Classified Ads Media Information

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1 Classified Ads 2012 Media Information

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3 Contents British Dental Journal 2-3 BDJ demographics 4 Vital / Launchpad 5 Classified dates and deadlines Advertorial 7 Print specifications 8 Additional print opportunities 9 Online upgrades 10 Online only 11 Terms & conditions 12 What our advertisers are saying 13 Contact information Back cover The BDJ Portfolio Classified Ads

4 The UK s leading publication for dental recruitment With over 300 listings is the UK s largest database for dental classifieds. In a recent survey the BDJ was cited as the most used online resource for job searching - 50% said they regularly look for job opportunities.** BDJ JOBS ONLINE *** Monthly page views: 388,011 Monthly unique visitors: 18,212 Whether in print or online, the layout and style of BDJ Jobs ensures readers can easily locate relevant vacancies, as well as educational opportunities and relevant services. Appointments Community Hospital Tenders University General notices General Dental Appointments Target nine UK regions Appointments wanted Locums Specialist practice appointments Dental care professionals Overseas appointments Australia and New Zealand Training Educational courses Vocational Property Services Property Property overseas Practices for sale Practices wanted Professional Dental Services Financial services Recruitment agencies Solicitors and Legal advisors Products and services/items for sale Holidays/Travel Referrals 2 Classified Ads 2012 The BDJ Portfolio

5 The #1 journal for the dental industry **** The British Dental Journal is the flagship journal of the British Dental Association (BDA) and is delivered 24 times a year to over 20,000 BDA members and international institutional subscribers. BDJ reaches the vast majority of the dental professional market in the UK and delivers original research, clinical reviews, features, letters, and product news in both print and online. AT a Glance PRINT DATA Print circulation 20,801* Pass-along readership 35,362** Frequency 24 issues ONLINE DATA *** Monthly page views 266,440 Monthly unique visitors 82,030 Alert subscribers 23,851 MARKET POSITION **** #1 Readership #1 Awareness 1st choice preference 100% home delivered Print circulation = 20,801 * The average number of readers per issue is 1.7, comprising a total readership of 35,362 ** On average, readers state they spend 40 minutes reading each issue of BDJ.** BDJ PRINT ** Frequency: Twice monthly Classified booking deadline: 4 days prior Classified copy deadline 3 days prior The BDJ boasts the largest share of the UK dental jobs market with an average of 31 classified pages per issue. What our readers are saying It s an excellent source of regular, easy-to-read, evidence-based dentistry I have used it a lot recently for job applications. It s very helpful! Vocational Trainee/ Foundation Dentist, NHS/Private I think it is essential reading for anyone who wants to engage with important issues and opinions in contemporary dentistry. Specialist in Paediatric Dentistry, NHS Practice * Audit Bureau of Circulation (ABC) ** Ad-Q Research, March 2011 (BDJ), June 2011 (BDA News) *** WebTrends Data, 2011 **** Independent survey by IPSOS Research and funded by the BDTA The BDJ Portfolio Classified Ads

6 BDJ demographics 2011 Reader Survey To learn more about the readership and purchasing behaviour of the BDJ audience, a survey was conducted in March 2011 by Ad-Q (a division of Harvey Research, Inc.). The BDJ reader survey was sent via to a large sample of BDJ subscribers. We received several thousand responses representing approximately 10% of the total BDJ circulation. The excellent response to this survey ensures that the reader demographics below accurately reflect the BDJ audience. Practice type ** NHS/ Private 40% NHS Practice 32% Private 19% Corporate 4% Other 5% Job title ** Dentist 96% Practice manager 1% Other 3% BDJ readers work at practices that employ an average of 9.1 people ** Services provided ** Endodontics 79% Cosmetic dentistry (inc. veneers, crowns, etc) 72% Periodontics 69% Whitening 66% Implants 30% Orthodontics 29% 83% of BDJ readers state they are involved in purchasing decisions at their practice ** Products purchased Oral health products 65% Equipment (inc. handpieces, drills, etc.) 51% Courses 50% Practice materials (inc. bonding, impression materials, etc.) 58% Books, journals, magazines 44% Furniture (inc. chairs, delivery systems, stools, etc) 43% Computer hardware/ software 38% Workwear 38% Sundries 38% Waste management 33% Dental printing 32% Finance 31% Dental plans 29% Dental exhibitions 26% Acquisitions 24% 80% of readers state they have taken action after seeing an advertisement or article in BDJ ** Action taken Discussed an ad/article with a colleague 53% Visited an advertiser s website 36% Bought a product or service advertised 32% Shared an ad/article with a colleague by passing 29% along a photocopy or issue Requested additional information from a company 25% Recommended the purchase of the product or service advertised 23% 4 Classified Ads 2012 The BDJ Portfolio ** Ad-Q Research, March 2011 (BDJ), June 2011 (BDA News)

