EXECUTIVE MBA Real World. Real Learning

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1 EXECUTIVE MBA Real World. Real Learning Dariu Dumitru EMBA Program Partner Marketing & Alum ni Relations IMD International Institute for Management Development. Not to be used or reproduced without permission.

2 How to re-gain traction and engage top senior management professionals as alumni to provide value both to them and to the school IMD International Institute for Management Development. Not to be used or reproduced without permission.

3 IMD ALUMNI ARE SENIRO EXECUTIVES GLOBALLY-MINDED, EXPERIENCED EXECUTIVES WILL CHALLENGE YOUR LEARNING Average class size: 53 Average age: 40.5 Male: 84% Female: 16% Nationalities: 21 Industries: 28 Education: PhD: 8% Masters: 37% Bachelors: 42% Percentage of Class 40% 35% 30% 25% 20% 15% 10% 5% 0% Age Distribution EMBA < >44 Average: 15 years of work experience; worked in 2 countries; 3 languages

4 EMBA ALUMNI 850 alumni from 16 years of classes with 100 alumni added annually WHY ENGAGE ALUMNI? WHERE ARE WE NOW? WHERE DO WE WANT TO BE?

5 Re-engaging senior level alumni CHALLENGES WHAT ALUMNI WANT vs WHAT WE THINK ALUMNI WANT What do top senior management professionals want /need from their school? CONTINUOUS FEEDBACK How can you keep alumni communicating and in touch with the school? WHAT ARE SUCCESS METRICS? How do you measure engagement of alumni? A GOOD TOOL? Existing social media platforms (LinkedIn, FB, etc) vs. cus tomized options SILOS

6 Re-engaging senior level alumni INSIGHTS MENTORING Enrolment Guidance / feedback for applicants Alumni ambassadors job openings, projects, assignments company visits and speakers on the Discovery Expeditions WHAT IS IMD? MARKETING An Marketing independent & Special business Events school with 60 years of real world learning Post-program journey / testimonials MOOCHING Sharing with alumni the current class learning points Inviting alumni to join modules of current classes (for a fee?)

7 90,000 active alumni are members of 45 alumni clubs around the world LIFELONG LEARNING Access relevant, cutting-edge and real world business knowledge at any point in your life and career. Continued Education Thought Leadership Market Intelligence Wednesday Webcasts IMD ALUMNI POWERFUL BUSINESS NETWORKS Engage with your Alumni network. Form unique connections with other like-minded business executives. Alumni Clubs Alumni Directory Events and Reunions Online Communities The Economist WhichMBA2014 s urvey Student rating of the usefulness of the alumni network. IMD ties Harvard for the #9 spot worldwide, is the only non-us school # 1 is Dartmouth College Tuck School of Business; #2 is Stanford University

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9 WHAT IS IMD? An independent business school with 60 years of real world learning 1 st IMD is ranked first in open programs worldwide (Financial Times ) 1 st First in executive education outside the US (Financial Times ) 10 Research associates and over 80 research projects 24 Awards won by our Faculty and research teams in 2013 & Open enrolment programs 34+ Nationalities represented across 300 Faculty and staff 120 Global companies chose IMD for their customized programs each year 200+ Worldwide events in ,000+ Executives from 98 countries come to IMD each year 90,000 active alumni are members of 45 alumni clubs around the world

10 A BROAD RANGE OF COMPANIES LARGE CORPORATIONS IBM, Boeing, Worldmark,Novartis, Microsoft, Michelin, Sony Ericsson, Shell, Philip Morris A.P. Moller-Maersk, Nestle, Philips Lighting PUBLIC INSTITUTIONS AND NGOS WWF, Zermatt Tourism, ICRC, University of Bahrain, ETH, Switzerland FAMILY BUSINESSES Lego, Audemars Piguet, Novo Nordisk, Tr im e t, Lakeshore Services, PMT Italia FINANCIAL INSTITUTIONS Gazprombank, HSBC, Royal Bank of Scotland, Zurich Insurance, Danske Bank Pictet & Cie, Credit Suisse, Commerzbank Nederland, ABN AMRO Bank Deloitte, Bank Muscat, Merrill Lynch, Van Lanschot Bankiers SMALL AND HIGHLY SPECIALIZED COMPANIES Urasia Capital, Green Rig, Bunge, Maersk Oil, Alpiq, Six Group SPECIALIZED MULTINATIONALS Hilti Corporation, Bobst, Kühne & Nagel, Kudels ki, Alfa Laval, Te va Pharmaceutical, EDF Electricité de France, Logitech Europe, SAP, Odebrecht, Hoffmann-La Roche