PLANNING A RECOVERY EVENT TOOLKIT

Transcription

1 PLANNING A RECOVERY EVENT TOOLKIT Behavioral Health Division North Dakota Department of Human Services 1237 West Divide Avenue, Suite 1C Bismarck, ND

2 Join the Voices for Recovery: Visible, Vocal, Valuable! This September marks the 26th annual celebration of National Recovery Month (Recovery Month), an observance that increases awareness and understanding of mental health and substance use disorders. This year s theme, Join the Voices for Recovery: Visible, Vocal, Valuable! highlights the value of peer support by educating, mentoring, and helping others. It invites individuals in recovery and their support systems to be change agents in communities, and in civic and advocacy engagements. The Behavioral Health Division invites you to plan a Recovery Event in your community! Why plan a recovery event? By involving your community in your advocacy and recovery celebrations, together we can help change public perceptions of recovery, promote effective public policy and demonstrate that recovery is a reality for millions of Americans. Events like rallies, runs, walks, sober social events or other activities can educate people in your community about long-term recovery, engage kids and families in community-wide events, and demonstrate the joy and new life that goes along with recovery. TOOLKIT DIRECTORY: FREQUENTLY ASKED QUESTIONS APPLICATION REPORT RECOVERY BILL OF RIGHTS PEER RECOVERY CREATING COMMUNITY ENGAGEMENT PLANNING YOUR RECOVERY EVENT - RECOVERY WALK - - COMMUNITY MEETING - USING THE MEDIA FAST FACTS DATA VISUALIZATION RESOURCES Recovery Events are the cornerstone of Recovery Month. Holding an event can be an exciting and important way to make a difference in your community. The impact your organization can have by spreading a lasting message of recovery throughout your community can go beyond measure.

3 Frequently Asked Questions What are the specific requirements of a Recovery Event? Provide a platform to: - Celebrate people in recovery and their loved ones - Laud those contributions of treatment and service providers - Promote the message that prevention works, treatment is effective and people can and do recover. - Encourage effective public policy What is the maximum amount per stipend? A stipend up to $500 may be awarded per community. There will be a maximum of 10 stipends available. If there are more than 10 applications submitted to the Behavioral Health Division the award will be based off of the applicants past participation and follow through with the requirements associated with the receipt of the stipend. This stipend may not be available in the year When does the Recovery Event need to be held? The Official Recovery Month is September and the event shall be held by September 30th, What are the requirements associated with receipt of the stipend? 1. Utilize the grant as indicated on the application. 2. Promote the event in the community through advertising and media, identifying the Department of Human Services (DHS) as a sponsor by including the DHS Logo. 3. Post the event on the SAMHSA Recovery Month website Submit a short report to BHD within 30 days of the event using the report template provided. When is the application due? August 17th by 3:00 pm How does an organization apply? Complete the application and forward to: Behavioral Health Division Attention: Jeremy Smith 1237 W. Divide Avenue, Suite 1C Bismarck, ND Or at jersmith@nd.gov How will agencies receive notice of grant acceptance? The Behavioral Health Division will review the applications and notify all applicants through the address listed on the application.

4 Recovery Event Mini Grant Application Name of Agency: *Payment will be written to identified agency* Contact Person: Address: Telephone: Describe the Recovery Event you have planned: Date & Location of Event: $ Amount of Request (maximum - $500): My agency agrees to comply with the following: (please initial) Provide a platform to: Celebrate people in recovery and their loved ones Laud those contributions of treatment and service providers Promote the message that prevention works, treatment is effective and people can and do recover. Encourage effective public policy Post the event on the SAMHSA Recovery Month website Promote the event in the community through advertising and media, identifying DHS as a sponsor by including the DHS Logo in all advertising and media. Submit a report to BHD within 30 days of the event. Signature of Applicant Date

5 Recovery Event Report Name of Agency: Name of Event: Date & Location of Event: # Attended Event: Describe how the event celebrated people in recovery and their loved ones, laud those contributions of treatment and service providers, promoted the message that prevention works, treatment is effective and people can and do recover, and encouraged effective public policy. (attach more pages if needed) Describe how the event used advertising and media. What portion of your recovery event total costs did the Division s stipend represent? Less than 1/4 th of the total costs About ¾ of the total costs About ½ of the total costs Almost 100% of total costs Signature of Applicant Date

6 RECOVERY BILL OF RIGHTS 1) We have the right to be viewed as capable of changing 2) We have the right as do our families and friends to know about the many pathways to recovery 3) We have the right, whether seeking recovery in the community, a physician s office, treatment center, or while incarcerated, to set our own recovery goals 4) We have the right to select services that build on our strengths 5) We have the right to be served by organizations or health care and social service providers that view recovery positively 6) We have the right to be considered as more than a statistic 7) We have the right to a health care and social service system that recognizes the strengths and needs of people with addiction 8) We have the right to be represented by informed policymakers 9) We have the right to respectful, nondiscriminatory care from doctors 10) We have the right to treatment and recovery support in the criminal justice system 11) We have the right to speak out publicly about our recovery The entire Recovery Bill of Rights is available at:

7 Peer Recovery PEER-SUPPORTED RECOVERY IN THE COMMUNITY Introduction Each year millions of Americans experience mental and/or substance use disorders.44 Seeking help can be challenging, especially when people fear discrimination and often feel isolated and alone. Knowing that there are peers to help in the recovery journey can be immensely empowering. Research shows that peer support facilitates recovery and reduces health care costs.45 Peer recovery supports self-efficacy through role modeling by those who have traveled the same path. Ongoing peer recovery support can help individuals regain meaning, purpose, and positive social connections. Every September, the Substance Abuse and Mental Health Services Administration (SAMHSA) ( within the U.S. Department of Health and Human Services (HHS) ( sponsors National Recovery Month (Recovery Month) to increase awareness of behavioral health conditions. This observance promotes the belief that behavioral health is essential to health, prevention works, treatment is effective, and people recover from mental and/or substance use disorders. The 2015 Recovery Month theme, Join the Voices for Recovery: Visible, Vocal, Valuable! highlights opportunities for recovery education, support, and celebration. The community can: be visible by participating in peer support groups; be vocal by sharing recovery stories; and, be valuable by raising awareness of the resources available to help.

8 Peer Recovery Visible The following statistics highlight the prevalence of mental and substance use disorders. In 2013, an estimated 24.6 million Americans aged 12 or older were current (past month) illicit drug users. 46 In 2013, an estimated 21.6 million persons aged 12 or older were classified with substance dependence or abuse. 47 In 2013, approximately 7.7 million adults had a co-occurring substance use disorder and any mental illness in the past year. 48 Peers play a major role in helping to prevent and intervene with mental and/or substance use disorders. Peers can identify if someone has a problem, and connect those in need with treatment resources and recovery support services. In studies of individuals with co-occurring substance use disorders and/or mental illness, peer-led interventions were found to significantly reduce substance use, mental illness symptoms, and crisis.49 Recovery peers can be found in all walks of life, including neighborhoods, faith communities, and workplaces. By sharing their experiences, peers bring hope to people who are in or seeking recovery, and promote a sense of belonging within the community.50 Specialized peer support is especially helpful for groups with unique experiences, such as military service members and veterans; people who have been involved in the justice system; young adults; and lesbian, gay, bisexual, and transgender (LGBT) populations. Recovery peers and coaches can help those in recovery navigate the various services available, such as filing paperwork for disability, preparing for job interviews, finding housing, and managing medical appointments. 48 Peers can take part in peer support services that help prevent relapse and promote sustained recovery from mental and/or substance use disorders, including:51 Peer mentoring or coaching: Developing a one-on-one relationship in which a peer leader with recovery experience encourages, motivates, and supports a peer in recovery. Peer recovery resource connecting: Connecting the peer with professional and nonprofessional services and resources available in the community. Recovery group facilitation: Facilitating or leading recovery-oriented group activities, including support groups and educational activities. Community involvement: Helping peers make new friends and build healthy social networks through emotional, social, and mutual support efforts. This includes connecting a peer to information about learning a new skill, accessing child care or transportation services, and supporting positive personal relationships that encourage recovery.

9 Peer Recovery Vocal Everyone develops a number of meaningful relationships throughout school, work, and other day-to-day activities. Daily interactions with people from these different parts of life provide a unique opportunity for recognizing signs and symptoms of a mental and/or substance use disorder. Signs and symptoms of a mental health issue in a peer may include:52,53 Feeling very sad or withdrawn for more than two weeks Showing signs of confusion and an inability to follow directions Having unusual ideas and experiencing paranoia Responding to auditory and visual hallucinations Seriously trying to harm oneself or commit suicide, or making plans to do so Experiencing sudden and overwhelming fear for no reason, sometimes with a racing heart or fast breathing. Exhibiting violent behavior that poses a risk to oneself, or others Not eating, throwing up, or using laxatives to lose weight Having intense worries or fears that interfere with daily activities Experiencing extreme difficulty controlling behavior, putting oneself in physical danger Using illegal drugs or alcohol repeatedly Having severe mood swings that cause problems in relationships Showing drastic changes in behavior or personality Feeling tired or having problems sleeping Losing interest in activities once enjoyed Signs and symptoms of a substance use disorder in a peer may include:54 Sudden weight loss Loss of interest in favorite activities and/or pastimes Sudden drop in grades Uncommon behavior problems at home, school, and work Skipping school or work Change in friends Stealing Excessive hunger Runny nose Loss of appetite A peer who is vocal about his or her treatment and recovery story can be the catalyst for others in need. Real-life stories bring to life the power of recovery. 55 For examples of real-life stories and the chance to upload a story, please visit the Recovery Month Personal Recovery Stories at Below are tips that can help peers start the conversation if a friend, colleague, or classmate is showing signs of a mental and/or substance use disorder.56 Talk to the individual and offer support, including offering to go with him or her to get help. Share personal stories of treatment and recovery to foster trust. Focus on the positive aspects of treatment and recovery, including paths to wellness. Acknowledge that everyone s recovery is unique. Remain involved and encourage the individual s participation in continuing care, treatment, and recovery support groups.

