Four-Year Private Colleges and Universities Form A

Transcription

1 2013 National Student Satisfaction and Priorities Report Appendix Two Four-Year Private Colleges and Universities Form A This document is one of two appendices to the 2013 National Student Satisfaction and Priorities Report. These appendices focus on the Student Satisfaction Inventory Form A and Institutional Priorities Survey results for: Four-year private colleges and universities; and Four-year public colleges and universities. The data for community, junior, and technical colleges, as well as two-year career and private schools, is available from 2012 and will be published again in This appendix focuses on the results for the four-year private institutions that administered the SSI and IPS between the fall of 2010 and the spring of 2013, including: Scale scores; Strengths and challenges; and Factors in the decision to enroll.

2 A list of the participating institutions is included on pages 6 and 7. The 2013 National Student Satisfaction and Priorities Report Appendix Two Four-Year Private Colleges and Universities Form A The source of the data The student population for the four-year private colleges and universities includes 249,985 students from 344 institutions surveyed with the Noel-Levitz Student Satisfaction Inventory between the fall of 2010 and the spring of The campus personnel population includes 6,780 faculty, staff, and administrators from 40 institutions surveyed with the Noel-Levitz Institutional Priorities Survey during the same timeframe. Reviewing the data Brief highlights regarding the data findings are offered in each section of this report. For a broader view of how satisfied students are overall and how likely they are to re-enroll, see the Executive Summary. This year s executive summary takes a closer look at the four-year public results. Overall, satisfaction levels are holding steady or slightly improving at four-year private institutions. The scales The best place to begin is by looking at the big picture and understanding the areas on campus that matter most to students. The following table summarizes the importance, satisfaction, and performance gaps for 12 areas (scales) for students at four-year private colleges and universities. The scales are listed in order of importance. This table is followed by the scale scores for campus personnel at four-year private institutions Scales: Four-year private institutions (students) Scale Importance Satisfaction Performance Gap Instructional Effectiveness Academic Advising Student Centeredness Recruitment and Financial Aid 6.23 (tie) Campus Climate 6.23 (tie) Registration Effectiveness 6.22 (tie) Concern for the Individual 6.22 (tie) Safety and Security Campus Support Services 6.08 (tie) Service Excellence 6.08 (tie) Campus Life Responsiveness to Diverse Populations 5.29 (7 = very important/very satisfied 1 = not important/not satisfied at all) Noel-Levitz, LLC. The 2013 National Student Satisfaction and Priorities Report Four-Year Private Colleges and Universities Form A

3 Students place a higher value on Academic Advising, Student Centeredness, and Registration Effectiveness than do campus personnel Scales: Four-year private institutions (campus personnel) Scale Importance Satisfaction Performance Gap Concern for the Individual Instructional Effectiveness Recruitment and Financial Aid Campus Climate 6.54 (tie) Academic Advising 6.54 (tie) Student Centeredness Service Excellence Safety and Security 6.37 (tie) Campus Support Services 6.37 (tie) Registration Effectiveness Campus Life Responsiveness to Diverse Populations 5.38 (7 = very important/strongly agree 1 = not important/strongly disagree) When reviewing perceptions of students and campus personnel, it is helpful to identify which areas the two groups valued differently. This can best be seen by comparing the rank order of the importance scores. Scales were ranked 1 to 11, with 1 indicating the highest rank in importance. Scale SSI Rank IPS Rank Instructional Effectiveness 1 2 Academic Advising 2 4 (tie) Student Centeredness 3 6 Recruitment and Financial Aid 4 (tie) 3 Campus Climate 4 (tie) 4 (tie) Registration Effectiveness 6 (tie) 10 Concern for the Individual 6 (tie) 1 Safety and Security 8 8 (tie) Campus Support Services 9 (tie) 8 (tie) Service Excellence 9 (tie) 7 Campus Life At four-year private institutions in this study, students placed a higher value on Academic Advising, Student Centeredness, and Registration Effectiveness than did campus personnel. On the other hand, campus personnel put a greater emphasis on Concern for the Individual and Service Excellence Noel-Levitz, LLC. 3

