NATIONAL BOARD FOR TECHNICAL EDUCATION KADUNA NATIONAL DIPLOMA (ND) MASS COMMUNICATION CURRICULUM AND COURSE SPECIFICATIONS

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1 NATIONAL BOARD FOR TECHNICAL EDUCATION KADUNA NATIONAL DIPLOMA (ND) IN MASS COMMUNICATION CURRICULUM AND COURSE SPECIFICATIONS PLOT B BIDA ROAD, P.M.B. 2239, KADUNA - NIGERIA

2 NATIONAL DIPLOMA (ND) IN MASS COMMUNICATION GENERAL INFORMATION 1.0 GOAL AND OBJECTIVES NATIONAL DIPLOMA (ND) PROGRAMME GOAL The National Diploma (ND) in mass communication is meant to give the students technological education and professional skills necessary for employment in various areas of mass communication industry, such as newspapers, magazines, radio, television, public relations, advertising, news agency, government and corporate information services. PROGRAMME OBJECTIVES On completion of this course, the diplomates will be able to carry out the following functions: a. Gather, investigate and report news for the print and electronic media. b. Select, edit and prepare for publication, news items, features, photographic and other graphic materials and results of investigations for print and electronic media. c. Produce, present and direct programmes for the electronic media. d. Plan, prepare and produce materials for public relations and advertising purposes. e. Know various outlets/contacts for commercial utilization of feature and magazine articles. f. Identify outlets for publishing of features and magazine articles. g Know how to negotiate terms for publishing articles. h. Understand rights of the article author. ii

3 MINIMUM ENTRY REQUIREMENTS The academic requirements for admission into the programme are : four G.C.E. (0 level), WASC,NECO or NABTEB subjects passed at one sitting or five subjects at two sittings. The subjects must be passed at Credit level and should include English Language. A pass in Mathematics is also required. PROJECT Every ND student is required to complete successfully an original project in any area of Mass Communication during his/her final year on the programme in order to qualify for the award of the diploma. 2.1 CURRICULUM The curriculum consists of four main components. These are: i. General Studies ii. Foundation Courses iii. Professional Courses iv. Supervised Industrial Work Experience Scheme (SIWES) The General Studies component shall include courses in:- Arts and Humanities: English Language, Communication, History. Social Sciences; Citizenship (the Nigerian constitution), Political Science, Sociology, Philosophy and Geography Citizenship, Education and Entrepreneurship, are compulsory. 2.3 The general Studies component shall account for not more than 10-15% of total contact hours for the programme. 2.4 Foundation courses include courses in English, Languages, typewriting and Computer Appreciation. The number of hours will account for about 10-15% of the total contact hours. 2.5 Professional Courses are the core Mass communication Courses which give the student the theory and practical skills he needs to practice Mass Communication. These may account for between 60-70% of the contact hours Students Industrial Work Experience Scheme(SIWES) shall be taken during the long vacation following the end of the second semester of the first year. iii

4 3.0 CURRICULUM STRUCTURE 3.1 ND PROGRAMME The structure of the ND programme consists of four semesters of classroom, Laboratory and Workshop activities in the institution and a semester (3 4 months) of Supervised Industrial Work Experience Scheme (SIWES) Each semester shall be of 17 weeks duration made up as follows: 15 contact weeks of teaching, i.e. Lecture, Recitation and Practical Exercise tests, quizzes, etc and 2 weeks for examination and registration. SIWES shall take place at the end of the second semester of the first year. 4.0 ACCREDITATION The National Diploma in Mass Communication shall be accredited by NBTE before the diplomates can be awarded the diploma certificate. Details about the process of accrediting a programme for the award of the ND are available from the Executive Secretary, Programme Department, NBTE Plot B Bida Road P.M.B. 2239, Kaduna. Nigeria. 5.0 CONDITIONS FOR THE AWARD OF THE ND Institutions offering accredited programmes should award the National Diploma to candidates who successfully completed the programme after passing prescribed course work, examinations, diploma project and the supervised industrial work experience. Such candidates should have completed a minimum of between 72 and 80 semester credit units. The Diplomas shall be classified as follows: Distinction - GPA of 3.50 and above Upper Credit - GPA of Lower Credit - GPA of Pass - GPA of Fail - GPA of below 2.00 iv

5 6.0 GUIDANCE NOTES FOR TEACHERS TEACHING THE PROGRAMME 6. 1 The new curriculum is drawn in course units. This is in keeping with the provisions of the National Policy on Education which stresses the introduction of the semester credit units, which will enable a student who so wishes to transfer the units already completed in an institution to another of similar standard. 6.2 In designing the units, the principle of the modular system by product has been adopted: thus making each of the professional modules, when completed provide the student with technician operative skills, which can be used for employment purposes. 6.3 As the success of the credit unit system depends on the articulation of programmes between the institutions and industry, the curriculum content has been written in behavioural objectives, so that it is clear to all, the expected performance of the student who successfully completed the courses of the programme. There is a slight departure in the presentation of the performance based curriculum which requires the conditions under which the performances are expected to be carried out and the criteria for the acceptable levels of performance to be stated. It is a deliberate attempt to get the staff of the department teaching the programme to write their own curriculum stating the conditions existing in their institution under which the performance can take place and to follow that with the criteria for determining an acceptable level of performance. The Academic Board of the institution may vet departmental submission on the final curriculum. Our aim is to continue to see to it that a solid internal evaluation system exists in each institution for ensuring minimum standards and quality of education in the programmes offered throughout the polytechnic system. 6.4 The teaching of the theory and practical work should, as much as possible, be integrated. Practical exercises, especially those in professional courses and laboratory work should not be taught in isolation from the theory. For each course, there should be a balance of theory to practice in the ratio of 50:50 or 60:40 or the reverse. v

6 7.0 GUIDELINES ON SIWES PROGRAMME 7.1 For the smooth operation of the SIWES the following guidelines shall apply. Responsibility for Placement of Students a) Institution offering the ND programme shall arrange to place the students in industry. By April 30 of each year, six copies of the master list showing where each student has been placed shall be submitted to the Executive Secretary NBTE who shall, in turn, authenticate the list and forward it to the Industrial Training Fund, Jos. b) The Placement Officer should discuss and agree with industry on the following: i) A task inventory of what the student should be expected to experience during the period of attachment. It may be wise to adopt the one already approved for each field. ii) The industry based supervisor of the student during the period likewise the institution-based supervisor. iii) The evaluation of the student during the period. It should be noted that the final grading of the student during the period of attachment should be weighted more on the evaluation by his industry-based supervisor. 7.2 Evaluation of Students During the SIWES In the evaluation of the student, cognizance should be taken of the following items: a) Punctuality b) Attendance c) General Attitude to Work d) Respect for authority e) Interest in the field/technical area f) Technical competence as a potential technician in his field. 7.3 Grading of SIWES To ensure uniformity of grading scales, the institution should ensure that the uniform grading of students work which has been agreed to by all polytechnics is adopted. vi

7 7.4 The Institution Based Supervisor The institution-based supervisor should initial the log book during each visit. This will enable him to check and determine to what extent the objectives of the scheme are being met and to assist students having any problems regarding the specific assignments given to them by their industry-based supervisor. 7.5 Frequency of Visit Institution should ensure that students placed on attachment are visited within one month of their placement. Other visits shall be arranged so that: 1) there is another visit six weeks after the first visits; and 2) A final visit in the last month of the attachment 7.6 Stipend for Students in SIWES The rate of stipend payable shall be determined from time to time by the Federal Government after due consultation with the Federal Ministry of Education, the Industrial Training Fund and the National Board for Technical Education (NBTE). 7.7 SIWES As a Component of the Curriculum The completion of SIWES is important in the final determination of whether the student is successful in the programme or not. Failure in the SIWES is an indication that the student has not shown sufficient interest in the field or has no potential to become a skilled technician in his field. The SIWES should be graded on a fail or pass basis. Where a student has satisfied all other requirements but failed SIWES he may only be allowed to repeat another four months SIWES at his own expense. National Board for Technical Education Kaduna. 20 November, 2003 vii

8 ND MASS COMMUNICATION: CURRICULUM AND COURSE SPECIFICATIONS 1 ST SEMESTER: ND I COURSE CODE COURSE TITLE L T P CU CH GNS 111 CITIZENSHIP EDUCATION GNS 101 USE OF ENGLISH MAC 111 ENGLISH FOR MASS COMMUNICATION I MAC 112 FRENCH I MAC 113 INTRODUCTION TO COMPUTER I MAC 114 INTRODUCTION TO COMMUNICATION MAC 115 INTRODUCTION TO NEWS GATHERING & WRITING MAC 116 INDIGENOUS LANGUAGE MAC 117 HISTORY AND POLITICS OF NIGERIA TOTAL ND SEMESTER: ND I COURSE CODE COURSE TITLE L T P CU CH GNS 102 COMMUNICATION IN ENGLISH I GNS 121 CITIZENSHIP EDUCATION II MAC 121 ENGLISH FOR MASS COMMUNICATION II MAC 122 FRENCH II MAC 123 COMPUTER APPLICATION MAC 124 GRAPHIC ARTS & DESIGN MAC 125 INTERMEDIATE NEWS GATHERING & WRITING MAC 126 PRINCIPLES OF PUBLIC RELATIONS MAC 127 INTRODUCTION TO BROADCASTING BAM 126 INTRODUCTION TO ENTREPRENEURSHIP TOTAL viii

9 3 RD SEMESTER: ND II COURSE CODE COURSE TITLE L T P CU CH GNS 201 USE OF ENGLISH II GNS 211 INTRODUCTION TO SOCIOLOGY MAC 211 ENGLISH FOR MASS COMMUNICATION III MAC 212 INTRODUCTION TO RESEARCH METHOD MAC 213 COPY EDITING MAC 214 FEATURE WRITING MAC 215 MASS MEDIA & SOCIETY MAC 216 PRINCIPLES OF ADVERTISING MAC 217 BROADCAST PRODUCTION I BAM 216 PRACTICE OF ENTERPRENEURSHIP TOTAL TH SEMESTER: ND II COURSE CODE COURSE TITLE L T P CU CH GNS 202 COMMUNICATION IN ENGLISH II GNS 222 ECONOMICS OR GNS GNS 225 GEOGRAPHY OF NIGERIA MAC 222 ENGLISH FOR MASS COMMUNICATION IV MAC 223 NEWSPAPER & MAGAZINE PRODUCTION MAC 224 PHOTOGRAPHY & PHOTO JOURNALISM MAC 225 BROADCAST PRODUCTION II MAC 226 MASS COMMUNICATION LAWS & ETHICS MAC 227 INVESTIGATIVE & INTERPRETATIVE REPORTING MKT 111 FUNDAMENTALS OF MARKETING MAC 228 INDIVIDUAL PROJECT TOTAL ix