10 Peer Recovery Valuable Through self-help and mutual support models, peers offer support, strength, and hope to others by encouraging personal growth, wellness promotion, and recovery. In order to maintain lasting recovery, people need relationships and social networks, such as family and friends, who provide support, friendship, love, and hope.57 The recovery community can be valuable in reaching out to recovery peers in many ways, including: Starting peer support groups and offering to mentor peer support specialists. Organizing an event (e.g., run/walk, rally, educational series) to benefit Recovery Month. Reaching out to school, county, or local government officials to be guest speakers to educate groups about prevention, treatment, and recovery support services. Contacting other community organizations that have partnered with recovery peer groups and getting advice on how to engage. Developing key talking points on prevention, treatment, and recovery support services for peer support in the community. Accessing the following Recovery Month social media channels for prevention, treatment, and recovery information, tips, and resources. Facebook page ( YouTube channel ( Twitter account (

11 Groups That Can Make a Difference Anyone can be affected by mental and/or substance use disorders. This year s Recovery Month observance focuses on ways the recovery community can connect with four different audiences that play distinct and important roles in helping others, or themselves, find a path of recovery. High School Students: High school students often find or place themselves under heavy peer pressure because they feel the need to fit in within a certain group of friends. This same type of pressure can also come from media and pop culture messages suggesting to this group that they must act a certain way to be trendy or edgy. Dealing with this type of pressure can be a trigger for high school students to start experimenting with substances or develop symptoms associated with mental health issues. Fortunately, this group is at an age, and within an environment, with visible and valuable resources around them, such as parents, teachers, counselors, and other support groups who can provide critical information, resources, and support. College Students: The transition from home to college is a stressful time for students and families, especially when the school campus is far from home. Likewise, the new acquired responsibilities, sense of independence, and pressure to perform well academically or at other college activities, such as sports, can lead college students to develop symptoms related to mental health issues, to experiment with substances, or experience a combination of both. Often, this group doesn t feel comfortable disclosing any of these issues and refrains from reaching out and utilizing resources within their campuses. This section aims to help and encourage students to be visible and vocal about their experiences with mental and/or substance use disorders in order to be a valuable resource to others who might be experiencing the same issues and are seeking help. Family Supports: A supportive family is an essential element in a person s recovery. People who have an engaged family tend to have better outcomes in recovery. In addition, it is just as important for family members to have a recovery process to learn how to manage their health and wellness as their loved one goes through recovery. There are many organizations tailored to provide recovery support for the family because these groups understand the value of family and its ability to aid in the healing and restorative process of a single person s recovery. These groups also support the family s need for a place where they can be visible, vocal, and share their value with others on the same journey. Recovery Peers: Recovery peers can be from all walks of life. They can be found in your neighborhood, congregation, and workplace. They are valuable to communities and institutions as they guide people in treatment and recovery in making decisions. Recovery peers are also cornerstones and people on which individuals in recovery depend on a day-to-day, month-to-month, and year-to-year basis. Chances are we all know someone in recovery, and many can make personal identification to the value they hold in your life. These are the same people who support individuals in recovery and share an even greater value, peer support. A large part of peer recovery is sharing the story, helping others know they too can live a life of recovery and can help bring balance to what was once uncertain. A peer being vocal and visible is often the beacon of hope many seek to either start or continue their personal journey of recovery. Therein resides the value of the peer.

12 Choose an Event Choose the Event Type Events can come in all forms and sizes. The following are types of events that may be of interest. Walk, run, or rally: A walk, run, or rally can draw large crowds of all ages and backgrounds, fostering a celebratory community atmosphere. These events can be sponsored by local businesses and organizations dedicated to mental and/or substance use disorders. Walks or runs often consist of pre-determined lengths and routes, with social opportunities intermingled, while rallies may identify speakers and opportunities to speak with members of the recovery community. Cookout, dinner, or picnic: Cookouts, dinners, or picnics are easy ways to unite friends, family, and neighbors in a positive environment. These events can be tailored to encourage treatment, celebrate recovery, or support a person s reintegration into society. Public garden, artwork, or memorial dedication: These types of events gather community members to dedicate a public landmark or item to serve as a lasting reminder of recovery. At the dedication, a local government official can speak about the community s commitment to investing in prevention, treatment, and recovery support services. Other community members with personal recovery experiences can share their inspiring stories. Twitter chat, webinar, or Google Hangout: Technology allows people to participate in the online discussion surrounding recovery. These types of events are convenient when you are discussing the role of online services in recovery, such as e-therapy and support chat rooms. Forums or discussion groups: Forums and discussion groups are cost-effective and informal ways to bring members of the community together to address local interests. When planning these events, consider engaging civic leaders and elected officials to participate. These events can take place in a variety of settings for example, a provider s office or treatment center, community center, or a place of worship. Attendees should be prepared to engage in a two-way conversation about local issues centered on prevention, treatment, and recovery. Other types of events: No event is too small to celebrate the accomplishments of individuals in recovery and those who serve them. Be sure to have information on how to get help for mental and/or substance use disorders readily available for event attendees.

