Mobile Device & Application Management in Germany, France, the UK, and Switzerland

Transcription

1 Mobile Device & Application Management in Germany, France, the UK, and Switzerland

2 Sponsors The creation and distribution of this study was financially supported by: AirWatch, LLC., Citrix Systems GmbH, Cortado AG, COSYNUS GmbH, Swisscom AG and T-Systems International GmbH Premium sponsor: Silver sponsors: 2

3 Table of Contents I. Introduction Executive Summary 5 Background to the Study 8 II. Survey Outcomes Status Quo 16 Strategies, Rules, and Relevance of BYOD 27 Implementation and Need for Action 43 Relevance of Service Providers and Cloud Solutions 56 III. Conclusion: Analysts Assessments MxM in CH, DE, FR, UK: Conclusion by Dr. Andreas Stiehler, Lead Analyst of the Study 65 MxM in Germany: Conclusion by Nicole Dufft, SVP PAC Germany 66 MxM in Switzerland: Conclusion by Julia Reichhart, Principal Analyst DACH Region 67 MxM in France: Conclusion by Olivier Rafal, Principal Consultant PAC France 68 MxM in Great Britain: Conclusion by Philip Carnelley, Principal Analyst PAC UK 69 IV. Corporate Profiles of the Premium and Extended Silver Sponsor AirWatch 72 T-Systems 75 V. Appendix Disclaimer, Usage Rights, Independence, and Data Protection 77 About PAC 78 3

4 Executive Summary PAC

5 Executive Summary (1/3) Smartphones and tablets are firmly established in everyday business life. And this trend is on the rise: one in five respondents expects a significant increase in tablet or smartphone use. The variety of device types and operating systems is a headache for employees responsible for ITC. An average of 2.4 different operating systems are deployed in each company. Only half of companies consider themselves adequately equipped for the associated challenges. Despite increasing requirements 60% of companies have no mobility strategy! Many companies do not currently have any rules in place for the management of end devices and applications. Action is needed in particular when it comes to handling mobile data. BYOD is at least tolerated in three quarters of companies and even promoted in a fifth of them. A quarter of companies forbid the commercial use of private end devices. The main argument of the BYOD refuseniks centers around security concerns. New focus: bring-your-own-application Two thirds of companies give their employees free rein in terms of using mobile applications on company-owned end devices i.e. they let them use corporate or private applications without any regulation. 5

6 Executive Summary (2/3) Enormous need for investment in mobile device, application, or content management Only one in four companies uses an MxM system today (with substantial differences between countries). The investment plans reported by employees responsible for ITC point to high double-digit growth within the next twelve months. Mobile Content Management tops the investment agenda More than 40% of companies are planning concrete investments or see need for action in this context. A third of companies also see need for action in terms of an integrated MxM platform for the management of end devices, applications, and content. Corporate app stores are becoming increasingly important Half of respondents rate this concept as being relevant for their own company. A quarter of all companies have already implemented a corporate app store or are planning to do so in the next twelve months. Substantial need for action and investment on the topic of mobile security Only 15% of companies have addressed the security of mobile applications and data to date! This means that mobile data security, including the implementation of policies and the separation of private and commercial data, is right at the top of the agenda way ahead of administration topics. Mobile technologies need to be integrated into a holistic ITC management concept Around 40% of respondents report need for action regarding the integration of mobile management functions within a holistic ITC management concept. There is an equal need for integration across all areas, including rights and access, version and license, or content management. 6

7 Executive Summary (3/3) Demand for IT consultation and system administration for enterprise mobility is increasing rapidly! The share of companies that work with external service providers on various mobility topics is set to double over the next twelve months. Consultation regarding the development of a security concept and the implementation of MxM solutions is particularly sought-after. Cloud Computing Opinions are divided regarding the operation of an MxM solution cloud is broadly accepted! Whist half of companies prefer an owner-operated approach, the other half opt for cloud or managed services. A quarter of companies today prefer a cloud solution, and a third of companies would accept a cloud solution with restrictions in future. Significant country-specific differences are evident in all areas examined: Great Britain leads the way: companies in UK lead the way in the European comparison both in terms of promoting BYOD as well as the implementation and further development of MxM solutions through to the acceptance of cloud offerings. Companies in Germany are at a similarly advanced stage as those in UK in terms of the implementation of MxM solutions, but lag behind when it comes to BYOD and cloud acceptance and implementation. Companies in Switzerland top the table in terms of smartphone use for business purposes and are considerably more flexible regarding BYOD than for example German companies. However, they are comparatively reserved in implementing MxM solutions and form the largest group among the cloud refuseniks. Companies in France bring up the rear in almost all aspects of this study. Mobility-specific opportunities and challenges seem to have less weight there than in other European countries. 7

8 I. Background to the Study PAC

9 Mobile Device Management (MDM) today is far from a niche topic Diversity of mobile end devices and operating systems Mobile Cloud applications for private and business use Employees responsible for ITC need to act Consumerization, unchecked mobile growth, and security loopholes Flexible working-time models & mobile business processes it s a very real problem! 9

10 Mobile Device Management is developing Multi-platform support Mobile device, application & content management Mobility as an integral component of IT (service) management Simple manufacturing solution (BES) into an integral component of IT service management 10

11 Where do companies currently stand? How is the mobility trend being anticipated and what strategies will be used to cope with it? 11

12 As a reality check the study provides a comprehensive stock-take of mobile device, application & content management (MxM) in practice Use of various end device types and operating systems Perception of opportunities and challenges Ability to overcome the challenges (selfassessment) 1 Status Quo 2 Strategies Mobility management: strategic vs. ad-hoc? Implementation of rules for MxM Relevance and manifestation of BYOD and concepts for the use of mobile applications 4 External support 3 Implementation Status quo and plans for the deployment of external service providers Relevance and implementation of cloud and managed-service offerings Implementation of MxM solutions Need for action and investment regarding the expansion and integration of MxM solutions 12

