1 For: Sourcing & Vendor Management Professionals The Global BYOD Management Services Ecosystem by Brownlee Thomas, Ph.D., September 3, 2013 Key Takeaways Ad Hockery Threatens Enterprise Mobility Cost-Control Balance Mobile BYOD is more complex than it first appears. What does your firm mean by it? Companies need a clear definition and strategy to ensure a balance between outsourcing mobility costs to employees, ensuring appropriate IT control for security management, and cost visibility and management. Outsourcing Helps Enterprises Achieve A Good Control-Cost Balance Enterprise mobility management is a growing challenge for companies with many iworkers who want to use personal mobile devices for work. Third-party mobile BYOD management services will help user firms achieve their goals related to BYOD faster and also optimize cost and security management. Partnerships Will Play A Big Role In BYOD Management Outsourcing Technology vendor and service provider partnerships will play a big role in developing and delivering global mobile BYOD management services to support very large user organizations that have thousands or tens of thousands of workers in an untethered workplace. Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA USA Tel: Fax:
2 September 3, 2013 Why Read This Report The Global BYOD Management Services Ecosystem Mobile BYOD Outsourcing Can Help You Ensure A Proper Control- Cost Balance by Brownlee Thomas, Ph.D. with Chris Andrews, Christian Kane, and Ben Jennings Enterprises with distributed operations and a large or fast-growing population of information workers (iworkers) need to accelerate their readiness for the untethered workplace. In an increasingly mobile world, these companies need to lighten IT s control over technologies including personal mobile devices that iworkers will expect to use as part of their everyday work lives. To do this, companies will need to dramatically change how mobile devices, connectivity services, and applications are provisioned and paid for. The growing urgency to adapt to and optimize mobility opportunities is pushing sourcing decision-makers to take a closer look at how third-party management services might help their organization support mobile bring-your-own-device (BYOD) initiatives. This report discusses some of the major challenges and opportunities of mobile BYOD, and how the emerging ecosystem for BYOD management services can help distributed enterprises achieve the right balance between control and cost in the untethered workplace. Table Of Contents 2 Ad Hockery Threatens Enterprise Mobility Cost-Control Balance BYOD Management Services Can Help Ensure A Control-Cost Balance The Emerging Global BYOD Management Services Ecosystem recommendations Investigate Outsourcing To Optimize BYOD Management Outcomes WHAT IT MEANS BYOD Will Be High On SVM s Agenda For Mobility Purchases Supplemental Material Notes & Resources Forrester interviewed 11 vendor and user companies: Anatole, AT&T, BT Global Services, Cass Information Systems, Dimension Data, IBM, MDSL, Orange, Tangoe, Telefónica, and Verizon. Related Research Documents Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs Readiness May 9, 2013 Show Me The Loot! February 15, 2013 Building The Business Case For A Bring- Your-Own-Device (BYOD) Program October 23, , Forrester Research, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. Forrester, Technographics, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. To purchase reprints of this document, please For additional information, go to
3 The Global BYOD Management Services Ecosystem 2 AD HOCKERY threatens enterprise MOBILITY Cost-Control Balance BYOD is more complex than it first appears. Is it about providing IT support to employees who wouldn t qualify for a company-paid mobile device? Is it about paying workers who do qualify for a corporate-liable device some or all the cost for their work-related usage? Does it also refer to connectivity (cellular) services including reimbursement and employee purchase programs with preferred suppliers? Does it extend to allowing connected employees to access a corporate app store and download business apps? All of these questions are relevant when considering the implications of mobile BYOD in your own environment. Yet clarifying your BYOD focus and managing the complexity of BYOD programs will only get harder due the following trends: A growing portion of iworkers want to use personal mobile devices for work. North American and European information workers are ready to share the cost for mobile devices used for work. A recent Forrester survey of iworkers within companies with 1,000-plus employees found that 31% of iworkers in the US, 29% in Canada, and 21% in Europe are ready to pay some or all the cost of a mobile phone or smartphone used for work. Additionally, 27% of US iworkers, 21% of Canadians, and 18% of Europeans are ready to pay for a tablet PC used for work. 1 Large enterprises will soon reach a BYOD tipping point. By 2015, most very large enterprises will have to provide more structured and formalized support for employees who elect to use personal mobile devices for work including smartphones and tablet PCs. In a recent Forrester survey, we learned that supporting more types of mobile devices and platforms will be a critical or high priority during the next 12 months for 73% of firms with 5,000-plus employees, and also for 67% of firms with 1,000 to 4,999 employees. 2 BYOD best practices will mature as organizations align policies with iworker needs. Organizations need to move away from outright prohibition or casual approaches to mobile BYOD in favor of a formalized strategy that will satisfy line-of-business (LOB) and user expectations. Sourcing decision-makers need to work alongside business managers, human resources, and IT to ensure a BYOD strategy that meets iworkers needs. How to start? Segment workers by the apps used to do their jobs, and how much of the time they could do their job away from a fixed work station. Very large companies will realize that BYOD will not return immediate cost savings. Surprise many BYOD cost-saving goals will not be realized immediately (if ever). Why? Organizations need to make considerable upfront investments to define application architecture for device agnosticism, upgrade infrastructure (like private Wi-Fi and network and endpoint device security), and establish guidelines for help desk support for different user types and mobile operating systems.