13 Plan the Event When planning a Recovery Month event, consider the following: Form a planning committee: The first step for a successful event involves forming a planning committee. It ensures that the workload is divided evenly among volunteers, staff, and partner organizations. It also encourages the exchange of ideas. The number of committee members depends on the size and scope of the event. A committee leader should convene the committee regularly to create a timeline and develop goals for the event. Determine a budget: Adhering to a budget is crucial. Deciding on a budget early will inform critical decision making about the size, shape, scope, and promotion of the event. Other items involved in the budget include fundraising costs, food and entertainment, venue and equipment rentals, permits and licenses, invitations, and speaker fees. Plan logistics: Select the event date, time, and venue as soon as possible after budget approval. When choosing a location, remember to select a venue that is accessible and appropriate for the type of event and size of the audience. Ask the venue contacts if permits or licenses are required. If the event is in a public location, contact local authorities to confirm the steps needed to meet local requirements. When selecting a date and time, consider other events that are occurring in the area to minimize conflicts. Use the following tools to help streamline the search process: Search for already scheduled local events on events/find-events. When a date is finalized, post the event on the Recovery Month website. Check event postings in a local newspaper s community calendar, which is often housed on its website. Go to to view a master calendar of nonprofit events, galas, and benefits.

14 Plan the Event Find a sponsor or partner: Hosting an event can be expensive, but partnering with local organizations, television networks, or small businesses can help offset the cost in exchange for publicity. Support from partners or sponsors may come in the form of money, broadcast coverage, marketing, catering, printing, giveaways, or other significant expenditures. In addition, local mental illness and/or addiction treatment and recovery centers can provide volunteers from the recovery community to staff an event. The Recovery Month Planning Partners are local organizations that an event planner can potentially collaborate with to garner support, attendees, and/or speakers for an event. The Recovery Month Planning Partners are instrumental in spreading the message that behavioral health is essential to health, prevention works, treatment is effective, and people recover. For more information about Recovery Month Planning Partners, visit Implement a publicity plan: Successful events will employ both online and traditional means of increasing awareness about an event. Some necessary outreach may involve developing flyers, banners (print and online), and advertisements, as well as using social media to start a dialogue about the event. Print or broadcast journalists, as well as bloggers, can help increase the credibility of an event. Refer to the Work with the Media section in this toolkit for more information on garnering publicity for an event and speaking with the media. Be sure to brand your event as a Recovery Month event by placing the official Recovery Month logo on your printed materials. Such logos can be accessed and downloaded from promote/banners-logos-flyers. Post your event on the Recovery Month website: Promote your event by posting it on under the events section. By doing this, you can let others know the date, time, location, and other details about your event. You can also use this posting as a publicity tool by sharing your event on social media platforms. Remember last-minute details: Hold a final planning meeting in the days leading up to the event. Call vendors and speakers to confirm reservations and attendance. If possible, set up any booths or multimedia equipment the day before, and plan to arrive early the day of the event in case of any unexpected issues. Develop a back-up plan: Successful events have contingency plans in place. If the event location is outdoors, always plan a back-up indoor space, or a well-publicized rain date.

15 MAJOR THEMES Here are three themes that you can use as you plan events and activities in your community: 1) EVERYONE HAS A RIGHT TO RECOVER FROM ADDICTION TO ALCOHOL AND OTHER DRUGS The Recovery Bill of Rights is a statement of the principle that all Americans have a right to recover from addiction to alcohol and other drugs. You can use the principles and the fact that The Recovery Bill of Rights has been endorsed by a wide range of organizations to anchor an event. It explains that recovery is a process that requires time, patience, and support and calls for implementing public and private policies at the local, state, and federal levels to help individuals and families get the help they need, including access to effective treatment and to recovery support services. How to bring this story to life in your own community: Identify an issue in your community that your organization believes needs to be addressed. For example, are people being discharged from detox and left to fend on their own without referral to treatment or access to recovery support services? Are there recovery high schools and alcohol and drug-free activities for young people in your community? Are there new reports and information on the numbers of people who are or are not getting treatment in your community and/or state that you can use to highlight the need for more treatment and recovery support services? 2) THE RECOVERY COMMUNITY IS ACTIVE IN OUR CIVIC LIFE There is a national campaign, Recovery Voices Count, that is part of a national movement to educate friends, neighbors, and family about long-term recovery from addition to alcohol and other drugs by building recognition of the recovery community as a constituency of consequence. As recovery community organizations and recovery advocates register voters, educate candidates for public office about key issues and turn out voters in growing numbers, we will have an even greater impact on the lives of people who still need help with their addiction, people in long-term recovery, their family members, and communities. How to bring this story to life in your own community: Attend candidate-sponsored events and ask questions of candidates. Invite elected officials once they are in office to participate in your events and activities. Hold elected officials accountable for positions taken while they were asking for your vote during campaign season. 3) THERE ARE MANY PATHWAYS TO RECOVERY Millions of Americans have used mutual support groups such as Alcoholics Anonymous (AA) and Narcotics Anonymous (NA) to find recovery. A new generation of medications has been developed in the last decade that can help effectively treat addiction, especially when coupled with counseling and other recovery support. There are already several FDA-approved medications available to treat alcohol and drug dependence, including buprenorphine, naltrexone, methadone, and acamprosate. These new, effective treatment are an important addition to the arsenal of treatments and recovery supports that are helping people achieve longterm recovery.

