Services: How Are They Viewed Throughout the World
|
|
|
- Lucas Daniel
- 10 years ago
- Views:
Transcription
1 Services: How Are They Viewed Throughout the World Lawrence F. Cunningham Clifford E. Young Hong Kong March 2006
2 Central Question: How do people perceive services around the world Why are we interested? Management (normative) classification Customer-based classification Cross-cultural comparison Service positioning Marketing strategy
3 Goods versus Services: A comparison Goods Tangible Standardized Product Separation from Consumption Nonperishable Services Intangible Heterogeneous Simultaneous production and consumption Perishable
4 Methodology Multi-dimensional Scaling Constructs multi-dimensional map of goods/services and/or classifications MDS can be used on a variety of data, using different models and allowing different assumptions about the level of measurement.
5 Perception of 6 Grad Business Schools
6 Theme Parks Mapped on Classifications
7 Research Samples Mid-career business school students High sample equivalency Gender Marital status Education Age Income Similar to real-world consumers
8 Services Classifications Physicality of product Customer-employee contact level Production-consumption separability Riskiness Ease of Switching Service performed on person or object Formal or non-formal relationship Continuous or discreet transaction Level of customization Level of judgement by provider Convenience level
9 Services Commercial airlines Hospitals University education Dry cleaning Banking Spectator Sports Fast-food restaurants Movie theaters Plumbing Legal services Public transit Fine restaurants Appliance repair
10 Results, USA Services were evaluated on each of the classifications Mean evaluations were calculated for each service on each classification and subjected to MDS 82% of the variance of means was accounted for by the first two factors or dimensions
11 1.2 Inseparable/Separable Person/Object 0.8 Physical Low/High 0.4 Riskiness Low/High Judgement Low/High Customization Low/High 0 Contact Low/High Convenience Low/High Switching Difficult/Easy Service Continuous/Discrete Relationship Formal/None
12 USA Services Mapped on Classifications 1.2 Object Inseparable/Separable Person/Object 0.8 Physical Low/High Customization 0.4 Riskiness Low/High Judgement Low/High Customization Low/High 0 Contact Low/High -0.4 Appliance Repair Plumbing Dry Cleaning Legal Banking Hospital Airline University Fine Restaurant Fast Food Public Sports Transit Movie Convenience Low/High Switching Difficult/Easy Service Continuous/Discrete Relationship Formal/None Standardizatio Person
13 French Services Mapped on Classifications Inseparable/Separable Convenience Low/High Persona/Object Switching Difficult/Easy 0.4 Riskiness Low/High Appliance Dry Repair Cleaning Plumbing Banking Physical Low/High Judgement Low/High Customization Low/High Legal USA Contact Low/High Airline Fast Food University Movie Hospital Fine Restaurant Sports Public Transit Service Continuous/Discrete Relationship Formal/None Korea
14 1.2 Inseparable/Separable 0.8 Person/Object USA 0.4 Contact Low/High Customization Judgement Low/High Low/High 0 Riskiness Low/High Legal Dry Cleaning Appliance Repair BankingPlumbing Fine Restaurant Hospital Airline Fast Food University Public Transit Movie Convenience Low/High Physical Low/High Switching Difficult/Easy Service Continuous/Discrete Relationship Formal/None -0.4 Sports France Korean Services Mapped on Classifications
15 Conclusions Summary Simplicity two dimensions Consistency across cultures Managerial Significance Important ingredient in marketing opportunity analysis Opportunity to reposition or determine initial positioning
16 A Typology of Services High Customization Moderate Customization Standardization Service performed on object Appliance Repair Plumbing Dry Cleaning Service performed on object and person Legal Banking Service performed to/for a person Hospital University Airline Fine Restaurant Fast Food Public Transportation Movies Sports Events
17 Self-Services Technologies (SSTs) Same classifications Selection of SST services US sample only
18 Self-Service Technologies (SSTs) Online banking Distance education Airline reservations Tax software Retail self-scanning Online auctions Pay at the pump ATM's Online brokerage Interactive phone Internet search Online car buying
19 1.2 Separable 0.8 Inseparable/Separable Convenience Low/High Service Continuous/Discrete Physical Low/High 0.4 Riskiness Low/High Airline reservations Online car buying Online auctions Relationship Formal/None Switching Difficult/Easy Customization Contact Low/High Customization Low/High 0 Distance education Online banking Pay at the pump Internet search Tax software Self-scanning ATM's Person/Object Standardizatio -0.4 Online brokerage Interactive phone USA Inseparable
20 A Typology of SSTs Customized Standardized Separable from product/service Moderately separable Inseparable from product/service Airline Reservations Online Car Buying Online Auctions Distance Education Online Banking Online Brokerage Pay at the pump Retail self-scanning Internet search Tax software ATMs Interactive phone
21 Future Research Needs Learning relationship with companies Provide information about how their services are positioned. Provide companies with information on opportunities for positioning and repositioning services and new self-service technologies Provide a framework for service perceptions in all cross-cultural environments, international and domestic.
