IN-STATION ADVERTISING PACKAGE VEHICLE TESTING NEW ZEALAND LIMITED

Transcription

1 IN-STATION ADVERTISING PACKAGE VEHICLE TESTING NEW ZEALAND LIMITED VTNZ In-Station Advertising July 2015

2 00 CONTENTS 01 Introduction Demographics The Advertising Opportunity A4 Poster & Business Card Holder Billboard Signage Production & Design Guidelines A4 & Business Card Format Billboard Mounting & Sizes Supplying Material Contact Details 08 Appendix A - Station Location & Pricing 09 Appendix B - Multi-Station Discount Schedule 16 VTNZ In-Station Advertising

3 01 INTRODUCTION VTNZ is the largest vehicle inspection & testing organisation in New Zealand with over 2.3 million customer visits annually through a nationwide network of 78 modern, dedicated stations. We are price leaders within our sector & attract a demographic that is predominantly aged years & in employment. VTNZ offers its customers the following services: Warrant of Fitness Maintenance Check-Up & Oil Top-Up Pre-Purchase Inspection Driver Licensing (26 stations) Vehicle Registration VTNZ Roadside Assistance Certificate of Fitness & Vehicle Condition Assessment Road User Charges Entry Certification (for used imports or vehicles re-entering the fleet) 25%-30% of vehicles fail their inspection due to tyres, brakes & other safety related items such as lights, windscreen wipers & windscreen faults. VTNZ staff are specifically prohibited from recommending repairers or service providers & so customers look to in-station advertising to meet their needs in this area. Research shows that many customers also undertake basic maintenance of their vehicle (oil change, cut & polish etc) at the same time. The Opportunity VTNZ is uniquely placed to deliver to the advertiser the single largest demographic of pre-qualified motoring consumers in New Zealand. Every one of our customers is the motoring purchaser for that household or vehicle. The average Warrant of Fitness inspection takes about 20 minutes during which time the customers are actively looking to be entertained/occupied. Stations have customer reception & waiting areas providing a captive advertising audience during the inspection, an audience who is in the motoring head space while at the station. VTNZ In-Station Advertising pg 01

4 02 DEMOGRAPHICS VTNZ stations attract over 2.3 million unique customer visits per annum for a range of vehicle related transactions. The largest driver of these transactions is the Warrant of Fitness. Colmar Brunton surveys identified who in a typical household is responsible for making the purchase decision for a Warrant of Fitness. It was identified that almost 70% of people responsible for purchasing the Warrant of Fitness are the Main Household Shopper. These people are defined as being the person who was the chief organiser in terms of ensuring that household bills are paid. VTNZ s residential customers are more likely to: Be aged between 30 to 49 Live in high socio areas with a household income > $70k p.a. In full time employment & had a child of school age or below An even split between male & female Those demographics & the captive audience environment are extremely attractive to all advertisers, motoring related or otherwise. Participation in VTNZ s in-station advertising will deliver: Over 2.3 million pre-qualified motoring consumers per annum, most of whom are looking to be entertained for approximately 20 minutes; The opportunity to leverage off the demand created from failed vehicles; The opportunity to Get your share of repairs. 25%-30% of VTNZ WoF & CoF inspections fail. This could mean exposure to an estimated $129m worth of parts & repair work per annum through our testing station network; Exposure to consumers responsible for vehicle maintenance; Professional presentation & messaging within the testing station. VTNZ In-Station Advertising pg 02

5 03 THE ADVERTISING OPPORTUNITY VTNZ has established a store-specific billboard & A4 poster advertising media to both enhance the customer experience & to cross-sell other products & services to customers while they re waiting for their vehicle inspection to be completed. The advertising package is available as either multi-store packages or as single station exposure for local advertisers. Those advertisers who have benefited from advertising with VTNZ s retail & commercial customer base have come from the follow sectors: Automotive repair services Automotive products & accessories Automotive glass Finance especially vehicle loans Household maintenance Insurance Utility companies The advertising package consists of in-station billboard &/or A4 posters with business card holders to deliver to advertisers the single biggest pre-qualified audience of automotive consumers in New Zealand. This is your opportunity to target customers at their time of need or whilst automotive & maintenance purchases are top-of-mind. This is also a highly unique opportunity to target a captive audience, an audience who is actively seeking to be entertained while they wait for their inspection to be completed. Details of the media contained in the package are detailed in the following pages. Advertising our company at VTNZ outlets is advantageous to us as our core business is repairing & servicing brakes. Shane Cannons General Manager Safe R Brakes VTNZ In-Station Advertising pg 03

