Faculty of Business and Economics Mendel University in Brno

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1 Faculty of Business and Economics Mendel University in Brno PEFnet st November 2013 PROGRAMME

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3 PLENARY AND TOPICAL SESSIONS OF THE CONFERENCE Plenary: PEFnet 2013 (Q 16) Session 1: Economics and Finance (Q 38) Guarantee: Ing. Bc. Martin Machay, doc. Ing. Svatopluk Kapounek, Ph.D. Session 2: Accounting and Business Economics (Dept. of Accounting) Guarantee: doc. Ing. Patrik Svoboda, Ph.D. Ing. Jan Vavřina, Ph.D. Session 3: Management (Q 43) Guarantee: Ing. Hana Stojanová, Ph.D. Session 4: Marketing, trade and tourist trade (Dept. of Marketing and trade) Guarantee: doc. Ing. Kateřina Ryglová, Ph.D. Session 5: Informatics and Statistics (Q 15) Guarantee: doc. Ing. František Dařena, Ph.D. doc. Ing. Václav Adamec, Ph.D.

4 OVERALL CONFERENCE PROGRAM Thursday, November 21, :30 Registration foyer of building Q 9:30 Plenary session Room Q 16 Introductory word doc. Ing. Pavel Žufan, Ph.D. vice-dean of FBE MENDELU Christian Fuchs, Ph.D., MBA Development of a Transformation Model for Change and Integration Processes Ing. Kateřina Krchnivá Do stock markets have any impact on real economic activity? 11:00 Conference sessions 13:00 Lunch 14:00 Conference sessions 15:40 Coffee break 16:00 Conference sessions 18:00 Conference reception in the cafeteria of MENDELU (Building O)

5 1/ Economics and Finance Guarantee: Ing. Bc. Martin Machay, doc. Ing. Svatopluk Kapounek, Ph.D. Room Q 38 (3 rd floor) Popelková Klára Significant factors in valuation of agricultural land in the Czech Republic Šimáková Jana The Effect of Exchange Rate Uncertainty on Poland s Trade Flows Piterkova Andrea, Bieliková Tatiana, Bányiová Tatiana The classification of agribusiness entities from the point of financial risk Vyskočilová Alena Economic evaluation of negative externalities caused by traffic Tomanová Lucie Exchange Rate Volatility and Foreign Trade in CEEC Nchor Dennis Analysis of the Structure of the Ghanaian Economy: Using Input-Output Modeling Techniques 13:00-14:00 LUNCH

6 Gottwald Radim Risk Measuring of Chosen Stocks of the Prague Stock Exchange Homolka Martin Affordability of cigarettes in the Czech Republic Kupčík Petr Possibilities of pension funds in the pension reform Boleslav Martin Metoda Value at Risk a její nedostatky Bukovina Jaroslav The impact of economic agents perceptions on stock price volatility 15:40-16:00 COFFEE BREAK Vojtěch Olbrecht Restriktivně-bankovní kanál v době ekonomického zpomalení na počátku 21. století Heidu Rudolf German Pension Reform 2001 Slezarova Iva Stability of money demand in the Czech Republic

7 2/ Accounting and Business Economics Guarantee: doc. Ing. Patrik Svoboda, Ph.D., Ing. Jan Vavřina, Ph.D. Department of Accounting (2 nd floor) Ibragimov Gayrat Horizontal economic integration within agribusiness in the Czech Republic: Past evolvement and future perspectives Semerád Michal, Semerád Pavel, Koráb Petr Introduction of the Quick Reaction Mechanism Solution to Tax Evasion on Fuel Market in the Czech Republic or Belief only? Osičková Romana, Koníčková Lucie The performance of agriculture companies focused on livestock Production Bartůňková Lucie, Semerád Pavel Use of fair value in agriculture Srnová Alžběta The possible ways of global comparability of financial statements in capital markets 13:00-14:00 LUNCH