7 The first magazine for the whole dental team Vital is the first professional magazine for the whole dental team. Integrated with a verifiable online CPD programme, the content includes news, views, opinions, editorials and features, educational reviews, professional best practice and training. Reach influential managers, nurses, hygienists, and technicians Vital is delivered 4 times a year to 20,000 General Dental Council (GDC) registrants guaranteeing you an audience of core Dental Care Professionals (DCPs) including: 14,000 nurses 4,000 hygienists/ therapists All members of the British Dental Practice Managers' Association All technicians Monthly page views Monthly unique visitors Alert subscribers 8,400 2,970 21,530 What our readers are saying It s a very enjoyable way to gain CPD hours. I take my copy into our staff room and it gets passed on from consultants to decontamination assistants. A great read! Dental Hygienist AT a Glance PRINT DATA Print circulation 20,000 Frequency 4 issues ONLINE DATA * The only professional magazine targeting the student dental market Launchpad is the British Dental Association (BDA) magazine targeted to students. It is delivered 3 times a year to all BDA student members including dental undergraduates and first year new graduates. A lively and accessible magazine, the content includes BDA student updates, news, views, opinions, editorials and features, educational reviews, career development advice, training, and forums. AT a Glance PRINT DATA Print circulation 5,000 Frequency 3 issues MARKET POSITION The only professional magazine targeting the student dental market Establish your brand early Regular advertising in Launchpad is a great way to reach future dentists, familiarising them with your company at an early and impressionable stage of their career. Reach this young and vibrant market and establish your brand early in the minds of aspiring dentists. * WebTrends Data, 2011 The BDJ Portfolio Classified Ads

8 Classified dates and deadlines 2012 BDJ Issue Date Special Focus Booking Deadline by 5pm Copy Deadline by 10am Bonus Distribution January 14th January 10th January 11th January 28th Recruitment Agencies January 24th January 15th The Young Dentist Conference February 11th February 7th February 8th February 25th Solicitors February 21st February 22nd The Dentistry Show March 10th March 6th March 7th March 24th Property and Premises March 20th March 21st April 14th April 10th April 11th The BDA Conference April 28th Australia and New Zealand April 24th April 25th May 12th May 8th May 7th May 26th Financial Services May 22nd May 23rd June 9th June 1st * June 6th June 23rd Referrals June 19th June 22nd July 14th July 10th July 11th July 28th Services/Products and Items for Sale/Wanted July 24th July 25th August 11th CPD & Education August 7th August 8th August 25th August 21st August 22nd September 8th Recruitment Agencies September 4th September 5th September 22nd September 18th September 19th The BDTA Showcase October 13th Australia and New Zealand October 9th October 10th October 27th October 23rd October 24th November 10th Financial Services November 6th November 7th November 24th November 20th November 21st December 8th Property and Premises December 4th December 5th December 22nd December 18th December 17th * Early booking deadline due to the Queens Jubilee VITAL LAUNCHPAD Issue Date Copy Deadline - Classified Issue Date Copy Deadline - Classified March 10th Feb 28th January 20th December 19th June 9th May 29th April 25th March 26th September 22nd September 11th September 3rd July 16th November 24th November 13th 6 Classified Ads 2012 The BDJ Portfolio

9 Advertorial Supplying promotional editorial can be a highly effective way to communicate your message in more detail and add credibility. Advertorials are also offered at a discount making this a cost-effective choice for our BDJ classified advertisers. Showcase your outstanding opportunities for dentistry Highlight the culture and working environment of your organisation Raise brand awareness amongst the BDJ readership Advertorials can be booked as full page, half page or quarter page ads. Please note all copy must be received 18 days prior to issue date. What our readers are saying I always read with interest the marketing articles and the associate articles. They are always very informative Associate Dentist, Private The BDJ Portfolio Classified Ads