6 03 THE ADVERTISING OPPORTUNITY 03.1 A4 Poster & Business Card Holder The smaller of our two formats, the A4 Poster & Business Card Holder consists of a standard A4 sheet which is inserted between two layers of a Perspex bi-fold holder. The holder has a box attached to the front at the bottom which is designed to hold business cards, discount vouchers, fridge magnets or any other similar sized promotional material. The holder is then hung from the Customer Information boards located in our waiting or reception areas. This is where our customers spend the majority of their time during the inspection process. The advantages of this format are: Having material such as business cards mean that your prospective customers can retain your brand to use when relevant to them. Having material that can be removed from the holder also means that customer interest can be tracked either by the number of items removed or by the number that are redeemed at your business if you have a special offer for VTNZ customers. You can easily change the poster during the term of advertising to reflect seasonal promotions or design changes. VTNZ In-Station Advertising pg 04

7 03 THE ADVERTISING OPPORTUNITY 03.2 Billboard Signage Billboards are the larger format available & most stations have railings fitted on the walls of the vehicle lanes which the billboards slide into, or wooden frames to mount them on. Our billboard spots are standardised at 1800mm wide by 600mm high & most customers use 5mm core flute (which is robust yet cost effective to produce). While being less interactive than the smaller format, these are well suited for brand awareness catching the customers eye as they enter & depart from the vehicle lanes. These are also visible from most of our waiting areas. Other advantages include: High impact & visibility, great for increasing awareness of your brand & key promotions Enlarged logos easily identifiable & recognisable More impact on business customers who tend to spend a longer time with their vehicle in the lane than in the waiting areas (good if your business is mostly with VTNZ s business customers) VTNZ In-Station Advertising pg 05

8 04 PRODUCTION & DESIGN GUIDELINES There are some guidelines which must be adhered to before advertising material will be approved for display: Advertising must not detail Products & Services that are in competition to VTNZ (eg. no advertisement for WoF Inspections ). No Alcoholic Beverages/Foods, Brands or Outlets to be advertised including any Product or Service that may compromise the safety of drivers. No advertisements for Products & Services that can be used to evade the law (eg. Radar Detectors). No Products or Services that may be considered as sexual harassment or sexually offensive to be advertised. Advertising must not detail Products & Services that are in competition to & go against the sector exclusivity clauses of our premium In-Station Radio advertisers. The In-Station Radio advertisers may vary annually so please ask the In-Station Advertising Team for which sectors are currently represented in the key VTNZ stations. The support from the team at VTNZ Porirua has been great for our business. PJ Jones & Justine Holdsworth Owner/Managers Just Rust VTNZ In-Station Advertising pg 06

9 04 PRODUCTION & DESIGN GUIDELINES 04.1 A4 & Business Card Format These should be designed portrait style not landscape to fit the vertical Perspex holders mounted on the Customer Information board. As customers tend to remove business cards, VTNZ staff will endeavour to notify the Advertiser when these are running low. However, it is in the interest of the Advertiser to periodically provide a supply of these for re-stocking either directly to the Station or, if advertising in many stations, via the VTNZ Support Office in Wellington (by request). As the business card may partially cover the bottom of the A4 poster you may want to have an image rather than your call-to-action in the bottom middle section (10cm wide x 6cm high; centred) Billboard Mounting & Sizes Most stations are fitted with rails designed to house a 5mm thick board, or wooden frames for mounting. Standard size is 1800mm (w) x 600mm (h) mounted on to 5mm core-flute Supplying Material When supplying your material there is no additional cost for installation. Once the contract has been received & you have the material ready, you can drop it off to the Station Manager (a good chance to introduce yourself & your business) who will install your advertising material. If there are a number of spaces available & you would like one in particular then please feel free to point this out at the time. Advertising with VTNZ stations is a great means of targeting the repairs for motor vehicles. Matt Kew Business Manager Autotech Panelbeaters Ltd VTNZ In-Station Advertising pg 07