4 The Global BYOD Management Services Ecosystem 3 BYOD Management Services can Help ensure A Control-Cost Balance Enterprise mobility management is a growing challenge for many companies. Half (50%) of the 891 mobility decision-makers we surveyed working in North American and European firms with 1,000 or more employees told Forrester that implementing a mobile BYOD policy and program for employees will be a high or critical priority for their firm during H and H Additionally, 48% of the respondents in the same survey said that using some or more third-party services for mobility management will be a high or critical priority during the next year. 4 Amid these trends, the biggest worries we re hearing from SVM and IT executives during client inquiry conversations are how-tos how to get and how to maintain the right balance between control and cost. We frequently propose that clients apply a business-case approach to BYOD management that could incorporate elements of our Total Economic Impact (TEI) methodology to help them achieve the desired outcome. 5 The Rise Of Mobile BYOD Management Services BYOD management outsourcing can help organizations realize their BYOD goals faster and more effectively than by relying on internal resources. 6 Possible major benefits of mobile BYOD management outsourcing include: 7 Improved workplace flexibility and productivity. Flexible work remains a hot topic, and it won t go away despite shortsighted decisions like the one taken last year by Yahoo s CEO to curtail telecommuting at that high-profile technology company. 8 But many IT organizations struggle to respond to this growing business requirement by offering meaningful support to a majority of iworkers (52%) who work from two or more locations a few or several times each month. This requirement for IT support for remote work and BYOD along with it will keep growing in importance. 9 How mobile BYOD management services can help: An outsourced mobile BYOD program would allow large distributed enterprises IT organizations to provide more locally specific and also larger-scale anytime, anywhere, any device device configuration and delivery, connectivity service activation, and ongoing help desk support and mobile depot services. A recent study commissioned by IBM with Forrester estimates effective working hours and an associated increase in each user s productivity of 45 to 60 minutes per week. 10 Growth in sales with mobile BYOD enablement of business-generating apps. By adopting mobile BYOD, companies with large and mostly on-the-road sales forces can dramatically reduce response times and improve reachability by customers and prospects. Equipping these sales forces with cloud-based packaged apps like salesforce.com, and also with mobile-enabled software clients for a packaged customer relationship management (CRM) app or a homebuilt purchase-order/transaction app installable on their personal smartphone or tablet, enables sales transactions in real time.
5 The Global BYOD Management Services Ecosystem 4 How mobile BYOD management services can help: An outsourced BYOD program could provide support to develop or modify existing transaction apps for different mobile operating systems (OSes) and screen real estate, as well as to manage user device registration or provisioning, configuration, and automated device and apps troubleshooting and maintenance. Reduced cost to acquire, provision, and replace mobile devices. Sourcing and vendor management organizations spend a lot of time negotiating device subsidies and credits for baseline smartphones and tablets purchased together with corporate-liable connectivity service plans. A big challenge as companies move thousands of corporate-liable users (CLUs) to individual-liable user (ILU) subscriptions is how to still benefit from those subsidies and device credits. How mobile BYOD management services can help: BYOD management outsourcing can help by providing guidance to sourcing and vendor management (SVM) pros based on the provider s experience with other customers of similar size and type, or by acting as their agent to negotiate almost as good as corporate-liable mobile plans and device subsidies for individual-liable users. Reduced complexity and IT costs to maintain and secure BYOD-specific infrastructure. Securing the new untethered, anytime-anywhere-any-device workplace will be a major challenge for IT. Mobile enablement of homegrown, custom-built, and vertical industry apps, along with managing different versions of packaged apps, adds a great deal of complexity for IT to manage in-house. How mobile BYOD management services can help: BYOD outsourcing initiatives related to securing the new untethered and mobile workplace could include managed firewall and encryption of systems and data stored and transmitted using a BYOD mobile device, and biometrics for mobile devices. Additional opportunities include reducing the complexity and costs to maintain BYOD-specific infrastructure by implementing third-party-managed/ hosted or cloud-based desktop virtualization. Lower help desk support costs for many device models and operating systems. Another major challenge associated with mobile BYOD is an expected increased burden on already shorthanded IT organizations, along with additional user support and help desk costs. That s because to achieve user satisfaction and optimize productivity payback, IT will need to support several mobile OSes: Apple ios and BlackBerry are currently the most common ones for CLU users, but Windows Phone also is picking up traction, especially among consumers (your BYOD population). Moreover, IT support for different device manufacturers versions of the Android OS is a must for wide-scale BYOD programs.
6 The Global BYOD Management Services Ecosystem 5 How mobile BYOD management services can help: With an outsourced BYOD program, companies can reduce IT service desk support costs by diverting BYOD inbound calls to the outsourcer. Another cost-saving measure associated with help desk support is outsourcing cellular network and public Wi-Fi support and also mobile device problem resolution to the preferred mobile operator, which includes employee eportal click-through and click-to-call consumer-grade support. the emerging global byod management services ecosystem Forrester predicts that the global BYOD management services ecosystem will expand dramatically during the next three to five years. The emerging BYOD management services ecosystem is targeting, first and foremost, very large organizations with thousands of employees wanting to use personal mobile devices like smartphones and tablet PCs for work. Today, it comprises five vendor types global systems integrators and IT outsourcers, network operators, independent or specialist mobile telecommunications expense management (TEM) providers, independent or specialist managed mobile services (MMS) providers, and mobile device management (MDM) technology vendors. Partnerships across these vendor categories will play a big role in determining business growth and successful global mobility management delivery among these players as this ecosystem evolves and matures (see Figure 1): Systems integrators/it outsourcers. They include global systems integrators and IT outsourcers like Accenture, CSC, Dimension Data, and IBM. They possess a very wide and deep range of technology expertise for enterprise mobility management, and also have local resources nearly anywhere that a very large user organization might want them. BYODrelated solutions typically are extensions of large IT outsourcing (ITO) deals that include mobile app development, mobile apps management, managed security, mobile TEM, and full mobile lifecycle management/business process outsourcing (BPO) services. This group will rely on technology partnerships with MDM technology vendors to provide endpoint security, independent MMS provider s automation platforms, and leading workplace technology vendors like Cisco Systems and Avaya, Microsoft, Citrix, EMC, and VMware. Network operators. They include large network operators that operate extensive wireline and/or mobile networks. Examples are AT&T, BT Global Services, Orange, Sprint, Telefónica, T-Systems, Vodafone Group, and Verizon. This group has the most experience providing managed wireline and/or mobile connectivity and managed communications services to very large and distributed enterprises as their core business. They cannot afford to lag behind regarding mobile BYOD management, and will court very large user organizations with mobile BYOD-specific outsourcing offerings. They will focus mainly on promoting their proven capabilities as secure convergence network and communications apps integrators, and will white-label, resell, or formalize partnerships with independent TEM providers and MDM technology vendors.