10 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: COPY EDITING COURSE CODE: MAC 213 DURATION: 3 HOURS/WEEK GOAL: The course is designed to enable the student acquire the knowledge and skill of editing in processing news, features and programme scripts for both the print and electronic media. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Understand what copy (text) editing means. 2.0 Appreciate the need for copy editing. 3.0 Identify standard copy editing symbols. 4.0 Know varieties of copy editing house styles of media organizations. 5.0 know how to edit stories (copies) 1

11 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION. COURSE: COPY EDITING Course Code: MAC 213 Contact Hours: 3 Course Specification: THEORY\PRACTICAL WEEK General Objective: 1.0: Understand what copy (text) editing means. 1-3 Specific Learning Outcome Teachers Activities Resources Explain copy/sources of raw materials for copy. Define editing text editing. Explain the position and role of a copyeditor (news editor, deskman). Identify the position of the copy (news) editor in relation to others in the production process. Describe the process of copy editing how the copy editor works. Draw a model of copy editing process. i. Explain copy, list sources of raw materials for copy-news releases, interviews, speeches, transcription from monitored events on radio and TV programmes, covered news events. ii. Show examples of (i) above. iii. Demonstrate how to get a copy out of the raw materials. iv. Explain the functions of a copy editor. v. Show with diagram the position of a copy editor in the production process in relation with others. vi. Describe the copy editing process. vii.give and grade assignments on (i - vi). Highlight and correct errors. Copies of news releases, speeches, radio cassette recorder with cassettes, television monitors with video cassette s and /or VCD etc. 2

12 4-5 General Objective: 2.0: Appreciate the need for copy editing Explain what copy editing entails e.g correcting factual i. List out and explain the various activities, and/or grammatical errors, errors of expression, carried out in copy editing like correcting eliminating legal trouble spots like label, slander, errors of grammar fact and expression, marking copies for printers, writing headlines and eliminating legal trouble spots such as label, sub heads. slander, marking copies for printers, writing Identify areas of common errors in writing e.g. headlines and sub heads. preposition, agreement of verbs with subjects ii. Show common errors in writing e.g. relation of pronoun to antecedents, position of remuneration instead of renumeration to participles in relation to the words they modify, use enable him to do it instead of: to enable him of punctuations. to do it, converge on/at rather than converge Enumerate qualities of a good copy editor (deskman) in. e.g. Human interest, qualities of sympathy, insight, iii. Give and grade several assignments on imagination, humor, balanced mind, ability to work listing of common writing errors. under pressure, good command of the language. iv. Give and grade assignments on identification Explain the concepts of accuracy, conciseness, of common errors from copies. coherence, clarity and simplicity in editing. v. Highlights and correct identified mistakes. Carry out assignments on copy editing. vi. Explain the qualities of a good copy editor (deskman) e.g. balanced mind, imagination, cool headedness under pressure, good sense of judgment, good command of the language, team spirit. vii. Explain the concepts of accuracy, coherence, clarity and simplicity in editing. Text books Newspaper Magazines 4) Radio/TV 5) News and Programmes broadcast 3

13 General Objective: 3.0: Identify standard copy editing symbols Identify standard editing symbols/marks i. Produce with diagram, editing symbols and Explain the meanings of the editing symbols/marks. marks, e.g. (, ~ etc. Reproduce the editing symbols with their meaning. ii. Explain the meaning and functions of editing symbols/marks. e.g. = paragraph to begin every sentence ~ = transpose words or letters. What = set underlined word or letter in italics. baby set underlined word in capitals. iii. Give and grade several assignments on reproduction of editing symbols /marks. iv. Give and grade several assignments on explanation of meaning of editing symbols/marks. v. Correct identified areas of mistakes. General Objective: 4.0 Know varieties of copy editing house styles of different media organisations 8-9 Identify media organizations involved in use of editing symbols e.g newspaper, magazine, Radio, TV, book publishing firms. Identify such media organizations around the locality of the school. Explain the copy-editing styles of each organization. Compare each organizations style with other and with standard editing symbols. Compile standard editing symbols of different media i. Identify organizations employing editing symbols, e.g. Newspaper, Radio, TV, Book publishing firms. ii. Arrange visits to such organizations in (i) above to know their editing house style. iii. Compare the house styles with one another and with the standard symbols. iv. Give and grade several assignments on the symbols in (i). v. Correct identified mistake. 1) Textbooks.2) Newspaper 3) Magazines 1) Textbooks 4

14 General Objective: 5.0 Know how to edit stories (copies) Practice editing skills. i. Give and grade copy editing assignments. Edit stories (copies) for newspaper, magazines, radio, Give and grade copy editing assignments for and television stations. each medium 1) Notebooks Assessment Exams - 60% C/A - 40% 5

15 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: FEATURE WRITING COURSE CODE: MAC 214 DURATION: 3 HOURS/WEEK GOAL: This course is designed to enable the student acquire the skills for writing publishable feature articles for newspapers and magazines. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Understand the role of feature articles in print journalism. 2.0 Know the difference between a feature article and other types of materials in newspaper/magazines e.g. News, opinion articles, editorials. 3.0 Know the stages in writing feature articles. 4.0 Know the art of writing feature articles. 5.0 Understand styles in feature article writing. 6.0 Understand how to illustrate a feature article. 7.0 Know the importance of research in feature writing. 6

16 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: FEATURE WRITING Course Code: MAC 214 Contact Hours: 3 hrs/week Course Specification: THEORY/PRACTICAL WEEK General Objective: 1.0: Understand the role of feature articles in print journalism 1-3 Specific Learning Outcome Teachers Activities Resources Understand the role of feature articles. Describe a feature article. Identify the parts of a feature article. Identify the relationship between features and news. Explain different types of features articles expository, narrative, descriptive, analytical etc. i. Explain the nature, purpose and function of a feature article. - Use various feature articles to explain parts and characteristics of features. - Using news stories, demonstrate the difference between news and feature and explain the relationship between the two. - Using different types of features from newspapers and magazine, explain the differences between expository, descriptive, narrative and analytical Textbooks Newspaper Magazines General Objective: 2.0 Know the difference between features and other materials in the newspaper Distinguish the characteristics of feature from other - With the aid of different editorial materials, materials-news, editorials, column, supplements explain the differences between them and etc. features. Identify the place of the feature desk in the editorial - Using a newspaper organogram identify the department. features desk in the editorial dept. Flipchart,board showing, the organogram 7

17 General Objective: 3.0 Understand the stages in writing features Describe how to conceive feature ideas. i. Explain the sources of feature ideas. Identify the sources of feature ideas. Ii Explain how to keep records of ideas Describe how to draw an outline and process/develop then. Describe how to organize information materials iii. Explain the purpose of outline how gathered. to draw it, and the different parts of an Describe the methods of writing up the article. outline. iv. Explain the methods of organizing information/material gathered for a feature article iv. Describe various methods of writing a feature article e.g. chronological order, anecdotal, climax, anti-climax, logical etc. General Objective: 4.0 Understand the art of feature writing Explain the steps in writing a feature. Describe the parts of a feature article. Describe how to coherently link these parts. Explain the devices to use in linking ideas paragraphs. Describe the qualities of a good feature article. Explain themes and sub-themes in feature articles writing. Write at least two feature articles. i. Explain the steps in writing a feature. ii. Explain the transitional devices. iii.describe the qualities of a good feature article. iv. Explain how to develop themes and sub-themes. Text books, Newspaper and Magazines. Books Feature Articles from Newspapers and magazines. 8

18 General Objective: 5.0 Understand styles in feature article writing Define style. i. Explain different styles Compare different writing styles ii. Use different feature articles to Write features articles using any of the different styles. illustrate different styles. General Objective: 6.0 Understand how to illustrate a feature article Describe the use of pictures and other illustrations in i. Explain the various uses of features. illustrations e.g. maps, pictures etc. Describe how to use other profiles tables, diagrams, map etc. General Objective: 7.0 Know the importance of research in feature articles Define research. Explain the process of research in journalism. Explain the sources of materials e.g. documentation, reports, internet, interview, library. Explain the importance of research in feature article writing. 7.5Write a researched feature article. i. Define research. Ii Explain the process involved in research. iii.identify the sources of materials and information. iv. Explain the importance of research in feature writing. v. Give students assignments/exercise. vi. Highlight errors, strength and weakness in the assignment. Books Feature article from Newspaper and Magazine Assessment: Exams 60% C/A 40% 9

19 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: MASS MEDIA AND SOCIETY COURSE CODE: MAC 215 DURATION: 2 HOURS/WEEK. GOAL: The course is designed to familiarize the student with the relationships, which exist between the mass media, government and the society. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Understand the nature and scope of the relationships, which exist between the mass media, government and the society. 2.0 Understand the characteristics and development of the Nigerian mass media from the 1890s to the present time. 3.0 Understand the nature and structure of media ownership and control. 4.0 Understand the nature and sources of media power in the society. 5.0 Know the functions of the mass media in society. 6.0 Know the various pressures and influences on the mass media. 7.0 Know the principles of press freedom 8.0 Understand the nature and functions of media regulatory agencies. 10

20 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: MASS MEDIA AND SOCIETY Course Code: MAC 215 Contact Hours: 2 Course Specification: THEORY WEEK General Objective: 1.0: Understand the nature and scope of the relationship between media, government and society Specific Learning Outcome Teachers Activities Resources Explain the normative theories of the press. i. Explain each of the theories and trace their Explain the extent to which the theories are applicable to backgrounds. Nigeria. ii. Situate the theories to Nigeria and explain the Outline the principles and forms of state control on the extent of their applicability to the country. media. iii. Explain the principles and forms of state Textbooks Journals Newspapers and Magazines control on the mass media. General Objective: 2.0 Understand the characteristics and development of the Nigerian mass media from 1890 to the present time. List the important landmarks in the development of the Textbooks Nigerian mass media. 2) Journals Describe the characteristics of the Nigerian media. Evaluate the major contributions of leading media organs in the development of Nigeria. i. Identify some of the important landmarks in the history of the mass media in Nigeria. ii. Describe the factors that promoted the development of the print and broadcast media in Nigeria. iii.explain the major contributions of the various media outlets in the development of Nigeria. 11

21 5-7 8 General Objective: 3.0: Understand the nature and structure of media ownership and control Explain types of media ownership and control. i. Explain different types of media ownership Analyze the nature and extent of government and private and control in the media industry. ownership of the media. ii. Analyze the nature and extent of government Compare and contrast pattern of media ownership in and private participation in the ownership and Nigeria and elsewhere in the world (print and activities of the mass media. broadcast). iii. Compare and contrast the system of media ownership and control in Nigeria with what obtains in other countries whose political systems are different from Nigeria s. General Objective: 4.0 Understand the nature and sources of media power in society Explain the nature of media power in society. Explain the sources of media power in society (i.e. structural, psychological, normative, etc) i. Explain the nature of media strength and legitimacy in the society ii. Explain the various sources of media power like psychological, structural and normative, sources in Nigeria. Text books 2) Journals Text books 2) Journals 12