22 Questions?
Unit 4: Marketing Principles
Unit 4: Marketing Principles Unit code: F/601/0556 QCF level: 4 Credit value: 15 credits Aim This unit aims to provide learners with understanding and skills relating to the fundamental concepts and principles
Athens University of Economics and Business. An Introduction to Services Marketing
Athens University of Economics and Business An Introduction to Services Marketing 1 Defining services Activities, benefits and satisfactions, which are offered for sale or are provided in connection with
Chapter 1. 5) Transformation outputs can always be seen. A) True B) False. 6) Transformation outputs can always be conveniently stored.
Chapter 1 1) What is operations management? A) The process of satisfying the needs of internal and external customers. B) The activity of producing products and services. C) What all managers do when they
Contents. Part- I: Introduction to Services Marketing. Chapter 1 Understanding Services 3-22. Chapter 2 The Nature of Services Marketing 23-38
Contents Part- I: Introduction to Services Marketing Chapter 1 Understanding Services 3-22 Chapter 2 The Nature of Services Marketing 23-38 Part- II: The Customer Experience Chapter 3 Consumer Behavior
MCQ: Unit-I: Introduction to Services marketing
MCQ: Unit-I: Introduction to Services marketing 1. A is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the
LECTURE 1 SERVICE CAPACITY MANAGEMENT
LECTURE 1 SERVICE CAPACITY MANAGEMENT Learning objective To discuss various strategies to manage capacity in services 8.1 Service Capacity Ability of a service system to deliver the intended service and
Customer-oriented Service in manufacturing :Perceived differences
Customer-oriented Service in manufacturing kim, Won Joong Customer-oriented Service in manufacturing :Perceived differences Kim, Won Joong There are many studies on the application of manufacturing-based
AN ASSESSMENT OF SERVICE QUALTIY IN INTERNATIONAL AIRLINES
AN ASSESSMENT OF SERVICE QUALTIY IN INTERNATIONAL AIRLINES Seo, Hwa Jung Domestic & Airport Service Office, Seoul, Asiana Airlines, [email protected] Ji, Seong-Goo College of Economics and Commerce,
Marketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs
Marketing Plan Development 101: The Importance of Developing a Marketing Plan for Public Transit Agencies & Commuter Assistance Programs Mark Glein, PhD, Marketing Florida State University Marketing Plan
LECTURE 2 SERVICE SYSTEM DESIGN AND DELIVERY PROCESS
LECTURE 2 SERVICE SYSTEM DESIGN AND DELIVERY PROCESS Learning Objectives To discuss generic approaches to service system design for different service processes 3.5 Utilizing Service Process Structure for
CHAPTER 5: CONSUMERS ATTITUDE TOWARDS ONLINE MARKETING OF INDIAN RAILWAYS
CHAPTER 5: CONSUMERS ATTITUDE TOWARDS ONLINE MARKETING OF INDIAN RAILWAYS 5.1 Introduction This chapter presents the findings of research objectives dealing, with consumers attitude towards online marketing
NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY DEPARTMENT OF HOSPITALITY MANAGEMENT COURSE OUTLINE MARKETING & MANAGEMENT
NEW YORK CITY COLLEGE OF TECHNOLOGY, CUNY DEPARTMENT OF HOSPITALITY MANAGEMENT COURSE OUTLINE COURSE #: HMGT 4702 COURSE TITLE: HOSPITALITY SERVICES MARKETING & MANAGEMENT CLASS HOURS: 3 LAB HOURS: 0 CREDITS:
Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus
Level 4 Diploma in Advanced Hospitality and Tourism Management (VRQ) Qualification Syllabus Contents Page 1. The Level 4 Diploma in Advanced Hospitality and Tourism Management Syllabus 4 2. Structure of