7 The Global BYOD Management Services Ecosystem 6 Independent telecom expense management providers. This group comprises mostly privately held companies whose origins were as invoice processing software companies. The largest ones are Cass Information Systems and Tangoe, which report annual revenues above $100 million. Most of the others in this category have a modest number of anchor global enterprise customers, and annual sales below $20 million. Examples are Anatole, MDSL, and Movero. The named vendors in this category offer global mobile TEM and other managed mobility services that can be delivered as hosted/cloud-based SaaS and also as managed services/bpo, with some level of support for BYOD. Independent managed mobility services providers. The vendors in this group are professional services consultancies that offer implementation and management of large-scale mobile deployments and upgrades (e.g., BlackBerry Enterprise Server (BES) to BES10). Examples are DMI, which reports $250 million revenues, Stratix, Visage Mobile, and Vox Mobile. 11 These firms also help large user organizations define mobility strategies for infrastructure and security management. Some of them provide full mobile life-cycle management/bpo employing automation tools that extend to BYOD devices for example, for mobile policy enforcement (usage and security), device connectivity and mobile apps management, and also for invoice processing and chargeback. Mobile device management technology vendors. They include a rapidly consolidating and also morphing group of global MDM technology vendors. Examples are AirWatch, Citrix, Good Technology, and Mobile Iron. 12 This group is moving ahead into broader security suite market opportunities such as automation tools for mobile app management, mobile support management, and mobile content management, etc. They want to extend their intellectual property to secure application and data management for BYOD. The major global players in other vendor categories in the BYOD management ecosystem will white-label or resell their MDM solutions.
8 The Global BYOD Management Services Ecosystem 7 Figure 1 The Emerging Global BYOD Management Services Ecosystem 1-1 Partnerships will play a major role* Integrators Systems integrators/ IT outsourcers Accenture CSC Dimension Data IBM Network operators AT&T BT Global Services Orange Sprint Telefónica T-Systems Verizon Vodafone Mobile TEM MDM vendors Independents/ specialists Anatole Cass MDSL Movero Tangoe MMS DMI Stratix Visage Mobile Vox Mobile AirWatch Citrix Citrix Systems Good Technology Mobile Iron *Companies listed in each category are included as examples only Source: Forrester Research, Inc.
9 The Global BYOD Management Services Ecosystem 8 Figure 1 The Emerging Global BYOD Management Services Ecosystem (Cont.) 1-2 BYOD management players and strategies, 2013 to 2016 Type Players* Expected BYOD mid-term strategies Systems integrators/ ITOs Accenture, CSC, Dimension Data, IBM They will place BYOD at the center of their workplace solution portfolios that also will include virtualization, converged cloud, customized desktop, and help desk outsourcing. BYOD will be offered as a bolt-on, and gradually will become embedded (APIs) to deliver a highly secure and consistent user experience for productivity tools and other business apps, regardless of connectivity source or place. Network operators Independent mobile TEM providers Independent MMS providers AT&T, BT Global Services, Orange, Sprint, T-Systems, Telefónica, Verizon, Vodafone Anatole, Cass, MDSL, Movero, Tangoe DMI, Stratix, Visage Mobile, Vox Mobile They will target Global 2000 firms that have thousands of employees. Their BYOD portfolios will evolve during the next two years to include a broad range of consulting and managed services for BYOD, together with full life-cycle management/business process outsourcing (BPO) services mostly to large multinational enterprises headquartered in their home market. BYOD management also will be sold as part of their workplace offers that also will include unified communications, security services, public Wi-Fi and 4G remote access, and remote-access VPNs. They will focus on expanding internal capabilities and partnerships to deliver a comprehensive portfolio of hosted/cloud-type mobile life-cycle management/bpo services sold directly and also through partnerships with operators, system integrator (SIs), and MMS providers to extend their global reach. BYOD management will be a big part of their strategies due to potential erosion of revenues and even marginalization without it. They ll also boost security management for BYOD capabilities, by adding resold MDM and mobile application management (MAM) to their portfolios. They will focus on expanding their global capabilities to achieve broader scope and deeper capabilities, including BYOD management. In-place and new relationships with operators, MDM vendors, and TEM specialists will be key to their future success. The bulk of their BYOD-related revenues will come from a combination of professional services including infrastructure design and integration to support untethered workplace initiatives where BYOD is a major part of the enterprise mobility strategy. The largest ones will emphasize mobile IT (e.g., mobile app development and management, and mobility big data/bi analytics). MDM technology vendors AirWatch, Citrix, Good Technology, Mobile Iron *Companies listed in each category are included as examples only. They will focus on: 1) direct sales and boosting internal capabilities for security management with a strategic focus on BYOD as a big-lift opportunity; and 2) indirect sales including joint-sales partnerships with operators and SIs, and also with MMS and mobile TEM specialists who will resell their technology. The larger ones will move into secure mobile apps management. By 2016, most of their MDM revenues will come from indirect sales channels due to MDM commoditization; direct sales revenues will be mostly from secure mobile apps management. At least one of these vendors will morph into a major MMS provider. Source: Forrester Research, Inc.