10 Print specifications Quarter Page Vertical 5cm x 2 columns Full Page Half Page Horizontal Half Page Vertical Advertisments Width (mm) Height (mm) Full Page Fractional Advertisments Width (mm) Height (mm) Half Page Horizontal Half Page Vertical Quarter Page Vertical cm x 2 columns Alternative sizes possible. Please check with your sales representative to ensure that the advert size you require is available. 8 Classified Ads 2012 The BDJ Portfolio

11 Additional print opportunities In addition to traditional print advertisements, BDJ also accommodates printed inserts and outserts that are either bound in or polybagged along with the journal. Below you will see examples of the innovative print options available to you. Add value and impact to your ongoing campaigns Attract reader attention to your classified ad Target delegates at a specific conference using the BDJ bonus distribution calendar Cover tip-on Loose insert Cigarband Two page bound insert Four page bound insert Four or six page bound rollfold Butterfly gatefold Poster French door cover The BDJ Portfolio Classified Ads

12 Online upgrades All BDJ classified print ads receive a FREE online listing. To make the most of your online ad we recommend the following upgrade packages. 20% Discount IMPACT Classified of the Week Spotlight Early online For maximum impact combine a Classified of the Week listing with a Spotlight position on Our Classified of the Week listings are also displayed on random rotation across exposing your ad to dental professionals across BDJ and not just those actively searching for classifieds on BDJ Jobs. 10% Discount EXPOSURE Spotlight Bold Early online Increase potential views of your ad by ensuring it stays at the top of relevant search results for the duration of the posting. Combining this with a bold upgrade adds extra emphasis to your listing. 10% Discount ACCENT Highlight Bold Early online Stand out from the crowd - enhance your ad on with a coloured background and make your listing bold within the search results. Classified upgrade BDJ alert listing - NEW! Classified of the Week Spotlight Highlight Bold Early online Description Add your listing to the fortnightly BDJ alert with over 23,000 subscribers Display your listing on the BDJ Jobs homepage and get additional exposure across Stay at the top of relevant searches for the duration of your posting Add a coloured background to your listing Apply bold font to your listing Instant exposure on BDJ Jobs for up to 30 days 10 Classified Ads 2012 The BDJ Portfolio

13 Online only UK Dentists: usage and attitude towards the internet The BDJ and BDA recently commissioned extensive research on how UK dentists use the internet for both personal and professional purposes. 93% of UK dentists use the internet for professional purposes; 85% are accessing the internet at work The BDJ was the most used online resource for job searching - 50% said they regularly look for job opportunities. 75% of UK dentists are accessing the BDJ website at least once a month Banner/Button advertising Banner advertising is available on the BDJ and Vital websites. Your Account Manager can suggest appropriate targeting options and banner formats to maximise the success of your banner campaigns. Alert advertising Dedicated advertising positions on the BDJ and Vital alerts allow you to deliver your message to active and engaged dental professionals alongside the content they have requested. Leaderboard 728 x 90 Headline 1 Buttons 120 x 60 Classified Headline 2 Content BDJ alert The BDJ Portfolio Classified Ads

