where Sage Software partner logos with product names are used. Partner logos, the Sage Software name, and product logos shall not be the only company logo or name on any given business partner Web page (see Partner Logos on page 8). It must be clearly apparent that your Web site is not a Sage Software Web site. Any use of the Sage Software partner logos or product logos must be made in compliance with the guidelines contained herein. Please do not use the graphics or icons of any awards that Sage Software has earned. You can state that Sage Software has won the awards, but do not make any statement that would tend to make third parties believe that your company won the awards. You may not include Sage, Sage Software, any derivatives thereof, or any similar names in your business names, or as any product or service name. Sage Software product or service names may not be included in your addresses or Web site URL domain names. However, you can include these names as part of your supporting Web pages, for example: We will exclusively permit Sage Select business partners to include Sage Software product names in sub-domain Web pages, but they must be used in conjunction with the business partner s company name, for example: sagemas90.abccompany.com Partner and Product Logos Do s and Don ts Please follow the specific guidelines below when using the authorized product logos, the authorized partner logo or any of the partner logos requiring special certification. For aesthetic purposes, we recommend that you do not place the product logos directly underneath the authorized partner logo. Samples of alternative placements are provided for yellow page ads, letterhead usage, and business cards. Should you choose to put the product logos directly below the authorized partner logo, you must follow the guidelines below. Artwork for the combined product logos is available on: A LOGO* MUST BE USED IN ITS ENTIRETY AND CANNOT BE ALTERED IN ANY WAY. Please use only the original art file available on the Channel Marketing Web site, under the Logos and Branding tab, where you can access a variety of logo sizes to suit your online needs. IMPORTANT NOTICE: Sage Software and its Business Partners may not: Use a white Sage Software logo, white Business Partner logo, or a white Sage Timberline Office or Sage Master Builder lozenge on a blue background. In connection with or to promote, Sage Timberline Office software, Sage Master Builder software or Any future Sage Software product developed for use by, and marketed principally to, the real estate industry, When Sage Timberline Office, Sage Master Builder, or the future real estate product are marketed alone or when marketed in combination with any other Sage Software product. 11

12 Logo Specifications Logo* About Correct Incorrect Authorized partner logo in color This is the authorized partner logo in the correct color. Use this when you want to print the logo in color. Green is PMS 335 or process equivalent. Any color other than PMS 335. Authorized partner logo in black and white This is the authorized partner logo in black and white. It can be used on any document that is not going to be printed or displayed in color. Logo used per art file. Distorted dimensions. Product logo This is the product logo for Sage Abra. Logos are available for all Sage Software products authorized for resale. The logo should be used only in black and white. Logo used from art file. Distorted dimensions. Product logo used with the authorized partner logo This is an example of how you could use the partner logo with the product logo. The partner logo must have a clear space around it equal at least to the height of the e in the word sage. Product logo placed away from partner logo. e-space Product logo combined with partner logo. Multiple product logos used with the authorized partner logo If you choose to combine the partner logo with product logos, please follow these guidelines. The partner logo must have a clear space around it equal at least to the height of the e in the word sage. Multiple product logos using stacked layout. e-space Multiple product logos stacked and combined with partner logo. The product logos can be used in either a stacked or horizontal layout depending on horizontal space requirements. Do not list individual product logos directly beneath the partner logo. You must use the combined logo artwork. Multiple product logos using horizontal layout. Multiple product logos listed individually. *These rules apply to all partner logos. 12

13 Logo Position / Angle The logo should always be right-reading (right-side up) and its elements should not be separated or scaled independently. YES NO NO NO NO NO 13

14 Letterhead Here are samples of how you can place product logos and the partner logo in close proximity on your letterhead without combining them. 14

15 Business cards Here s a sample of how you can place product logos and the partner logo on your business card. Note that you may put product logos on the back of the card and the partner logo on the front. Yellow page advertising Here s a sample of how you can place product logos and the partner logo in close proximity in your yellow page ad without combining them. 15