10 The Global BYOD Management Services Ecosystem 9 Recommendations Investigate Outsourcing To Optimize BYOD Management Outcomes Complexity associated with managing thousands or tens of thousands of employees use of personal mobile devices to do their job e.g., access corporate productivity, personal information management, etc. will drive many large organizations to consider outsourcing BYOD management. Take advantage of the emerging ecosystem for BYOD management services by doing the following: Ask about SVM customers interest in and expectations regarding managing BYOD. You might be surprised to learn how widely BYOD is happening already. If that s the case, speed up your investigation of how this will affect your ability to meet any existing revenue commitments with mobile operators. Also ask internal customers already doing BYOD, or planning to soon, about their expectations related to SVM support and IT support for BYOD users. This will help you identify key success factors for incorporating BYOD into your telecom and mobility sourcing activities. Ask architects and suppliers about how cloud apps will help or hinder BYOD plans. Ask your IT architects to explain their road map and strategy related to cloud-hosted and connected apps for mobile users, as well as their impact on BYOD support management. Also seek guidance from your main business and productivity apps suppliers about how to discover cloud-delivery return on investment (ROI) with mobile BYOD. For example, what is the payback timeline to mobile-enable personal tablets for your sales force? Investigate mobility management outsourcing with BYOD in mind. If you have a very large and growing mobile workforce and many iworkers, you need to understand what options are available to help your LOBs effectively manage the untethered workplace, which inevitably will include mobile BYOD. If you re in catch-up mode because your LOBs are already doing BYOD or you want to learn quickly about the capabilities of existing telecom and mobility suppliers related to BYOD management, ask LOBs to come in and make a presentation about their capabilities and experience. For a broader understanding of this emerging market, issue a request for information (RFI) specific to BYOD management outsourcing. What It Means BYOD Will Be High On SVM s Agenda For Mobility Purchases BYOD has arrived and it can t be avoided or delayed. That means that BYOD also will be on SVM pros action lists when doing contract reviews and (re)negotiations for any third-party services associated with implementing and supporting the untethered workplace. Additionally,
11 The Global BYOD Management Services Ecosystem 10 BYOD will be near the top of their list to identify vendor capabilities and opportunities for every request for proposals (RFP) project related to mobility connectivity services, mobile TEM, mobile apps store, MDM, etc. Supplemental Material Methodology Forrester s Forrsights Networks And Telecommunications Survey, Q1 2013, was fielded to 2,487 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from small and medium-size business (SMB) and enterprise companies with two or more employees. This survey is part of Forrester s Forrsights for Business Technology and was fielded from January 2013 to March Research Now fielded this survey online on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates. We have provided exact sample sizes in this report on a question-by question basis. Forrester s Forrsights Telecom And Mobility Workforce Survey, Q1 2013, was fielded to 2,258 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies with two or more employees. This survey is part of Forrester s Forrsights for Business Technology and was fielded from March 2013 to May Research Now fielded this survey online on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates. We have provided exact sample sizes in this report on a question-by-question basis. Each calendar year, Forrester s Forrsights for Business Technology fields business-to-business technology studies in more than 17 countries spanning North America, Latin America, Europe, and developed and emerging Asia. For quality control, we carefully screen respondents according to job title and function. Forrester s Forrsights for Business Technology ensures that the final survey population contains only those with significant involvement in the planning, funding, and purchasing of IT products and services. Additionally, we set quotas for company size (number of employees) and industry as a means of controlling the data distribution and establishing alignment with IT spend calculated by Forrester analysts. Forrsights uses only superior data sources and advanced data cleaning techniques to ensure the highest data quality. We have illustrated only a portion of survey results in this document. To inquire about receiving full data results for an additional fee, please contact or your Forrester account manager.
12 The Global BYOD Management Services Ecosystem 11 Companies Interviewed For This Report Anatole AT&T BT Global Services Cass Information Systems Dimension Data MDSL Orange Tangoe Telefónica Verizon IBM Endnotes 1 Forrester recently asked 855 US, 388 Canadian, and 1,048 European information workers, What is your level of interest in being allowed to bring your own mobile phone/smartphone as your work mobile/ smartphone? Twenty percent of Americans, 21% of Canadians, and 17% or Europeans at firms with 1,000 or more employees responded, I d be willing to contribute some of my own money, and 11% of Americans, 8% of Canadians, and 4% of Europeans responded, I d be willing to pay the entire cost if I could get the mobile/smartphone of my choice. We asked the same group of iworkers, What is your level of interest in being allowed to bring your own tablet as a work device? We learned that 17% of Americans and 15% of Canadians and European iworkers would be willing to contribute some of my own money to get the tablet of my choice, while 10% of Americans, 6% of Canadians, and 3% of European iworkers would be willing to pay the entire cost. Source: Forrsights Telecom And Mobility Workforce Survey, Q In Q1 2013, we asked 380 mobility decision-makers at North American and European firms with 1,000 to 4,999 employees, and 511 decision-makers at firms with 5,000 or more employees, How important are each of the following initiatives in your firm s mobility strategy for supporting your employees over the next 12 months? Support a wider variety of mobile devices and platforms (e.g., tablets, ios, Android). Thirty percent of the 511 respondents working at very large enterprises (5,000 or more employees) identified this as a critical priority for their firm, and 45% said it will be a high priority during H and H This compares with 18% of respondents at firms with 1,000 to 4,999 employees who identified this as a critical priority, and 48% who said it s a high priority for their firm. Manufacturing is the industry with the highest portion of firms that consider this a critical or high priority: 83% of the 134 respondents in that industry said it will be a critical (43%) or high (40%) priority for their company during the next 12 months. Source: Forrsights Telecom And Mobility Workforce Survey, Q Forrester asked 891 mobility decision-makers at North American and European companies with 1,000 or more employees, How important are each of the following initiatives in your firm s mobility strategy for supporting your employees over the next 12 months? Implement a bring-your-own-device policy and program for employees. BYOD was identified as a critical priority by 18% of the respondents, and as a high priority by 32%. For large multinational enterprises, BYOD is an even bigger priority: 59% of respondents from the 477 respondents who are responsible for international (regional and global) mobility decisions identified BYOD as a critical priority (25%) or a high priority (34%) for during the next 12 months. Source: Forrsights Telecom And Mobility Workforce Survey, Q