Noorul Islam College of Engineering Department of Management Studies Model questions. Services Marketing BA1722 S3 M.B.A
Noorul Islam College of Engineering Department of Management Studies Model questions Services Marketing BA1722 S3 M.B.A 1. Define services from a marketing view -point. A service is any activity or benefit
Army and Air Force Exchange Service - Strategic SWOT Analysis Review
Army and Air Force Exchange Service - Strategic SWOT Analysis Review Army and Air Force Exchange Service - Strategic SWOT Analysis Review Sector Publishing Intelligence Limited (SPi) has been marketing
Service Quality, Customer Satisfaction, Perceived Value and Brand Loyalty: A Critical Review of the Literature
Doi:10.5901/ajis.2013.v2n9p223 Abstract Service Quality, Customer Satisfaction, Perceived Value and Brand Loyalty: A Critical Review of the Literature Phd. Student Elvira Tabaku Faculty of Economy Aleksander
ENERGY ADVISORY COMMITTEE. Electricity Supply in Hong Kong: Establishment Survey
ENERGY ADVISORY COMMITTEE Electricity Supply in Hong Kong: Establishment Survey Introduction This paper informs members of the findings of an establishment survey on electricity supply in Hong Kong commissioned
Service Quality in the Hair Salon Industry
Journal of Business Disciplines Indiana University Southeast 1527-151X/Vol. I (2000) Printed in U.S.A. Service Quality in the Hair Salon Industry L. Jean Harrison-Walker 1 Introduction As the economic
SERVICE QUALITY AS A FACTOR OF MARKETING COMPETITIVENESS. Aleksandar Grubor, Ph. D. Assistant Professor. Suzana Salai, Ph. D.
SERVICE QUALITY AS A FACTOR OF MARKETING COMPETITIVENESS Aleksandar Grubor, Ph. D. Assistant Professor Suzana Salai, Ph. D. Full Professor Božidar Leković, Ph. D. Full Professor Abstract: The basic characteristics
NewVenture Activity 2a Customer Profile Worksheet
Name: NewVenture Activity 2a Profile Worksheet Identify major customer groups and their distinguishing characteristics. Directions In this activity you will clearly describe your customers and identify
Marketing (Marketing Principles)
Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the
Smart Self-Service Casual Family Restaurant White Paper
Smart Self-Service Casual Family Restaurant White Paper Contact: NextChoice 130 Central Avenue Dover, NH 03821 603-812-0330 [email protected] www.nextchoice.com Copyright NextChoice, 2011. All rights
Product Performance Based Business Models: A Service Based Perspective
Product Performance Based Business Models: A Service Based Perspective Morris A. Cohen Panasonic Professor of Manufacturing and Logistics The Wharton School, University of Pennsylvania Abstract The migration
Chapter 8 Product Concepts
Marketing Management Chapter 8 Product Concepts Product-Introduction The customer never buys a product buy only a bundle of satisfaction Product represents anticipated and even unanticipated solutions
Valuing Real Property Going Concerns
Valuing Real Property Going Concerns By Paul R. Hyde, EA, MCBA, ASA, ASA, MAI The Problem Most everyone agrees that valuing real property falls under the purview of real estate appraisers and requires
An infinite world of privileges
An infinite world of privileges Personalised concierge services, offers and privileges reserved for members plus a comprehensive range of insurance and assistance, flexible cash withdrawal and payment
Marketing Plan Template
1. Executive Summary (Done Last) Marketing Plan Template Keep in mind that not everyone will read every page of your marketing plan. Your executive summary should highlight the most important parts. It
