How to Maximize Data Center Efficiencies with Rack Level Power Distribution and Monitoring

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1 How to Maximize Data Center Efficiencies with Rack Level Power Distribution and Monitoring Brian Rehnke e-pdu Business Development Manager November, 2011

2 The Problems Energy Usage in most data centers has grown 2 3x in last 3 years Lifetime (3 yr.) Energy costs to support a server will soon exceed its acquisition costs Energy costs will continue to increase Through 2009, energy costs emerged as the secondhighest operating cost (behind labor) in 70% of DC facilities worldwide* Increasing Corporate responsibility to reduce greenhouse gas emissions and be more efficient * Source: Gartner; Meeting the DC power and cooling challenge 2 2

3 The economic times With the increased pressure for companies to control or reduce costs, you may ask yourself; Where do I begin? 3 3

4 Start with Enclosure Power Distribution Units Outlet level monitoring and control Outlet level power measurement helps you make intelligent decisions to reduce power consumption Outlet level granularity allows decisions to made based on what individual servers are doing This information gives you total control over power usage and trends 4 4

5 Market Drivers Drivers According to IMS, outlet level monitoring is the fastest growing PDU technology Expected increasing focus on data center efficiency requiring measurement end-to-end High level of focus on allocating power usage based on customer or department 5 5

6 epdu Marketplace How large is the current marketplace for epdu like products in North America?? Answer $700M+!!!! Projection for 2017?? Over $1 Billion!! *All figures from IMS Research 6 6

7 Where Are epdus Used 7 7

8 Power Usage Effectiveness PUE is a metric used to determine energy efficiency in a data center Power entering facility/power used to run equipment Need units to provide outlet level power consumption for Level 3 PUE calculations Level 1: basic, uses UPS readings Level 2: Intermediate, uses PDU level readings Level 3: Advanced, uses server/outlet level reading 8 8

9 2 levels of rack epdu that can support PUE Advanced Monitored High accuracy outlet level monitoring Local or remote current, voltage, power No outlet switching to address security concerns Designed for 24/7 manned facilities Additional Options to look for to maximize effectiveness of epdu Current, voltage, power monitoring (KWH) Environmental monitoring, temperature, humidity and contact closure (EMP001 required) Internal temperature probe on monitoring circuit board to track ambient temperature Outlet LED on/off and blinking alarm Advanced LCD pixel display to provide current, voltage, power and configuration 9 9

10 2 levels of rack epdu that can support PUE Managed Outlet level monitoring + switching Local or remote current, voltage, power Outlet switching for lights out management (on/off/reboot) Additional Options to look for to maximize effectiveness of epdu Advanced display Backlit LCD pixel display allows variable text, number, images Dual color allows local indication of alerts Invert display for overhead power Local display of current, voltage, power View IP critical parameters using button menu 10 10

11 Future Proof Your Net Management Card Look for support of both IP 4 and IP 6 for future expansion IP addresses are all assigned Don t spend money to update again in just a few short months or years! Secure web server interface SNMP V1 and V3 for security (https://) Get alerts Universal integration to 3 rd party software using SNMP MIB Disable Telnet or HTTP for security if not being used Option for read only access for users to prevent outlet shut down or configuration changes 11 11

12 Improve IT Asset Utilization for Efficiency Retire unused software applications Effective software (eliminate extra CPU cycles, i.e. bloatware ) Consolidation (blade servers, software, etc.) Turn-off idle IT equipment* Test and measurement of servers to determine most efficient running times and efficiency at running various programs* Datacenter management software* Operate at higher, more efficient voltage levels* 230V/400V three phase power 12 12

13 Input Voltage Advantage Virtually all IT equipment is rated to work from 100V to 240V AC input 2% Efficiency gain by using 208V instead of 120V 3% Efficiency gain by using 230V instead of 120V 13 13

14 Amps Volts KW KWH WTH?? Amps tell you how close you are tripping a circuit breaker Volts tell you how close you are to lights dimming KW (Kilowatt) tells you how much power something consumes example 60 watt light bulb versus florescent drawing 20 watts draws 1/3 as much power KWH (Kilowatt Hours) tells you how much power was consumed over a period of time think of your electric bill subtract June 30 th reading from May 31 st reading and you get total June power consumption 14 14

15 Amps Volts KW KWH Data Center Amps tells you how much circuit capacity you have left in your rack, find capacity, find $$$ Volts tells you if server power supplies are running at a reliable level, higher voltage lower current and typically better efficiency $$$ KW (Kilowatt) tells you which server is more efficient and which one will save you $$$ KWH (Kilowatt Hours) tells you how much power your consuming reduce it and you save $$$ 15 15

16 Time Stamping Configure date and time for KW hour date stamping Automatically configure a time server for NTP synchronization 16 16