13 The Global BYOD Management Services Ecosystem 12 4 Forrester asked the same 891 mobility decision-makers, How important are each of the following initiatives in your firm s mobility strategy for supporting your employees over the next 12 months? Use some/more third-party services for mobility management. Source: Forrsights Telecom And Mobility Workforce Survey, Q There are many expected benefits from implementing a companywide BYOD program, including employee satisfaction, and improved productivity. But there also are costs that need to be taken into consideration such as those for upgrading infrastructure and expanding IT help desk capabilities. Additionally there are risks associated with not getting it right, which could result in user frustration, etc. Finally, the total cost of ownership calculations need to include flexibility quantification that adjust benefits and costs in order to decide how far to take these programs, and at what pace to implement them in order to achieve the optimal balance between control and cost. For Forrester s Total Economic Impact (TEI), please visit the following link: IBM recently commissioned Forrester Consulting to examine the TEI and potential return on investment that companies realized by implementing an IBM bring-your-own-device program. See the April 2013 study, The Total Impact Of IBM Managed Mobility For BYOD, A Forrester Total Economic Impact Study Prepared For IBM. 6 We asked 624 North American and European telecom decision-makers, Why is your firm interested in using more third-party-managed or as-a-service network and telecommunication services? The top reason for decision-makers in both regions was to reduce capital outlay for hardware and software (identified by 50% of the 339 US respondents, and 44% of the 245 European respondents. Additionally, 41% of the Europeans also identified getting access to specialized skills and expertise as a reason for using managed and SaaS services. Nearly half (49%) of US respondents and 48% of Canadians surveyed said they were interested in outsourcing to provide more flexibility to their businesses and IT; this compared with 38% of Europeans. Over half (55%) of Canadians, 46% of Americans, and 36% of Europeans said they re interested in using managed/outsourced telecom services to get better performance and improved service than could be achieved in-house. Source: Forrsights Networks And Telecommunications Survey, Q For a discussion about finding the value in BYOD programs, including (in Figure 5) a summary of examples of costs, benefits, and Forrester client rationales for BYOD adoption related to infrastructure, devices, mobile services, apps and software, training and education, and regulatory compliance and governance, see the October 23, 2012, Building The Business Case For A Bring-Your-Own-Device (BYOD) Program report. 8 In February 2012, Yahoo CEO Marissa Mayer ordered remote workers back into centralized offices. The act was controversial and received much discussion in the business press. Mayer positioned the move as essential to innovation and collaboration because employees did these things more often when colocated. Source: Christopher Tkaczyk, Marissa Mayer breaks her silence on Yahoo s telecommuting policy, CNNMoney, April 19, 2013 (http://tech.fortune.cnn.com/2013/04/19/marissa-mayer-telecommuting/). 9 Source: Forrsights Workforce Employee Survey, Q Additionally, in our Forrsights Networks And Telecommunications Survey, Q1 2013, we asked 954 networks and telecoms decision-makers: Using your best estimate, what percentage of your firm s employees does
14 The Global BYOD Management Services Ecosystem 13 the following as part of their job? Work from home or a remote location part-time or occasionally (up to five days per month) or Primarily work from home or a remote location full-time (five days per week, 20 days per month). We learned that at nearly a quarter of large US (24%) and Canadian (23%) enterprises, and 18% of European large enterprises, 26% or more of employees are now working from home or a remote location part-time or occasionally. At 19% of Canadian, 16% of European, and 14% of US large enterprises, 26% or more of employees are working primarily (full-time) from home or a remote. We also asked: How important are your firm s network and telecommunications technologies in enabling the following business initiatives? Become a more attractive employer with collaborative and flexibility working environment, which more than three quarters of European (N = 301; 79%) and US (N = 578; 76%), and 72% of Canadian respondents (N = 75) rated a 4 or 5 (where 5 is very important). Additionally, support overall employee productivity received 4 or 5 ratings from 86% of US respondents and 83% of Canadian and European decision-makers. For more discussion on how business leaders are looking to create differentiated workforce experiences, see the July 18, 2013, Customer Experience Methods Guide Workforce Experience Design report. 10 See the IBM Flexible Workplace CIO Study, May 2012, IBM Center for Applied Insights, Executive Report, Achieving success with a Flexible Workplace (2012) (http://www-935.ibm.com/services/us/en/it-services/ mobility-services.html). Also see Forrester Consulting s June 2012, A Custom Technology Adoption Profile Commissioned By IBM, Provisioning A Flexible Workplace Pushes The Boundaries of IT And Drives A Search For Outside Help. 11 Vox Mobile is the founding partner in the Global Enterprise Mobility Alliance, an independent Swissbased joint venture whose members include Vox Mobile (USA), Navita (Brazil), Beijing Nation Sky Network Technology (China), Schiffl (Germany), EMS (UAE), and MSC Mobility Solutions (Australia). DMI recently won a contract from the US Defense Information Systems Agency (DISA), worth up to $16 million over three years, to build the Defense Department s MDM system (hybrid Mobile Iron MDM and Fixmo container technology for and web browsing protection), and also a mobile apps store. In May, DISA expanded its list of acceptable devices for military and government employees, approving Apple ios 6, BlackBerry Z10 and Q10, and Samsung Galaxy S4. Source: Aliya Sternstein, Pentagon Denies Inadequately Vetting Defensewide Smartphone Security Service, Nextgov, July 18, 2013 (http://www. nextgov.com/mobile/2013/07/pentagon-denies-inadequately-vetting-defensewide-smartphone-securityservice/66938/); Bob Brewin, DISA Awards $16 Million Contract to Manage Mobile Devices, Nextgov, June 28, 2013 (http://www.nextgov.com/mobile/2013/06/disa-awards-16-million-contract-manage-mobiledevices/65762/?oref=ng-hptopstory). In July 2013, GEMA entered into a partnership arrangement exclusive to MDSL that applies worldwide. Under the terms of the partnership, any global agreement negotiated by GEMA will use MDSL s TEM software platform and global procurement capability. Source: GEMA Forms Partnership With Telecom Expense Management Provider MDSL To Boost Global Managed Mobility Offering, GEMA press release, July 9, 2013 (http://thegema.com/mdsl-forges-mobile-partnership-with-gema-global-enterprise-mobilityalliance/).