13 Representative study enables the analysis of size-related and country-specific characteristics Composition of the sample by country Composition of the sample by local employee numbers Germany France United Kingdom Switzerland employees 1,000 employees and more Shares in percentage of all companies, n = % 15% 27% 27% Shares in percentage of all companies, n = % 64% From June to August employees responsible for IT and mobility from companies of various sectors with more than 100 employees in Germany, France, the UK and Switzerland were surveyed by telephone. The results were weighted so that the statements provided a representative picture of all companies in the respective countries (by sector group and size class). 13

14 Frequently-used abbreviations in the following analysis MxM Mobile device, application & content management MDM Mobile Device Management BYOD Bring-your-own-device CH Switzerland DE Germany FR France UK United Kingdom 14

15 II. Survey Outcomes PAC

16 Status Quo PAC

17 Today smartphones are a firm fixture of everyday business life and tablets are on the rise How high is the share of those employees in your company who use smartphones for business purposes? > 30% 10 < 30% 1 < 10% 0% How high is the share of those employees in your company who use tablets for business purposes? > 30% 10 < 30% 1 < 10% 0% Shares (weighted) in percentage of all companies, n = % 46% 3% 36% Shares (weighted) in percentage of all companies, n = % 44% 10% 17% Worth noting: In a good third of companies more than 30% of employees use smartphones for business purposes. Tablets are already used in more than two thirds of companies. 17

18 Smartphone use for business purposes is above average in Switzerland The share of employees who use smartphones for business purposes is low (less than 10%) medium (10% to 30%) high (more than 30%) UK: 12% CH: 15% DE: 23% FR: 23% FR: 35 % CH: 36% DE: 44% UK: 62% UK: 26% DE: 33% FR: 42% CH: 49% 18

19 The usage of mobile end devices both tablets and smartphones will continue to rise in the medium term How is the usage of smartphones and tablets going to develop in the next two to three years? Strongly decrease Slightly decrease Strongly increase Slightly increase A fifth of respondents expect smartphone and tablet use to rise sharply! Smartphone Tablet Shares (weighted) in percentage of all companies, n = 326 Worth noting: It is not anticipated that smartphones will be displaced by tablets, nor is a consolidation of the mobile end-device landscape expected. 19

20 Germany and Great Britain are expected to catch up in terms of provision with smartphones and tablets Rise in smartphone use expected Rise in tablet use expected CH: 49% FR: 53% DE: 64% UK: 65% CH: 48% FR: 51% UK: 72% DE: 74% PAC

21 In many companies two or more operating systems are currently used Google is closing the gap on Apple ios/apple... Android/Google... BlackBerry/RIM... Windows Mobile/Phone/ Microsoft... Symbian/Nokia 5 3 Which mobile operating systems are in use on those end devices that are used for business purposes? Predominantly Partly Shares (weighted) in percentage of all companies, n = 326 Worth noting: An average of 2.4 different mobile operating systems are currently deployed in each company. More than two thirds of companies today are using Android! 21

22 The diversity of mobile operating systems is particularly pronounced in the UK Rating: partly or predominantly in use CH DE FR UK ios/apple In UK an average of 2.9 different mobile operating systems are currently deployed. Android/Google BlackBerry/RIM Windows Mobile Phone/Microsoft Symbian/Nokia Worth noting: The often discussed displacement of BlackBerry by ios and Android is particularly pronounced in Switzerland. 22

23 Employees responsible for ITC see the new mobile diversity as both an opportunity and a challenge With a good range of mobile end devices and applications we can motivate employees and ensure their loyalty to us. The diversity of mobile end devices and applications harbors enormous security risks. 45% With mobile applications and end The diversity of mobile 53% devices we can boost the productivity of our employees. end devices and applications means higher administrative overheads. confirmed by 55% of respondents 53% 23

24 Only half of companies consider themselves adequately equipped for the challenges in the mobility area. We feel sufficiently prepared for the challenges in the mobility area. Completely applies Rather applies It depends Does rather not apply Does not apply at all Don t know/no answer Interesting: The analysis shows no significant differences by countries and size classes. Shares (weighted) in percentage of all companies, n = % 34% 4% 17% 30% Just under a fifth of employees responsible for ITC consider themselves overwhelmed by the diversity of end devices, applications, and operating systems. 24

25 Employees responsible for IT in DE are particularly critical in respect of admin overhead and security Rating: Rather/completely applies CH DE FR UK The diversity of mobile end devices and applications harbors enormous security risks. With mobile applications and end devices we can boost the productivity of our employees Around 3/4 of employees responsible for ITC in DE (but around just 1/3 in UK) fear security risks and additional administrative overheads! The diversity of mobile end devices and applications increases administrative overheads With a good range of mobile end devices and applications we can motivate employees and ensure their loyalty to us. We consider ourselves adequately prepared for the challenges in the mobility arena Worth noting: In Germany, however, there is at the same time aboveaverage foregrounding of the opportunities of mobile technologies. 25

26 Interim conclusion Core statements at a glance Status quo Employees responsible for ITC not only have to cope with a rapidly increasing number of smartphones and tablets, but also a growing diversity: on average 2.4 mobile operating systems per company are currently deployed. What is interesting is that in particular Google s Android has established itself in business life alongside Apple s ios. The potential of mobile technologies to boost productivity and improve employee motivation is recognized by the majority of the respondents. At the same time the employees responsible for ITC point to the risks in terms of security and administrative overheads. In sum, just half of companies consider themselves adequately prepared for these challenges which goes for all countries investigated. Country-specific characteristics: CH is the clear leader when it comes to smartphone density in half of companies more than 30% of the employees use smartphones for business purposes. However, DE and UK are clearly a catching up, and FR is something of a straggler. The diversity of mobile operating systems is particularly apparent in UK (2.9 operating systems per company) which corresponds especially with the high acceptance of BYOD concepts (see following chapter). Risks for security and administrative overheads are (as expected) foregrounded particularly strongly in DE. 26