22 General Objective: 5.0: Know the functions of the mass media in society Explain the functions of the media in a democracy. i. Explain the functions of the broadcast and Analyze the performance of the media in a print media in a democratic setting. diverse/pluralistic society like Nigeria.. ii. Explain the operations and performance of Explain the performance of the Nigerian media under the media in a diverse society like Nigeria. different regimes. iii. Analyze the performance of the media under the military and civilian regimes in Nigeria. General Objective: 6.0 Know the various pressures and influences on the mass media Explain the different pressures, both internal and external, on the media. Compare the situation in Nigeria with other countries. i. Explain the pressures and influences like external, internal and institutional that impact on the mass media in Nigeria. ii. Compare Nigeria s case with one or two other countries. Text books 2) Journals Text books 2) Journals 13

23 General Objective: 7.0: Know the principles of press freedom Define press freedom. i. Explain the concepts of press freedom. State the various factors, which characterize freedom of ii. Describe the social, economic, political the press. and other factors that characterize the Identify impediments to freedom of the press in Nigeria. existence or absence of freedom of the press. Analyze press freedom in Nigeria. iii. Identify the various obstacles to press freedom. iv. Explain the state of press freedom in Nigeria under various regimes. General Objective: 8.0 Understand the nature and functions of media regulatory agencies Define regulatory agencies in the media industry. Identify the functions of bodies like: Nigeria Press Council, National Broadcasting Commission, APCON, NIPR, Film Censorship Board, etc. Explain how the activities of these bodies affect operations in the media and the society. i. Explain the concept and philosophy of regulation in the media industry. ii. Explain the functions of these bodies as defined by their establishing laws. iii. Explain the importance of each of these bodies to media operations and societal interest. Text books Newspapers and Magazines Journals Text books Laws and Publications from regulatory bodies. Assessment Exams - 70% C/A - 30% 14

24 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: PRINCIPLES OF ADVERTISING COURSE CODE: MAC 216 DURATION: 2 Hours/Week GOAL: The course is designed to expose the students to the historical development and rate of advertising in society as well as the techniques for the preparation of advertising materials. It also aims to familiarize the student with types of advertising as well as the legal, social and ethical environment of advertising. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Understand advertising. 2.0 Know the history of advertising. 3.0 Know the roles and structures of advertising agencies, advertisers, media and media independence. 4.0 Appreciate the role of advertising in the society. 5.0 Understand the various types of advertising. 6.0 Understand how psychological motivation influences advertising. 7.0 Understand the role of research in advertising. 8.0 Know how to prepare and produce advertising material. 9.0 Understand the legal, social and ethical environment of advertising. 15

25 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: PRINCIPLE OF ADVERTISING Course Code: MAC 216 Contact Hours: 2 Course Specification: THEORY\PRACTICAL WEEK General Objective: 1.0: Understand advertising. 1 2 Specific Learning Outcome Teachers Activities Resources Define advertising. Distinguish between advertising, publicity, public relations and propaganda. i. Explain the term advertising giving its various definitions. ii. Explain the roles of advertising, publicity, public relations and propaganda showing how they are distinguished from each other. General Objective: 2.0 Know the history of advertising. 2.1 Explain the history of advertising i. Trace the history of the origin and development of advertising; laying emphasis on the Nigerian situation 16 Books Journals Periodicals Internet Books Journals Periodicals 4) Internet General Objective: 3.0 Know the roles and structure of advertising agencies, advertisers media and media independence 3-5 Explain advertising agency. Explain advertiser Explain advertising media Explain media independent Describe the organization of a typical advertising agency, advertiser organization, media and media independent. Describe the function of the advertising agency. Describe the functions of the advertising unit of an advertiser organization. Describe the functions of the advertisement/marketing i. Explain the term advertising agency. ii. Explain the term advertiser iii. Explain the term advertising media. iv. Explain the term media independent v. Explain the organizational structures of agencies, advertisers organization media houses and media independent outfits. vi. Explain the different functions of an advertising agency. vii. Explain the different functions of an advertiser organization. Books Journals Periodicals 4) Internet

26 6 7-8 department of media houses and media independents. General Objective: 4.0 Appreciate the role of advertising in the society Explain the place of advertising within the social structure. Explain the relationship between advertising and marketing. List the marketing conditions that make advertising a necessity in society General Objective: 5.0 Understand the various types of advertising Enumerate the different types of advertising. List key advertising media. Explain the characteristics of the media in 5.2 above and the differences between them. Distinguish between above the - line and below the - line advertising. viii. Explain the different functions of the advertising/marketing department of media houses and media independent organization. i. Explain the roles that advertising play in society e.g. (information, awareness, promotion of ideals etc. ii. Explain how advertising and marketing are inter related. iii.enumerate the conditions that make advertising a strong force in society e.g. (mass production and availability of goods and services, improved consumer awareness and income, shrinking of the global market etc) i. Explain the various types of advertising (selective, hard-sell, soft sell, display, classified, local, regional, national international etc). ii. Enumerate and classify the major media of advertising (e.g. radio, television, newspaper, magazine, cinema, outdoor, transit, internet etc). iii. Explain the characteristics of various advertising media. iv. Define above- the - line and below - the - line advertising, explaining their respective characteristics. Books Journals Periodicals 4) Internet Books Journals Periodicals 4) Internet 17

27 General Objective: 6.0 Understand how psychological motivation influences advertising Identify the different appeals used in advertising i. Explain the major appeals messages. applied in the formation of advertising Examine the psychological/behavioural under messages (value, basic human needs, rational, pinnings of these appeals and how they determine emotional differences etc) advertising techniques. ii. Explain how psychological factors influence advertising techniques. General Objective: 7.0 Understand the role of research in advertising Define advertising research. Explain the importance of research in advertising. Explain the basic methodology for doing advertising research. i. Explain what is implied by advertising research. ii. Explain the importance of research in advertising giving reasons. iii. Explain the various methods of conducting research in advertising. General Objective: 8.0 Know how to prepare and produce advertising materials. Trace the stages in the preparation of advertising materials for press, magazine, radio, television, outdoor and the internet. Define copywriting. Define layout. Prepare simple copy/layout for posters and press advertisements. i. Identify the various stages of preparing advertising material e.g. planning, research, brain storming, contact reports, designs and illustrations copy, layout, story board production etc. ii. Explain the term copywriting. iii. Explain the term layout and list the various types of layout. iv. Demonstrate how to prepare simple copy and layout for advertisements. Books Journals Periodicals 4) Internet Books Journals Periodicals 4) Internet Books Journals Periodicals 4) Internet 18

28 13 General Objective: 9.0 Understand the legal, social and ethical environment of advertising Examine the legal, ethical and social environment for i. Explain the legal, social and ethical frame the advertising of goods and services (with work for advertising with emphasis on particular emphasis on the Nigerian situation). Nigerian. Explain illegal advertisement ii. Explain what constitute illegal List types/examples of such advertisements. advertisements. Explain the need for a code of ethics in advertising. iii.give examples of such advertisements. Examine the Nigerian code of advertising practice. iv. Explain the major provisions of the Nigerian Explain the roles of regulatory and professional bodies code of advertising practice. like AAPN Association, of Advertising v. Explain the history and roles of the listed Practitioners of Nigeria, Outdoor Advertising regulatory and professional bodies. Association of Nigeria: OAAN, Advertisers Association of Nigeria (ADVAN) BON Broadcasting organization of Nigeria. Newspaper Proprietors Association of Nigeria (NPAN) media Independent Practitioners Association of Nigeria (MIPAN) in the controlling of advertising practice. Outline the constraints of consumerism. Books Journals Periodicals 4) Internet Assessment Exams - 70% C/A - 30% 19

29 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: BROADCAST PRODUCTION I COURSE CODE: MAC 217 DURATION: 3 Hours/Week GOAL: The course is designed to introduce the student to the skills necessary for radio/television productions. It also aims at enabling the student to acquire some basic proficiency in interviewing, presenting, scripting and programme directing. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Know the organization and structure of radio/television set up 2.0 Understand the responsibilities and functions of a producer 3.0 Understand the technical aspects of a radio/tv station 4.0 Know the different types of programmes. 5.0 Understand the languages of radio/television directing. 6.0 Understand the legal aspects and implications of production. 7.0 Know how to prepare scripts for radio/television production. 8.0 Know the basic production techniques of different programmes. 9.0 Know the professional and ethical codes. 20

30 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: BROADCAST PRODUCTION I Course Code: MAC 217 Contact Hours: 3 hrs/week Course Specification: THEORY\PRACTICAL WEEK General Objective: 1.0:. Know the organization and structure of radio/television Specific Learning Outcome Teachers Activities Resources Draw the organizational chart of a radio/television i. Illustrate the organizational chart of a station. radio/tv station Draw the organizational chart of a television station. ii. Illustrate the organizational chart of a Describe the staff positions, functions and relationships tv station of the different departments in the radio station. iii. Explain the staff positions and inter Describe the staff positions, functions and relationships departmental relationships and the need for of the different departments in the Television costation. operation in the radio/tv station since Describe the functions of operators in a radio/tv Broadcasting is a teamwork. production. iv. Explain the functions of operators in a radio/tv production. General Objective: 2.0 Understand the responsibilities and functions of a producer Explain the responsibilities of the producer. List the members of a typical radio/tv production and explain their functions. Explain the major phrases involved in production work. i. List out the functions of the producer. ii. Enumerate members of a typical radio/tv production and highlight their functions. iii. Intimate students with the major phases involved in programmes production. 1) An organizational chart of a typical Radio/Station 2) An organizational chart of a typical tv station 4)Administrative manual of a typical radio/tv station 1. TextBooks 21

31 3 7-8 General Objective: 3.0 Understand the technical aspects of a radio/tv station Identify the different types of microphones and their i. Explain different types of microphones and uses their uses Describe audiotapes and recorders and explain the ii Explain the recording process. recording process. iii. Describe the videotapes recorders. Explain the types and functions of tv cameras. iv. Arrange a visit to a typical radio/tv List major radio/tv production requirements and station facilities. Explain a typical radio/tv studio and control room procedures. Describe the audio /video consoles and explain their operations. Explain the need for a acoustics in audio production. Explain the need for lighting in tv production Explain the use of special effects in audio/video production. Highlight the activities involved in post production General Objective: 4.0 Know the different types of programmes Identify and explain the different programmes types i. Explain the different programme types State the objectives of each programme type. ii. Explain the objectives of each programme Describe the concept of time-belt in programming. type and the concept of time-belt in programming. Uni-directional,bidirectional, and own direction, mics, neck, boom, gun mics Audio tapes, recorders VHS cassettes, VCD tapes, Betacam/digital video,tapes and their different recorders. -Studio - VHS cam - Betacam - Digital video cam - Floor monitor(s) - Teleprompter - Studio,cameras - Cassettes, Comuter, - Audio and video console, studio, recorders 1) Textbooks Administrative manual of a typical Radio/TV station. Programme schedule of a typical Radio/TV station. 22