15 The Global BYOD Management Services Ecosystem Forrester s survey of global software decision-makers in Q shows that 43% of global software decision-makers have purchased or developed one to five mobile app for employees during the past two years, and 16% purchased or developed six or more apps for employees. Source: Forrsights Hardware Survey, Q Employees also are downloading mobile apps used for work onto their smartphones or tablets via consumer channels. As a result, apps used for work are coming from a variety of sources, including cloud offerings, consumer app stores, independent software vendors (ISV), and in-house development. Given the increasing diversity of mobile apps (and devices in companies with a mobile BYOD program), IT needs to provide a baseline level of security across a wide range of devices, platforms, and development architectures. Issues to address include: 1) determining which apps each employee can access; 2) determining how employees get access to specific data; and 3) establishing the process to secure data while in transit to the application or while it is at rest on the device. For a discussion about why it s important for enterprises to develop their corporate mobile app management strategy to include five core components, one of which is protection, see the May 30, 2013, Apps Everywhere: Understanding The Need For Mobile Application Management report.
16 About Forrester A global research and advisory firm, Forrester inspires leaders, informs better decisions, and helps the world s top companies turn the complexity of change into business advantage. Our researchbased insight and objective advice enable IT professionals to lead more successfully within IT and extend their impact beyond the traditional IT organization. Tailored to your individual role, our resources allow you to focus on important business issues margin, speed, growth first, technology second. for more information To find out how Forrester Research can help you be successful every day, please contact the office nearest you, or visit us at For a complete list of worldwide locations, visit Client support For information on hard-copy or electronic reprints, please contact Client Support at , , or We offer quantity discounts and special pricing for academic and nonprofit institutions. Forrester Focuses On Sourcing & Vendor Management Professionals To help transform your organization for sustained business innovation, you re challenged with balancing business value, cost, and risk when sourcing and managing technology vendors. Forrester s subjectmatter expertise and deep understanding of your role will help you create forward-thinking strategies; weigh opportunity against risk; justify decisions; and optimize your individual, team, and corporate performance. «Stefan Valenti, client persona representing Sourcing & Vendor Management Professionals Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 13 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 29 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit
A Custom Technology Adoption Profile Commissioned By Cisco Systems UC And Collaboration Adoption By Business Leads To Real Benefits July 2013 Deployment Of Broad Set Of Collaboration Capabilities Across
1 Developing A Successful Mobile Strategy Christian Kane Analyst Forrester Research May 31, 2012 2 2011 2009 Forrester Research, Inc. Reproduction Prohibited Agenda Workforce trends for supporting mobile
A Forrester Consulting Thought Leadership Paper Commissioned By Trend Micro Key Strategies To Capture And Measure The Value Of Consumerization Of IT Enterprises Achieve A Wide Range Of Benefits By Deploying
A Custom Technology Adoption Profile Commissioned By Cisco Systems September 2013 Corporate Mobility Momentum Accelerates Among Enterprises The pace of enterprises deploying corporate mobility initiatives
A Custom Technology Adoption Profile Commissioned By VeliQ & SAP January 2014 Managed Mobility Cloud Services Gain Momentum With European Midmarket Organizations 1 Introduction The mobile mind shift resulted
A Custom Technology Adoption Profile Commissioned By Cisco January 2014 Top Unified Communications Trends For Midsize Businesses 1 Introduction As the corporate landscape becomes increasingly mobile, and
A Custom Technology Adoption Profile Commissioned By Sybase/SAP Mobile Device Management Underpins A Bring-Your-Own- Device (BYOD) Strategy July 2012 Forrester Surveys Show Surging Demand For Consumerization
August 24, 2007 Are You Ready For Unified Communications? by Elizabeth Herrell for Infrastructure & Operations Professionals Making Leaders Successful Every Day For IT Infrastructure & Operations Professionals
Inquiry Insights: Enterprise Mobility, Q1 2009 by Michele Pelino with Ellen Daley and Madiha Ashour Executive Summary Each year, Forrester receives more than 20,000 inquiries on a variety of topics that
September 20, 2006 Comparing The ROI Of SaaS Versus On-Premise Using Forrester s TEI Approach by R Ray Wang TECH CHOICES Helping Business Thrive On Technology Change TECH CHOICES Includes a TEI model and
A Custom Technology Adoption Profile Commissioned By Aruba Networks March 2014 Not All Cloud Solutions Are Created Equal: Extracting Value From Wireless Cloud Management 1 Introduction With the rise of
A Custom Technology Adoption Profile Commissioned By Cisco Systems How IT Is Responding To Increasing Demand For Mobile And Visual Collaboration July 2012 Introduction Today s IT managers have to navigate
