THE OPPORTUNITIES OF BIG DATA CREATING A DATA ECO-SYSTEM UNLOCKING BIG DATA VALUE

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2 BIG DATA VALUE WITH ROZETTA HERCULES + ATHENA THE OPPORTUNITIES OF BIG DATA Every business generates data. It s increasing in size, speed and variety fuelled by the explosion of new devices and internet applications and amplified by the growth in broadband internet speeds. Faster broadband means bigger, faster and more varied big data with ever growing volumes of s, videos, documents, files and spreadsheets. This creates enormous challenges in the way data needs to be captured, stored, secured and analysed. But it also creates opportunities to leverage data to create new, never before imagined, insights and monetization opportunities. UNLOCKING BIG DATA VALUE CREATING A DATA ECO-SYSTEM We understand the value in creating a data eco-system - a powerful system that enables data to be leveraged to its maximum potential by your team, partners, customers and, ultimately via open innovation. We ve created a platform to help you make this happen. Our core data platforms are designed to facilitate the growth of a data eco-system to leverage innovation beyond the scope of your organisation. They are named after a couple of wise and powerful deities -Hercules -a strong and powerful God, and Athena, the Goddess of wisdom. Together, they provide the outstanding level of big data support and insight needed to become a truly responsive and customer-led organization. On its own, big data isn t useful. It s just big. But when it s combined with the right technology, capabilities and expertise, it can make a lot of difference in a time-sensitive and competitive world. We know that data can be very useful, providing deeper insights about customers, partners and the fundamentals of a business. But it s not just useful for your business. The value of your data grows exponentially when combined with a variety of data from other sources and can be made available to business partners and customers to use. This is what we term a data eco-system.

3 WHAT IS ROZETTA HERCULES? Hercules is our heavy lifting, data storage cloud platform that forms the core of the data eco-system. It allows you to quickly and cost effectively capture and store your data to make it discoverable and usable by your team, partners, and even customers for open innovation using standard analytics packages like R and Matlab. Hercules even enables apps to be built that leverage your data eco-system, your partners data and external data sources like the ABS. Users can easily build highly scalable, cost effective web applications on top of their data via an open unifying API that provides data discovery, access and also analytics via RoZetta Athena. Hercules and Athena work together with a proven track record in reducing organisations operating costs across a wide variety of industries including financial services, agricultural services, education and government. Hercules Cloud Platform architecture has been built using Hadoop, CloudSearch, RedShift, Cassandra, DynamoDB and RoZetta's own technology, to provide a highly scalable, secure, robust and innovative solution. HERCULES & ATHENA ARCHITECTURAL OVERVIEW

4 HOW DOES HERCULES WORK? We work with your team to build a customised big data solution specific to your needs and help load your data into the Hercules platform. We choose the best storage technology within Hercules for your data and usage patterns to scalably capture and store all of your data, regardless of the volume or type of data. Need to add a new data set? This is easily done using the Hercules Cloud Platform which enables data to be loaded from other sources for use in your analytics or in your applications. Hercules makes it easy for you to build applications using your data on our open APIs or we can build applications for you to your specification. Together, Hercules and Athena allow you to hook your analytics into Hercules using off the shelf solutions like R, Matlab and Tableau, to rapidly analyse or visualize data making it easy to innovate, create and leverage your data using the tools you know

5 HERCULES BENEFITS RoZetta Hercules effectively equips organisations for the long term with a future proofed, scalable cloud platform versus spending and investing lots of time, dollars and resources on building your own bespoke solution. The benefits of migrating to Rozetta Hercules are huge, not just for organisations moving from costly legacy systems. Being a cloud based platform means that you can more cost effectively scale up and down with fluctuating workloads via a highly robust, secure, versatile and resilient platform. THE KEY BENEFITS INCLUDE: BENEFITS Scalibility Speed Lower cost/tco (Total cost of ownership) Superior Performance Reliability Manageability Security Ease of use Collaboration Flexibility User Activity Reporting HOW HERCULES PROVIDES THESE BENEFITS Hercules cloud based platform handles huge amounts of data by the zetta byte load. You can build scalably first time. Far greater speed and ease of development vs a bespoke solution. Data is rapidly mined and processed with access via an API that allows easy development of multiple applications running across your data. Provides simple compute and analytics framework, lowering development and operating costs and total cost of ownership. (TCO) Our APIs are open so you can develop your own applications and save costs. Scalability with performance, as your data size increases so too will the performance of Hercules. Hercules is architected for resilience and uses best practices in the Amazon cloud to achieve a bulletproof solution. Amazon AWS is a globally proven robust and reliable cloud platform. You can ensure that your system has no downtime or crashes whatever the size of your data or analytics demands. Hercules provides all the monitoring and alerting features that you d expect of an industrial strength platform. Data security is paramount. Our architecture ensures that your data is protected. Only authorized users and applications can see your data. Access restrictions are determined by you at both the user, application and data level. This is essential in a data eco-system. No matter what the size or structure of your data, we make it easy to discover, access and explore your data. Hercules supports users across your organization, your partners and globally to collaboratively access and leverage the same data whilst maintaining data security. Hercules is designed as an open platform that provides greater flexibility from low end data storage to high end customised use, supporting a wide range of data technologies. Hercules helps you to track how users are accessing your data so that you can invest effort in the right data sets and applications.

