COURSE STRUCTURE AND OVERVIEW

Transcription

1 COURSE STRUCTURE AND OVERVIEW

2 Contents CIM CAM Course Structure Introduction The Chartered Institute of Marketing (CIM) The Communications Advertising and Marketing Education Foundation (CAM) CIM Qualification Overview and level CIM Qualification Overview CIM Qualification Levels CIM Qualification Outlines CIM Introductory Certificate CIM Professional Certificate CIM Professional Diploma CIM Chartered Postgraduate Diploma CAM Specialist Qualification Overview CAM Qualification Outlines CAM Diploma in Digital Marketing CAM Diploma in Marketing Communications CAM Diploma in Mobile Marketing CAM Diploma in Managing Digital Media CAM Diploma in Digital Metrics & Analytics CAM Diploma in Digital Campaign Planning CAM Diploma in Digital Media and Branding ARU Course Structure Introduction Anglia Ruskin University (ARU) ARU Qualifications BA(Hons) in Marketing Course specifications Course aims and objectives MA(Hons) in Marketing and Innovation Course specifications... 41

3 Course aims and objectives MBA Course Specification Course aims and objectives... 54

4 CIM/CAM COURSE STRUCTURE CIM CAM Course Structure

5 1 Introduction 1.1 The Chartered Institute of Marketing (CIM) CIM is the largest, longest established and most respected marketing organisation in the world with practical professional qualifications delivered through their UK and international study centre network 1.2 The Communications Advertising and Marketing Education Foundation (CAM) CAM is a registered charity that offers qualifications in digital and offline marketing communications. In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then CAM qualifications have been awarded by CIM.

6 2. CIM Qualification Overview and level 2.1 CIM Qualification Overview 2.2 CIM Qualification Levels

7 2.3 CIM Qualification Outlines CIM Introductory Certificate Is it for me? The CIM Introductory Certificate in Marketing is for all those who want to find out more about marketing whether you re in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks. This course is ideal for Those undertaking junior marketing, secretarial or administrative roles. People on the periphery of marketing. Event management assistants. Personal assistants. Non-marketers with some marketing involvement. Customer service assistants/call centre employees. Modern apprenticeship equivalents. This is an open qualification, which means you don t need any previous qualifications or marketing experience. However, if you are working or have some business experience, this will certainly help you put your learning into context. What are the benefits of taking this course? Awarded by the world s largest professional marketing body, this qualification is accepted by 95 per cent of UK employers as it is the only one mapped to the new Government Occupational Standards in Marketing. By the end of this qualification you should: Understand the function of marketing and its role in an organisation. Know about the seven Ps (product, price, place, promotion, people, physical evidence and process) and how to apply the marketing mix. Understand more about customers and managing customer relationships. By the end of this qualification you should: Understand the function of marketing and its role in an organisation. Know about the seven Ps (product, price, place, promotion, people, physical evidence and process) and how to apply the marketing mix. Understand more about customers and managing customer relationships. Be able to communicate to both internal and external customers using a variety of different means. What do I learn and how I will be assessed? What is Marketing? This involves a multiple choice examination. Understanding Customer Relationships You will submit a written project made up of several brief work-based tasks.

8 2.3.2 CIM Professional Certificate Is it for me? This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility. This qualification is ideal for junior marketers, those working in marketing support roles (like personal assistants); or if marketing plays some part in your current job description. What are the benefits of taking this course? If you want to take the first steps on the path to a successful career in marketing then this course is for you. If you are running your own business it will help you gain a better understanding of basic marketing principles and tools to grow your business and attract more customers. Career Prospect By the end of this qualification you should be able to: Understand the function and fundamentals of marketing in some depth. Know the many different ways of understanding and communicating with customers, and the function these methods serve. Understand your organisation s marketing environment, its many constituent parts, and how they work in unison. Apply practical knowledge including the collecting and analysing of data, and the establishment of marketing budgets. Awarded by the world s largest professional marketing body, this qualification is accepted by 95 per cent of UK employers as it is the only one mapped to the new Government Occupational Standards in Marketing. What do I learn? Marketing Essentials Marketing Information and Research Assessing the Marketing Environment Stakeholder Marketing How I will be assessed? The CIM Professional Certificate course is assessed by written assignment and examinations. You will be required to submit an assignment for two of the modules (Marketing Information & Research and Stakeholder Marketing) and sit a three hour exam for the remaining two modules of the programme (Marketing Essentials and Assessing the Marketing Environment).

9 2.3.3 CIM Professional Diploma Is it for me? The CIM Professional Diploma in Marketing provides the knowledge, skills and ability to do in relation to marketing planning and develops the marketing professional across a range of areas. The qualification is a hybrid of marketing with a considerable emphasis on management as marketers move from specialist aspects of marketing into either a functional or departmental role. It is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career. We find that most of our students are marketers with operational responsibilities and an eye on management including department managers, functional managers, product/brand managers, account managers, agency managers, marketing executives and business development managers. The course focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself including elements ranging from channel management to communications, along with specialist areas like new product development. It will enable you to write an implement a marketing plan and you will gain a highly respected professional marketing qualification to help you in career progression. The CIM Professional Diploma in Marketing is also ideal for Marketing Graduates new to marketing who need to establish a core understanding quickly. Eligibility Requirement The following qualifications or experience is recommended as the prerequisite for entry onto the Professional Diploma in Marketing: The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus) OR Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (i.e. 120 credits in Bachelors degrees or 60 credits with Masters Degrees) OR Experience in a marketing management role that has provided potential students with ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so and is sufficient to pass the Entry test to Level 6

10 What are the benefits of taking this course? This course will enable you to gain the marketing skills you need at an operational level to maximise business opportunities. It will enable you to write an implement a marketing plan and you will gain a professional marketing qualification to help you in career progression. By the end of this qualification you should be able to: Understand the function and fundamentals of marketing in some depth. Know the many different ways of understanding and communicating with customers, and the function these methods serve. Understand your organisation s marketing environment, its many constituent parts, and how they work in unison. Apply practical knowledge including the collecting and analysing of data, and the establishment of marketing budgets. Awarded by the world s largest professional marketing body, this qualification is accepted by 95 per cent of UK employers as it is the only one mapped to the new Government Occupational Standards in Marketing. Graduates will be able to use the designation of ACIM and work towards becoming a Chartered Marketer. Students who have successfully completed all modules of the CIM Professional Diploma in Marketing programme will be eligible to apply for the final stage, the Chartered Postgraduate Diploma in Marketing (Masters level 7). What do I learn? The Marketing Planning Process Delivering Customer Value through Marketing Managing Marketing Project Management in Marketing How I will be assessed? The CIM Professional Diploma in Marketing is assessed as follows: Module 1: The Marketing Planning Process - Work based assignment involving the preparation of a marketing plan Module 2: Delivering Customer Value Through Marketing - Three hour unseen examination based on a pre-seen case material Module 3: Managing Marketing - Work-based assignment Module 4: Project Management in Marketing - Work-based project requiring an in-depth study of a specific and focused area of business activity

11 2.3.4 CIM Chartered Postgraduate Diploma Is it for me? This qualification incorporates the knowledge and skills required by marketing professionals who aspire to work, or who need greater awareness of working, at the strategic level. It will enable you to influence strategic decisions in an organisation to create value for customers and other stakeholders, manage and measure marketing activities undertaken as part of the implementation of a customer-focussed strategy and to formulate, present and justify a creative, customer, focused and innovative strategy for any given context. It is suitable for anyone with the Professional Diploma in Marketing, a business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (i.e., 180 credits in Bachelor degrees and 90 credits in Master degrees) AND a range of experience working at a marketing managerial level that has provided potential students with the ability to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing. A CV will be required to support application to this programme. What are the benefits of taking this course? This course will enable you to gain the latest skills and knowledge for effective strategy and planning and keep you at the forefront of current practice. Achievement of the qualification enables you to become an Associate or Full Member of the CIM and enables you to work towards Chartered Marketer status. Awarded by the world s largest professional marketing body, this qualification is accepted by 95 per cent of UK employers as it is the only one mapped to the new Government Occupational Standards in Marketing. What do I learn? Emerging Themes Market Leadership & Planning Managing Corporate Reputation Analysis & Decision How I will be assessed? The Chartered Postgraduate Diploma in Marketing is assessed by one formal three hour examination for Analysis & Decision and an assignment per module for the remaining three modules.

12 3 CAM Specialist Qualification Overview

13 3.1 CAM Qualification Outlines CAM Diploma in Digital Marketing Is it for me? Students come from right across the spectrum of agency, client and supplier backgrounds. They work in marketing, advertising, public relations, the media, market research, sales promotion and direct marketing in both private and public sectors. Anyone who works in a role that involves marketing communications, particularly in the digital forum, stands to benefit from gaining a CAM professional qualification in digital marketing. Module Exemptions: Students who have completed a CIM Professional qualification level 4 and above can be exempted from the Marketing and Consumer Behaviour unit of the new Diploma in Digital Marketing qualification. Students who have completed e-marketing award since 2006 (when it was last revised) can be exempted from the Digital Marketing Planning unit of the Diploma in Digital Marketing qualification. Students who have completed the Marketing and Consumer Behaviour unit as part of their CAM Diploma in Marketing Communications course can be exempted from this unit of the new Diploma in Digital Marketing qualification. Students who have completed a valid Marketing Degree from an Accredited University will be exempt from the Marketing & Consumer Behaviour Module of the CAM Diploma in Digital Marketing. What are the benefits of taking this course? This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice. You will have the opportunity to gain skills and knowledge to understand the fundamental planning concepts for an online organisation as well as key factors in implementation, measurement and evaluation of successful campaigns. Digital marketing has evolved from a peripheral element of organizational marketing to one which is at the hub of customer-centric communications in an increasingly multi-channel environment. Our qualifications will ensure that you are equipped to deal with this shift and make the most of the new business opportunities on offer. Students who successfully pass the Digital Marketing Essentials and Digital Marketing Planning modules will receive a Digital Marketing Essentials Award and Digital Marketing Planning Award directly from The CAM Foundation / The Chartered Institute of Marketing.

14 As the Marketing & Consumer Behaviour and Digital Marketing Essentials modules are the core subjects for all digital qualifications, successful graduates will only need to complete one further elective module to gain one of the following qualifications! CAM Diploma in Mobile Marketing CAM Diploma in Digital Metrics and Analytics CAM Diploma in Digital Campaign Planning CAM Diploma in Digital Media and Branding. What do I learn? Digital Marketing Essentials (10 credits) Digital Marketing Planning (10 credits) Marketing & Consumer Behaviour (20 Credits) How I will be assessed? The CAM Diploma in Digital Marketing is assessed by assignment per module. There are no written examinations required.