MasterCard Worldwide U.S. and Interregional Interchange Rates. Rates and Criteria Effective as of October 2009
MasterCard Worldwide U.S. and Interregional s s and Criteria Effective as of October 2009 Table of Contents Introduction 4 Merchant Category Guide 6 MasterCard Core Value Cards 10 MasterCard Enhanced Value
Measuring service quality in city restaurant settings using DINESERV scale
Measuring service quality in city restaurant settings using DINESERV scale SUZANA MARKOVIC Faculty of Tourism and Hospitality Management in Opatija University of Rijeka Primorska 42, pp. 97, 51415 Opatija
Adoption of Point of Sale Terminals in Nigeria: Assessment of Consumers Level of Satisfaction Abstract Key words 1. INTRODUCTION
Adoption of Point of Sale Terminals in Nigeria: Assessment of Consumers Level of Satisfaction Olugbade Adeoti * Kehinde Osotimehin Department of management and accounting, Obafemi Awolowo University, Ile-Ife,
Product Design. Chapter 5. Product and Service Design. Service Design. An Effective Design Process. Stages In The Design Process
Chapter 5 Product and Service Design Product Design Specifies materials Determines dimensions & tolerances Defines appearance Sets performance standards Service Design Specifies what the customer is to
EXPERIAN FOOTFALL: FASHION CONVERSION BENCHMARKING REPORT: 2014
EXPERIAN FOOTFALL: FASHION CONVERSION BENCHMARKING REPORT: 2014 An overall look into fashion conversion performance across different countries, sectors and categories. OVERVIEW The fashion conversion benchmark
How Culture Affects your Business Ing. Mansoor Maitah Ph.D.
How Culture Affects your Business Ing. Mansoor Maitah Ph.D. How Culure Affects your Business The Reasons of Growing Interest in Culture Study 1) The globalization of business, 2) Quantum advances in telecommunications
RETAIL MANAGEMENT AN INTRODUCTION
RETAIL MANAGEMENT AN INTRODUCTION RETAILING IS A PART OF OUR LIFE IN RECENT PAST BUYING AND SELLING HAS BECOME MORE FORMAL AND BRAND DOMINATED TRADITINAL FORMS CO EXSIST WITH ORGANIZED RETAILERS. RETAILING
MARKETING MIX IN THE CATERING, HOTEL INDUSTRY AND TOURISM 4P+3P. Ratimir JOVIĆEVIĆ 1
MARKETING MIX IN THE CATERING, HOTEL INDUSTRY AND TOURISM 4P+3P Ratimir JOVIĆEVIĆ 1 Abstract: This paper focuses on additional 3P marketing, which is typical for marketing of services, catering and tourism.
CHAPTER 2 INTRODUCTION TO SERVICES MARKETING
CHAPTER 2 INTRODUCTION TO SERVICES MARKETING 2.1 Introduction The turn of the century has seen profound changes in the global economy. Services have played a crucial part in these changes, because services
Yield Management Literature review
1 Yield Management Literature review Defining Yield Management According to Kimes (2002) yield management can be defined as a method that can help a form sel the right inventory to the right customer at
MasterCard Worldwide U.S. and Interregional Interchange Rates. Rates and Criteria Effective as of October 2006
MasterCard Worldwide U.S. and Interregional s s and Criteria Effective as of October 2006 Table of Contents Introduction 4 Merchant Category Guide 6 MasterCard Cards 9 MasterCard World Cards 19 MasterCard
DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY
DETERMINANTS OF CUSTOMER SATISFACTION IN FAST FOOD INDUSTRY Shahzad Khan, Lecturer City University of Science & I-T, Peshawar Pakistan Syed Majid Hussain, BBA (Hons) student, City University of Science
Decrease Your Expenses.
Decrease Your Expenses. Do you find yourself running short on cash month-to-month? The solution is easy to identify but may be challenging to execute: increase your income and/or decrease your expenses.
