Selling Your Home.
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- Randell Hudson
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1 Selling Your Home
2 Welcome To Restaino & Associates Realtors We are delighted that you have chosen Restaino & Associates Realtors to be your partner, in helping you sell your home. We know selling your home can seem like an overwhelming task given the legal complexities and the myriad of details that are part of the process. We are here to help you through the entire process from marketing your home and finding a buyer, to the final steps of closing. We are committed to making the experience as smooth and stress-free as possible, always striving to get you the best price for your property. It s really simple. You re important to us and we hope you feel that every step of the way. We thank you for the opportunity! Ronald T. Restaino Broker/Owner
3 We Want to Become Your Trusted Resource in Real Estate How Restaino & Associates Works for You! Preparation We begin by completing a Market Analysis of your property to find out what homes in your neighborhood are selling for and the asking price of homes currently on the market. With this information we can help you determine an appropriate pricing strategy for your home. We will conduct a thorough walk through of your property to make recommendations on how to best prepare for sale. We will design a marketing campaign for your property. Since every property is unique, we will work to create a plan that shows your property in its best light. Marketing When you choose Restaino & Associates Realtors, you get the Restaino Edge. The Restaino Edge is a comprehensive program comprised of no less than 12 different marketing tools designed to get you the most exposure now. Want to know more about the Restaino Edge? Simply click on the Restaino Edge Logo to the right. Closing the Sale Once we ve located a Buyer, our agents will complete the Offer to Purchase contract We negotiate for you to help you sell your home quickly and profitably We ll assist the Buyer in securing financing and satisfying all contingencies We maintain constant communication between all agents, the lender, buyers and you We ll arrange inspections, appraisals, order title insurance and document preparation We also schedule, prepare for and attend your closing to insure a smooth transaction
4 steps in the buying/selling process Buyer decides to buy a new home/property Buyer selects agent to work with Discuss financial aspects and buyer s needs View homes that meet the buyer s requirements Select home Write and present offer Offer Accepted Homeowner decides to sell Seller selects real estate agent to list home Seller prepares the home for marketing Broker/Agent markets the home A showing results in an offer which is presented by listing agent Offer Accepted Buyer makes mortgage application Arrange for inspection Arrange for roofing, plumbing, well, septic, certificates, if necessary Mortgage approval Title company/escrow company searches title Arrange for closing date Pre-closing inspection Closing & Possession
5 Where buyers come from Home Buyers may use many information sources in their search process. By a wide margin, the internet and real estate agents are the information sources used by the greatest percentage of home buyers. That is why hiring a firm and an agent with an extensive network and a cutting edge technology package is so important. In the real estate business, word-of-mouth advertising, referrals, and The Restaino Edge really help sell a property. Advertising and signs are not enough anymore. 89% 88% Internet Realtors For Sale Sign Open House 57% Advertising/Print Media Book or Home Magazine 45% Home Builder 36% 24% 16% Source: National Association of Realtors Research Division. Information sources used in home search. Buyers may use more than one source in finding a home, leading to percentages not adding up to 100%.
6 WE VE JOINED THE NATION S #1 NETWORK FOR LISTING DISTRIBUTION! Our real estate company has an aggressive strategy for attracting home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites, we make sure that we maximize every opportunity to attract qualified buyers to the table. DID YOU KNOW 92% of home buyers use the Internet to search for a new home. (NAR 2014 Profile of Home Buyers & Sellers) elookyloo Real estate agents FreedomSoft and the Internet continue to be the Harmon Homes most important Homes By Lender resources in the home search process. HomeWinks IAS Properties 43% LiquidusMedia Property Shark found the home they RealQuest Express actually purchased online. (NAR 2014 Profile of Home Buyers & Sellers) Relocation.com LandWatch Chase My New Home elookyloo Foreclosure.com Foreclosure.com LearnMoreNow.com CirclePix FreedomSoft Gooplex Gooplex elookyloo Harmon Homes Home2.me LotNetwork.com elookyloo Foreclosure.com Homes eppraisal By Lender HomeTourConnect Source Home2.me HUD SeekerNew Home FreedomSoft Gooplex HomeWinks RealEstateCentral FreedomSoft Harmon Homes Home2.me IAS Properties LearnMoreNow.com HomeTourConnect RealQuest Homes By Lender Homes Express By Lender HomeTourConnect LiquidusMedia Property Pursuit HomeWinks HUD Seeker RealtyStore Homes&Land Property SharkSeeker RealEstateCentral HUD IAS Properties LearnMoreNow.com RealtyTrac HomeTourConnect RealQuest Express RealtyStore LiquidusMedia Property Pursuit RentRange HomeWinks TweetLister LearnMoreNow.com Relocation.com Property Shark RealEstateCentral USHUD.com Trulia Showing Suite HouseHunt.com RealQuest Express RealtyStore Property Pursuit Relocation.com TweetLister FrontDoor The Real Estate Book HUD Seeker Cyberhomes USHUD.com Trulia Oodle AOL Real Estate Juwai USAGolfHome RealEstateCentral FrontDoor Cyberhomes Vast CLRSearch USALifestyleRealEstate LakeHomesUSA Oodle AOL Real Estate LakeHomesUSA MyREALTY.com RealtyStore Vast CLRSearch USHUD.com LandAndFarm Enormo DataSphere LakeHomesUSA MyREALTY.com Lands of America Vast TweetLister Enormo USHUD.com Trulia FrontDoor Cyberhomes Oodle AOL Real Estate Vast CLRSearch LakeHomesUSA MyREALTY.com DataSphere
7 2014 Average Sale Price Single Family & Condo, dane County (Top 6 Companies in Sales Volume) as reported by SCWMLS 1/15/15 $274,323 $270,000 $260,000 $263,613 $254,517 $254,262 $250,000 $240,000 $230,000 $220,000 $210,000 $200,000 Restaino & Associates Stark First Weber Re/Max $232,572 Keller Williams $215,861 C21