15 3.1.2 CAM Diploma in Marketing Communications Is it for me? This qualification is ideal for marketers who are concerned with managing the marketing communication process at an either operational or tactical level. The aim of the CAM Diploma syllabus is to provide an in-depth understanding of the principle methods of communication used by organisations in the achievement of their business/marketing communications objectives. The examinations and assignments are designed to assess your knowledge of these communication methods as well as your ability to apply and interpret that knowledge. The CAM Diploma in Marketing Communications will give you an in-depth understanding of the range of communication methods you can use to meet business objectives from marketing, advertising and public relations to direct marketing and sales promotion. This course is ideal for anyone currently working in, or aiming to work in, marketing communications or digital marketing (including both client and agency side marketing roles). It is suitable for anyone educated to at least 'A' Level standard (or equivalent) and fulfil at least one of these criteria: Have a suitable competence in a marketing communications role. Hold any recognised UK degree or equivalent level 5 qualification. Have a relevant level 3 or above qualification (eg. CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc). What are the benefits of taking this course? The course will enable you to gain in depth knowledge of all the key elements needed for planning and executing integrated campaigns. You will gain far greater breadth of knowledge and competence than work experience alone can ever provide and the course will enable you to experience up to date, relevant knowledge of both the theory and the reality of present and future marketing communication practice. By the end of this qualification you should be able to: Develop marketing communications and brand support activities based on your understanding of market and consumer behaviour. Demonstrate the skills needed to devise, execute and analyse a PR plan. Explain the roles of direct marketing and sales promotion, as well as manage and maintain a marketing database. Demonstrate good all-round knowledge of the advertising industry, and how good advertising is applied in practice. Understand the role of all media (including digital) in effective marketing. Module Exemptions: Students who have successfully passed the CAM Diploma in Marketing Communications will receive module exemptions towards all other CAM qualifications.

16 What do I learn? Marketing and Consumer Behaviour Advertising Public Relations Direct Marketing & Sales Promotion Integrated Media How I will be assessed? The Marketing and Consumer Behaviour and Integrated Media modules of the CAM Diploma are assessed by written assignment. The Advertising, Public Relations and Direct Marketing modules of the CAM Diploma are assessed by formal examination.

17 1.2.3 CAM Diploma in Mobile Marketing Is it for me? Mobile is the most widely used media channel globally, with over one billion mobile devices sold each year. The medium is referred to as always on and always connected and provides new ways for organisations and brands to connect with customers across all sectors. The Diploma in Mobile Marketing gives you essential knowledge, the buzz words and the main trends in the mobile marketing arena. Find out more about how mobile phones are used in marketing, click to call, types of mobile advertising, SMS marketing, the importance of games, designing apps, mobile payment systems, proximity marketing and social media. Ensure you understand mobile analytics, legislation, regulation and codes of practice. The CAM Diploma in Mobile Marketing is an ideal qualification for anyone working in marketing who wants to maximise opportunities in mobile marketing. What are the benefits of taking this course? Upon achievement of this qualification you should be able to: Appraise the range of opportunities in the mobile landscape and the different approaches to marketing in this sector Analyse the way in which the smartphone and apps have changed thinking and how organisations employ them creatively in the digital environment Understand buzz words like augmented reality, QR codes, interstitials and proximity marketing Recommend how to execute a mobile communications campaign Discuss the key stages of planning mobile campaigns and the techniques available Explain the current and future roles of the elements of digital campaigns and describe the links between techniques Apply relevant tools and concepts to measure and monitor an annual mobile marketing plan Module Exemptions: As the Marketing & Consumer Behaviour and Digital Marketing Essentials modules are the core subjects for all digital qualifications, successful graduates will only need to complete one further elective module to gain one of the following qualifications! CAM Diploma in Digital Marketing CAM Diploma in Digital Metrics and Analytics CAM Diploma in Digital Campaign Planning CAM Diploma in Digital Media and Branding What do I learn? Marketing & Consumer Behaviour (20 Credits) Digital Marketing Essentials (10 Credits)

18 Principles of Mobile Marketing (10 Credits) How I will be assessed? Each module of the CAM Diploma in Mobile Marketing is assessed by assignment. There are no formal written examinations for this course.

19 1.2.4 CAM Diploma in Managing Digital Media Is it for me? The qualification is designed for those wanting to work in marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing and how it relates to the marketing industry and turn that knowledge into successful marketing strategies. No matter what your role is in your company you will benefit from gaining insight into today s digital arena. What are the benefits of taking this course? Media planning has become increasingly difficult in recent years. There has been an explosion of the ways in which consumers are contacted both digitally and through conventional media such as print, radio and television. Convergence of media creates new problems and opportunities for brands. This new and exciting qualification looks at digital channels and their suitability for inclusion in a media plan. Search Engine Optimisation (SEO), display advertising, marketing, viral marketing, online PR, affiliate marketing and social media are all explored in detail. It also looks at digital metrics and related legislation, regulation and codes of practice. This diploma will provide you with invaluable knowledge and skills to manage digital marketing and communications campaigns. Module Exemptions: Students who have completed the CIPR Postgraduate Diploma in Public Relations can be exempted from the PR unit of the CAM Diploma in Marketing Communications or the same unit of the new Diploma in Managing Digital Media. Students who have completed the units Advertising and Public Relations as part of their CAM Diploma in Marketing Communications Diploma can be exempted from these unit of the new Diploma in Managing Digital Media. What do I learn? Integrating Digital Media and Branding Implementing Digital Campaigns Advertising Public Relations How I will be assessed? The CAM Diploma in Managing Digital Media is assessed as follows: Integrating Digital Media and Branding assignment Implementing Digital Campaigns assignment Advertising - written examination Public Relations - written examination

20 1.3.5 CAM Diploma in Digital Metrics & Analytics Is it for me? The Diploma in Digital Metrics and Analytics gives you essential knowledge, the buzz words and the techniques to gain insight into online marketing activities. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the jargon: CAWI, netnography, tagging, logfiles, sentiment, bounce rates, MROCs and DORCs. Ensure you understand web analytics, how to design online questionnaires and how to choose commercial tools. This is a qualification for anyone working in marketing who wants to have an appreciation of online research techniques to maximise marketing benefits. What are the benefits of taking this course? The Communications Advertising and Marketing (CAM) Education Foundation is a registered charity that offers qualifications in digital and offline marketing communications. In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then CAM qualifications have been awarded by CIM. CIM is the largest, longest established and most respected marketing organisation in the world. Upon achievement of this qualification you should be able to: Evaluate the relevant tools and concepts used in online marketing, in order to measure and monitor their impact Appraise the range of methods and different approaches to gaining insight into the online landscape Distinguish web analytics from social media monitoring and learn how to manage both functions in the short and long term Understand buzz words like radio buttons, panels, VOC, usability studies, scraping and cloaking Discuss the essential points of managing insight and the techniques available Explain the current and future roles of the elements of digital campaigns and describe the links between techniques Analyse the way in which key performance indicators (KPIs) are used by organisations to improve performance in the digital environment Module Exemptions: As the Marketing & Consumer Behaviour and Digital Marketing Essentials modules are the core subjects for all digital qualifications, successful graduates will only need to complete one further elective module to gain one of the following qualifications! CAM Diploma in Mobile Marketing CAM Diploma in Digital Marketing CAM Diploma in Digital Campaign Planning CAM Diploma in Digital Media and Branding

21 What do I learn? Marketing & Consumer Behaviour (20 Credits) Digital Marketing Essentials (10 Credits) Web Analytics and Social Media Monitoring (10 Credits) How I will be assessed? You ll be assessed in each of the three units through a work-based assignment such as coursework and case studies that will often be based on various findings and recommendations within your own company or company of your choice. There are no formal written examinations for this course.

22 1.3.6 CAM Diploma in Digital Campaign Planning Is it for me? The Diploma in Digital Campaign Planning gives you essential knowledge, the jargon and the techniques to create campaigns using online marketing. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the buzz words and abbreviations: SEM, SEO, SMS, affiliates, marketing and Web 4.0. Ensure you understand how to plan, execute and evaluate digital campaigns and how to organise for success. T his is a qualification for anyone working in marketing who wants to have an appreciation of online research techniques to maximise marketing benefits. What are the benefits of taking this course? Upon achievement of this qualification you should be able to: Explain contemporary digital concepts and identify how these changes challenge and complement the conventional forms of communication Distinguish conventional marketing techniques from digital techniques Describe the hardware and software available to the digital marketing manager Understand buzz words like PFI, PFP, stuffing, optimisation, the marketing research mix and Delphi. Discuss the essential points of managing campaigns and the techniques available currently and in the future Apply some of the campaign skills and knowledge to implement and evaluate digital communications projects xplain the importance and risks of consumer generated media, social networks and social media and how to manage these to meet marketing objectives in the short and long term Module Exemption: As the Marketing & Consumer Behaviour and Digital Marketing Essentials modules are the core subjects for all digital qualifications, successful graduates will only need to complete one further elective module to gain one of the following qualifications! CAM Diploma in Mobile Marketing CAM Diploma in Digital Metrics and Analytics CAM Diploma in Digital Marketing CAM Diploma in Digital Media and Branding What do I learn? Marketing & Consumer Behaviour (20 Credits) Digital Marketing Essentials (10 Credits) Implementing Digital Campaigns (10 Credits)

23 How I will be assessed? You ll be assessed in each of the three units through a work-based assignment such as coursework and case studies that will often be based on various findings and recommendations within your own company or company of your choice. There are no formal written examinations for this course.

24 1.3.7 CAM Diploma in Digital Media and Branding Is it for me? The Diploma in Digital Media and Branding gives you essential knowledge, the buzz words and the techniques to build brands both offline and online. Find out more about offline and online branding. Get behind the vocabulary to crack the acronyms: ACORN, ROMI, PESTEL and POS. Go beyond the abbreviations: SMS, MMS, SEO and RFP. Ensure you understand conversation banners, consumer psychology and models of communication. Discover how official web sites, adverts and promotional activities can complement consumer generated media to build an organisation s assets. This is a qualification for anyone working in marketing who wants to have an appreciation of online research techniques to maximise marketing benefits. What are the benefits of taking this course? Upon achievement of this qualification you should be able to: Appraise the interaction between online and offline communication in meeting communication objectives Identify and explain how the communications mix (including digital media) can be applied to different marketing channels and situations in order to achieve marketing objectives Explain the importance of various psychological and sociological concepts in helping to understand purchase, usage and disposal of products and services, and how this knowledge helps develop communications strategies Explain the advantages and disadvantages of using different media in relation to digital marketing: Review the role of branding communications in the digital and offline arena Demonstrate an understanding of the application of different advertisement types available Understand buzz words like micro-blogs, advergaming, virtual worlds, KPIs and skyscrapers. Module Exemption: As the Marketing & Consumer Behaviour and Digital Marketing Essentials modules are the core subjects for all digital qualifications, successful graduates will only need to complete one further elective module to gain one of the following qualifications! CAM Diploma in Mobile Marketing CAM Diploma in Digital Metrics and Analytics CAM Diploma in Digital Campaign Planning CAM Diploma in Digital Marketing What do I learn? Marketing & Consumer Behaviour (20 Credits) Digital Marketing Essentials (10 Credits)

25 Integrating Digital Media & Branding (10 credits) How I will be assessed? You ll be assessed in each of the three units through a work-based assignment such as coursework and case studies that will often be based on various findings and recommendations within your own company or company of your choice. There are no formal written examinations for this course.