4 Institutions often incorporate their strengths into their marketing activities, recruiting materials, internal and external public relations opportunities, as well as provide positive feedback for campus personnel and students. Strengths and challenges Strengths Individual items on the inventory were analyzed to determine institutional strengths (high importance and high satisfaction). Institutions often incorporate their strengths into their marketing activities, recruiting materials, internal and external public relations opportunities, as well as provide positive feedback for campus personnel and students. Strengths are defined as those items above the midpoint in importance and in the top quartile of satisfaction. The following strengths were identified by students at four-year private colleges and universities. Strengths are listed in descending order of importance. The content of the courses within my major is valuable. The instruction in my major field is excellent. Nearly all of the faculty are knowledgeable in their field. The quality of instruction I receive in most of my classes is excellent. My academic advisor is knowledgeable about requirements in my major. I am able to experience intellectual growth here. The campus is safe and secure for all students. Major requirements are clear and reasonable. My academic advisor is approachable. The campus staff are caring and helpful. Students are made to feel welcome on this campus. Faculty are usually available after class and during office hours. On the whole, the campus is well-maintained. This institution has a good reputation within the community. Many of the strengths identified by students at four-year private institutions nationally focused on the quality of instruction and faculty, as well as the content of courses. Advising was also a strength, especially regarding advisors knowledge of major requirements and being approachable to students. Students generally felt safe and welcome on four-year private campuses. Helpfulness of campus staff was another area of strength. Challenges Inventory items were also analyzed to determine key challenges (high importance and low satisfaction). Campuses that have surveyed themselves often look at these crucial areas to address and improve retention. In this study, students had high expectations regarding these areas, but institutions nationally were failing to meet those expectations. Areas of dissatisfaction were prioritized by importance score, indicating those areas that mattered most to students. Challenges are defined as being above the midpoint in importance and in the bottom quartile of satisfaction or the top quartile of performance gaps. Following, listed in descending order of importance, are the top challenges identified by students at four-year private colleges and universities. I am able to register for classes I need with few conflicts. Tuition paid is a worthwhile investment. Adequate financial aid is available for most students. Faculty are fair and unbiased in their treatment of individual students. This institution shows concern for students as individuals. Faculty provide timely feedback about student progress in a course. Security staff respond quickly in emergencies. Financial aid counselors are helpful. There are adequate services to help me decide upon a career. Financial aid awards are announced to students in time to be helpful in college planning. Faculty take into consideration student differences as they teach a course. Billing policies are reasonable. I seldom get the run-around when seeking information on this campus. Access to classes through registration was the number-one challenge to students at four-year private institutions, followed closely by the item regarding tuition paid is a worthwhile investment. The tuition issue may be a perception of value for tuition dollars. The three financial aid issues (amount, timeliness, and helpful counselors) were also top priorities for students. Nationally, these challenges all relate to issues of affordability for a four-year private education. Other top priorities not meeting student expectations included the lack of timely feedback by faculty. Campus run-around and timely security responses also continued to be issues on four-year private campuses Noel-Levitz, LLC. The 2013 National Student Satisfaction and Priorities Report Four-Year Private Colleges and Universities Form A

5 Enrollment factors provide valuable insight on student motivation to attend an institution. When an individual campus has an area viewed differently by various constituencies, the campus has an opportunity to discuss the issue as it relates to faculty, administration, and staff, while emphasizing how students felt. Enrollment factors Institutions should be aware of the factors that influence students decisions to enroll at the college or university. Institutions often use this type of information to shape their recruitment activities. The following table reflects the average of the importance score, based on a scale of 1 to 7, with 7 being high importance. In this study, students at four-year private institutions placed a high value on academic reputation and the personalized attention prior to enrollment. Affordability also had an influence as represented by the value placed on financial aid and the overall cost of the institution. For 2013, the enrollment factors (indicated in descending order of importance) for students at four-year private colleges and universities, along with the corresponding rank and average importance score from the campus personnel perspective, were as follows: Enrollment factors comparison between students and campus personnel Item Student Rank Faculty, administration, and staff gave slightly greater value to personalized attention prior to enrollment than students. Recommendations from family and friends were also given greater emphasis by campus personnel. In this study, students placed a higher value on the academic reputation of the institution when they consider enrolling at an institution than did campus personnel. They also gave higher priority to campus appearance. What does this mean for your campus? Campus Personnel Rank Student Importance Campus Personnel Importance Financial aid Academic reputation Cost Personalized attention prior to enrollment Campus appearance Geographic setting Size of institution Recommendations from family/ friends Opportunity to play sports We encourage you to survey your own students and campus personnel. Effective institutions survey their constituencies regularly, compare their data to their past performance, and then actively respond to the challenges. In addition: Be aware of national trends for a broader perspective; Review the other sections of the national report to compare results with other institution types; and Take action on your campus to improve the experience in the areas your students care most about Noel-Levitz, LLC. 5