8 Getting your property ready to show In order to show your home at its best, you will need to frankly assess its appearance and condition. Take the time to look thoroughly at every room, as well as the exterior, the yard and the garage. Ask yourself if there s anything that can be done to improve the overall look and appeal of the house. Cleaning and straightening up are essential. Also, small amounts of money spent on repairs and improvements can make a big difference. Buyers buy on emotion. If your home gives a great first impression, buyers will remember it better than others they see. If your home needs help with repairs, visit our Concierge page to find qualified, approved service contractors. Things To Consider Exterior Power wash or paint. Repair shutters, exterior trim, gutters and down spouts. Paint front door and mailbox. Replace or repair torn screens and cracked windows. Cut and edge the lawn regularly, trim all bushes, remove noticeable weeds, reseed bare spots. Remove snow and ice. Plant colorful flowers, add mulch to your plant beds. Remove all debris from yard. Clean all cobwebs from door, corners and porch area. Interior Paint hallways, rooms that look dingy and touch up any areas that have been marked up. Steam clean or replace badly stained or worn carpeting. Thoroughly clean and remove mildew from bath tub and shower areas. Replace any missing tiles. Clean the basement and garage thoroughly. Clean all windows of dirt and grime, inside & out. Make sure all lights are working - particularly in basement, closets and outdoors. Removing items from kitchen and bathroom counters that you do not use on a regular basis make counters appear bigger and cleaner. Have dishes done and put away, beds made and table surfaces clean. Open all drapes and blinds. This will let in light and make your home look more spacious. Clean the exterior and interior of your kitchen appliances. Avoid having people or animals present during showings so buyers can visualize the home as their own. Wipe a damp cloth over the furnace and water heater to remove dust. Repair or replace any loose knobs, sticking doors and windows and dripping faucets. Remove as many personal photos, trophies, etc. to allow buyers to place their belongings in their mind.
9 Tips for a smooth closing Here s a quick checklist to make sure everything goes smoothly during the transition from your house to their house. Make sure everything included in purchase agreement remains on the property and that the property is in the same general condition as it was at the time the offer was written. Things to Do Prior to Closing Order final gas and electric bills. Cancel Cable. Notify post office of address change, cancel or switch subscriptions. Organize all manuals for personal property being left behind. Make final inspection to be sure nothing is forgotten. Look through closets, cupboards, basement, garage, attic, storage buildings, etc. Turn off lights. Close and lock windows and doors. Leave home only after the moving truck is on its way. Forward mail. You can do this online at What to Bring All keys and garage door openers. Drivers License or other photo ID for notarizing paperwork. What to Expect A typical closing lasts about an hour. It usually takes place at a title company. You ll sign documents, such as the closing statement, transfer tax return and the new deed giving title to the buyer. You ll give the keys and garage door openers to the new owners of your home, and take your check to the bank! Things to Do After Closing During the first week after moving: Mail that has been forwarded from your old address will have a yellow address label on it. Notify the sender of your new address. Register to vote. Call your local board of elections for specific registration information. Ask them how to notify your previous voting district of your change of address. Call the Department of Sanitation in your new town to find out which day is trash collection. Also ask whether your new community has recycling programs. Call your Chamber of Commerce for helpful information on: Schools Cultural events and community activities Libraries and parks
10 Restaino concierge services Who do you know who can help me with Where to Turn Sometimes finding a good service provider can really be a game of chance. You can search online and hope for the best or ask a friend, but if you are new to the area or need a specialized service it may just come down to a gamble. Knowing where to turn in these circumstances is essential to finding a reliable and trusted resource. Making it Simple We ve taken the stress out of service selection so you can concentrate on what needs to be done. Our Concierge Staff selects qualified vendors in a wide variety of categories from air conditioning services to landscapers, movers to insurance agents. If you need the service, we have a complete list of recommended providers. We want to make working with Restaino & Associates as efficient and productive for you as possible. There is absolutely no cost to you to receive this service. Even better, as a Restaino & Associates customer or client, these services are available to you before, during and after your current transaction. There is no time limit on this offer. We are always happy to be of service to you. For Sellers As a seller, we can help you locate service providers to assist you in getting your home ready for sale. If you need repair work or want to replace flooring, paint a room, upgrade the electrical or plant a tree, we can give you the names of reliable people who will get the job done and done the right way. All you have to do is let your agent know, call us directly with what you need, or go to to fill out a request form. We use your feedback to further qualify our Masters List. That way, every time we recommend a vendor, we can track their satisfaction ratings to assure that our recommended vendors are tops in their fields. For Buyers As a buyer, you may find things you want to do right away or several years later. With Restaino & Associates, you are always welcome to use our Concierge Service. It doesn t make any difference if you bought your home last week, last year or twenty years ago. Your Restaino & Associates relationship is ongoing, and we are always willing to help you find a reliable service provider. For Family and Friends... As a courtesy to you, we ll even extend this service to your family, friends and neighbors in our service area. Have them contact us by phone or and a friendly Restaino & Associates concierge member will get them the information they need. It s as easy as that. Call (608) or [email protected] today for your service referrals.
11 MADISON WEST 26 Schroeder Court, Madison MADISON EAST 4114 E. Washington Ave., Madison MONROE STREET 2945 Monroe Street, Madison DOWNTOWN 137 E. Wilson Street Suite 102, Madison NEW GLARUS 28 6th Avenue, New Glarus RELOCATION 26 Schroeder Court, Madison
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