On Page Optimization Part I. Copyright 2009, All Rights Reserved Attraction Marketing Formula, LLC

Transcription

1 On Page Optimization Part I 1

2 Purposes On Page Optimization Lets Google Know You are Worthy Helps Get Off Page Optimization (see below) Off Page Optimization Establishing Authority Getting Human Votes Work in Harmony Better On Page = More Powerful Off Page 2

3 On Page Optimization Title Tags Meta Tags DTD/XML Statement Body Pleasing Google Bot Silo Structuring (Next Time ) 3

4 The Bots That Make It Possible Think of Your Website Like a Tree Complete With Branches and Leaves Think of the Google Bot as a Spider Crawling on that Tree It Starts at the Top and Tries to Go Down Each and Every Single Branch/Leaf Gathering Data BEFORE It Gets Tired/Bored/Deems Your Tree UnworthY 4

5 This is Your Website 5

6 This is Your Website With Google Bot 6

7 So the Trick is Getting the Bots to Spider as Much of the Right Information as Possible 7

8 First Up TITLE TAGS 8

9 Title Tag What Shows Up as Hyperlink in Search Results Can and Will Impact Whether People Click or Not 9

10 Title Tags Keyword Need to be in It No Matter Beginning, Middle, or End No Spamming! 65 Characters or Less (Google Limitation) ~7 Words in Length Consider Branding on Homepage pg i.e. Keyword Human Factor Sellthe Click Avoid All Caps... Use,, and & 10

11 Title Examples SEO, SEARCH ENGINE OPTIMIZATION Bad: Yuck, All Caps, and Non Converting SEO, Search Engine Optimization, Best SEO, Search Engine Optimization Specialist, Top SEO Specialist Bad: Spammy Search Engine Optimization For Your SEO Needs Good! 11

12 Technical Side to Titles HTML <title>your TITLE GOES IN HERE</title> Wordpress Homepage Your Pages/Posts Defaults to Title of Your Post 12

13 Also Important (But Hidden) META TAGS 13

14 Meta Tags Meta Keywords Attempting to Tell the Search Engines What Keywords You are Relevant for Meta Descriptions What Search Engine Displays in the Search Results 14

15 Meta Keywords Google All But Ignores this Now... Due to so Much Spam and Abuse But Some Search Engines Still Look at It Including Yahoo and MSN Competitors LOOOOVE ScrapingOthers (Yours) Meta Keywords Keep Your Money Keywords Away from Meta Keywords 15

16 Meta Keywords Guidelines Don t be Spammy Look for a Nice Spread (of Related Keywords) NO Money Keywords Commas are Unnecessary (There for Aesthetic Reason) Aim to Have No More Than a Dozen Keywords 16

17 Meta Keywords Examples Search engine optimization, best search engine optimization, search engine optimization alternative, seo, top seo, best seo firm, seo consultant Bad: Spammy Search engine optimization google yahoo seo sem online marketing top ranking Good! 17

18 Technical Side of Meta Keywords HTML <meta name= Keywords content= YOUR KEYWORDS GO IN HERE > Wordpress None (Default Wordpress Installation) May be Added d Via Themes and/or Plugins All in One SEO Pack (Later) 18

19 Meta Description Gets Indexed (and Used) by the Search Engines Entices Searchers to Click on Your Link and Visit Your Website Helps Separate Yourself fromthecrowd If You Don t Have One, Search Engines Will Use Words From the First Thing on Your Page as the Description Typically y Unappealing & Incomplete 19

20 Meta Description Guidelines Sprinkle Keywords (Without Being Spammy) Human Factor Searchers Will be Deciding to Click on Your Link Based (in Part) on Your Description Is It (Your Copywriting) Enticing? Does It Make Sense and Read Well? 160 Characters or Less (to be Fully Displayed on Most Search Engines, on the Safe Side) No All Caps 20

21 Meta Description Examples Get MLM Leads Online and Never Worry about MLM Leads for Your MLM Company Ever Again. The Best MLM Leads Online Guaranteed. Bad: Spammy Looking for MLM Leads Online? Look No Further, Attraction Marketing Formula Shows You How to Generate Your Own. Click Here for Free Boot Camp. Good! 21

22 Technical Side of Meta Description HTML <meta name= Description content= YOUR DESCRIPTION GOES IN HERE > Wordpress None (Default Wordpress Installation) May be Added d Via Themes and/or Plugins All in One SEO Pack (Later) 22

23 Quick Side Note DTD DTD, Document Type Declaration Statement Should be Placed on Your Webpages What the Heck is a DTD? Don t Stress Over it Too Much It s a Technical Aspect to HTML You Want It Because It Helps the Search Engine BotSpider Your Wbit Website Easier 23

24 Technical Side of DTD HTML <!DOCTYPE html PUBLIC " //W3C//DTD XHTML 10Transitional//EN" 1.0 " transitional.dtd"> (Or some variation of it Popular HTML Tools Populate This for You) Wordpress Automatic, Yayee! 24

25 Your Meta Tags Together Now <!DOCTYPE html PUBLIC " //W3C//DTD XHTML 1.0 Transitional//EN" " transitional.dtd"> w3 transitional <html xmlns=" <head> <meta http equiv="content Type" content="text/html; text/html; charset=utf 8"> 8> <title>get Free MLM Leads Attraction Marketing Formula</title> <meta name="description" content="learn To Generate MLM (Network Marketing) Leads per Week for Your Home Business and Have Them Pay You To See the Plan..."> <meta name="keywords" content="mlm leads network marketing home business attraction marketing"> <meta name="another META TAG" content="and ITS CONTENT... "> <meta name="another META TAG" content="and ITS CONTENT... ETC."> </head> 25