10 05 CONTACT DETAILS Our in-station advertising team is based in Porirua, Wellington & are available Monday to Friday during normal office hours to discuss your needs by phone, fax or . We can take you through the entire process from general enquiries to supplying you with all the paper work required to formalise your arrangements with VTNZ. We are also more than happy to supply you with quotes for Area & National coverage, as well as discussing discount levels for multi-station advertising (see Appendix B for the discount schedule). Feel free to get in touch or leave us a message: In-Station Advertising Team PO Box Porirua 5024 Ph: (press button 2) or Fax: or advertising@vtnz.co.nz VTNZ In-Station Advertising pg 08

11 APPENDIX A - STATION LOCATIONS & PRICING VTNZ operates under nine Areas. Each station is listed alphabetically under its Area, North to South. Northl& Area A4 Billboard Combo VTNZ Dargaville 42 Beach Road, Dargaville 0310 VTNZ Kaitaia 7 Empire Street, Kaitaia 0410 VTNZ Kerikeri 35 Mill Lane (cnr of General Gates Avenue), Kerikeri 0230 VTNZ Silverdale 5 Furnace Place, Silverdale, Auckland 0932 VTNZ Warkworth 6-14 Glenmore Drive, Warkworth 0910 VTNZ Whangarei 119 Port Road, Whangarei 0110 Auckland North West Area A4 Billboard Combo VTNZ Avondale 642 Rosebank Road, Avondale, Auckland 1026 VTNZ Browns Bay 759 Beach Road (cnr Anzac Road), Browns Bay, Auckland 0630 VTNZ Henderson 13 Sel Peacock Drive, Henderson, Auckland 0610 VTNZ Kingsland New North Road, Kingsland, Auckland 1021 VTNZ Kumeu 190 Main Road, Kumeu 0810 VTNZ New Lynn 46 Portage Road, New Lynn, Auckland 0600 VTNZ North Shore 120 Sunnybrae Road, Takapuna, Auckland 0627 VTNZ Parnell The Strand, Parnell, Auckland 1010 VTNZ Saturn Place 3-5 Saturn Place, Rosedale, Auckland 0632 VTNZ Westgate 6 Pinot Lane, Westgate, Auckland 0614 These prices are for the annual advertising period & exclude GST. Payment is due at the start of the contract. Alternatively, VTNZ can invoice monthly via direct debit. VTNZ In-Station Advertising pg 09

12 APPENDIX A - STATION LOCATIONS & PRICING Auckland Central South Area A4 Billboard Combo VTNZ Auckland Airport 3 Manu Tapu Drive (cnr of Tahinga Lane), Mangere, Auckland 2022 VTNZ Glen Innes 139 Apirana Avenue, Glen Innes, Auckland 1072 VTNZ Highbrook 33 Cryers Rd, Highbrook, Auckland 2013 VTNZ Manukau City 5A Cavendish Drive, Manukau City, Auckland 2104 VTNZ Pukekohe 14 Subway Road, Pukekohe 2120 VTNZ Sylvia Park 5 Sylvia Park Road, Mt Wellington, Auckland 1060 VTNZ Takanini 2-14 Spartan Road, Takanini, Auckland 2105 VTNZ The Hub 451 Ti Rakau Drive, Botany Town Centre, Auckland 2013 VTNZ Wiri 103 Roscommon Road, Wiri, Auckland 2104 These prices are for the annual advertising period & exclude GST. Payment is due at the start of the contract. Alternatively, VTNZ can invoice monthly via direct debit. VTNZ In-Station Advertising pg 10