A Custom Technology Adoption Profile Commissioned By Aerohive Networks January 2014 Cloud Networking 1 Introduction Business decision-makers are increasingly prioritizing company growth and new customer
The workplace landscape is changing rapidly as people walk into the office with the expectations and sometimes the tools they carry from home. The requirements for flexibility rise even higher as employees
September 2009 Economic Impact Of A BlackBerry Solution In North American Enterprises A Study Of The Adoption And Total Economic Impact (TEI) Of BlackBerry At Enterprise Organizations A commissioned study
A Custom Technology Adoption Profile Commissioned By Code42 April 2014 Why Endpoint Backup Is More Critical Than Ever Introduction The mobile mind shift is here, and as employees increasingly favor using
For: CIos 2013 Mobile Workforce Adoption Trends by Ted schadler, February 4, 2013 key TakeaWays anytime, anywhere information Work is The new normal Today, we characterize 29% of the global workforce as
FOR: Infrastructure & Operations professionals Building The Business Case For A Bring- Your-Own-Device (BYOD) Program by michele pelino, October 23, 2012 Updated: november 15, 2012 key TakeaWays Mobile
A Custom Technology Adoption Profile Commissioned By Colt September 2014 Are SMBs Taking Disaster Recovery Seriously Enough? Introduction Small and medium-size businesses (SMBs) have the same challenges
September 16, 2008 Why IT Service Management Should Matter To You by Evelyn Hubbert for IT Infrastructure & Operations Professionals Making Leaders Successful Every Day Client Choice topic September 16,
A Custom Technology Adoption Profile Commissioned By IBM Cloud-Based Disaster Recovery Barriers And Drivers In The Enterprise March 2012 Introduction Enterprise IT professionals today face a serious challenge:
A Custom Technology Adoption Profile Commissioned by Egnyte SMBs File Storage Needs Are Growing, But 57% Underestimate File Server Costs 45% Are Interested In Cloud Options September 30, 2011 Many SMBs
Case Study: How Wyeth Upgraded Its B2B Operations To Support A Global ERP Strategy Ken Vollmer with Alex Cullen and Matt Czarnecki Executive Summary Wyeth Pharmaceuticals recently completed a major upgrade
Includes data from Business Data Services, Client Choice SaaS Economics Will Change ISVs SI And VAR Channels Channel Managers: Retool Partner Programs To Prevent SaaS Delivery Disaster by Michael Speyer
For: Sourcing & Vendor Management Professionals The Forrester Wave : North American Workplace Services, Q2 2013 by William Martorelli and Wolfgang Benkel, april 30, 2013 Key TaKeaWays Vendors Move Beyond
December 2, 2011 Consumerization Drives Smartphone Proliferation by Ted Schadler for Content & Collaboration Professionals Making Leaders Successful Every Day December 2, 2011 Consumerization Drives Smartphone
FOR: CIOs The Forrester Wave : Room-Based Videoconferencing, Q3 2012 by Philipp Karcher, August 21, 2012 Key TaKeaWays Videoconferencing Lets Firms Cut Travel and improve everyday Meetings In a work culture
Technology analysts and journalists alike have been premature in proclaiming the death of the PC. Even in the empowered age of smartphones, netbooks, and tablets, the PC has a unique way of reinventing
For: Infrastructure & Operations Professionals The Forrester Wave : Private Cloud Solutions In China, Q1 2015 by Charlie Dai and Frank Liu, January 23, 2015 Key Takeaways HP And VMware Lead Among Multinationals;
A Forrester Consulting October 2014 Thought Leadership Paper Commissioned By Infosys Simplify And Innovate The Way You Consume Cloud Table Of Contents Executive Summary... 1 Cloud Adoption Is Gaining Maturity
A Custom Technology Adoption Profile Commissioned by Riverbed A Tidal Wave of Dynamic Web Content Is Coming How Will You Respond? March 2012 Introduction As enterprises shift from desktop apps to web and
July 15, 2013 The Enterprise Information Management Barbell Strengthens Your Information Value by Alan Weintraub with Leslie Owens and Emily Jedinak Why Read This Report Businesses increasingly rely on
TRENDS Includes Business Technographics data Large Canadian Financial Firms See Value In Managed IP Services Bell Canada s Proactive Approach Defines Its Leadership by Brownlee Thomas, Ph.D. with Christine
A Custom Technology Adoption Profile Commissioned By Trend Micro April 2014 Single-Vendor Security Ecosystems Offer Concrete Benefits Over Point Solutions Introduction Advanced attacks on an organization
Transforming Business Processes with Agile Integrated Platforms SPRING 2015 Sponsored by SAP Technology Business Research, Inc. Technology changes, but the needs of business do not. Integration is essential
Mobile Device Management Complete remote management for company devices Corporate and personal mobile devices (commonly referred to as Bring Your Own Device, or BYOD) must be provisioned, configured, monitored,
FOR: Interactive Marketing Professionals Win The Social Marketing Measurement Game by Nate Elliott, November 21, 2012 KEY TAKEAWAYS Avoid The Temptation To Oversimplify Your Metrics Blended single engagement
TRENDS Includes Business Technographics data Government Leads The Pack In Mobile Application Adoption by Alan E. Webber with Bradford J. Holmes, Julie Hanson, and Alyssa L. Baer EXECUTIVE SUMMARY As enterprise
A Custom Technology Adoption Profile Commissioned By BMC Software January 2015 Digital Business Requires Application Performance Management Introduction Digital is transforming the rules of business success.