26 General Tips Search Keywords That Appear in Your Title or Meta Descriptions Get Bolded Gets More Attention Search for MLM Leads Online Make the Title/Meta Tags on Each Page of Your Website Unique! 26

27 Wordpress s (Not so) Secret Weapon ALL IN ONE SEO PACK 27

28 All in One SEO Pack Allows You to Add and Customize Your Title and Meta Tags Free Plugin for Wordpress in one seo pack/ 28

29 Using the Plugin Install Plugin (Referto Pre Mastermind Videos) & Activate When Adding New Post New Bar Becomes Available, Click on It 29

30 Using the Plugin (cont.) Title Tag Content Meta Description Tag Content Meta Keywords Tag Content 30

31 The Body Where the Beef is 31

32 The Body This is Where Your Content Goes Images, Text, Videos, Audio, the Whole 9 Yards 32

33 Look at Me, I am Special! Tag Part I HEADING TAGS 33

34 Heading Tags H1, H2,, H6 H1 is Most Important (in Terms of SEO) & H6 is Least Important 34

35 Heading Tag Guidelines Use Only One of Each Tag for Each Page Have At Least H1, H2 is Recommended, Rest is Optional Most of the Time, H1 is Your Most Important Message (i.e. Chapter Heading in a Book) It Should Contain Some Form of Your Keyword 35

36 Technical Side of Heading Tags HTML <h1>your HEADING</h1> 36

37 Wordpress Heading Tag Option Default (Wordpress Version 2.7) Every Page s H1 is Website s Title (Not a Good Idea) Can Add Additional H1 (& the Other Heading Tags) Show/Hide Kitchen Sink 37

38 Wordpress Heading Tag Option (cont.) 38

39 More Wordpress Options To Fix (Get Rid of Default H1): Specific Themes: i.e. Flexx ( Hack Your Wordpress... Search Google s h1 tag optimization Plugins:??? 39

40 Look at Me, I am Special! Tag Part II EMPHASIS TAGS 40

41 Emphasis Tags Bold, Italicized: b (or strong), I (or em) Bolds or Italicizes Your Content Draws Attention ti on Behalf of the Viewer Search Engines Think, Ah, Must Be Important! 41

42 Emphasis Tags Guidelines EmphasizeYour KeywordsAccordingly No Spamming Bearin Mind Readability Use Wisely and Sparingly 42

43 Technical Side of Emphasis Tags <b>content TO BE BOLDED</b> <strong>content TO BE BOLDED</strong> 43

44 Technical Side of Emphasis Tags (cont.) <i>content TO BE ITALICIZED</i> <em>content TO BE ITALICIZED</em> 44

45 Technical Side of Emphasis Tags (cont.) Wordpress Pretty Easy, Just Highlight what You Want to be Emphasized, and Click a Button! Click B for Bold & I for Italicize Result 45

46 Component of Images ALT TAG 46

47 Alt Tag Alternative Text thebrowser Displays When User Cannot or Chooses Not to See the Image Alt Tags Do Get Indexed 47

48 Alt Tag Guidelines Don t Keyword Stuff Describe the Picture in a Succinct Manner 48

49 Technical Side of Alt Tag <img src= SOURCEOF OF IMAGE alt= ALT TEXT > 49

50 Technical Side of Alt Tag (cont.) Wordpress Add an Image Enter Caption 50

51 The Bots Control Your Fate PLEASING THE SEARCH ENGINE BOTS 51

52 What Do Bots Do? Bots Spend Limited Amount of Time on Your Website TheLonger TheyStay, thebetter More Content of Yours Get Indexed (Recognized by the Search Engines) More Exposure You Get (Assuming You aren t Spamming) They are Looking for Ease of Access and Good Content 52

53 What You Want to Do Have Quality Content (Bearing in Mind Human Factor) Help Make Bots Job Easier Broadcasting What Your Pages are About (Title & Meta Tags) Highlighting What You Think is Important (Heading Tags, Emphasis Tags, Anchor Text, etc.) Make Them Want to Stay as Long as Possible 53

54 Encourage Bots to Stick Around Reduce Load Time Eliminate Large, High Resolution Pictures Reduce HTTP Requests (Callsto Other Webpages for Data) Wordpress: Eliminate Unnecessary Plugins/Widgets Add Dimensions (Width & Height) to Images Wordpress: Added by Default aut Produce Fresh Content! 54

55 Some More SEO On Page Tips THE MISCELLANEOUS STUFF 55

56 Miscellaneous Aim for Keyword Density of 1~2% 400 Words of Content or More Don t Stuff With Fluff to Hit This Number Bear in Mind the Human Factor Use Keyword in Your Anchor Text (i.e. When Linking) When Appropriate Don t Overdo It More on This When We Discuss Linking 56

57 Miscellaneous Try to Have the Keywords in Your Meta Tag Show Up in Your Content on That Page When Writing Content, Think of Synonyms and Related Keywords NOT Just tdifferent Variation of the Same Darn Keyword 57

58 Action Plan ONE STEP AT A TIME 58

59 Your Plan Don t Try to Implement EVERYTHING at Once Don t Let SEO Ruin Your Marketing/Copywriting Mojo At the End of the Day It s Not About Rankings, It s About Conversion It s Not About Search Engines, It s About Humans So Set Something Up for Humans First & Foremost! 59

60 Your Plan (cont.) THEN Add SEO Elements Over Time (We ll Show You How to Test/Monitor Your SEO Progress in Future Webinar) Suit Your SEO Tactics to Your Marketing Strategy, Not the Other Oh Way Around Low Hanging Fruits: Title, Meta, & Heading Tags 60