14 Advertising terms and conditions These terms and conditions shall apply to all Advertisements submitted to and accepted by NPG. An Advertisement submitted to NPG shall not be deemed to have been accepted unless and until either confirmed in writing by NPG or the campaign commences and the first Advertisement appears in the relevant Journal, Campaign or Internet Site. By submitting an Advertisement to NPG the Customer agrees to be bound by these terms and conditions as principal, even if it is acting as agent or buyer for the actual advertiser. A Customer s standard terms and conditions of purchase or other standard terms and conditions shall not apply. 1. Definitions In these terms and conditions the following definitions shall apply: Advertisement means an advertisement published, reproduced or inserted in or on any Journal, Campaign or Internet Site pursuant to an Advertisement Order; Advertisement Order means any order submitted to NPG for the publication, reproduction or insertion of Material in or on any Journal, Campaign or Internet Site; Customer means the person who submits the Advertisement Order even if it is acting as agent or buyer for the actual advertiser; Campaign means any campaign undertaken by or on behalf of NPG; Internet Site means any internet site operated, owned or controlled by NPG; Journal means any journal or other publication published by or on behalf of NPG; NPG means Nature Publishing Group, a division of Macmillan Publishers Limited (company number ), registered in England whose registered office is at Brunel Road, Houndmills, Basingstoke, Hampshire RG21 6XS; Material means any advertising material/ copy, artwork, photographs or other material provided or to be provided by the Customer in connection with the Advertisement Order, Rate Card means the rate card of NPG in effect for the time being. 2. Warranties and Indemnity 2.1 The Customer hereby warrants and represents that: (a) all information and Material supplied to NPG is true, accurate and not misleading, and nothing contained in it is liable to bring NPG or the Journal into disrepute; (b) the Material is not obscene, defamatory or libellous and it will not infringe the intellectual property rights or any other rights (including any right of privacy or confidence) of any third party; (c) the Material complies with all applicable legislation and codes of practice in the countries in which the Material is to be published; and (d) it has all necessary rights, licenses and consents (including where necessary regulatory consents and consents from persons or entities cited or quoted in the Material) needed to permit NPG to use, display, reproduce, insert or publish the Material pursuant to the Advertisement Order. 2.2 The Customer shall indemnify NPG and keep NPG indemnified against all losses, damages, expenses (including legal expenses), charges or other costs (including any settlement payments) suffered or incurred by NPG as a result of a breach, or alleged breach, of any of the warranties contained in clause 2.1 above. 3. Limitation of Liability 3.1 NPG does not exclude or limit its liability for death or personal injury caused by the negligence or NPG or its agents or any other liability the exclusion or liability of which is expressly prohibited by law. 3.2 Subject to clause 3.1, NPG shall not be liable to the Customer in contract, tort (including negligence) or otherwise for any indirect loss of profits, business, contracts, orders, revenue, goodwill or anticipated savings or for any special or consequential loss or damage. 3.3 Subject to clause 3.1, the liability of NPG in respect of any and all claims (whether in contract or tort) arising out of or in connection with an Advertisement or Advertisement Order shall not exceed the amount the Customer has paid NPG in connection with that Advertisement or Advertisement Order. 3.4 NPG shall not be liable for any loss of any Material. 3.5 It is the Customer s responsibility to ensure that all Advertisements are correct, accurate and not misleading. NPG accepts no responsibility for any errors in an Advertisement. However, in the event of an error in a published Advertisement as a result of a typographical error introduced by NPG, NPG agrees to re-run the Advertisement free of charge in the next available edition of the Journal. 3.6 The services provided hereunder are provided as is. Except as otherwise expressly provided herein, NPG makes no warranties of any kind, either express or implied, including, but not limited to, warranties of satisfactory quality, accuracy or fitness for a particular purpose. NPG does not warrant that any Internet Site will be uninterrupted or error-free or accessible at any particular time or free of infection from viruses or other code that manifests contaminating or destructive properties. NPG agrees to use its reasonable endeavours to run requested positions of Advertisements in a Journal which have been agreed by it in writing, but is unable to guarantee this. NPG will use all reasonable endeavours to reproduce Customer s trademarks and logos featured in Advertisements correctly in accordance with written instructions given to it, but is unable to guarantee this. Except as otherwise expressly provided herein, all conditions, warranties, terms, prior representations, and undertakings express or implied, statutory or otherwise in respect of the services provided hereunder are to the fullest extent permitted by law expressly excluded. 3.7 NPG is not responsible for errors made in any Advertisement that result from changes or alterations made by NPG at the Customer s request. 4. Payment 4.1 Unless otherwise agreed by NPG in writing, NPG shall invoice the Customer for all amounts as they become due, which shall be after the date of first publication of the first applicable Advertisement. Invoices must be paid within 30 days of date of such invoice. 