32 9 General Objective: 5.0: Understand the languages of radio/tv directing Give a list of vocabulary on the basic terminology i. Explain vocabulary on the basic used in radio/tv production. terminology used in radio/tv Demonstrate radio/tv cues and Hand signals. productions General Objective: 6.0 Understand the legal aspects and implications for production 10 Explain copyright clearances, fees, unions, libel, slander, treason etc. i. Explain copyright clearances, fees, unions, libel, slander, treason etc. General Objective: 7.0 Know how to prepare scripts for radio/tv production Explain the need for scripting on radio/tv productions. List the different types of scripts needed on radio/tv and their formats 7.3 Explain the difference between radio/tv scripts.. i. Describe the need for scripting on radio/tv productions. List the different types of scripts needed on radio/tv and their formats ii. Explain the difference between radio/tv scripts. iii.carve out an assignment for any of the programme types. iv. Evaluate the assignment. v. Call for a correction - session General Objective: Know the basic production techniques of different programmes Explain what to do in preparing for a programme in the area of news. Explain what to know on programmes presentation and arrange for class demonstration of a particular programme. i. Explain what to do in preparing for a programme in the area of news. ii. Explain what to know on programmes presentation and arrange for class demonstration of a particular programme iii. Divide the class into groups and let the students produce different programme types. iv. Assess the productions. v. Arrange for correction sessions. Textbooks Cue cards Visit to typical radio/tv Station Copyright law Law books Presentation script Camera script Directing script Production script (bar-chart) Radio script TV script 1) Typical Radio/TV studio 23

33 15 General Objective: 9.0 Know the professional and ethical codes. Explain professional code of practice. i. Describe professional code of practice. Explain some of the ethics expected of a professional ii. Explain some of the ethics expected of a broadcaster. professional broadcaster Textbooks and the various codes Assessment Exams - 60% C/A - 40% 24

34 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: ENGLISH FOR MASS COMMUNICATION IV COURSE CODE: MAC 222 DURATION: 2 HOURS/Week GOAL: The course is designed to familiarise the students with the theories, procedures and practice of effective public speaking. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Know the classical theory of rhetoric s. 2.0 Know how to judge - speech 3.0 Know how to analyze the audience and speaking occasion 4.0 Know the principles of effective delivery 5.0 Know how to select a speech subject and purpose 6.0 Understand speech organization and composition 7.0 Know how to develop an effective speaking voice 8.0 Understand sound systems 9.0 Know the different organs of speech 10.0 Know the basic sounds Know how to pronounce correctly 12.0 Know how to make oral presentation 25

35 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: English For Mass Comm. IV Course Code: MAC 222 Contact Hours: 2 hrs/week Course Specification: THEORY\PRACTICAL WEEK General Objective: 1.0:.Know the classical theory of rhetoric s Specific Learning Outcome Teachers Activities Resources Define rhetoric. Explain the sophist theory. i. Explain the theories of rhetoric, sophist, knowledge is eloquent, able man and methods 1. TextBooks 1 Explain the knowledge is eloquent theory. Explain the able man s theory. Explain the methods theory. theory 2 3 General Objective: 2.0 Know how to judge speech Explain oral communication Identify the criteria for judging a speech. Explain the steps in speech development i. Enumerate oral communication steps, speech development. General Objective: 3.0 Know how to analyze the audience and speaking occasion Explain the importance of audience analysis. Explain how to analyze an audience. Explain how to analyze the occasion Analyze an audience and speaking occasion. i. Explain the importance of audience analysis and how to analyze audience 1. TextBooks 1. TextBooks 26

36 4 5 6 General Objective: 4.0 Know the principles of effective delivery Identify different types of delivery e.g. i. Explain and demonstrate different types of impromptu, extemporaneous and written. delivery e.g. impromptu, extemporaneous Explain how to develop confidence. and written. Explain proper stage conduct i.e. eye-contact, ii. Describe and show how to develop poise gesticulation, articulation, enunciation etc. and confidence. Analyze at least five great speeches of history. iii.describe and show how to conduct self on State the merits of the speeches in 4.4 above. stage. Practise Martin Luther King[Junior] style of iv. Show copies of great speeches like Martin delivery. Luther king (Junior) speech. I have a Dream v. Explain how to analyze such speeches. vi. Demonstrate how to analyze such speeches. vii Highlight the merits of the speeches analyzed. General Objective: 5.0 Know how to select a speech subject and purpose. Identify various types of speech subjects. Explain how to limit the subject. Explain how to select the general purpose. Explain how to select the specific purpose. Phrase the title. General Objective: 6.0 Understand speech organization and composition Explain types of speech composition i.e. argumentative, descriptive, narrative and expository. Explain how to effectively introduce a speech. Explain the sequence of an effective speech. Explain the value of an effective introduction and conclusion i Explain various types of speech subjects. ii. Show how to limit the subject. iii.show how to select general and specific purposes. iv. Demonstrate how to phrase the title. i) Enumerate types of speech composition i.e argumentative, descriptive, narrative and expository. ii) Demonstrate effective intro and sequencing and conclusion of a speech. Textbooks Copies of speeches of history Radio/cassette set. Textbooks Copies of speeches Textbooks 27

37 Carry out the various types of speech bearing in mind General Objective: 7.0 Know how to develop an effective speaking voice Explain the requisites for an effective speaking voice. Explain how to vary the voice. Explain the process of voice development. Use variety in vocal utterances Use acceptable pronunciation. General Objective: 8.0 Understand sound systems. Define the factors that influence spoken language, e.g. pitch, vowels, consonants e.t.c Identify the different factors in spoken language. General Objective: 9.0 Know the different organs of speech Describe the organs of speech. Explain the function of each. Use the organs in producing various sounds. General Objective: 10.0 Know the basic sounds. Identify consonant sounds. Identify vowel sounds. Identify diphthongs. Identify the phonemes of the English Lang. Write symbols from sounds Produce sounds from symbols. i. Enumerate requisites for effective speaking voice e.g. avoid smoking, avoid taking cold water before presenting speech e.t.c ii. Demonstrate how to vary voice. iii.enumerate voice development process. iv. Demonstrate variety in vocal utterances and acceptable pronunciation. i. Enumerate factors that influence spoken language, e.g. pitch, vowels, consonants e.t.c. ii. Enumerate the different factors in spoken language i. Explain with diagram, the organs of speech and their functions. ii. Demonstrate the use of (i) in sound production. i) Explain consonant sounds, vowel sounds, diphthongs, phonemes. ii. Demonstrate how to write symbols from sounds. iii. Demonstrate how to produce sounds from symbols. Radio/Cassette player set Radio/Cassette Player Textbooks Textbooks Radio/Cassette Player 28

38 General Objective: 11.0 Know how to pronounce correctly Explain the received pronunciation model. i) Explain with diagram, pronunciation Pronounce smoothly without hesitation model. Use the tone of the voice correctly. ii. Demonstrate how to pronounce smoothly Use melody in speech appropriately. without hesitation, correct use of tone of Stress words correctly. the voice, appropriate use of melody and Pronounce words and sentences using the proper stress words correctly. inflection, rhythm, tone etc. iii. Give and grade assignments on (i) and (ii) above. iv. Correct identified area of pronunciation. General Objective: 12.0 Know how to make oral presentation Prepare a written 10 minute speech Deliver an unprepared (impromptu) 3 minute speech. Present a 5 minute speech to an audience. Present a 10 minute speech on a topical issue. Make contributions in a debate. i. Conduct practical sessions of delivery of written, impromptu speeches to an audience. ii. Organize debates among students. iii. Grade the practical sessions 1) Radio/Cassette player 1) Radio/Cassette player Assessment Exams - 60% C/A - 40% 29

39 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: NEWSPAPER AND MAGAZINE PRODUCTION COURSE CODE: MAC 223 DURATION: THREE HOUR/WEEK GOAL: The course is designed to impart to the students the knowledge of the principles and techniques of newspaper and magazine production. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Know the types and organizational structure of a typical newspaper and magazine organisation. 2.0 Understand the design and make-up of a newspaper and a magazine. 3.0 Know the various techniques for newspaper and magazine production. 4.0 Know the stages involved in the production of a newspaper and magazine. 5.0 Understand how to circulate and market a newspaper and magazine. 6.0 Know the problems of newspaper and magazine production in Nigeria. 7.0 Understand the future of the print media in the context of changing economy, technology and society. 30

40 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: NEWSPAPER AND MAGAZINE Course Code: MAC 223 Contact Hours: 3 hrs/week PRODUCTION Course Specification: THEORY\PRACTICAL WEEK General Objective: 1.0:.Know the types and organizational structure of a typical newspaper and magazine organisation. Specific Learning Outcome Teachers Activities Resources 1-2 Define a newspaper and magazine. Explain the features of a newspaper and a magazine. List the major divisions in a newspaper and magazine organization. Identify the roles and functions of principal officers of a newspaper and magazine house. i. Explain the meaning of a newspaper and magazine. ii. Describe an outline of the newspaper and magazine and state their types. iii. Explain the characteristics of a newspaper and a magazine. iv. Explain the function of principal officers of a newspaper and magazine house. 1.TextBooks 2.Newspaper and 3.Magazines General Objective: 2.0 Understand the design and make-up of a newspaper and a magazine Describe the pages and pagination of the newspaper Explain space budgeting in a newspaper Describe the design and layout practices in newspaper and magazine production e.g. balance, rhythm, unity, contrast, harmony etc. Explain the elements of a page e.g. text, photo, advert and headlines. Explain special devices in magazine make-up e.g. indenting, bastardization, etc. Explain the design of a newspaper page e.g. vertical, horizontal and modern. i. Explain the meaning of design and layout and how they are applied in newspaper and magazine page planning. ii. Explain the elements of a page i.e text, headlines, photo and advert. iii. Explain special devices in page make up. 1) TextBooks 2) Newspaper and Magazine 3) Layout sheets 31