16 Internet Policy The business partner Internet policy applies to Web sites directly or indirectly owned, affiliated, or sponsored by your company, and extends to third-party Web sites, including search engines and any Internet advertising (for example: banners, URL redirects, online advertising, pay-per-click, product descriptions, product titles, page headings, sub headings, copy text, and blogs). By enforcing this policy, our objectives are to ensure that: Authorized business partner Web sites promote their business and Sage Software products and services in a professional and ethical manner that is not misleading to the public. Graphical and branding elements for Sage Software products and services are displayed accurately and in accordance with the Sage Software Business Partner Branding Policy. Trademark rights are not jeopardized by using Sage Software products and services names incorrectly. Accordingly, the same applies in all electronic publications (for example: press releases, Internet advertisements, white papers, collateral, and marketing materials). Sage Software product names found on the Sage Software Product Naming Conventions (please refer to page 26) are treated as trademarks in the way they are handled in Internet advertising, Web sites, collateral, literature, and other customer-facing materials. The product names should be used as in the Sage Software Product Naming Conventions and should always include Sage in every reference except for ACT! by Sage, Peachtree by Sage, Timeslips by Sage, and Simply Accounting by Sage, which after the first mention for each Web page can be ACT!, Peachtree, Timeslips, and Simply Accounting. Trademarks or service marks are not abbreviated or misrepresented. For example, Sage MAS 90 is the trademark for the ERP and accounting software solution not simply MAS 90. Absent express written authorization from Sage Software, no party may use Sage, Sage Software, and Sage Software trademarks, any Sage Software product or service names, or any confusingly similar marks or names as its Web site or domain name or portions thereof. Use of Sage Software Trademarks Sage Software product or service names may not be included in your addresses or Web site URL domain names. However, you can include these names as part of your supporting Web pages, for example: We will exclusively permit Sage Select business partners to include Sage Software product names in subdomain Web pages, but they must be used in conjunction with the business partner s company name, for example: sagemas90.abccompany.com. Advertising and Discounts on Web Sites Please do not advertise Sage Software products and services at a discount on your Web sites. You may display Sage Software suggested list price ( List Price ) for products and services that you are authorized to sell. Depending on which products you represent, you can find List Prices on your Partner File Center Web site or password-protected Web site for that particular business unit. If you don t know where to find List Prices for your product, please contact your Regional Partner Manager. Please do not indicate in writing that Sage Software forbids you from displaying discounted pricing. Instead, you may state, These are suggested list prices from Sage Software. Please click here or call for a customized price quote based on your individual business needs. 16

17 You may promote special offers made by Sage Software for products and services that you are authorized to sell. Partners are prohibited from using absolutes or superlatives when referencing any product pricing. You may not use language such as the lowest price. You may not advertise on the Internet, your Web sites, or in pay-per-click advertising guaranteed lowest prices or use similar phrases. The following phrases or similar such phrases are not permitted: Rock-Bottom Prices We Will Not Be Undersold Guaranteed Lowest Prices We Won t Be Beat On Price Similarly, business partners cannot include such phrases as part of their URL addresses. For example, is prohibited. You are free to negotiate and charge prices lower than List Price you just cannot advertise those lower prices on the Internet. Sage Software Promotions You can advertise official Sage Software promotions that are discounts on your Web site, as long as you follow the same expiration dates of the official Sage Software promotions. This means you should remove any promotional messaging from your Web site once the promotion expires. To find the most current promotions for the products you represent, visit your Partner File Center or the passwordprotected Web site for that particular business unit. Use of Graphics, Logos, and Other Intellectual Property Remember to ensure that your Web sites do not create the impression that they are owned or sponsored by Sage Software. You must clearly display your company name and branding elements at the top of your Web site and any subdirectory pages where Sage Software products are mentioned and Sage Software authorized business partner logos are displayed. Business partner Web sites must attempt not to appear as a Sage Software Web site or as a manufacturer of a Sage Software product. Sage Software product logos may be displayed at the top of a partner s Web page as long as the product name is positioned at least 90 pixels away from the business partner s company logo. Sage Software authorized business partner logos and product-specific graphic elements must appear smaller than the business partner s company logo and branding elements, unless the resolution of the images when resized do not appear clearly. We recommend that you include an About Us button, which displays your business name, describes the products and services offered, and lists your phone number. We recommend that you indicate your company name and phone number at the bottom of each Web page. You must include this credit line statement (or a similar statement) in at least 8-point type at the bottom of each Web page that promotes Sage Software products or services: 17