13 APPENDIX A - STATION LOCATIONS & PRICING Waikato Area A4 Billboard Combo VTNZ Cambridge 36 Lake Street, Cambridge 3434 VTNZ Hamilton Frankton 40 Lincoln Street, Frankton, Hamilton 3204 VTNZ Hamilton Pukete Rd 2-4 Pukete Road, Te Rapa, Hamilton 3200 VTNZ Hamilton Te Rapa 16 Tawn Place, Te Rapa, Hamilton 3200 VTNZ Matamata 77 Firth Street, Matamata 3400 VTNZ Morrinsville 2598 Hamilton Road, RD2 Morrinsville 3372 VTNZ Putaruru State Highway 1, Putaruru 3482 VTNZ Te Awamutu 1423 Alexandra Street, Te Awamutu 3800 VTNZ Te Kuiti 35 Carroll Street, Te Kuiti 3910 VTNZ Thames Main Road SH 25, Kopu, Thames 3578 These prices are for the annual advertising period & exclude GST. Payment is due at the start of the contract. Alternatively, VTNZ can invoice monthly via direct debit. VTNZ In-Station Advertising pg 11

14 APPENDIX A - STATION LOCATIONS & PRICING Bay of Plenty Area A4 Billboard Combo VTNZ Gisborne Banks St 31 Banks Street, Gisborne 4010 VTNZ Gisborne Childers Rd 384 Childers Road, Gisborne 4010 VTNZ Mt Maunganu 1 Kereiti Street, Mt Maunganui 3116 VTNZ Rotorua Fenton Park 47 Marguerita Street, Rotorua 3010 VTNZ Taupo 42 Matai Street, Taupo 3378 VTNZ Tauranga Ninth Ave 71 Ninth Avenue (cnr of Edgecumbe Road), Tauranga 3110 VTNZ Tauranga Maleme St 67 Maleme Street, Greerton, Tauranga 3112 VTNZ Whakatane 11 Te Tahi Street, Whakatane 3120 These prices are for the annual advertising period & exclude GST. Payment is due at the start of the contract. Alternatively, VTNZ can invoice monthly via direct debit. VTNZ In-Station Advertising pg 12

15 APPENDIX A - STATION LOCATIONS & PRICING Central Area A4 Billboard Combo VTNZ Hastings 701 Orchard Road, Hastings 4120 VTNZ Hawera 213 Glover Road, Hawera 4610 VTNZ Levin 29 Reeve Street, Levin 5510 VTNZ Napier 2 Taradale Road, Napier 4110 VTNZ New Plymouth 6 Vickers Road, Waiwhakaiho, New Plymouth 4312 VTNZ Onekawa 154 Taradale Road, Onekawa, Napier 4112 VTNZ Palmerston North Malden St 55 Malden Street, Palmerston North 4414 VTNZ Palmerston North Rangitikei Line 28 Jasper Place (cnr Rangitikei Line), Palmerston North 4414 VTNZ Palmerston North Tremaine Ave Tremaine Avenue, Palmerston North 4410 VTNZ Wanganui 19 Heads Rd 19 Heads Road, Wanganui 4500 VTNZ Wanganui 361 Heads Rd 361 Heads Road, Wanganui 4500 These prices are for the annual advertising period & exclude GST. Payment is due at the start of the contract. Alternatively, VTNZ can invoice monthly via direct debit. VTNZ In-Station Advertising pg 13