The Cost of Movie Piracy. An analysis prepared by LEK for the Motion Picture Association
An analysis prepared by LEK for the Motion Picture Association Contents Overview Major Findings MPA Member Company* Losses Piracy Rates by Country Dollar Losses by Country Worldwide Motion Picture Industry
International Purchasing Office (IPO) and Global Sourcing. Marco Sartor University of Udine
International Purchasing Office (IPO) and Global Sourcing Marco Sartor University of Udine 1 INTRODUCTION IPO definition An IPO can be defined as an offshore buying office or buying house set up to procure
Frequently Asked Questions Travel Advances & Travel Expenses Effective 07/01/2016
The following is intended to answer frequently asked questions regarding the Travel Policy. General Reimbursement Request Questions 1. Can my procurement card be used to pay for business travel expenses?
Customers Acceptance of Online Shopping In Saudi Arabia
Customers Acceptance of Online Shopping In Saudi Arabia Sulaiman A. Al-Hudhaif, Ph.D. Saleh Saad Alqahtani, Ph.D. College of Business Administration King Saud University Introduction: Good news for e-
Challenges and Strategies in Services Marketing - INDIA 2020
Challenges and Strategies in Services Marketing - INDIA 2020 Author-1 Virendra Mohan Johari Assistant Professor, Marketing Faculty Shiva Institute of Management Studies GHAZIABAD- (U.P.), INDIA [email protected]
Service quality in fitness centres: literature review and further research Abstract
Service quality in fitness centres: literature review and further research Abstract Addressing the needs of the customers and understanding their perspectives on service quality (SQ) have become essential
for BSNL internal circulation only
E4-E5 E5 (MANAGEMENT) Marketing of Services AGENDA Define marketing Describe service and its difference from product List the services marketing mix Apply the marketing mix to BSNL services Understand
Customer Analysis - Customer analysis is done by analyzing the customer's buying preferences, buying time, budget cycles, etc.
Data Warehouses Data warehousing is the process of constructing and using a data warehouse. A data warehouse is constructed by integrating data from multiple heterogeneous sources that support analytical
Wat verwacht de hybride consument van de verschillende distributiesystemen? Jan Verlinden Insurance Leader Belgium Capgemini
Wat verwacht de hybride consument van de verschillende distributiesystemen? Jan Verlinden Insurance Leader Belgium Capgemini Each Year, Capgemini and Efma Publish Insights on the Insurance Sector Through
The Investigation in Service Quality Management of 3G Business for Telecom Operators
The Investigation in Service Quality Management of 3G Business for Telecom Operators Jian Shen 1 School of Economics and Management Beijing University of Posts and Telecommunications Key Account Center
Service quality: beyond cognitive assessment Bo Edvardsson Service Research Center, Karlstad University, Karlstad, Sweden
The Emerald Research Register for this journal is available at wwwemeraldinsightcom/researchregister The current issue and full text archive of this journal is available at wwwemeraldinsightcom/0960-4529htm
Using the SERVQUAL Model to assess Service Quality and Customer Satisfaction.
Using the SERVQUAL Model to assess Service Quality and Customer Satisfaction. An Empirical study of grocery stores in Umea. Authors: Supervisor: Chingang Nde Daniel Lukong Paul Berinyuy Sofia Isberg Student
MCQ: Unit-2: Traditional Marketing Mix elements in Services
MCQ: Unit-2: Traditional Marketing Mix elements in Services 1. A tool for assessing the level of service quality based on the difference between users expectations and the service experience delivered
MARKETING COURSES Student Learning Outcomes 1
MARKETING COURSES Student Learning Outcomes 1 MKT 371: Consumer and Buyer Behavior 1. Compare and contrast different perspectives that characterize the study of consumer behavior (e.g. cognitive vs. behavioral).
Venture Capital in China. May, 2012 Brian McDaniel, Goodwin Procter LLP +852.3658.5388
Venture Capital in China May, 2012 Brian McDaniel, Goodwin Procter LLP +852.3658.5388 Company Financing How Do Companies Get Capital? Informal Financing Founder savings, Loans from friends, Credit card
LECTURE 1 SERVICE INVENTORY MANAGEMENT
LECTURE 1 SERVICE INVENTORY MANAGEMENT Learning objective To discuss the role of service inventory and types of inventories in service sector 10.1 Service Inventory A Service product can be viewed as a
Marketing. Joseph F. Hair, Jr. Carl McDaniel. South-Western College Publishing Thomson Learning,.