18 Sage Software, the Sage Software logos, and the Sage Software product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc., or its affiliated entities. All other trademarks are the property of their respective owners. You may display authorized business partner logos, awards, and product-specific graphic elements provided by Sage Software. Authorized business partners may utilize logos and graphic elements only for products and services they are authorized to sell or for which they have received certification. Authorized logos and graphic elements may not be altered. You may not create your own version of Sage Software authorized business partner logos. You are not obligated to use the Web graphics provided by Sage Software. You may create your own Web graphics using the Sage Software product logos as long as you follow these guidelines: 1. You must get pre-approval prior to posting by submitting your proposed Web graphic to: 2. Your Web graphic must be smaller than the Sage Software partner logo and your company logo. 3. You may include the official product logo within your Web graphic, if you wish. 4. If you use Sage Software product box shots as part of your Web graphics, please be sure to use the latest version. The Sage Software corporate logo may not be utilized on any partner Web site. You may display Sage Software intellectual property on your Web sites with the following requirements. You may use Sage Software intellectual property unaltered and exactly as is, such as white papers, flash demos, PDFs, marketing collateral, press releases, pre-recorded WebEx presentations, product logos, licenses photos, Web site copy, brochure copy, and more, if it is identified as Released to Sage Software Authorized Business Partners. On every Web page that you use authorized Sage Software intellectual property such as the materials listed in the above bullet, you must also add the phrase to your credit line statement, Used with permission from Sage Software, Inc., and Sage Software must provide a live link to: For Sage Software intellectual property not authorized to the business partner community as a whole, you must receive written permission from Channel Marketing before using. Send an to [email protected] to request permission. When written permission is granted, you must display the materials in the exact form specified by Sage Software and may not modify it any way. You must accurately display current product names. See the Product Naming Conventions section. 18

19 Penalties Sage Software business partners who violate this Sage Software Business Partner Branding Policy will be notified by and will have seven calendar days to rectify the issue. If the issue is not resolved after seven days, the business partner will receive a second and final written notice with 30 days to resolve the matter. Partners cannot repeatedly violate the policy to take advantage of the 30-day grace period to fix the issue. Failure to resolve the issue will result in the three following penalties: First Penalty: Loss of Sage Select benefits, co-op benefits, and Marketing Alliance Program eligibility for three months, plus removal from lead grid. If your Web site is not in compliance within 30 days, you will immediately enter the Second Penalty phase. Second Penalty: Loss of benefits included in first offense, along with the loss of 10 points from the current tier margin and loss of eligibility for the Partners for Growth programs. Plus, loss of eligibility for Sage Software recognition programs such as President s Circle, Partner of the Year, and others, for the next eligible time period. If your Web site is not in compliance within 30 days, you will immediately enter the Third Penalty phase. Third Penalty: Termination of partner agreement resulting in de-authorization. Penalties are subject to change. Web Resource Guide Sage Software seeks to support you in your efforts to ensure that your Web sites are in compliance with this Policy. In addition, Sage Software wants to provide you with resources to optimize your Web site and other available Internet tools developing a harder working Web site for you. This is why we created a Web Resource Guide that will improve your Web site both as a brand and lead generation tool. The guide is available on the Channel Marketing Web site 19

20 Web Graphics Samples 20

21 21

22 Correct Sizes of Web Graphics 130 x 72 pixels 170 x 100 pixels 280 x 85 pixels 560 x 85 pixels 22

23 Web Graphics DO s Space Requirements As shown to the right, a reasonable border space is required around the outer edges of all Sage Software Web graphics. We recommend 20 pixels. 20px When Used with Text A reasonable border space is required when the Web graphic accompanies text to create distance between the graphic and text. We recommend 20 pixels. Mrekaptyn sk gans kdkjdkgaj svk ans dkfaus dnfag g ad ksdmv asdkgu lksdn vasdv skg per gasdvnas kdv ansvdkav ndsa sg klvdsh jba sdkbnas jakjg tyieru lorepk pemjgs mksakg hda asgddworek gjg hskajo ekalugaks gm askguake ndks kav ndsa sg klvdsh jba sdkbnas jakjg tyieru lorepk pemj goien glaoie treap kskep ameklat ma kse ros ittsd fjioagk posite vmdsaklt dkgskaut eisoang agjioa agjskgs coamskgu eaa thjajksfut ameri eawl thei Graphic Header When used as a header graphic in a Web page, a reasonable border space is required around the outer edges of all Sage Software Web graphics. We recommend 20 pixels. 23

24 Web Graphics DON T s Wrong Graphic Cropping DON T use pieces of the graphics. Always use the complete Web graphic supplied. Wrong Logo DON T use any other logo or lozenge with the graphics than the ones supplied to you. Wrong Size DON T resize the graphics in any way. Always use them at 100 percent of their original form. Wrong Proportion DON T stretch, skew or tilt the supplied Web graphics from their original form. Wrong Color DON T change the color of the graphics supplied to you. 24

