Vision EMAS provides a seamless continuum of high quality student services, using appropriate and responsive technology, to promote student success.

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1 Division of Enrollment Management and Services (EMAS) (Admissions, Scholarships and Financial Aid, Registration & Records & Joyner Visitors Center) Strategic Assessment Plan REVISED Mission Statement The Division of Enrollment Management and Services (EMAS) supports and enhances the total educational experience of NC State students through a commitment to quality service that is responsive to the needs of students, faculty, and staff. The Division seeks to attract and enroll a highly diverse class of new and transfer undergraduate students with outstanding ability and potential, assuring access and affordability for all students who qualify for admission to the university, regardless of family socioeconomic status. The Division also utilizes efficient classroom and course availability and monitors the appropriateness of academic regulations to improve student retention and graduation rates commensurate with the goals of the University. Further, the Division promotes the overall efficiency and effectiveness of the campus through its responsiveness and partnerships with other units. Vision EMAS provides a seamless continuum of high quality student services, using appropriate and responsive technology, to promote student success. Values: Customer Service, Teamwork and Credibility Performance Standards: Efficient, Accurate, Strategic and Student Friendly Goal #1 Identify, admit, enroll, retain and graduate a diverse student body. 1. Admissions Results ONGOING Since 2005, freshman applications have increased by 33 percent, with applications from underrepresented populations increasing even more. African American and Hispanic applications have increased by 58 percent and 131 percent, respectively. Out of state applications have increased by 47 percent, while international applications have increased by 135 percent. Enrollment targets have been met. The NC State freshman class is the largest in North Carolina and academic quality metrics are increasing with average GPA and SAT continuing to rise. Attended in state and out of state college fairs Met with over 42,000 students Targeted high achieving students with additional correspondence and reception at Open House University Open House registered 6,185 people Record increase in freshmen applications Held six Pack Preview recruitment receptions around the state for underrepresented student populations

2 Hosted three on campus visitation days for underrepresented populations A new website went live in July Hitting Targets ONGOING As our application process has changed from a rolling to notification, we are better able to meet our enrollment targets. The number of enrolled freshmen and transfers were within 0.2% and 2.0% respectively of their targets. 3. Pre college efforts ANNUAL In January 2009, Pre College Programs was moved to the Division of Enrollment Management and Services to continue to fulfill the UNC Tomorrow Commission report for the University. Through EMAS Pre College Programs initiatives the unit has been actively working to enhance outreach programs designed for middle and high school groups through the delivery of information sessions, bus tours of our Centennial Campus and walking tours of our Main Campus. The precollege visitors this year represented diverse ethnic, cultural and socio economic populations from within the State of North Carolina. Goal #2 Assess recruitment and retention strategies to promote student success. 4. E298 course ANNUAL In collaboration with the College of Engineering and the Academic Support Program for Student Athletes, the division facilitated 3 sections of E 298 to assist Engineering students having difficulty transitioning to college life. Of the 160 students who were identified, 70 registered for the class. A team of fifteen university professional staff taught the courses. Students in the course were given the information and tools needed to enhance their academic achievement. 5. EMAS Workshop BI ANNUAL The Division of Enrollment Management and Services hosted an annual workshop for the campus community on October 20, This workshop s goal was to highlight the multiple entities of the enrollment cycle at NC State. There were 39 advisors/administrators in attendance. EMAS plans to hold this workshop annually for the campus community.

3 Goal #3 Provide quality customer service and efficient processes to the campus community. 6. SIS Implementation ONGOING Registration and Records staff have been engaged for the past 3 years in a massive effort to replace the university s twenty five year old mainframe based student information system with the web based Campus Solutions product from Oracle (formerly PeopleSoft). The culmination of this effort impacted approximately 40,000 campus users and was achieved with the go live of the final three phases of the project: 1) Course Catalog and Class Scheduling in October 2008, 2) Security Access Request (SAR) for Student Records in December 2008, and 3) Student Records in February To complete the project approximately 8,000,000 legacy records were loaded into Oracle staging tables, 1,000,000 enrollments and grades were converted from the mainframe to SIS, and 66,000 photos were imported into SIS. This massive conversion effort was completed with a % success rate due to repeated in depth conversion testing, validation and cleanup undertaken by R&R staff during U select, DARS, etc. UNDERREVIEW In support of NC State s core teaching mission, Registration and Records coordinates, monitors and validates class scheduling for campus and ensures the appropriate assignment of classes to campus classroom space. For the year, Registration and Records completed classroom scheduling as follows: Summer 2, 2008: 1,084 classes scheduled Fall, 2008: 7,423 classes scheduled Spring 2009: 7,153 classes scheduled Summer 1, 2009: 3,357 classes scheduled In the redlantern suite, u.select, has been partially implemented. It allows students to enter coursework taken at another institution and quickly see how those courses will articulate if the student transfers to NC State. The final piece in this implementation will link u.select to the degree audit piece in u.achieve, allowing a prospective transfer student to see not only how courses taken at another institution will articulate to NC State but also what degree requirements they would meet for each of the degree programs offered at NC State. This will provide valuable information to prospective students about what degree programs they should potentially apply for.

