The HP Neoview data warehousing platform for business intelligence Die clevere Alternative

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1 The HP Neoview data warehousing platform for business intelligence Die clevere Alternative Ronald Wulff EMEA, BI Solution Architect HP Software - Neoview 2006 Hewlett-Packard Development Company, L.P. 1The inf ormation 18 April 2007 contained herein is subject to change without notice Agenda Timelines: History, Future and innovations Challenges facing the BI marketplace The HP Neoview data warehousing platform BI packaged solutions for vertical industries Proof points Neoview platform services 2 18 April

2 Perils of prediction Computers of the future may weigh no more than 1.5 tons. Popular Mechanics April Brand new : Windows XP just released (25 oct), Mac OS X, Xbox, Pentium IV Google fighting to become search engine #1 Notebook : 700mhz, 64Mb Ram, 30Gb.. Ericsson T April

3 Bio Internet Users Milestone (1 bio in 2005) Microsoft Windows Vienna SP1 scheduled to launch By 2011, processors will clock at >20 GHz and 6 terabytes of storage will be common (Gartner) Bandwidth becomes more cost effective than computing The worldwide market for "wireless handsets" totaled $110 billion in 2005, $250 billion in million units this year, a number that should "more than double" by 2011, at which time annual smartphone shipments will account for more than 480 million units. Half a bio users doing Mobile TV in 2011 Half the World will use a Mobile Phone by April 2007 Challenges facing the business intelligence marketplace 6 18 April

4 BI trends: customers relying on information to drive business agility Operational business intelligence Integrated into critical business operations Right information at the right time Decision processes linked with just-in-time information Unified information Consistent data view for critical business decisions Increased value through simplification Business Information technology 7 18 April 2007 Expanding data warehouse use An increasing level of analytics and BIoriented functionality in OLTP applications is creating a new level of use of the DW. Magic Quadrant for Data Warehouse Database Management Systems, 2006, Gartner, 12 September April

5 Challenges facing today s data warehouse/bi systems Cost Excessive purchase, upgrade, and service costs Administration costs rising Data mart proliferation overhead Performance Need for operational analytics means More data sources More frequent updates More users More ad hoc queries Capability Mixed BI workload pressures Operational decisions need High availability Detail data System security issues Scalability limitations Complexity Complex installation, configuration, upgrade, and capacity planning Constant database tuning and maintenance User prioritization Software integration and vendor alliances 9 18 April 2007 HP Neoview platform addresses today s data warehouse/bi system issues Cost Standard commodity hardware Minimal operations management, DBA effort High performance and concurrency in mixed workload environment reduces data mart proliferation Performance Massively parallel engine Scales to 100s of processors Proven massively parallel virtualization software and DBMS Capability Industry s leading 24x7 platform Architecture tailored for data warehouse/bi Capability and components from other HP divisions Complexity Simplicity of complete packaged hardware/software platform preconfigured, integrated, and tested Remotely monitored, upgraded, and repaired by HP Prepackaged vertical solutions April

6 The HP Neoview platform Flexible deployment options April 2007 The Neoview platform enterprise-class data warehousing Legacy applications + data marts = chaos Enterprise data warehouse = simplification Production control MRP Inv entory control Finance Marketing Sales Production control MRP Inv entory control Principles Obtain data once and at the source Data is complete and detailed Define, model, and map all data Help ensure all data has integrity Provide complete access Flexibility and scale Parts management Accounting Parts management Logistics Shipping Raw goods Management reporting Engineering Actuarial Logistics Shipping Raw goods Neoview platform Single integrated source of enterprise information Order control Human resources Order control Purchasing Purchasing April

7 The HP Neoview platform a nondisruptive EDW offload Enterprise data warehouse Neoview platform benefits Cost-effective, high-performance platform meets service-level requirements EDW is relieved from demanding application Expensive EDW upgrade avoided Production control MRP Inv entory control Parts management Logistics CRM Shipping Raw goods Order control Purchasing CRM Neoview platform April 2007 The HP Neoview data warehousing platform April

8 The HP Neoview platform An innovative enterprise data warehouse An integrated, preconfigured hardware and software platform for data warehousing Powerful enough for the most complex and demanding BI projects Simplicity reduces time and effort for implementing and managing data warehousing projects Up to 40% less than the cost of traditional offerings * Single vendor for one point of accountability Enterprise class Appliance-like simplicity Affordable Surrounded by world-class HP Services * Based on publicly available pricing data versus equivalent Teradata and IBM configurations April 2007 Architecture tailored for data warehouse/bi Shared-nothing massively parallel architecture No bottlenecks to limit scale Balanced SQL execution across all processors and disks Enhanced scalability Most advanced parallel query optimizer Transparent enhancement and parallelization of very complex queries Automatic transformation of inefficient queries into enhanced ones High ratio of processing power to storage On-the-fly processing capabilities that reduce the need for complex nightly batch processing for indexing, aggregation, summarization, and materialized views April

9 Unrivaled availability Elimination of unplanned downtime Continuously available, in spite of any single point of hardware or software failure HP monitoring, upgrading, and repairing of all of the platform s hardware and software. Elimination of planned downtime DBMS modification and reorganization online All queries, updates, loads, and inserts continue during work April 2007 Easy to incorporate into existing environments A complete, preconfigured solution that can be rapidly deployed, easily managed, and is compatible with existing BI applications Preserves existing investments in tools, people, and processes Data integration Query, reporting, and analysis Neoview platform April

10 Simplicity Deployment Delivered preconfigured, integrated, and tested Compatible with existing BI infrastructure Data model agnostic No new learning or staffing requirements Administration No table spaces to define and manage, no partition boundaries to define and tune Indexes and materialized views are optional Simple GUI tools, scripting interface, and automated administration services Management Performance and workload dashboard Self-managing subsystems Secure remote monitoring, support, and incident analysis April 2007 Proof points April

11 Early results Enterprise Challenge Results Large U.S.-based retail Compare performance of 12,000 queries with EDW competitor Large EMEA-based retail Accommodate doubling of data due to merger Early Neoview purchase Demonstrated Neoview maturity Comparable performance at fraction of cost Early Neoview purchase Query performance 10x improvement U.S.-based transportation Compare queries on Passenger Name Record data against EDW competitor Financial services Test load and queries within 2 3 days with no prior access to data/queries EMEA-based retail banking Prove scalability, high performance, low cost Customer impressed by fault tolerance Effective demonstration of parallelism Scale testing in progress Demonstrated ease of use, fast time to results Query performance 10x improvement Demonstrated ability to integrate with existing tools/applications Public sector dept. Increase viable ad hoc user population More query users, better performance 50% increase in database size with no response time effect April 2007 Neoview services April

12 HP Services for the Neoview platform: committed to your success Rich business intelligence and enterprise data warehouse experience and expertise Services to support every stage of your solution life cycle Up-front services to provide rapid time to benefit Integrated service delivery Secure, proactive and remote support Comprehensive, consistent global support April