6 Student Satisfaction Inventory list of participating institutions, Four-Year Private Colleges and Universities Form A version Abilene Christian University, TX Adventist University of Health Sciences, FL Alaska Pacific University, AK Albany College of Pharmacy and Health Sciences, NY Albertus Magnus College, CT Albion College, MI Alice Lloyd College, KY Allegheny Wesleyan College, OH American Indian College of the Assemblies of God, AZ Anna Maria College, MA Asbury University, KY Ashford University, IA Ashland University, OH Assumption College, MA Aurora University, IL Azusa Pacific University, CA Baker College of Allen Park, MI Baker College of Auburn Hills, MI Baker College of Cadillac, MI Baker College of Cass City, MI Baker College of Clinton Township, MI Baker College of Flint, MI Baker College of Jackson, MI Baker College of Muskegon, MI Baker College of Owosso, MI Baker College of Port Huron, MI Baptist College of Health Sciences, TN Becker College - Worcester, MA Benedictine College, KS Bennett College, NC Berea College, KY Berklee College of Music, MA Bethany University, CA Bethel College, IN Bethel College, KS Bethel College, VA Bethel University, MN Bethune-Cookman University, FL Biola University, CA Blackburn College, IL Booth University College, MB Bryan College, TN Cabrini College, PA Caldwell College, NJ California Baptist University, CA California College of the Arts, CA California Lutheran University, CA Calvary Bible College and Theological Seminary, MO Calvin College, MI Canadian Southern Baptist Seminary, AB Carlow University, PA Carolina College of Biblical Studies, NC Carroll College - Montana, MT Carroll University, WI Cedar Crest College, PA Cedarville University, OH Champlain College, VT Chapman University, CA Claflin University, SC Clark Atlanta University, GA Clarkson College, NE Coker College, SC Colby-Sawyer College, NH College for Creative Studies, MI College of Mount St. Joseph, OH College of Our Lady of the Elms, MA College of the Ozarks, MO Columbia College, MO Columbia College Chicago, IL Concordia College, NY Concordia University Ann Arbor, MI Concordia University Chicago, IL Concordia University Texas, TX Corban University, OR Cornell College, IA Cornerstone University, MI Cornish College of the Arts, WA Covenant College, GA Cox College, MO Crown College, MN Davis College, NY Delaware Valley College, PA Divine Word College, IA Dominican College of Blauvelt, NY Dominican University of California, CA Eastern Mennonite University, VA Eastern University, PA Elmira College, NY Embry-Riddle Aeronautical University, FL Emmanuel College, GA Emmanuel College, MA Erskine College, SC Evangel University, MO Everglades University, FL Faith Baptist Bible College and Seminary, IA Franklin College Switzerland, Fresno Pacific University, CA Friends University, KS Geneva College, PA George Fox University, OR Georgetown College, KY Gordon College, MA Goshen College, IN Grace College and Seminary, IN Graceland University, IA Green Mountain College, VT Greenville College, IL Hamline University, MN Hastings College, NE Hesston College, KS High Point University, NC Hope International University, CA Houston Baptist University, TX Huntington University, IN Indiana Wesleyan University, IN Jacksonville University, FL Jamestown College, ND John Brown University, AR Judson College, AL Judson University, IL Kettering University, MI Keuka College, NY Kuyper College, MI Lawrence Technological University, MI Lee University, TN Lenoir-Rhyne University, NC LeTourneau University, TX Lincoln College, IL Linfield College, OR Lipscomb University, TN Loyola University New Orleans, LA Lyon College, AR Madonna University, MI Maharishi University of Management, IA Manhattan Christian College, KS Manhattan College, NY Maranatha Baptist Bible College & Seminary, WI Marian University, WI Martin Luther College, MN Marymount College, CA Maryville College, TN Marywood University, PA Massachusetts College of Pharmacy and Health Sciences, MA McPherson College, KS Mercy College, NY Messiah College, PA Methodist University, NC Miami International University of Art & Design, FL Mid-America Christian University, OK MidAmerica Nazarene University, KS Midwestern Baptist Theological Seminary, MO Miles College, AL Milligan College, TN Millikin University, IL Milwaukee Institute of Art & Design, WI Misericordia University, PA Mississippi College, MS Missouri Baptist University, MO Molloy College, NY Montreat College, NC Mount Aloysius College, PA Mount Ida College, MA Mount Saint Mary College, NY Nebraska Methodist College, NE Nebraska Wesleyan University, NE Neumann University, PA New England Bible College, ME Niagara University, NY North Central University, MN Northeastern University, MA Northland College, WI Northwest Christian University, OR Northwest Nazarene University, ID Northwest University, WA Northwestern College, MN Norwich University, VT Notre Dame of Maryland University, MD Nyack College, NY Ohio Dominican University, OH Oikos University, CA Oklahoma Christian University, OK Oral Roberts University, OK Ottawa University Arizona, AZ Our Lady of the Lake College, LA Ozark Christian College, MO Pacific Lutheran University, WA Pacific Northwest College of Art, OR Palm Beach Atlantic University, FL Paul Smith s College, NY Penn View Bible Institute, PA Pfeiffer University, NC Philadelphia University, PA Point Park University, PA Providence Christian College, CA Providence College, RI Queens University of Charlotte, NC Quinnipiac University, CT Randolph-Macon College, VA Noel-Levitz, LLC. The 2013 National Student Satisfaction and Priorities Report Four-Year Private Colleges and Universities Form A