16 APPENDIX A - STATION LOCATIONS & PRICING Wellington Area A4 Billboard Combo VTNZ Adelaide Rd 156 Adelaide Road, Newtown, Wellington 6021 VTNZ Blenheim Grove Road, Blenheim 7201 VTNZ Lower Hutt 25 Brunswick Street, Lower Hutt 5011 VTNZ Masterton 157 Ngaumutawa Road, Masterton 5810 VTNZ Nelson Pascoe St Pascoe Street, Tahunanui, Nelson 7011 VTNZ Porirua 10 Titahi Bay Road, Porirua 5022 VTNZ Seaview 37 Seaview Road, Lower Hutt 5010 VTNZ Thorndon 162 Thorndon Quay, Thorndon, Wellington 6011 VTNZ Upper Hutt 847 Fergusson Drive, Upper Hutt 5018 VTNZ Nelson - Vanguard St 87 Vanguard Street, Nelson 7010 These prices are for the annual advertising period & exclude GST. Payment is due at the start of the contract. Alternatively, VTNZ can invoice monthly via direct debit. VTNZ In-Station Advertising pg 14

17 APPENDIX A - STATION LOCATIONS & PRICING Canterbury Area A4 Billboard Combo VTNZ Ashburton South St 104 South Street, Ashburton 7700 VTNZ Ashburton West St 393 West Street, Ashburton 7700 VTNZ Christchurch Jipcho Rd Jipcho Road, Sockburn, Christchurch 8042 VTNZ Christchurch Lichfield St 240 Lichfield Street, Christchurch 8011 VTNZ Christchurch Northwood Northwood Supa Centa, Radcliffe Road, Belfast, Christchurch 8051 VTNZ Greymouth 22 Gresson Street, Greymouth 7805 (temporarily corner Marlborough & High Streets) VTNZ Rangiora 347 Flaxton Road, Rangiora 7400 Otago/Southland Area A4 Billboard Combo VTNZ Alexandra 41 Dunstan Road, Alexandra 9391 VTNZ Dunedin Hanover St Hanover Street (cnr of Castle Street), Dunedin Central 9016 VTNZ Dunedin Teviot St 14 Teviot Street, Dunedin South 9012 VTNZ Gore 16 Oreti Street, Gore 9710 VTNZ Invercargill 66 Mersey Street (cnr of Spey Street), Invercargill 9810 VTNZ Queenstown 41 Glenda Drive, Frankton, Queenstown 9300 VTNZ Timaru 180 Hilton Highway, Washdyke, Timaru 7910 These prices are for the annual advertising period exclude GST. Payment is due at the start of the contract. Alternatively, VTNZ can invoice monthly via direct debit. VTNZ In-Station Advertising pg 15

18 APPENDIX B - MULTI-STATION DISCOUNT SCHEDULE The following table is a guideline to discounts available for multi-station advertising. These are negotiable depending on the number of locations required. MTA (Motor Trade Association) Members qualify for 10% standard discount. Discounts are not cumulative but combo discounts can apply. For example you could have an A4 advertisement at one VTNZ station & a Billboard advertisement at another VTNZ station. Please note: prices are non agency commission bearing. Number of Stations Discount % % % % % % % % VTNZ In-Station Advertising pg 16

19 APPENDIX B - MULTI-STATION DISCOUNT SCHEDULE Want to target a specific area? Below is an example of areas you may wish to target. The prices below are for 12 months & exclude GST. Regions A4 Billboard Combo Greater Auckland $15,600 $23,440 $35,136 (21 stations including Warkworth, Silverdale & Pukekohe) Bay of Plenty $3,705 $5,985 $8,721 (8 stations including Gisborne & Taupo) Canterbury $3,591 $5,529 $8,208 (6 stations) Central $4,230 $6,840 $9,963 (11 stations from New Plymouth to the Hawke s Bay) Marlborough/Nelson $1,000 $1,600 $2,340 (2 stations) Otago/Southland $3,819 $5,966 $8,807 (7 stations Timaru to Invercargill) Waikato $4,731 $7,429 $10,944 (10 stations) Greater Wellington (8 stations including Masterton) $5,757 $8,683 $12,996 Want to advertise nationwide? This is a great option if you offer a nationwide product or service. Or perhaps you are launching one & want to raise awareness & rapidly grow your business. The prices below are for all 78 stations for 12 months. Advertising options Annual cost (excl. GST) Monthly cost (excl. GST) A4 $29,664 $2, Billboard $45,816 $3, Combo $67,932 $5, VTNZ In-Station Advertising pg 17