16 MEDIA TIPS The media has tremendous power to shape public opinion. Media coverage or lack of it can radically alter how the public thinks about people with addiction and the reality of recovery. Traditionally, media coverage has focused on the problem addiction; not on the solution long-term recovery. While we ve made significant strides in improving coverage in recent years, we still have a long way to go in putting a face and a voice on long-term recovery from addiction in the media. For all of your recovery advocacy work and campaigns, you will want to develop an effective media strategy to garner coverage, educate the public, promote the vision and mission of your organization, and increase the visibility of the recovery community. Your work in the media allows you to reach a larger segment of the population and get your side of the story out. The media is a key source of information for the public and policymakers about the issues we care about. That is why it is so important to make it a priority to influence how the media educates the public about addiction and recovery. The media gives us an opportunity to inform, motivate, and persuade the public to support policies that make it possible for people to get the help they need and end policies that discriminate against people in recovery. Many recovery organizations have been successful in getting media coverage of their activities. They have used tools like press releases, media advisories, op-eds, and radio announcements. They have also built relationships with reporters and other people who work in the media. Recovery advocates have learned that you need to do more than send out a press release to get good media coverage. It is very important to get the most out of any conversation you have with the media. Reporters may only give you a couple of minutes to listen to what you have to say. In that short period of time, they will decide whether or not they want to write an article or do a story. You will need to be persistent making a phone call to a reporter to make sure they received your release and letting the reporter know how important your story is. Often reporters are interested in interviewing people for a story to give it human interest. They may want to interview you or someone you recommend. Interviews are a great way to go beyond what is in your press release and discuss other key messages. In your recovery advocacy media outreach, you may find that reporters are interested in interviewing a variety of people individuals in long-term recovery, family members, key opinion leaders in your community, a speaker that you have lined up for an event, or yourself. Make sure that you have been in touch with anyone that you are going to recommend to be interviewed before you give their name and contact information to a reporter. Take a few minutes to work with that person to think through talking points and how they want to talk about their recovery experience with the media.

17 INTERVIEW TIPS GETTING READY - Know your message: What do you want your audience to take away? - Develop three or four key talking points: Prepare three or four key points to convey your message and weave these points into all of your answers. Think about what some of the possible questions might be and be prepared with your answers. Practice your talking points. - Learn about the reporter and the news outlet: Find out about the publication or broadcast outlet, the reporter, and the subjects he or she covers. The type of outlet will have an impact on the sort of talking points that you prepare. Many news organizations have web sites that you can visit to read or watch previous stories. - Learn about the story: Find out the goal the reporter has for the story and try to get a sense of the types of questions that you may be asked. - Rehearse questions that you may expect: After you have a sense of what the reporter might ask you, practice your answers to these questions a few times. Even better, do it in front of a mirror, a friend, or a video camera. - Relax and focus: breathing exercises go a long way toward helping you relax and calm jittery vocal chords. Get to your location minutes early. - Chat with the interviewer: Right before the interview begins, chat with the reporter to make sure you both have an under standing of the topics that will be discussed. THE INTERVIEW - Make your first words the most memorable: Interest levels go down quickly, so make sure that the first words out of your mouth are on message and hit some of your key talking points. - Keep your audience in mind: The reporter you are speaking with is not your target audience. You are speaking to people as they watch the TV news in the living rooms, listen to the radio in their cars, or read a newspaper while drinking their morning coffee. Talk in a way that engages your audience don t use jargon and always try to translate your news to their lives in a way that s relevant and compelling. - Be enthusiastic: Show your audience how interested you are in recovery. Now, it is time to share your compelling stories to readers, viewers, and listeners. - Keep your answers short and simple: You don t have to keep talking! Most answers to questions should be seconds long. You shouldn t feel nervous when no one is talking. Wait for the reporter to ask you the next question. - Control the interview: You can steer the direction of your interview by remembering your key talking points and gently shifting back to them in all of your answers. If a reporter asks you a questions you don t want to answer, for example, what was it like to be an addict living on the street, you might say, What I m here to talk about is recovery and what it s meant to me and my family. If a reporter s question is vague, don t be afraid to ask for some clarification. - Localize and personalize: Try to make the topic personal to the audience. Including local facts or stories can make an interview more compelling to the listener as well as the reporter AFTER THE INTERVIEW - Review: Take some time to think about your questions and answers to prepare for your next interview - Send follow-up information: This is a good opportunity to send the reporter any information that you may have about the topics that were discussed in the interview and to build a relationship with the reporter for the future. Keep good notes of any promise you made to follow-up, and keep them.

