Strategies For Creating Best-In-Class Mobile Apps

Transcription

1 Brochure More information from Strategies For Creating Best-In-Class Mobile Apps Description: This insightful and easy-to-understand report offers you - Case studies of leading Best-In-Class apps - Profiles of world leading apps developers - Brief case studies of successful apps in selected countries - Analysis of the key factors that make an app into a big hit - Details of Go-To-Market Strategies for successful revenue-generating apps Plus, identify which markets are right for certain types of apps, see regional differences, and explore pricing strategies. About this new market report. As you already know, the apps market is growing fast. There are almost 6.5 billion mobile phone subscribers worldwide, over 1.5 billion smartphone users and more than 250 million tablet users. Around the world, there are now almost 1.5 billion people regularly downloading mobile apps, and the business has grown rapidly, generating revenues of USD 12 billion in 2012, as users downloaded more than 46 billion apps. Over the last few years, there has been something of a developers gold rush' as almost every software developer on the planet has tried to leap into the apps market looking to make a fortune off the next smash hit like Angry Birds. The reality is, that only a very small percentage of developers create multi-million dollar smash hit apps. This report will help you to identify what those few winning developers do, and what strategies they employ to help propel their apps to widespread success. This report includes detailed analytical case studies of 4 of the most successful apps of all time. - WhatsApp - Angry Birds - Draw Something - Instagram These case studies look at how these apps came to market, why they have been so successful, and what lessons can be learned from them. We rate each app on a number of parameters: - Pricing - Social quotient - Communications - Virality - Innovation and uniqueness - Mass market appeal - Cross - Platform presence - Marketing In addition to these detailed case studies, the report then offers you a World Tour' across 19 individual country markets, looking at the market dynamics in each country, and then highlighting a successful app in each country with a brief analysis of the success factors and market positioning of that app. This world tour covers these countries and these specific apps: - The US TouchTunes - The UK Groupon

2 - China Mobile QQ - Japan 050 plus - India Justdial - Australia CommBank - Germany klicktel - Russia QIWI Wallet - South Africa EasyMeasure - Mexico Zello Walkie - Talkie - South Korea CGV Plus - Brazil Brasileirao - Italy Go SMS Pro - Egypt Truecaller And a brief analysis of apps in - Canada Cineplex Mobile - Sweden Hitta.se - Thailand K - Mobile Banking Plus - Poland JakDojade.pl - Portugal Meo Go! The report then goes on to profile leading apps developers to help you understand their apps portfolio and their marketing strategies. - EA Mobile - Zynga - Magmic - Rovio - Gameloft Finally, the summary and conclusions chapter will help you identify the key success factors discussed throughout the report, and help you identify the best OS and country markets to target for your apps. Contents: Mobile Subscriber Base Shifting Focus from Voice to Data Smartphone Shipments Tablet Shipments Mobile Applications Market Overview Evolution of Mobile Applications Mobile Applications Value Chain Mobile Applications Stores Mobile Applications Users Mobile Applications Revenues Relevance of Mobile Applications for Stakeholders Important Trends and Developments in Mobile Applications Market Successful Mobile Apps Case Studies WhatsApp Traffic Details and Daily Active Users Key Success Factors Analysis and Ratings

3 Draw Something Cumulative Downloads and Drawings Monetization Strategy Key Success Factors Analysis and Ratings Angry Birds Cumulative Downloads Key Success Factors Analysis and Ratings Instagram User Base Key Success Factors Internal Key Success Factors External Analysis and Ratings Conclusion: Key Success Factors Key Markets Snapshot The US TouchTunes The UK Groupon China Mobile QQ Japan 050 plus India Justdial Australia CommBank Germany klicktel Russia QIWI Wallet South Africa EasyMeasure Mexico Zello Walkie-Talkie South Korea CGV Plus Brazil Brasileirao