41 General Objective: 3.0 Know various techniques for newspaper and magazine production Explain letter press printing web. off-set printing, i. Explain each of the various modes of colour separation, gravure printing etc. printing i.e letter press web-off set etc. ii. Conduct an academic visit to different printing houses for practical explanations on each of the printing mode and facility i.e. newspaper printing house. General Objective: 4.0 Know the stages involved in the production of a newspaper and magazine Explain editing, type setting, layout sheets, proof reading and paste-up. Explain copy fitting and unit count system. Explain the materials in printing i.e. films, plates, ink, photographs etc i. Describe the processes of editing designing layout sheets, typesetting, proof reading and paste-up. ii. Explain copy fitting and unit count system. iii. Explain how the computer has eased the above processes in the newsroom. iv. Explain the individual steps and materials required for the printing of : a black and white and a colour newspaper and magazine General Objective: 5.0 Understand how to circulate and market a newspaper and magazine List the methods of newspaper and magazine circulation. Explain the distribution and marketing of newspaper and magazines. Distinguish the market for newspaper and magazine. i. Explain the pattern of newspaper and magazine distribution in Nigeria. ii.distinguish the market of newspaper and magazine in Nigeria. iii.explain the problems of newspaper and magazine distribution and marketing i.e. transportation, unsold copies remittances, etc. Newspaper and magazine Printing press 1)Textbooks 2)Newspaper and magazines 3)Plates, films, and dummy sheets and news printing 4) Computer with at least 2 printers 1) Textbooks 2) Newspaper and magazine 32

42 14-15 General Objective: 6.0 Understand the future of the print media in the context of changing economy, technology and society Outline how changes in technology affect the i. Explain the various changes in 1) Textbooks processes of newspaper and magazine production. technology and demonstrate how they Outline how changes in the economy affect the have affected the production of newspaper and magazine business. newspaper and magazine. Analyze how social, economic and political factors ii. Examine the implications of the affect the print media. changes in the economy on the newspaper and magazine business. iii. Explain the extent to which political and social factors in the society impact on the operations of the print media. Assessment Exams - 60% C/A - 40% 33

43 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: PHOTOGRAPHY AND PHOTO JOURNALISM COURSE CODE: MAC 224 DURATION: 3 HOURS/WEEK GOAL: The course is designed to give the students knowledge of good photography, process of photo production and use of the camera. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Know the history of photography. 2.0 Know the types and parts as well as models of cameras. 3.0 Know the different types of films. 4.0 Understand the photographic process. 5.0 Know camera manipulation 6.0 Know darkroom procedure 7.0 Know how to communicate with photographs. 34

44 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: PHOTOGRAPHY AND PHOTO Course Code: MAC 224 Contact Hours: 3 hrs/week JOURNALISM Course Specification: THEORY\PRACTICAL WEEK General Objective: 1.0:.Know the history of photography Specific Learning Outcome Teachers Activities Resources 1 Describe the development of the camera. Explain use of photography. Highlight the development of photography in Nigeria. X-ray the use of photographs in the print media. i. Explain the development of the camera and photography. ii. Explain the use of photography in newspaper/magazine production. Textbooks Cameras Newspaper/Magazine 2-3 General Objective: 2.0 Know the types and parts as well as models of cameras. Identify different types of cameras Identify different camera models. Identify the parts of a camera. Explain the functions of the parts of the camera. Identify the speed of the camera. i. Narrate history of the camera. ii. Describe the parts of a camera iii. Explain types and models of camera iv. Explain the functions of the parts of the camera. v. Describe one speed of the camera. 24 Numbers of 35mm photographic cameras with 300m lens and tele-photo Textbooks General Objective: 3.0 Know the different types of films 35

45 4-6 Identify the different types of films Explain the sensitivity, density and speed (ASA) of different types of films. Explain film exposure. Explain the use of different types of films Demonstrate use of different films. General Objective: 4.0 Understand the photographic process Explain the nature of light Analyze basic principles of light. Explain what happens when objects are moved closer or farther away from the source of light i.e illumination, fall-off. Describe the changes that take place when light meets a surface. Explain what happens when light passes through a camera lens. Describe the photographic process. General Objective: 5.0 Know camera manipulation Explain film loading and unloading. Explain focal setting and shutter speed. Load and unload films in cameras. Determine the appropriate positions before shooting. Using different types of films take pictures that tell stories capture the action and mood. i. Describe different types of films ii. Explain the ASA of films i.e. sensitivity, density and speed of different types of films. iii. Demonstrate film exposure iv. Explain use of different types of films i. Explain basic principles and nature of light. ii. Describe effects on objects when moved closer and farther away from the source of light. iii. Explain in general the role of light in photography. iv. Demonstrate in depth the photographic process. i. Demonstrate how to load and unload film. ii. Explain lighting system in photography. iii.demonstrate the process involved in the development and printing of the photograph. i) Different types of films 2) Negative viewer Textbooks Give Assignments Cameras Black and white processing kit Photo enlarger Negative viewer 36

46 General Objective: 6.0 Know dark room procedure Explain darkroom procedure. Mix the chemical solutions, developer and fixer (hypo) Test solutions for appropriate temperature. Develop films and print photographs. Dry and trim prints to appropriate sizes i. Explain procedures in the darkroom. ii. Describe and show how chemical solutions are mixed. iii.explain appropriate focal setting and shutter speed. iv.show how to develop film print, dry and trim to size. v. Demonstrate and show how to test solution, for required temperature. vi.give assignments General Objective: 7.0 Know how to communicate with photographs Select successful prints and arrange them in order of i. Explain how to sort out good prints. sharpness. ii. Explain why a print is preferable to Select the print most suitable for a particular story. the other in story. Crop, scale and caption iii. Describe how to crop a film, scale and write caption. Darkroom Chemical solutions Camera Films Photo papers Photo enlarger Paper shearing machine Developer, fixer, time, scissors, washing basins, thermometers, developing tanks. Photo albums Scissors Trimming machine Newspapers and Magazine Assessment Exams - 60% C/A - 40% 37

47 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: BROADCAST PRODUCTION II CODE: MAC 225 DURATION: 3 HOURS /WEEK GOAL: This course is designed as a follow-up to broadcast production I and is aimed at giving the students the necessary skills for producing basic radio and television programmes. GENERAL OBJECTIVE: On completion of this course, the student should be able to: Know how to plan a basic radio and television programme. Know how to prepare scripts for radio and television programmes. Know how to present programmes for radio and television. Know how to produce and direct programmes for radio and television. Know how to handle outside broadcast. Know how to put finishing touches on produced programmes for television. Understand audience research techniques. 38

48 WEEK General objective:1.0. Know how to plan a basic radio and television programme 1-2 Conceptualise a programme bearing in mind a specific message. Determine the audience. Establish the production elements and limitations. Hunt for appropriate talents. Establish appropriate venue or location for outside production. Determine the right props. Make an appropriate budget for production. i.explain how to conceptualise a programme for specific massages. ii.explain how to determine the target audience for a programme. iii.explain production elements and their limitations. iv.explain how to hunt for talents. v.explain how to establish appropriate location. vi.describe props and explain how to determine the right props. Vii Explain the factors to put into consideration in preparing production budget and give assignment on budget preparation. Books. Journals. 39

49 2.0 Know how to prepare scripts for radio and television programmes. 3 Prepare a programme script with a focus. Script a programme logically, clearly and simply. Script a programme using the appropriate format. Script a programme leaving room for adaptations. Draw a production script. Mark out a shooting script. i.explain how to prepare a programme script, ask students to write clear, simple and logical scripts, using appropriate examples, describe script formats for radio and television. ii.explain how to write a script that can be adapted for the broadcast media iii.describe how to prepare a production script iv.explain how to mark out a shooting script. Books Sample Scripts 40

50 3.0 Know how to present programme for radio and television 4 & 5 Deliver a programme with confidence and poise Present a programme in such a way as to reach audience effectively with the message. Portray the policy of the station and the audience needs. Present regular programme such as news, talk shows, musical variety, interviews etc. Present special programmes such as continuity, sports, ceremonial commentaries, documentations etc. i.explain how to deliver a programme with confidence and poise. ii.describe how to present a programme that can effectively reach the audience. iii.explain how proper presentation can portray the policy of the station and audience need. iv.describe how to present news talk shows, interviews, etc. v.describe how to present special programmes. Vi.Demonstrate presentation of these programmes in the studios. Books Microphones 41

51 4.0 Know how to produce and direct programmes for radio and television Mobilize all resources for the production of regular radio and television programmes such as news, talk show, drama, musicals, documentaries, etc. Utilize resources specified in 4.1 above for optimum production. Convert message into picture using the production script. Control the total production process through effective directing. Assign responsibilities appropriately and with clear cut directives. Produce a model programme of his choice. Direct a model programme of his choice Rehearse programmes before production i.explain how resources can be mobilized for radio and Tv programme production. ii.describe how these resources can be utilized to produce broadcast programmes. iii.demonstrate how messages can be converted into pictures. iv.demonstrate how a programme can be effectively directed. v.explain how responsibilities can be assigned. vi. Ask the student to produce a model programme of his choice vii.demonstrate how the student can direct a model programme of his own. viii.explain how programme are rehearsed before production. Books Vision Mixer Audio Mixer 5.0 Know how to handle outside broadcast 10 & Analyse the problems of outside broadcast coverage 5.2 Research an event receiving outside broadcast coverage. Coordinate an outside broadcast Determine the logistics for an outside broadcast Control an outside broadcast Comment and report on outside events Use the facilities of the outside broadcast van for production i.analyse the problems of outside broadcast coverage. ii.explain how to conduct research on an event for outside broadcast coverage iii.describe how to coordinate an outside broadcast. iii.explain how to determine the logistics for outside broadcast vi.describe how to control outside Books Visit outside broadcast van 42

52 v.explain how to comment and report on outside broadcast vi.explain how to use the facilities of outside broadcast van for production. 6.0 Know how to put finishing touches on production programme for transmission 12 & 13 Edit programmes for radio and television Insert special effects on programme for radio and television Present a properly finished production for radio and television Mix sound on tape in editing Dub programmes i.demonstrate in the studio how to edit programmes ii.demonstrate how to insert special effects in programmes iii.demonstrate how to present a programme. iv.demonstrate how to mix sounds on tape in editing v.demonstrate how to dub programmes Editing suite Audio Mixer VCR 43

53 7.0 Understand audience research techniques 14 & 15 Describe various broadcast research methods Explain audience characteristics. Explain the link between characteristics and programme schedule. Design a basic audience research proposal for a local programme. Continuous Assesment: 40% Examination: 60% i. Explain different broadcast research methods ii. Explain audience characteristics iii. Describe how audience characteristics affect or determine programme schedule. iv Explain how a basic audience research proposal can be designed. v. Ask students to design an audience research proposal for a local programme. Books 44

54 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: MASS COMMUNICATION LAW AND ETHICS COURSE CODE: MAC 226 DURATION: 2 HOURS/WEEK GOAL: The course is designed to acquaint the students with the legal and ethical sanctions and constraints on mass communication. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Understand the meaning of law and the law of defamation 2.0 Know the major criticisms against the law of libel and its defenses 3.0 Understand the law of sedition 4.0 Understand contempt of court 5.0 Know restrictions on reportage of court proceedings. 6.0 Understand the law of copyright 7.0 Know the official secrets Act. 8.0 Know the restrictions on invasion of privacy. 9.0 Understand the conventions guiding pressmen s disclosure of news sources Understand the restriction on the publication of confidential information Know the background to and development of ethical theories and the growth of morality, including the idea of the good 12.0 Analyze the various ethical factors and problems in mass communication Understand the major ethical issues in Nigerian society generally. 45