4 8. Military Credit and improved Veteran's services ONGOING In spring 2009, an agreement was reached that gave military personnel credit for specific military training. Students with specific training may earn academic credit for Physical Education, Military Science, Aerospace Science, or Naval Sciences. Students can present the required documentation at the Department of Registration and Records to obtain appropriate credit. NC State has a significant and growing population of students using the GI Bill to finance their education. The Post 9/11 GI Bill, as know as Chapter 33, is a new educational benefits package available to individuals who have served on active duty on or after September 11, The new chapter pays tuition up to the highest in state rate in North Carolina, and provides a housing allowance and book stipend. The VA projects a 20 to 25 percent increase in the total number of participants using their educational benefits. 9. Summer School decentralization REORGANIZATIONAL CHANGE In October 17, 2008, the Provost formed the Administrative Advisory Committee on Summer Sessions. The Associate Vice Provost EMAS chaired this group. This committee was charged to advise the Provost on matters related to summer sessions and to provide coordination of cross college summer session initiatives. The committee also supports efforts in long range strategic planning of summer sessions at NC State. Working with the Associate Provost as well as the Senior Director of Human Resources, the Policies, Regulations and Rules (PRR) regarding summer sessions were revised. They were passed through the Dean s Council and Faculty Senate and are currently pending EOM approval. Decentralization of the summer sessions program began with Summer Session 1, Goal #4 Assure access and affordability for all students, regardless of socioeconomic status, and award financial aid equitably to assist students, families and NC State s land grant mission. 10. Financial Aid ANNUALLY The total aid awarded to enrolled NC State students for was $212.4M and the number of enrolled students who received some form of financial aid according to Office of Scholarships and Financial Aid records was 19,699. As of June 1, 2009, the total aid distributed for to date is $239.7M to 20,596 students and those numbers may change as second session summer enrollment and aid disbursements are confirmed. Approximately $116.7M of the aid distributed for is from federal sources, including over $97.5M from federal loans (Federal Stafford,

5 Federal PLUS and Federal GRAD PLUS, Federal Direct Loans). Approximately $123M came from State, NC State and private aid sources. Promoting Accuracy and Accountability The OSFA implemented Net Partner, the web version of the PowerFAIDS financial aid database designed to provide students access to their financial aid application data and to give them the ability to accept/decline awards. This web application replaced the home grown web inquiry application the office technical staff had developed, and provides real time information regarding the student s application status directly from the financial aid production database. Goodnight Scholarship (partnerships with Advancement, and CSLEPS) Through the generosity of Jim and Ann Goodnight, the Goodnight Scholarship program was created to offer scholarships covering full tuition and fees to 25 incoming NC freshmen from middle income families for For and beyond, 50 scholarships will be awarded. When fully implemented, the Goodnight Scholars Program will support 200 undergraduates over four classes each year. 11. Pack Promise Update (Year 3, partners, success of students, scope) ANNUALLY Promoting Access and Affordability The OSFA funded the third class of 332 Pack Promise Scholars for , bringing the total enrolled in the program for to 797. Academic coaching and mentoring is clearly beginning to show benefits given the statistics from this year s class after fall semester. Goal #5 Enhance the visibility of NC State through the utilization of the Joyner Visitor Center, Pack Previews and Campus Visitations. 12. Campus Visitation ONGOING The Joyner Visitor Center (JVC) deployed bus tours of Centennial Campus and restructured and energized the campus tours as well as the university ambassadors program. Over the past year, the JVC hosted more than 17,000 visitors, which is a 10% increase since 2007/08. Specific activities implemented to enhance the visibility included: A new training program for University Ambassadors including monthly meetings, shadowing tours, and random observation of tours to ensure quality; Ambassadors volunteered for group tours, football office hours, Provost s Millennium Series, NC State Open House, African American Visitation Day, as well as other special events; Centennial Campus audio tour for JVC prospective student/family bus tours through Centennial Campus; Upgraded registration system for visitors to include options for bus tours; Began operating daily bus tours providing a more comprehensive visiting experience for guests and prospective students;