4 Italy Go SMS Pro Egypt Truecaller Other Markets Canada Cineplex Mobile Sweden Hitta.se Thailand K-Mobile Banking Plus Poland JakDojade.pl Portugal Meo Go! Mobile App Developers EA Mobile Zynga Magmic Rovio Gameloft Summary and Conclusion Strategies for creating Best-in-class mobile apps Demand Side Key Indicators Guiding Advice for Start-Up Apps Developers Final Thoughts Appendices Glossary Portio Research Classifications Companies Mentioned in this Report About the Authors List of Figures Figure 1: Mobile Subscribers Worldwide (In Million, End 2010 End 2017F) Figure 2: Post-paid ARPU and Data as a % of ARPU AT&T (Q to Q4 2012) Figure 3: Contribution to Mobile Revenue Vodafone Group (In Percent, Q Q ) Figure 4: SMS and Data Traffic per user per Month China Mobile (Q Q2 2012) Figure 5: Composition of Total Revenue China Mobile (In Percent, H H ) Figure 6: Smartphone Shipments Worldwide (In Million, F) Figure 7: Tablet Shipments Worldwide (In Million, F) Figure 8: Mobile Applications Categories. Figure 9: Mobile Applications Value Chain. Figure 10: Mobile Applications Users Worldwide (In Million, End 2010 End 2017F) Figure 11: Mobile Applications Revenues Worldwide (In USD Billion, F) Figure 12: WhatsApp Average Daily Traffic (In Billion, October 2011 December 2012E) Figure 13: WhatsApp Daily Active Users (In Million, October 2011E December 2012E)

5 Figure 14: WhatsApp Key Success Factors. Figure 15: WhatsApp and 3 Hong Kong Offer Details. Figure 16: Other Features WhatsApp. Figure 17: WhatsApp Ratings. Figure 18: Draw Something Cumulative Downloads (In Million, March 2012E February 2013E) Figure 19: Draw Something Cumulative Drawings (In Billion, March 2012E February 2013E) Figure 20: Draw Something Monetization Strategy. Figure 21: Draw Something Key Success Factors. Figure 22: Draw Something Number of Servers. Figure 23: Draw Something Ratings. Figure 24: Total Cumulative Downloads Angry Birds (In Billion) Figure 25: Total Cumulative Downloads and Average Downloads per Day Angry Birds Space (In Million) Figure 26: Angry Birds Key Success Factors. Figure 27: Angry Birds Ratings. Figure 28: Instagram User Base (In Million, January 2011E February 2012E) Figure 29: Instagram Key Success Factors: Internal Figure 30: Instagram Key Success Factors: External Figure 31: Instagram Ratings. Figure 32: Average Parameter Rating (except Pricing) All Four Apps. Figure 33: Parameter wise Ratings All Four Apps. Figure 34: Population, Mobile Subscribers and Smart Devices The US (In Million, End 2012 & End 2013F) Figure 35: Mobile OS Penetration The US (In Percent, Q4 2012) Figure 36: TouchTunes Ratings. Figure 37: Population, Mobile Subscribers and Smart Devices The UK (In Million, End 2012 & End 2013F) Figure 38: Mobile OS Penetration The UK (In Percent, Q4 2012) Figure 39: Groupon Ratings. Figure 40: Population, Mobile Subscribers and Smart Devices China (In Million, End 2012 & End 2013F) Figure 41: Mobile OS Penetration China (In Percent, Q4 2012) Figure 42: Mobile QQ Ratings. Figure 43: Population, Mobile Subscribers and Smart Devices Japan (In Million, End 2012 & End 2013F) Figure 44: Mobile OS Penetration Japan (In Percent, Q4 2012)

6 Figure 45: 050 Plus Ratings. Figure 46: Population, Mobile Subscribers and Smart Devices India (In Million, End 2012 & End 2013F) Figure 47: Mobile OS Penetration India (In Percent, Q4 2012) Figure 48: Justdial Ratings. Figure 49: Population, Mobile Subscribers and Smart Devices Australia (In Million, End 2012 & End 2013F) Figure 50: Mobile OS Penetration Australia (In Percent, Q4 2012) Figure 51: CommBank Ratings. Figure 52: Population, Mobile Subscribers and Smart Devices Germany (In Million, End 2012 & End 2013F) Figure 53: Mobile OS Penetration Germany (In Percent, Q4 2012) Figure 54: klicktel Ratings. Figure 55: Population, Mobile Subscribers and Smart Devices Russia (In Million, End 2012 & End 2013F) Figure 56: Mobile OS Penetration Russia (In Percent, Q4 2012) Figure 57: QIWI Wallet Ratings. Figure 58: Population, Mobile Subscribers and Smart Devices South Africa (In Million, End 2012 & End 2013F) Figure 59: Mobile OS Penetration South Africa (In Percent, Q4 2012) Figure 60: EasyMeasure Ratings. Figure 61: Population, Mobile Subscribers and Smart Devices Mexico (In Million, End 2012 & End 2013F) Figure 62: Mobile OS Penetration Mexico (In Percent, Q4 2012) Figure 63: Zello Walkie-Talkie Ratings. Figure 64: Population, Mobile Subscribers and Smart Devices South Korea (In Million, End 2012 & End 2013F) Figure 65: Mobile OS Penetration South Korea (In Percent, Q4 2012) Figure 66: CGV Plus Ratings. Figure 67: Population, Mobile Subscribers and Smart Devices Brazil (In Million, End 2012 & End 2013F) Figure 68: Mobile OS Penetration Brazil (In Percent, Q4 2012) Figure 69: Brasileirao Ratings. Figure 70: Population, Mobile Subscribers and Smart Devices Italy (In Million, End 2012 & End 2013F) Figure 71: Mobile OS Penetration Italy (In Percent, Q4 2012) Figure 72: Go SMS Pro Ratings. Figure 73: Population, Mobile Subscribers and Smart Devices Egypt (In Million, End 2012 & End 2013F) Figure 74: Mobile OS Penetration Egypt (In Percent, Q4 2012) Figure 75: Truecaller Ratings.