4.2 NPG may charge interest on all sums outstanding beyond the date on which they are due for payment. Interest may be charged on that basis from the due date of payment until the actual date payment is paid at the rate of 3% above the base rate of National Westminster Bank plc. 4.3 Bone fide advertising agencies, with whom NPG have previously contracted, will be allowed a commission of up to 10% of NPG s applicable rate on Space, position and colour of advertisement only. 4.4 The Customer will be short-rated if within 52 weeks of its first Advertisement it does not use the total number of Advertisements upon which its rates have been based, pursuant to the Rate Card. The Customer will be rebated if within 52 weeks of its first Advertisement sufficient Advertisements have been placed entitling the Advertiser to a lower rate than at which they have been invoiced, pursuant to the Rate Card. 4.5 Where applicable, all applicable taxes, including without limitation VAT and taxes on advertising space, will be the responsibility of the Customer and shall be paid in addition by the Customer. 4.6 NPG reserves the right to change the rates in the Rate Card at any time. The then current prevailing Rate Card is available to Customers on request from the NPG advertising department. 5. Cancellation Once an Advertisement Order has been accepted, a Customer can only cancel or alter the Advertisement Order up to 8 weeks from the agreed insertion date of the relevant Advertisement in the Journal. After this date the written consent of NPG is required for any cancellation or alteration. If such consent is not granted then the Customer will be liable for all sums due to NPG under the Advertisement Order. 6. General 6.1 The Customer hereby grants NPG all rights that NPG requires to fulfil the Advertisement Order. 6.2 NPG may either (as it shall choose at its discretion) refuse or require to be amended any Material relating to an Advertisement that does not comply with NPG s standards or which, in the reasonable opinion of NPG, is or may be, defamatory, obscene, illegal, infringe the intellectual property rights or other rights of a third party or fail to comply with any relevant legislation or code of practice. 6.3 NPG reserves the right to place the word Advertisement in any Advertisement containing Material which in NPG s opinion resembles editorial matter. Such Advertisements must additionally conform with NPG s guidelines concerning advertising that resembles editorial matter (Advertisement Features, Advertorial) that are available to the Customer on request, or via the NPG advertising website. 6.4 NPG shall not be liable for delay or failure caused by acts of God, suppliers, contractors, distributors, any government, flood, insurrection, embargo, strikes whether legal or illegal or other contingencies beyond NPG s control. 6.5 All Advertising orders and correspondence relating to any Advertising Order should be addressed to Nature Publishing Group, Billing Department, The Macmillan Building, 4 Crinan Street, London, N1 9XW, England. 6.6 Material, unless otherwise agreed in writing, shall be held stored for a minimum of 12 months from receipt. Thereafter, NPG shall have the right to destroy such Material without further notice to the Customer. 6.7 The Customer shall provide NPG with all necessary Material by any date stipulated by NPG. If the Customer fails to provide such Material by such date then NPG does not guarantee to fulfil its obligations under the Advertisement Order and accepts no liability for a failure to do so. (This is in addition to NPG s rights under clause 5 above). 6.8 If any provision of these terms and conditions is held for any reason to be ineffective or unenforceable in whole or in part this shall not affect the validity or enforceability of the other terms and conditions set out herein. 6.9 No waiver by NPG of any breach if these terms and conditions will be treated as a waiver of any subsequent breach of the same or any other provision Variations to these terms and conditions will only be effective if made in writing and signed by an authorised representative of NPG at NPG management or advertising department sales representative level, and the Customer NPG employees are not authorised to make any representations concerning NPG s services unless confirmed by NPG in writing Nature and NPG are registered trademarks of the NPG Group and NPG does not permit the use of its registered trademarks by third parties without a written licence agreement expressly authorising the specific use in question These terms and conditions shall be governed by and construed in accordance with the laws of England without regard to the principles of conflict of laws. The parties hereto submit to the exclusive jurisdiction of the English courts. 12 Classified Ads 2012 The BDJ Portfolio

15 What our advertisers are saying. T he Response I received from the BDJ Advert was phenomenal. We received well over 100 applicants within the first week. The only problem I have now is choosing the dentists. I feel like Simon Cowell! Shalin Kapoor (Clinical director of 'The New York Dental Office ) Using the BDJ in seeking a dentist has proved consistently successful Chris Wong, New Zealand All of our courses have been fully booked with exclusive BDJ advertising. Dr Richard R. Brookshaw - Director of The Centre for Advanced Dental Education (CADE) Smooth, easy to use advertising service which is what you need when you run a busy practice. Ms Mia Charlton, Worcester It is the only place I would advertise for associates and I would recommend the option of online listing. Dr. Vinai Patel - Stratford E15 The BDJ Portfolio Classified Ads

16 print online alert For information on how to reach over 20,000 dentists - including all members of the British Dental Association - contact our classified advertising team. Angelina Booker E: a.booker@nature.com T: +44 (0) James Richards E: j.richards@nature.com T: +44 (0) Stephen Yarrall E: s.yarrall@nature.com T: +44 (0)