27 Strategies, Rules, and Relevance of BYOD PAC

28 Only 40% of all companies have a long-term mobility strategy! Shares (weighted) in percentage of all companies, n = How does your company plan the usage of mobile end devices and applications? Strategically, for the long term Ad hoc, depending on current needs Don t know/no answer 58% 40% Interesting: There are no significant differences between countries in the proportion of companies that plan strategically for the longterm: CH: 39% DE: 42% FR: 37% UK: 41% but significant differences by the size of the companies: 100 to 1,000 emps: 39% >1,000 emps: 52% Critical: Half of large companies with more than 1,000 employees does not currently have a mobility strategy in place!

29 Employees responsible for ITC believe there is catching up to be done in terms of rules for mobile data security Does your company already have central rules for... Yes No, but there is need for action Worth noting: Many companies don t consider mobility rules to be important....the provision of mobile end devices? the secure handling of data/ content on mobile end devices? the procurement and usage of mobile applications? Shares (weighted) in percentage of all companies, n = 326 Many companies have rules for handling end devices, but not for mobile apps. 29

30 Whilst rules are readily imposed in Germany Rules for the provision of mobile end devices implemented Rules for the secure handling of mobile data implemented Rules for the acquisition and use of mobile applications implemented FR: 39% UK: 60% CH: 66% DE: 78% UK: 32% FR: 38% CH: 63% DE: 64% CH: 31% FR: 34% UK: 42% DE: 44% 30

31 many companies in FR have a more laissez-faire approach Central rules for the provision of mobile end devices irrelevant Central rules for the secure handling of mobile data irrelevant Central rules for the acquisition and use of mobile applications irrelevant DE: 9% UK: 21% CH: 27% FR: 38% DE: 6% UK: 20% CH: 20% FR: 46% DE: 23% UK: 33% CH: 59% FR: 60% 31

32 Bring-your-own-device trend is confirmed by the survey results but only a few companies are taking a proactive stance Shares (weighted) in percentage of all companies, n = 326 Is the business use of private end devices in your company rather forbidden, tolerated, or promoted? Forbidden Tolerated Promoted 17% 56% 27% Interesting: The analyses show no significant differences by company size, but significant differences by country of origin see next page. In three quarters of companies the use of private end devices for business purposes is currently tolerated or even promoted! 32

33 BYOD widely promoted in UK, in DE frequently forbidden, in CH generally tolerated The use of private end devices for business purposes is forbidden tolerated promoted CH: 3% UK: 17% FR: 33% DE: 39% UK: 9% DE: 52% FR: 60% CH: 71% FR: 7% DE: 10% CH: 17% UK: 34% 33

34 Experience shows: BYOD is more suited to boosting productivity and employee motivation, less to reducing costs Higher productivity of employees... Employee satisfaction and motivation... Cost savings... Requested by the top management... This is a matter of course Which reasons speak for the business use of private end devices? Completely applies Rather applies Shares (weighted) in percentage of all companies where the business use of private end devices is promoted, n = 54 Two thirds of active supporters confirm: BYOD boosts productivity and motivation! Please note: Only companies that support BYOD were asked about this! 34

35 BYOD bans are primarily justified on the grounds of security concerns Security concerns... Legal issues... High cost of BYOD implementation... No apparent added value... Technical complexity... Concepts/solutions are not mature yet Which reasons speak against the business use of private end devices? Completely applies Rather applies Shares (weighted) in percentage of all companies where the business use of private end devices is forbidden, n = 88 8 Half of the opponents of BYOD recognize the value added of BYOD. Please note: Only companies that expressly forbid BYOD were asked about this! 35

36 Despite a broad tolerance of BYOD: the overwhelming majority of companies want to focus on one or a few operating systems Which of the statements describes best your strategy for your IT department supporting mobile operating systems? We try to support all operating systems which our employees ask for. We would like to focus on the support of one or a few operating systems. In terms of focusing there are clear differences by country of origin: CH: 87% DE: 95% FR: 71% UK: 80% Shares (weighted) in percentage of all companies, n = % 18% but barely in terms of size of the companies: 100 to 1,000 employees: 83% >1,000 employees: 77% 95% of companies in DE want to focus; conversely, this is just 71% in FR. 36

37 ios/apple and Android/Google are the first choice of mobile operating systems for business use ios/apple... Android/Google... BlackBerry/RIM... Windows Mobile/Phone Microsoft... Symbian/Nokia 2 Which mobile operating systems would you like to focus on? Shares (weighted) in percentage of all companies that focus on the support of one or a few mobile operating systems, n = 326 But: A one-sided dominance of Apple or Google is not expected. Please note: Only companies that want to focus on one or a few operating systems were asked about this! 37

38 A trend toward one specific mobile operating system is not evident in any country Rating: preferred CH DE FR UK ios/apple Android/Google Android is the preferred operating system in around half of companies across all countries! BlackBerry/RIM Windows Mobile/Phone/Microsoft Symbian/Nokia Windows has a strong presence in companies in CH, while the significance of BlackBerry is below average. 38

39 Bring-your-own-application is just as hot a topic as BYOD Which mobile applications are your employees allowed to use on corporate end devices? Only those applications that are provided centrally by the company Only those applications that are authorized by the IT department Basically all applications that are required for business use All private and business applications Don t know/no answer Shares (weighted) in percentage of all companies, n = % 35% 15% 20% Around two thirds of companies give their employees free reign in terms of the use of mobile applications! 39

