International Business Coventry University

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1 H, International Business Coventry University (.),, (Hopkins, 2007)..,.,,.,,....,. H. 63,. :,, JEL: 14, Q42,.,, (Haines et al, 2007). (Mankiw, 2001,. 256).,

2 (.)., Hopkins ( ),...., (Hopkins, 2007). World Business Council for Sustainable Development (1998),.,,. (2001, 8),,. Freeman (1984),.,. (Freeman, ).» (Freeman, ).,. Freeman (1984)., (Caroll, 2001).,..., (McWilliams Siegel, 2001)., (Kovacs, 2006). (Balabanis et al, 1998),, (Becker- Olsen et al, 2006)..,

3 (Berry Rondinelli, 1998; Rondinelli Berry, 2000). Chapple et al (2005) ,.,.,, Cruz (2008).,.. Reinhardt Vietor (1996), 1 (KW). Wallner (1999).,,,.,,.,.,.,, (Reinhardt Vietor, 1996).,, (Bahaj, 2002)... (Pearce, 2006). (2007),,.,,,., KWh 30 40%

4 ,.,.,....,,, (, 2007).. (Malhotra Birks, 2007), ,.., (, 2007), 240 (, 2007)., 1661 (, 2007) (, 2007).,.,. (Lancaster, 2005)..,.,,,,. (Papasolomou-Doukakis

5 et al, 2005). (European Environment Agency, 1998).,. (Malhotra Birks, 2007).. Likert,...., Papasolomou-Doukakis, (2005). (1993) Rondinelli Berry (2000)... SPSS Version 15.., 63,. 19. ( 1) , 12, 18, 12 1., , , ,

6 1: Vali d 1 Frequency Percent Valid Percent Cumulative Percent 16 25,4 25,4 25, ,2 3,2 28, ,6 1,6 30, ,6 1,6 31, ,8 4,8 36, ,2 3,2 39, ,5 9,5 49, ,7 12,7 61, ,2 3,2 65, ,8 4,8 69, ,3 6,3 76, ,2 3,2 79, ,2 3,2 82,5 14 E 1 1,6 1,6 84, ,6 1,6 85, ,6 1,6 87, ,6 1,6 88,9 18 A 3 4,8 4,8 93, ,3 6,3 100, ,0 100,0 Factor Likert factor. factor. Kaiser- Mayer-Oklin.687,.6 (Pallant, 2006) Bartlett Test. scree test. 48.3% % 2 15% 2)

7 3). (r = +.22). Gronbach alpha,.7 (Pallant, 2006)., Gronbach alpha , Likert. 2: Factor : Principal Component Analysis. Co mp on en t Rotation Sums of Squared Loadings (a) Extraction Sums of Squared Initial Eigenvalues Loadings % of % of Varianc Cumulative Varianc Cumulative Total e % Total e % Total 1 4,994 33,294 33,294 4,994 33,294 33,294 3, ,249 14,991 48,284 2,249 14,991 48,284 3, ,538 10,254 58,539 1,538 10,254 58,539 3, ,208 8,055 66,594 1,208 8,055 66,594 1,386 5,965 6,437 73,030 6,782 5,215 78,245 7,710 4,736 82,981 8,636 4,238 87,219 9,465 3,103 90,323 10,395 2,632 92,954 11,303 2,019 94,974 12,260 1,736 96,710 13,221 1,475 98,185 14,166 1,107 99,292 15,106, ,000 Likert.,, , = 3).,,, 2.84, , ( = 3.87), ( = 3.84), ( = 3),

8 ( = 3.49), ( = 3.40) ( = 3.13). 3: Factor : Component 1 2,861,793,727,669,636,449,616,586,479,349,400,316,374,857,798,776,618,633,552,

9 , , ( = 2.78) ( = 2.81). ( = 2.98). t-test..05. t-test (Sig.(2- tailed)<.05) (Pallant, 2006), (Sig. (2-tailed) =.032). (Sig. (2-tailed) =.007)..,, crosstabulations., 57.1%. 61.4% 47.4%., 58.5%. 60%, 42.9%., 34.5%., 40%. 31.6% 45.5%. 50%.,, 38.9%., 43.6% 46.7%. 36.8% 54.5%

10 %. 38.9%. 35.9% 46.7%., 42.1%, 36.4%. 60% E.K.E :

11 ., 19%, 17.5%, 11.1% 9.5%. 38.1%, 4.8% ( 2).,, 24.4%, 20% 28.6%. 38,1% 4,8% 9,5% 11,1% 19,0% 17,5% / 2:.,, 20.5% 31.6% ( 4)

12 4: : Crosstabulation Count % within Reasons Against Adoption 71,4% 28,6% 100,0% % within Region 11,4% 10,5% 11,1% % of Total 7,9% 3,2% 11,1% Count % within Reasons Against Adoption 83,3% 16,7% 100,0% % within Region 11,4% 5,3% 9,5% % of Total 7,9% 1,6% 9,5% Count % within Reasons Against Adoption 50,0% 50,0% 100,0% % within Region 13,6% 31,6% 19,0% % of Total 9,5% 9,5% 19,0% 4 Count % within Reasons Against Adoption 81,8% 18,2% 100,0% % within Region 20,5% 10,5% 17,5% % of Total 14,3% 3,2% 17,5% 5 Count % within Reasons Against Adoption 70,8% 29,2% 100,0% % within Region 38,6% 36,8% 38,1% % of Total 27,0% 11,1% 38,1% 6 Count % within Reasons Against Adoption 66,7% 33,3% 100,0% % within Region 4,5% 5,3% 4,8% % of Total 3,2% 1,6% 4,8% Count % within Reasons Against Adoption 69,8% 30,2% 100,0% % within Region 100,0% 100,0% 100,0% % of Total 69,8% 30,2% 100,0%,,

13 (European Commission, 2007)...,.,,.,,.,,,..,,,,.,,.,., / / ,. 2001/77/EC., 21% 2010 (, 2004) ,.. World Business Council for Sustainable Development (1998)

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