6 Expanded operations by offering multiple information sessions, bus tours, and walking tours daily; Updated walking tour routes of main campus to logistically compliment bus routes; Continued to utilize chat room set up for ambassadors to answer prospective student questions; Added University Housing to the general information session during heavy visitation months; Added Saturday hours of operation and tours during peak visitation periods; Created movie to be used as part of the information session for prospective students. Movie showcases more of NC State in less time with greater impact; Integrated use of Turning point Technologies clickers into the information sessions to emphasize the use of technology in the classroom; Updated displays to include NC State faculty/staff publications; award winning photographs from China in partnership with the Confucius Institute, and alternate Spring Break Trips in partnership with CSLEPS; Set up JVC Store in order to sell NC State merchandise to prospective students/families; Hired a designer to create a Campus Tour Guide; Updated video clips on large theater screen in Rotunda area. 13. Alumni Partnerships ONGOING Pack Partners covered 62 college fairs. We had 70 volunteers contacting accepted students (23 counties in NC and from 17 different states). This year, we held the first Pack Partner training session with the Tri State Alumni Club (NY, NJ, CT) in October. Summer Send offs are designed to encourage admitted students to enroll, and make connections with local alumni and other new students from their area. Admissions participated in six of the events. The Parent to Parent Program is in its second year. The program allows parents of current NC State students to volunteer to contact parents of accepted students. This year we have 25 parent volunteers that cover 14 counties and 2 states. 14. Integrated Marketing, Recruitment & Communication Planning Taskforce PROGRAMMATIC REVIEW The committee was formed to continue to align our NC State brand more efficiently and effectively with our campus constituencies. Over a six month period, EMAS and college enrollment/recruiter representatives gathered to address the marketing, recruitment and communication needs of EMAS. Three salient themes were revealed in the recommendations:

7 data gathering and communication timeline, visitation experience, and establishing centralized marketing. In order to effectively and efficiently maintain and support EMAS communications, a position was transferred from Registration and Records to the Summer Sessions and Visitation unit of EMAS. This position will spearhead Communication for the division. New websites for Undergraduate Admissions, Scholarships and Financial Aid, and Pre College Programs were released this year. Undergraduate Admissions joined the Web 2.0 phenomenon by adding student written blogs to its new website and creating a Facebook group for newly admitted students. Both the blog and the group gave the department a new medium to provide more information about deadlines and campus events/activities, address rumors, and give relevant updates to students regarding the admission process. Goal #6 Increase collaborations with external partners to promote the goals of the University and the State of North Carolina. 15. PAC (process, details, etc.) PROGRAMMATIC INTERVENTIONS This MOU confirms a commitment to facilitate the seamless transition of degree seeking students from Wake Technical Community College (Wake Tech) to North Carolina State University (NC State). This collaboration will serve as a model for building on the two schools successes in providing an affordable and accessible high quality college education for students in North Carolina and will assist in addressing the growing demand for undergraduate academic programs. The application process for the first group of PAC students began in the Fall of There were 69 applications submitted. Six students met the criteria and were accepted into the PAC Program. After the Spring 2009 term, five students remain eligible. Six new applicants were deemed eligible and were admitted to the program for the Fall 2009 term. 16. County Extension partnerships In direct response to the UNC Tomorrow recommendation, Enrollment Management and Services and the Cooperative Extension Services Offices are developing partnerships that will build collaborative relationships with the communities throughout the State of North Carolina. Together we will promote community engagement in all facets of activities to raise the educational awareness and eventually educational levels in our state. Raising the educational levels is essential to improving the economic life in rural communities.

8 Our initial partnership will work to improve access to information regarding college admission and financial aid. EMAS will provide training and materials to support Cooperative Extension Services Offices local community efforts with regard to college access. 17. SACAC conference NC State hosted the Southern Association of College Admissions Counseling (SACAC). These conferences serve more than 800 admissions professionals in the southeastern US. 18. Counselor Open House The annual School Counselor Open House was held on Monday, April 27, 2009 in the Talley Student Center Walnut Room. A total of 21 counselors from across the state of North Carolina attended the half day workshop. 19. Inspirational High School Teaching Award In 2005, North Carolina State University established the NC State Inspirational Teacher Award to recognize excellence in high school teachers in the United States. The Division of Enrollment Management and Services initiated this program as a way of showing appreciation to the high school teachers whose hard work instilled a passion for learning in our students. Twenty five teachers were selected to receive the award for the academic year. Once recipients are selected, high school principals are contacted to organize the presentation of the award. Many times, the principal requests a surprise presentation to be made during the end ofyear awards ceremony. The award is presented to the teacher along with a congratulatory letter. A plaque is also given to the school to be placed with other awards the school has received. The division often uses Pack Partners to present the awards. This year, for the first time, we were fortunate enough to have several County Extension Agents as presenters. Additionally, EMAS staff members made presentations as well. 20. Communities in Schools (CIS) In May, we hosted a group from Communities In Schools of Wake County (CIS). CIS delivers evidence based tutoring and academic support, caring adult educators and community volunteers, and community resources to motivated but economically at risk students who face

9 daily challenges of drugs, gangs, and other constant threats associated with poverty. Center Directors identified 14 high academic achievers and these students attended a workshop at the Joyner Visitor Center. EMAS provided the leadership and student panel group to discuss college. The agenda included a panel discussion, bus tour of Centennial Campus and walking tour of main campus.