7 Figure 76: EA Mobile Content Snapshot Figure 77: EA Mobile Digital Revenue Break-out (In Percent, Q Q4 2012) Figure 78: EA Mobile Digital Revenue Smartphones and Tablets Platform (In USD Million, Q Q4 2012) Figure 79: Zynga Engagement Platforms. Figure 80: Zynga Monthly Average Users (In Million, Q4 2011E & Q4 2012E) Figure 81: Zynga Bookings (In USD Million, Q4 2011E & Q4 2012E) Figure 82: Magmic Mobile Content Snapshot Figure 83: Break-out of Revenue by OS Magmic (In Percent, 2012E) Figure 84: Rovio's Monetization Strategy. Figure 85: Strategies For Success - Rovio. Figure 86: Total Revenue Gameloft (In USD Million, ) Figure 87: Break-out of Revenue by Region Gameloft (In Percent, 2012) Figure 88: Monthly Active Users Gameloft (In Million, 2011 Q3 2012) Figure 89: Key Success Factors The Eight Parameters. Figure 90: Key Success Factors WhatsApp, Draw Something, Instagram and Angry Birds. Figure 91: Factors and Strategies Behind Successful Mobile Applications. Figure 92: Market Potential Key Parameters. Figure 93: Smart Devices Installed Base by Country (In Million, 2012 & 2013F) Figure 94: Smart Devices Penetration by Country (In Percent, 2012 & 2013F) Figure 95: Mobile Apps Revenue Per User Per Year Major Markets (In USD, 2012) Figure 96: Mobile Apps Downloads Per User Per Year Major Markets (2012) Figure 97: Advice for Mobile Application Developers. List of Tables Table 1: Analysis and Ratings Parameters. Table 2: WhatsApp Ratings. Table 3: Draw Something Ratings. Table 4: Angry Birds Ratings. Table 5: Instagram Ratings. Table 6: Market information and relevance for analysis. Table 7: Mobile Applications Metrics The US (2012) Table 8: Popular Mobile Application TouchTunes.

8 Table 9: Mobile Applications Metrics The UK (2012) Table 10: Popular Mobile Application Groupon. Table 11: Mobile Applications Metrics China (2012) Table 12: Popular Mobile Application Mobile QQ Table 13: Mobile Applications Metrics Japan (2012) Table 14: Popular Mobile Application 050 Plus. Table 15: Mobile Applications Metrics India (2012) Table 16: Popular Mobile Application Justdial Table 17: Mobile Applications Metrics Australia (2012) Table 18: Popular Mobile Application CommBank. Table 19: Mobile Applications Metrics Germany (2012) Table 20: Popular Mobile Application klicktel Table 21: Mobile Applications Metrics Russia (2012) Table 22: Popular Mobile Application QIWI Wallet Table 23: Mobile Applications Metrics South Africa (2012) Table 24: Popular Mobile Application EasyMeasure. Table 25: Mobile Applications Metrics Mexico (2012) Table 26: Popular Mobile Application Zello Walkie-Talkie. Table 27: Mobile Applications Metrics South Korea (2012) Table 28: Popular Mobile Application CGV Plus. Table 29: Mobile Applications Metrics Brazil (2012) Table 30: Popular Mobile Application Brasileirao. Table 31: Mobile Applications Metrics Italy (2012) Table 32: Popular Mobile Application Go SMS Pro. Table 33: Mobile Applications Metrics Egypt (2012) Table 34: Popular Mobile Application Truecaller Table 35: Popular Mobile Application Cineplex Mobile. Table 36: Popular Mobile Application Hitta.se. Table 37: Popular Mobile Application K-Mobile Banking Plus. Table 38: Popular Mobile Application JakDojade.pl Table 39: Popular Mobile Application Meo Go!

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