7 Regis University, CO Robert Morris University, PA Roberts Wesleyan College, NY Rochester Institute of Technology, NY Rockhurst University, MO Rocky Mountain College, MT Rollins College, FL Saint Francis Medical Center College of Nursing, IL Saint Joseph s College of Maine, ME Saint Luke s College of Health Sciences, MO Saint Martin s University, WA Santa Fe University of Art and Design, NM Savannah College of Art and Design, GA Schreiner University, TX Seattle University, WA Shaw University, NC Siena College, NY Simmons College, MA Simpson College, IA Simpson University, CA Southeastern Bible College, AL Southern Adventist University, TN Southern Nazarene University, OK Southern Virginia University, VA Southwest Baptist University, MO Southwestern Adventist University, TX Southwestern Baptist Theological Seminary, TX Southwestern Christian University, OK Southwestern College, KS Spalding University, KY Spring Arbor University, MI St. Ambrose University, IA St. Bonaventure University, NY St. Edward s University, TX Sterling College, VT Sterling College, KS Stetson University, FL Stevenson University, MD Stonehill College, MA Sullivan University, KY Tabor College, KS Taylor University, IN Texas Lutheran University, TX Texas Wesleyan University, TX The Art Institute of Atlanta, GA The Art Institute of Atlanta - Decatur, GA The Art Institute of Austin, TX Hollywood, CA Inland Empire, CA Los Angeles, CA Orange County, CA Sacramento, CA San Diego, CA San Francisco, CA Silicon Valley, CA The Art Institute of Charleston, SC The Art Institute of Charlotte, NC The Art Institute of Colorado, CO The Art Institute of Dallas, TX The Art Institute of Fort Lauderdale, FL The Art Institute of Fort Worth, TX The Art Institute of Houston, TX The Art Institute of Houston-North, TX The Art Institute of Indianapolis, IN The Art Institute of Jacksonville, FL The Art Institute of Las Vegas, NV The Art Institute of Michigan, MI The Art Institute of Michigan - Troy, MI The Art Institute of New York City, NY The Art Institute of Ohio - Cincinnati, OH The Art Institute of Philadelphia, PA The Art Institute of Phoenix, AZ The Art Institute of Pittsburgh, PA The Art Institute of Portland, OR The Art Institute of Raleigh - Durham, NC The Art Institute of Salt Lake City, UT The Art Institute of San Antonio, TX The Art Institute of Seattle, WA The Art Institute of St. Louis, MO The Art Institute of Tampa, FL The Art Institute of Tennessee - Nashville, TN The Art Institute of Tucson, AZ The Art Institute of Virginia Beach, VA The Art Institute of Washington, VA The Art Institute of Washington - Dulles, VA The Art Institute of Wisconsin, WI The Art Institute of York - Pennsylvania, PA The Art Institutes International - Minnesota, MN The Art Institutes International - Kansas City, KS The Defiance College, OH The Illinois Institute of Art - Chicago, IL The Illinois Institute of Art - Schaumburg, IL The Illinois Institute of Art - Tinley Park, IL The Master s College and Seminary, CA The New England Institute of Art, MA The Sage Colleges, NY The University of Findlay, OH Thiel College, PA Tougaloo College, MS Transylvania University, KY Trevecca Nazarene University, TN Trinity Bible College, ND Trinity Christian College, IL Trinity International University, IL Trinity Lutheran College, WA Tusculum College, TN Union College, NE Union College, KY Union University, TN University of Charleston, WV University of Mary, ND University of Mary Hardin - Baylor, TX University of New England, ME University of Saint Francis, IN University of Saint Joseph, CT University of San Francisco, CA University of Sioux Falls, SD University of St Francis, IL University of Tampa, FL University of the Sciences in Philadelphia, PA Urbana University, OH Valley Forge Christian College, PA Vanguard University of Southern California, CA Virginia Wesleyan College, VA Viterbo University, WI Warner University, FL Warren Wilson College, NC Washington Baptist University, VA Washington Bible College/Capital Bible Seminary, MD Washington College, MD Waynesburg University, PA Wentworth Institute of Technology, MA West Virginia Wesleyan College, WV Wheaton College, IL Wheaton College, MA Wheeling Jesuit University, WV Whittier College, CA Whitworth University, WA Widener University, PA Wilkes University, PA William Jessup University, CA William Jewell College, MO William Peace University, NC William Penn University, IA Williams Baptist College, AR Worcester Polytechnic Institute, MA Institutional Priorities Survey list of participating institutions, Four-Year Private Colleges and Universities Form A version American Indian College of the Assemblies of God, AZ Ashford University, IA Carroll University, WI Claflin University, SC Colby-Sawyer College, NH Concordia University Ann Arbor, MI Concordia University Chicago, IL Cornerstone University, MI Crown College, MN Dallas Theological Seminary, TX Dominican University of California, CA Emmanuel College, GA Fresno Pacific University, CA Gordon-Conwell Theological Seminary, MA Indiana Wesleyan University, IN Loyola University New Orleans, LA Marymount College, CA Master s College & Seminary, ON McPherson College, KS Mississippi College, MS Montreat College, NC New England College of Business and Finance, MA Northwest Christian University, OR Ohio Dominican University, OH Pacifica Graduate Institute, CA Philadelphia University, PA Simpson University, CA South University - Novi, MI South University - Richmond, VA South University - Virginia Beach, VA Spalding University, KY St. Bonaventure University, NY Taylor University, IN Trinity Bible College, ND Union Bible College, IN University of the Rockies, CO Warner University, FL Washington Bible College/Capital Bible Seminary, MD Whitworth University, WA Williams Baptist College, AR 2013 Noel-Levitz, LLC. 7