40 When it comes to mobile applications on corporate end devices, companies in DE and FR often favor strict regimentation; in UK and CH they tend to prefer pragmatic approaches Regimented: Only authorized applications Pragmatic: Applications that are business-critical Unrestricted: All private and business-related applications UK: 21% CH: 30% DE: 42% FR: 46% DE: 23% FR: 24% CH: 42% UK: 52% CH: 27% UK: 28% FR: 29% DE: 32% 40

41 Interim conclusion Core statements at a glance 60% of companies have no mobility strategy! Even in half of large companies with more than 1,000 employees provision of mobile end devices and applications is currently ad-hoc i.e. more aimed at current demand than a more long-term strategy. Many companies have not yet implemented any rules for dealing with mobile end devices and applications as well as for handling data in the mobile context in particular. Especially in terms of handling data, however, a quarter of employees responsible for ITC see need for action. Strategies The use of private end devices for business purposes BYOD for short is at least tolerated in three quarters of companies and even promoted in a fifth of them. Successfully: two thirds of active BYOD supporters confirm a positive effect on productivity and motivation. Yet BYOD is forbidden in a quarter of companies. The majority of BYOD detractors recognize the value added, but raise in particular security concerns as a counter argument. Despite the high tolerance of BYOD, 80% of companies want to focus on supporting one or a few operating systems. Having said that, a one-sided dominance of one provider on the market for mobile operating systems is not expected. Although ios and Android are particularly favored, BlackBerry and Windows Mobile are also deployed in a significant proportion of companies today. Employees responsible for ITC need to cope with BYOD as well as bring-yourown-application and an increasingly mixed use of private and business applications on mobile end devices. Around two thirds of companies give their employees free reign in terms of the use of mobile applications. 41

42 Interim conclusion Core statements at a glance Country-specific characteristics: Strategies Strategies: Mobile strategies are only defined and/or implemented by around 40% of companies across all countries. Rules: Whilst in DE rules are readily imposed, the approach in FR is more laissezfaire : a large part of companies in FR consider rules for the provision of mobile end devices (38%), for the use of mobile applications (60%!), and for the handling of mobile data (46%) to be simply irrelevant. BYOD: The use of private end devices for business purposes is promoted particularly strongly in UK (34%); in DE and FR it is forbidden at an above-average level (39% / 33%), and it is most frequently tolerated in CH (71%). Focusing: 95%(!) of companies in DE want to focus on the support of one or a few operating systems, in FR this is 71%. Use of mobile applications: Pragmatic approaches in which employees may use business-essential applications as needed are particularly widespread in UK (52%) and CH (42%). Conversely, the use of company-owned end devices is frequently still strictly regimented in FR and DE (46% and 42%) i.e. only applications that are provided by the company or expressly authorized by IT may be used on companyowned end devices. 42

43 Implementation and Need for Action PAC

44 The management of mobile end devices and provision with mobile applications in most companies is currently handled centrally by IT or a service provider How are the mobile end devices that are used for business purposes managed in your company? How are the employees provided with mobile applications? Centrally by the IT department By the employees themselves with the support of the IT department By the employees themselves By a service provider Don t know/no answer Central provision through the IT Central provision through a service provider Purchase by the employees themselves according to predefined rules Purchase lies within the responsibility of the employees We have had no concept for this so far Don t know/no answer Shares (weighted) in percentage of all companies, n = % 8% 7% 53% Shares (weighted) in percentage of all companies, n = 326 9% 19% 14% 10% 46% Critical: A fifth of companies still have no concept for the provision of the employees with mobile applications. Concepts based exclusively on management by the employee only play a marginal role. 44

45 The need for investment in mobility-management solutions is enormous Only a quarter of companies currently use an MDM solution! (although there are large differences between countries) Mobile Device Management... Mobile Application Management... Mobile Content Management Does your company have a solution in use for the following areas, or is this planned for the next 12 months? In use Planned Not planned, but there is need for action Shares (weighted) in percentage of all companies, n = 326 Mobile Content Management is the top topic: More than 40% of companies are planning concrete investments here or see need for action. Worth noting: The reported investment plans point to a high double-digit growth. 45

46 Companies in CH and in particular FR are lagging behind in terms of the implementation of MxM solutions! Mobile Device Management solution implemented or at the planning stage Mobile Application Management solution implemented or at the planning stage Mobile Content Management solution implemented or at the planning stage FR: 25% CH: 44% DE: 62% UK: 66% FR: 23% CH: 29% DE: 57% UK: 66% FR: 32% CH: 38% UK: 40% DE: 57% 46

47 Many companies in FR and CH consider the topic to be simply irrelevant i.e. they see no need for action Mobile Device Management solution irrelevant Mobile Application Management solution irrelevant Mobile Content Management solution irrelevant UK: 20% DE: 25% CH: 47% FR: 52% DE: 23% UK: 26% CH: 48% FR: 56% DE: 20% UK: 34% CH: 36 % FR: 47% 47

48 Results show a strong interest in corporate app stores Shares (weighted) in percentage of all companies, n = 326 In use Does your company have its own corporate app store in use or is this planned for the next 12 months? In implementation/planned Not planned, but interesting 44% This is currently not relevant Don t know/no answer 12% 28% 12% A quarter of all companies have already implemented a corporate app store or are planning this in the next twelve months. Worth noting: Half of companies across all countries and size classes investigated consider the concept to be relevant. 48