26 ARU COURSE STRUCTURE ARU Course Structure

27 1. Introduction 1.1 Anglia Ruskin University (ARU) Anglia Ruskin University was awarded university status in Today, with a student population of 31,000, they are one of the largest universities in the East of England, and a large provider of part-time education. ARU students are on courses leading to undergraduate and postgraduate degrees, as well as to a range of professional qualifications. They offer an ever expanding range of contemporary courses designed to meet the needs of the individual and the requirements of a knowledge-based economy.

28 2. ARU Qualifications 2.1 BA(Hons) in Marketing Course specifications Final award(s) Pathway title Pathway Code UCAS code (Undergraduate only) Relevant QAA subject benchmark statement(s) and any PSB reference point(s) BA (Hons) Marketing MKTGSH N , , 4.1, 4.2 of the General Business and Management Subject Benchmark Statements (2000) Course aims and objectives 1. To provide a coherent and sound foundation in marketing, at a level appropriate for an honours degree, which will enable graduates to choose from a wide range of career options with the marketing discipline (e.g. Product/Brand Manager, Advertising Account Executive, Marketing Researcher). 2. To permit students to pursue a specialist interest in marketing to a greater or lesser extent and to relate this specialism to professional requirements. 3. To enable students to develop a wide range of intellectual and analytical abilities relevant to marketing and appropriate to an honours degree, including the ability to think critically and independently. 4. To develop the transferable skills necessary for students personal development as life-long independent learners and for their ability to respond positively to change during their careers in marketing. 5. To provide an education in the terminology, concepts, principles and techniques utilised in marketing. 6. To enable students to appreciate the importance of the social, political, ethical, technological environmental and global contexts in which business operates. 7. To provide students with a range of opportunities to develop the attitudes, skills and abilities necessary to work in an international business context and to develop an awareness and appreciation of different cultural values. 8. To develop the AIBS Graduate mindset personal, business, team and futures for students personal development as life-long independent learners and reflexive practitioners

29 Intended learning outcomes and the means by which they are achieved and demonstrated A. Knowledge and Understanding On successful completion of the pathway a student will be expected to be able to: Numbers in parenthesis refer to the General Business and Management Subject Benchmark Statements 1. Demonstrate a secure knowledge and understanding of the variety of organisational types, objectives, operational behaviour and managerial and strategic approaches, both within and between organisations (3.2 and 3.4); 2. Evaluate markets as a method of resource allocation, market failures and policy corrections, both product and factor markets (3.7); 3. Analyse how consumer behaviour responds to a variety of price and nonprice signals (3.7); 4. Critically analyse the contribution of the internal environment to formulating and implementing business decisions, including internal relationships, sources of power, communication structures, management and development of people (3.4, 3.7); 5. Demonstrate a critical awareness of the external environment within which businesses operate, including economic, technological, demographic, environmental, ethical, legal, political Learning/teaching methods and strategies: Face-to-Face Core knowledge and understanding (1-9) is mainly acquired via lectures and seminars and directed independent study. The latter will normally make specific use of an individually accessed Key Text for that module as well as lecturer designed course materials (including module guide and web related materials). Use will also be made of a range of accessible (e.g. library held) supplementary texts, articles, reports and other designated sources, including websites. Hands on experience in computer-based workshops plays an important part in developing knowledge and understanding for a range of business and managerial functions (e.g. 7). Similar active learning opportunities are also provided within a broad range of non-computer based seminars and workshops. Where compulsory modules for the pathway are delivered in partner institutions, both in the UK and overseas, measures are actively underway to harmonise the student experience in terms of both content and mode of delivery. For this innovative use of technology will be made. Linking up with various organisations to provide live contexts for learning thus shifting the focus of the student experience from content led learning environment to a context and practice based one. Our practitioner advisors especially on the new core modules will facilitate this practice led learning. Team teaching in compulsory modules will be used to support the multi-disciplinary delivery of the pathway, wherever appropriate. Learning/teaching methods and strategies: Online The online delivery mode will include the same learning and teaching methods. However, students studying online do not experience the interaction of a face-to-face class from the tutor or fellow students and potentially this can be detrimental to their overall learning experience because of their remoteness. Therefore, in addition to the lecture notes and the diverse learning materials available online, in order to ensure that students feel that they are part of a team and that they are not studying in isolation, immediate access to the online tutor will be provided via a real-time chat room so that they can receive quick answers to any questions (if any). An online virtual community will also be made available (already in operation) where they will be enabled to liaise with all of the LSM s student population. For example, they could create notice boards and exchange views and ideas about lessons, assessments and other aspects such as participating in activities in the student union. Furthermore, webinars (audio) for assessment briefings will be taking place, as indeed, group video conferences (visual) sessions for student presentations and/or other key activities all in an effort to provide a real life experience to students that study online. One of the challenges of online learning is, perhaps, that practical skills are not easily translated into online delivery modes or are not directly observed by the tutor as in the case of a face-to-face delivery in class. However, because of the live systems incorporated on the

30 socio-cultural and cross-cultural aspects (3.2, 3.5); 6. Analyse strategic behaviour in response to the local, national and international external environment (3.2, 3.5, 3.7); 7. Demonstrate a comprehensive understanding of the principles and functions of management, including human resourcing, marketing, accounting and finance, and knowledge and information management (3.2, 3.6, 3.7); 8. Identify and appraise the sources, uses and management of finance, including the use of accounting and other information systems for managerial applications (3.7); 9. Show a critical appreciation of contemporary issues such as globalisation, sustainability, entrepreneurship and innovation, social responsibility, knowledge-based economies, demographic and structural change (3.7); 10. Devise effective marketing objectives and strategies to obtain and keep customers/clients (3.6, 3.7); 11. Demonstrate an ability to employ techniques to identify, evaluate and respond to customer/client needs and wants (3.2, 3.6); 12. Critically evaluate the ethical implications for producers and consumers of marketing activities. online platform (such as webinars and video-conference facilities) in addition to the static systems (such as lecture slides and other learning aids) this is not anticipated to be a problem. Group work can well be facilitated using these methods, as indeed, group presentations. In addition, LSM has developed a number of IT-based measurements that enable the tracking of students within the LSM IMSS system and hence evaluating their levels of engagement with the module s requirements. Consequently, it is believed that practical skills can equally be acquired by students studying online as in those who study face-to-face.

31 Assessment methods and strategies Face-to-Face LSM Online Knowledge and understanding (1-9) is assessed via examination (seen and unseen) and coursework assignments, including problem solving activities, simulations, consultancy projects, individual and group reports, as well as more conventional written forms such as essays and other discursive assignments. On occasions directed questions during the course of presentations may also be used to assess knowledge and understanding. Adopting a practice led approach to management development means greater use of reflective forms of assessment such as portfolios, learning logs and peer engagement. The enhanced VLE environment will form the basis for providing this context for practice led learning. Irrespectively of the mode of study, assessment strategies will include the same methods, in line with the learning outcomes of the varied modules on the programme. Assessments will be based on real life organisations with preference in the students place of work. However, alternatives will also be provided, based on the type and nature of assessments of the varied modules on the programme. Where an alternative assessment is designed, it will be in the form of contemporary case studies (probably purchased from ECCH) in order to provide learners with enough data in an appropriate context to observe the assessment brief in line with the learning outcomes of the varied modules. Each assessment may contain one or more tasks, may be on individual basis or in groups and may include essays or reports and/or presentations. Whatever the case, student output will be expected to illustrate skills of application in a context as a result of analysis, critical reflection and evaluation in line with the assessment brief and the intended learning outcomes. Marks allocated will be observing the ARU assessment criteria. Finally, in order to ensure clarity and transparency, all tasks in the various assessment briefs will have been crossreferenced against the specific module s intended learning outcomes and against the generic transferable skills.

32 B. Intellectual (thinking), practical, affective and transferable skills On successful completion of the pathway a student will be expected to be able to: (Intellectual skills) 1. Use inductive, deductive and other analytical approaches to identify potential linkages between variables and generate testable hypotheses; 2. Evaluate the contribution of various qualitative and quantitative techniques to the solution of problems identified (4.1a, 4.1b and 4.1d); 3. Critically analyse the existing literature on business and management approaches (4.1a); 4. Plan and execute a research project into business and management issues (4.2); (Practical skills - PS) 1. Retrieve, sift and select information from a variety of sources (4.1b); 2. Use communication and information technology effectively for business applications, e.g. web Learning/teaching methods and strategies: (Intellectual skills) Face-to-Face Cognitive skills (1-4) are developed by lectures, seminars, group discussions, computer-based workshops and directed student learning. The wide variety of assignments used in assessment (noted above) provide further opportunities for developing both cognitive and transferable skills, with particular emphasis placed on formative assessment wherever appropriate. The Personal Development and Careers and Undergraduate Major Project modules place explicit emphasis on developing and exercising these thinking skills. However the wide-ranging methodological analyses and extensive use of case study materials, simulations and projects throughout the pathway provide many further opportunities for students to develop and exercise deductive, inductive and other cognitive skills. (Practical skills - PS) Practical skills (PS) 1 and 2 are promoted through computerbased workshops as well as directed independent learning involving a wide range of computer-based exercises and projects. PS3 are provided at various points of the pathway including the Analysis of Business, Personal Development and Careers and the other management and personal development related modules. The Level 3 Undergraduate Major Project Learning/teaching methods and strategies: Online The online delivery mode will include the same learning and teaching methods. However, students studying online do not experience the interaction of a face-to-face class from the tutor or fellow students and potentially this can be detrimental to their overall learning experience because of their remoteness. Therefore, in addition to the lecture notes and the diverse learning materials available online, in order to ensure that students feel that they are part of a team and that they are not studying in isolation, immediate access to the online tutor will be provided via a real-time chat room so that they can receive quick answers to any questions (if any). An online virtual community will also be made available (already in operation) where they will be enabled to liaise with all of the LSM s student population. For example, they could create notice boards and exchange views and ideas about lessons, assessments and other aspects such as participating in activities in the student union. Furthermore, webinars (audio) for assessment briefings will be taking place, as indeed, group video conferences (visual) sessions for student presentations and/or other key activities all in an effort to provide a real life experience to students that study online. One of the challenges of online learning is, perhaps, that

33 and internet, databases, spreadsheets, word processing, PowerPoint (4.1e); 3. Use practical survey techniques effectively e.g. designing, using and scoring questionnaires, conducting interviews (4.1b, 4.1k); 4. Use different means of communicating to different audiences, e.g. written and oral summaries, reports and presentations (4.1c); 5. Devise marketing strategies through effective problem solving and decision making (4.1b). Transferable skills (TS) 1. Appreciate the relevance of a multidisciplinary and multicultural approach to business and management at local, national and international levels (4.1h); 2. Work effectively, both independently and within a team environment, making use of a range of interpersonal skills (4.1f, 4.1g, 4.1i and 4.1j); module often serves as a useful vehicle for further developing and exercising such skills as does the independent learning module. The pathway provides ample opportunities for students to employ different means of communicating to different audiences (PS4) as in the case of the Personal Development and Careers and Undergraduate Major Project modules amongst many others. The Effective Team and Performance Management module places emphasis on developing people skills and working in and with teams to generate high performance impact. (Transferable skills - TS) Programme-wide compulsory modules in all years seek to develop student awareness of multi-disciplinary and multicultural approaches as an aid to effective decision - making (TS1). As previously noted, team-teaching in compulsory modules will be used to support the delivery of a multi-disciplinary and multi-cultural pathway, wherever appropriate. Interpersonal skills involving effective listening, negotiating, persuasion and presentation are emphasised in a variety of Programme-wide and designate modules in all years, together with other team building skills (TS2). Opportunities are provided in many modules to present work individually and in groups in various formats to a variety of audiences, both formatively and summatively (TS3). Quantitative (including information technology) and qualitative techniques allied to problem resolution are also practical skills are not easily translated into online delivery modes or are not directly observed by the tutor as in the case of a face-to-face delivery in class. However, because of the live systems incorporated on the online platform (such as webinars and video-conference facilities) in addition to the static systems (such as lecture slides and other learning aids) this is not anticipated to be a problem. Group work can well be facilitated using these methods, as indeed, group presentations. In addition, LSM has developed a number of IT-based measurements that enable the tracking of students within the LSM IMSS system and hence evaluating their levels of engagement with the module s requirements. Consequently, it is believed that practical skills can equally be acquired by students studying online as in those who study face-to-face.