55 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: MASS COMMUNICATION LAW AND Course Code: MAC 226 Contact Hours: 2 hrs/week ETHICS Course Specification: THEORY WEEK General Objective: 1.0:.Understand the meaning of law and the law of defamation Specific Learning Outcome Teachers Activities Resources Define law Define defamation, libel and slander. i. Define law ii. Explain reasons for knowledge of law in Textbooks Newspaper 1 Distinguish between libel and slander Identify important elements of libel Identify types of libel. mass communication. iii. Define and distinguish between defamation, libel and slander iv. Explain types of libel. v. Use newspaper to show libel cases. 2 General Objective: 2.0 Know major criticisms against the law of libel and its defenses List the various criticisms against the law of libel. List the various defenses in libel: a. Fair comment b..rolls of plea. c..public interest. d..privilege 2.3.Explain the defenses i) Explain opposition and criticisms against the law of libel. ii. Explain types of defenses in libel e.g. fair comment, public interest, privilege etc. iii. Using newspapers or magazines show evidence of past libel cases. Textbooks Newspaper 46

56 3 4 5 General Objective: 3.0 Understand the law of sedition Define sedition. Examine the law of sedition in Nigeria. Explain criminal libel. General Objective: 4.0 Understand contempt of court Define contempt of court. Identify kinds of contempt. Explain sanctions that may be imposed by the court. i. Explain sedition ii.explain how the law of sedition operates in Nigeria. iii. Explain the criminal aspect of libel. i. Explain contempt of court. ii. Explain different kinds of contempt iii. Enumerate the dos and don t in court. Iv, Describe penalties and sanctions imposed by the court. General Objective: 5.0 Know restrictions on reportage of court proceedings. Identify the restrictions on reporting of divorce and ancillary proceedings. Enumerate the restrictions on the reporting of proceedings involving children. Outline the restrictions on the reporting of indecent details, proceeding in chambers etc. Explain the restrictions on the taking of photographs in court. i. Explain the various restrictions on news gathering and reporting in Nigeria. ii. Describe restrictions on court proceedings e.g divorce, children, indecent details etc. iii. Explain other restrictions in court proceedings such as taking of photographs etc. 1) Textbooks 1) Textbooks 1) Textbooks 47

57 6 7 8 General Objective: 6.0 Understand the law of copyright Define copyright i. Explain copyright List the legal restrictions of musical, dramatic and ii. Explain copyright restrictions of artistic works. musical, dramatic and artistic works. Explain copyright in news, title, nom de plume etc. iii.explain other copyright in title, works Explain copyright in works of employees. of employees. Describe remedies for infringement of copy right. iv. Describe compensation for Explain period, ownership and transfer of copyright. infringement of copyright. v. Explain use, ownership, transfer of copyright. General Objective: 7.0 Know the official secrets act Define official documents. Identify types of official documents a reporter can or cannot demand to see. i. Describe officials documents. ii. Describe documents a reporter can have access to. iii.describe documents a reporter cannot have access to: iv. Explain why a reporter should not demand to see certain documents 1) Textbooks 1) Textbooks General Objective: 8.0 Understand the restrictions on invasion of privacy and the law of protected space Define snooping 1 Textbooks Describe some offences that can arise from snooping. Explain situations in which invasion of privacy may be justified. i. Explain snooping and the likely offences that may arise from it. ii. Explain invasion of privacy and the situations for its occurrence. iii.describe how some situations may justify invasion of privacy. iv.describe areas that are prohibited to the reporter and explain reasons for the prohibition. 48

58 9 General Objective: 9.0 Understand the conventions guiding pressmen s disclosure of news source. Identify circumstances under which a journalist i. Explain different circumstances a may be required to reveal a source of information. journalist may be required to reveal Explain penalties for a journalist who withholds a the source(s) of his information. source of information he has been asked to reveal. ii. Explain penalties for a journalists refusal to reveal the source of information when asked to do so. i) Textbooks General Objective: 10.0 Understand the restrictions on the publication of confidential information Explain confidential information. i. Explain why some information is 1) Textbooks. Describe circumstances in which the court can or regarded as confidential cannot restrain the publication of confidential ii. Describe circumstances in which the information. court can restrain publication of confidential information. iii.describe circumstances in which the court cannot restrain the publication of confidential information. General Objective:11.0 Know the background to and development of ethical theories and the growth of morality, including the idea of the Good 11.1 Define ethics and morality Identify ethical theories Describe ethical theories Compare and contrast ethical theories in terms of their characteristics and how they have influenced moral thoughts and beliefs over time Examine the critical factors which are responsible for the moral development of the individual. i. Explain ethics and morality. ii. Describe ethical theories iii.distinguish between ethical theories, moral thoughts and beliefs. iv. Enumerate the factors responsible for the moral development of the individual. 1) Textbooks 49

59 12-13 General Objective:12.0 Analyze the various ethical factors and problems in mass communication Analyze the moral qualities which a professional mass i. Explain moral qualities expected from communicator must have as a civilized member a mass communicator and when to of an organized human society. put them into use. Explain the moral qualities which a professional mass Ii. Explain ethical issues necessary for communicator must exhibit in his relationships effective news gathering by the mass with information sources. communicator. Explain the various ethical issues, which the iii. Explain the ethical issues which professional mass communicator must take into should form the basics of the mass account in the process of information collection. communicaton relationship with all Explain the ethical issues, which should govern the members of the society. construction and publication of news and other kinds of messages by the professional communicator. Analyse the ethical issues which come into play in the professional mass communicators relationship with his professional colleagues. Analyze the ethical issue which come into play in the professional mass communicator s relationship with his employers and employees. Analyze the ethical factors governing the relationship between the professional mass communicator and mass communication audiences. Explain the ethical factors governing the relationship between mass media institutions and other organizations, including government agencies and officials. Analyze the ethical issues involved in the relationship between mass media organizations 1) Textbooks 50

60 14-15 and members of the public. Explain the ethical factors which a mass media organization must take into account in order to maintain its viability as a responsible institution in the society. General Objective: 13.0 Understand the major ethical issues in Nigerian society generally Enumerate the various ethical issues which Nigerians have to live with. Analyze the relative importance of the ethical issues influencing human behaviour and relationships in the society. Analyze the extent to which the ethical issues have contributed to the molding of the kind of society, which Nigeria has today. Explain how the general ethical issues in the country are related to ethical issues in specific fields of human endeavour, including mass communication. Explain how ethical problems in Nigeria can be resolved. State how high ethical standards can be maintained in Nigeria. i. Explain ethical issues peculiar to Nigerians. ii) Describe the level to which ethical issues have assisted in the moral development of the Nigerian society. iii. Describe how ethical standards can be further enhanced in Nigeria. iv. Describe the various ways in which thorough professional training, good salary and good conditions of service can be used to maintain and sustain high ethical standards. v. Enumerate some high standards of ethical performance in mass communication. 1) Textbooks Assessment Exams - 70% C/A - 30% 51

61 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: INVESTIGATIVE AND INTERPRETATIVE REPORTING COURSE CODE: MAC 227 DURATION: 3 HOURS/WEEK GOAL: This course is designed to impart in the student the principles of gathering materials and writing in depths about government, politics, social problems and other current issues. It also examines the implications of these issues on the relevant segments of the society. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Understand the principles of investigative reporting. 2.0 Know how to conduct media investigations 3.0 Know how to present investigative reports. 4.0 Understand the principles of interpretative reporting. 5.0 Understand how to interpret news situations and events. 6.0 Know how to present interpretative reports. 52

62 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: INVESTIGATIVE AND INTERPRETATIVE REPORTING Course Code: MAC 227 Contact Hours: 2 hrs/week Course Specification: THEORY/PRACTICALS WEEK General Objective: 1.0: Understand principles investigative reporting Specific Learning Outcome Teachers Activities Resources Define investigative reporting. State the purposes of investigative reporting. Examine issues which most often lend themselves to investigative reporting e.g. government policies, tax evasions, disasters, epidemics etc. Describe the process of investigative reporting e.g. research, interview, independent probe etc. Explain the ethical implications of investigative reporting. Explain the legal implications of investigative reporting. General Objective: 2.0 Know how to conduct media investigations Explain strategies and tactics for media investigations. Explain the various sources of investigative reports. Describe ways of cultivating sources of exclusive reports. Carry out investigations and report. i. Explain what interpretation means. ii. Explain the importance of investigative reports in mass communication. iii. Explain situations which provide grounds for investigative reporting e.g government activities, tax evasion, disasters, epidemics social upheavals etc. iv. Explain the steps involved in investigating reports (research, interviews, independent probe etc) v. Explain the ethical consideration in investigative reporting. vi. Explain the legal implication of limitation to investigative reporting. i. Explain how investigative reporting is conducted. ii. Identify and define various sources of investigative reports. iii. Describe how to gain and maintain the assistance and confidence of reliable sources of information. Books Mass Media Personal sources Books Mass Media Personal sources 53

63 General Objective: 3.0 Know how to present investigative reports Explain the structure of investigative report. i. Explain the different parts of an Explain the language requirement of investigative investigative report. reports. ii. Explain how investigative reports are Explain how to present an interpretative report on written, emphasizing language (style, tropical issue. usages etc) Produce interpretative reports on issues iii. Assign and supervise the execution of an investigative reportage project General Objective: 4.0 Understand the principles of interpretative reporting Define interpretative reporting. State the purpose of interpretative reporting. Examine the kinds of issues, which most often lend themselves to interpretative reporting. Describe the process of interpretative reporting. Outline the various approaches to interpretative reporting. Explain the ethical implications of interpretative reporting. Explain the legal implications of interpretative reporting. i. Explain the term interpretative reporting. ii. Explain the significance of interpretative reporting iii. Explain various issues that present opportunities for interpretation (eg political situation, national policies, gender issues, major sports events, international development etc. iv. Explain the various stages of interpretative report (e.g. identification references, analysis presentation etc). v. Explain the various ways of handling interpretative reports. vi. Explain ethical conditions governing interpretative reporting. vii. Enumerate the legal conditions that govern interpretative reporting General Objective: 5.0 Understand how to interpret news and situations and events Explain the types of situations that demand interpretative reports. Explain the various methods of interpreting news situation and events. i. Explain situations and events that demand interpretation. ii. Enumerate various methods of interpreting news events and situations. Books Mass Media Personal sources Field Work Books Mass Media Personal sources Books Mass Media Personal sources 54

64 14 General Objective:6.0 Know how to present interpretative reports Explain the structure of an interpretative report. i. Explain the various parts of an Explain the language of interpretative reports. ideal investigative report. Present an interpretative report on a tropical issue. ii. Assign and supervise production of interpretative reports. Books Mass Media Personal sources 4) Field Work Assessment: Exams - 60% C/A - 40% 55