49 The need for action and investment regarding the topic of mobile security is immense Security of mobile... data/applications Management and implementation of... policies and usage rights Separation of private and... business data/applications Management by exception... Inventory management, incl.... version and license management Integration of compliance rules... Self service functions How high is the need for action with respect to the following mobile management functions? High need for action Medium need for action No need for action, topic has already been addressed Shares (weighted) in percentage of all companies, n = 326 Mobile data security, including the implementation of policies and the separation of private and corporate data, is therefore right at the top of the IT agenda substantially ahead of pure administration topics. To date only 15% of companies have addressed the security of mobile applications and data! 49

50 Half of companies consider integrated platforms for the management of mobile applications and end devices to be relevant. How high is the need for action with respect to an integrated mobility management platform? High need for action Medium need for action No need for action, topic has already been addressed No need for action, since this topic is irrelevant Don t know/no answer A third of companies see need for action in respect of an integrated mobility management platform Shares (weighted) in percentage of all companies, n = % 5% 12% 19% 22% In focus: Integrated mobility management platforms that cover end devices and applications from procurement through to operation and further development. 50

51 A third of companies sees need for action in terms of mobile development platforms How high is the need for action with respect to a development platform for mobile applications? High need for action Medium need for action No need for action, topic has already been addressed No need for action, since this topic is irrelevant Don t know/no answer However: In comparison to mobile-security topics mobile development platforms rank considerably lower on the list of priorities. Shares (weighted) in percentage of all companies, n = % 5% 14% 16% 20% 51

52 The demand for expanding mobility management solutions is particularly high in UK and DE Rating: high and medium need for action CH DE FR UK Security of mobile applications/data Administration/implementation of policies and usage rights Separation of private and business data/ applications Management by exception Inventory management, incl. version/license management Integration of compliance rules Self-service functions % of companies in UK report a need for action to improve the security of mobile data and applications! Platform for the development of mobile applications Integrated mobile device, application & content management platform

53 The integration of mobile management functions within a holistic ITC management concept is becoming increasingly relevant...a uniform rights and... access management?...a uniform expense and... license management?...file sharing solutions... and concepts?...a holistic IT service... management?...the corporate content... management system?...a uniform device management? How high is the need for action with respect to the integration of a mobile device, application & content management solution into... High need for action Medium need for action No need for action, topic has already been addressed Shares (weighted) in percentage of all companies, n = 326 Mobile technologies are now much less of a specialized topic and are becoming an integral part of the ITC landscape in many companies. That means that their management also needs to be integrated with other IT management solutions. There is an equal need for integration across all management areas. 53

54 Interim conclusion Core statements at a glance In most companies these days the provision of mobile end devices and applications (60% and 65%) is done centrally by IT or a service provider. However, a fifth of companies does not yet have a concept for the provision of applications. In the case of mobile device, application, or content management (MxM) solutions an enormous need for investment is apparent. Only one in four companies uses an MxM system today (with substantial differences between countries). The investment plans reported by employees responsible for ITC point to high double-digit growth within the next twelve months in this respect. Implementation Here Mobile Content Management is the top topic: more than 40% of companies are planning concrete investments in this area or see a need for action. A third of companies also see need for action in terms of an integrated MxM platform that covers the end devices and applications from procurement through to operation and further development. Corporate app stores are becoming increasingly important. Half of respondents rate this concept as being relevant for their own company. A quarter of all companies have already implemented a corporate app store or are planning this in the next twelve months. There is an immense need for action and investment regarding the topic of mobile security : only 15% of companies have adequately addressed the security of mobile applications and data to date! It is therefore no surprise that mobile data security is a top priority on the IT agenda considerably ahead of pure administrative topics. Further down the agenda are also mobile development platforms, where a third of companies see need for action. 54

55 Interim conclusion Core statements at a glance Mobile technologies are now much less of a specialized topic and are becoming an integral part of the ITC landscape in many companies. That means that their management also needs to be integrated with other IT management solutions. The survey results confirm this trend: around 40% of respondents report need for action regarding the integration of mobile management functions in a holistic ITC management concept, including rights and access, version and license, or content management. Implementation Country-specific characteristics: MxM solutions: Whilst UK and DE exhibit an above-average distribution (e.g. of MDM solutions: 66% and 62% implemented or planned), companies in CH (44%) and in particular FR (25%) lag behind. Half of companies in FR consider the topic to be irrelevant, i.e. do not recognize any need for action. Corporate app stores, conversely, are considered equally relevant in all countries investigated. Need for action regarding the expansion of MxM solutions: The demand for expanding mobility management solutions is particularly high in UK and DE. In all countries security issues top the list of requirements in all countries. More than 90% of companies in UK report need for action to improve the security of mobile data and applications! Integration of MxM within ITC management: The need to integrate MxM within a holistic ITC infrastructure management concept is considerably more pronounced in UK and DE than in CH and FR. In DE half of companies report e.g. need for integration within a holistic IT service-management concept! 55

56 Relevance of Service Providers and Cloud Solutions PAC

57 Service providers in the area of enterprise mobility can expect increased demand in the coming months For which topics does your company use external service providers or is this usage planned for the next 12 months? In use Planned Not planned, but there is need for action The survey results show that the share of companies that work with external service providers on various mobility topics is set to double in the next twelve months. Development of a... security concept Selection/implementation of a... mobile device management solution Development of a long term... mobility strategy Mobile lifecycle management... Selection/implementation of a solution for mobile... application/content management Development of a BYOD strategy Shares (weighted) in percentage of all companies, n = 326 Right at the top of the sourcing agenda are consultancy services for the development of a security concept and the implementation of MDM solutions. 57

58 In UK the demand for external service providers is considerably higher than in the other countries investigated. Rating: external service providers planned or not planned, but need for action CH DE FR UK Development of a security concept Selection/implementation of a mobile device management solution More than 40% of companies in UK even have concrete plans or report need for action regarding outsourcing their entire mobile lifecycle management. Development of a long-term mobility strategy Mobile lifecycle management Selection/implementation of a mobile app/ content management solution Development of a BYOD strategy Worth noting: Consultancy services for developing a security concept top the sourcing agenda in all countries except FR. 58