Marketing SECOND EDITION C J Charles W. Lamb, Jr. MJ. Neeley Professor of Marketing MJ. Neeley School of Business Texas Christian University Joseph F. Hair, Jr. Alvin C. Copeland Endowed Chair of Franchising
Using Choice-Based Market Segmentation to Improve Your Marketing Strategy
Using Choice-Based Market Segmentation to Improve Your Marketing Strategy Dr. Bruce Isaacson, President of MMR Strategy Group Dominique Romanowski, Vice President of MMR Strategy Group 16501 Ventura Boulevard,
ARTICLE 10.00 C-1 COMMERCIAL ZONE
ARTICLE 10.00 C-1 COMMERCIAL ZONE 10.01 PURPOSE The Commercial Zone is intended to provide for the broad range of commercial operations and services required for the proper and convenient functioning of
EQUIVALENT RESIDENTIAL UNIT FACTORS
Public Works Department Water & Wastewater Services WATER & WASTEWATER ENGINEERING DIVISION 2555 West Copans Road Pompano Beach, Florida 33369 954-831-0745 FAX 954-831-0798/0925 EQUIVALENT RESIDENTIAL
This chapter provides information on the research methods of this thesis. The
Chapter 3 Research Methods This chapter provides information on the research methods of this thesis. The survey research method has been chosen to determine the factors influencing hedge fund investment
Product. Promotion. Price. Customer. Place. People. Physical Evidence. Processes
What is Marketing? Marketing is about customers Marketing for Squash Presented by Elizabeth A Dendle Senior Programme Director HKU SPACE Who are they? Marketing is a cultural approach to management - it
Local Ad Dollars 2013 What Business Categories Are Spending and Where. Wednesday, June 19, 2013
Local Ad Dollars 2013 What Business Categories Are Spending and Where Wednesday, June 19, 2013 Introduction & Agenda Welcome, and thank you for joining us Trends from our Media Ad View Plus Forecast Nationwide
CONSUMERLAB. Mobile commerce in Emerging Asia
CONSUMERLAB Mobile commerce in Emerging Asia An Ericsson Consumer Insight Summary Report August 2014 Contents METHODOLOGY 2 KEY FINDINGS 3 DIVERSE MARKETS 4 CASHONOMICS 6 DRIVING CHANGE 8 BUILDING BLOCKS
Electronic Ticketing in Airline Industries among Malaysians: the Determinants
Electronic Ticketing in Airline Industries among ns: the Determinants Tee Poh Kiong Faculty of Business and Management Behrooz Gharleghi Benjamin Chan Yin-Fah Faculty of Business and Management Centre
Course Outline. BUSN 5050/1-3 Marketing Management (3,0,0)
Course Outline Department of Marketing, International Business, Entrepreneurship School of Business and Economics BUSN 5050/1-3 Marketing Management (3,0,0) Calendar Description Students examine the key
Logistics, Operations, and Supply Chain Management
Eidgenössische Technische Hochschule Swiss Federal Institute of Technology Logistics, Operations, and Supply Chain Management ETH Zürich Prof. Dr. Center for Industrial Management Kreuzplatz 5, CH-8032
Impact of Rationality in Creating Consumer Motivation (A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan
(A Study of State Life Insurance Corporation Peshawar - Pakistan) Shahzad Khan Abstract This study primarily attempts to investigate the relationship among the variable to create rational motivation in
LECTURE - 1 INTRODUCTION TO QUEUING SYSTEM
LECTURE - 1 INTRODUCTION TO QUEUING SYSTEM Learning objective To introduce features of queuing system 9.1 Queue or Waiting lines Customers waiting to get service from server are represented by queue and
Introducing the Aline Card by ADP SM
Introducing the Aline Card by ADP SM The shortest distance between you and a better payday The Aline Card the better way to get your pay and manage your money The Aline Card by ADP SM is a pay card that
Monthly Budget Tracker
Expense Guide Monthly Budget Tracker Month Year Credit Canada Debt Solutions 2013 Credit Canada Debt Solutions. All rights reserved. No part of this publication may be reproduced or transmitted in any
EXECUTIVE EDUCATION IN ASIA:! A GROWING DEMAND! is a business unit of
EXECUTIVE EDUCATION IN ASIA: A GROWING DEMAND EXECUTIVE EDUCATION IN ASIA: A GROWING MARKET INDIA CHINA THAILAND MALAYSIA SINGAPORE HONG KONG VIETNAM SOUTH KOREA INDONESIA #1: ASIA EXECUTIVE EDUCATION
Answers to the Problems Chapter 3
Answers to the Problems Chapter 3 1. a. ½ pound of wool trades for 1 pound of butter trades. b. Butter is 40 a pound. c. Yes, many people would accept Mr. Gregg s offer. People could use $1.60 to buy 8
GENERATION Y EXPECTATIONS OF QUALITY IN MASTER OF BUSINESS ADMINISTRATION PROGRAMS. for the. Christian Business Faculty Association.