17 Don t Forget Installation Costs! Save time and money by having faster, easier installation Flexible mounting options including support for tool-less industry keyhole mounting Flexible clip foot snap in installation Color coded circuit breakers and numbered outlet identification simplifies setup instructions for installation personnel Aluminum chassis is lightweight and dissipates heat better than steel 50 C temperature operation 17 17

18 Datacenter Software 18 18

19 Eaton Intelligent Power Manager Applications with <200 epdus Seamless solution Allows for remote monitoring epdus, UPSs, and the equipment connected to them Auto Discovery Windows style drill down Free up to 10 devices User installed Reporting through spreadsheet export 19 19

20 PowerXpert Applications with >200 epdus Eaton large facility software package Cost is higher than IPM depending on level of service and reporting required On-site installation available Optional reporting package is highly customizable Manages full range of Eaton products, plus can be customized to support any devices 20 20

21 Third Party Software SNMP MIB provides interface capability with third party software Requires integration by software developer Eaton epdu are integrated into certain software such as IBM Active Energy Manager, Cisco Energywise, etc. Customers have specific management software such as Openview or Viridity 21 21

22 Management Software Takeaways Software is part of the solution for any network connected epdu Eaton software packages: Web interface - $0 and per unit management IPM $0 and supports up to 10 IPM - $2500 and supports up to 200 epdu PowerXpert - $5,000~$25,000 and supports 250+ epdu Third party compatibility through SNMP MIB 22 22

23 What this can mean for you 23 23

24 epdu + Sensors = Maximum Efficiency 100W 100x3 300W 500x W 5400W 10 servers per rack running 24/7 all the time. However, 2 servers are currently idle and between midnight Friday and 6 AM Monday only half the servers need to be running Also, cooling fans are running 100% of the time whether needed or not regardless of temperature Solution: Managed epdu with temperature probe can turn on/off outlets remotely through network to shut off idle servers Automatic event scheduler to shutdown only necessary outlets at 12AM Saturday Automatic event scheduler to power up outlets at 6AM Monday again when needed Temperature probe to monitor heat and turn on and off cooling fans only when needed notification that events are taking place 24 24

25 epdu + Sensors = Maximum Efficiency 100W 100x3 300W 500x W 5400W Energy Savings Benefit If you can improve efficiency even 5% (3% moving from 120V to 230V and 2% from remote management) And if you have 100 racks giving you 1000 At 5% Savings Annual Energy = $43,

26 epdu + IPM = Maximum Efficiency Cabinet A Cabinet B The Advanced Monitored products can remotely monitor current draw down to the individual outlet This means each individual server can be watched and monitored for power consumption IPM can export power consumption and trend reports in easy to read Excel type format This way you can run your own efficiency tests and see which server cabinet is the most efficient running different programs and at different times You can see 100% where power is being used Example: Server Cabinet A runs payroll programs at 2PM Server Cabinet B has newer equipment and you want to know if you should switch payroll to the new cabinet and run it at 12AM when there is less demand on equipment You run payroll on both and find the new cabinet at the new time is 10% more efficient You move payroll to the better servers and time and save money! 26 26

27 epdu + IPM = Maximum Efficiency Cabinet A Cabinet B Energy Savings Benefit If you can improve efficiency 10% in your servers And if you have 100 racks giving you 1000 At 10% Savings Annual Energy = $86,

28 Consolidate Blade Servers 50W 100x3 300W 4000W 4000W 16,350W 16,200W 4000W 4000W 5400W 5400W W 28

29 Consolidation Blade Servers Technology More dense than rack-optimized servers because of shared resources, such as power, fans, networking, and storage, are not physically located on individual blades. Energy Savings Benefit Blade servers typically will require 10 to 25% lower power/cooling for the same computing capacity Example 1000 effective servers 20% Savings Annual Energy = $175k 29 29

30 epdu Overall Value Proposition epdu technology designed to help customers understand and act Metering and management technology provides the most granular detail to data center managers, allowing them to make the necessary moves, adds and changes to optimize their overall power, cooling, layout and capacity. Eaton provides multiple tiers of epdu aggregation and analysis software allowing customers to choose how much information they require. Flexible configurations Rack configurations vary widely, even within the same data center and are subject to change over the life of the power infrastructure. The epdu provides a variety of receptacles on each unit, delivering consistent power distribution to support a variety of changing rack loads. epdu customization capabilities allow the customer to design the perfect epdu for any application, allowing the data center managers to optimize space, power and their data center budget dollars. High Density/High Power Eaton provides high voltage and high amperage epdu s for today s higher power and more efficient server equipment. Making it easy to consolidate and save

31 Summary - Ways to Save Turn-off idle IT equipment Adopt power distribution at 208V / 230V Use high efficiency IT equipment Consolidate (blade servers) Assess the utilization and efficiency issues (opportunities) in your data center Prioritize actions to reduce the energy needs of your datacenter 31 31

32 32 32

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