59 A quarter of companies prefer a cloud solution for mobility management! Which model do you prefer with regard to the provision of a solution for mobile device, application, and content management? Owner operated Cloud/SaaS solution Managed services Shares (weighted) in percentage of all companies, n = % 21% 53% Opinions are divided regarding the operation of an MxM solution: Whilst half of companies prefer an owner-operated approach, the other half opt for cloud or managed services. However, here too there are clear differences by country of origin (see next slide). 59

60 Around ¾ of companies in DE prefer an owneroperated approach, while some ¾ of companies in UK prefer MxM solutions to be managed by external providers in the cloud or managed-service model. Which model do you prefer with regard to the operation of an MxM solution? Owner-operated Cloud/SaaS Managed services UK: 27% CH: 56% FR: 63% DE: 72% CH: 17% DE: 18% FR: 20% UK: 41% DE: 10% FR: 17% CH: 27% UK: 32% 60

61 Two thirds of companies can imagine an MxM solution from the cloud today or in future! Could you imagine using a mobile device, application & content management solution from the cloud today or in the future? Shares (weighted) in percentage of all companies, n = 326 Yes, already today Yes, in the future Yes, in the future, but with limitations 30% 31% No, neither today nor in the future Don t know/no answer 26% 9% Over a third of companies have an unreservedly positive attitude toward the cloud concept. However, here too there are clear differences by country of origin (see next slide). 61

62 The share of cloud refuseniks is particularly pronounced in Switzerland; in DE many companies would accept an MxM cloud solution with restrictions Could you imagine using an MxM solution from the cloud today or in future? Yes, absolutely Yes, with limitations No, not at all DE: 21% CH: 21% FR: 28% UK: 59% UK: 24% FR: 25% CH: 30% DE: 47% UK: 17% DE: 32% FR: 35% CH: 48% 62

63 Interim conclusion Core statements at a glance External support IT consultants and system administrators in the area of enterprise mobility can expect increased demand in the coming months. According to the survey results the share of companies that work with external service providers on various mobility topics is set to double over the next twelve months. Right at the top of the sourcing agenda are consultancy services for the development of a security concept and the selection and implementation of MDM solutions. Many more companies report a need for action but do not yet have any concrete plans. Opinions are divided regarding the operation of an MxM solution: While half of companies prefer an owner-operated approach, the other half opt for cloud or managed services. That said: a quarter of companies today prefer a cloud solution for mobility management! Additionally, just under a third of companies would accept a cloud solution with limitations in future. However, there are significant country-specific differences on these points: In UK the demand for external services is disproportionately high. More than 40% of British companies even have concrete plans or report need for action regarding outsourcing their entire mobile lifecycle management. Around three quarters of companies in UK also prefer external operation of MxM solutions in the cloud or managed-service model, while in DE three quarters of companies opt for an owner-operated solution. Still, just under half of companies in DE would accept a cloud solution with limitations. Conversely, in CH the share of absolute cloud refuseniks is particularly high at 48%, followed by FR at 35%. 63

64 III. Conclusion: Analysts Assessments PAC

65 MxM in CH, DE, FR, UK Conclusion by Dr. Andreas Stiehler, Principal Analyst at PAC Germany and Lead Analyst of the Study Mobile device, application, and content management (MxM) long ago moved from being a niche discipline and became a core topic on most companies IT agenda. The need for action and investment in this field is enormous. Looking at the reports from the surveyed employees responsible for ITC and mobility, the market for MxM solutions, as well as that for supporting consultation, integration, or operating services, is set to explode over the coming months. The focus is increasingly shifting away from the management of end devices and toward the management of mobile data and content in short: Mobile Content Management, including solutions and services for guaranteeing security. What is equally important is that MxM is increasingly transforming itself from a special discipline into an integral component of ITC management. This topic, which appears somewhat technical at first glance, is however hugely influenced by cultural and organizational factors this can be seen from the in part substantial differences between the countries considered. A very important lesson from this study is therefore: there is absolutely no room for sweeping generalizations when it comes to the topic of mobility, regardless of whether the discussion is focused on the relevance and manifestation of BYOD, the handling of mobile applications, or the implementation or operation of MxM solutions. The local characteristics identified here need to be taken seriously both by employees responsible for ITC or mobility in international companies and technology suppliers as well as service providers who need to address this topic differently in different countries. The study provides a second key insight: in future success in the management of mobile end devices, applications, and data will be materially influenced by sound interaction between the users, technology suppliers, and IT service providers in the mobility environment. Most users today are simply no longer able to master the rapidly increasing challenges in the mobility environment. Labeling MxM solutions as irrelevant or insisting on an owner-operated approach will be of little use to them. They need to open their minds to the use of suitable technologies and new concepts such as BYOD or cloud. However, they will only succeed if the suppliers respond to their specific requirements and do not simply turn up with sweeping generalizations. 65

