Maine s Tourism Industry

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1 Maine s Tourism Industry

2 Snapshot of Maine s Largest Industry Economic impact direct and indirect Tax revenue Career opportunities Capital investment Quality of life Marketing

3 Promotion Ensuring adequate funding Maine Office of Tourism receives 5% of the 8% meals and lodging tax for promotion Tourism Marketing Fund is budgeted at $11 million for FY 15 $14 million is national average Research shows that every $1.00 spent on promoting Maine generates between $7.00 and $13.00 in new revenue (some say as much as $32.00!) $25 million is what we should have to reach both domestic and international markets

4 Economic Impact of Tourism Total Sales $7 Billion $7.5 Billion Jobs Supported 82,444 88,585 Total Earnings $2 Billion $2.1 Billion Total Taxes $419 Million $471 Million Note: These calculations do not include resident day spending. Figures calculated by DPA, Inc. using the RIMS II Model. Visitation* 27,932,111 29,809,148 *For purposes of economic impact calculations, visitors are defined as: *Out-of-state day visitors on tourism related trips *Overnight visitors on tourism related trips

5 2013

6 Capital investment Industry estimate: at least $200 million a year Most properties re-invest about 10% of revenue in improvements each year Hotels Motels Inns B&Bs Restaurants Campgrounds Ski areas Attractions

7 Quality of life No group contributes more to our quality of life and quality of place Public access -Inns & restaurants on the coast -Wilderness lodges -Campgrounds on lakes & rivers -Skiing & hiking in the mountains Preservation, restoration and appreciation of historic buildings Support for downtown shops, museums, historic sites and state parks

8 Maine s economic engine Powering Maine s economy Tourism businesses represent an industry that is Maine s economic engine

9 Maine Tourism Association Mission Statement To create economic opportunities for our membership and promote the unique quality of the Maine tourism experience Publications Visitor Information Centers Advocacy

10 Maine Campground Owners Association Representing Campgrounds and RV parks throughout the state MECOA is a 192 member Trade Association made up mostly of small family owned and operated campgrounds located in every Tourism region of Maine. Over 21,000 campsites in Maine. The average site is only $32 per night. Over 60% of site nights are rented to Mainers. Maine is the only state that requires a lodging tax on a campsite. Camping is an affordable family, outdoor, recreational activity. State Park CGs are marketed through the MECOA website and camping guide. MECOA attends 12 RV and Camping Shows in USA and Canada promoting Maine. MECOA produces Maine s premier RV and Camping Show in Portland each year.

11 Maine Innkeepers Association Committed to improving, promoting and protecting the welfare of the lodging industry in Maine 2013 & 2014 Lodging Industry Outcomes Structure and Diversity of the Lodging Industry in Maine Workforce Development and Education for Tourism The Lodging Industry and Economic Development 2015 Lodging Industry Outlook

12 Maine Restaurant Association Enhancing prosperity for Maine restaurants Industry Employment - Flexibility More first time job seekers seeking flexible hours Competitive Wages 3000 Maine restaurants average more than 20 employees with competitive wages averaging above $12.00 per hour Community Contribution Restaurants are the cornerstone of Maine communities, Maine restaurants contribute significantly to their community charities Contribution to our nation $665 Billion in Sales, Employing 13.1 Million people in 980,000 restaurants Opportunity abounds in our industry

13 Over 400 members statewide from single, sole proprietorships to recognizable Maine brands including LL Bean, Mardens, Kittery Trading Post and Reny s to large, multi-state retailers like Target, Home Depot and Macys. Maine retailers employ approximately 80,000 Mainers. Retail is Maine s largest employment sector. Sales taxes collected from merchants and retailers total over $1 billion annually, about 1/3 of the state budget. Retail is a key component of tourism efforts to attract visitors to Maine to stay, eat and shop! RETAIL Means Jobs!

14 Ski Maine Association Representing the Alpine and Nordic ski industry in Maine 20 Alpine Ski Area members 20 Nordic Center members Economic impact exceeds $300 million during the winter months Infrastructure investment in Maine's rural regions. More than 60% of Maine's 1.3 million skier visits are Maine residents The industry is utilizing facilities in all four seasons

15 Thank you! On behalf of the thousands of men and women who work so hard to make tourism Maine s #1 industry.

16 The Maine Hospitality and Tourism Alliance For more information Maine Campground Owners Association Kathy Dyer (207) Maine Innkeepers Association Greg Dugal (207) Chris Jones Maine Restaurant Association Greg Dugal (207) Chris Jones Retail Association of Maine Curtis Picard (207) Maine Tourism Association Chris Fogg (207) x113 Ski Maine Association Greg Sweetser (207) x 100 greg@skimaine.com