65 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: FUNDAMENTALS OF MARKETING COURSE CODE: MKT 111 DURATION: 2 HOURS/WEEK GOAL: This course is intended to provide the student with a sound knowledge of the basics of marketing and its importance in the field of mass communication. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Understand the basic principles and concepts of marketing and their relationship with Mass Communication. 2.0 Understand the marketing environment. 3.0 Understand the role of marketing in society. 4.0 Know the organizational structures that promote marketing activities. 5.0 Understand consumer motives and habits. 6.0 Understand the techniques involved in the conduct of marketing research. 56

66 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: FUNDAMENTALS OF MARKETING Course Code: MAC 228 Contact Hours: 2 hrs/week Course Specification: THEORY WEEK General Objective: 1.0: Understand the basic principles and concepts of marketing and their relationship with mass communication 1-3 Specific Learning Outcome Teachers Activities Resources Define marketing. Explain the basic concepts in marketing e.g. consumerism, marketing concepts etc. Explain the evolution of marketing. Explain the roles of marketing and its relevance to mass communication. Explain the marketing mix. Explain the marketing information system. Explain the meaning and types of markets. Explain the essence of competition in marketing. i. Define the term marketing ii. Explain the basic concepts e.g consumerism, marketing concepts, social marketing concept, selling concept etc. iii. Trace the historical development of marketing with emphasis in Nigeria. iv. Describe the relationship between marketing and mass communication. v. Explain the 8 elements of the marketing mix. vi.define the marketing information system giving examples. vii.describe the various types of markets. viii.explain competition using SWOT analysis for illustration. Books Journals Periodicals Internet General Objective: 2.0 Understand the marketing environment Define marketing environment i. Outline the micro and macro environment Explain the controllable variables (i.e economic, of marketing. political, legal, social/cultural, technological and ii. Explain the influence of product, people, physical that influence marketing. process and physical presence. Explain the controllable variables (ie product price, iii. Explain the economics, social, political place, promotion, promise, people, process and cultural, technological & physical factors physical presence that influence marketing. affecting marketing. Relate controllable to uncontrollable factors and how iv. Compare the marketing mix with the macro both affect marketing programmes and policies. factors and how they affect marketing programmes and policies. Books Journals Periodicals The Internet 57

67 General Objective: 3.0 Understand the role of marketing in society Relate marketing to social growth. i. Explain how social development affects Explain the social responsibilities of marketers. marketing. Explain the role of marketing in the Nigerian context. ii. Explain the obligations of marketers to the Explain marketing ethics. society. Explain consumerism in the Nigerian context. iii. Analyse the roles that marketing plays in Explain criticisms of marketing. Nigeria. iv. Explain the ethical parameters of marketing. v. Explain the concept of consumerism and relate it to the mutual well-being of the consumer and the marketer. vi.identify various criticisms against marketing and how to address them. General Objective: 4.0 Know the organizational structures that promote marketing activities Explain the place of marketing in an organization. Identify the various types of marketing organizational structures. Explain the role and importance of the structures in achieving marketing objectives. i. Explain the importance of marketing in an organization. ii.identify the various types of organizational structure for the marketing function. iii.explain how organization and structure of marketing enables marketers to achieve objectives. Books Journals Periodicals The Internet 1) Books 2) Journals 3) Periodicals The Internet 58

68 General Objective: 5.0 Understand consumer motives and habits Define consumer buying motives. i. Enumerate the various motives that make the Define consumer buying habits. consumer to buy. Explain the impact of buying motives and habits on ii. Enumerate the various buying habits and marketing programmes. explain how they are formed. Give an over view of the consumers psychographics iii. Explain how these motives and habits affect variables. marketing programmes. Explain demographic variables of consumers. iv. Explain the various Psychographics Classify consumer goods and industrial goods. factors influencing marketing. Explain market segmentation. v. Explain the various demographic factors influencing marketing. vi.distinguish between consumer goods and industrial goods, giving examples. vii. Enumerate segments and explain how they are formed. General Objective: 6.0 Understand the techniques involved in the conduct of marketing research. Explain the concept of marketing research. Identify types and sources of marketing data. Explain marketing research procedure. Describe data collection and analysis. Collect and analyse marking data. Write and present marketing research reports. Assessment: Exams 70% C/A 30% i. Explain what marketing research entails, enumerate its importance. ii. Enumerate the services of obtaining data for marketing. iii. Enumerate and explain the procedures involved in conducting research in marketing. iv. Explain how to collect and analyze data for marketing. v. Describe how to prepare research reports justify them and ensure their implementation. 1) Books 2) Journals 3) Periodicals The Internet 1) Books 2) Journals 3) Periodicals 4) The Internet 59

69 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: GRAPHICS ARTS AND DESIGN COURSE CODE: MAC 124 DURATION: 3 HOURS/WEEK GOAL:. This course is designed to enable the student understand graphic principles, acquire skills in the use of graphic equipment and produce graphic materials. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Know the different types of elements of graphic. 2.0 Know the uses of these elements in the mass media. 3.0 Know the position of a graphic designer in the production of communication materials such as newspaper, magazines, books etc. 4.0 Know what a slug of type is and how it differs from the typeface. 5.0 Understand the system of measurement of types and typefaces. 6.0 Know the various faces of the Roman Type and analyse them into groups for writing, jobbing and decoration purpose. 7.0 Know how to distinguish legible and readable types from others that may be called jobbing faces. 8.0 Know how to analyse paper qualities. 9.0 Know different types of the layout and designs Know the principles and techniques of graphics production Appreciate design in television Know how to prepare simple set designs Know how to design captions for television programmes Know the uses of graphics in adverts. 60

70 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: GRAPHICS ARTS AND DESIGN Course Code: MAC 124 Contact Hours: 2 hrs/week Course Specification: THEORY/PRACTICAL WEEK General Objective: 1.0: Know the different types of elements in graphics and their uses Specific Learning Outcome Teachers Activities Resources Define graphics. i. Explain graphics. Books Name the elements of graphics in a newspaper, ii. List and define the elements of graphics in a 1 magazine, book, tv, advert, PR copy e.g. type faces, illustration, captions logo. Identify the uses and functions of graphics in the various mass media newspaper, magazine, book, tv, advert/ PR copy e.g. type faces, illustration, captions logo. iii.explain the uses and functions of graphics in the various mass media General Objective: 2.0 Know the position of a graphic designer in the production of comm. material such as newspapers, etc. Name the professionals involved in producing a printed material to be used as a communication i. Explain the three professionals involved in producing printed material. Books 2. material. State the functions of each of the professionals named in (2.1) above. Define the functions of a graphic designer ii. Explain the functions of each professional. iii. Explain the functions of a graphic designer. 61

71 3 4-5 General Objective: 3.0 Know what a slug of type is and how it differs from the type face Define a slug of type. i. Explain a slug of type. Name the 3 metals that are used in casting slug of types. ii. Describe the three metals used in casting Describe slug of type. slug of types. Differentiate between slug of type and type face. iii. Describe a slug of type. iv. Explain the difference between slug of type and type face. General Objective: 4.0 Understand the system of measurement of types and type sizes State the system of measurement of type. State the relationship between this system and the English system of measurement. State the standard units in measuring types of materials. Describe the spacing materials and their sizes. State the relationship between the size of a type face and its description in terms of points. Explain why two lines of type of same size and word may differ in length. Explain the differences between one size and another when one family of type is compared with another. i. Explain the system of measurement of type. Ii Explain the relationship between this system and the English system of measurement. iii.describe the standard units in measuring types of materials. iv. Describe the spacing materials and their sizes. vi. Explain the relationship between the size of a type face and its description in terms of points vii Explain why two lines of type of same size and word may differ in length. viii. Give the reasons why there are differences between one size and another when one family of type is compared with another Books Type faces Illustrations Illustrations Charts Books Types 62

72 General Objective: 5.0 Know the various faces of the Roman type and analyse them into groups for writing, jobbing and decoration purposes. 5.1 Break down the Roman type into its classes. i. Explain different classes of Roman type. 1) Types. 5.2 Differentiate between serif and sans serif, old and ii. Explain the differences between serif and modern faces. san serif, old and modern faces. Describe the characteristics of each of the faces. iii. Describe the characteristics of each of the Explain how the type faces classified as modern came faces. into existence. iv. Explain the origins of modern type faces Group different type faces for various purposes. v. Describe how different type faces may be grouped for various purposes General Objective: 6.0 Know how to distinguish legible and readable types from others that may be called jobbing faces Identify a good type. i. Describe a good type. 1) Types State the criteria for distinguishing book faces from ii. Explain the criteria for distinguishing book others. faces from others. Outline the factors that contribute to legibility and iii. Highlight the factors that contribute to readability. legibility and readability. General Objective: 7.0 Know how to analyse paper quality Breakdown paper into the various categories. Select the right paper qualities for specific jobs. General Objective:8.0 Know different types of layout and design Identify various types of make-ups, layouts and designs. Describe various tools for graphic design e.g. dummy, layout sheet, proportion scale etc. i. Explain the various categories of paper. ii. Give guidelines on how to select the right paper qualities for specific jobs. i. Demonstrate various types of make-ups, layouts and designs. ii. Show various tools for graphic designs. 1) Papers Dummy, Layout Sheets, proportion scale. 63

73 General Objective: 9.0 Know the principles and techniques of graphic production Prepare various sizes and formats for posters, leaflets, i. Demonstrate how to prepare various sizes handbills etc. and formats of posters, leaflets, handbills Describe the techniques of production of posters, etc. leaflets, handbills etc. ii. Describe the techniques of production of such Identify different types of posters, leaflets, handbills etc. posters, leaflets, handbills etc Describe colour separation procedure. iii. Show and explain different types of posters, Distinguish between spot colour manual and full colour leaflets, handbills etc photographic treatment iv. Demonstrate colour separation procedure. v. Show the difference between spot colour manual and full colour photographic treatment. General Objective: 10.0 Appreciate design in television. Explain the differences between design for television production, news and commercial Explain the inter-relationships between television production, news and commercials General Objective:11.0 Know how to prepare simple set design Correctly plan and model a simple set design for TV programme. Construct a basic set design for a simple television programme. i. Demonstrate differences between design for television production, news and commercial. ii. Explain the inter-relationships between television production news and commercials i. Explain how to plan and model simple set design for TV programme. ii. Demonstrate how to construct a basic set design for a simple television programme. 1) Posters 2) Books. Book 1) Posters 64