66 MxM in Germany Conclusion by Nicole Dufft, Senior Vice President at PAC Germany German companies favorite toy or so it appears on studying the survey outcomes are rules and, if rules don t work, bans. In a nutshell: YES, rules are enormously important in an environment in which increasing numbers of employees access business-critical data and applications using their smartphones and tablets. And YES, it is good that German companies are pioneers in the implementation of rules for the provision of mobile end devices and handling of mobile data and content. And once again, YES: it is good news from a German perspective that Germany has a leading role when it comes to the implementation of technical solutions for MxM. BUT rules and bans are misguided if they fail to recognize the realities of life and inhibit employees productivity and motivation, and thus become unenforceable. Even if you don t like BYOD, in the long term there will be no way of preventing employees from using their own swanky tablets outside the scope of the IT team and despite all bans. And why shouldn t the employees download this or that app themselves if it looks like it would be useful for their work? Not possible?! It is! You just need to look beyond the borders: not only the liberal British, but also the supposedly conservative and security-focused Swiss companies are streets ahead of Germany both in terms of BYOD acceptance as well as the implementation of practical rules for the use of mobile applications. In order to implement rules and bans as effectively and specifically as possible, three quarters of German companies today merely place their ultimate trust in the servers and employees in their own data center. Here a different approach is needed because many companies feel overwhelmed by the growing complexity in terms of operating MxM solutions. From this perspective one positive factor is that many German companies do not rule out cloud offerings completely, but rather can imagine their use in future subject to certain restrictions. That said: maybe one day a magic MxM potion will be possible made from German precision and a dash of pragmatism. 66

67 MxM in Switzerland Conclusion by Julia Reichhart, Principal Analyst DACH Region Focusing on Switzerland, PAC Germany Employees responsible for ITC in Swiss companies as well as sales representatives focusing on Switzerland will be feeling vindicated. The study outcomes show quite clearly: when assessing IT trends it is worth dealing with Switzerland in its own right and not as an appendage of Germany. Also, the planning figures for the Swiss Confederation should not be generically extrapolated from any old DACH or EMEA strategy. This is because first there are a great many countryspecific characteristics in terms of mobility management especially when compared to its large neighbor north of the Alps. Second, the study outcomes do away with certain sweeping judgments along the lines of conservative Swiss companies. Switzerland turns out not only to be the country with the greatest smartphone density within companies, but is also veritably liberal when it comes to the corporate use of private end devices (known as BYOD for short) as well as the use of mobile applications by the employees. Similar to the British, the Swiss tend to favor pragmatic solutions over strict regimentation or even bans. It would certainly be useful for German companies to take a leaf out of their neighbor s book when considering such issues. Conversely, Swiss companies need to think about why they lag a long way behind in terms of the implementation of technical solutions for mobile devices, application, and content management in the European comparison which is the case not only in comparison with German companies, but also British ones who have a similarly pragmatic approach to the issue of BYOD or the use of mobile applications. That almost half of Swiss companies consider MxM solutions to be irrelevant is incomprehensible given the high relevance of the topic of security. The large number of cloud refuseniks is also difficult to fathom, when many companies even in Germany are willing to accept cloud solutions with restrictions, putting the issues of Prism to one side. As I always say, it s worth having a look across the border for both sides. 67

68 MxM in France Conclusion by Olivier Rafal, Principal Consultant at PAC France According to the survey results, mobility management whether it is related to content, device, application or security is not a relevant topic in France. Rules are rarely implemented (in fewer than 40% of cases), as they generally are considered as irrelevant. MxM solutions are considered as irrelevant as well and are even more rarely implemented (less than a third of the respondents declare to have a solution implemented or at an early stage of implementation). Definitely, a pessimistic lecture of this survey would lead one to think that French companies don t care about mobility and how to handle the BYOD phenomenon. However, French workers use their mobile devices as much as other countries workers do. And there is a growing number of mobility-related projects in France. According to the survey, the proportion of companies in France where more than 30% of employees use smartphones for business purposes is above the average, higher even than in the UK or Germany! Simply put, the mobility topic is addressed differently, more from the user and/or functional point of view than from an administrative point of view. Money is put on mobile applications and services development, whereas management is often considered as luxury and nice to have rather than a must-have. As far as MXM is concerned, most French companies are following the three wise monkeys maxim: see no evil, hear no evil, speak no evil. In other terms, CIOs and IT administrators respond to users and/or CEOs requests with bright new mobile applications, but don t want to get involved in management matters or don t have the budget for it. Deciding to put money into management or security projects is always a result from a trade-off. Right now, most IT shops feel the expense for such insurance is not worth it. And they ll continue to believe so, until the first incidents arise, or until IT services providers and software vendors find a way to include a direct value proposition into their MxM products & services. 68

69 MxM in the UK Conclusion by Philip Carnelley, Principal Analyst at PAC UK While the survey presents a mixed picture, UK companies are clearly amongst the leaders in many aspects of mobile device usage for business, moving swiftly to the latest platforms, adopting cloud-delivered solutions and promoting BYOD (and BYOA). The key characteristic of the British approach is its pragmatism: UK companies are not allowing overly prescriptive, rules-based attitudes to hold back innovation and forward strategy. They are also the most open to buying solutions and advice from external service providers to help them in their business goals. However, the study also uncovered some interesting tensions at the heart of British attitudes. Foremost was security: on the one hand, the UK respondents were clearly less concerned about security issues raised by mobile use for business. And yet, security was the most highly ranked area as needing improvement in mobile management solutions: the UK felt this far more strongly than other countries. Another dichotomy was in business benefits: while the UK respondents were relatively relaxed about BYOD and allowing user choice of apps on their business devices, they were actually the least convinced about the productivity and benefits gained thereby. One of the main conclusions of the study for me is that the UK offers the most fertile ground in Europe for service and solution providers in the MxM field. This follows from the UK s general openness to different solutions, and to the use of outsourced services. The UK respondents were clearly the most enthusiastic about using external services across all aspects of MxM, including concept and strategy development, solution choice and lifecycle management. They also were keenest on cloud-based solutions. In view of the other study results, I suggest service providers should build value propositions for UK companies with a strong focus on security, management and demonstrable business benefit. 69