25 Wrong Web Graphic Usage DON T place copy over Web graphics supplied to you. IS THE GREATEST! Wrong Text Usage DON T let copy flow over Web graphics supplied to you. Be sure to always allow enough area to have a reasonable border to separate copy from the Web graphic. 20px Njfkaeu do eruioq amguiat cosnebk skts hgaio tureiks asgk poer gkskutoasff sdfa lakst eprieakag reuwat Slgualst dkto Lketaus thksa re teaiosgn asngk asga ssdogia nae lksfa ep arky dagna di pasutsm asgsmla coslga Correct Usage of Web Graphics in a Web Page UNIVERSAL SOFTWARE HOME ABOUT US PRODUCTS SUPPORT CONTACT US Module Overviews Icon Usage Success Stories What s New Specials Support Plans Ask a Question Request a Demo Pricing and Ordering Lorem ipsum dolor sit amet, consectetuer adisposigk elit, feg diam nomumnk ibh eusiamod augiotknt ad minum veniam, quis nostrud exercit atiaoaksg alutkasdor suskt lokjrist nisl ut alipqu ex comodo inuire. Plrjea mloenst feusgon rkosgjlar wer guiot sguioaskdf anaskdf jfkda uieoruw coemrnguio duioe tujiods yf tuiosngjdio euif. Euaiosg asadgyask gnakd tuierio ads avsd maxks gjaos. Plrjea rsoenst dolriuag simk jas tueioa sit amet, consectetuer adisposigk elit, feg diam nomumnk ibh eusiamod augiotknt ad minum veniam, quis nostrud exercit atiaoaksg alutkasdor suskt lokjrist nisl ut alipqu ex comodo inuire. Lmreop uriekm feusgon rkosgjlar wer guiot sguioaskdf anaskdf jfkda uieoruw coemrnguio duioe tujiods yf tuiosngjdio euif. Euaiosg asadgyask gnakd tuierio ads avsd maxks gjaos. Bjdais krueiaks hiabh volutpat nosteghs cbmpsbkj bu sjtioag wietn aksib shjslcongeutt emeinam rjkeaiog. Rkosgjlar orem bndsum kolyr sitpw ramhet, jtgclda consectetuer adisposigk elit, feg diam nomumnk ibh laskaoums kop eusiamod augiotknt ad minum veniam, quis nostrud exercit atiaoaksg alutkasdor suskt lokjrist nisl ut alipqu ex comodo inuire. Plrjea mloenst feusgon rkosgjlar wer guiot sgui oaskdfandfjf uieor wmruji ods. 25