8 Králíková Lenka Ekonomický dopad zavedení školného v systému financování MŠ Veverská Bítýška Mitáček Radek Enhancement of the Altman approach using multiple discrimination analysis Trčková Veronika Faktory ovlivňující harmonizaci finančního výkaznictví malých a středních podniků ve světě

9 3/ Management Guarantee: Ing. Hana Stojanová, Ph.D. Room Q 43 (4 th floor) Mucalová Marcela Job-related conflict situations between accountants and superiors Peťo Miroslav The Decision Making Systems Model for Logistics Braitinger Michael M. Specific management tools and her practical suitability for the beverage industry Oestringer Klaus Strategy identification with a NPO as micro-economic proces Baurová Veronika, Janečko Martin, Papalová Marcela The Influence of Corporate External Environment on Strategy 13:00 14:00 LUNCH Kolibáčová Gabriela The Dependency of the Performance on the Competency of Employees

10 Krupník Jiří Ochrana osobních práv zaměstnanců a majetkových zájmů zaměstnavatele Žiaran Pavel Analysis of Influence of Ethical Values on Altruists Behaviour by Means of Experiential Methods Čiková Elen Economical efficiency of slaughterhouse meat processing of a chosen organic farm

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12 4/ Marketing, trade and tourist trade Guarantee: doc. Ing. Kateřina Ryglová, Ph.D. Department of Marketing and Trade (2 nd floor) Drexler Denis, Kocourková Kristýna, Machálková Veronika, Souček Martin Consumer behavior in point of sale on the market with candies Havránková Marta The proposal of Marketing Communication FBE MENDELU in Brno oriented to potential Students of Informatics Martina Toulová, Marcela Votoupalová The specifics of internationalization process of Czech SMEs with focus on financial aspects Žiaran Pavel Loss of enjoyment of holiday, does it provide a legitimate basis for a legal institute? A marketing answer Martin Vyklický Barriers for SMEs in the context of public procurement in the Czech Republic 13:00 14:00 LUNCH

13 Bédiová Monika Main factors influencing the satisfaction and loyalty of ski resort customers Mavlikaeva Lyaysan, Netopil Tomáš Russian tourists as a perspective resource market for Czech tourism

14 5/ Informatics and Statistics Guarantee: doc. Ing. František Dařena, Ph.D., doc. Ing. Václav Adamec, Ph.D. Room Q 15 (1 st floor) Priščáková Zuzana The usage of cloud computing technology in university environment Klegová Jaroslava Enterprise Content Management and cloud decision proces Vytečka Marcel The Design of Hardware for Remote Control System of the Manipulator Švehla Ondřej Maps software for autonomous outdoor robot Švehla Ondřej Cloud computing Telenský Václav, Přichystal Jan Možnost propojení cloudového úložiště Google Disk s aplikací TeXonWeb 13:00 14:00 LUNCH

15 Zach Petr Proposal of methodology for multimedia service quality evaluation using Quality of Experience Brázdil Jiří The comparison of face databases free for research purposes Faldík Oldřich Component-based architecture of software in relationship to enterprise management Srna Antonín Využití SysML pro tvorbu modelů v systémovém inženýrství Řezníček Pavel, Dařena František Unstructured data pre-processing using Snowball language 15:40-16:00 COFFEE BREAK Zídek Karel, Kabelka Petr Uživatelské testování aplikačních systémů rozšířené reality Semrád Petr, Dařena František Automatická oprava textu v různých jazycích Krupník Jiří Automatizace generování stopslov

16 PEFnet 2013 All submitted papers were reviewed and published in conference proceedings. Programme Committee Chair: doc. Ing. Pavel Žufan, Ph.D. Vice-dean FBE MENDELU Conference Organizer: Ing. Mgr. Naďa Birčiaková FBE MENDELU Mgr. Drahomíra Blahová Deans Office FBE MENDELU Faculty of Business and Economics Mendel University in Brno Zemědělská 1, Brno Czech Republic Phone:

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