34 3. Communicate theories, findings and conclusions effectively in written, oral and visual form (4.1c); 4. Apply appropriate qualitative and quantitative techniques to the solution of business and management problems identified (4.1b, 4.1d). developed in Programme-wide compulsory modules in all years (e.g. Analysis of Business in Level 1, Systems and Operations Management in Level 2 and the Major Project in Level 3), as is the application of those techniques to the solution of practical business and management problems (TS4). Providing distinctiveness here is the Futures mindset approach adopted by the curriculum particularly via modules on Enterprise and Entrepreneurial Management, Sustainable Management Futures and Organisational Transformation in Practice. These modules in particular emphasise the development of attitudes, values and behaviours that define an AIBS graduate and the graduate profile that accompanies it. Assessment methods and strategies: Face-to-Face LSM Online (Intellectual skills) Cognitive skills (1-4) are assessed via examinations (seen and unseen) and a wide variety of coursework assignments, including a project/dissertation. Examinations are mainly written and unseen and give students the opportunity to demonstrate their ability to provide a clearly structured, reasoned argument using, wherever appropriate, supporting evidence and opinion, within a prescribed time constraint. The written assignments have clearly delineated word limits to encourage concision in the presentation of structured, well-supported argument and opinion. On occasions cognitive skills will be assessed by a mixture of written, oral and activity-based assignments. Irrespectively of the mode of study, assessment strategies will include the same methods, in line with the learning outcomes of the varied modules on the programme. Assessments will be based on real life organisations with preference in the students place of work. However, alternatives will also be provided, based on the type and nature of assessments of the varied modules on the programme. Where an alternative assessment is designed, it will be in the form of contemporary case studies (probably purchased from ECCH) in order to provide learners with enough data in an appropriate context to observe the assessment brief in line with the learning outcomes of the varied modules. The Undergraduate Major Project at Level 3 allows students to demonstrate their mastery of cognitive skills at the highest level of attainment specified in the Business and Each assessment may contain one or more tasks, may be on individual basis or in groups and may include essays or reports and/or presentations.

35 Management Subject Benchmark Statements. (Practical skills - PS) Assessment of practical skills is undertaken both formatively and summatively and involves examinations and assignments, written and oral reports, presentations and simulations and reflective assessment strategies such as learning logs. The trilogy of practice based personal and professional development modules from Level 1 to Level 3 in particular use context and practice based assessment strategies. There will be further opportunities in other modules for students to critically appraise practical techniques in written answers to examination questions, assignments and project. (Transferable skills - TS) Whatever the case, student output will be expected to illustrate skills of application in a context as a result of analysis, critical reflection and evaluation in line with the assessment brief and the intended learning outcomes. Marks allocated will be observing the ARU assessment criteria. Finally, in order to ensure clarity and transparency, all tasks in the various assessment briefs will have been crossreferenced against the specific module s intended learning outcomes and against the generic transferable skills. Formative and summative assessment of TS1, TS3 and TS4 takes place in the preparation and delivery of assignments in all years and, to a lesser extent, under examination conditions for some modules. TS2 is emphasised (at least as regards team environment ) in rather fewer modules, though some of these are Programme-wide (e.g. Personal Development and Careers and Effective Team and Performance Management modules).

36 Entry requirements: GCSE in English and Maths grade C or above or equivalent. 200 points from two subjects at GCE/VCE A level or VCE double award or equivalent. Equivalent qualifications considered. Applications from mature students and those offering qualifications other than GCE/VCE A levels are welcomed and considered on an individual basis. IELTS 6 or above. Other: HELP Matriculation Centre (Malaysia), Foundation Course in Arts and Foundation Course in Science Approved ASQRC, 2 nd July 2007 Progression and Advanced Diplomas considered on its individual merits and subject to further information from UCAS and the QCA upon the grading scheme. Level 1 Details *NB this level must contain at least one 30 credit module In order to complete this pathway a student must successfully complete 105 credits from the following list of compulsory modules: Module Code Module Title Credit Existing (E)/ New (N) BC115001S Analysis of Business 15 BC115008S Economics for Business and Management 15 BB115005S Introduction to Accounting and Finance 15 BB130010S Introduction to People, Organizations and Management BC115009S Marketing Essentials 15 BC115013S Personal Development and Careers In order to complete this pathway a student must successfully complete 15 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BC115002S International Business in Focus 15 MOD BC115010S International Business Law 15 MOD AD115038S Business English 1: Business Reading and Vocabulary 15 MOD BC115996S Independent Learning Module 15 MOD001032

37 Level 2 Details *NB the level must contain at least one 30 credit module In order to complete this pathway a student must successfully complete all the following compulsory modules (totalling 75 credits): Module Code Module Title Credit Existing (E)/ New (N) BC230001S International Business 30 BC215022S Enterprise and Entrepreneurial Management 15 BB215010S Systems and Operations Management 15 BB215011S Effective Team and Performance Management 15 In order to complete this pathway a student must successfully complete at least 45 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BD215010S Consumer Behaviour 15 BC215018S Marketing Communication 15 BD215021S Business to Business Marketing 15 BC215996S Independent Learning Module 15 MOD Level 3 Details *NB the level must contain a Major Project of either 30 or 45 credits for an Honours Degree In order to complete this pathway a student must successfully complete all the following compulsory modules (totalling 75 credits): Module Code Module Title Credit Existing (E)/ New (N) BB315014S Sustainable Management Futures 15 BB315015S Organisational Transformation in Practice 15 BC315017S Strategic Management Analysis 15 BC330998S Undergraduate Major Project 30 In order to complete this pathway a student must successfully complete at least 45 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BC315010S International Marketing 15 BD315013S Marketing Consultancy 15

38 BD315015S BD315021S (for partner colleges) Retail Marketing 15 MOD MOD BC315996S Independent Learning Modules 15 Structure diagram and guidelines for students on module selection Cambridge, Chelmsford, Kolej PTPL Penang [formerly IPG] (Malaysia), KBU International College (Malaysia), University Centre Peterborough, Limkokwing University of Creative Technology (Cyberjaya, Malaysia*), Limkokwing Institute of Creative Technology (Kuching, Borneo*), FTMS Global Level 1 S1 S2 Economics for Business and Managers (15) BC115008S Introduction to Accounting and Finance (15) BB115005S Introduction to People, Organisations and Management (30) BB130010S International Business in Focus (15)* BC115002S Analysis of Business (15) BC115001S * = AD115038S Business English 1: Business Reading and Vocabulary (15) or ILM BC115996S Personal Development and Careers (15) BC115013S Marketing Essentials (15) BC115009S Level 2 S3 S4 International Business (30) BC230001S Systems and Operations Management (15) BB215010S Business to Business Marketing* (15) BD215021S Enterprise and Entrepreneurial Management (15) BC215022S Marketing Communications* (15) BD215018S Consumer Behaviour* (15) BD215010S Effective Team & Performance Management (15) BB215011S * =Pathway Designates or BC215996S Independent Learning Module (15) Level 3 S5 S6 Strategic Management Analysis (15) Undergraduate Major Project BC315017S (30) BC330998D Sustainable Management Futures (15) BB315014S International Marketing* (15) BC315010S Organisational Transformation in Practice (15) BB315015S Marketing Consultancy* (15) BD315013S Retail Marketing * (15) BD315015S * =Pathway Designates or BC315996S Independent Learning Module (15)

39 London School of Marketing Top Up. Full-time. Online Level 3 Association of Business Practitioner s Graduate Diploma in Business & Marketing (to be approved) S1 S2 Sustainable Management Futures (15) BB315014S International Marketing (15) BC315010S Organisational Transformation in Practice (15) BB315015S Marketing Consultancy (15) BD315013S Strategic Management Analysis (15) BC315017S Retail Marketing (15) BD315015S Undergraduate Major Project (30) BC330998D School of Accounting & Management, Trinidad Level 1 S1 S2 Economics for Business and Managers (15) BC115008S Introduction to Accounting and Finance (15) BB115005S Introduction to People, Organisations and Management (30) BB130010S International Business Law (15) BB115010S Analysis of Business (15) BC115001S Personal Development and Careers (15) BC115013S Marketing Essentials (15) BC115009S * = AD115038S Business English 1: Business Reading and Vocabulary (15) or ILM BC115996S Level 2 S3 S4 International Business (30) BC230001S Systems and Operations Management (15) BB215010S Business to Business Marketing* (15) BD215021S Enterprise and Entrepreneurial Management (15) BC215022S Marketing Communications* (15) BD215018S Consumer Behaviour* (15) BD215010S Effective Team & Performance Management (15) BB215011S * =Pathway Designates or BC215996S Independent Learning Module (15) Level 3 S5 Strategic Management Analysis (15) Undergraduate Major Project BC315017S International Marketing* (15) BC315010S Marketing Consultancy* (15) BD315013S S6 (30) BC330998D Sustainable Management Futures (15) BB315014S Organisational Transformation in Practice (15) BB315015S Retail Marketing * (15) BD315015S

40 Intermediate award details Certificate of Higher Education awarded on completion of: o 120 credits as detailed in Sections 21.1 Diploma of Higher Education awarded on completion of: o 120 credits as detailed in Sections 21.1 o 120 credits as detailed in Section 22.1 and 22.2.