18 TALKING ABOUT RECOVERY Tips: - Make it personal, so that we have credibility - Keep it simple and in the present tense, so that it s real and understandable - Help people understand that recovery means that you or the person that you care about is no longer using alcohol or other drugs. You can do this by moving away from saying in recovery to saying in long-term recovery. Also, it is important to talk about stability and mention the length of time that the person is in long-term recovery. - Talk about your recovery, not your addiction - Help people understand that there is more to recovery than not using alcohol or other drugs and that part of recovery is creating a better life MESSAGE OR LANGUAGE FOR A PERSON IN RECOVERY I m [your name] and I am in long-term recovery, which means that I have not used [insert alcohol or drugs or the names of the drugs that you used] for more than [insert the number of years that you are in recovery] years. I am committed to recovery because it has given me and my family new purpose and hope for the future, while helping me gain stability in my life. I am now speaking out because long-term recovery has helped me change my life for the better, and I want to make it possible for others to do the same. MESSAGE OR LANGUAGE FOR A FAMILY MEMBER OR FRIEND OF A PERSON IN RECOVERY I m [your name]. My [insert son, daughter, mom, dad, friend] is in long-term recovery, which means that [insert he/she] has not used [insert alcohol or drugs or the name of the drugs that he or she used] for more than [insert number of years] years. I am committed to recovery because it has given me and my family new purpose and hope for the future. I am now speaking out because long-term recovery helped us change our lives for the better and I want to make it possible for others to do the same. What is not in the message and why: - I m a recovering addict [alcoholic]. When people hear the words addict or alcoholic, it reinforces the idea of a revolving door. It says that either you or the person in your family is still struggling with active addiction. - Information about particular pathways to recovery The message does not mention a particular pathway to recovery, which addresses concerns that people in 12-step programs, such as AA, NA, Al-Anon, or other programs, may have about their anonymity. - A definition of recovery This message describes recovery, so that the person you are speaking with or the audience you are addressing, understands what recovery means: you or your family member is in long-term recovery and that others should have the opportunity to recover as well. You are not speaking out as a physician who is diagnosing a person who needs treatment referral or as an insurance company deciding whether or not someone s care should be covered. - Addiction is a disease. Addiction is a health problem. Research has shown that many people believe that addiction is a moral issue, not a health problem. Even when someone says that they believe it s a health problem, it s difficult for many Americans to truly believe that addiction is a disease or a health problem. Instead, go straight to the message that real people are in long-term recovery from addiction and their lives, and the lives of their families are better because of it.

19 TALKING ABOUT RECOVERY Examples of how to use this messaging 1) Congress has been considering legislation to end insurance discrimination facing people with mental illness and addiction. Many Americans have no idea about this barrier facing people seeking recovery. To use this messaging to talk about ending insurance discrimination, a recovery advocate would say: - I m [your name] and I am in long-term recovery, which means that I have not used [insert alcohol or drugs or the name of the drugs that you used] for more than [insert the number of years that you are in recovery] years. - I am committed to recovery because it has given me and my family new purpose and hope for the future, while helping me gain stability in my life. - I am now speaking out because long-term recovery has helped me change my life for the better, and I want to make it possible for other to do the same. - Insurance discrimination denies people with addiction the same insurance protection as people with other health issues. As a result of this discrimination, many are unable to get the treatment and recovery support services necessary to achieve long-term recovery. - We must ensure that appropriate recovery support services and treatments are available to those who need them. - I am living proof that people can recover from addiction and make a better life for themselves and their families, but I would not have been able to do it without help and support.. - Unfortunately, many people are not so lucky. Many are denied access to services because their insurance companies will not pay for it or are not required to cover it. - Insurance discrimination for those who need help to recover from addiction needs to end and that is what we are fighting to do. 2) Nationally, more than four million Americans are denied the right to vote as a result of laws that prohibit voting by felons or ex-felons: in 48 states (with the exception of Maine and Vermont) and the District of Columbia prisoners cannot vote. In 36 states felons on probation or parole are disenfranchised, and in 11 states a felony conviction can result in a lifetime ban long after the completion of a sentence. To use this messaging to talk about ending insurance discrimination, a recovery advocate would say: - I m [your name] and I am in long-term recovery, which means that I have not used [insert alcohol or drugs or the name of the drugs that you used] for more than [insert the number of years that you are in recovery] years. - I am committed to recovery because it has given me and my family new purpose and hope for the future, while helping me gain stability in my life. - I am now speaking out because long-term recovery has helped me change my life for the better, and I want to make it possible for other to do the same. - I am one of more than four million Americans who have been denied the right to vote because of a criminal conviction while I was using drugs. People in recovery cannot fully participate in our communities without our right to vote.