74 14 15 General Objective: 12.0 Know how to design captions for television Identify the 2 dimensional elements in graphics. i. Explain the 2 dimensional elements in Design caption formats and credits graphics Design basic commercial advertisements. ii. Demonstrate caption and credit design Design basic maps and charts for television formats. Layout still photographs for television news or iii. Demonstrate how to design basic commercial programmes. advertisements. iv.demonstrate how to design basic maps and charts for television. v. Demonstrate how to lay out still photographs for television programme. General Objective: 13.0 Know the use of graphics in advertising/public relations copy Identify the use of graphics in Ad/PR copy. Identify the differences between graphic design in advertising/pr and in newspaper and television. i. Demonstrate the use of graphic in Ad/PR copy. ii. Explain the difference between graphic design in advertising/public relations and in newspaper and television. 1) Posters 1) Books Assessement Continuous Assessment = 40% Examination = 60% 65

75 PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE TITLE: INTRODUCTION TO RESEARCH METHODS COURSE CODE: MAC 212 DURATION: 2 HOURS/WEEK GOAL:. This course is designed to introduce the student to the methods/processes of scientific mass communication research so as to enable him/her carry out simple independent research project in mass communication. GENERAL OBJECTIVES: On completion of this course, the student should: 1.0 Know the different ways of acquiring knowledge. 2.0 Know what research is and its process. 3.0 Understand the differences between social science research and research in the natural sciences. 4.0 Know the terminologies of social research. 5.0 Know the methods of social research. 6.0 Know the sources and types of data. 7.0 Know the methods of data collection. 8.0 Know data processing. 9.0 Know simple statistical measurements Know how to write and present research report Understand ethical issues in research. 66

76 ND Curriculum and Module Specifications in Mass Communication PROGRAMME: NATIONAL DIPLOMA IN MASS COMMUNICATION COURSE: Introduction to Research methods Course Code: MAC 124 Contact Hours: 2 hrs/week Course Specification: THEORY WEEK General Objective: 1.0: Know the different ways of acquiring knowledge. 1 Specific Learning Outcome Teachers Activities Resources Explain the four ways of knowing. Books Describe the role of research in the method of science. Examine the superiority of science over the others. i. Explain ways of knowing. ii. Explain the importance of research in the method of research in the method of science. iii.explain the characteristics of the scientific method. 2. General Objective: 2.0 Know what social research is and its process.. Define social research. i. Define social research. Describe the process of social research e.g. the ii. Describe the process from the thinking/idea research circle. stage to report presentation. Identify what are involved in the various stages of iii.draw the research circle to demonstrate the social research. inter-dependence of the stages in involved in Describe the links between the various stages. social research. Describe the various types of research e.g descriptive, iv. Explain things involved/activities to be exploratory experimental, comparative etc. carried out at each stage. Books Journal articles to show e.g. interesting or view, data presentation. 67

77 General Objective: 3.0 Understand the differences between social science research and natural science research Describe the differences between social research and research in natural science. Identify the limitations of social science research. Distinguish between quantitative and qualitative research. i. Highlight the social sciences and natural science. ii.explain differences between the two. iii.using examples from both, explain difference in research procedure e.g. laboratory use; social environment, control vs. uncontrolled research. iv Explain limitations in both procedures e.g generalisability. v. Explain the differences between qualitative and quantitative research. 1) Books General Objective: 4.0 Know the terms of social research Describe the terminologies of social research. i. Explain the terms used in social research e.g. Explain how to use these terms. samples and sampling, variables, population, measurement General Objective: 5.0 Know the methods of social research Define sampling. Explain the two types of sampling i.e. probability and non-probability. Explain the advantages and disadvantages of the two. Explain the situation when any of them is used in social research. Explain the procedure of sampling. Explain the uses of sampling. i. Define sampling. ii. Using examples demonstrate how to draw (procedure) samples e.g. lottery methods, use of sampling frame. iii. Explain probability and non-probability sampling. iv. Explain the different types of each. v. Explain the situation for using them and their advantages and limitations. 1) Books Books Rotating drum Hat Class register Dice 68

78 General Objective: 6.0 Know the sources and types of data Identify the sources of data for research. i. Define data. Explain the role of the library in learning and research. ii. Explain the sources of data. Describe the types of materials available in the library iii. Explain the importance of the library. for research e.g. book, journals, tapes, newspaper iv. Explain the types of materials available in and magazine, encyclopedia and other reference the library. materials and how to access them. v. Describe the use of oral materials for Describe the use of oral materials for research. research. Describe the importance and use of the internet as a vi. Explain the importance of the internet for source of data for research. sourcing materials. Describe the 2 types iof data (secondary and primary) vii. Explain the two types of data and primary and how to obtain them. and secondary data. Explain the importance and limitations of each of them. viii. Explain their uses. General Objective7.0 Know the methods of data collection Distinguish different types of data as in 5.6 above. Explain the different methods of collecting data, e.g questionnaire, interview, observation. Describe how to design a questionnaire and coding schedule. Explain the differences between a research interview and other types of interview e.g. journalistic interview. Explain how to administer data collection instruments, e.g questionnaire. Distinguish between participants and non-participant observation. Explain the issues involved in both e.g. how to record data, gain access. Design a simple questionnaire. Administer the questionnaire in 7.8. i. Explain different types of data identifies in 6.6 ii. With examples, explain different data collection instruments: questionnaire, coding schedule, interview, guide. iii. Explain question and coding schedule design. iv. Explain how to conduct a research interview. v. Explain how to administer a questionnaire. vi. Explain the difference between participant and non-participant observation. vii. Explain how to take notes during an observation study. viii. Give assignment Book Take the students to the library Book Samples of Questionnaire, Coding schedule. 69

79 General Objective: 8.0 Know data processing Define averages. Explain percentages. Explain measures of central tendency e.g meam, mode, median, range and other simple statistical measures. Use simple statistical measures in data interpretation. Analyse various types of elementary data. General Objective: 9.0 Know simple statistical measurements Explain organization of data. Explain grouping of data. Explain tabulation of data. Analyse data collected in 7.8. Present the result of the analysis in 9.4 General Objective: 10.0 Know how to write and present research report Explain the general format of a research report. Preface and forward Approval page Title page Dedication Acknowledgement Table of Content List of illustrations e.g. Picture, abbreviation, tables, figure. Introduction Aims and objectives Limitations and delineation Main texts (chapters 1-5) Recommendations and conclusions The appendix Glossary Bibliography/reference i. Explain how to organize research data. ii. Explain the use of tables, percentages, graphs, bar charts etc. i. Define measurement ii. Explain average, percentages. iii. Explain measures of central tendency e.g mean, mode, range. iv. Explain how to use the statistical measures to interprete and present data. i. Explain the organization of a research report. ii. Explain the importance of each component of the report. iii. Explain chapterization and chapter titles. iv. Explain the differences between summary, recommendation and conclusion. Books Journal Articles 1) Books Books Research Reports 70

80 Explain how to use quotations in the text. Explain the use of foot notes and bibliography Explain how to write footnotes and bibliography. Outline the use of abbreviation in citation General Objective: 11.0 Understand ethical issues in research Define Ethics Explain Plagiarism Describe how a researcher can knowingly or unknowingly plagiaries. i. Define ethics. ii. Explain the role of ethics. iii. Explain ethical issues in research e.g. plagiarism, copy write. 1) Books Assessment Exam 70% C/A 30% 71

81 LABORATORIES/STUDIO REQUIRED FOR NATIONAL DIPLOMA (ND) IN MASS COMMUNICATION PROGRAMME LABORATORY STUDIO ND 1. News Writing and Editing 1. Radio/Sound Recording 2. Television 2. Public Relations/Advertising/Research Resources centre 3. Photographic EQUIPMENT FOR THE STUDIOS RADIO/SOUND RECORDING STUDIO S/NO DESCRIPTION QUANTITY REQUIRED 1. Omni-Directional Microphones 5 2. UNI 5 3. BI 5 4. Multi-Function al Compact Disc Cassette Tape recorder/playback 2 6. Professional Audio-Mixer 1 7. Audio Head Phones 4 8. Loud Speakers 2 9. Radio Receiver Satellite Radio Receiver Mini Recorders Computer Set with Appropriate Software MIC Stand 2 Note: The Radio Studio must be professionally illuminated, acoustically treated, air conditioned and large enough to accommodate not less than fifteen students at a time. 72

82 TELEVISION STUDIO 1. OMNI Directional Microphone 5 2. UNI 5 3. BI 5 4. LAPEL 5 5. Table Microphone Stand 2 6. Floor 2 7. Audio Compact Disc 2 8. Cassettee Tape Recorder 2 9. Video Cassette Recorder DVD Professional Audio Console VHS Video Camera Camera Stand Television Head Phones TV Receiver (Colour) TV Monitors Loudspeakers Editing Suite Studio Light Moveable light kit (a) Directional Light 2 (b) Soft Light Character Generator Caption Stand Cyclorama Satellite TV 2 NOTE: A Television studio should be large enough to allow for free camera movement and accommodate not less than 15 students at a time. It must be professionally illuminated, acoustically treated, air-conditioned and should have a cyclorama. 73

83 PHOTOGRAPHIC STUDIO/DARKROOM 1. 35mm photographic camera with 200m and wide angle lens Tripods 2 3. Black and white processing materials 1 4. colour processing (Optional) 2 5. Photo enlarger 1 6. Photo dryer 1 7. Paper shearing/trimming machine Pairs of scissors 5 9. Thermometers Washing basins Developing tanks or suitable alternative Timers Negative viewers Digital camera Aluminum ladder (Optional) Electric generating plant (Optional) Pick-Up van for field use ( ) 1 74

84 NEWSWRITING AND EDITING LABORATORY 1. Writing desk set with chairs Radio 2 3. Video cassette recorder/player 2 4. Cassttee tape recorder/player 1 5. TV set (colour) 1 6. Computer with Printer 1 7. Mini-recorders 4 8. Compact disc 1 PUBLIC RELATIONS/ADVERTISING/RESEARCH RESOURCE CENTRE 1. Computer and printer 1 2. Multi-media projector 1 3. Projector screen with stand 1 4. Video recorder/player 1 5. TV set (colour) 1 6. Compact disc 1 7. Table viewer/light box 1 8. Photocopying machine 1 9. Radio receiver Cassette player/recorder 2 NOTE Each of the studios should be manned by a technologists with at least Higher National Diploma in mass communication. 75

85 LIST OF REVIEW WORKSHOP PARTICIPANTS. Mr. Lai Oso Moshood Abiola Polytechnic, Abeokuta Mr. Kayode Da-Silva NTA, Abeokuta Mallam Uman A. Pate Dept. of Mass Communication, University of Maiduguri,Maiduguri. Dr. Josef Bel-Molokwu APCON, Lagos Pastor Olusegun Ayankoso FRCN, Paramount F.M., Abeokuta Mr. Gentle Omoruyi Dept. of Mass Comm., Auchi Polytechnic, Auchi Mr. G. O. Ibe Dept. of Mass Comm., Federal Polytechnic, Oko Dr. M. S. Abubakar NBTE, Kaduna Mr. J.S.Aboi NBTE, Kaduna Mr. I. B. Anwanane NBTE, Kaduna Miss A. O. Ndem NBTE, Kaduna 76