41 2.2. MA(Hons) in Marketing and Innovation Course specifications Final award(s) Pathway title Pathway Code Relevant QAA subject benchmark statement(s) and any PSB reference point(s) Postgraduate Certificate Postgraduate Diploma MA Marketing and Innovation MKINPC (PG Cert), MKINPD (PG Dip), MKINSP (MA) QAA Postgraduate Awards in Business and Management (Type 1A & B) Course aims and objectives The Marketing and Innovation is a 180-credit three-phase pathway comprising the Postgraduate Certificate, Postgraduate Diploma and Masters level awards. The pathway is designed to offer students without prior experience in Marketing, the knowledge and skills they need to be operationally effective in a career in Marketing. For students with prior experience in Marketing and possessing a professional qualification, the pathway will develop their professional competence. Specifically, the Pathway aims are:- Upon completion of the Postgraduate Certificate, Postgraduate Diploma and Masters awards: 1. To provide a sound and coherent foundation in marketing such that the graduate will be able to define and execute practical marketing interventions that exist in professional practice; 2. To enable students to understand the theoretical frameworks of strategic marketing, business ethics, design and innovation, as applied to marketing, and to appreciate the practical value of these frameworks in a range of strategic business situations; 3. To enable the student to create frameworks for understanding and analysing marketing processes in diverse organisational types, encountering different and changing marketing environments. Upon completion of the Postgraduate Diploma and Masters awards: 4. To develop practical research and analytical capabilities, in the context of market-driven strategy, and in particular in the formulation of value propositions in provider-consumer relationships; 5. To review, modify and apply transferable marketing concepts and skills in the management of product and market development, in particular from the strategic perspective; 6. To critically assess market-sourced data and information from a variety of organisations and use this for strategic marketing decision-making. Upon completion of the Postgraduate Certificate, Postgraduate Diploma and Masters awards:

42 7. To examine a variety of creative approaches to product and service design, creativity and innovation that may contribute to organisational wealth; 8. Develop intellectual mastery in the area of marketing. Progression The PG Certificate phase forms a foundation in marketing. The PG Diploma phase represents the complexities of strategic implementation for the marketing practitioner. The Masters phase encourages strategic thinking and an intellectual contribution to the advancement of knowledge in the field of marketing. Teaching, Learning and Assessment Increasingly in teaching and learning the emphasis will be on self-direction, critical reflection and exposure to situations where individuals can evidence learning through presentation, seminar delivery, group work and interactive discussion groups. Participants are encouraged to apply knowledge and to show a critical awareness of current management situations and problems. Assessment strategies in the modules have been designed to allow students to evidence practical skills of data management and manipulation, synthesis of ideas in application and to communicate outcomes to others in different marketing situations. LSM: LSM delivers partial modules of this programme (the Research Methods for Managers and the Post Graduate Major Project) as part of an online delivery mode. Irrespectively of the delivery mode the teaching, learning and assessment methods will include the same attributes as above in order to ensure standardisation and harmonisation between ARU and LSM. However, students studying online do not experience the interaction of a face-to-face class from the tutor or fellow students and potentially this can be detrimental to their overall learning experience because of their remoteness. Therefore, in addition to the lecture notes and the diverse learning materials available online, in order to ensure that students feel that they are part of a team and that they are not studying in isolation, immediate access to the online tutor will be provided via a real-time chat room so that they can receive quick answers to any questions (if any). An online virtual community will also be made available (already in operation) where they will be enabled to liaise with all of the LSM s student population. For example, they could create notice boards and exchange views and ideas about lessons, assessments and other aspects such as participating in activities in the student union. Furthermore, webinars (audio) for assessment briefings will be taking place, as indeed, group video conferences (visual) sessions for student presentations and/or other key activities all in an effort to provide a real life experience to students that study online.

43 Intended learning outcomes and the means by which they are achieved and demonstrated A. Knowledge and Understanding On successful completion of the pathway a student will be expected to be able to: Upon completion of the Postgraduate Certificate, Postgraduate Diploma and Masters awards: A1 Demonstrate deep knowledge and understanding of marketing while placing it within its wider organisational and contextual framework; A2 Show understanding of the current issues and thinking in marketing; A3 Display knowledge of the techniques applicable to research in the marketing discipline. Upon completion of the Postgraduate Certificate, Postgraduate Diploma and Masters awards; A4 Identify and apply analytical marketing tools and techniques from internal and external perspectives. Upon completion of the Postgraduate Diploma and Masters awards: A5 Recognise value propositions and interpret these towards added value and organisational wealth; A6 Distinguish between product-market relationships from the strategic perspective. Learning/teaching methods and strategies: Face-to-Face Through a combination of: Learning and teaching situations such a lectures, tutorials and seminars; Live and simulated cases studies; Independent and group activities, (class and non-class based); Speakers and subject specialists; Personal and professional reflective practice and self-criticism. Learning/teaching methods and strategies: Online The online delivery mode will include the same learning and teaching methods. However, students studying online do not experience the interaction of a face-to-face class from the tutor or fellow students and potentially this can be detrimental to their overall learning experience because of their remoteness. Therefore, in addition to the lecture notes and the diverse learning materials available online, in order to ensure that students feel that they are part of a team and that they are not studying in isolation, immediate access to the online tutor will be provided via a real-time chat room so that they can receive quick answers to any questions (if any). An online virtual community will also be made available (already in operation) where they will be enabled to liaise with all of the LSM s student population. For example, they could create notice boards and exchange views and ideas about lessons, assessments and other aspects such as participating in activities in the student union. Furthermore, webinars (audio) for assessment briefings will be taking place, as

44 Upon completion of the Masters award: A7 Use design, creativity and innovation principles and techniques towards improved professional practice; A8 Understand the nature of value creation from a number of sectoral standpoints. indeed, group video conferences (visual) sessions for student presentations and/or other key activities all in an effort to provide a real life experience to students that study online. Assessment methods and strategies: Face-to-Face Online Via: Individual/group assessment; Formative and summative self-evaluation and critical self-reflection; Written and/or oral forms of submission/presentation; Case study evaluation for assignments; Oral presentations both as groups & individuals. Each in relation to module learning outcomes. Assessment strategies will include the same methods, in line with the learning outcomes of the varied modules on the programme as already described in section 15. For the Research Methods for Managers module the student output will be in the form of a research proposal. For the Post Graduate Major Project the student output will be in the form of the dissertation. Whatever the case, the students will be expected to illustrate skills of application in a context as a result of analysis, critical reflection and evaluation in line with the learning outcomes of the respective modules on offer. Marks allocated will be observing the ARU assessment criteria. Finally, in order to ensure clarity and transparency, all tasks in the various assessment briefs will have been crossreferenced against the specific module s

45 On successful completion of the pathway a student will be expected to be able to: Upon completion of the Postgraduate Certificate, Postgraduate Diploma and Masters awards: B1 Use marketing theory as a way of interpreting complex marketing problems; B2 Generate integrated product-market solutions by applying marketing planning tools and techniques. Upon completion of the Postgraduate Diploma and Masters awards: B3 Derive novel approaches to the setting of marketing strategies and objectives from theoretical models and observed professional practice; B4 Assess the contribution of design, innovation and creativity to the development of enhanced customer value. Upon completion of the Masters award: B5 Question conventional marketing approaches from inductive and deductive standpoints; B6 Analyse and construct marketing plans from real life situations. Practical skills Upon completion of the Postgraduate Certificate, Learning/teaching methods and strategies: Face-to-Face Through a combination of: Learning and teaching situations such a lectures, tutorials and seminars; Live and simulated cases studies; Independent and group activities, (class and non-class based); Speakers and subject specialists; Personal and professional reflective practice and self-criticism intended learning outcomes and against the generic transferable skills. Learning/teaching methods and strategies: Online The online delivery mode will include the same learning and teaching methods. However, students studying online do not experience the interaction of a face-to-face class from the tutor or fellow students and potentially this can be detrimental to their overall learning experience because of their remoteness. Therefore, in addition to the lecture notes and the diverse learning materials available online, in order to ensure that students feel that they are part of a team and that they are not studying in isolation, immediate access to the online tutor will be provided via a real-time chat room so that they can receive quick answers to any questions (if any). An online virtual community will also be made available (already in operation) where they will be enabled to liaise with all of the LSM s student population. For example, they could create notice boards and exchange views and ideas about lessons, assessments and other aspects such as participating in activities in the student union. Furthermore, webinars (audio) for assessment briefings will be taking place, as indeed, group video conferences (visual)

46 Postgraduate Diploma and Masters awards: C1 C3 C4 C2 Acquire marketing data and information from numerous organisational sources and apply quantitative and qualitative analyses for decision-making; Assess customer, client and consumer relationships towards value-added marketing propositions; Apply marketing auditing tools and techniques, summarise findings and communicate these in an influential way to mixed senior management audiences; Interpret marketing planning documents and strategic plans, and communicate summary findings to others. Upon completion of the Postgraduate Diploma and Masters awards: C5 Use concepts of design, innovation and creativity in a variety of novel productmarket situations, including public and private sectors and international settings. Upon completion of the Masters award: C6 C7 C8 Present ethical, social and political marketing issues in a non-biased and objective way to mixed stakeholders; Convey complex internal marketing issues and problems to senior management; Formulate novel concepts in product and sessions for student presentations and/or other key activities all in an effort to provide a real life experience to students that study online

47 service design from a range of experiences. Transferable skills On successful completion of the pathway a student will be able to: D1 Analyse marketing information, organise it, and present it; D2 Explain complex marketing planning problems and subjects concisely in summary, orally and in writing; D3 Structure compelling and persuasive arguments; D4 Defining and redefining product-market scenarios using quantitative and qualitative data; D5 Restate various product and service benefits from design standpoints to enable others to appreciate contrasting perspectives and problems; D6 Construct action-orientated forms of marketing reports from an impartial standpoint; D7 Show high self-esteem and personal integrity through critical self-reflection and the contribution of others. Assessment methods and strategies: Face-to-Face Online Formative assessment will include: Exchange of work between individuals and groups; Assessment strategies will include the same methods, in line with the learning outcomes of the varied modules on the programme as

48 Material presented in class, where clarity of argument, theoretical bases and evidence of depth of thought is supported with references to theory, and currency of thought; Feedback in class situations on topics of current interest, and from textual material and research papers and articles; Evidence of the breadth of research may include internet sources where appropriate to the curriculum topics covered. Summative assessment will include: Individual/group assessment; Summative self-evaluation and critical self-reflection; Written and/or oral forms of submission/presentation; Evidence of critical reflection in the Postgraduate Major Report. already described in section 15. For the Research Methods for Managers module the student output will be in the form of a research proposal. For the Post Graduate Major Project the student output will be in the form of the dissertation. Whatever the case, the students will be expected to illustrate skills of application in a context as a result of analysis, critical reflection and evaluation in line with the learning outcomes of the respective modules on offer. Marks allocated will be observing the ARU assessment criteria. Finally, in order to ensure clarity and transparency, all tasks in the various assessment briefs will have been crossreferenced against the specific module s intended learning outcomes and against the generic transferable skills. Each in relation to module learning outcomes.