20 PRESS RELEASES PRESS RELEASES One of the most effective ways to spread the word about your activities is to write and distribute an interesting press release to the media. The reason to issue a press release sometimes called a news release is to offer the media a compelling story to publish about the work that you are doing to support recovery in your community, whether they attend your event or not. Ultimately, the goal is to highlight the importance of the message of long-term recovery, recovery organizing, events and activities in your community, and to raise attention and awareness to this critical public health issue. Tips for writing your press release: - Put your organization s name on your release: Use your organization s letterhead if you have one. Make sure to include a telephone number and contact person. If you are doing a project with other organizations, remember to include information about those organizations. - Emphasize the most important details: Begin with a headline in all CAPITAL LETTERS that summarizes the release and engages the media. The first paragraph should answer the five basic questions about what you are publicizing; who, what, where, when, and why. - Be captivating, yet concise: A press release should not be longer than two pages, and a one-page release that is short and to the point is preferable. - Highlight local activities and facts: Local media outlets and audiences are most interested in what is happening in your community. With that in mind, Use local statistics about the number of people in your state or region who need treatment and recovery support services to recover from addiction, the number of families affected (if available), and quote experts whose names will be recognized locally. - State the facts, quote the opinions: Opinions should be written in direct quotes only. - Check for accuracy: Be sure to verify all spelling, statistics, names, and titles in your press release. Ask someone else to proofread your press release before you send it out. - Include information about your organization: Add a few brief sentences at the end of the press release about your organization.

21 RADIO ANNOUNCEMENT Radio announcements are yet another way to attract the media to your recovery events. You can use them to share recovery stories and raise awareness and interest in your recovery advocacy activities. A radio announcement is typically about an upcoming event and is read on the radio. It should be distributed to radio producers in your area three to five days before the scheduled event. You can coordinate with a local radio DJ, public affairs director, or station manager to promote your event and mention key messages abut your organization on the air. Tips for Distributing a Radio Announcement: - and/or fax the radio announcement to morning show producers at local radio stations. - Follow-up with a phone call to make sure they received it. - Depending on the radio format and whether or not you have someone who can be a spokesperson, you may want to consider asking the radio show producer if they would like to interview someone from your organization live to promote your event or activity.

22 LETTERS TO THE EDITOR/OP-ED LETTERS TO THE EDITOR The letters to the editor section of your local newspaper is a great forum for getting our message out to local citizens, elected officials, and other members of the media. More people read the letters to the editor section than almost any other part of the paper. Letters to the editor show that an issue is of concern in the community and are an excellent tool for education. Guidelines for getting your letter to the editor printed: - Before writing you letter, review the newspaper s policy on letter to the editor to find out how long letters can be and where to send them to. - Submit your letter by whenever possible. - You can send you letter to weekly community newspapers as well as daily newspapers. - You must include your name, street address, and phone number. Editors will not run anonymous letters and will often contact you to verify that you wrote your letter. - Type the letter double spaced. - Do not be disappointed if your letter does not get printed. Newspapers receive many letters every day and cannot print them all. Look for another opportunity to submit your letter using a different angle. OP-ED (OPPOSITE EDITORIAL) A strong op-ed or online article persuasively makes a single point or argument in the beginning of the piece. Explain topics through simple messaging, allowing readers to stay focused and walk away with the main point. Include a personal story to help readers easily connect with the message. Be sure to ask for permission before sharing someone s personal story. Op-Eds appear opposite the editorial page in a newspaper and are similar in form and content to an editorial, but represent opinion of an individual writer who may or may not be affiliated with the publication. Supported by facts and figures, Op-Eds are longer than letters to the editor; one of the reasons that fewer of them are published in newspapers. Validate all statements or opinions with hard facts. Usually they are words long. Try to use the opportunity of local media attention to behavioral health and recovery issues when you think about the timing for submitting your Op-Ed. Tips for your Op-Ed: - Send your Op-Ed to the editor of the paper, just like you would with a Letter to the Editor. - Try to think of a catchy title, that lets the editor know what your main point it. It may be changed, but it will help them think about the point-of-view that you want to get across. - You will be trying to persuade readers of your point of view; therefore, you should use compelling, easy-to-understand language. - Send your Op-Ed by with a cover letter. - You must include your name, street address, and phone number. Editors will probably contact you before running your Op-Ed. - Type the letter double spaced. - Do not be discouraged if your Op-Ed isn t printed. You can always shorten it and re-submit it as a letter to the editor!

