Cisco Data Center 3.0: Aligning IT to the 21 st Century Business

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1 Cisco Data Center 3.0: Aligning IT to the 21 st Century Business René Bosman Data Center Business Development Manager Emerging Markets

2 EMC & Cisco: Delivering Value for Customers The Network is the Platform The Human Network Information Infrastructure Where Information Lives Market Leader in Intelligent Networking and IP Innovation Market Leader in Information Storage and Management Two Companies, One Mission: around Data in Motion around Data at Rest Core Helping Routing & Switching Customers Build Storage the Platforms Next- Data Center Information Security Generation Information Infrastructure Industry and Innovation Leader Connected Home Unified Comm. & Collaboration Security Industry and Innovation Leader Content Management & Archiving Virtualization Cloud Infrastructure & Services Joint Product Product Development Qualification Jointly Designed Solutions Coordinated Service and Support

3 Aligning IT and business priorities CEO Priorities Business IT Top line, bottom line growth, innovative thinking Globalization markets, talent New business models vertical to horizontal CIO Priorities Process change transactions to interactions IT Partnerships revenue as a strategic business growth, enabler competitiveness Global scalability Escalating IT as an operational user expectations enabler IT service quality, availability, green Cost optimization Greater responsiveness to business needs Compliance and security Strategic vendor partnerships CEO CIO Exec Business staff Productivity IT Architects Functional Director Biz staff Dir/Mgr, IT Ops IT Ops Staff

4 Responsiveness is #1 IT goal, not cost cutting Efficiency, cost control IT innovation, flexibility, responsiveness What are your IT organisation s top objectives during 2008? 0% 10% 20% 30% 40% 50% 60% 70% Improve IT responsiveness to business Reduce IT costs Contribute to business process optimisation Simplify corporate compliance processes Move to "IT as a service" model Shift costs from maintenance to new projects

5 Challenge: the Accidental Architecture Ballooning maintenance costs Low responsiveness Limited ability to innovate

6 Organizational effects: a case study Working in Silos Integrated Critical Teams Service Restored in 4.5 hours Service Restored in SERVICE INTERRUPTED 10 minutes

7 The view from the CIO We heard loud and clear that customers want us to make the Data Center of the future real and manageable. And they are also looking to Cisco to help them determine new operational processes and metrics, as well as ideas for organizational change management. Tying together virtualization and collaboration architecturally is a big opportunity. Rebecca Jacoby, CIO Cisco Systems Quoted after Cisco 2007 CIO Summit

8 Cisco: Technology & process leadership Assets Productivity People Technology Helped customers converge SNA-IP tech & ops, Voice & Data networks & ops, Data Center assets & ops. Collaboration

9 The Network Facilitates IT- Business Alignment

10 Incremental Approach to Data Center 3.0 Consolidate Virtualize Automate Reduced complexity, less to manage Lower OPEX Regain control of IT resources Higher resource utilization Lower CAPEX Decouples logical from physical resources Dynamically allocate resources Simplified policybased provisioning Increase IT productivity The Network is the Platform

11 Servers Servers CPU- 350 Mhz I/O- 2 Gbps Network- 100Mb CPU- Quad 3.2 Ghz Virtual Machines Challenges: VM Mobility Challenges: Technologies: I/O- 16 Gbps Network- 1000Mb I/O Performance, Security, VM Transparency 10GbE, Addressing, VN-Link, Segmentation Service Portability Network out of Balance with Server and I/O Performance Hypervisor becoming predominant/preeminent and free Network and Server becoming closer together than ever Technologies: Unified Fabric, FCoE, VN-Link

12 New Applications are most network centric ever Platform Consolidation 10GbE, Unified Fabric, One O/S Move from Hardware to SW Provisioning Provide Visibility to the Virtual Machine Enable VM Mobility From Server Virtualization to Data Center Virtualization

13 Cisco s Data Center Solution Framework Next Generation Data Center 3.0 Business Process Unified DC Operations Server, Storage, Net Integration Operations Readiness & Process/Teams Changes Visibility VFRAME Management Provisioning Troubleshooting DCNM Adaptability ANM Applications & OS Application/OS Integration to a Virtualized Infrastructure Virtualized Virtualized Virtualized Network & Network Services Infrastructure Storage Servers Resilient IP Security VPN Application Delivery Integrated Business Applications Facilities Building Power Cooling Cabling

14 Data Center 3.0: IT Business Initiatives 1 6 Storage Networking Increased utilization leads to lower operational cost 5 Respond faster to changing business needs Lower IT operational cost by increased utilization Better SLA s Reduction in energy consumption Disaster recovery solutions for business continuity=regulations and compliancy Automation & Provisioning Business Continuity 4 The Data Work Unified Fabric Application Network Services Data Center Switching 3 With Application Network Services greater visibility= security and compliance Consolidate branch servers=reduced operational cost DC switching L4-7 services integration High Performance Computing (HPC) 2 Low latency Ethernet (DCE, FCoE) Device & cable reduction

15 Unified Fabric Advantage A single Ethernet Fabric for IP & Fibre Channel Nexus 5000 Increased Efficiency Simpler Operations Nexus 7000 MDS

16 Savings to Customers Management & Control Unified Fabric Primary Network Unified Fabric Secondary Network Traditional vs. Consolidated DC with 100 Servers Total Cost Savings = $314,000 Power Savings = $ 33,000

17 Joint Solutions Large Scale Storage/SAN Consolidation Branch Office Consolidation (WAAS/NAS) Cisco MDS offers consolidation and improved utilization of Storage Networks End-to-end solution that allows customers to consolidate their branch file services to centralized shared storage SAN-Based Replication Enables continuous remote replication and continuous data protection Virtualization Virtualization optimizes storage resource utilization Long Distance Replication for Business Continuance These solutions provide business continuity to survive local or regional disasters

18 Cisco and the 2010 opportunity Physical security: video surveillance, RFID Media advertisement: signage Broadcasting: TV, streaming video Wireless: access points Unified Communications/Collaboration

19 Next Steps Define Your Strategy Review current architecture Review business objectives Define end-state architecture Identify Your Tactical Projects Consolidation Virtualization Automation Execute Transform Your Data Center Incremental evolution IT as a service center Organizational alignment

20 Next-Generation Information Infrastructure Simple Secure Scalable

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