Make The Phone Ring Again. With Brad Korn

Transcription

1 With Brad Korn

2 Brad Korn Greater Kansas City Area & Lincoln, NE KWU International Master Faculty Certified Business Coach John Maxwell Founding Member Coach Featured on HGTV s My House is Worth What? Featured in Realtor Magazine: Top 10 Website Winner of Realtor.com Marketing Contest

3 Get Ready! Complete the questions on this page as a warm up to prepare for your coaching call. How would you rate your current MREA Model of Lead Generation on a scale of 1-10? (1: no lead gen or database organization, 10: Getting 12:2 return, full 8x8 AND 33 Touch in place) Circle where you feel you are: What do you feel would take your Lead Generation and Drip System to a TEN?

4 Objectives for Topic 1 1. Evaluate current process for Lead Generation and Follow up 2. Setting the Stage to think like a Millionaire Real Estate Agent 3. Understand the 3 Key Areas of the Lead Generation Model. 4. Understanding how your drip system will earn you a 12:2 return. 5. Develop the habit of feeding your database every day by understanding where your leads are. 6. Tracking the Numbers

5 Following the Proven Models The key for following the Millionaire Real Estate Agent models is to avoid placing creative innovation ahead of the effective implementation of proven foundational models. Which Business has a more stable foundation?

6 Natural Ability and Achievement Ceilings

7 The Three L's of the MREA

8 What is the Focus? 1. Focus on : It is a, numbers game. 2. Focus on getting a minimum number of and these listings. 3. Focus on :,, and people as needed to keep #1 and #2 growing. The people and your systems and add tools as needed.

9 How an MREA Thinks

10 What s Your Why? Great exercise to determine your (and your team's) Big Why

11 Big Why Recap Always dig 3 deep on your big why answers. If you big why is more money, what will you do with that money? If you had the money and you did that, what would that do for you? If you had that, how would it make you feel? Now you are getting closer to your Big Why.

12 What Do MREA Agents Focus On Vilfredo Pareto ( ) an Italian economist discovered the pattern underlying the 80/20 principle in While studying patterns of wealth and income in 19 th Century England, Pareto found that most income wealth went to a minority of the people.

13 80/20 Rule

14 80/20 Rule

15 What Do MREA Agents Focus On (continued)

16 What Do MREA Agents Focus On (continued)

17 Eight Goal Categories of MREA

18 Three Key Areas of Lead Generation

19 Three Key Areas of Lead Generation

20 Three Key Areas of Lead Generation 3 Key Areas 1. and 2. Set Up a and it day 3. Market to your

21 Three Key Areas of Lead Generation

22 Your Database is a Goldmine Multiple Mediums of Marketing Campaigns / Action Plans

23 Your Database is a Goldmine Multiple Mediums of Marketing Campaigns / Action Plan

24 Let s Play the Branding Game

25 Let s Play the Branding Game

26 Let s Play the Branding Game

27 Let s Play the Branding Game

28 Let s Play the Branding Game YOU:

29 Amplified Results BREAKOUT CLASS TITLE SLIDE <#>

30 Statistical Proof For every 12 people on the 8 x 8 and 33 Touch you will get 2 pieces of business. Mass Marketing 1 person in every 50 For every 50 people on an 8 x 8, you re getting 6 pieces of business.

31 Let s Play the Branding Game

32 It is about the CONNECTION

33 The Lead Generation Numbers Using the 12:2, 50:1, 12 Touch Conversion rates, the MREA Agent has 3 options for reaching their annual goal of 320 sales.

34 Where To Start Start with your list of 150 people you know, and who know you. Even if you have been in business for quite some time, there are probably 100 people you know that are not in your database currently. Use the Memory Jogger List to think of your next people you are going to be on purpose about adding to your database.

35 Where To Start BOLD Yellow Pages Exercise Memory Jogger

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37 Recap Don't worry about being creative. First set a strong foundation for your real estate business. The MREA models are proven and if you set a strong foundation, focus on the right activities and systematically market to your database, you will have all the time in the world to get creative, later.

38 Your Database is a Goldmine Action Items Week 1 Complete the Memory Jogger List. Complete YOUR Big Why. Read pages of the MREA book a minimum of 4 times before next call. Watch video at

39 Your Database is a Goldmine Next Call Monday, October 27 th 8:30am Pacific, 11:30am Eastern Contact Management Systems Feed Your Database Every Day What Your Database NEEDS to do Tracking Your Numbers How & Why Action Plans Work

40 Your Database is a Goldmine Your Database is a Bank Vault