23 LETTERS TO THE EDITOR/OP-ED Tips to help you write your Op-Ed: - Stick to a single idea to effectively persuade readers and keep their attention focused on the most important issues. - Use a local story of recovery to add personal touch to your Op-Ed. If possible, also include a family member s healing journey. - Plan out your Op-Ed to stay focused and keep it structured. - Speak your mind. You are being asked to contribute because you have something important to say. - Back up your opinions with up-to-date facts that are relevant to both the field and your community. Statistics or study results add credibility to your argument, but try not to overwhelm readers by burying your story in numbers. - Be concise and captivating by using short, yet compelling words. Newspapers are written for readers at a fifth-grade level, so remember to avoid using terms and acronyms unfamiliar to those outside the field. - Include your full name and a brief description of who you are and what you do at the end of the Op-Ed, illustrating what makes you an expert on the subject that you are writing about. Placing an Op-Ed: Start early when submitting to your local newspaper. Call the paper and ask for the name of the editorial page editor, then, contact that person to introduce yourself and your issues. Submitting your Op-Ed: - Practice and know exactly what you will say before calling the editor. Tell the editor that you are interested in submitting an Op-Ed regarding a particular issue/subject and ask about any specific guidelines. Also, it helps to ask for guidance that would help ensure placement, such as specific topics that would be of interest to their readers, including personal long-term recovery stories or specific research. - Understand the submission guidelines and strictly adhere to them. Many newspapers prefer submissions via , fax, or an online form on their Web sites, while some may ask you to send it via U.S. mail. Following their preferences will increase the chances of getting your Op-Ed placed. When you send it in, include a cover letter that reminds the editor who you are and remind them about any previous contact you may have had. Highlight clearly and concisely why the subject is important to the newspaper s readers. - Make a follow-up call approximately one week after submitting your Op-ed to give time for the editor to review it. Confirm that it was received and answer any questions the editor may have. Offer to modify it if the editor has reservations about publishing it or suggestions on making it more compelling.

24 Fast Facts Behavioral Health Prevalence in the U.S. in 2013 Among adults aged 18 or older, 43.8 million (18.5 percent of adults) had any mental illness in the past year.79 Any mental illness is defined as an individual having any mental, behavioral, or emotional disorder in the past year that met Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) criteria (excluding developmental and substance use disorders).80 Among adults aged 18 or older, 34.6 million (14.6 percent of adults) reported receiving mental health services in the past year.81 Among adults aged 18 or older, 10 million (4.2 percent of adults) had a serious mental illness in the past year.82 Among the 43.8 million adults aged 18 or older with any mental illness, 19.6 million (44.7 percent) received mental health services in the past year. Among the 10 million adults with serious mental illness, 6.9 million (68.5percent) received mental health services in the past year.83 On average, more than 33,000 Americans died each year between 2001 and 2009 as a result of suicide more than 1 person every 15 minutes.84 Suicide was the second leading cause of death for two different age groups, individuals aged 15 to 24 and 25 to Among people aged 12 or older, 21.6 million people (8.2 percent of this population) were classified with substance dependence or abuse in the past year.86 Among people aged 12 or older, 20.2 million people needed treatment for an illicit drug or alcohol use problem in the past year, but did not receive treatment at a specialty facility in the past year.87 In 2013, adults aged 21 or older who had first used alcohol at age 14 or younger were more likely to be classified with alcohol dependence or abuse in the past year compared to adults who had their first drink at age 21 or older(14.8 percent versus 2.3 percent).88 An estimated 8.7 million, or 22.7 percent, of underage persons (aged 12 to 20) were current drinkers in 2013, including 5.4 million, or 14.2 percent, binge drinkers and 1.4 million, or 3.7 percent, heavy drinkers.89 More than seven million U.S. adults reported having co-occurring disorders. This means that in the past year they have had any mental illness and a substance use disorder.90 The percentage of adults who had co-occurring mental illness and substance use disorder in the past year was highest among adults aged 18 to 25(6.0 percent).91 Prevention Works, Treatment is Effective, and People Recover By 2020, mental and substance use disorders will surpass all physical diseases as a major cause of disability worldwide.92 The first behavioral health symptoms typically precede a mental and/or substance use disorder by two to four years, offering a window of opportunity to intervene early and often.93 In 2013, 72.6 percent of youth aged 12 to 17 reported having seen or heard drug or alcohol prevention messages from sources outside of school. The prevalence of past month illicit drug use in 2013 was lower among youth who reported having exposure to prevention messages compared with youth who did not have such exposure.94 According to research that tracks individuals in treatment over extended periods, most people who get into and remain in treatment stop using drugs, decrease their criminal activity, and improve their occupational, social, and psychological functioning.95 Two-thirds of Americans believe that treatment and support can help people with mental illnesses lead normal lives.96