26 Sage Software Product Naming Conventions Please consult the Sage Software Product Descriptions document for product- and module-specific usage rules and examples. Note: Short version is specifically used in product UI and product lozenge. REV January 8, 2007 Sage Software Business Partner Branding Policy Product Line - Short Version Product Line Product Line Edition Former Product Name ACT! ACT! by Sage ACT! by Sage ACT! ACT! Premium for Real Estate ACT! by Sage Premium for Real Estate New product ACT! Premium for Web ACT! by Sage Premium for Web ACT! for Web ACT! Premium for Workgroups ACT! by Sage Premium for Workgroups ACT! Premium for Workgroups Advanced Managed Care Advanced Managed Care by Sage Advanced Managed Care by Sage Managed Care DacEasy DacEasy DacEasy DacEasy HealthPro XL HealthPro XL by Sage HealthPro XL by Sage HealthPro Intergy Intergy by Sage Intergy by Sage Intergy Intergy EHR Intergy EHR by Sage Intergy EHR by Sage Intergy HER Intergy PACS Intergy PACS by Sage Intergy PACS by Sage Intergy PACS Intergy RIS Intergy RIS by Sage Intergy RIS by Sage Intergy RIS Medware Medware by Sage Medware by Sage Medware The Medical Manager The Medical Manager by Sage The Medical Manager by Sage The Medical Manager One Write Plus One Write Plus One Write Plus One Write Plus Peachtree Peachtree by Sage Peachtree Pro Accounting Peachtree by Sage Pro Accounting Peachtree by Sage Accounting/Peachtree Accounting Peachtree Pro Accounting Total Care Edition Peachtree by Sage Pro Accounting Total Care Edition New product (includes support and upgrades for 1 year) Peachtree Complete Accounting Peachtree by Sage Complete Accounting Peachtree Complete Accounting Peachtree First Accounting Peachtree by Sage First Accounting Peachtree First Accounting Peachtree Quantum Peachtree by Sage Quantum New product Peachtree Quantum Accountants Edition Peachtree by Sage Quantum, Accountants Edition New product (only available through SSAN) Peachtree Premium Accounting Peachtree by Sage Premium Accounting Peachtree Premium Accounting Peachtree Premium Accounting Accountants Edition Peachtree by Sage Premium Accounting Accountants Edition Peachtree Premium Accounting Accountants Edition Peachtree Premium Accounting for Construction Peachtree by Sage Premium Accounting for Construction Peachtree Premium Accounting for Construction Peachtree Premium Accounting for Manufacturing Peachtree by Sage Premium Accounting for Manufacturing Peachtree Premium Accounting for Manufacturing Peachtree Premium Accounting for Distribution Peachtree by Sage Premium Accounting for Distribution Peachtree Premium Accounting for Distribution PCN Health Network PCN Health Network by Sage PCN Health Network by Sage PCN Health Network PCN Mends PCN Mends by Sage PCN Mends by Sage PCN Mends Practice Analytics Practice Analytics by Sage Practice Analytics by Sage Practice Analytics ProvideX ProvideX ProvideX ProvideX Sage Abra Sage Abra HRMS Sage Abra 100 HRMS New product Sage Abra 500 HRMS New product Abra Suite Sage Abra Suite Sage Abra Suite U.S. Edition Abra Suite sold in the U.S. Sage Abra Suite Canada Edition Abra Suite sold in Canada Sage Accpac Sage Accpac ERP Sage Accpac 100 ERP ACCPAC Advantage Series Small Business Edition Sage Accpac 200 ERP ACCPAC Advantage Series Corporate Edition Sage Accpac 500 ERP ACCPAC Advantage Series Enterprise Edition Sage Accpac 500 ERP - Linux Edition ACCPAC Advantage Series Linux Edition Sage Active Planner Sage Active Planner Sage Active Planner Analytics Sage BusinessVision Sage BusinessVision Accounting Sage BusinessVision 50 Accounting BusinessVision 32 Sage BusinessVision 50 Accounting Limited Edition BusinessVision 32 Limited Edition Sage BusinessVision 50 Accounting Small Business Edition BusinessVision 32 Small Business Edition Sage BusinessVision 50 Accounting Standard Edition BusinessVision 32 Standard Edition Sage BusinessVision 50 Accounting Client-Server Edition BusinessVision 32 SQL Client-Server Edition Sage BusinessWorks Sage BusinessWorks Accounting Sage BusinessWorks 50 Accounting BusinessWorks Gold Sage Carpe Diem Sage Carpe Diem Sage Carpe Diem Carpe Diem Sage FAS Sage FAS Fixed Assets Sage FAS 100 Fixed Assets FAS Asset Accounting Sage FAS 50 Fixed Assets FAS FirstStep Sage FAS 50 Fixed Assets Peachtree Edition FAS FirstStep for Peachtree Sage FAS 500 Fixed Assets FAS Asset Accounting for SQL Server Sage FAS Fixed Assets Peachtree Edition FAS for Peachtree Sage FAS Gov Sage FAS Gov Fixed Assets Sage FAS Gov 100 Fixed Assets FAS Gov Asset Accounting Sage FAS Gov 500 Fixed Assets FAS Gov Asset Accounting for SQL Server Sage FAS Nonprofit Sage FAS Nonprofit Fixed Assets Sage FAS Nonprofit 100 Fixed Assets FAS Nonprofit Asset Accounting Sage FAS Nonprofit 500 Fixed Assets FAS Nonprofit Asset Accounting for SQL Server 26