8 Questions about this report? We hope you have found this report to be helpful and informative. If you have questions or would like more information about the findings, please contact Noel-Levitz at or 2013 Satisfaction-Priorities Reports Noel-Levitz has released the following reports detailing satisfaction-priorities trends for the academic year: Traditional college students (with faculty/staff/administrator comparisons) Adult students Online learners About Noel-Levitz A trusted partner to higher education, Noel-Levitz helps systems and campuses reach and exceed their goals for enrollment, marketing, and student success. Over the past three decades, the higher education professionals at Noel-Levitz have consulted directly more than 2,800 colleges and universities nationwide in the areas of: Student retention Staff and advisor development Student success Marketing and recruitment Financial aid services Research and communications Institutional effectiveness Except where cited otherwise, all material in this paper is copyright by Noel-Levitz, LLC. Permission is required, in most cases, to redistribute information from Noel-Levitz, LLC., either in print or electronically. Please contact us at ContactUs@ noellevitz.com about reusing material from this report. Noel-Levitz has developed an array of proven tools and software programs; diagnostic tools and instruments; and customized consultations, workshops, and national conferences. With the Satisfaction-Priorities Surveys (including the Student Satisfaction Inventory), the firm brings together its many years of research and campus-based experience to enable you to get to the heart of your campus agenda. For more information, contact: Noel-Levitz, LLC Oakdale Boulevard Coralville, Iowa Phone: Fax: ContactUs@noellevitz.com Find it online. This report is posted online at: Sign up to receive additional reports and updates. Visit our Web page: P031-b Noel-Levitz, LLC. The 2013 National Student Satisfaction and Priorities Report Four-Year Private Colleges and Universities Form A ContactUs@noellevitz.com