49 Entry requirements: Normally, entry to the MA in Marketing & Innovation at the Postgraduate Certificate stage would require: A degree from a UK University, normally at a minimum of lower second class honours; Holders of other awards, including those from non-uk universities will be considered on the equivalence of their qualifications. Those applicants for whom English is not a first language will be expected to demonstrate a certified level of proficiency of at least IELTS 6.5 or equivalent. Requests for admission with AP(E)L will be managed via standard university procedures. Candidates who do not possess any of these entry criteria, but can demonstrate appropriate relevant experience in a post of management or professional responsibility may be admitted if, in the opinion of the admissions tutor, they are capable of profiting from and contributing to the pathway. Non-native English speakers may also complete an English language module within the pathway. Level 4 Details - Masters Awards *NB a pathway leading to a Masters award must contain a Major Project of either 30, 45 or 60 credits In order to complete this pathway a student must successfully complete all of the following compulsory modules (totalling 60 credits): Module Code Module Title Credit BD415024S Marketing Design and Innovation 15 BC415020S Research Methods for Managers 15 BD415029S Strategic Marketing Management 15 BD415031S Marketing Management 15 Existing (E)/ New (N) In order to complete this pathway a student must successfully complete at least 30 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BC460998S Postgraduate Major Project 60 BC445998S Postgraduate Major Project 45 BC430998S Postgraduate Major Project 30

50 In order to complete this pathway a student must successfully complete at least 30 credits from the following list of designated modules: Module Code Module Title Credit BD415017S Buyer Behaviour 15 BB415014S Finance for Non-Financial Managers 15 BD415022S Internet Marketing 15 BC415055S Management Theory into Management Practice: Global Perspectives BD415023S Marketing Communications 15 Appropriate English module from Anglia Language Programme Existing (E)/ New (N) In order to complete this pathway a student must successfully complete at least 30 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BD415019S Entrepreneurship and Small Firm Marketing 15 BD415996S Independent Learning Module 15 BD415021S International Marketing 15 BD415026S Marketing in the Public Sector 15 BC415055S Management Theory into Management Practice: Global Perspectives BD415027S Marketing Research Award Classification - Postgraduate Awards [NB This is a proposed, award-specific, variation to Anglia Ruskin's Academic Regulations and is subject to approval by the Senate s Academic Standards, Quality and Regulations Office]. Module Code Module Title Credit BD415031S Marketing Management 15 BD415024S Marketing Design and Innovation 15 BC415020S Research Methods for Managers 15 BD415029S Strategic Marketing Management 15 BC460998S or BC445998S or BC430998S Postgraduate Major Project 60 or 45 or 30

51 Structure diagram and guidelines for students on module selection PG Certificate 60 credits S1 Marketing Management (15) BD415031S Marketing Design and Innovation (15) BD415024S Designate or Anglia Language Programme [English] (15) Designate (15) Designated Level Four Options (15) Two from: Anglia Language Programme [English] BD415017S Buyer Behaviour BB415014S Finance for Non-Financial Managers BC415055S Management Theory into Management Practice: Global Perspectives BD415023S Marketing Communications PG Diploma 60 credits S2 Designate (15) [NB. Those students undertaking 60 credits must take BC415020S Research Methods for Managers] Strategic Marketing Management (15) BD415029S Designate (15) Designate (15) Designated Level Four Options (15) Two from: BD415019S Entrepreneurship and Small Firm Marketing BD415996S Independent Learning Module BD415021S International Marketing BD415022S Internet Marketing BC415055S Management Theory into Management Practice: Global Perspectives BD415026S Marketing in the Public Sector BD415027S Marketing Research Masters 60 credits Option A S3 Postgraduate Major Project (60) BC460998S

52 Option B S3 Strategic Marketing Management (15) BD415029S Research Methods for Managers (15) BC415020S Postgraduate Major Project (30) BC430998S Option C Research Methods for S3 Managers (15) BC415020S Postgraduate Major Project (45) BC S London School of Marketing Online 120 credits from the Chartered Institute of Marketing 120 credits from the Association of Business Practitioner s Postgraduate Diploma in Marketing S1 S2 Research Methods for Managers (15) BC415020S Postgraduate Major Project (45) BC S

53 Intermediate award details PG Certificate 60 credits Marketing Management (15) BD415031S Marketing Design and Innovation (15) BD415024S Designate or Anglia Language Programme [English] (15) Designate (15) Designated Level Four Options (15) Two from: Anglia Language Programme [English] BD415017S Buyer Behaviour BB415014S Finance for Non-Financial Managers BD415022S Internet Marketing BD415023S Marketing Communications PG Diploma 60 credits Designate (15) [NB. Those students undertaking the 60 credit must take BC415020S Research Methods for Managers] Strategic Marketing Management (15) BD415029S Designate (15) Designate (15) Designated Level Four Options (15) Two from: BD415019S Entrepreneurship and Small Firm Marketing BC415996S Independent Learning Module BD415021S International Marketing BD415026S Marketing in the Public Sector BD415027S Marketing Research

54 2.3 MBA Course Specification Final award(s) Course title Course Code Relevant QAA subject benchmark statement(s) and any PSB reference point(s) MBA Business Administration MBBUSP QAA Postgraduate Awards in Business and Management (Type 3) Course aims and objectives The MBA concept was developed to meet the needs of middle/senior managers in the running of their businesses, and facilitate their progression to higher level roles within their organisation. Managers need to be aware of issues, able to analyse their potential outcomes and consequences, and decide how to react. They do not have to be expert in all areas of business, but they need general awareness of what specialist facilities and services exist, and how they can assist in carrying out their role. Thus, MBA programmes have a far more generalist and strategic approach than do those Masters programmes focused on specific subject areas. This philosophy is followed by the QAA in their Subject Benchmark Statements, and this course follows their recommendations in its focus on the advanced study of organisations and the dynamic, global context in which they operate, and in its preparation of participants for a generalist, senior level role focusing on leadership through strategic management. It also follows the QAA philosophy of attempting to inculcate within participants an approach to education and training encapsulated in the phrase lifelong learning. Development of high quality presentation and communication skills are other important elements of MBA programmes, and are achieved via group discussions, presentations, syndicate work and our focus on assignments, in addition to examinations, as assessment vehicles. Unique to the Anglia Ruskin s MBA is the depth of emphasis on a strong practical and professional orientation to the curriculum and learning styles, which has been developed over its 15 year history. Our MBA has a strong reputation for providing managers with the foundation necessary for handling complex issues in a turbulent business environment. Leaders need to be challenging and thoughtful, analytical and innovative, and these are important elements of our pathway. Prominence and strength of our MBA is constantly being developed in order to provide a challenging and rewarding pathway of post-experience management development. The course includes contemporary topics with cutting-edge content, reflecting both the key issues in the 21st century business environment and the latest developments in management research. Specific course aims are to enable MBA graduates to:

55 1. Apply theoretical understanding of management to complex and current business issues with a view to improving business practice; 2. Critically reflect on their leadership skills and thereby prepare for senior roles within the organisation and develop a lifelong learning attitude to education and training; 3. Gain a thorough insight into contemporary research and leading-edge practice within the field of strategic management; 4. Develop considerable autonomy in their learning and enhance their ability to plan and implement consultancy projects in a group context; 5. Generate originality and enterprise in approaching complex business issues; 6. Demonstrate self-direction and autonomy in research and scholarship towards a new contribution to knowledge in a chosen field of management. Personal and Organisational Benefits Participants find that the Anglia Ruskin MBA enhances their career prospects, both within their current organisation, and in a wide range of organisational sectors, enabling them to develop from a specialist field to a more generalist, strategic role. The range of programmes and study methods available facilitates continued learning and development of their knowledge, skills and attitudes as a senior level manager without interrupting their career. Emphasis is given to the transfer of learning between Ashcroft International Business School and employing organisations, using the student s learning and development as a conduit. Thus, employing organisations gain skills and knowledge to deal with the challenges and opportunities presented by turbulent and complex business environments, clarify and deal with organisational change issues, make effective decisions, develop a broad international business perspective, and present and communicate findings effectively. This transfer of learning creates an effective partnership between the sponsor, pathway member and Ashcroft International Business School Progression All stages of the MBA pathway focus on senior management issues. The Certificate phase provides a foundation by focusing on key disciplines & concepts; The Diploma phase focuses on strategic and capability issues and integrates a wide range of complex business issues; The Masters phase focuses on transformational issues, in line with leading edge practice and research. Teaching, Learning and Assessment The MBA is designed for students who have gained a considerable degree of subject knowledge and proficiency from undergraduate studies, experience of the workplace, or both. The approach to study is

56 essentially one of critique and evaluation; using the results of current and recent research and case studies to analyse, evaluate and appraise established methods, practices or techniques. Teaching input is provided via a wide range of approaches, including lectures, seminars, video and case studies. Particular emphasis is placed on team teaching and the setting of work based tasks at strategic level. Learning strategies include syndicate work, group presentations, working with local business organisations and self managed learning. Assessments have a strong practical and professional orientation and enable students to develop a range of practical management skills relevant to senior roles in their organisation. Work-based assignments are used where relevant and practical, to help participants relate their learning to their work environment, increase their knowledge of that environment, help raise their profile and ensure their sponsor gains immediate, practical benefit. An important component of the pathway is the Postgraduate Major Project, supported by the Research Methods for Managers module, and often related to studies in one or more other modules. Students are expected to display a considerable degree of proficiency in research method(s), and be able to apply such methods to a real world problem in a practical and business-like manner. They are required to demonstrate knowledge of the strengths and weaknesses of their chosen methods, and discuss how they worked within or overcame such weaknesses. Additionally, they are expected to criticise their own work, both from a methodological and practical standpoint.

57 Intended learning outcomes and the means by which they are achieved and demonstrated A. Knowledge and Understanding On successful completion of the pathway a student will be expected to be able to: A1 Apply a wide range of advanced theoretical business concepts to complex practical business issues; A2 Display a critical awareness of contemporary issues which is informed by leading edge research and practice in the field; A3 Evaluate the dynamic environmental forces which impact on organisations within a global context; A4 Critically reflect on advanced concepts in core management disciplines, including people, finance, marketing, information and knowledge management, law, economics and statistical analysis; A5 Critically evaluate classical and contemporary approaches to corporate strategy; A6 Display a critical awareness of theory and practice in the disciplines of leadership and decision-making; A7 Evaluate the uses and limitations of a range of research methods and techniques, both qualitative and quantitative; A8 Critically assess the contributions of entrepreneurial and ethical dimensions to strategic management. Learning/teaching methods and strategies: Through a combination of: A variety of teaching and learning strategies including: lecture, seminar, case study and video; Team teaching on specific modules to foster integration between various aspects of strategic management; A strong emphasis on syndicate work in which professional practice can be shared and exchanged; Guest lectures from leading edge practitioners at senior level within a global context; Directed private study, including reading quality texts and articles, and researching on the internet; Personal and professional critical self-reflection including feedback from colleagues and superiors. The students themselves are of key importance. All have specific business knowledge and subject specialties, along with experience of a range of management processes in action. They are expected to relate such knowledge, skills and experience to the examples and lessons drawn from their academic study on the pathway, using them to both interrogate and illuminate theoretical perspectives and inform group discussions. Assessment methods and strategies: Via: Assessments in the form of management reports with a strong practical and professional orientation to the workplace; Case studies which critically examine key strategic issues within contemporary business organisations; Group presentations which present arguments in a coherent and

58 B. Intellectual (thinking), practical, affective and transferable skills On successful completion of the pathway a student will be expected to be able to: B1 Integrate a wide range of complex business issues and theoretical concepts within a coherent strategic framework; B2 Display a critical respect for rigorous evidence in substantiation of arguments; B3 Critically evaluate theory from observation, practice and experience; B4 Apply and evaluate a variety of research philosophies and approaches to current business problems; B5 Demonstrate an ability to reason critically and contribute to intellectual debate within a group setting; B6 Demonstrate independence and originality of thought in complex areas associated with management; B7 Display an ability to make sound, considered decisions, in the absence of complete data, using a combination of reason and intuition; B8 Critically evaluate quantitative and qualitative business models; B9 Create and implement strategic plans in both prescriptive or emergent styles dependent on the requirements of the organisation; B10 Display measurable improvements in leadership skills which demonstrate potential to progress to senior management level; B11 Demonstrate entrepreneurial and innovative approaches to solving complex business problems. insightful manner; Project work carried out and reported upon based on work experience; Of particular importance will be the degree to which students are able to use theoretical perspectives to illuminate, analyse and evaluate business problems, and also their ability to relate their own experiences to the wider study of business. Through a combination of: Learning/teaching methods and strategies: The creation of a learning environment which fosters debate and constructive argument; Modules which encourage students to critically assess theory and leading edge practice with a view to creating new concepts and practices for the future; Practical projects which foster originality of thought and enterprise; Exercises which develop critical analysis of financial statements. Students will be presented with increasingly complex business scenarios (case studies) and will be encouraged to gain a deeper and wider perspective of the business problem, while at the same time maintaining the strategic view which is the key concern of the MBA student.