70 IV: Company Profiles of Premium and Silver Extended Sponsors PAC

71 Premium Sponsor PAC

72 Company profile AirWatch, LLC The AirWatch Story AirWatch was founded in 2003 by the executive team that started the world s largest supply chain solutions provider, Manhattan Associates. AirWatch achieved early success by helping organizations manage ruggedized devices found throughout the supply chain. In 2006, as smartphones and tablets entered the enterprise and employees required access to corporate information on mobile devices, the leadership team strategically pivoted the company s focus to manage the security, , applications and content of mobility. The team believed that mobile technology would completely revolutionize the way companies do business and they were right. Today, AirWatch is the world s largest mobile security and enterprise mobility management provider with more than 8,000 customers globally. As it approaches a decade in business, AirWatch continues to develop solutions that empower companies to focus on innovative uses of mobile technology rather than dealing with the complexities of managing mobility. In February 2013, AirWatch secured $200 million in Series A funding to fuel strategic acquisitions, accelerate global growth and drive innovation and adoption of AirWatch solutions. What We Do AirWatch simplifies mobility for organizations while empowering their end users. The company enables IT departments to easily deploy, configure, secure, manage and support smartphones and tablets across multiple mobile platforms and operating systems while securing applications and content. The AirWatch enterprise mobility platform includes Mobile Content Management (MCM), Mobile Application Management (MAM), Mobile Device Management (MDM), Mobile Management (MEM), Mobile Browsing Management, Laptop Management, Device Containerization, Multi-User Management and supports BYOD. That technology helps companies reduce costs and increase end-user efficiencies, while mitigating security risks through data loss prevention. With AirWatch, organizations empower end users by making their lives easier and their work more productive. Placing corporate information at an employee s fingertips improves businesses results and strengthens customer relationships. 72

73 Company profile AirWatch, LLC AirWatch features an extensive partnership network to support customers with purchasing, implementation and ongoing services. AirWatch also integrates with complementary players in the mobile ecosystem, including leaders in network access control, unified communication, WLAN, certificate-based authentication and public key infrastructure, directory services, business intelligence and telecom management. Company Mission AirWatch believes simplicity is the ultimate form of sophistication. That is why the team develops software that is powerful, yet easy to use. The AirWatch platform was developed from the ground up to be multi-tenant, highly scalable and integrate with existing enterprise systems, all while offering the flexibility of cloud, on-premise and hybrid deployment models. The powerful and intuitive platform continues to differentiate AirWatch in the marketplace. Company Footprint AirWatch manages devices, applications and content in more than 150 countries and supports more than 18 languages. With corporate headquarters in Atlanta, AirWatch also has offices in: Bangalore, Hong Kong, Melbourne, Milton Keynes/U.K., Singapore, Washington, D.C. AirWatch, LLC. Address: 1155 Perimeter Center West, Suite 100; Atlanta, GA 30338, United States Contact: Mark Carlile (Team Lead Enterprise EMEA) Mobile: DDI: Web: 73

74 Silver Sponsor Extended PAC

75 Company profile T-Systems International GmbH Drawing on a global infrastructure of data centers and networks, T-Systems operates information and communication technology systems for multinational corporations and public sector institutions. The corporate customer arm of Deutsche Telekom offers its customers ICT solutions on this basis. The company's some 52,700 employees play a key role in adding value to its customers' core business. T-Systems generated revenue of around EUR 10 billion in the 2012 financial year. As an established cloud services provider, T-Systems has more than 500 clients on its Dynamic Services, some with almost 7 years of history with T-Systems. Positioning in the mobility sector The ICT service offers companies in the mobility sector a comprehensive and integrated solution concept from strategic and technical consulting, and mobile device management, to integration and operation of mobile enterprise applications from a protected ICT environment. T-Systems attaches great importance to private cloud services, security and compliance with German data privacy laws, and also to integrating mobile applications on the basis of a cross-device middleware platform. T-Systems helps company IT departments keep control over their mobile services through mobile device management and by connecting mobile applications to backend systems and process architectures. T-Systems International GmbH Address: Fasanenweg 5, Leinfelden-Echterdingen, Germany Contact: Christian Retz Phone: [email protected] Web: 75

76 Appendix PAC

77 Disclaimer, usage rights, independence and data protection Disclaimer The contents of this study were compiled with the greatest possible care. However, no liability for their accuracy can be assumed. Analyses and evaluations reflect the state of our knowledge in April 2013 and may change at any time. This applies in particular, but not exclusively, to statements made about the future. Names and designations that appear in this study may be registered trademarks. Usage rights This study is protected by copyright. Any reproduction or dissemination to third parties, including in part, requires the prior explicit authorization of the sponsors. The publication or dissemination of tables, graphics etc. in other publications also requires prior authorization. Independence and data protection This study was produced solely by Pierre Audoin Consultants (PAC). The sponsors had no influence over the analysis of the data and the production of the study. The participants in the study were assured that the information they provided would be treated confidentially. No statement enables conclusions to be drawn about individual companies, and no individual survey data was passed to the sponsors or other third parties. All participants in the study were selected at random. There is no connection between the production of the study and any commercial relationship between the respondents and the sponsors of this study. 77

78 About us From strategy to execution, PAC delivers focused and objective responses to the growth challenges of Information and Communication Technology (ITC) players. Founded in 1976, PAC is a privately held research & consulting firm for the software and ITC services market. PAC helps ITC vendors to optimize their strategies by providing quantitative and qualitative market analysis as well as operational and strategic consulting. We advise CIOs and financial investors in evaluating ITC vendors and solutions and support their investment decisions. Public institutions and organizations also rely on our key analyses to develop and shape their ITC policies. For more information, please visit: PAC s latest news: " Dr. Andreas Stiehler Principal Analyst Connected Enterprise +49 (0) [email protected] Philip Carnelley Principal Analyst Software +44 (0) [email protected] Melanie Flug Analyst Connected Enterprise & Software Markets +49 (0) [email protected]