27 Product Line - Short Version Product Line Product Line Edition Former Product Name Sage MAS 200 Sage MAS 200 ERP Sage MAS 200 ERP MAS 200 Sage MAS 200 ERP SQL Server Edition MAS 200 for SQL Server Sage MAS 500 Sage MAS 500 ERP Sage MAS 500 ERP MAS 500 Sage MAS 500 ERP Small Business Edition MAS 500 Small Business Edition Sage MAS 500 ERP Standard Edition MAS 500 ERP Standard Edition Sage MAS 500 ERP Enterprise Edition MAS 500 Enterprise Edition (aka Advanced Edition) Sage MAS 90 Sage MAS 90 ERP Sage MAS 90 ERP MAS 90 Sage MAS 90 Peachtree Edition MAS 90 Special Edition for Peachtree Users Sage MAS 90 BusinessWorks Edition MAS 90 Special Edition for BusinessWorks Users Sage MAS 90 ERP Small Business Edition MAS 90 Small Business Edition Sage MAS 90 QuickBooks Users Edition MAS 90 Special Edition for QuickBooks Users Sage Fundraising Sage Fundraising Sage Fundraising 100 MIP Fundraising - GT Pro Sage Fundraising 100 Rainbow Edition MIP Fundraising - Rainbow Sage Fundraising 50 MIP Fundraising - Paradigm Millennium MIP Fundraising - Millennium Sage Endowment Management Sage Endowment Management Sage Endowment Management MIP Endowment Management Sage MIP Fund Accounting Sage MIP Fund Accounting Sage MIP Fund Accounting MIP Fund Accounting Intro & Pro Sage Payroll Services Sage Payroll Services Sage Payroll Services New service (also referred to as Peachtree Payroll Service) Sage Payroll Services Accpac Edition New service Sage Payroll Services MAS 90 Edition New service Sage Payroll Services Abra Edition New service Sage Compliance Services Sage Compliance Services Sage Compliance Services New service (FLS offerings) Sage EDP Compliance edp.compliance Sage EDP Payroll Tax edp.payrolltax Sage EDP Wage Attachment edp.wageattachment Sage EDP EPIC edp.epic Sage Notice Tracking System Notice Tracking System Sage Year End Tax System Year End Tax System Sage Compliance Outsourcing Services Compliance Outsourcing Services Sage Compliance Year End Printing Services Year End Printing Services Sage PFW Sage PFW ERP Sage PFW 100 ERP Platinum for Windows by Best & BatchMasterPFW Sage Pro Sage Pro ERP Sage Pro 100 ERP ACCPAC Pro Series Small Business Edition Sage Pro 200 ERP ACCPAC Pro Series Enterprise Edition Sage Master Builder Sage Master Builder Sage Master Builder Master Builder Sage Timberline Office Sage Timberline Office Sage Timberline Office Timberline Office Simply Accounting Simply Accounting by Sage Simply Accounting Entrepreneur Simply Accounting by Sage Entrepreneur New Product Simply Accounting Basic Simply Accounting by Sage Basic Simply Accounting Basic Simply Accounting Pro Simply Accounting by Sage Pro Simply Accounting Pro Simply Accounting Pro with Payroll Simply Accounting by Sage Pro with Payroll New Product Simply Accounting Premium Simply Accounting by Sage Premium Simply Accounting Premium Simply Accounting Accountants Edition Simply Accounting by Sage Accountants Edition New Product Simply Accounting Basic Simply Accounting by Sage Basic For Microsoft Office Users Simply Accounting Basic [this is the U.S. version] Simply Accounting Pro Simply Accounting by Sage Pro For Microsoft Office Users Simply Accounting Pro [this is the U.S. version] Timeslips Timeslips by Sage Timeslips by Sage Timeslips Sage TimeSheet Sage TimeSheet Sage TimeSheet 500 TimeSheet Professional Sage TimeSheet 100 TimeSheet Professional Sage TimeSheet Payroll Edition TimeSheet Professional Payroll Edition Sage TimeSheet MAS 500 Edition TimeSheet Professional MAS 500 Edition Sage TimeSheet Abra Edition TimeSheet Professional Abra Edition Sage SalesLogix Sage SalesLogix Sage SalesLogix Premier Edition Sage CRM SalesLogix Premier Edition Sage SalesLogix Advanced Edition Sage CRM SalesLogix Advanced Edition SageCRM SageCRM SageCRM 200 Sage CRM 200 SageCRM 100 Sage CRM 100 SageCRM.com accpaccrm.com 27

28 56 Technology Drive Irvine, CA The information contained in this document represents the current view of Sage Software on the issues discussed as of the date this document was prepared. Sage Software cannot guarantee the accuracy of any information presented after the date of publication. The capabilities, system requirements and/or compatibility with third-party products described herein are subject to change without notice. Contact Sage Software for the most current information. Always consult a network specialist to discuss the security risks involved before implementing any Internet solution. Sage Software is not responsible for the content or maintenance of third-party Web sites referred to herein. This document is for informational purposes only and may not be distributed to third parties. SAGE SOFTWARE MAKES NO WARRANTIES, EXPRESSED OR IMPLIED, IN THIS DOCUMENT. Reproduction in whole or in part without permission is prohibited. The Sage Software logo and the Sage Software product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc., or its affiliated entities. Crystal Reports is the registered trademark and technology of Business Objects SA. UPS, the UPS brandmark, and the Color Brown are trademarks of United Parcel Service of America, Inc. All other trademarks are the property of their respective owners /0907