GENERATION Y EXPECTATIONS OF QUALITY IN MASTER OF BUSINESS ADMINISTRATION PROGRAMS for the Christian Business Faculty Association 2006 Conference by Vicken A. Bezjian, DBA Adjunct Professor, Center for
Perception of Private Label Brand image: A comparison between three different nationality consumer groups.
Perception of Private Label Brand image: A comparison between three different nationality consumer groups. DIALLO MBAYE-FALL CERGAM, University Paul Cézanne Aix-Marseille III (Aix-en-Provence) & University
Selected Thesis Topics for BScBA students Bachelor s Thesis 2015-2016
Selected Thesis Topics for BScBA students Bachelor s Thesis 2015-2016 Please use this list of the fields of International Business for thesis work and potential thesis topics when choosing and informing
Temkin Group Insight Report
ROI of Customer, 2014 CX Highly Correlates to Loyalty Across 19 Industries, Delivers Up To $460M Over 3 Years By Bruce Customer Transformist & Managing Partner Group September 2014 Group [email protected]
An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews
An Empirical Study on the Influence of Perceived Credibility of Online Consumer Reviews GUO Guoqing 1, CHEN Kai 2, HE Fei 3 1. School of Business, Renmin University of China, 100872 2. School of Economics
Buy anywhere, Fulfill anywhere
Buy anywhere, Fulfill anywhere Considerations for Omni-Channel Retail Supply Chain David Hogg, Commerce Solutions Leader Europe October 15 th, 2014 1 1 Customer demands are driving supply chain developments
#ILMEast #ILMQ (Q&A s)
#ILMEast #ILMQ (Q&A s) Forging Strategic Partnership with Our Clients We view ourselves as your partner, offering valuable services and products you can use for your benefit. 2 Clients asked for Detailed
Session 2 Generating Value from 'Big Data' Mark T. Bain
Session 2 Generating Value from 'Big Data' Mark T. Bain Presented by Mark Bain Head of Insurance Consulting KPMG GENERATING VALUE FROM BIG DATA 1 BIG DATA IS EVERYWHERE WHAT IS BIG DATA ALL ABOUT? WHAT
IMPLEMENTING AUTOMATED RETAIL LESSON PLAN MODULE 2: PRODUCT
IMPLEMENTING AUTOMATED RETAIL LESSON PLAN MODULE 2: PRODUCT TIME REQUIRED Sponsored by One to two ninety-minute block classes for marketing students OBJECTIVES At the conclusion of this lesson, students
OUTCOME OF PATIENT SATISFACTION IN HOSPITAL SERVICES, CHENNAI. S.Sharmila MBA., **Dr.Jayasree Krishnan PhD., ABSTRACT
OUTCOME OF PATIENT SATISFACTION IN HOSPITAL SERVICES, CHENNAI * S.Sharmila MBA., **Dr.Jayasree Krishnan PhD., Research Scholar, Dean and Hod for Dept of Mgt Studies Sathyabama University, Chennai. St.Josephs
TELLING THE GOOD STORY OF COFFEE SERVICE AND VENDING
TELLING THE GOOD STORY OF COFFEE SERVICE AND VENDING KEY DEFINITIONS What is a Vending Machine? A Vending Machine is an operational machine located at either a client site or in a public location designed