59 Transferable skills B12 Work with confidence both independently and as a member or leader of a group; B13 Show flexible and creative approaches to problem solving; B14 Communicate clearly and appropriately, demonstrating a sense of audience; B15 Produce output that is literate, numerate and coherent; B16 Manage information in a range of media. Assessment methods and strategies: Formative assessment will include: Exchange of work between individuals and groups; Material presented in class, where clarity of argument, theoretical bases and evidence of depth of thought is supported with references to theory, and currency of thought; Feedback in class situations on topics of current interest, and from textual material and research papers and articles; Evidence of the breadth of research may include internet sources where appropriate to the curriculum topics covered. Summative assessment will include: Management reports which critically assess strategic issues and make clear recommendations for successful implementation; Group presentations which coherently and concisely present analysis of strategic issues; A consultancy exercise which encourages group debate and argument, fosters originality of thought and develops sound decision-making; An entrepreneurial project which promotes creativity and makes clear, sound recommendations for practical implementation within a market; A research proposal which allows students to evaluate and apply research philosophies and methodologies; A portfolio which provides substantial and objective evidence of recent

60 progress in leadership development; Evidence of critical reflection in the Postgraduate Major Report. Cognitive skills are assessed via a variety of written and oral assessments, both group and individual in nature. The wide ranging methodological analyses and extensive use of case study material/real life examples, throughout the pathway provide many opportunities for students to develop and exercise deductive, inductive and other cognitive skills.

61 Entry requirements: Applicants are required to satisfy all the following entry requirements: EITHER to hold a degree from a UK university, normally at a minimum of lower second class honours; OR to hold an academic or professional qualification which is equivalent in breadth and depth to a UK honours degree in accordance with the Academic Regulations (see Section 4 of the Academic Regulations for details). This may include a degree from a non-uk university; (for applicants whose first language is not English) to demonstrate certified proficiency in the English language of at least IELTS 6.5 (or its equivalent), unless they can provide satisfactory evidence that they have been taught and examined through the medium of English. Applicants will benefit from having post-graduation (or post-qualifying for an applicant holding a professional qualification) work experience on which their MBA learning can build. Applicants who do not hold an academic or professional qualification but who can demonstrate, relevant work experience in a post of management or professional responsibility over an extended period of time may be admitted if, in the opinion of the Admissions Tutor, they are capable of benefiting from and contributing to the MBA programme. Applicants in this category seeking admission to an Associate College in the UK or overseas shall be referred to the LAIBS Admissions Tutor for consideration before an offer of a place is made. Requests for admission with AP(E)L are considered via standard ARU procedures. Such requests from applicants seeking admission to a partner institution in the UK or overseas must be referred to the LAIBS Admissions Tutor for consideration before an offer of a place is made. Level 4 Details - Masters Awards *NB a pathway leading to a Masters award must contain a Major Project of either 30, 45 or 60 credits In order to complete this pathway a student must successfully complete all of the following compulsory modules (totalling 0 credits): Module Code Module Title Credit Existing (E)/ New (N) In order to complete this pathway a student must successfully complete at least 15 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BC415020S Research Methods for Managers 15 BC415021S Research Methods for Managers in an International Context 15

62 In order to complete this pathway a student must successfully complete at least 30 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BC460998S Postgraduate Major Project 60 BC445998S Postgraduate Major Project 45 BC430998S Postgraduate Major Project 30 In order to complete this pathway a student must successfully complete at least 15 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BD415002S Employee Relations 15 BD415003S Employment Law 15 BD415005S Human Resource Development in an International Environment BD415035S Human Resource Management Practice 15 BC415048S Organisational Behaviour In order to complete this pathway a student must successfully complete at least 15 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BB415030S Financial Statement Analysis 15 BB415025S International Strategic Financial Management 15 BB415024S Strategic Financial Analysis 15 BB415026S Strategic Management Accounting 15 In order to complete this pathway a student must successfully complete at least 15 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BD415017S Buyer Behaviour 15 BD415021S International Marketing 15 BD415022S Internet Marketing 15 BD415023S Marketing Communications 15 BD415024S Marketing Design and Innovation 15 BD415025S Marketing for Strategic Management 15 BD415031S Marketing Management 15

63 BD415029S Strategic Marketing Management 15 In order to complete this pathway a student must successfully complete at least 15 credits from the following list of designated modules: Module Code Module Title Credit Existing (E)/ New (N) BC415041S Strategic Management 15 BC430001S Dynamics of Strategy 30 In order to complete this pathway a student must successfully complete at least 30 credits from the following list of designated modules (depending on which Postgraduate Major Project is taken at 24.2): Module Code Module Title Credit Existing (E)/ New (N) BB415002S Action Learning for Managers 15 BC415038S Business Analysis Project 15 BD415017S Buyer Behaviour 15 BB415007S Company Law for Non-Law Students 15 BC415002S Consultancy Skills 15 BB415009S BB415010S Corporate Governance 1 Governance and the Shareholder Corporate Governance 2 Governance and the Stakeholder BC415003S Creativity, Leadership and Change 15 BB415013S Decision Making and Problem Solving 15 BC430001S Dynamics of Strategy 30 BC415005S Economics of Global Trade 15 BD415002S Employee Relations 15 BD415003S Employment Law 15 BC415006S Entrepreneurship and Innovation 15 BC415007S Executive Leadership 15 BC415054S International Business Environment 15 BB415030S Financial Statement Analysis 15 BC415035S Global Business Fitness 15 BB415058S Higher Education in Context 15 BD415004S HRM Strategy in a Competitive Environment 15 BD415005S Human Resource Development in the International Environment BD415035S Human Resource Management Practice 15 BC415996S BC430996S Independent Learning Module

64 BC430002S International Business Environment and Strategy 30 BC415040S International Business Management 15 BC415011S International Management Competencies 15 BC415012S International Management Decision Making 15 BD415021S International Marketing 15 BB415025S International Strategic Financial Management 15 BD415022S Internet Marketing 15 BD415006S Learning and Development 15 BC430003S Management of Change 30 BD415009S Managing Information for Competitive Advantage 15 BD415010S Managing Within a Business Context 15 BD415023S Marketing Communications 15 BD415024S Marketing Design and Innovation 15 BD415025S Marketing for Strategic Management 15 BD415031S Marketing Management 15 BC415016S Operations Management 15 BC415048S Organisational Behaviour 15 BC415018S Organisational Transformation 15 BC415019S Project Management 15 BB415021S Public Service Finance 15 BB415023S Public Service Strategic Management 15 BC415041S Strategic Management 15 BB415026S Strategic Management Accounting 15 BC415039S Sustainable Business Development 15 BD415032S Work Based Learning Module 15 Award Classification - Postgraduate Awards [NB This is a proposed, award-specific, variation to Anglia Ruskin's Academic Regulations and is subject to approval by the Senate s Academic Quality, Standards and Regulations Committee]. Module Code Module Title Credit All modules taken at Diploma and Masters phases 120

65 Structure diagram and guidelines for students on module selection Postgraduate Certificate S1 Designated module [Marketing] (15) One from the following list: BD415017S Buyer Behaviour BD415021S International Marketing BD415022S Internet Marketing BD415023S Marketing Communications BD415024S Marketing Design & Innovation BD415025S Marketing for Strategic Management BD415031S Marketing Management BD415029S Strategic Marketing Management Designated module [People] (15) One from the following list: BD415002S Employee Relations BD415003S Employee Law BD415005S Human Resource Development in the International Environment BD415035S Human Resource Management Practice BC415048S Organisational Behaviour Designated module [Finance] (15) One from the following list: BB415030S Financial Statement Analysis BB415024S Strategic Financial Analysis BB415025S International Strategic Financial Management BB415026S Strategic Management Accounting Designated module (15) Any to be taken from Section 24.8 Postgraduate Diploma S2 BC430001S Dynamics of Strategy OR BC415041S Strategic Management Designated module (15) Any to be taken from Section 24.8 BC430001S Dynamics of Strategy OR Designated module from Section 24.8 BC415020S Research Methods for Managers OR BC415021S Research Methods for Managers in an International Context OR Designated module from Section 24.8 (15) Masters Option A S3 BC460998S Postgraduate Major Project (60)

66 NB: Those students undertaking the 60 credit Postgraduate Major Project BC460998S must take BC415020S Research Methods for Managers or BC415021S Research Methods for Managers in an International Context as a designate module at Diploma phase Option B S3 BC415020S Research Methods for Managers OR BC415021S Research Methods for Managers in an International Context OR Designated module (15) BC445998S Postgraduate Major Project (45) Option C S3 BC415020S Research Methods for Managers OR BC415021S Research Methods for Managers OR Designated module (15) Designated module (15) Any to be taken from Section 24.8 BC430998S Postgraduate Major Project (30) Notes: 1. Designate modules will be decided, and negotiated with Corporate Clients where applicable, in such a manner that the progression phases stated in Section 15 are adhered to; 2. Timing and order of modules within each level of the pathway will be agreed with, and matched to the needs of, each cohort. Advice will be given as to module availability each semester, and which should be taken when; 3. A maximum of 45 credits only may be taken on any given management discipline (eg. Marketing, Finance, People) to ensure that the award remains of a generalist nature, as required by QAA. Hochschule für Wirtschaft und Recht (HWR), Berlin Postgraduate Certificate Own pathway accredited by Anglia Ruskin University Postgraduate Diploma Own pathway accredited by Anglia Ruskin University*