For: Infrastructure & Operations Professionals The Forrester Wave : Enterprise Backup And Recovery Software, Q2 2013 by Rachel A. Dines, June 28, 2013 KEY TAKEAWAYS Plagued By Age-Old Backup And Recovery
A Forrester Consulting June 2014 Thought Leadership Paper Commissioned By AT&T Which Managed Hosting And Private Hosted Cloud Option Is Right For You? Table Of Contents Executive Summary... 1 Select The
The 9 Pillars of Enterprise Mobility Building a framework that benefits IT, users and the business An Enterprise Mobility Program (EMP) focuses on policies, processes and enabling technologies that align
Solution Overview Cisco Mobile Workspace Solution A Whole New Level of Worker Mobility Basic mobile connectivity for employees using personal devices has been around for a while, bringing both benefits
A Custom Technology Adoption Profile Commissioned By Cisco Systems Enterprises Seek The Benefits Of Hybrid Cloud, And Work To Overcome The Challenges January 2013 Introduction About half of US and European
The Right CRM Metrics For Your Organization by William Band with Sharyn C. Leaver and Mary Ann Rogan EXECUTIVE SUMMARY Forrester interviewed 58 executives about their best practices for getting more value
For: Sourcing & Vendor Management Professionals The Forrester Wave : Global Workplace Services, Q1 2013 by William Martorelli and Wolfgang Benkel, March 25, 2013 Key TaKeaWays Vendors Move Beyond desktop
A Forrester Consulting Thought Leadership Paper Commissioned By Digital Realty July 2014 Strategically Source Your Next Data Centre Data Centre Purchasing Drivers, Priorities, and Barriers for Asia-Pacific
A Custom Technology Adoption Profile Commissioned By BMC Software November 2014 Capacity Management Benefits For The Cloud Introduction There are many benefits that enterprises can realize by moving workloads
Agenda Mobility Trends Work-life modes Lessons from the Cisco BYOD program Thoughts for the CIO BYOD Players BYOD Summary 3 What is driving this movement to BYOD? Consumerization of Mobility and IT Macro-economic
Case Study: AMERICAN SYSTEMS Demonstrates The Value Of Business Service Management From Reactive To Proactive: Using Service Management To Leverage Integrated Event Correlation Executive Summary by Evelyn
July 26, 2011 Updated: July 28, 2011 Are Events Dead? Not If You re A Tech Buyer by Kim Celestre for Technology Marketing Professionals Making Leaders Successful Every Day July 26, 2011 Updated: July 28,
A Custom Technology Adoption Profile Commissioned By HP Private Or Public Cloud Isn t The Right Question It s Going To Be A Hybrid World April 2012 Setting The Stage: IT Must Get In Front Of Enterprise
A Forrester Total Economic Impact Study Commissioned By SAS Project Director: Dean Davison February 2014 The Total Economic Impact Of SAS Customer Intelligence Solutions Intelligent Advertising For Publishers
January 15, 2009 Storage Choices For Virtual Server Environments by Andrew Reichman for IT Infrastructure & Operations Professionals Making Leaders Successful Every Day January 15, 2009 Storage Choices
A Custom Technology Adoption Profile Commissioned By HP July 2014 Future IT Capacity Planning Depends On Flexibility Introduction Businesses today depend more than ever on technology systems for both internal
A Custom Technology Adoption Profile Commissioned By April 2014 Records Management And Hybrid Cloud Computing: Transforming Information Governance 1 Introduction Organizations are under extreme pressure
A Forrester Consulting Thought Leadership Paper Commissioned By Zebra Technologies October 2015 Is It Time To Refresh Your Wireless Infrastructure? Table Of Contents Executive Summary... 1 The Age Of The
Buyer Case Study AirWatch by VMware Enables Secure, Flexible SMB BYOD Mobile Device Deployments for Legal Firm Dowling Aaron Inc. Christopher Chute IDC OPINION This IDC Buyer Case Study is based on a conversation
The Five Essential Metrics For Managing IT by Craig Symons with Alexander Peters, Alex Cullen, and Brandy Worthington EXECUTIVE SUMMARY CIOs frequently ask what IT should measure and report to business
CHOOSING AN MDM PLATFORM Where to Start the Conversation Whitepaper 2 Choosing an MDM Platform: Where to Start the Conversation There are dozens of MDM options on the market, each claiming to do more than
A Custom Technology Adoption Profile Commissioned By Juniper Networks April 2014 Hybrid Cloud Places New Demands On The Network Introduction Today s business pressures require IT resources to be a cost-effective
October 27, 2009 Case Study: ING Delivers Personalized Product Offers Across Channels In Real Time by Alexander Hesse for Customer Intelligence Professionals Making Leaders Successful Every Day October
Consumerization Managing the BYOD trend successfully WWW.WIPRO.COM Harish Krishnan, General Manager, Wipro Mobility Solutions Employees dictate IT Enterprises across the world are giving in to the Consumerization
Redefining The Role Of IT As Digital Transformation Takes Center Stage GET STARTED Evaluating The Trends In Hybrid Cloud Adoption Organizations have been adopting cloud solutions, both public and private,
A Forrester Consulting Thought Leadership Paper Commissioned By Gainsight April 2014 An Executive Primer To Customer Success Management Table Of Contents We Live In A Subscription Economy Learn To Manage
6 Things To Think About Before Implementing BYOD Kimber Spradlin, CISA, CISSP 2012 IBM Corporation Mobile Devices: Unique Management & Security Challenges Mobile devices are shared more often Mobile devices
A Custom Technology Adoption Profile Commissioned By Genesys Telecommunications Laboratories Leverage Cloud-Based Contact Center Technologies To Provide Differentiated Customer Experiences March 2013 Introduction
When Computers really become Personal What is Consumerization of IT? The Consumerization of IT and what it means The term "consumerization" was first popularized in 20011 as a description for how innovation
The Challenges Posed by BYOD. The Challenges Posed by BYOD.... 1 Introduction... 3 Primary Bring Your Own Device Challenges... 3 Enable Workers to Securely Accomplish Business Tasks... 4 Managing Multiple
WHITE PAPER: EXPLOITING THE BUSINESS POTENTIAL OF BYOD........................................ Exploiting the business potential of BYOD (bring your own device) Who should read this paper This paper addresses
Cisco Mobile Collaboration Management Service Cisco Collaboration Services Business is increasingly taking place on both personal and company-provided smartphones and tablets. As a result, IT leaders are