6 WHY USE HERCULES? WHAT IS ATHENA? It s easy to create an application on the web using a small data set but as your data and user base grows you need to scale up your applications. This can be very expensive and resource intensive. Hercules enables you to cost efficiently scale up your data and applications, leveraging RoZetta s proven expertise in big data storage, management and analysis, unleashing the full power and scope of your data and analytics to achieve your objectives. Hercules works in combination with our Analytics platform, RoZetta Athena to deliver real-time information and analysis. Typical use cases for Hercules and Athena include: I have one or more data sets that I want to sell/share externally or make wide use of internally I want to create an application (app) creation eco-system for my staff, partners, clients to use my data to create revenue, grow markets, enter new territories I have a data set that I want to run analytics on but I can t make it scale: for the number of users or the size of data or the complexity of my algorithms I d like to combine my data with external data to grow my insights or add value for clients and partners RoZetta Athena is an advanced analytics platform that puts big data to work for you. Doing analytics scalably is difficult. Athena, when combined with Hercules, greatly reduces this complexity. Athena enables you to run heavy duty analytics in a tunable and scalable compute cluster that runs right next to the data you ve lifted with Hercules. Traditionally moving massive data sets for others to build apps on can be a slow and expensive operation with many security and licensing issues Combining RoZetta Hercules and Athena allows us to provide cleverly customised solutions. It s easy to create an application on the web using a small data set but problems arise when your user base and data size grows. It gets very expensive to make your application robust and scalable. Not so with Athena, a highly scalable interactive data analytic solution. HOW DOES ATHENA WORK? RoZetta Athena works with our secure, scalable cloud platform, Hercules. It provides the analysis component of our big data solution via a secure framework for your analytics to run on a scalable compute engine that sits right next to your data. You can access Athena from many off the shelf analytics packages such as MatLab and submit your analytics to Athena for execution. Athena is accessible via an open API so your team can readily use Athena. Alternatively, the RoZetta team can also help you to build scalable solutions.

7 ATHENA BENEFITS Trying to make sense of big data by developing bespoke solutions can be costly, time-consuming and just plain daunting, especially for mission critical applications. Athena makes this a much more cost and time-effective process by enabling you to rapidly run your analytics on your big data. By utilising the combined benefits of Hercules and Athena you will unleash the full power of your know-how and data. Athena allows you to take your know-how to your data the fastest and most cost effective way to really scale your analytics. As Athena is bundled with Hercules, you multiply your benefits, gaining all of the benefits from Hercules platform (outlined earlier) as well as some additional benefits that Athena provides. These include: Speed of development, efficiencies and cost effectiveness using Hercules + Athena vs a fully bespoke solution Robust, reliable, secure and resilient analytics Knowledge management Analysts can share each others insights gaining collective knowledge Programmatic (API) access to your data, to run your analytics quickly and cost effectively Wide range of supported analytics technologies Ongoing technology updates and enhancements via Hercules & Athena development roadmaps USE CASE 1 Hercules and Athena at work :A compelling example of the key benefits of using Hercules and Athena is our work in the agricultural services sector, where we combined our two hero products to connect people, processes, data and even Mother Nature - cows, oysters and grass, uploading their data to Hercules with apps developed to analyse the results via Athena. The results are exciting. Optimised production and harvest yields, finely-tuned cost control and the intelligence required to make more informed decisions about the way we use resources, manage the economy and ultimately help feed the world s population. USE CASE 2 Mortgage Risk Analytics RoZetta is working with a company providing mortgage risk analytics to a number of clients. The company has developed an initial product which performs well for the current user base. However, scaling this to cope with a global data-set and userbase requires specialist skills and a scalable platform to grow with their data and business. RoZetta is using Hercules and Athena to help this client scale their application and their data handling ability. The mortgage-risk analytics will be taken to the data to ensure a scalable compute solution is created by leveraging RoZetta Athena. Saving them time, resources and improving their bottom line.

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