67 Masters S5 Consultancy Skills (15) BC415002S Corporate Social Responsibility (15) BB415028S S6 Postgraduate Major Project (30) BC430998S * including BC415020S Research Methods for Managers, which will be delivered by Anglia Ruskin but credited by FhW and subsequently included within the APL Tariff for progression to the Anglia Ruskin MBA School of Accounting & Management, Trinidad Postgraduate Certificate S1 BD415024S (MOD001223) Marketing Design & Innovation (15) BC415048S (MOD001120) Organisational Behaviour (15) BB415030S (MOD000986) Financial Statement Analysis (15) BC415019S (MOD001103) Project Management (15) Postgraduate Diploma BC430001S (MOD001147) Dynamics of Strategy (30) S2 Designated module (15) BC415020S (MOD001104) Research Methods for Managers (15) S2 Designated options (15). One from the following: BC415006S Entrepreneurship & Innovation (MOD001093) BC415007S Executive Leadership (MOD001094) BD415005S Human Resource Development in the International Environment (MOD001208) BD415035S Human Resource Management Practice (MOD001230) BD415004S Human Resource Management Strategy in a Competitive Environment (MOD001207) BD415021S International Marketing (MOD001220) BD415022S Internet Marketing (MOD001221) BD415009S Managing Information for Competitive Advantage (MOD001212) BC415018S Organisational Transformation (MOD001102) BB415021S Public Service Finance (MOD000981) BD415029S Strategic Marketing Management (MOD001226)

68 BC415039S Sustainable Business Development (MOD001113) Masters S3 Designated module (15) Designated module (15) S3 Designated options (30). Two from the following: BC430998S (MOD001160) Postgraduate Major Project (30) BC415006S Entrepreneurship & Innovation (MOD001093) BC415007S Executive Leadership (MOD001094) BD415005S Human Resource Development in the International Environment (MOD001208) BD415035S Human Resource Management Practice (MOD001230) BD415004S Human Resource Management Strategy in a Competitive Environment (MOD001207) BD415021S International Marketing (MOD001220) BD415022S Internet Marketing (MOD001221) BD415009S Managing Information for Competitive Advantage (MOD001212) BC415018S Organisational Transformation (MOD001102) BB415021S Public Service Finance (MOD000981) BD415029S Strategic Marketing Management (MOD001226) BC415039S Sustainable Business Development (MOD001113) Amity Global Varsity (NOIDA, Delhi) Postgraduate Certificate Designated module [Marketing] (15) S1 BD415031S Marketing Management Designated module [People] (15) BD415035S Human Resource Management Practice Postgraduate Diploma S2 Strategic Management (15) BC415041S Business Analysis Project (15) BC415038S Masters Designated module [Finance] (15) BB415030S Financial Statement Analysis International Business Management (15) BC415040S Organisational Behaviour (15) BC415048S Project Management (15) BC415019S S3 Research Methods for Managers (15) BC415020S Entrepreneurship & Innovation (15) BC415006S BC430998S Postgraduate Major Project (30)

69 Amity Global Business School (London) Postgraduate Certificate S1 BD415031S (MOD001228) Marketing Management 15 credits BD415035S (MOD001230) Human Resource Management Practice 15 credits BB415030S (MOD000986) Financial Statement Analysis 15 credits BC415048S (MOD001120) Organisational Behaviour 15 credits Postgraduate Diploma S2 Strategic Management (15) BC415041S (MOD001115) Business Analysis Project (15) BC415038S (MOD001112) International Business Management (15) BC415040S (MOD001114) Research Methods for Managers (15) BC415020S (MOD001104) Masters Option A S3 BC460998S (MOD001170) Postgraduate Major Project (60) Option B S3 Designated module (15) BC445998S (MOD001168) Postgraduate Major Project (45) Option C S3 Designated module (15) Designated module (15) S3 Designated options (15 or 30) BC430998S (MOD001160) Postgraduate Major Project (30) One or two from the following depending on the Postgraduate Major Project studied: BC415006S (MOD001093) Entrepreneurship & Innovation BC415996S (MOD001146) Independent Learning Module BC430996S (MOD001159) Independent Learning Module

70 BC415040S (MOD001114) International Business Management BC415016S (MOD001101) Operations Management BC415018S (MOD001102) Organisational Transformation BC415019S (MOD001103) Project Management BB415025S (MOD000984) Strategic Financial Analysis BD415029S (MOD001226) Strategic Marketing Management Amity Global Business School (Singapore) Postgraduate Certificate S1 Designated module [Marketing] (15) BD415031S Marketing Management Designated module [People] (15) BD415035S Human Resource Management Practice Designated module [Finance] (15) BB415030S Financial Statement Analysis Organisational Behaviour (15) BC415048S Postgraduate Diploma S2 Strategic Management (15) BC415041S Business Analysis Project (15) BC415038S International Business Management (15) BC415040S Research Methods for Managers (15) BC415020S Masters S3 BC460998S Postgraduate Major Project (60) Additional designated options (15 or 30) To replace failed modules as restricted by Sections : BC415006S Entrepreneurship & Innovation BC415016S Operations Management BC415018S Organisational Transformation BB415025S Strategic Financial Analysis

71 BD415029S Strategic Marketing Management BC430998S Postgraduate Major Project BC445998S Postgraduate Major Project KBU International College Full-time Postgraduate Certificate S1 Strategic Marketing Management (15) BD415029S (MOD01226) Organisational Behaviour (15) BC415048S (MOD001120) Financial Statement Analysis (15) BB415030S (MOD000986) Human Resource Management Practice (15) BD415035S (MOD001230) Postgraduate Diploma S2 Strategic Management (15) BC415041S (MOD001115) BD415021S (MOD001220) International Marketing OR BD415022S (MOD001221) Internet Marketing (15) Designated module (15) Research Methods for Managers (15) BC415020S (MOD001104) S2 Designated options. One from the following (15): BD415002S Employee Relations (MOD001205) BC415006S Entrepreneurship and Innovation (MOD001093) BD415021S International Marketing (MOD001220) BD415022S Internet Marketing (MOD001221) BC415016S Operations Management (MOD001101) BC415018S Organisational Transformation (MOD001102) BC415019S Project Management (MOD001103) BD415009S Managing Information for Competitive Advantage (MOD001212) BB415025S Strategic Financial Management (MOD000984) BD415032S Work Based Learning Module (MOD001229)

72 Masters Option A S3 BC460998S Postgraduate Major Project (60) Option C S3 Designated module (15) Designated module (15) BC430998S Postgraduate Major Project (30) S3 Designated options. One/Two from the following (30): BC430001S Dynamics of Strategy (MOD001147) BD415002S Employee Relations (MOD001205) BC415006S Entrepreneurship and Innovation (MOD001093) BD415021S International Marketing (MOD001220) BD415022S Internet Marketing (MOD001221) BC415016S Operations Management (MOD001101) BC415018S Organisational Transformation (MOD001102) BC415019S Project Management (MOD001103) BD415009S Managing Information for Competitive Advantage (MOD001212) BB415025S Strategic Financial Management (MOD000984) BD415032S Work Based Learning Module (MOD001229) Part-time S1 Strategic Marketing Management (15) BD415029S (MOD001226) Financial Statement Analysis (15) BB415030S (MOD000986) S2 S3 S4 Strategic Management (15) BC415041S (MOD001115) Organisational Behaviour (15) BC415048S (MOD001120) Designated module (15) BD415021S (MOD001220) International Marketing OR BD415022S (MOD001230) Internet Marketing (15) Human Resource Management Practice (15) BD415035S (MOD001230) Research Methods for Managers (15) BC415020S (MOD001104)

73 S4 Designated options. One from the following (15): BD415002S Employee Relations (MOD001205) BC415006S Entrepreneurship and Innovation (MOD001093) BD415021S International Marketing (MOD001220) BD415022S Internet Marketing (MOD001221) BC415016S Operations Management (MOD001101) BC415018S Organisational Transformation (MOD001102) BC415019S Project Management (MOD001103) BD415009S Managing Information for Competitive Advantage (MOD001212) BB415025S Strategic Financial Management (MOD000984) BD415032S Work Based Learning Module (MOD001229) Masters Option A S5 S6 BC460998S (MOD001170) Postgraduate Major Project (60) Option C S5 Designated module (15) Designated module (15) S5 Designated options. One/Two from the following (30): BC430001S Dynamics of Strategy (MOD001147) BD415002S Employee Relations (MOD001205) BC415006S Entrepreneurship and Innovation (MOD001093) BD415021S International Marketing (MOD001220) BD415022S Internet Marketing (MOD001221) BC415016S Operations Management (MOD001101) BC415018S Organisational Transformation (MOD001102) BC415019S Project Management (MOD001103) BD415009S Managing Information for Competitive Advantage (MOD001212) BB415025S Strategic Financial Management (MOD000984) BD415032S Work Based Learning Module (MOD001229) S6 BC430998S Postgraduate Major Project (30)

74 Aegean Omiros College Postgraduate Certificate S1 BD415031S Marketing Management (15) BB415030S Financial Statement Analysis (15) BD415035S Human Resource Management Practice (15) BC415040S International Business Management (15) Postgraduate Diploma S2 BC415041S Strategic Management (15) BC415048S Organisational Behaviour (15) BC415038S Business Analysis Project (15) BC415020S Research Methods for Managers Masters Option A S3 BC460998S Postgraduate Major Project (60) FTMS (Malaysia and Singapore) Full-time S1 S2 Marketing Management (15) BD415031S (MOD001228) Organisational Behaviour (15) BC415048S (MOD001120) Research Methods for Managers (15) BC415020S (MOD001104) Postgraduate Major Project (60) [first half of] BC460998S (MOD001170) International Strategic Financial Management (15) BB415025S (MOD000984) Decision Making & Problem Solving BB415013S (MOD000978) Global Business Fitness (15) BC415035S (MOD001110) S3 Strategic Management (15) Business Analysis Project (15)

75 BC415041S (MOD001115) BC415038S (MOD001112) Postgraduate Major Project (60) [second half of] BC460998S (MOD001170) Part-time S1 S2 S3 S4 Decision Making & Problem Solving BB415013S (MOD000978) International Strategic Financial Management (15) BB415025S (MOD000984) Strategic Management (15) BC415041S (MOD001115) Global Business Fitness (15) BC415035S (MOD001110) Marketing Management (15) BD415031S (MOD001228) Organisational Behaviour (15) BC415048S (MOD001120) Business Analysis Project (15) BC415038S (MOD001112) Research Methods for Managers (15) BC415020S (MOD001104) S5 S6 BC460998S (MOD001170) Postgraduate Major Project (60) London School of Commerce (Guild House, Peterborough) Postgraduate Certificate S1 Marketing Management (15) BD415031S Human Resource Management Practice (15) BD415035S Financial Statement Analysis (15) BB415030S Entrepreneurship & Innovation (15) BB415006S Postgraduate Diploma S2 Strategic Management (15) BC415014S Designated module (15) Designated module (15) Research Methods for Managers in an International Context (15) BC415021S

76 S2 Designated options Two from the following (30): BC415038S Business Analysis Project BC415040S International Business Management BC415048S Organisational Behaviour BC415018S Organisational Transformation Masters Option A S3 Postgraduate Major Project (60) BC460998S Intermediate award details PG Certificate Designate module (15) Designate module (15) Designate module (15) Designate module (15) PG Diploma Designate module (15) Designate module (15) Designate module (15) BC415020S Research Methods for Managers OR BC415021S Research Methods for Managers in an International Context OR Designate module (15)

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